1 Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record 1 OCTOBER 5, 1959 THIRTY-FIVE BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Tv viewer profile: who watches, how much, which shows Meet Lou Hausman: a closeup of the TIO's new boss Money savers: methods for cutting station's paper work Pictorial report: how NTA airlifted to the West Coast This IS the spot for a commercial Page 35 Page 54 Page 62 Page 80 She has to keep her eyes on her mirror, but her mind is all yours ! Multiply this recep- tivity by thousands of nightly pin-ups and millions of daily household duties . . . and you'll see why Spot Radio pays off BIG for advertisers. Radio Division Edward Petry & Co., Inc., The Original Station Representative KOB Albuquerque WSB Atlanta WGR Buffalo WGN Chicago WFAA . . Datfas-Ft. Worth WKMH Detroit WANE Fort Wayne WSVA Harrisonburg KPRC Houston WISH Indianapolis KARK Little Rock W!N2 Miami WISN Milwaukee KSTP . Minneapolis— St. Paul WTAR Norfolk KFAB Omaha WIP Philadelphia KPOJ Portland WJAR Providence WRNL Richmond KCRA Sacramento WOAI ........San Antonio KFMB San Diego KOBY San Francisco KMA Shenandoah KREM Spokane WGTO . . . .Tampa-Orlando KVOO Tulsa 'ORK • CHICAGO • ATLANTA • BOSTON • DALLAS • DETROIT • LOS ANGELES • SAN FRANCISCO • ST. LOUIS WHEELING: 3/5 TV MARKET Television Magazine One Station Reaching The Booming Upper Ohio Valley No. 14 IN A SERIES ABOUT THE DIVERSIFIED UPPER OHIO RIVER VALLEY: PIPE COUPLINGS The world's largest independent manufacturer of Pipe Couplings is the proud boast of the Wheeling Machine Products Company of -Wheeling, West Virginia, an impor- tant element in the industrial picture of the WTRF-TV area. Founded in 1918 for the precision manufacture of Pipe Couplings, the Wheeling company has expanded its product lines to include Pipe Nipples, Water Well Drive Points, Drive Shoes and Drive Caps, Bushings, Plugs and Plastic Fittings. Its "X-L" trade- marked products are shipped all over the world. Important, too, to those with prod- ucts to sell is the $3 million annual payroll of the Wheeling Machine Products Co. It is a potent part of the $21/2 billion spendable income enjoyed by the 2 million people in the prosperous 36-county area served by WTRF-TV. For availabilities, call Bob Ferguson, VP and Gen. Mgr., or Needham Smith, Sales Manager, at CEdar 2-7777. National Rep., George P. Hollingbery Company. 316,000 watts N Biol network color WHEELING 7, WEST VIRGINIA market that's reaching new importance! . BY THE FOLKS WHO W X o 2 m H X PI o o o m m IN BALTIMORE To sell groceries-or drugs-or any of the thousand-and-one items that go into daily family living, you must reach the adults with the spending power. And - that's exactly what WCBM does - month after month* in the vast Baltimore market! WCBM radio programming is aimed at adults — and they respond where it means the most to advertisers — at the cash register! Get all the facts and you'll see why WCBM should be your PREFERRED radio "buy" in Baltimore! Nielsen Adult Listenership Surveys I ■ I u ii. hi Q. -meisen Adult A CBS Radio Affiliate 10,000 Watts on 680 KC Baltimore 13, Maryland PETERS, GRIFFIN. WOODWARD, «*,.; Exclusive National Representatives BROADCASTING, October 5, 1959 flie BONUS buy... The facts show that in the great Dallas - Fort Worth Market you get more counties, more TV Homes and greater circulation when you buy KRLD-TV coverage. Ask a Branham man to show you the KRLD-TV "measured preference". Represented Nationally by The Branham Company THE DALLAS TIMES HERALD STATIONS John W. Runyon Chairman of the Board Clyde W. Remberl President MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, October 5, 1959 CLOSED CIRCUIT Trading down ratings • Advertisers are getting more sophisticated about ratings. That's claim of NBC-TV, sep- arately concurred in by CBS-TV. Both networks, heavy on specials and "bal- anced" or "totality" programming, are aware that some informational specials, for example, not only may get clob- bered by entertainment-type opposi- tion but also can reduce ratings for programs that precede and follow. Don't sponsors object, especially those in before and after programs? NBC- TV and CBS-TV indicate not- — at least not seriously. Rather, they say, spon- sors recognize value of this type of programming, even when it seems to hurt ratings of their shows, and are becoming more and more aware that "ratings aren't the end-all of the busi- ness." ABC-TV differs on two counts: (1) It's going lightly on specials, and (2) feels ratings are essential informa- tion, will give them out for publication where others won't (Broadcasting, Sept. 21). Fox's second? • 20th Century Fox is negotiating with Gannett newspapers for purchase of ch. 13 KOVR (TV) Stockton, Calif. Probability is good that talks will eventuate in sale. Gan- nett bought ABC-TV affiliate from Hoffman Electronics in 1958 for al- most $1.5 million. If Stockton deal goes through, this will mark second 20th Century purchase in tv station ownership; it has application for FCC approval pending for $4.1 million buy of ch. 9 KMSP-TV Minneapolis from NTA (Broadcasting, Aug. 24). Who's on first? • Although public hear- ings start tomorrow (Oct. 6) in House Legislative Oversight tv quiz investi- gation, list of witnesses had not been finalized last Friday (Oct. 2). Several subpoenas have been served, and sev- eral witnesses have agreed to appear voluntarily, but who will actually be called and in what order still was up in air just four days before first ses- sions. Some who at first indicated they would testify voluntarily, now have backed down. It was reported that among those due to appear are pro- ducers Jack Barry and Don Enright, several contestants, network executives and FCC Chairman John C. Doerfer. "We are getting into this a little earlier than we would have liked to," one subcommittee spokesman said last week. He indicated congressional in- vestigators still are not prepared to present their case. Chairman Oren Harris (D-Ark.) has insisted, however, on going ahead. Rep. Harris has been in Arkansas past two weeks but sent signed blank subpoenas for use of subcommittee staff. Subcommittee still has not received testimony before grand jury of all witnesses it sought. Hearings are scheduled to run through Friday with both morning and afternoon ses- sions. Collectors item • First major assign- ment for Lou Hausman, newly named director of Television Information Of- fice, will be nationwide jaunt with NAB's Fall Conference "flea circus." Mr. Hausman was last-minute addi- tion to official conference agenda and he will make initial industry appear- ance when series opens Oct. 15 in Washington, three days after he takes office. It's planned for Mr. Hausman to appear with Clair R. McCollough, Steinman Stations, chairman of Tele- vision Information Committee, TIO's ruling body. It wasn't certain at week's end whether Chairman McCollough will make all eight meetings. Mr. Haus- man's conference role will be to meet telecasters and support chairman's fund-raising drive. Figure war • Comprehensive tv audi- ence study that Television Bureau of Advertising now is distributing (see page 35) is prelude to broadside to be fired at competitive media. Bureau in next few weeks will come out with second report — "How Big Is Big?" that uses figures of first study to com- pare television's reach to that of other national media. Oak leaf cluster • Dr. Frank Stanton, CBS president, who has accepted in- vitation to address Radio-Tv News Di- rectors Assn's. convention Oct. 16, will receive special citation from organiza- tion in New Orleans during luncheon session. He will be honored for his special efforts which helped bring about amendment of political broadcasting laws (Sec. 315). Dr. Stanton was 1957 winner of RTNDA's Paul White Me- morial Award for electronic journal- ism, is ineligible to win that again. Education aid • Academy of Television Arts & Sciences plans to embark short- ly on new project designed to help students in all phases of radio-tv at col- leges. ATAS has obtained cooperation of many of its members (producers, en- gineers, writers, directors, agencymen et al), who have agreed to serve (with- out fee) as guest lecturers in their spe- cialties. Project already has started in- formally with ATAS' help in setting up closed-circuit tv program at one southern college, but more than 100 institutions have indicated they would like to take advantage of academy's offer. New rating company • Is Western Union Telegraph Co. to become a force in radio audience measurement survey field? Apparently answer is yes, on basis of reports reaching Broad- casting. Among stations for which studies were completed past three months are WILZ St. Petersburg Beach Fla., and WKFM (FM) Chicago. Lat- ter station currently is involved in liti- gation with The Pulse Inc. over sur- vey squabble. Yes but • Year-old footnote in FCC document may rise to become head- line in pending transfer of control of Hawaiian Broadcasting Co. stations to Honolulu Star-Bulletin, (Broadcast- ing. Sept. 28). When FCC approved $8.7 million sale of Consolidated Amusement Corp. properties (includ- ing 75% ownership of Hawaiian Broadcasting Co.) to Hialand Corp. in 1958 it reported existence of agree- ment between 25% owner Star-Bulletin and Hialand Corp. whereby newspaper agreed not to protest that transaction in exchange for option to buy out Hialand's interest in Hawaiian Broad- casting Co. This situation, Commission said in footnote to final order then, would be considered when and if such an option was taken up. Applications filed last week in which Star-Bulletin is buying remaining 75% of Hawaiian Broadcasting for $2.3 million are based on this option. Hawaiian is licensee of KGMB-AM-TV Honolulu, KHBC-AM- TV Hilo and KMAU-TV Wailuku, all Hawaii. Mutual funds • Unless it hits ex- pected setbacks in pending bankruptcy proceedings and in other court actions arising from deal between its former owners and Dominican Republic, Mutual figures it can get into black early next year. Albert Gregory Mc- Carthy Jr., who started salvage job last July 1, has so far put in $500,000 to keep network alive, is expected to ad- vance another $250,000 toward op- erating expenses before profit position is reached. It may cost him as much as additional $500,000 to straighten out bankruptcy and Dominican matters (story page 29). bigger wiffi BIG MOVIES! WJW-TV CLEVELAND You'll be sitting pretty and your sales will, too, in America's 6th market. Most of the best movies: PARAMOUNT, 20th CENTURY FOX, UNITED ARTISTS, WARNER BROS. Turn that sales chart up with big minutes in "Watch & Win," "Afternoon Movie," "Big Show," "Nite Movie." Call KATZ today for availabilities! You know where you're going with a ^ ■ wr%fc,B* station National Sales Offices: 625 Madison Avenue, N.Y. 22 • 230 N.Michigan Avenue, Chicago 1 BROADCASTING, Oefober 5, WEEK IN BRIEF. Mr. Geissinger The 'Big Lie' won't sell goods * You can shout false ad claims long and loud, but they won't move the goods, despite Hitler's theory about propaganda. A page from the history of hotly competitive automobile selling in Southern California is reviewed by W. B. Geissinger, president of his own Los Angeles agency, to prove Hitler's theory false. He tells about it in this week's Monday Memo. Page 25. Study of the tv audience • TvB distributes massive report that statis- tically profiles the makeup of the tv audience, telling also how many people watch and how much, what percentages of men, women, teen- agers and children watch and how much they view. Page 35. The smart money • Experts are closing in on a system to forecast sales returns on the advertising dollar. Richard Casey of Benton & Bowles tells the Advertising Research Foundation conference that a break- through may be at hand. Leo Burnett's Seymour Banks suggests ground rules for media measuring. Paul Gerhold of Foote, Cone & Belding calls for judgements in using yardsticks available now. Page 36. $3 billion in 4 years • That's what Richard P. Doherty, president of TV- Radio Management Corp., Washington, sees for radio-tv advertising by 1963. Page 45. TIO's new boss • A look at Louis Hausman, head of new Television Information Office: How he operates, what he's done, how he's apt to approach the job of running television's biggest undertaking. Page 54. Rolling tv studio • Red Skelton orders mobile studio with two Ampex color Videotape recorders and three General Electric color tv cameras. He plans to enter international tv program production. Page 74. Tv export plans take shape • William H. Fineshriber named consultant to committee organizing association of American television program ex- porters. His job (with a 10-week tenure) : to set the stage for organization which would attempt to cut down trade restriction, open foreign markets for U.S. tv product. Page 79. Shades of the Blue Book • Canadians are going to hold broadcasters firmly to program commitments, say leading members of Board of Broad- cast Governors. BBG also "reserving" two hours during prime three-hour nighttime segment. Page 97. Looking and listening, fourth quarter • The programs, the schedules and the sponsors for the television and radio networks during the final quarter of 1959 are detailed in the Network Showsheets. The specials on the tv networks during October and November also are listed Page 103. FCC's radio financial report • Here is the complete market-by-market breakdown of radio station revenues, expenses and income during 1958 as reported by FCC. The report covers 3,197 stations and shows revenue from networks, national and regional advertisers and local sponsors. Expenses and net income before federal taxes also are shown. Page 114. DEPARTMENTS AT DEADLINE 29 BROADCAST ADVERTISING 35 BUSINESS BRIEFLY 40 CHANGING HANDS 58 CLOSED CIRCUIT 5 COLORCASTING 82 DATEBOOK 10 EDITORIAL PAGE 126 EQUIPMENT & ENGINEERING 84 FANFARE 100 FATES & FORTUNES 89 FOR THE RECORD 109 GOVERNMENT 86 LEAD STORY 35 INTERNATIONAL 97 THE MEDIA 54 MONDAY MEMO 25 OPEN MIKE 20 OUR RESPECTS 125 PLAYBACK 22 PROGRAMMING 74 WEEK'S HEADLINERS 32 01 HELP YOURSELF to a TRIPLE SCOOP in MICHIGAN BATTLE CREEK JACKSON Dip in wHh.ymXi^r} Get a generous scoop in three major metro areas — Loosing, Battle Creek and .Jacksor). At each point of Michigan's Golden Triangle, WUX-TV operates "live" studios, delivers city- grade signal and leads with dominant NBC programming. Mark The»pWlLX-TV MARKET FACTS: POPULATION: IJf/i largest in the U.S. (according to SRDS Consu- mer Market Data) RETAIL SALES: 12th largest in the U.S. (according to Sales Man- agement Survey of Buying Power) TV HOMES: 28th largest in the U.S. (according to Television Age 100 Top Markets data) contact VENARD, RINT0UL & McCONNEll, INC. WILX-TV Channel 1© Associated with WILS— Lansing WPON— Pontiac BROADCASTING, October 5, 1959 7 MORE THAN EVER! Long the number one station in the nation's number one market, today WCBS-TV offers advertisers even more than the biggest audiences in all television. Channel 2 viewers are also the most responsive, as proven in a new, full-scale depth study conducted by the Institute for Motivational Research, in association with Market Planning Corpo- ration (an affiliate of McCann-Erickson). Example: when asked which of New York's seven channels "has more of the programs that really make an impression, the ones you talk about," 2 out of every 3 respondents interviewed named WCBS-TV. Conversely, when asked which channel was being referred to in this statement, "they don't seem to have many new programs -I've seen most of them before/' only 2% mentioned WCBS-TV- compared to 85% who named non-network stations. Outcome? A distinct "climate of responsiveness" resulting in more anticipation, more active viewing on the part of Channel 2 audiences. And, according to the Institute's report, "far greater attention and interest in both programs and commercials seen on Channel 21" Call WCBS-TV or CBS Television Spot Sales for more of the findings which demonstrate why, now more than ever before, New York's blue-ribbon advertising medium is CBS Owned Channel 2 . . -WCBS-TV Morton G. Bassett V. Pres. and N. Y. Office Manager Robert E. Eastman & Co., Inc Persuasion Persuasion is a matter of words. The right words have all the magic of "Open Sesame". Good Salesmen have the phrase- maker's feel. They can Sunday dress a product with persuasive, colorful exciting words . . . lend it a kind of extra glow. The late great Johnny Gillin was that sort of man. He let his competitors speak of ratings. He spoke of "audience appreciation" something with a character all its own. "These particular times", he would say, "have a very high audience appreciation". And really — doesn't "audience appreciation" add a glow to the merchandise? P.S. Another sales tip: In Detroit, CKLW personalities Toby David, Joe Van, Bud Davies and Ron Knowles make the listening glistening and the selling salubrious. Buy CKLW for showman- ship and sales results. robert e. eastman & co., inc representing major radio stations WHEW • KNEW • KBOX • KQEO * KLEO • WIL • WRIT • WING • WPTR • WEEP • WAMS • KLAC ♦ CKLW • WCOL • WSBA • KTOK • KXLR • KJR WHBQ KDEO WAAB WSAV WZOK KXL KXOL WARM WKLO KSYD Ft k CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS (Indicates first or revised listing) Oct 5-6— Central Canada Broadcasters Assn. convention, Sheraton-Brock Hotel, Niagara Falls, Ontario Three fulltime Board of Broadcast Gov- ernors members— Carlyle Anderson, Roger Duhamel Andrew Stewart — in a question-answer Adv. Bureau St. Clair Inn regional manage- & Country Club, and Dr session. Oct. 5-6 — Radio ment conference, St. Clair, Mich. Oct. 5-7— Institute of Radio Engineers' fifth national Communications symposium, Hotel Utica, Utica, N.Y. 0Ct. 5-9— Society of Motion Picture & Television Engineers, 86th semi-annual convention, Statler- Hilton Hotel, New York. Oct 5-9 — llth annual convention and profes- sional equipment exhibit, Audio Engineering Soci- ety Hotel New Yorker, New York. Technical papers from many nations have been submitted for presentation, covering newest theories, devel- opments and achievements in the audio field, in- cluding stereo. Oct 6-7— Electronic Industries Assn., value en- gineering symposium, U. of Pennsylvania Virgil M Graham, associate director; R. S. Mandelkorn, Lansdale Tube Co., general chairman. 0Ct 6-&— Conference on Radio Interference Re- duction, auspices IRE, Signal Corps and Armour Research Foundation, Museum of Science & in- dustry, Chicago. Oct 6-11— Hearings on tv quiz show investiga- tion by House Legislative Oversight Subcommittee, New Office Bldg., Washington. *0ct 7— Radio & Television Executives Society, newsmaker luncheon, Brig. Gen. Earle Cook, deputy chief signal officer, U. S. Army, speaks on Elec- tronics and Broadcasting in the Space Age. Color film on subject will be shown. Roosevelt Hotel s Grand Ballroom, New York, noon. Oct. 7-9— Canadian Section, Institute of Radio Engineers, annual convention. Automotive Bldg., Canadian National Exhibition, Toronto, Ont. Oct. 8— International Workshop, Assn. of Na- tional Advertisers, Savoy-Hilton Hotel, New York. Oct 8-9— Advertising Federation of America third district (North Carolina, South Carolina, West Virginia), Poinsett Hotel, Greenville, S.C. Oct. 8-10— Alabama Broadcasters Assn. fall meeting, U. of Alabama. Oct. 9— Ohio Assn. of Broadcasters, Athletic Club, Columbus. Oct. 9-10— Indiana Broadcasters Assn., French Lick, Ind. *0ct 9-10 — North Carolina Assn. of Broadcasters and American Women in Radio & Television, fall meeting and area conference, respectively. Sedge- field Inn, Greensboro. Fred A. Palmer, Worthmgton, Ohio, sales consultant on "Put Your Best Foot Forward." Gaines Kelley of WFMY-TV Greensboro, on "Standards of Good Practice — Radio-Tv/' Maurice B. Mitchell on "The Vision of Tomorrow. Bill McKibben of Balaban stations, on "1960 — Radio's Year of Disaster." 0Ct. 9-11— New York State members of Ameri- can Women in Radio & Television conference, Otesaga Inn, Cooperstown. Oct. 11-16— American Institute of Electrical Engineers, Morrison Hotel, Chicago. Oct. 12-15— National Electronics Conference, 15th annual meeting and exhibit at Hotel Sher- man, Chicago, with expectancy of 10,000 attend- ance and some 266 display booths. Sessions will be held on antennas and propagation, audio, cir- cuit theory, communications systems, computers, microwaves, space electronics, television, transis- tors, and communication and navigation, among other topics. Oct. 13 — Massachusetts Broadcasters Assn., Uni- versity Club, Boston. Oct 13 — Television Film Assn., monthly meet- ing, Masquers Club, Los Angeles. Eliot Bliss, en- gineer in charge of film quality control for CBS- TV, Hollywood, wiil discuss transference of tv tape to film. *0ct. 13 — Sixth annual seminar on new product introduction, auspices of Kastor, Hilton, Chesley, Clifford & Atherton, New York, and its Canadian affiliate, Bradley, Venning, Hilton & Atherton, Ltd., Toronto; Savoy-Hilton Hotel, New York. Oct. 14-17 — Radio Television News Directors Assn., 14th international convention, St. Charles Hotel, New Orleans. Among speakers will be FCC Chairman John C. Doerfer and Rep. John E. Moss (D-Calif.), who will discuss broadcast news and freedom of information, respectively. Oct. 15 — Regional MBS affiliates (Mid-Atlantic and Northeast) meeting, Philadelphia. Oct. 15 — Sixth annual publicity clinic sponsored by Publicity Club of Los Angeles, Statler Hotel there. Oct. 15-16— American Assn. of Adv. Agencies annual central region meet, Drake Hotel, Chicago. Oct. 17 — UPI Broadcasters of Wisconsin fall session, Milwaukee. Oct. 18-20 — Texas Fm Broadcasters, Austin, Bonner McLane of Winn-McLane & Assoc. Inc., Austin, will describe local agency operation and what it needs from fm stations to be able to buy fm time. George Dillman of Business Research Corp., will give a report on taking a pilot survey of audience. Oct 18-21 — Western Regional Convention, Amer- ican Assn. of Advertising Agencies, Biltmore and Miramar Hotels, Santa Barbara, Calif. Agenda includes day of closed sessions for member agency management delegates and day-and-a-half of open sessions. Oct. 19-22 — RCA television studio equipment seminar, including tape recorder, color tv, tran- sistorized switching, cameras, new projectors. RCA Bldg. 2-1, Camden, N. J. Oct. 21— Connecticut Assn. of AP Broadcasters annual fall meeting, Waverly Inn, Cheshire. *0ct. 21 — The Pulse Inc. 18th annual "Man of the Year" luncheon, Grand Ballroom, Plaza Hotel, New York. Honored this year: Arthur Godfrey, CBS personality. *0ct. 22-23 — American Marketing Assn. (Minne- sota chapter) seventh biannual Management Insti- tute, Hotel Leamington, Minneapolis. Charles H. Brower, president, BBD0, will present outlook in advertising. L. D. Barney, president, Hoffman La- Roche Inc., will cover pharmaceutical industry. Oct. 22-23— Kentucky Broadcasters Assn., fall meeting, Phoenix Hotel, Lexington. Oct. 23-25 — Midwest conference, Women's Adv. Clubs, Milwaukee. Oct. 23-24 — Wisconsin Broadcasters Assn., an- nual fall meeting, Madison, Wis. FCC Comr. Robert E. Lee will be featured speaker. New offi- cers to be elected, including post of president, now held by Mig Figi, WAUX Waukesha. Oct. 24 — AP Radio & Tv Assn. of Wisconsin, Madison. Oct. 24-26— National Educational Tv & Radio Center, annual meeting of etv station managers, 10 Columbus Circle, New York. . Oct. 27-30— National Assn. of Educational Broadcasters, annual convention, Hotel Sheraton- Cadillac, Detroit. Oct 29-30 — Electronic devices meetings spon- sored by Professional Group on Electronic Devices, Institute of Radio Engineers, Shoreham Hotel, Washington. Oct. 29-31 — New Jersey Broadcasters Assn., fall * 10 BROADCASTING, October 5, 1959 IT'S TIME TO TOOT OUR OWN HORN Normally, we don't do much bragging. But that's not because we lack pride in our work . . . and successes. It's just that we give all our time and talents to singing the praises of our clients' products and services. And that, we think, is the very best advertising for our business. But this— our twenty-fifth birthday— is a special occasion. It's important because we opened our doors with two of America's great advertisers as our first clients . . . and we're still helping them set sales records. It's important because we have grown strong and vigorous by concentrating our full efforts on quality service. It's important because, after a quarter century, our agency offers its clients a stability and continuity of service and a philosophy of management thinking that few advertisers enjoy. Most important of all, we provide a creative spark that grows brighter every year. Perhaps it's time for us to sound the clarion call for you. We will welcome the chance to show you how we get things done. D.R. BR OX R AND COM PANY DETROIT • NEW YORK • LOS ANGELES Proudly serving GENERAL MOTORS and its divisions-AO SPARK PLUG • BROWN-LI PE-CHAPIN • GUIDE LAMP • HARRISON RADIATOR • HYATT BEARINGS • NEW DEPARTURE • OLDSMOBILE • ROCHESTER PRODUCTS • SAGINAW STEERING GEAR BROADCASTING, October 5, 1959 ., THE WORLD VISITS T OPERATED BY THE WASHINGTON POST BROADCAST DIVISION WTOP-TV, Channel 9, Washington, D.C. WJXT, Channel 4, Jacksonville, Florida WTOP Radio Washington, D.C. WTOP-TV WASHINGTON, D. C. WSYR Delivers 85% More Radio Homes Than The No. 2 Station In an area embracing 18 counties, 402,670 homes, 1.5 million people with a $2.5 billion buying-power . . . WSYR DELIVERS MORE HOMES THAN THE NEXT TWO STATIONS COMBINED Top programming .... Top facilities .... Top personalities .... make the difference. N B C in Central New York meeting, Nassau Inn, Princeton. Oct. 30-31 — Missouri Broadcasters Assn., Muehle- bach Hotel, Kansas City. Gov. James T. Blair is luncheon speaker on 30th. Board of directors meet evening of Oct. 29. NOVEMBER Nov. 1 — Annual Edward Petry & Co. promotional seminar, for promotion, research and merchandis- ing executives of Petry-represented radio and tv stations. Starts 3 p.m. Petry Suite in Warwick Hotel, Philadelphia (in conjunction with Broad- cast Promotion Assn. convention). Nov. 2-3 — Canadian Board of Broadcast Governors holds public hearings on new broadcasting regu- lations. Board of Transport, Ottawa. Nov. 2-4 — Broadcasters Promotion Assn. con- vention, Warwick Hotel, Philadelphia. Robert W. Sarnoff, NBC board chairman, will be keynote speaker. Other speakers: H. Preston Peters, Peters, Griffin & Woodward; Adam J. Young, Adam Young Inc., and James T. Quirk, Tv Guide. Jim Kiss, WPEN Philadelphia, program chair- man, said agenda will provide maximum exchange of ideas. Panels will be restricted to two par- ticipants. Nov. 2-6 — National Sales Executives-Interna- tional Chicago Field Sales Management Institute, Pick-Congress Hotel there. Nov. 4-5 — Eastern Annual Conference, American Assn. of Advertising Agencies, Biltmore Hotel, New York. Seven specialized workshops and management events are scheduled. *Nov. 5 — WSB — Atlanta-Henry W. Grady School of Journalism (U. of Georgia) first annual news broadcasting conference, WSB's White Columns studios, 8:45 a.m. -3:30 p.m. N0V 8-9 — Fall meeting, Texas Assn. of Broad- casters, Texas Hotel, Fort Worth. Nov. 8-11— Annual fall meeting, Assn. of Na- tional Advertisers, The Homestead, Hot Springs, Va. *Nov. 9 — Assn. of Broadcast Executives of Texas, Western Hills Inn, Dallas-Fort Worth. Guest speak- er: Harold E. Fellows, president, NAB. *Nov. 9 — UPI Broadcasters of Georgia organiza- tional meet, Riviera Motel, Atlanta. Nov. 9-10— Institute of Radio Engineers, radio fall meeting. Syracuse Hotel, Syracuse, N.Y. *Nov. 10— Radio & Television Executives Society begins its 1959-60 timebuying & selling seminar. Seminar consists of weekly luncheons at Hawaiian Room in Lexington Hotel, New York. Registration fee is $10, luncheon price is $3.50 for registrants, $4.50 for non-registrants. *Nov. 11-13— NBC radio-tv affiliates, Plaza Hotel, New York. -Nov 11-14 — Sigma Delta Chi (professional journalistic fraternity) 50th anniversary conven- tion, Indianapolis. Guest speaker: Vice President Richard M. Nixon. *Nov. 13 — Colorado Broadcasters & Telecasters Assn., Brown Palace, Denver. 'Nov 13-14 — WSWI Nashville eighth annual coun- try music disc jockey festival, Andrew Jackson Hotel there. *Nov. 15-21— National Television Week, spon- sored by NAB and Television Bureau of Advertis- ing. Theme: "Television — In Focus With Modern America." "Nov. 15-22 — American Society of Association Executives 40th annual meet, Boca Raton, Fla. George Romney, president of American Motors Corp., Detroit, will be named "Association Man of the Year." Nov. 17 — California Broadcasters Assn., Ambas- sador Hotel, Los Angeles. *Nov 18 — Washington State Assn. of Broadcasters and Oregon Assn. of Broadcasters joint meet, Olympic Hotel, Seattle. N0v 18 — East Central Region annual meeting, American Assn. of Advertising Agencies, Penn- Sheraton, Pittsburgh. Afternoon and evening sessions open to invited guests. Nov. 18-20— Television Bureau of Advertising, annual meeting, Sheraton Hotel, Chicago. '■ Nov 19-20— Institute of Radio Engineers Profes- sional Group on Nuclear Science, Sixth Annual Meeting with special emphasis on nuclear science and space exploration, electronics for plasma pro- duction and diagnostics, research instrumentation for high energy nuclear science, nuclear reactor BROADCASTING, October 5, 1959 IN MEMPHIS... It Takes AMERICA'S ONLY 50,000 WATT NEGRO RADIO STATION to Complete the Picture! Ifefc^ 40% of the Memphis Market is NEGRO - and you need only one medium to sell it- WITHOUT WDIA . . . YOU RE MISSING 40% OF THE MEMPHIS MARKET! And here's why this is a market you just can't afford to miss: 1. Negroes in the Memphis Market have totaled up yearly earnings of $616,294,100! 2. They spend 80% of this big income on consumer goods! 3. And before they buy, these Negroes listen— to WDIA! MORE THAN JUST A RADIO STATION . . . WDIA IS A POWERFUL ADVERTIS- ING FORCE IN MEMPHIS— AMERICA'S 10th LARGEST WHOLESALE MARKET! That's why, no matter what your advertising budget for the Memphis Market ... no matter what other media you're using ... a big part of every advertising dollar must go to WDIA! Other- wise, you're literally missing 40% of Memphis! Let us send you proof of performance in your field! Egmont Sonderling, President Bert Ferguson, Exec. Vice-President Archie S. Grinalds, Jr., Sales Manager WDIA IS REPRESENTED NATIONALLY BY THE BOLLING COMPANY TWO MORE SONDERLING STATIONS! IN CHICAGO, IT'S IN OAKLAND, IT'S WOPA KDIA Featuring Chicago's greatest Negro The only full-time Negro station serving all Negro air salesman ... "Big Bill" Hill communities in the San Francisco-Bay area. REPRESENTED NATIONALLY BY: BERNARD HOWARD & CO., INC. WEST COAST REPRESENTATIVE: B-N-B, INC. — TIME SALES BROADCASTING, October 5, 1959 "Brennan in for WGN" Terry Brennan, former All American and head coach from Notre Dame, is "color man" on WGN Radio's Midwest College Game of the Week* this fall — another example of that "something extra" which Midwest listeners have come to expect from WGN Radio. *Sponsored by General Tire & Rubber Company and Oak Park Federal Savings & Loan Other "extras" are: • On Cubs' baseball, former player-manager, Lou Boudreau • On Bears' Pro Football, former all-star pro guard, George Connor • Greatest all-round sports staff in the nation composed of vet- erans Jack Brickhouse, Vince Lloyd, Jack Quinlan and Lloyd Pettit. Add to this the best in music, public service programming and top personalities— it's no wonder WGN Radio reaches more homes than any other Chicago station ! WGN RADIO-CHICAGO THE GREATEST SOUND IN RADIO Smidley you've done it again! You just can't get it through the old noggin. You can't cover the Pacific Northwest without Cascade. Why Smidley, this Cascade four-station network wraps up a market with more food sales than Toledo or Oklahoma City. You get the picture, Smicl? They've got an E.B.I, that tops Indianapolis or Newark. And get this! Cascade Television is the only network serving the entire mar- ket. Let's not pass it up again. 1 IIm mmml KIMA-TV rAK,MA'WASa KBAS-TV PASCO, HICHIAND, KENNEWICK, WASH. KEPR-TV E W TV LEWISTON' l0A For facts and Figures National Representatives: GEORGE P. HOUINGBERY Company Pacific Northwest: MOORE 4V ASSOCIATES Palmer, Worthington, 'Put Your Best Foot Broadcasters Assn., instrumentation and control and automatic sys- tems for nuclear data processing. Boston, Mass. *Nov. 18 — Maine Radio & Television Broadcast- ers Assn., Portland. Fred A. Ohio, sales consultant, on Forward." Nov. 19-20 — Tennessee Andrew Jackson Hotel, Nashville. "•Nov. 20— Tennessee AP Radio Assn. fall meet- ing, Andrew Jackson Hotel, Nashville. In con- junction with Tennessee Assn. of Broadcasters. *Nov. 20 — Comments due in FCC proposed rule- making (Docket 6741) to duplicate Class 1-A clear channels in various sections of the U. S. *Nov. 23-25 — Women's Advertising Clubs' mid- western intercity conference, Oakton Manor, Pewaukee, Wis. *Nov 29-Dec. 1 — First annual communications forum for broadcasters, Pennsylvania State U. Speakers in "Broadcasting: The Challenge of Responsibility" forum include Robert D. Swezey, Sig Mickelson, news-public affairs vice president, CBS- Edward Stanley, public affairs director, NBC; Ralph Renick, president, Radio-Television News Directors Assn. and news vice president, WTVJ (TV) Miami, Fla.; Dr. Charles Seipmann, communications education professor, New York U. 'Nov 30-Dec. 4— National Sales Executives- International Southeastern Field Sales Manage- ment Institute, Atlanta Biltmore Hotel, Atlanta, Ga. DECEMBER Dec 2-4 — Electronic Industries Assn. winter con- ference, Statler-Hilton, Los Angeles. Dec 11 — Comments due to the FCC on stereo- phonic multiplexing rules as part of FCC's inquiry into possible wider use for fm subsidiary commu- nications authorizations. JANUARY 1960 *Jan 10-14— National Retail Merchants Assn., 49th annual convention, Hotel Statler-Hilton, New York. *Jan. 19— Ninth annual Sylvania awards, Hotel Plaza, N. Y. Jan. 24-29— NAB Board of Directors, El Mirado Hotel, Palm Springs, Calif. *Jan 25-29— National Sales Executives-Inter- national St. Louis Field Sales Management Insti- tute, The Chase-Park Plaza Hotel there. *Jan 27 — Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton-East, New York. FEBRUARY 1960 *Feb 3-5— Institute of Radio Engineers' winter convention on military electronics, Ambassador Hotel, Los Angeles. Feb. 14-20— Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). *Feb 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel there. Feb 17— Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton-East, New York. "Feb 19-22— National Sales Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 24-25— Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociation will attend; Voice of Democracy luncheon will be a feature. MARCH 1960 "March 4-6 — Disc Jockey Assn. convention, Los Angeles Business sessions at 20th Century-Fox studios, where d.j.s' will participate in filming "The Big Platter Parade." '• March 7-11— National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. NAB FALL CONFERENCES 16 — Mayflower Hotel, Washington. .20 — Sheraton-Towers Hotel, Chicago. 23 — Somerset Hotel, Boston. .30 — Dinkler-Plaza Hotel, Atlanta. -11 — Texas Hotel, Fort Worth. 13 — Brown Palace Hotel, Denver. 17 — Ambassador Hotel, Los Angeles. 20— Olympic Hotel, Seattle. BROADCASTING, October 5, 1959 Oct. 15- Oct. 19 Oct. 22 Oct. 29 Nov. 10 Nov. 12 Nov. 16 Nov. 19 18 (DATEBOOK) c -a > OT > -5 £ ^~ to o > "a c o CO - r> <-> ~ o = c -Q o « E a; s_ c o tz <-> a. 5 o O c CD ^ 2 o « " E ? H) « E 2 CD CO co "D CJ 00 5 CD 'i_ CO CD -Q co — E ' o _ "O J= O co o i2 to " E a> c i: o CO CD Q. CD CD — x: o .t; Q_ ^ to — Q. ^ to t- c o t ro c co E Or"g-o-o mo Oo O — 4 s^-o-s; „> c ° i CT,So^°ccO°7;::' 2 o O 3= S *f , • mam IB ; Throughout the World A famous name for QUALITY is ROCHESTER'S EASTMAN KODAK OPEN MIKE. Intricate camera assembly in Kodak's Apparatus and Optical Division In the vital ROCHESTER, N. Y. area The QUALITY Radio Station is . . . AM -TV BASIC CBS ROCHESTER Fall tv program preview EDITOR I Re program preview (page 48, Sept. 28), most informative and best organ- ized rundown of the new network offerings yet presented. And it will be- come a valuable piece of reference ma- terial as the season gets underway. Ex- cellently conceived and excellently ex- ecuted. Ted Bergmann, President Parkson Adv. Agency New York Elevated studio plan editor: You might be in- terested in publish- ing the enclosed as a matter of interest. I have designed and built two single elevated studios similar to the en- closed but never a '"tree." With light- weight concrete anchoring frame- work for the main column and balancing, the enclosed can become a striking installation. The enclosed is yours for whatever interest and value it may have to the industry. Jack Sholar Local-Regional Sales Mgr. WSPA-TV Spartanburg, S C. Music license fees editor: Since the All-Industry Music Com- mittee (of which we are a member) and ASCAP have yet to reach a definite understanding on rates and contract terms, I should like to make this prac- tical suggestion: a blanket type license based on all station income, excluding newscasts, talks, forums, sports events and spot announcements without mu- sical content. A licensee would merely deduct this income from his total busi- ness and pay ASCAP a fee based on his "take" from musical programs of any and all kinds. Surely ASCAP (or BMI for that matter) would have no claim to income from non-musical pro- REPRESENTATIVES: EVERETT McKINNEY, INC. NEW YORK . CHICAGO . LOS ANGELES • SAN FRANCISCO mp^H BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- sues 354 per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ten 6, D.C. On changes, please include both old and new addresses. BROADCASTING, October 5, 1959 In the fabulously wealthy Green Bay-Fox River Valley market of Wisconsin, WLUK-TV is the most powerful TV station. From its new half million dollar power plant and tower overlooking Green Bay, WLUK-TV beams the great ABC shows into more than 435,000 TV homes. That's more than 1,500,000 people in 53 counties. They like 'LUK on eleven! WLUK TV I Q | CHANNEL. 11 SERVING GREEN BAY AND THE FOX RIVER VALLEY JOSEPH D. MACKIN GENERAL MANAGER EXTRA. Capture the market on WLUC-TV, Channel 6, Upper Michigan's only TV station. One buy can both WLUK-TV and WLUC-TV. Represented nationally by George P. Hollingberry. In Minneapolis see Bill Hurley. IN GREEN BAY WLUK-TV IS THE "GINCHIEST"* BANK ON conrac MONITORS FOR BEST MONITORING RESULTS i - St** WJW-TV, beautifully equipped Storer Station in Cleveland, Ohio, uses Conrac monitors and audio-video receivers. Chief Engineer of WJW-TV, Mr. H. A. Brinkman, says, "We have found Conrac monitors to be the best that are available." His staff reports complete satisfaction with Conrac equipment. WJW-TV, like so many other notable stations, selected Comae monitors because they are spe- cifically designed to meet the needs of the broadcast station. Every Conrac monitor from 8" through 27" incorporates these important features: • Video response flat to 8 meg- acycles • DC restorer— with "In-Out" switch • Provision for operation from external sync — with selector switch • Video line terminating resis- tor and switch Write or call for complete technical information and prices AWVVVWVWW^ ^ GONBAC, iMC.\ c Makers of Fine Fleetwood Home Television Systems • Telephone: Covina, California, EDgewood 5-0541 Dept. K Glendora, California grams. Stations with heavy sports sched- ules, such as ours, would benefit from this type arrangement. To further simplify the "per pro- gram" reporting, ASCAP and BMI should furnish all stations an up-to- date card index of all titles and names of recording companies producing such tunes on records. This would make it possible to use per-program licenses in a practical manner and put the respon- sibility for proper listing of copyright owners where it belongs: with the mu- sic licensing groups themselves. . Edwin Mullinax, Gen. Mgr. WLAG La Grange, Ga. PLAYBACK 21 QUOTES WORTH REPEATING Education's need for tv Education through television ought to be a "national preoccupation," Edward Stanley, NBC director of public affairs, believes. Addressing the convention of the Assn. for Education in Journalism at the U. of Oregon, Eugene, Mr. Stan- ley referred to NBC-TV's college sci- ence classes in a speech on "Educational Tv: A Network's Experience": We need to embrace without petty controversy new ways of teaching and new tools for teaching to replace those which were perfectly satisfactory for a world in which the internal combus- tion engine was an exciting machine . . . Television is the most powerful instru- ment of mass communication yet de- vised. It will be a pity, in view of the demonstration we have made, to permit it to stagnate into a living-room toy . . . We are all familiar with the school population statistics and the fantastic pressures which are building up. I think we need to have some kind of an educa- tional explosion which will match the population explosion ... I am not with- out hope that we will have one. Sharp operators' obituary Walter Guild, president of Guild, Bascom & Bonfigli, San Francisco, be- fore the national convention of Alpha Delta Sigma, national advertising fra- ternity, in Stanford, Calif. The day of the sharp operator is over. We still have a few left, but they are losing out to the honest people in advertising. We have about the same percentage of hucksters in advertising as there are quacks in medicine and shysters in law and scoundrels in re- ligion. These professions are less often libeled than advertising [because] the doctor's mistakes are in the graveyard, the lawyer's mistakes are in jail and the preacher's mistakes are in hell. The adman's mistakes are on television, and television gets a better rating than the graveyard, jail or hell. BROADCASTING, Oetaber 5, 1959 IT'S 141 MILLION MILES in the Los Angeles metropolitan area. Drivers cover this daily distance by spending an average of 1 hour and 36 minutes behind their auto radios. KMPC serves this biggest of all automobile audiences with 2 Airwatch helicopters, 3 mobile ground units . . . each able to shortwave instan- taneous bulletins to listeners. Result: KMPC's frequency is pre-set on more auto radios than that of any other station. KMPC reaches the greatest number of automobiles and homes in a day— in a week. To move your product in Los Angeles, go with the station that's on the move.... 50,000 watts / Los Angeles SOURCES'. LOS ANGELES CITY TRAFFIC ■UREAL) PAIR INC pulse, cpa radio ratings, july 1959 ' ' ' A Golden West Broadcasters station CjVVE=3 / Represented by AM Radio Sales Company TO WORK AND BACK KMPC There now are one million men, women and children in Metro- politan Atlanta. Or by the time you read this, perhaps more. Newcomers are arriving by plane, train, car and stork at the rate of 516 per week. Atlanta is the dynamic, hard-working, good living heart of that vast region served and sold by WSB Radio and WSB Tele- vision. We invite you to share the rewards of this great and growing market's present and future. ATLANTA'S WSB RADIO WSB -TV Affiliated with The Atla 24 nta journal and Constitution. NBC affilate. Represented by Retry. Associated with WSOC 'WSOC-TV, Charlotte; WHIO/WHIO-TV. Dayton BROADCASTING, Oetobtr 5, 1959 MONDAY MEMO from W. B. GEISSINGER, president, W. B. Geissinger & Co., Los Angeles The 'Big Lie' won't sell goods Adolph Hitler is supposed to have said, "If you tell a big lie often enough, people will believe it." Some years ago a few automobile dealers in Southern California began to act as if they believed what Hitler said. They applied his misconception to busi- ness and succeeded so well in the be- ginning that the philosophy of the "big lie" became mildly epidemic. It was like a stone thrown into a placid pond; the ripples widened rapidly. Deluded by this "quick money" mir- age, an ever increasing number of Southern California car dealers com- menced to make all kinds of extrav- agant claims. Some of these claims were utterly fantastic, not only in print but on the air. Super-salesmen thumped car tops, slammed tonneau doors, pounded fenders and beat their breasts until they sounded like Tarzan bellow- ing from a treetop. Old-line auto agencies, however, all of them ethical car dealers, stayed clear. They remained conservative." Yet they became greatly concerned about this pernicious inclination to indulge in ques- tionable marketing practices. Sooner or later, they felt, everybody would suffer. The legitimate aims of advertising were being perverted and eventually the in- dustry would get a black eye. Green Bay Tree • Paradoxically enough, though, bad advertising sud- denly seemed good for business. False as this premise was, and despite the fact that it invited disaster, it seemed to belie the methods of honest motorcar agencies. Business apparently was colos- sal for the pretenders. Naturally this intensified the temptation to follow suit. Now in a car market as large as South- ern California, a deviation such as this could not be overlooked. So something had to be done — something drastic. But what — and when? At that time we had been handling Enoch Chevrolet, a metropolitan car agency, for about a year. Like other advertising agencies serving ethical car dealers, we too wanted an answer to that "what and when" question. In the old newspaper days I had learned on a city desk that the quick way to dispatch an evil is to ridicule it. So we decided to try that approach on this "big lie" technique. Off-Beat Approach • Stan Freberg was then experimenting with off-beat humor for Capitol Records. Since ridi- cule and humor go hand in hand we thought perhaps he could come up with the right answer for us. At first Stan was reluctant to partici- pate. Off-beat commercials, he feared, might hinder rather than help his pur- pose. Eventually, however, he saw it our way. And the commercials he worked out were sensational — an instantaneous hit, both in sales power and entertain- ment value. Using a broad dialect, he kidded unmercifully the raucous and ex- travagant car claims then prevalent on the air. For contrast, he ended each of W. B. Geissinger is board chairman and president of W. B. Geissinger & Co., Los Angeles. He once was financial edi- tor of now defunct Los Angeles Morn- ing Tribune. A fter World War I service in Navy, he moved to San Francisco as assistant city editor of Bulletin before it merged with Call and Daily News. He left to open his own agency and subsequently sold it to join Sunkist Growers, where he became advertising director. After 14 years there he joined Lord & Thomas as vp in charge of Chicago office. He left L&T to become vp of BBDO and opened its L.A. office, which he headed until he founded his own agency in 1947. our commercials with a strong statement that at Enoch Chevrolet you could get honest merchandise minus phoney claims. Being the first of their kind, these commercials started a trend. I am happy to say Stan Freberg cashed in on them. He now specializes in producing off-beat commercials. But it is hard to stop a snowball that is rolling down hill. The off-beat com- mercials slowed down the "big lie" but did not end it. However, these sardonic sales messages paved the way for a change we made in marketing methods which has since been widely adopted throughout the Southland. It has had a leavening influence on exaggerated claims in the motorcar trade. Personal Touch • We started it all quite accidentally because we decided to personalize Enoch's commercials. Since the treatment we proposed had no precedent, there was considerable risk involved, for it was not only revolution- ary but problematical. But through the cooperation of George Cashman, presi- dent of Enoch Chevrolet, adapting the plan was greatly simplified Instead of using professional an- nouncers, who sometimes annoy and irritate listeners and viewers, we put Mr. Cashman himself on the air in in- formal television sales talks. He dis- cussed the merits of various models of new and used cars in a conversational tone that was more folksy than executive yet it carried the authority invested in him as president of the Chevrolet agen- cy. He did not shout, he did not pound fenders, he simply stated motorcar facts and accented real values. He spoke in plain, straightforward language. Com- ing from the top executive it definitely carried weight. To say the plan succeeded is an un- derstatement confirmed by the fact that Enoch Chevrolet has risen from 27th to 3rd place among 140 Chevrolet agen- cies in the nation's largest and most competitive motorcar market. And the wide use of this technique by others makes us feel that perhaps we contrib- uted something constructive to adver- tising. For despite Hitler's claim, we had proved that a "big lie" won't sell goods no matter how loud you shout it. no matter how loud you shout it BROADCASTING, October 5, 1959 25 WCSH-TV 6 NBC Affiliate Portland, Maine HUNTLEY BRINKLEY GERAGHTY WHO? Geraghty — Larry Geraghty. He is our news director. His team teams with their NBC coun- terparts from 6:30 P.M. to 7:00 P.M. to beat Station "B's" news a walloping 3.6 to 1* on average homes reached daily. Yes, the good news is on "6" where you get a bigger more receptive audience. Remember, too, you save an extra 5% when you buy a matching spot schedule on Channel 2 in Bangor. A MAINE BROADCASTING SYSTEM STATION *Source ARB WCSH-TV Portland (6) WLBZ-TV Bangor (2) WCSH Radio— Portland WLBZ Radio— Bangor WRDO Radio-Augusta BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Tele- phone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Senior Editors: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Holly- wood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos; Editorial Assistants: Bob Forbes, Rita Cournoyer, Patricia Funk; Secretary to the Pub- lisher: Gladys L. Hall. BUSINESS V.P. & General Manager . Maury Long Sales Manager. .Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manacer Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READERS' SERVICE Manager John P. Cosgrove Subscription Manager . . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Haia- geones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Senior Editor Rufus Crater Bureau News Manager. . . Donald V. West Associate Editor David W. Berlyn N. Y. Features Editor . . . Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Businesi Sales Manager Winfield R. Levi Sales Service Mgr. . Eleanor R. Manning Eastern Sales Manager. .Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr. Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc. 26 BROADCASTING, October 5, 1959 CHECK/and DOUBLE CHECK ^ WTHI-TV offers the lowest cost per thousand of all Indiana TV stations! w One hundred and eleven national and regional spot advertisers know that the Terre Haute market is not covered effectively by outside TV. WTHI-TV CHANNEL I O C B S — A B C HAUTE INDIANA Represented Nationally by Boiling Co. BROADCASTING, October 5, 1959 27 WHEN YOU WANT TO SELL SYRACUSE WHEN -TV CBS IN CENTRAL N. Y. A MEREDITH TELEVISION STATION AFFILIATED WITH BETTER HOMES & GARDENS AND SUCCESSFUL FARMING MAGAZINES KCMO KCMO Kansas C 10 TV/ ity / KPHO KPHO-TV Phoenix V I KRMG / / Tulsa/ WOW WOW-TV Omaha V WHEN Syracuse 28 BROADCASTING, October 5, 1959 BS5SSSSSSS AT DEADLINE LATE NEWSBREAKS ON THIS AND NEXT THREE PAGES • DETAILED COVERAGE OF THE WEEK BEGINS PAGE 35 CBS-TV DISCOUNTS CHANGED Revisions consider viewing pattern shifts Discount changes designed to take into account both seasonal and hourly (at night) variations in tv viewing pat- terns are being announced by CBS-TV, effective April 1, 1960. In letters sent Sept. 29-30 to clients and agencies, Wil- liam H. Hylan, sales administration vice president, disclosed these adjustments: 1. Continuity discounts for summer (13 weeks starting first Sunday in June) will be "greatly" expanded, not only to encourage winter clients to stay on, but also to provide new incentive for heavier summertime buying. 2. Continuity discounts for winter (rest of year) will be reduced. 3. Top discounts for early evening time (6-8:30 p.m. New York time) will be increased; for heart of prime time (9-11 p.m.) will be reduced; for early prime time (8:30-9 p.m.) will be un- changed. Thus advertisers eligible for maximum discounts will pay less for 6-8:30 than in past, more for 9-11. "In this way," Mr. Hylan said, "the values for all evening time periods will be brought closer together." 4. For first time in five years, dollar- volume requirement for overall discount is going up. It rises from $100,000 weekly base to $130,000. This 30% hike, Mr. Hylan noted, compares with 43% rise in network time charges and 47% gain in national tv audience in Back to network same length of time, and "clearly ... is consistent with these other measures of television's rapid and continuing expan- sion." New time-period discounts, computed on largest amount of weekly gross bill- ing that has run consecutively for 13 or more weeks, range as high as 45% on certain nighttime periods in summer; in winter, highest is 10% for 6-8 p.m. period and all other hours are computed at net. Overall discount is allowed in lieu of time-period and station-hour dis- counts to advertisers spending $130,000 or more (gross) per week over 52-week discount year. It ranges from 33.75% for 6-8 p.m. time down to 19.25% for Controversial contract executed be- tween A.L. Guterma's Radio News Service Corp. and Dominican Republic came to light for first time Oct. 2 when Mr. Guterma filed motion to dismiss federal grand jury indictment against him. Indictment alleged Mr. Guterma and associates had pledged facilities of Radio News Service and of Mutual Broadcasting System as propaganda agents for Dominicans, and charged Ihey had failed to register as agents of foreign power under provisions of Foreign Agents Registration Act of 1938 (Broadcasting, Sept. 7). Pertinent provisions of contract are these: 1 . Radio News Service Corp. was wholly-owned subsidiary of Mutual Broadcasting System, operating as news and press service. 2. Mutual would be obligated to transmit releases from Radio News Service over its facilities and affiliate stations, in turn, would be obligated to broadcast them. 3. Radio News Service releases also would be offered to non-Mutual stations who also would be obligated to broad- cast such releases. 4. News about Dominican Republic would be carried up to a maximum of 425 minutes per month. 5. Radio News Service reserved right to turn down news releases from Do- minicans which it felt to be "inimical or 9-10:30, then swings up to 23.75% for 10:30-11 p.m. In addition, advertisers eligible for overall discount are entitled to special additional discounts, ranging from 50 to 60%, on summertime bill- ings exceeding their average wintertime spending. TvB briefs investors Bankers in Los Angeles and San Francisco met last week with Television Bureau of Advertising officials on tv status report for financial community. TvB President Norman E. Cash and Walter McNiff, western division direc- tor, briefed bankers on growth of med- ium, comparative ad allocations, talent and program costs. TvB has received inquiries from both eastern and western bankers on value of tv stations as re- flected in billings and management. Bankers are interested from investment standpoint. inconsistent" with best interests of U.S., as well as any news extolling communist cause. 6. By same token, Radio News Serv- ice would not carry news reports which Dominicans felt harmful to interests of their government. 7. Dominicans would have right to sell Radio News Service material, and to keep profits from such sales, in Dominican Republic, Cuba, Haiti, Spain and five other Spanish or Portu- guese speaking countries of their choice. 8. As payment, Dominicans would pay $750,000 to Radio News Service upon signing of contract (Feb. 5, 1959, in Ciudad Trujillo). Of that amount, $500,000 was for first year of service, $250,000 was advance on second year of service. After that period Dominicans would pay Radio News Service $41,- 666.66 per month. (Contract makes no mention of lien on Mutual network which Mr. Guterma is said to have given Dominicans as performance guarantee.) Moves to Dismiss • In his motion to dismiss indictment, Mr. Guterma first challenged constitutionality of Foreign Agents Registration Act under which in- dictment was brought. Defense then cited various exemptions to Act which it contends fit the circumstances of Guterma group's negotiations with Do- minicans. First of these is clause exempting 29 Stations wondering why Canada Dry chose to put its $2 million national tv budget this year in network instead of spot as in last few years can blame sponsor expansion. Besides moving more bottles, Canada Dry wants to seli corporate image of "America's First Family of Beverages" — 72- item pop and mixer line — to 20,000 stockholders as well as mass consumer audience. As re- sult, corporation's managers and their agency, J. M. Mathes, chose Walt Disney Presents (ABC-TV, Fri., 7:30-8:30 p.m.) as all-age, merchandisable vehicle. Canada Dry started on ABC-TV in 1949 and signed off in 1955, putting money into spot in interim. Na- tional budget allocation averages roughly 50% in tv. BROADCASTING, October 5, 1959 GUTERMA BARES MUTUAL PACT Dismissal move reveals affiliate obligations mmmm news services from provisions of act. Second exempts agents of governments whose defense is held vital to defense of U.S. Radio News Service Corp. fits into first exemption, Dominican Repub- lic into second, Mr. Guterma's motion contends. Another count of indictment chal- lenged in Guterma motion was that of failure to register Mutual as agent of foreign power. Defense contends gov- ernment has not shown that Mutual was agent in first place. Further con- tention is that court has no jurisdiction over case in that Mutual operation is in New York and that federal law provides charges be brought in jurisdiction where alleged offense occurred. Trial date for grand jury charges originally had been set for Nov. 16. That date is now in doubt because Jus- tice Dept. attorney who handled gov- ernment's case since has suffered heart attack. On Other Fronts • After grand jury brought in indictment against Mr. Guterma and associates last month Trujillo government brought civil suit in Washington to recover $750,000 it gave Mr. Guterma. Mutual network, which currently is seeking to complete bankruptcy proceedings before federal referee Asa Herzog in New York, was named as co-defendant. Referee Herzog has directed that Mutual be separated from others in suit and that Dominicans prove legitimacy of their claim before his court. Hearing is set Oct. 22. Latin American split Assis Chateaubriand, 62 - year - old owner of Latin America's largest news- paper and radio-tv chain, last week was reported to have given 49% of stock in his empire to 22 close collaborators, in- cluding sons and other relatives. Re- taining 51% of stock, Senor Chateau- briand has formed stockholding con- sortium of Associated Newspapers & Broadcasting Stations, replacing As- sociated Newspapers which he alone controlled. Involved are 28 daily news- papers, 22 radio stations and weekly magazine. Not included are Senor Chateaubriand's four tv stations, his news service and newly acquired Rio de Janeiro newspaper. ATAS panel explores 'ideal' net schedule "Ideal Network Schedule" will be explored at first forum of 1959-60 season of Academy of Television Arts & Sciences tonight (Monday) at CBS Studio No. 50 in New York starting at 7:30 p.m. Panel of radio-tv executives has chosen what it considers ideal tv net- work schedule in prime evening time based on more than 470 programs pre- sented since 1950. Coincidentally, acad- emy has conducted contest among mem- bers, using same programs as possible entries, asking them to set up schedule that would come closest to choice of panel. Various companies have donated prizes for winners. Panel, which will explain its choice at forum, consists of William Craig, vice president in charge of radio-tv, Grey Adv.; Michael Dann, CBS-TV vice president, network programs, New York; Rod Erickson, vice president in charge of television sales, Warner Bros. Pictures Inc.; Richard A. R. Pinkham, senior vice president in charge of radio- tv, Ted Bates & Co., and Merrill Panitt, editor, Tv Guide. Metropolitan dividend First dividend in history of Metro- politan Broadcasting Corp. declared Sept. 29. Board announced cash divi- dend of 15 cents per share would be payable Oct. 30 to stockholders of record Oct. 9. Payment is to be con- sidered as "the dividend for the year 1959," with future dividend policy to depend on expansion plans. John W. Kluge, president, said board was able to declare dividend because banks had waived restrictions following substan- tial reduction in long-term debt. Metro- politan stations are WNEW-AM-FM- TV New York, WHK-AM-FM Cleve- land and WTTG (TV) Washington. EIA names pr head Robert T. De Vore, recently public relations director for Instrument So- ciety of America, named public rela- tions director of Electronic Industries Assn. EIA President David R. Hull. Raytheon Mfg. Corp., said Herbert F. Hodge Jr. continues as manager of of- fice of information for association, serv- ing daily and trade press and editing EIA's weekly newsletter. Mr. De Vore is former Washington reporter for news- papers and old Collier's magazine. He is alumnus of U. of Michigan. KFJZ-TV wants ch. 2 Mostly opposition has been expressed to last July's FCC proposal to switch reserved ch. 2 in Denton, Tex., to com- mercial use in Fort Worth (for ch. 11 KFJZ-TV there) and to move ch. 11 from Fort Worth to Denton for educa- tional use. Opposing idea were WFAA- TV Dallas, WBAP-TV Fort Worth and Joint Council on Educational Tv. Only KFJZ-TV favored move. Bell system starts satellite work Bell Labs plans to begin experi- ments shortly on project designed to send live television as well as phone calls throughout world using net- work of man-made satellites in outer space as reflectors of signals. Bell announced Oct. 2 that experi- mental station to implement project now is under construction on hilltop near Holmdel, N.J. Station will in- clude control buildings and two large antennas for communication experi- ments with objects in outer space. Installation will participate in proj- ects sponsored by National Aero- nautics & Space Administration. One of projects at Holmdel will test quality of radio signals trans- mitted between stations on opposite sides of U.S. by means of reflection from satellite. Bell officials pointed out company has been experimenting with satellite communications sys- tems since 1945; has developed many of satellite devices required for tests and will develop special equipment to track speeding satellites precisely. Though single telephone channels will be used in experimentation, Bell Labs spokesmen said, objective will be to determine whether tv's "broad- band signals" (equivalent of about 900 telephone channels) also can be transmitted. It was pointed out such broadband signals cannot now be transmitted directly by radio between widely separated points because sig- nals are blocked by earth's curvature. Heart of these communication ex- periments, according to Bell, will be antennas and transmission tech- niques. Installation will include dish- shaped, commercially available an- tenna to transmit signals to satellites and horn-shaped receiving antenna. 3C BROADCASTING, October 5, 1959 mm® Agency merger Darwin H. Clark Co., Los Angeles agency, merged Oct. 1 with Barnes Chase Co., latter 's staff there becoming part of for- mer's Los Angeles office at 1145 W. 6th St. Merged agencies will continue under name of Barnes Chase Co. Other offices are in San Diego, San Francisco. Nelson Carter, former Foote, Cone & Belding vice president, and Los Angeles general man- ager, will now hold equivalent position with Barnes Chase. Mr. Carter has purchased substantial stock interest in Barnes Chase and will be industrial and finan- cial manager in Los Angeles. Stations called to arms to fight catv invasions Broadcasters have been called to arms against community television sys- tems. Unless something is done soon, Barclay Craighead, KXLJ-TV Helena, Mont., says in open letter to station owners, tv industry is "marching for- ward, determined, without benefit of solemn ceremony, to take undisputed place in the American Hall of Fools." Mr. Craighead contends that broad- casters "are indifferently acquiescing to the take-over by others" of tv programs produced by broadcasters and sent free over airways. This means loss of prop- erty rights in station's signal, he adds, and once property rights are lost, pay television will have 750 cable com- panies, reaching 500,000 homes, for starter. If catv industry wins its antitrust suit against group of Utah, Idaho, Montana and Wyoming broadcasters, Mr. Craig- head warns, "they will not only close these stations down, making themselves the sole distributors of network pro- grams in four states, but they will be in a position to control network program- ming itself. ..." Antitrust suit was filed last month against 1 1 western tv stations and seeks $1.5 million in treble damages (Broadcasting, Sept. 14). Mr. Craighead calls on broadcasters to write their views to their networks, to Sen. Warren G. Magnuson (D- Wash.), chairman of Senate Commerce Committee, and to Sen. John O. Pas- tore (D-R.L), chairman of Senate Com- merce Committee's communications subcommittee. BROADCASTING, October 5, 1959 Bureau backs FCC on Beaumont ch. 6 FCC's Broadcast Bureau has recom- mended Commission affirm its 1954 grant of ch. 6 Beaumont, Tex., to Beau- mont Broadcasting Co. (KFDM that city) in latest round of hearings involv- ing five-year-old tv comparative hear- ing. Broadcast Bureau's proposed find- ings were based on most recent hear- ing on question of $55,000 paid to KTRM Beaumont which withdrew from three-way contest. Money was paid by Beaumont Broadcasting, which in turn was loaned sum by W. P. Hobby (Houston Post-KPRC Houston stations). Broadcast Bureau said there might be possibility that $55,000 is $13,000 more than can be ascribed to KTRM's out-of-pocket expenses, but Beaumont Broadcasting is clear. Similar position in proposed findings is taken by Beaumont Broadcasting. Opposition was expressed by Enter- prise Co. (KRIC Beaumont), third applicant, which is still fighting grant. Enterprise Co. called attention to fact KTRM and Internal Revenue Service are at odds on how to account for $13,000; KTRM wants to claim it as capital gain, but IRS says it should be counted as ordinary income. Signs Army-AF game NBC-TV will telecast Army-Air Force Academy football game at Yankee Stadium in New York Oct. 31 in eastern regional area, according to Asa S. Bushnell, commissioner of East- ern College Athletic Conference, and Tom S. Gallery, NBC sports director. Considered as eastern regional tele- cast, game will be seen in National Col- legiate Athletic Assn. districts 1 and 2 (New England and Middle Atlantic). Court backs tv award U.S. Court of Appeals in Washing- ton Oct. 1 affirmed FCC's 1953 share- time grant of ch. 10 Rochester, N.Y., to WHEC-TV and WVET-TV. Case had been back and forth between court and FCC several times on protest of Federal Broadcasting System (WSAY Rochester), which intervened in case after original grant had been made. WSAY maintained it was foreclosed from applying for channel when WHEC-TV and WVET-TV, both appli- cants, reached sharetime agreement. Unanimous per curiam decision was handed down by Chief Judge E. Bar- rett Prettyman and Judges George T. Washington and Charles Fahy. Court noted that WSAY claimed Painting time FCC reminded all radio sta- tions Oct. 1 that deadline for re- painting antenna towers is Jan. 1, 1960, with white bands same width as orange bands. Commis- sion, in 1953, changed its rules eliminating provision that required white bands to be one-half as wide as orange bands. Change to equal-width bands was made to bring FCC specifications into con- formity with national standard on obstruction marking set by Air Coordinating Committee. So as not to impose hardships on sta- tions which had recently repaint- ed towers, commission gave seven- year grace period in which to comply with new regulations. grants are inconsistent with public in- terest, convenience and necessity in that they result in undue concentration of media of mass communication in area. "The Commission . . . resolved the issue in a manner which we think in the circumstances was within its al- lowable discretion," court said. More California views Comments were still coming in last week on FCC's proposal to move extra vhf channels into Fresno and Bakers- field, Calif. (Broadcasting, Sept. 28). Late filers were: (1) Porterville, Calif., branch of the American Assn. of Uni- versity Women, which favors extra v's in Fresno, particularly reservation of ch. 7 for educational purposes; (2) California State Electronics Assn., group of servicemen and technicians, opposing move because it fears use of chs. 2 and 5 in Fresno may cause in- terference to co-channel and adjacent channel stations in San Francisco and Los Angeles; (3) J. H. Grossman, Au- berry, Calif., who wants ch. 12 retained where it is in Fresno. KFRE-TV holds license for ch. 12, but FCC proposes to shift it to ch. 9 which would require station to move transmitting site. WGA to strike Oct. 10 Writers Guild of America has is- sued strike order effective Oct. 10 against 50 independent theatrical mo- tion picture producers "to achieve among other things, reasonable com- pensation to writers for the release to free and pay tv of post- 1948 motion pictures as well as to a reopening in pay tv." Strike order followed failure to meet agreement, WGA stated. 31 KOAT-TV transfer Ownership change in KOAT-TV Al- buquerque, whereby former 100% owner Clinton D. McKinnon took in three partners in exchange for inter- ests in KVOA-TV Tucson, Ariz., was approved Oct. 1 by FCC. Mr. McKin- non retains 40% of KOAT-TV and Bernard Weinberg, Arthur A. Desser and Harold B. Garfield acquire 20% each. Same principals will have identi- cal ownership in KVOA-TV, formerly owned by Messrs. Weinberg, Desser and Garfield, subject to Commission ap- proval. FCC also granted license re- newal for KOAT-TV. Import probe ordered Investigation to determine if imports of transistors and related electronic products pose threat to national secur- ity will be conducted by Office of Civil & Defense Mobilization. Request for probe was made Sept. 17 by Electronic Industries Assn. (Broadcasting, Sept. 21.) Three appoint reps Africa's first tv outlet was among stations announcing appointment of national representatives effective Oct. 1. WN-TV Ibidan, Western Nigeria, scheduled to start operation in mid-Oc- tober, has named Intercontinental Services Ltd., N.Y., for U.S. KPOP Los Angeles appoints Peters, Scalped — by tv! Indian children have seen so many cowboys on tv they've for- gotten how to act like Indians, Mrs. Ruby lane Cloud, member of Southern Ute tribe in Colo- rado, said in Chicago where she's learning to make beadwork at Na- tional Recreation Congress. She hopes to pass beadwork lore on to her tribe so their Indian culture won't be erased by white man's. Griffin & Woodward, New York. WBAB Babylon, N.Y., names Ber- nard Howard & Co., New York. • Business briefly Yule sports • Gillette Safety Razor signed by Telenews for Year-End Sports Review to be telecast Christmas night on NBC-TV. Sponsor also will place film in Latin American markets through Maxon Inc. Telenews also has sold its Year-End News Review to Grant Adv., Manila, for Philippines. Ford & Philharmonic • Ford Motor Co., Dearborn, Mich., will sponsor four Leonard Bernstein and New York Philharmonic programs over CBS-TV, with first scheduled Oct. 25 (5:30-6:30 p.m.). Subsequent hour-long shows are set for November, lanuary and March (Broadcasting, Sept. 7). Agency: Kenyon & Eckhardt, NY. Kiddies' tv blitz • Venus Pen & Pen- cil Corp., NY., in its most exten- sive spot tv effort to date, is launch- ing campaign in 15 markets through- out country, using participations in various children's programs to adver- tise company's 1959-60 line of pre- sketched coloring sets. Agency: Doyle Dane Bernbach, NY. Tidy tv effort • Tidy House Products Co., (household cleansers), Shenan- doah, Iowa, previously active in spot tv, has signed for its first tv pro- gram, sponsoring Polka Parade, half- hour film program, in 41 midwestern markets, effective Oct. 1. Agency: Guild, Bascom & Bonfigli, S.F. Watch break • Hamilton Watch pur- chase announced in advance to Na- tional Assn. of FM Broadcasters (Broadcasting, Sept. 21) breaks next week in some 60 markets, using com- bination am-fm and strictly-fm sta- tions. Eight-week campaign to sell new electric wristwatch is being placed by NW. Ayer & Son, Phila. Sweet news • Daggett Chocolate Co., Cambridge, Mass., starts cam- paign for Page & Shaw chocolates on tv Sunday (Oct. 11) in six Ohio and Michigan markets. Four 10-second animated commercials were produced by Transfilm-Wylde Animation, N.Y., for Daggett agency, Horton, Church & Goff Inc., Providence, R.I. WEEK'S HEADLINERS Arnold Kaufman, vp of RKO Gen- eral since 1957 and with that company since 1949, resigns to join National Tele- film Assoc., effective Oct. 15, as vp in charge of eastern activities. Mr. Kaufman will be responsible for all NTA activities in East, including NTA Telestudios, Store- A "•*#Lfc vision and broadcasting properties. WKm. AW Mr. Kaufman, who has been a top aide Mr. Kaufman for several years to Thomas F. O'Neil, RKO General board chairman, earlier had been sales repre- sentative in Boston of General Tire & Rubber Co., parent organization of RKO General. Paul Smith, vice chairman of board and chairman of plans board of Fletcher Richards, Calkins & Holden, NY., as- sumes overall supervision and direction of agency's creative department. His new responsibility will include copy, art, pro- duction and radio-tv. Mr. Smith was president of Calkins & Holden prior to its merger with Fletcher D. Richards Inc. early this year. He established his own agency in 1948, merged with C & H two years later, serv- ing as creative director until he was elected president in 1957. Mr. Smith was with Kenyon & Eckhardt and D'Arcy Adv., both New York, prior to 1948. Louis Dorfsman, director of art, adver- tising and promotion for CBS Radio since June 1956, appointed vp in charge of ad- vertising and promotion, effective Oct. 12, succeeding Louis Hausman, who has been named director, Television Information Office (At Deadline and Closed Cir- cuit, Sept. 28). Mr. Dorfsman joined CBS in 1946 as staff designer and served Mr. Dorfsman successively as art director of CBS Radio and co-director of sales promotion and advertising. David- son M. Vorhes, manager of CBS Radio technical and building operations since 1952, appointed vp in charge of operations. Mr. Vorhes, who joined network in 1933 will assume responsibility for technical, building, shortwave and network operations as well as for traffic and purchasing. He succeeds Horace R. Gullotte, who has been named west coast director of personnel and labor relations for CBS. ^^^^^^^^^^mm FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES BROADCASTING, October 5, 1959 KOA-TV now operating from the finest broadcasting facilities in the rocky mountain west ■ NBC in Denver GRAPE A COVE/?*^* FOR MORE COMSi/MER /Afc>„^ ffyan any other A/or//, &#r0//#* THIS FACT FACES YOU ! PROOF: Within its Grade A telecasting area, WSJS-Television reaches a consumer population of 1,393,420 with total spendable income of $1,827,286,000. In North Carolina's biggest Metropolitan market located in the rich industrial Piedmont, the WSJS- Television market represents a more powerful buying force than that offered by any other North Carolina station. television Winston-Salem / Greensboro CHANNEL 12 Hectdley-Reed, Reps. BROADCASTING, October 5, 1959 ! : 1 BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO October 5, 1959 Vol. 57 No. 14 PROFILE OF THE TV AUDIENCE TvB uses Nielsen, Pulse data in detailed study of tv viewing One of the most comprehensive au- dience studies ever made of a single medium has been produced for televi- sion. The study, now being distributed by Television Bureau of Advertising, is based on special tabulations provided by two audience measurement firms, A.C. Nielsen Co. and The Pulse Inc., over a year's time. Highlighted is the composition of the tv audience, and as its title ("How to Reach People") implies, the report pre- sents a profile on how many people are reached, who they are and when they are best sought out. The report breaks the material down into how tv builds audience during the day, how many people view only day- time or only nighttime, how much time they spend viewing each period, what time of day and program type. The in- formation is shown on both the nation- al and local level. In releasing the report, the bureau notes that this audience study projected to all the people in the U.S. provides ad- vertisers with an invitation to compare tv's audience "with that of any other medium." Among the points made in the study are that on the average day: • Tv reaches more than 8 out of every 10 persons in the U.S. • It reaches 69.9% of all men, 78.4% of all women, 88.6% of all teenagers and 99.9% of all children. • Of all people in the U.S., 24.1% view by noon, 49.7% by 6 p.m. and 82.7% by midnight. The report also finds that 75% of all the people view nighttime television and at peak viewing times, "some 80 million people, more than 50% of all people, are watching." Homes and Sets • TvB provides the wide base for tv: of 51.5 million homes in the U.S., the report says more than 44.5 million own tv sets and that of 176 million people in the country, 154 mil- lion live in tv homes. The penetration or coverage of the medium is presented with this impres- sive summary: more than 98% of U.S. homes are "within tv's reach," one new tv home is created every 14 seconds and the average tv home views 5 hours, 7 days of the week. As the average day progresses so does the buildup of the tv audience. By noon, 10% of all men in the country have viewed tv; for women, teens and children the respective shares are 28.2%, 14.8% and 49.1% in that order. By 6 p.m., viewing is up to this level: 28% of men, 49.9% of women, 51.8% of teeners and 90.2% of chil- dren. Nighttime share of viewing for all people in the U.S. comes to 63.5%, the report states, while the daytime share is 36.5%. As to those who view only in certain times of the day: 32.2% look only at nighttime tv; 42.7% both at night and during the day; only 7.8% watch only in the daytime. In the average evening the breakout of audience viewing looks like this, according to the TvB study: Of all men, 65.6% watch during 11.8 quarter hours; 72.2% of all women during 12.4 quarter hours; 79.1% of teens during 10.5 quarter hours; 96.2% of children during 9 quarter hours (of all viewers, 75% watch 11.2 quarter hours). In 108 pages, the report goes into such material as network programs by type (adventure, drama, western, variety etc.), showing weekend viewing (per- centages of all people, of viewers and viewers per home) both daytime and nighttime as well as local programs by type. Tabulations list audience by half- hour periods and cumulative audience by all viewers, men, women, teens, children and on the basis of Monday, Friday, Saturday only, weekends, etc., during network time and similar ma- terial for local time. What audiences do various type programs hold? See Page 36. When they watch • Here's the pattern of tv viewing throughout the day for both network and local programs. Though the chart shows highest listening at times (white bursts in graph) commonly considered network program time, TvB cau- tions against direct comparisons of network and local. It points out that many stations offer time periods for spots and some for programs even during these "network time" periods. Also noted in variation in network program times by different networks, research differences, areas covered and other variable factors. BROADCASTING, October 5, 1959 35 PROFILE OF THE TV AUDIENCE continued WHAT & WHEN VIEWERS WATCH Networks programs by type Daytime (Sun.-Sat.) Afternoon (weekday) Children's Western 30-min. Miscellaneous Children's 30-min. Daytime Serial 15-min. Daytime Serial 30-min. Quiz & Audience Particip. 30-min. Misc. Adult 30-min. Misc. Adult 60-min. or more Nighttime (Sun.-Sat.) Adventure General Drama General Drama Situation Comedy Suspense Drama Suspense Drama Western Western General Variety General Variety Quiz & Audience Particip. Misc. Evening Programs Misc. Evening Programs Morning (weekday) News f Adventure half Children hour -j General Drama shows I Situation Comedy L Miscellaneous No. Viewers (000's) 11,301 11,664 5,791 6,739 6,408 6,467 3,901 % of all People 7.3 7.5 3.7 4.3 4.1 4.2 2.5 % of Viewers Viewers per Home 100.0 100.0 100.0 100.0 100.0 100.0 100.0 2.4 2.2 1.6 1.8 1.6 2.0 1.7 No. Viewers % of all % of Viewers (000's) People Viewers per Home News 6,347 4.1 100.0 1.5 'Adventure 3,118 2.0 100.0 1.6 Children 12,154 7.8 100.0 1.8 half General Drama 3,558 2.3 100.0 1.6 hour - Situation Comedy 5,576 3.6 100.0 1.6 shows Western 3,257 2.1 100.0 1.6 Miscellaneous 2,909 1.9 100.0 1.7 Feature Films 3,991 2.6 100.0 1.5 Weekend (daytime) 30-min. 19,226 12.4 100.0 2.6 30-min. 22,599 14.5 100.0 2.4 60-min. 18,273 11.8 10O.0 2.3 30-min. 23,748 15.3 100.0 2.5 30-min. 20,156 13.0 100.0 2.4 60-min. 25,005 16.1 100.0 2.5 30-min. 32,231 20.7 100.0 2.6 60-min. 31,618 20.3 100.0 2.8 30-min. 14,905 9.6 100.0 2.5 60-min. 25,462 16.4 100.0 2.6 30-min. 23,009 14.8 100.0 2.4 30-min. 14,652 9.4 100.0 2.4 60-min. 22,953 14.8 100.0 2.7 programs by type News 5,115 3.3 100.0 1.8 ' Adventure Children 7,956 5.1 100.0 2.1 6,284 4.0 100.0 1.6 half General Drama 10,712 6.9 100.0 1.8 hour Situation Comedy 7,043 4.5 100.0 2.0 shows Western 6,145 4.0 100.0 1.8 , Miscellaneous 2,600 1.7 100.0 1.6 Feature Films 8,469 5.5 100.0 1.9 4,682 3/303 4,587 3,662 4,088 4,345 3.0 2.1 3.0 2.4 2.6 2.8 100.0 100.0 100.0 100.0 100.0 100.0 1.5 1.3 1.5 1.5 1.6 1.4 Early Evening (Sun.-Sat.) News 12,284 "Adventure 15,150 Children 11,445 half General Drama 10,123 hour ~i Situation Comedy 9,864 shows Western 16,508 „ Miscellaneous 7,194 Feature Films 6,597 Late night (Sun.-Sat.) half hour shows 7.9 9.7 7.4 6.5 6.3 10.6 4.6 4.2 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1.9 2.3 1.9 2.3 2.1 2.3 2.1 2.0 News 13,012 8.4 10O.0 1.8 'Adventure 16,144 10.4 100.0 2.0 General Drama 11,825 7.6 100.0 1.9 J Situation Comedy 12,841 8.3 100.0 1.9 Western 16,276 10.5 100.0 1.9 I Miscellaneous 13,300 8.6 100.0 1.7 Feature Films 10,023 6.5 100.0 1.8 YARDSTICKS TO FORECAST SALES Adman's dream may come from outgrown measurements, ARF told $X advertising on Y advertising ve- hicle = $Z sales. It's not that simple yet, but experts think it's going to be. Some of them told the Advertising Research Foun- dation's annual conference how they're trying to reduce rating, cost-per-thou- sand and other data to an absolute sales yardstick. Richard F. Casey, vice president of Benton & Bowles, opening the ses- sion, called it "the most pressing, most urgent problem facing us today. . . ." The conference on "Better Measure- ments of Advertising Effectiveness, the Challenge of the 1960's" drew more than 800 to the Waldorf-Astoria in New York Sept. 25. Among those who addressed them- selves to the question were Seymour Banks, vice president in charge of media planning and research for Leo Burnett Co.; Paul E. J. Gerhold, vice president and national director of media and research of Foote, Cone & Beld- ing; Arno Johnson, J. Walter Thomp- son vice president; Benjamin Lipstein, associate research director of Benton & Bowles, and a battery of specialists from businesses and universities. Mr. Casey listed some of the gauges 36 (BROADCAST ADVERTISING) presently available, "usable measure- ments which tell us that advertisement "A" is more memorable than advertise- ment "B"; that television commercial "X" tells its story more clearly than does commercial "Y". . . . These are useful measurements of a given aspect of advertising effectiveness and help materially in many decision situations," he said, but "what does seem to be new is the brightening glow on the horizon that may indicate that at long last it could be possible to develop and apply measurements to the most basic mean- ing of the term 'advertising effective- ness'— the contribution of advertising expenditures to corporate profit." Media Stalemate • Leo Burnett's Dr. Banks called for new media measures to cover existing gaps and also because "we seem to be at an impasse when it comes to making sound inter-media comparisons." He credited "the spectacular rise" of broadcasting with adding research prob- lems. Old methods are of dubious worth for new media, he said. "For example, the technique of measuring radio audi- ences is also used for television, but peo- ple question whether exposure to a radio program is equivalent to exposure to a television program [and] ... as the use of spot announcements becomes a more and more significant element of adver- tising expenditures, we find techniques which have been developed to evaluate broadcast programs are being asked to evaluate the announcements placed be- tween programs." The price of television has made measurement of results more urgent, Dr. Banks said. "In this medium, an adver- tiser is very often asked to make com- mitments involving a million dollars or more for a program which has never appeared on the air before. The amount of money involved in these commit- ments, the rigidity that contracts for both talent and facilities introduce into an advertising plan, and the uncertainty as to the success of a program, have combined to raise real questions on the value of this kind of advertising. How- ever, this involves studying not only an individual program or the medium as a whole, but alternative advertising ve- hicles as well. "The point I wish to make is not a criticism of television, but merely a statement that the problems involved in evaluating the television medium have probably intensified many advertisers' BROADCASTING, October 5, 1959 632,070 TV HOMES ESTABLISH CH ARLOTTE-WBTV AS FIRST TV MARKET IN ENTIRE SOUTHEAST fr> o CD BUT — EVEN MORE IMPORTANT TO YOU IS WHAT'S HAPPENING INSIDE THESE HOMES In the WBTV 71 -county coverage area, families are feasting on more food annually than the city of Detroit; Moms are doctoring families with more drugs than would be used by nine New Havens; the entire flock of families is spending 68% of its effective buying income at retail— almost 3 billion dollars. There are twenty-six states that don't sell this much. Compare Southeastern TV markets— you'll rank WBTV first in the Southeast and first in your advertising plans. MPARE THESE SOUTHEAST MARKETS! WBTV-Charlotte 632,070 Atlanta 579,090 Louisville 509,480 Birmingham 587,800 Memphis 453,240 Charlotte Station "B" 442,690 Miami 434,800 New Orleans 380,020 Nashville 366,560 Norfolk- Portsmouth 337,580 Richmond 311,680 : ■■ ■ ' JEFFERSON STANDARD I BROADCASTING COMPANY Just how big is The ever-expanding dimensions of radio-tv and advertising are graphi- cally shown in the 1959 yearbook issue of Broadcasting, now being mailed to subscribers. Crammed full of facts and figures, the 612-page annual edition also shows that there are 564 U.S. tv stations on the air, reaching 44.5 million homes, as well as 3,388 am radio-television? stations and 628 fm outlets reach- ing 97% of all homes. Call letters, facilities and executives of all these stations are listed, plus a rundown of foreign stations. For those engaged in the buying and selling of broadcast time, the yearbook's many directories and articles provide detailed information on this: BROADCASTING STATIONS ON AIR: 441 Commerciar vhf tv stations 80 commercial uhf tv stations 521 total commercial tv stations 33 non-commercial, educational vhf stations 10 non-commercial, educational uhf stations 43 total non-commercial, educational stations 564 total television stations 3,388 total am radio stations 628 total fm radio stations 4,580 total broadcasting stations TOTAL TIME SALES, 1958: $951,000,000 for all tv stations and networks $541,665,000 for all radio stations and networks $1,492,665,000 total radio-tv time sales THE RADIO-TV AUDIENCES: 44,500,000 U.S. tv homes (86% of all homes) 49,500,000 U.S. radio homes (nearly 97% of all homes) 42,064,000 U.S. homes tune in television in average week 41,241,000 U.S. homes tune in radio in average week 5 hours, 29 minutes total tv viewing per home per day 1 hour, 54 minutes total radio listening per home per day (not counted: listening outside home) SOME OTHER FACTS ABOUT FACILITIES: 431 am stations associated with newspapers and/or magazines in common ownership 143 fm stations connected with newspaper-magazine ownership 181 television stations connected with newspaper-magazine ownership 99 regional radio networks 12 regional television networks FACTS ABOUT RELATED BUSINESSES: 507 advertising agencies placing national or regional broadcast advertising 189 talent agents representing radio-tv artists 563 companies supplying program services to television 174 companies supplying program services to radio 51 companies providing research services to radio-tv 53 unions representing workers and performers in radio-tv 594 attorneys specializing in FCC practice 244 consulting engineers serving broadcasting 657 community antenna systems Unless otherwise indicated, all figures are as of Aug. 1, 1959 interests in all media research, because they realize that this important new medium cannot be evaluated in a vacuum, but only as an alternative to all other media." With advertising stakes going higher, business will not long be satisfied "with a statement which essen- tially consists of laying one's hand upon his heart, raising one's eye to the heavens and saying, 'I feel it here,' " Dr. Banks assured his audience. Vehicles and Media • In an unofficial committee progress report for the ARF Audience Concepts Committee, which he heads, Dr. Bank touched on com- petitive media claims. The committee concluded that comparisons from adver- tising vehicle to vehicle (programs, in- dividual publications) regardless of me- dium, could only be based on identical or equivalent procedures. Moreover, "we were not considering any grand schemes in which one advertising me- dium, as a whole could be studied and generalizations made for the basis of 38 (BROADCAST ADVERTISING) comparison with similar broad studies of another medium. Instead, the data, which we are interested in, would prob- ably arise through careful analysis of the performance of individual advertis- ing vehicles. It is certainly a question to be resolved by future research, whether, in fact, any significant generalizations can be made of a medium as a whole which would permit comparison from medium to medium." Dr. Banks went on to list guides the committee has set up in its search for ad evaluation "model": exposure repetition patterns and frequency distribution, one-shot and cumulative audience, over- all audience and internal audience for a specific advertisement or "actual per- formance" as opposed to the potential. The committee is concerned, he said, with performance of advertisements within their own media context. "We hear a great deal about authority, pres- tige and editorial environment. We hear that some media are voluntary others are involuntary in the attention which is paid to them." Station A and Station B • "We hear some programs have higher sponsor identification than others. All statements like these really say that an advertise- ment placed in advertising vehicle "A" somehow will have more value than similar advertising placed in advertis- ing vehicle "B" whether "A" and "B" happen to be of the same type of media or of different types. Unless we have actual data on the communication per- formance of advertisements within their respective media contexts, it will be im- possible to make such statements," he said. "People have an intuitive feeling that spread in magazines somehow have different connotation for a reader than page advertisements. There is a feeling that a 10-second ID somehow has a different connotation and delivers a dif- ferent kind of message than a 20, 30 or 60-second announcement. There is some sort of feeling that the alternate- week sponsor may not get the same im- pact against the audience of his televi- sion program as the major week spon- sor . . . "These hypotheses can be answered when it become possible to evaluate communications performance of adver- tisements within their media contexts." The Plan • On his topic, "Better Me- dia Planning," Mr. Gerhold asked ad- men to use more informed judgment and abandon a "passion for the fragmented fact" and "concentrated attention to cost per thousand something or other." "We have created our own tower of Babel," he told the researchers. "The production of media statistics has be- come a major industry, carefully pro- ducing tons of components, but never a set of instructions for putting them all together." His agency, Foote, Cone & Belding, subscribers to 31 commercial services directly related to media evalua- tion and gets hundreds of individual studies by media themselves, he said, illustrating his contention that advertis- ing needs to find a way to use the in- formation it has. Mr. Gerhold listed six steps for eval- uating an ad: • Media distribution (number of copies or number of sets carrying the advertising), • Media audience (number of people exposed to the medium), • Advertising exposure (specific number for ad), • Advertising perception (people aware of the ad), • Advertising communication (peo- ple experiencing some gain in knowl- edge or attitude) and • Consumer response (number of people buying the product). Mr. Gerhold acknowledged that data BROADCASTING, October 5, 1959 STATION Shrinking beads is not my business! I am a television time-buyer! These are the heads of television time-buyers that "rolled" because they didn't think it mattered which TV station they chose in the rich Shreveport market. 1 still have my head, because in each market I look for a station that promotes consistently . . . programs imaginatively . . , delivers a clean, clear picture and comes out ON TOP in every TV audience survey made. In Shreveport my choice for five years has been KS LA-TV . ..the choice of the vieioers! Do I think every television time-buyer should choose KSLA-TV? I think everyone should decide for himself by letting a Harrington, Righter 6- Parsons man give him the COMPLETE KSLA-TV STORY! shreveport, la. you'll find TARLOW TOWER from New England to New Orleans % a TARLOW TOWER stands for AUDIENCE PROGRAMMING TALENT RESULTS "Associated with WLOB and The Maine Lobster Network, Portland, Me.; WHIL, Boston-Medford, Mass.; WARE, Ware, Mass.; WWOK, Charlotte, N.C.; WJBW, New Orleans, La. TARLOW ASSOCIATES SHERWOOD J. TARLOW, PRESIDENT WHIL — National Rep.: Grant Webb Co. WWOK, WJBW— WLOB National Rep.: Richard O'Connell Co. WARE — National Rep.: Breen and Ward Co. 40 (BROADCAST ADVERTISING) available will not take a planner through all six levels in plotting any campaign, but that the series of steps "attempts to establish an orderly system where measurements or evaluative esti- mates at the level immediately preced- ing. Thus, for any specific vehicle, an increase at one level should produce an increase at all subsequent levels." Still, "to get from what we now know to what we need to decide, we will have to rely mostly on intelligent judgment. Judg- ment, and perhaps the courage that we need in order to use it. For judgment is the glue that will hold all of these mis- matched components together, the nuts and bolts, the nails, the baling wire that makes the difference between a collec- tion of media statistics and a media plan." Five-to-one Return • Using a hypo- thetical budget of $100,000 for a wom- an's interest product, Mr. Gerhold showed how to apply the six criteria to different media, "carefully stacked so that at the sixth level, to show $500,- 000 in new sales and constructed to show differences between media at vari- our levels." In tv, Mr. Gerhold elected to buy three one-minute network program commercials to reach about 15 million sets a total of 31 million times, cover- ing a great many prospects as well as non-prospects. In radio he proposed buying 10 one-minute announcements a week for four weeks in the top 50 markets to deliver the advertising 80 million times over about 8 million sets. His radio audience analysis: "Media audiences and advertising exposure, for any kind of spot program, are of course identical. The women that we reach will perceive our advertising a number of times. The effect of our advertising will be measured in depth and frequency of impression, and in quantity of re- sponse more than in terms of numbers of individual women. "We must think media evaluation through every level before we can reach a sound conclusion of compara- tive media values in terms of what we are actually trying to accomplish, sales that we would not have realized with- out the advertising," Mr. Gerhold urged. Judgment and measurement are not not in conflict, Mr. Gerhold said. "Good media thinking requires that we have all the data we can get, because sound, tangible measurements are where we begin in thinking about these problems. We also have to have enough judgment to know what these data mean. We have to have the discipline and the imagination to think those values through, carefully and systematically, until we understand what they imply in terms of probable consumer reaction at the cash register. We don't advertise to get circulation, or audience, or coverage, or frequency, or recall or recognition. We advertise to get sales. When we plan media on that premise, we will have bet- ter media planning." At lunch economist Arno Johnson, chairman of ARF, pledged the founda- tion to laying research groundwork for a $24 billion advertising business in 1970. Retiring Chairman Wallace H. Wulfeck, executive vice president of William Esty Co., was given a citation recognizing his service to the group. Cartoonist Milton Caniff, in addition to sharing comic strip trade secrets (how to draw a hero, how to draw a villainess), gave some media evaluations of his own in a supplementary release distributed before his luncheon presentation. He de- fined television as an entertainment me- dium and said commercials must be diverting to be effective. Print, on the other hand, he said, "is the last home for serious, powerful, controversial adver- tising." • Business briefly New car, new budget • No sooner did Ford Motor Co. get its Falcon econ- omy car on the road (see Falcon radio story, page 52) than it was ready with still another economy automobile, the compact Comet which will be marketed through Mercury dealers. For media, the Comet's introduction could bring in a new auto budget at a time when all other car introduction expenditures are pretty well committed. No agency was announced but the obvious choice would be Kenyon & Eckhardt, agency for Mercury-Edsel. The Comet is slated to make its appearance in showrooms early next year. In size it's bigger than the Falcon but smaller than the Ford. Sterling for Saber • Sterling Drug Inc., N.Y., will sponsor Saber of Lon- don detective series which begins its third season on NBC-TV on Oct. 11 (Sun., 6:30-7 p.m.). Agency: Dancer- Fitzgerald-Sample, N.Y. Pirates' sponsors • Atlantic Refining Co., Philadelphia, and Pittsburgh Brew- ing Co., Pittsburgh, have renewed ra- dio-tv sponsorship of the Pittsburgh Pirates' games for three years. This year the games were on a special network of 21 radio and four tv stations. It's the 24th year Atlantic has co-sponsored Pi- rates' games. Pittsburgh Brewing is co- sponsoring for the fourth year. Blockhawkers • Miles Labs Inc., Elk- hart, Ind., via Wade Adv. Inc., N.Y., and R. J. Reynolds Tobacco Co., Win- ston-Salem, N.C., through William Esty Co., N.Y., will co-sponsor Man From Blackhawk, starting Oct. 9 on ABC-TV (Fri., 8:30-9 p.m. EDT). New series produced by Herb Meadow for Stuart- Oliver Productions stars Robert Rock- well as Sam Logan, special agent for BROADCASTING, October 5, 1959 An inner courtyard of the new WAVE building, with part of the parking area behind. Leadership in LOUISVILLE has a new address! WAVE Radio and Television have now moved into a new broadcasting facility which embodies every known "tool1' for better management, better broadcasting, better service to advertisers. It goes without saying that the new building is beautiful. Our principal objec- tive, however, was efficiency for our own staff and for the advertisers who use the facility. This we have achieved. Visit us and see for yourself! RADIO AND TELEVISION 725 South Floyd Street LOUISVILLE 3 • NBC NBC Spot Sales, Exclusive National Representatives The new WAVE Radio and Television Center is one of the most complete and efficient "broadcasting plants" in the Nation. ABOVE: The larger of our two new TV studios — 65' x 45', and 23' high (large enough for a tennis court). BELOW: The conference room, where daily meetings are held to plan and co-ordinate every activity involving programming and service to the people of our area and the advertisers on our stations. fictitious Blackhawk Insurance Co. of Chicago in latter half of 1800's. Lucky hits • American Tobacco Co., N.Y., for Lucky Strike cigarettes, roll- ing out tv spot drive to continue through December. Buys in major markets will be completed by mid-October. Night- time ID's are planned. Agency: BBDO, N.Y. Airborne ♦ National Biscuit Co., N.Y., to sponsor Sky King, adventure series starring Kirby Grant in title role as con- temporary cowboy, starting Oct. 3 on CBS-TV (Sat., 12 noon-12:30 p.m. EDT). Agency: McCann-Erickson Inc., N.Y. Water show • Johnson Motors Div. of Outboard Marine Co., Waukegan, 111., tied in its Sea Horse outboard motor product with sponsorship of yesterday's (Oct. 4) NBC-TV special, "The Great- est Show on Water." Half-hour program preceding network's World Series cov- erage featured top U.S. water-skiers at Cypress Gardens, Fla. Bud Collyer was host. Agency: J. Walter Thompson Co., N.Y. • Also in advertising Opens office • Kenneth Klein, for- merly director of advertising and pro- motion for Metropolitan Broadcasting Corp., N.Y., announces opening of his New York firm, Ken Klein, located at 145 E. 57 St., starting today (Oct. 5). Telephone: Plaza 5-7811. The firm will specialize in the creation and produc- tion of advertising sales promotion ma- terial. Compton move • Compton Adv. Inc. has moved its Chicago office from 141 W. Jackson Blvd., to 200 S. Michigan Ave. Telephone: Harrison 7-9822. Sweeping Dodge • Dodge dealers of Baltimore depleted their stock of 1959 automobiles by Vz in the first 10 days of a concerted "Clean Sweep" campaign of which broadcasting was allocated 60% of the advertising budget. The city's three tv outlets showed the deal- ers' animated commercials, local cut- ins were used in the Lawrence Welk show and, on WBAL-TV, a nightly sports show promoted the Clean Sweep promotion. The dealers are sponsoring WBAL-TV's coverage of the Baltimore Colts football games. On radio, the Dodge dealers bought saturation spot schedules on most of Baltimore's sta- tions as well as continuing their "Go Get a Dodge" advertising theme started earlier this year. Agency for Dodge dealers: Brahms- Gerber Adv. Inc., Baltimore. Forney expands • John W. Forney Inc., Minneapolis advertising agency, BROADCASTING, October 5, 1959 has purchased the branch office of Bruce B. Brewer & Co. that city. The purchase of the Kansas City concern's branch will nearly double the size of billings which are estimated to be in the $4 million category. According to John W. Forney, president, the pur- chase will bring total agency strength to 44 persons. The Brewer office opened in 1948 as a branch of the Kan- sas City operation. Loy M. Booton, formerly managing partner with Brew- er, was named vice-president of John W. Forney Inc. William Bryngelson, formerly a Brewer partner, also remains as copy director. Sharp move • Jack T. Sharp Adv. Inc., has moved from 2036 E. 22nd St., Cleveland, Ohio, to 3101 Euclid Ave.,' Cleveland 15. Telephone: Utah 1-800(X Rochester merger • Hutchins Adv. Co. and Hanford & Green Inc. of Rochester, N.Y., have consolidated. The latter, be- coming a division of Hutchins, con- tinues to operate at 1 1 James St. Hutch- ins, at 42 East Ave., has a Toronto branch. Hanford & Green bill about $900,000 a year. The combined billings reportedly now will total $4 million an- nually. Agency appointments • Phoenix of Hartford Insurance Com- panies, Hartford, appoints Kenyon & Eckhardt as its agency in the "first step in the creation of a long-range adver- tising and marketing plan." K&E's Bos- ton office will handle the account. • Scott Mitchell House Inc. (mail order merchandise for home owners, hobbyists and industry), N.Y., appoints Wunder- man, Ricotta & Kline Inc., N.Y., the ac- count, a radio advertiser, formerly was with William Von Zehle & Co., N.Y. • Flexees Inc. (swim suits and founda- tion garments), N.Y., said to be plan- ning an advertising budget of more than $600,000 next year appoints Doner & Peck, N.Y., as its agency. Former agen- cy: Borough Adv., Brooklyn. • Guild Wine Co., Lodi, Calif., ap- points Compton Adv., San Francisco, as agency, replacing Dancer-Fitzgerald- Sample, San Francisco, which had held the account since 1950. Account has been active largely in the printed media, but size of budget and media plans have not been determined. • American Heritage magazine to Joe Gans & Co., N.Y., for national radio-tv advertising. The magazine's first broad- cast campaign was launched last week in 25 markets using good-music sta- tions, both am and fm. Duration of the schedules will depend on response to the subscription appeal. LONG ISLAND IS A MAJOR MARKET! THE GREATER LONG ISLAND MARKET (Nassau-Suffolk) -LOCKS UP- more HARDWARE & BUILDING SALES THAN IS NAILED DOWN IN SAN FRANCISCO, ST. PAUL, SAN ANTONIO, AND ST. LOUIS PUT TOGETHER! LUMBER -BLDG.-HDWARE. STORE SALES $205,607,000 (Sales Mgt.) WHLI Dominates the Major Long Island Market Delivers MORE Audience than any other Network or Independent Station! (Pulse) > 1 0,000 WATTS WHLI HEMPSTEAD IONC IUANO. N. T. AM 1100 f M 98 3 Represented by Gill-Perna (BROADCAST ADVERTISING) 43 NBC and CBS LANCASTER, PA First and foremost with advertisers, with viewers — in America's 10th TV Market. The WGAL-TV audience is greater in this rich coverage area than the combined audience of all other stations— ARB and Nielsen. WGAL-TV CkoKtud G m uWe Charles? We Do At KAOK* Grou| :yok WBO KAC 'XO K-V The /G< OK ¥> AC this $61,000,000 rket potential. Cash in on Negro ma We Can Show You How- or Call our Rep. n u A 3 \ \ wrt YC Ml| IOI • w. The K-W WXC Srou DK-V fOK- Write CAOK Bernard Howard The O New York . :wb( \OK-M K-WGI Broup' WXOK mmvf. «euK • The ok :AOK • KYOK • WLOK • WBOK • W The OK Group • WGOK • WLOK • F iUeOK W0** NEW ORLEANS."- 505 BARONNE ST. ahead of their respective markets as well as the radio industry and the over- all advertising outlay. "Tv's growth has been industrywide — by all markets and all stations ex- cept uhf in intermixed markets — whereas radio's growth has been se- lective by individual markets and sta- tions. "Because of the growth of all media advertising, any given advertising me- dium should have experienced a 115% expansion in dollar revenues to hold its own percentage share of the en- larged advertising expenditure." Here is how advertising shifted in the decade (share of nation's total advertising): Radio Tv Newspapers Magazines Direct Mail Business Papers Outdoor Miscellaneous 1949 11.0% 1.0% 36.8% 9.5% 14.5% 4.8% 2.5% 19.8% 1958 6.0% 13.2% 31.0% 7.4% 15.4% 5.2% 1.9% 19.9% "During the 1949-58 period, tv's ex- pansion as a percentage of total nation- al advertising has been approximately equal to the combined loss of radio, newspapers and magazines, which had a combined drop of 13.1% in their aggregate percentage share of advertis- ing expenditures in the decade. "If newspapers, radio and magazines had maintained their 1948 percentage share of all media advertising, these three media would have received the following 1958 revenues as against their actual results: "It is significant that the difference between 'what would have been' under a 1948 status quo and what actually was the 1958 advertising revenue of the radio, newspaper and magazine indus- tries amounted to $1,315,000,000, prac- tically the 1958 tv revenue. "It may be contended that tv itself has been responsible for a substantial expansion in advertising outlays. Wheth- er total advertising would have risen to $10.3 billion in 1958 if there had been no tv cannot be proved. The fact remains that in 1958 total advertising equaled 2.3% of GNP and was 2.2%- 2.3% of GNP in the pre-World War II period of 1935-39." In analyzing local advertising Mr. Doherty said radio and newspapers "are generally conceded to be the dominant- ly effective local advertising media." He added, "This fact is fully correct when viewed in total local advertising dollars spent. In 1958 newspapers absorbed 60.45% of all local advertising outlays. Radio, second largest local medium, re- ceived 9.42% of local advertising. "Examining trends over the last dec- ade, newspapers and radio are found to have lost relative ground in the local field. In 1948 newspapers were favored with 64% of the $2,087,000,000 spent by the nation's local business firms. In 1958 newspapers acquired nearly $1 billion more local advertising dollars, but this 1958 local revenue of $2,375,- Media Radio Newspapers Magazines 1958 Advertising If On Same Basis as 1948 $1,080,776,000 $3,670,560,000 $1,070,580,000 Actual 1958 Advertising Revenue $ 616,000,000 $3,120,000,000 $ 770,000,000 Difference $464,776,000 $550,560,000 $300,580,000 TV PREVIEW Dutch Master & friend • Comic Ernie Kovacs listens in rapt atten- tion to a string quartet . . . faces a firing squad . . . visits a Napoleon wax museum . . . looks on breath- lessly as Mona Lisa comes to life. And his "co-star" in these interludes is a Dutch Master Cigar. Mr. Kovacs is a "silent" salesman in taped commercials on a panel show, Take a Good Look, starring the zany comedian, on ABC-TV, be- ginning Oct. 22. An inveterate cigar-smoker him- self, Mr. Kovacs suggested to the ad- vertising agency, Erwin Wasey, Ruthrauff & Ryan, New York, that he star in the middle commercial. Known as "super-imaginative," Mr. Kovacs recommended that the com- mercial rely upon off-the-beaten- track locales and situations and also exploit his skill as a pantomimist. Mr. Kovacs, cigar in hand and ear cocked (above), listens to a string quartet, evinces various reactions and moods, and finally realizes he is the only person in the audience who is smoking. Registering dismay and embarrassment, he finally looks up to the string quartet and notices that each member is smoking a cigar. There are no spoken words but a written tag-line at the end proclaims: "Step up to finer smoking pleasure with Dutch Masters." 48 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1959 71 e Confidi ence factor in radio New Pulse studies show McClatchy stations KM J and KFBK lead in acceptance New Pulse qualitative studies in Sacramento and Fresno, California show the McClatchy stations, KFBK and KMJ, substantially ahead in public con- fidence and acceptance. Briefly, respondents were asked which radio station: 1. gave most complete and accurate news 2. gave the greatest feeling of confidence in advertised products 3. gave the best programming variety In each case, KFBK and KMJ ran substantially ahead of competition. In fact, in every instance, they topped the next two stations combined in listener favor. Get what you want in your radio buy — listener confidence, ratings, coverage and economy — from KFBK and KMJ. Any Raymer man can give you details. McClatchy Broadcasting Company SACRAMENTO, CALIFORNIA PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE BROADCASTING, October 5, 1959 49 Thanks from the champs all over the world! Over 50,000 boys join Chevrolet in saying "Thanks a million" to Soap Box Derby sponsors around the world. We know that without your efforts the Derby could never have reached such heights of popularity and success. So we'd like to cordially invite you to work with us again next year on "the greatest amateur racing event in the world." . . . Chevrolet Division of General Motors, Detroit 2, Michigan. Jimmy Dean, popular TV singer, wins the Oil Can trophy. W. G. Power, Chevrolet advertis- ing manager, makes the presentation as Art Carney and Wendell Corey look on. Mr. K. E. Staley, Chevrolet general sales man- ager, presents the $5,000 College Scholarship award to the 22nd All-American winner, Barney Townsend, at the Banquet of Cham- pions, attended by over 1,700 guests. The highlight of Derby weekend is reached when final heat winner, Barney Townsend, Anderson, Indiana, crosses the finish line to become the 22nd All-American Champion. Derby Champions from Venezuela, the Philippine Islands and West Germany display their racers at Derby Downs, site of the "Greatest Amateur Racing Event in the World." Mr. E. N. Cole, vice president of General Motors and general manager of Chevrolet, presents the winner's trophy to Barney ,; Townsend of Anderson, Indiana, while Vice President Richard M. Nixon and the Townsend family congratulate the champ. 170 boys representing these 170 newspapers, radio & TV stations, civic and fraternal groups raced in the 1959 Ail-American Aberdeen (Wash.) Active Club Akron (Ohio) Beacon Journal Albuquerque (N.M.) Tribune Alton (111.) Jr. Chamber of Commerce Amarillo (Texas) Jr. Chamber of Commerce Ambridge (Pa.) B.P.O.E. 983 and The Daily Citizen Amsterdam (N.Y.) Elks Club and Rotary Club Anchorage (Alaska) Daily News Anderson (Ind.) Herald Anniston (Alabama) Jr. Chamber of Com., Park Board and WHMA Radio Asheville (N.C.) Jr. Chamber of Commerce Ashland (Ohio) Jr. Chamber of Commerce Ashtabula (Ohio) Jr. Chamber of Commerce Austin (Texas) American- Statesman Babylon (N.Y.) Leader Bangor (Maine) Daily News Basking Ridge (N.J.) The Bernardsville News Beloit (Wis.) Daily News Big Spring (Texas) Herald Birmingham (Alabama) News Bluefield (W. Va.) Civitan Club and Jr. Chamber of Commerce Bowling Green (Ky.) Jr. Chamber of Commerce Bradford (Pa.) Journal Butler (Pa.) Eagle and Optimist Club Canton (Ohio) Jr. Chamber of Commerce Charleston (W. Va.) Optimist Club and Gazette Charlotte (N.C.) WSOC Broadcast. Co. and Jr. Chamber of Commerce Cheyenne (Wyo.) Jr. Chamber of Commerce Chico (Cal l Golden Empire Broadcast. Co. Cicero (III.) Life Newspaper Clarksburg (W. Va.) Jr. Chamber of Commerce Cleveland (Ohio) News Columbia (Mo.) Missourian and Optimist Clubs Conshohocken (Pa.) American Legion, Jos. Wagner Post 772 Coshocton (Ohio) Jr. Chamber of Commerce Crawfordsville (Ind.) Jr. Chamber of Com. Dallas (Texas) Optimist Clubs Davenport (Iowa) Newspapers, Inc. Dayton (Ohio) Jr. Chamber of Commerce Daytona Beach (Fla.) Kiwanis Club of Halifax Area Detroit (Mich.) News Dover (N. H.) Lions Club, Inc. Duluth (Minn.) Herald & News Tribune Elgin (III.) Exchange Club Elkhart (Ind.) Jr. Chamber of Commerce Ellwood City (Pa.) Ledger Elmhurst (III.) DuPage Jaycees Inter-Club Committee Endicott (N. Y.) Daily Bulletin and WENE Eugene (Ore.) KORE and Lane Broadcast. Co. Evansville (Ind.) Jr. Chamber of Commerce Fayetteville (N.C.) Observer and Jr. Chamber of Commerce Flint (Mich.) Journal Ft. Dodge (Iowa) Jr. Chamber of Commerce Ft. Lauderdale (Fla.) Optimist Clubs of Broward County Ft. Worth (Texas) Star-Telegram Fredericksburg (Va.) Free Lance-Star Fulton (N. Y.) B.P.O.E. Lodge No. 830 Gary (Ind.) Post-Tribune Grand Junction (Colo.) The Daily Sentinel Greensboro (N. C.) Jr. Chamber of Commerce Hamilton (Ohio) Jr. Chamber of Commerce Hancock (Mich.) Fraternal Order of Eagles, Hancock Aerie No. 382 Hartford (Conn.) Times Hudson (N. Y.) Jr. Chamber of Commerce Huntington (W. Va.) Jr. Chamber of Commerce Indiana (Pa.) Evening Gazetteand Jr. Chamber of Commerce Indianapolis (Ind.) Star Jacksonville (Fla.) Jr. Chamber of Commerce Jacksonville (III.) Journal Courier Co. Johnstown (Pa.) Jr. Chamber of Commerce Kalamazoo (Mich.) WKZO-AM-TV and Optimist Club Kansas City (Mo.) Ararat Temple Knoxville (Tenn.) Jr. Chamber of Commerce Kokomo (Ind.) Foremen's Club and Tribune Lancaster (Ohio) Eagle-Gazette Co. Las Vegas (Nev.) Police Athletic League Lawrenceburg (Ind.) Dearborn County Newspapers Levittown (N. Y.) Tribune Levittown (Pa.) Bristol Courier and Levittown Times Long Beach (Cal.) Press Telegram and KWIZ Los Angeles (Cal.) Examiner and Times Lubbock (Texas) Avalanche- Journal Lynchburg (Va.) Jr. Chamber of Commerce Magnolia (Ark.) Jr. Chamber of Commerce Mankato (Minn.) Jr. Chamber of Commerce Mansfield (Ohio) News-Journal McKeesport (Pa.) Daily News Publishing Co. Memphis (Tenn.) Jr. Chamber of Commerce Michigan City (Ind.) Jr. Chamber of Commerce Middletown (Ohio) Optimist Club, Inc. Midland (Texas) Jr. Chamber of Commerce Minneapolis (Minn.) Jr. Chamber of Commerce Mission City (B. C.) Fraser Valley Record Ltd. and Vancouver Daily Province Moses Lake (Wash.) KBAS-TV, Cascade Broadcast. Co. Mt. Vernon (N. Y.) Fire Department Muncie (Ind.) Star Natchez (Miss.) Times and Y's Men New Albany (Ind.) Tribune New Orleans (La.) Recreation Dept. and States-Item New Philadelphia (Ohio) Jr. Chamber of Commerce Newport News (Va.) Hampton Roads Jr. Chamber of Commerce Norfolk (Neb.) Optimist Club Norfolk (Va.) The Virginian-Pilot Omaha (Neb.) Optimist Club Orange (Va.) County Jr. Chamber of Commerce Ottumwa (Iowa) Daily Courier Owensboro (Ky.) Messenger & Inquirer Parkersburg (W. Va.) Jr. Chamber of Commerce Pasadena (Cal.) Star News and Van Nuys Valley Times Peoria (III.) W. Cen. Broadcast. Co. & WEEK Radio & TV Petersburg (Va.) The Progress- Index Phoenix (Ariz.) KOOL Radio-TV, Inc. Portland (Ore.) Greater Portland Soap Box Derby, Inc. Poughkeepsie (N. Y.) Jr. Chamber of Commerce Provo (Utah) The Daily Herald Ravenna-Kent (Ohio) The Record-Courier Richland (Wash.) American Legion Post No. 71 Richmond (Va.) Jr. Chamber of Commerce Roanoke (Va.) Times & World News Rochester (N. Y.) Times-Union Roswell (N. M.) Daily Record St. Catharines (Ontario) Standard Ltd. St. Charles (Mo.) Daniel Boone Derby Assn. (Comm. of Moose Lodge) St. Marys (Pa.) Daily Press Publishing Co. St. Paul (Minn.) Jr. Chamber of Commerce Sacramento (Cal.) The 20-30 Club, Sacramento No. 1 & KCRA Radio & TV Salem (Ore.) Capital Journal Salisbury (N. C.) Recreation Dept. San Antonio (Texas) Express Publishing Co. San Bernardino (Cal.) The Sun Company San Diego (Cal.) Union Sandusky (Ohio) Newspapers, Inc. San Francisco (Cal.) News Savannah (Ga.) Jr. Chamber of Commerce Seattle (Wash.) KING Broadcasting Co. Shamokin (Pa.) News-Dispatch Sheboygan (Wis.) Press Publishing Co. Sidney (Ohio) Printing & Publishing Co. and Jr. Chamber of Commerce Sioux City (Iowa) Jr. Chamber of Commerce Sioux Falls (S.D.) Argus-Leader South Bend (Ind.) Jr. Chamber of Commerce Springfield (Mass.) Jr. Chamber of Commerce Spring Valley (III.) Jr. Chamber of Commerce Staten Island (N. Y.) Kiwanis Club of North Shore Stockton (Cal.) American Legion, Karl Ross Post 16 Tacoma (Wash.) News Tribune Tallahassee (Fla.) Democrat Tampa (Fla.) WTVT Television Torrington (Conn.) WTOR Radio Torrington (Wyo.) Telegram Trenton (Mo.) Jr. Chamber of Commerce and KTTN Radio Tucson (Ariz.) Daily Citizen Waco (Texas) News Tribune and Times Herald Warren (Ohio) Tribune Chronicle Warren (Pa.) Jr. Chamber of Commerce Warsav; (Ind.) Kosciusko County Shrine Club Washington (D. C.) WRC-TV & WRC- National Broadcast. Co., Inc. Watertown (S. D.) Public Opinion Westbrook (Maine) Jr. Chamber of Commerce West Des Moines (Iowa) Chamber of Commerce (W. Des Moines, Des Moines & Windsor Heights) West Palm Beach (Fla.) Firemen's Benevolent Association Wichita (Kansas) Beacon Winston-Salem (N. C.) Jr. Chamber of Commerce Woodstock (III.) McHenry County Gazette Wooster (Ohio) Daily Record Yakima (Wash.) Cascade Broadcast. Co. and KIMA-TV York (Pa.) Recreation Commission Germany, Adam Opel A/G Philippines, Northern Motors & Goodrich International Rubber Co. Venezuela, G. M. de Venezuela "NATURALLY, I LISTEN TO KFWB" "For the satisfaction I get from a perfectly tuned, pre- cision machine that makes a winner, give me sportscar competition. In the realm of broadcast- ing, that same precision . . . perfectly tuned . . . comes through to me with KFWB . . . so, naturally, I listen to KFWB. It's a winner!" The KFWB audience gives you more men, more wom- en, more children . . . more everybodies . . . than any other Los Angeles station. Buy KFWB . . . first in Los Angeles. 6419 Hollywood Blvd., Hollywood 28 / HO 3-5151. ROBERT M. PURCELl, President and Gen. Manager JAMES F. SIMONS, Gen. Sales Manager Represented nationally by JOHN BLAIR & CO. 000,000 amounted to 60.45% of all the local budget. This trend downward from 64% to 60% has been persistent through the decade. "Local advertising now accounts for more than 60% of the aggregate radio industry's revenue (stations and net- works). Local advertising supplied 62% more radio dollars in 1958 than in 1948, taking the nation as a whole, though its share of all local billings fell from 11% to 9.4%. "Television has steadily moved for- ward in the local field, its 1% in 1949 rising to 5.9% in 1955 and 6.6% in 1958. The growth of tv as a local me- dium has been slow but steady. Both radio and newspapers have received an increase in total advertising dollars while a smaller share of total local billings. "Advertising is one of the nation's strongest growth industries, having more than doubled in the last decade. Continued growth in the national econ- omy will generate more advertising as a basic tool of American business. Both radio and tv have proved they are ef- fective means of selling goods and services. They will continue to improve their competitive position, with tv en- joying the greatest expansion of any medium." BAR expands daytime tv monitor services In further expansion, Broadcast Ad- vertisers Reports Inc., New York, an- nounced last week that it will begin to monitor 50 markets during the daytime, starting this month (Closed Circuit, Sept. 28). A BAR official noted that this move, described as the "second large-scale ex- pansion in as many years, will give BAR subscribers their first factual data on daytime spot tv activity in medium- sized markets." The top 25 markets al- ready are on a full-time monitoring ba- sis. New sign-on to sign-off coverage will be available for 146 stations in the me- dium-size markets, which BAR now monitors during nighttime hours only. The plan calls for inauguration of sign- on to sign-off service in 12 or 13 mar- kets each calendar quarter until all 50 markets are converted to a full-time basis. When implemented, BAR full coverage will be offered in 75 markets. Experiencing 'Experience Run, U.S.A.' • Behind the wheel of the new Ford Falcon, driver John Mantz reports on performance at a check-point along "Experience Run, U.S.A." The Falcon campaign, placed through J. Walter Thompson, is in its third week of heavy radio spot-time devoted to road-test reports throughout the country on the car's performance. Spot placements consist of regular Ford schedules on major market stations and 20-24 spots on NBC's Monitor on weekends. 52 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1959 the. HOTTEST radio station in St. Louis HOOPER UP 140% NIELSEN UP 90% PULSE UP 60% IN SIX MONTHS the HOTTEST radio buy in St. Louis GENERAL MANAGER: William L. Jones, Jr. National Rep: MAY- JUNE '59 HEADLEY REED ^July-August '59 Nielsen and Pulse Show Another 15% Increase . . . , ' ^oarf^S- ojwjaiSi^^ THE MEDIA IAL 41 1 AND GET LOU HAUSMAN An introduction to the Television Information Office chief A couple of weeks ago, on one of the less noisy fringes of the banquet-night cocktail party at the CBS Radio affili- ates' convention, a reporter approached Lou Hausman and offered congratula- tions. "For what?" Mr. Hausman wanted to know. By that time everybody was taking it for granted that Mr. Housman short- ly would be chosen head of the new Television Information Office — every- body, that is, except possibly Mr. Haus- man (and perhaps a few candidates who still clung to the hope that they might be the ones the lightning would strike). The reporter made bold to say so. Mr. Hausman had only one com- ment: "I am not auditioning for the job, and it has not been offered to me." Well, then, he was asked, what did he think of the TIO program laid down a few weeks earlier by TIO's founding committee — the program the new di- rector would be guided by? The ques- tion was not entirely a fishing expedi- tion; it had been widely reported that TIO committeemen had invited him in and discussed the program with him. "I have not read it," Mr. Hausman replied. It cannot be said that Mr. Hausman handled the truth loosely in fielding re- porters' questions even though he was named TIO director only 24 hours after they were asked. No one denies that he never solicited the TIO job. Unques- tionably it had not been formally offer- ed to him at the time he spoke. And in his answer about his familiarity with the TIO program, what seemed a slight em- phasis on the word "read" may have saved him later embarrassment. A Light Tip • There is no question, among those who have had dealings with him in his 19 years with CBS, that Lou Hausman ordinarily is not what might be called "out-going" with news- men. Paradoxically, perhaps, there are a great many who feel that in his new job this is no small asset. They reason that TIO's success will depend to a great extent on the number of times its named does not appear in public. When you set out to conduct a PR campaign, according to this line of thought, you do not keep reminding people that you are doing so. Mr. Hausman undoubtedly sub- scribes to this view. But he also feels — as does the TIO committee which unanimously chose him — that TIO's job is much more than a mere publicity 54 undertaking. It is an educational job that works both ways, both to and from the public: in the committee's words, to create "an enduring two-way infor- mational bridge between the industry and those from whom it seeks more un- derstanding." That last means the pub- lic. It is not a selling job in the sense of getting advertisers to buy television time. Mr. Hausman reportedly told the TIO committeemen that, while he is not with- out experience in making presentations, they should look elsewhere if they want- ed a salesman; that his conception of TIO's job, and the best way to get it done, centered around the collection and dissemination of the fullest pos- sible information about television, what it offers to viewers and what it is trying to accomplish. The 52-year-old Mr. Hausman is still on the job as vice president of CBS Ra- dio. He has been TIO director-designate for only 10 days, (Broadcasting, Sept. 28). Consequently, while he knows gen- erally the directions in which he intends to move, he hasn't had time to polish the details. Chances are he will still be pol- ishing when he moves into the new post on Oct. 12 and for a while thereafter; for his mind, though quick, is also meticulous. Four or Five, Tops • TIO starts off with a minimum budget of close to $400,000 and is expected to get this up to at least $700,000 long before Mr. Hausman's three-year contract comes up for renewal. But at the outset he ex- pects to operate the office with a nuc- leus staff of no more than four or five executives, plus secretarial assistants. He is apt to depend heavily on inde- pendent experts for special projects. His record demonstrates that profes- sionally he travels first class: he would rather pay $5,000 a year retainers to each of three experts, just to have them on call, then to pay the same or less for a fulltime man who might do the work of all three but not as well. As one basic project he wants to get Louis Hausman On Oct. 12 he becomes custodian of television's image BROADCASTING, October 5, 1959 Sure as shootin', things have happened in Charlotte. Here you see one more phase of the formula that is changing audience patterns in America's 25th largest television homes market. The best of NBC, ABC- plus MGM, Warner, Paramount, others! WSOC-TV program strength is unmatched in the Carolinas. Make a better buy. Buy WS0C"TV one of great area stations of the nation. CHARLOTTE 9-NBC and ABC. Represented by H-R WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton BROADCASTING, October 5, 1959 55 YOU KCAN'T KCOVER TEXAS without KCEN-TV BIG SPREAD! our 85 mi. "B" coverage- big even for Texas— gives you 20 more coverage miles in Central Texas than our nearest rival! jrjg 1 CHANNEL KCEN-TV TEMPLE - WACO BLAIR TELEVISION ASSOCIATES National Representatives an information center started — a sort of library "where people can go to find out what the industry has said about itself, what it has done, what it is doing and what it is trying to do." This is in line with the committee's concept, as are also his ideas for special research projects, relations with thought- leader segments of the television au- dience, and the creation of materials for use by stations in promoting better community relations on the local level. The committee's description of TIO ob- jectives was published in full in Broadcasting Sept. 7. Titles not Everything • As for the man who will run these projects, insid- ers see in Mr. Hausman's background many qualifications that are not discern- ible in any of the many titles he has held. Not one to let a title inhibit his scope of operations, he has been a sort of brain-truster and troubleshooter in areas ranging from public relations to manufacturing. It's a characteristic that CBS apparently found useful. Most recently, although his assign- ment is in radio, associates disclose that he has been doubling in a special assign- ment on the team developing CBS' own television PR campaign — the one that President Frank Stanton held up to tv affiliates at their convention last spring, and which will proceed concurrently with the industry-wide effort. "He is one whale of a good man and he's done a great job for us," said a top CBS corporate executive who has worked closely with Mr. Hausman. There is widespread support for the view that Mr. Hausman can get things done. Clair R. McCollough of the Steinman stations, chairman of the TIO committee, put it this way: "He's creative, yet he's got his feet on the ground. He has the support of im- portant industry people. He's no flag- waver — but he'll get the job done." Look Boss, No Desk • It is no mere idiosyncrasy that Mr. Hausman's of- fice contains no desk. He works at a circular marble-top table four and a half feet in diameter (which he intends to take with him to TIO's now-bare quarters in New York's fashionable new 666 Fifth Ave. Building, sometimes known as "the three six's"). He figures that talking with visitors across a desk makes communication more difficult; and having to leave important work staring at him from a table-top will get it done faster than if there is a desk drawer handy to hide it in. "A table is just a nicer and more efficient way to work," he explains. Since he joined CBS in 1940 as a report and presentation writer he has served in both corporate and divisional positions of influence. He was advertis- ing and sales promotion vp for CBS be- fore radio and television were divorced in 1951, when he became administrative vp of CBS Radio. Two years later he moved to CBS-Columbia, the manufac- turing arm, as vp and second in com- mand. In 1955 he was back in the cor- porate echelons, and since 1957 has been back with CBS Radio. In the meantime, however, he has Deserting downtown • WGN-AM-TV Chicago, is planning to move from downtown Chicago, the first such move of any major Chicago radio-tv sta- tions. A new two-story building on the city's northwest side will house three tv and two radio studios, plus the usual office facilities, scenery workshops, cafeteria and other facilities. Parking space will be available for 300 cars. Cost of the building and land — about $2.25 million. The building will cover 95,000 square feet. The Chicago Tribune-owned stations presently occupy 66,000 square feet on six floors of the WGN Building, next door to Tribune Tower on North Michigan Ave. 56 (THE MEDIA) BROADCASTING, October 5, 1959 MORE DIFFERENT HOMES In the WASHINGTON MARKET than any other ADIO 25 T^\lTT I €^ N ■ ■ ■ IN AN AVERAGE DAY 9 AM TO 12 NOON 12 NOON TO 3 PM 3 TO 6 PM 23,800 25,700 22,800 DIFFERENT DIFFERENT DIFFERENT HOMES HOMES HOMES NSI, May-June 1959, Seattle *IN AN AVERAGE WEEK (MON.-FRI.) 9 AM TO 12 NOON 12 NOON TO 3 PM 3 TO 6 PM 56.300 61,600 62,700 DIFFERENT DIFFERENT DIFFERENT HOMES HOMES HOMES *IN AN AVERAGE MONTH (20 MON.-FRI. DAYS) 9 AM TO 12 NOON 12 NOON TO 3 PM 3 TO 6 PM 130,000 139,300 156,500 DIFFERENT DIFFERENT DIFFERENT HOMES HOMES HOMES IN THE PACIFIC NORTHWEST NATIONALLY REPRESENTED BY BROADCASTING, October 5, 1959 @JETERS , (G)rIFFIN , @0 OD WARD , WC. 57 Even if the world did beat a path to your door, your 'for sale' broadcast property would soon lose value by exposure. Your broker provides a vital service by selective presentations to qualified potential buyers. Ulackbtwn & Campmuj incorporated RADIO-TV-NEWSPAPER BROKERS WASHINGTON, D.C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building STerling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 SOUTHERN Clifford B. Marshall Stanley Whitaker Healey Building Atlanta, Georgia JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestiew 4-2770 operated in varied problem areas. In addition to the CBS PR assignment, one of his most notable contributions was in pulling together CBS Inc.'s monu- mental three-day presentation to Wash- ington officials on pay television and the Barrow Report. He is credited with spearheading CBS's running fight against pay tv. Wartime Juggling • This talent for doing several things at once was dem- onstrated during World War II. While keeping his CBS job running, he also served as a consultant to the Office of Facts & Figures and its successor Of- fice of War Information (where he was credited with originating the term "fact sheets"). For a year during this period he had a third job, working Sundays as a consultant to the War Dept. This takes energy, as he readily ac- knowledges without taking any special credit for it. "It's like being bald — either you are or you aren't [he is]. So you either have energy or you don't. It hap- pens that I do." What energies are left over from his work are spent on a number of hobbies. He plunges deeply into each, and al- though in time he may give one up in favor of something else, he comes out with a broad knowledge of his subject. Dog breeding, sailing, riding and jump- ing horses (until he broke a wrist twice) have caught his fancy at one time or another. He is interested in modern art and painting and has what he calls a modest collection in the Manhattan brownstone where he and his wife re- side. Reading is another pastime and travel another; he has been to Europe twice in the past year. But probably his most enduring hob- by is what he calls "satisfying my curios- ity about why people do what they do." It's one that would seem to offer great opportunity for pursuit as he spreads the gospel of television among the people whose dialing habits can change the course of the medium. Kansas etv censor Movies for tv stations operated by Kansas colleges fall under jurisdiction of the Kansas Motion Picture Censor- ship Act, the state attorney general has ruled, as reported by the American Civil Liberties Union. The ruling was requested by the Motion Picture Assn. of America. Counsel for the association noted that the opinion did not take into consideration a federal court ruling that Pennsylvania censors cannot pass upon films telecast there because FCC regula- tion exclude state regulation. At the present time, the only etv grant in Kansas is ch. 8 KSAC-TV (Kansas State College) Manhattan, but it is still under construction with no target date an- nounced. Changing hands ANNOUNCED • The following sale of station interests was announced last week, subject to FCC approval: • WHKK Akron, Ohio: Sold by Philip R. Herbert to Susquehanna Broadcast- ing Co. (WSBA York, Pa.) for $600,- 000. WSBA is owned by Louis J. Ap- pell. WHKK is on 640 kc with 1 kw, limited to KFI Los Angeles, at night. It is affiliated with MBS. APPROVED • The following transfers of station interests were approved by the FCC last week (for other Commis- sion activities see For The Record, page 109). • WRLP New Albany, Ind.: Control transferred from Roy L. Hickox and as- sociates to J. William Frentz and Mor- ris and Orville Brown for $156,400. WRLP is 1 kw day timer on 1570 kc. • WONN Lakeland, Fla.: Sold by Theo- dore P. Noyes Jr. and associates to WONN Inc. for $125,000. WONN Inc. is headed by Duane F. McConnell who is also its principal stockholder. Mr. McConnell has an interest in WBIL Leesburg, Fla. WONN is an ABC af- filiate on 1230 kc with 250 w. • KSPR Casper, Wyo.: Sold by Donald Lewis Hathaway to Rocky Mountain Tele Stations for $149,982. Rocky Mountain is principally owned by Burt L. Harris and owns KTWO-TV Casper and KTWX-TV Sheridan, both Wyo- ming. Mr. Hathaway, who also operated KSPR-TV, surrendered his tv license and sold his equipment to the local com- munity tv system. KSPR is on 1470 kc with 5 kw day, 1 kw night and is affili- ated with CBS. Paar suit filed A $750,000 suit for damages was filed last week in New York Supreme Court against NBC-TV's Jack Paar Show. Edward Hilgemeier Jr., the stand-by contestant on CBS-TV's Dotto show whose charges of fraud set off last year's investigations of tv quiz shows, last week charged that his reputation has been damaged on the Jack Paar presentation of Sept. 8, 1958. His suit was brought against four parties: Mr. Paar; William Anderson, producer of the Paar show; Billy Pearson, a quiz con- testant who won a reported $174,000 in quiz shows, and NBC. Mr. Hilge- meier said in his suit filed Monday (Sept. 28) that defamatory remarks against him were exchanged in a con- versation between Mr. Paar and his guest on the night in question, Mr. Pearson. 58 (THE MEDIA) BROADCASTING, October 5, 1959 THE MISER WITH THE MIDAS TOUCH... There never was a miser like Scrooge ... or a year- after-year money maker like U. A. A. 's "A CHRISTMAS CAROL"! Once again Alastair Sim's classic portrayal of Scrooge in Dickens' im- mortal "A CHRISTMAS CAROL" will be the overwhelming favorite of the holiday season . . . Once again station after station will be program- ming U.A.A.'s traditional favorites: "A CHRISTMAS CAROL", Charles Dickens' beloved Christmas classic, called by many the holiday picture of all time! "STAR IN THE NIGHT" honored with the Acad- emy Award for best short subject. A modern day version of the age-old tale of the Three Wise Men. "SILENT NIGHT", produced by Douglas Fair-; banks, Jr., delighting audiences for five years. A true classic telling how the beautiful song was born. "THE EMPEROR'S NIGHTINGALE", a puppet picture without peer, narrated by child-charmer Boris Karloff. Join the other stations, already picking up addi- tional sponsors! Don't delay— now is the time to order these traditional Yuletide favorites before the prints are in short supply. u.a.a UNITED ARTISTS ASSOCIATED, inc. NEW Y0RK.247 Park Ave.,MUrray Hill 7-7800| CHICAGO, 75 E. Wacker Dr.,DEarborn 2-2030| DALLAS, 1511 Bryan St., Riverside 7-85531 LOS ANGELES, 400 S. Beverly Dr.,CRestview 6-5886 Write, wire or phone TV: KEY TO CAMPAIGN WINNER Unknown defeats Tampa mayor via exposure A political unknown, who threw most of his money and efforts into television after deciding it would be impossible to meet the thousands of voters personally, has been elected mayor of Tampa, Fla. Julian Lane, a successful business- man but a newcomer to political life, and his agency, Hilton & Gray Adver- tising Agency Inc., credit his appear- ances on WTVT (TV) Tampa (ch. 13) with causing the upset of the in- cumbent political machine. Faced with the need for exposure of Mr. Lane before thousands of people in a short time, the agency, together with Paul Jones, WTVT's senior ac- count executive, and Charles Fuller, Mr. Lane's tv advisor, decided to pre- sent the candidate to tv viewers as a competent and successful businessman rather than as a political professional. They also decided that short, informal appearances on a program with a high audience would give him the needed exposure and not interrupt the con- tinuity of the program. Although the agency bought spot saturation schedules on WTVT, five- minute periods preceding the 6 p.m. news and half-hour programs on the eve of the primary and run-off elec- tions, its most powerful tv vehicle was a series of two-minute tv appearances by Mr. Lane on WTVT's Wednesday night (7-9 p.m.) The Big Movie, fea- turing top movies. CBS-TV affiliate WTVT's The Big Movie was opposite two strong NBC-TV programs, Wagon Train and The Price Is Right. The two-minute messages were taped on WTVT's new Videotape recorder, which permitted instant playbacks for reviews of each session. Some featured answers by Mr. Lane to questions and others showed citizens who supported him. G. William Gray of Hilton & Gray, in a letter to WTVT Manager E. B. Dodson, gave most of the credit for Mixing the right formula • Candidate and his advisors rehearse before taping one of two-minute spots on WTVT (TV) Tampa which are given bulk of credit for winning mayoralty election. L to r, Julian Lane, who was elected mayor of Tampa; Charles Fuller, his tv advisor, timing video tape announcement, and G William Gray of Hilton & Gray Advertising Agency Inc., which directed cam- paign, furnishing copy directions. 60 (THE MEDIA) the election to the station. Noting that other types of time periods had been bought on the station, Mr. Gray said: "But in our estimation, the payoff was in buying two-minute commercials within your The Big Movie, in prime time on Wednesday evenings. We had these movie spots for the last four weeks of the campaign and, believe me, they were tremendously effective. Julian told me that every day during his normal campaign rounds he received dozens of comments from persons who said they had seen him on The Big Movie." The clincher, according to WTVT, was election night reports on political battles other than the mayoralty race. In almost every instance, WTVT said, the candidates who were leading were those who had conducted their cam- paigns primarily on television. BPA announces convention agenda The agenda for the second and third days of the Broadcasting Promotion Assn.'s fourth annual convention, at Philadelphia's Warwick Hotel, has been set. Scheduled for Tuesday (Nov. 3) are five all-day panel sessions. Topics and panel moderators are: Audience promotion, Robert V. Freeland, KOTV (TV) Tulsa, Okla.; sales promotion, Jack L. Williams, WBZ Boston; trade paper advertising, Kirt Harriss, KPRC Houston; merchandising, Heber E. Dar- ton, WHBF Rock Island, 111.; and pub- licity and exploitation, Elliott W. Henry Jr., WBKB (TV) Chicago. The panel sessions will be "shirtsleeves" in format, and will involve a round-table ex- change of ideas, according to James M. Kiss, WPEN Philadelphia, conven- tion program chairman. Scheduled for Wednesday (Nov. 4) is James T. Quirk, publisher of TV Guide on "The Role of Promotion and Promotion Managers in the Future of Radio and Tv." H. Preston Peters, Peters-Griffin- Woodward, and Adam J. Young, Adam Young Inc., station representative, will discuss "How to Equip Your Represent- ative." The BPA meeting opens Monday (Nov. 2) with a keynote speech from NBC Board Chairman Robert W. Sarnoff (At Deadline, Sept. 14). In- troductory remarks will be made by BPA President Charles A. Wilson WGN-AM-TV Chicago. Meanwhile, Janet Byers, KYW Cleve- land, chairman of BPA's membership group, reports 70 new members have en- rolled, bringing total membership to 276. BROADCASTING, October 5, 1959 CHANNEL IMPACT. Now, America's leading creators of radio and TV musical r ductions, offer TV stations a new, *mmm powerful means of channel identification.. .C.R.C.'s CHANNEL IMPACT I.D.'s. Ten different animated eight-second films, each s ending with your channel number in full sight and song! C.R.C.'s combination of delightful art and sparkling music provides the ultimate in custom channel identification . . . opens a broad new field of promotion- ^a^W: identification. Extra use- fulness includes freeze- ^^^^ frames, lifts, sound- tracks for radio, art ^'^^ promotion in print, and more. Available on an exclusive basis ...one set to a city. See this fabulous new concept today. Send for audition films of C.R.C.'s CHANNEL IMPACT I.D.'s. COMMERCIAL RECORDING CORPORATION, BOX 6726, DALLAS 19, TEXAS. Riverside 8-8004. Tom Merriman, president; Bob Farrar, vice president; Dick Morrison, general sales manager. 6 BROADCASTING, October 5, 1959 JIONEY SAVERS FOR PAPER WORK / Ingenious techniques save time in traffic and billing Three new systems of solving the enormously detailed functions of traffic and billing have been installed this year by broadcasters. All are based on ingenious applica- tions of available equipment and tech- niques. One was developed by WMAL- AM-FM-TV Washington; a second by WFIE-TV Evansville, Ind., and WIST Charlotte, N. C, has just converted to an electronic system. The common goals — greater effi- ciency and accuracy in the intricate routines that mark traffic and similarly complicated operating processes found at radio and tv stations. Mylar at WMAL • WMAL-AM-FM- TV Washington, has put into operation a fast, labor-saving system of process- ing its daily program sheets, availabil- ity forms and other work sheets. Four years of search went into the development as Frederick W. Houwink, general manager, and Dick Stakes, con- troller, tried out all sort of processes and machine methods. Early this year they came up with a formula that has be- come a regular part of the stations' daily life. Briefly, the stations are using Mylar translucent sheets as masters for dupli- cation on an Ozalid dry-gas machine (General Analine & Film Corp.). The process starts with a blank sheet of tracing paper having columns and column titles reverse-printed on the back of the sheet. The printing shows through as a guide to the typist, who uses the sheet for fixed information covering about a one-hour period per sheet. Filing information is reverse- printed across the bottom. Column titles are (1 to r): Time, An- nouncer, Type and Orig., Program- Sponsor, Chain, Video, Audio, Ending Date, Code and Amount. Fixed Info First • The typist puts the fixed information such as exact time and some program data on the tracing paper, which is placed over a Mylar sheet and run through the Ozalid machine. At this point the Mylar sheet con- tains fixed information and horizontal typewriter-ruled lines that appear in a brownish-orange color. That's the first step. Next the typist takes the variable information such as product, announcer assigned, camera chain and related facts. All the vari- ables are typed right on the Mylar sheet, using a special black typewriter ribbon that also can be used for nor- mal typing such as letters, memos and reports. The Mylar sheet then contains com- plete traffic information. WMAL-TV needs a dozen copies for office use. These are quickly reproduced from the Mylar master on the Ozalid ma- chine. A day's schedule runs 20 pages, or 140 for a full week. Corrections Easy • Here's where the big time-saving enters the picture. The Mylar sheets can be corrected quickly with Q-tips and eradicator. Variable data changes from day to day. It can be erased quickly and simply from the Mylar. The typist merely re-types where necessary, using black ink. If fixed information requires cor- rection, it is erased from the Mylar with a different solution and re-typed in black. The description sounds complicated but the process is fast. Does it pay? Mr. Stakes said, "Since we installed Mylar and the Ozalid machine two peo- ple, a traffic supervisor and one girl, are doing a job that formerly re- quired four people. In the case of our radio stations, one girl handles traf- fic out at the WMAL radio transmitter- studio building in suburban Bethesda." "Here's the key to the time and money-saving features. Once you have the Mylar, all the major typing is finished." Billing Aid • The tough Mylar sheets can stand an indefinite number of cor- rections. A single letter or digit can be erased and corrected. By using the "Amount" data in the right column, CARD FOR WFIE-TV'S MANUALLY OPERATED SYSTEM '17421 4 2 1 I 7 4 2 1 LOG LISTING PGM LENGTH, .CLIENT. FIRST BROADCAST LAST BROADCAST REMARKS: SALESMAN. R.ATES: CARD' FREQUENC Y_ PLAN WFIE-TV - EVANSVILLE. IND. n TODAY J. PAGY P ft G STERL. Time saver • Evansville, Ind., telecaster uses these cards cards are in use at any one time. Operating cost is instead of former 24-drawer file. The system is adapted described as very low, consisting almost entirely of the to a small or medium-sized station. Around 300 to 400 $100 or so necessary to purchase punch cards 62 (THE MEDIA) BROADCASTING, October 5, 1959 the accounting department can accum- ulate revenue by (1) program or spot and (2) by days to show revenue trends. The accountants can apply changes to control sheets. Later WMAL may adapt its billing to the Ozalid-Mylar routine. Mr. Stakes said sales availability sheets are now run through the Oza- lid process along with engineering work schedules, financial statements, accounts receivable, trial balances and other forms. "Some jobs that once re- quired up to three days are now done in hours," he said. "We can release availability sheets daily, if necessary, in an hour or two, though usually we do it weekly." Other Uses • In the case of financial statements, Mylar is not used. Instead the information is penciled-in on spe- cial forms and duplicated by Ozalid. The engineering supervisor can write assignments in pencil, eliminating ex- tensive typing of work sheets. Signaling tape, containing suitable symbols, is used on availability sheets and directors' schedules. Mr. Stakes summed up the advan- tages this way, "We have attained im- proved accuracy, require fewer people and effected big savings in preparation. The pay of one office employe for a few months paid for the cost of the reproducing machine." He said the Ozalid has no major maintenance problems. An 8-inch blower exhausts ammonia fumes to the outside. Log paper costs less than a cent a sheet. Charlotte IBM System • WIST Char- lotte has converted traffic and account- ing procedures to an IBM electronic data processing system, according to Ray M. Stanfield, managing director. He said the system "will insure greater accuracy in the station's scheduling of programs and announcements and in processing of bookkeeping data, and will handle those procedures with amazing speed." Mr. Stanfield said the first IBM op- erating log, prepared for use Sept. 1, was printed on IBM equipment "in less than three minutes." Typing of the 20- page log normally required some three hours under the old system, he ex- plained. "Preparation of monthly invoices, a three to four-day task under the sys- tem previously in use, can now be handled in about two hours," he said. "The WIST traffic and accounting de- partments have been consolidated. The IBM traffic-accounting system was pio- neered in the South in 1956 by WIST's sister station, WIS Columbia, S. C. WIST's conversion was made in con- junction with the Charlotte office of BROADCASTING, October 5, 1959 STEPS IN WMAL'S TRAFFIC SYSTEM Form in reverse • This sheet of tracing paper, legal size, has reverse titles printed on the back. They show through as the typist puts fixed program information on a Mylar translucent master sheet (below) by running it through an Ozalid reproducing machine as the first basic step. ttpe AND ORIC. PROGRAM _ SPONSOR louis allen wbathbt (two b control) 7 FN FINAL CLOSE (THRU B CONTROL) 1-439 SUPER sound EFFECT First Mylar stage • After the fixed information is placed on the Mylar master by the Ozalid process it appears in a brown tint. Typist next adds variable information such as camera chain, staff assignments, audio source and time by using a special typewriter ribbon. TIME 1 TYPE AND ORIO. PROGRAM _ SPONSOR VIDEO AUDIO ENDING DATE c 0 0 E AMOUNT 7 25 00 JH LCN LOUIS ALLEN WEATHER (THRU B 1 1-291 2C D Theme National Brewing CONTROL) S S ' 9 11 59 60 Nat. Boh corajnl & tag 1 F-60/tf F S S Program s s CLOSE s D S 7 29 20 7 PK PINAL CLOSE s 2 X-439 SUPER S EFFECT 7 29 30 JH 20 Evening Star (THRU B CONTROL) 1 F-202, F T F Master is ready • After variable information is typed on Mylar, this master is ready for an Ozalid dry-gas duplicator. As many copies as are needed can be made from the Mylar master. This master can be changed an in- definite number of times by using a Q-Tip applicator and proper chemicals. 63 About the 286fuuu Negroes In Hew Orleans? We Do At i The OK Group- WBOK WLOK- 1 JOK • WXOK • KAOK • KYOK • K • WBOK • W LOK • WGOK • WXC C v/ho Knows KAost > G * M IU in YC 0U| lOI • W, The K*VU WXC Grou DK\ t*OK* Write or (AOK Bernard Howard The O Hew York [•■WW \OKV KWG Group* IrVXOKlgBiK1 mLiU.I The OK [AOK * KYOK WLOK- WBOK W The OK Group • WGOK • WLOK • l iuYr»i/. w vai/ . 1/ aai/ . uinrw.i 000 Negro marker y tial Grou| :yok WBO KAC 'XO K-V The /G< OK V> *C \-\ n M A We Can Show You How! Call our Rep- 1^ NEW ORLEANS. LA 505 BARONHE ST. send for ALLIED'S 1960 ELECTRONIC SUPPLY CATALOG ALLIED ■ ■ WR ; ELIOTOIIIGS 1 SIP we specialize in ■ TUBE SUPPLY at factory prices we regularly stock all types for broad- 11 cast application... §1 IMMEDIATE DELIVERY '■it WORLD'S LARGEST STOCKS: Microphones Test Instruments Tape Recorders Tape & Accessories Recording Blanks • Cables: All Types • Volt. Regulators • Replacement Parts for Transmitters & Control Panels Our expert Station supply service saves you time and money. We fill all your elec- tronic supply needs at factory prices. Send today for our FREE 1960 Catalog. ALLIED RADIO ALLIED RADIO CORP., Dept. 89-K9 100 N. Western Ave., Chicago 80, III. □ Send FREE 1960 ALLIED Catalog Name __ Address- City -Zone- State- The Service Bureau Corp., a subsidiary of IBM." Card-sorting Process • WFIE-TV Evansville, Ind., has cut down the time needed to rearrange routine sta- tion information into usual form by adapting Royal McBee Keysort cards to traffic and accounting. The edge-punched cards are sorted manually with a sort of ice-pick device. "Operations involved in scheduling, billing and availabilities are greatly consolidated, and a large amount of statistical information becomes readily accessible," said E. Berry Smith, WFIE- TV general manager. He added the system was worked out by Herman Kohlman, station accountant. In traffic, the cards replaced a 24- drawer flex file in which the WFIE- TV schedule was listed in chronological order. The punch cards, re-sorted into alphabetical order, contain the neces- sary billing information for posting in- to accounting records. "While sorting isn't as fast as that done by machine systems," Mr. Smith said, "it is considerably faster than any kind of sorting done strictly by hand. And its economy brings a punch- card operation well within the reach of a small or medium-market station. Economical System • "WFIE-TV put the system in operation experi- mentally a year ago and full operation last February. About 5,000 cards a year are used, around 300 to 400 at any one time. A spot sold at the same time Monday through Friday requires one card; if sold at five different times, five separate cards are needed. The initial cost, including designing and printing the first cards, was less than $150. Operating cost (card usage) is less than $100 a year." Cards are punched from informa- tion on the original order, starting in the lower left corner. Sections show time classification, expiration, run (future schedules). Red and blue distin- guish alternate-week sponsors; both are punched for those running every week. Scheduled time is punched to the near- est 10 seconds in a section labeled "hours, minutes, sec." Cards in a given group can be arranged for log prepara- tion, posting and other purposes. Each card is alphabetized by client name. A section for special-purpose sorts is used for spots running in Today, Jack Paar, Procter & Gamble and Sterling. The bottom edge of the card is set up in numbers for arrangement of an unlimited number of suits. Salesmen can be given individual numbers, as can program classifications. "The bot- tom is a completely flexible area open to use by any department," Mr. Smith said. Advantages • He listed these advan- tages— saving of time and materials in preparing cards as opposed to flex file cards; saving of at least a third of the time in checking preliminary bill- ing and posting from the log; availa- bilities for a week can be set up in less than half the time previously re- quired; greater assurance of accuracy in log preparation; unlimited oppor- tunity for sales analyses; duplication of effort in handling same information by more than one department now eliminated. Mr. Smith said Flexowriters and other automatic equipment can be added to tie in directly with this punch- card system. Card-to-tape equipment can bring full automation with only minor changes in the card as it is now designed. The reverse side of the cards is ruled for scheduling data. NAB SETS FALL CONFERENCES 'NAB is You' is theme; separate sessions scheduled for radio and tv executives NAB will hold its annual series of eight Fall Conferences in two brackets, starting Oct. 15 at the Mayflower Ho- tel, Washingon. The theme, "NAB Is You," provides the focal point for pro- gramming, President Harold E. Fel- lows said Oct. 1 (see agenda, page 66). The first bracket of tour meetings will be run off in a 15-day period, with meetings at Chicago, Boston and At- lanta following the Washington session. The second group starts Nov. 10 and will wind up 11 days later. It will in- clude Fort Worth, Denver, Los Angeles and Seattle (see Datebook, page 18). Following the pattern set last year, the conferences will be based on rapid- fire IVi-day agendas. Cooperating in the programming will be the new Tele- vision Information Committee, Na- tional Assn. of Tv & Radio Farm Di- rectors and Television Bureau of Ad- vertising. A basic program format will be fol- lowed but participants will vary at some of the meetings. A 10-man squadron from NAB headquarters will make the circuit, with other department execu- tives joining the group on a spot basis. Forms Mailed • Registration and 64 (THE MEDIA) BROADCASTING, October 5, 1959 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ditori DAILY TV repair racket to Pentagon reorganization . . . child molestation to federal aid to education — WWDC has been airing its views editorially on these and other controversial topics for a year and a half. Actually, we were pioneers in this now popular field— in keeping with our posi- tion as Washington, D. C.'s most-listened-to station.* The reactions and results have been most gratifying, not only from the trade press but even more importantly from many of the groups and individuals under whom we have managed to light a few fires. P.S. Similarly satisfactory results are assured for straight commercials! Metropolitan Washington 5-county Pulse— month after month Radio Washington REPRESENTED NATIONALLY BY JOHN BLAIR & CO. BROADCASTING, October 5, 1959 65 Agency folk visit new studios • WSYR-AM-TV Syracuse, N.Y., held open house Sept. 26-27 at its new radio-tv center for 100 of New York City's top advertising executives and timebuyers. Three chartered planes flew the group from New York Saturday morning, returned them Sunday after inspection of WSYR plant, parties and Syracuse-Kansas football game. Inez Aimee, Norman, Craig & Kummel; Roger Bumstead, MacManus, John & Adams; Tim O'Leary, Reach, McClinton Co., and Manny Klein, Cohen, Dowd & Aleshire, won prizes for best guesses on football score and plane landing times. E. R. Vadeboncoeur, WSYR-AM-TV president, and William V. Rothrum, vice president, were hosts for event. hotel forms for the first four meetings have been mailed to NAB member sta- tions. The registration fee is $20, in- cluding two lunches and a reception. There will be no banquet this year. Only NAB member stations are eligible to attend the conferences. The term "regional" has been dropped from the series title to allow members to take part in any desired meeting. The conference formula is based on a general assembly the morning of the first day and joint luncheon to be ad- dressed by President Fellows; separate radio and tv sessions the first after- noon, and a 6 p.m. reception. The sec- ond morning opens with separate radio and tv sessions, with a joint assembly following. This joint discussion is de- scribed as a quick "bull session" at which the two days of discussion will be wrapped up informally. A promi- nent speaker will address the luncheon, final event of the conference. Clair R. McCollough, Steinman Sta- tions, chairman of Television Informa- tion Committee, will attend the first four conferences. He will explain the background of Television Information Office, which TIC directs, and tell what the new tv information-promotion unit is doing in its early weeks. TIO is head- ed by Louis Hausman, named Sept. 24 to take office Oct. 12 (At Deadline, Sept. 28). Mr. Housman will attend all eight conferences. Editorializing Feature • A popular editorializing feature introduced at last year's conferences will be repeated. Broadcasters who editorialize will re- view their experiences and explain the benefits and hazards of the technique. Donald H. McGannon, Westing- house Broadcasting Co., chairman of the NAB Tv Code Review Board and other board members will conduct code sessions. Edward E. Bronson, tv code administrator, will take part in code presentations. Charles H. Tower, NAB economist- personnel relations director, will speak at the opening general assembly and later will join the radio delegates in a discussion of competitive factors. A new face on this year's schedule is John M. Couric, named NAB public rela- tions manager last summer. In a message to stations Mr. Fellows emphasized the economic, editorial- izing, public relations, station operating and government problems. He prom- ised an explanation of what lies behind the proposal by Chairman Oren Harris (D-Ark.) of the House Commerce Committee to set up a Federal Fre- quency Allocation Board and "the sig- nificance of the proposal to your chan- nel." The Cast • Making the conference circuit from NAB headquarters will be Messrs. Fellows, Couric, Tower and Bronson; John F. Meagher, radio vice president; Thad H. Brown Jr., tv vice president; William Carlisle, station re- lations manager; Vincent T. Wasilew- ski, government relations manager; William L. Walker, assistant treasurer, and Frederick H. Garrigus, manager of Organizational Services. President Fellows will open the Washington meeting and introduce headquarters executives who will speak the first morning. A guest luncheon speaker has not been announced for the second day in Washington. Guest luncheon speakers for the re- maining conferences in the first bracket are: Chicago — Thomas B. Adams, president of Campbell-Ewald Co., De- troit. Boston — Arno H. Johnson, vice president and senior economist, J. Walter Thompson Co., New York. At- lanta— William W. Neal, president of Liller, Neal, Battle & Lindsey, Atlanta. Editorial panels at these meetings follow: Chicago — Robert D. Enoch, WXLW Indianapolis; Robert Hyland. KMOX St. Louis; Robert T. Mason, WMRN Marion, Ohio. Boston — Dan- iel W. Kops, WAVZ New Haven, Conn.; Tim Elliott, WICE Providence, R.I.- Paul O'Friel, WBZ Boston, Atlanta- Frank Best, WDIX Orangeburg, S.C.; A. Louis Read, WDSU New Orleans; John W. Jacobs Jr., WDUN Gaines- ville, Ga. Discussing farm radio problems at NATRFD sessions: Chicago — George Menard, WBBM Chicago. Boston — Bob Palmer, Cunningham & Walsh, New York. Atlanta — Ron Stephens, U. of Georgia. Programming for radio sales; Chi- cago— Lionel F. Baxter, Storer Broad- casting Co. Boston — Frederick A. Knorr, Knorr Stations. Atlanta — Ben B. Sands, KICD Spencer, Iowa. Tv Code: Chicago — E. K. Harten- bower, KCMO-TV Kansas City, and Joseph Herold, KBTC (TV) Denver. Boston — Mr. McGannon. Atlanta — Mr. Kelley. Norman E. Cash, president, will handle the TvB presentation in Chi- cago. George Huntington, vice presi- dent-general manager, and William MacRae, station relations director, will appear at Washington and Boston, with Mr. MacRae going to Atlanta. TvB's presentation is entitled "A Status Re- port of the Television Industry to the Financial Community." NAB FALL CONFERENCE PROGRAM The program for NAB's first Fall Conference, to be held Oct. 15-16 in Washington, is typical of the remain- ing seven meetings (see conference 66 (THE MEDIA) BROADCASTING, October 5, 1959 the ||p| QUALITY j Covrteay Nexman-Marcus Antoine Salo>i. Preston Center. A coiffure for her and her alone . . . this is the proud achievement of the creative hair stylist. He possesses a "quality touch" which comes from dedication and pride. It is a like characteristic among today's better radio and television stations . . . setting them apart through dedication to quality. Represented by The Original Station Representative BROADCASTING, October 5, 1959 WFAA radio & television • dallas Serving the greater DALLAS-FORT WORTH market BROADCAST SERVICES OF THE DALLAS MORNING NEWS Back to Harvard NAB's Management Develop- ment Seminar will be repeated next summer on the campus of Harvard Business School, Bos- ton, President Harold E. Fellows announced Sept. 23. Tentative date is July 10-23, though it may be moved into late June. Sixty broadcasters selected from NAB member stations attended the first seminar, held July 5-18. Applications for enrollment will be mailed late this autumn to member stations, Mr. Fellows said. GROCERY SALES MOVE ON AIR . . . in the DOLLAR-RICH CHANNEL 5 Viewing AIR-ea! EASTERN MICHIGAN'S FIRST VHF TELEVISION STATION | EdwardVPetry A (Co.. Inc.) n UyVJ ) JBQ WN EM-TV list in Datebook, page 10). Here is the Washington program: FIRST DAY NAB President Harold E. Fellows presiding "Ask the Man Who Doesn't Own One" — William Carlisle, NAB station relations manager. "Government Relations Is You" — Vincent T. Wasilewski, NAB government relations manager. "Your Part in P. R." — John M. Couric, NAB public relations manager. "The Ten Best — Questions of the Year" — Charles H. Tower, NAB economics-personnel relations manager. Luncheon Address, President Fellows. Television Session — Thad H. Brown Jr., NAB tv vice president, presiding. "From the Top of the Desk" — All-Industry Television Matters, Messrs. Brown and Wasilewski. "The Television Information Office" — Clair R. McCollough, Steinman Stations, chairman, Television Information Committee. NAB tv promotion film — "In Focus." Radio Session — John F. Meagher, NAB radio vice president, presiding. "Radio Editorializing" — Panel comprising John S. Booth, WCHA Chambersburg, Pa.; Simon Gold- man, WJTN Jamestown, N.Y., and Ben Strouse, WWDC Washington. "The Impact of Competition" — Mr. Tower. Reception (no banquet scheduled). SECOND DAY Television Session "A Status Report of the Television Industry to the Financial Community" — George Hunting- ton, vice president-general manager, and Wil- liam MacRae, station relations director, Tele- vision Bureau of Advertising. "Report by Tv Code Review Board" — Donald H. McGannon, Westinghouse Broadcasting Co., New York, chairman of Board, and Gaines Kel- ley, WFMY-TV Greensboro, N.C., member. "Let's Talk Television" — NAB staff and dele- gates. Radio Session "Make The Biq Reach Even Biggers" — presenta- tion by National Assn. of Tv & Radio Farm Directors. Speaker, Bob Palmer, Cunningham & Walsh, New York. "Programming for Sales" — C. L. (Chet) Thomas, KXOK St. Louis. Discussion — Radio's Public Relations. General Assembly "The Wrap-Up" — Open discussion; topics to be selected by delegates. Luncheon Address — Speaker to be announced. Adjournment RTNDA adds Kennedy to New Orleans agenda Sen. John F. Kennedy (D-Mass.) has been added to the speaking agenda of the Radio-Tv News Directors Assn.'s 14th International Convention in New Orleans Oct. 14-17. Sen. Kennedy, Democratic possibility for his party's No. 1 or No. 2 ticket in 1960, thus joins other government fig- ures— Luther Huston, Justice Dept. in- formation director and FCC Chair- man John C. Doerfer — to give the conclave a distinct Capital flavor. Sen. Kennedy is to speak Oct. 15. Also speaking will be Dr. Frank Stanton, president of CBS Inc. Representatives of nine foreign coun- tries, now participating in an Inter- national Radio-Tv Seminar at the U. of Southern California, are scheduled to attend the RTNDA convention at the Sheraton-Charles Hotel. Looking toward the Association's first across- the-border convention in Montreal, in 1960, a movement for creation of a Canadian newsmen's affiliate organiza- tion will be explored at the 1959 con- clave (At Deadline, Sept. 14). Question of whether news media may be "threatening its own freedom of access" by certain incidents that oc- curred during Soviet Premier Nikita Khrushchev's U.S. tour provides the background for a freedom of infor- mation panel on Oct. 15. There were reports of damage incurred by radio- tv newsmen in San Francisco and Ames, Iowa. Among the implied ques- tions raised: Are industry radio-tv pools completely effective in coverage of im- portant foreign dignitaries or should a government agency act as umpire? The panel follows a report by John F. Lewis, WBAL Baltimore, chairman of RTNDA's Freedom of Information committee. Art Barnes, U. of Iowa will report on results of a survey on "The Extent of News Suppression" at state, county and municipal levels in Iowa. The keynote speech will be by Tom Eaton, WTIC Hartford. Douglas Edwards, CBS-TV commen- tator, will be featured speaker at the awards luncheon Oct. 17, followed by an awards workshop feature. Jack Krueger, WTMJ-AM-TV Milwaukee and RTNDA board chairman, will pre- sent the Paul White Memorial Award at the Saturday banquet, with speaker still to be announced. RTNDA CONVENTION PROGRAM OCT. 14-17, 1959 Sheraton-Charles Hotel, New Orleans Wed., Oct. 14 12:00 noon Board of directors luncheon 2:00 p.m. Registration 3:00 p.m. Board of directors meeting 6:00 p.m. Reception hosted by New Or- leans television stations 7:30 p.m. Dinner Greetings: de Lesseps Morrison, Mayor of New Orleans Address: "The FCC and Broad- cast News," John C. Doerfer, FCC chairman Thurs., Oct. 15 8:30 a.m. Registration until noon 9:30 a.m. Opening business session, Presi- dent Ralph Renick presiding Keynote address: Tom Eaton, past president 10:30 a.m. Report of Freedom of Informa- tion Committee, John F. Lewis, WBAL Baltimore, chairman Panel: "Are the News Media Threatening Their Own Freedom 68 (THE MEDIA) BROADCASTING, October 5, 1959 ESSO RESEARCH works wonders with oil Hav-a-banana-bunny ! Good eating . . . good for you . . . thatsa banana! But a fungus growth that attacks banana plants threatened the economy of banana production. Old-fashioned sprays were cumbersome to apply and expensive. Then Esso Research developed a special oil mist that ends this fungus growth easily and economically. People eat better., .cars run better because ESSO RESEARCH works wonders with oil. BROADCASTING, October 5, 1959 moersvme to app\ (tsso) 1400 Oklahoma youngsters, from more than 85 cities and towns throughout the KWTV Com- munity, packed two crack Santa Fe special trains ... at student fares . . . for a two day, 1200 mile trip to the Gulf Coast area. The youngsters were accompanied by KWTV personalities, whose shows promoted the tour. A KWTV action-promotion in its 54-County Community! Represented by \ The Original Station Representative A Student Educational Tour for the 54-County Community by KWTV OKLAHOMA CITY GENE AUTRY Starring in 56 HOUR FEATURES ROY ROGERS Starring in 67 HOUR FEATURES "One of soundest buys station has made." — KOB-TV, Albuquerque, June 9, 1959 "Very successful ... a nice show to have around." — WBRC-TV, Birmingham, April 1, 1959 REALLY ROPIN' IN RATINGS! Greenville, Spartanburg, Anderson 15.3 Lubbock 25.9 Columbus, Ohio 15.0 Memphis 22.8 Davenport- Rock Island 21.5 Little Rock 15.8 Syracuse 23.3 South Bend 16.2 Dayton 23.8 Charlotte, N.C. 25.9 Peoria 15.1 Roanoke 17.5 Charleston, S.C. 28.3 Phoenix 17.4 Dallas -Ft. Worth 15.1 mca TV FILM SYNDICATION of Access?" George Gayling, UPI newspicture chief; Wash- ington; Edward P. Morgan, ABC commentator; and repre- sentative from State Dept. Results of a research project on "The Extent of News Suppres- sion at the State, County and Municipal Levels of Govern- ment in Iowa," Prof. Arthur M. Barnes, of Iowa 12:15 p.m. Luncheon Address: Luther A. Huston, di- rector of information, U.S. Dept. of Justice 2:30 p.m. Radio Workshop, Nick Basso, WSAZ Huntington, W. Va., vice-president for radio, pre- siding An Analysis of Radio News To- day," John Secondari, news director, ABC Washington, D.C. "Does News on Modern Radio Really Inform?" David Muhl- stein, news director, KLIF Dallas, Tex. "Use and Abuse of the Mobile Unit," James Monroe, KCMO Kansas City, Mo. Exhibit and demonstration of new equipment for gathering radio news 4:30 p.m. Board of directors meeting 5:30 p.m. Address: Sen. John F. Kennedy, (D-Mass.) Evening Unprogrammed night on the town Fri„ Oct. 16 8:30 a.m. Registration 9:30 a.m. Election of officers, President Renick presiding 10:30 a.m. A panel of outstanding broad- cast executives will discuss "Management Views the News" 12:15 p.m. Luncheon Address: Dr. Frank Stanton, president CBS Inc. 2:30 p.m. Television Workshop, Bill Small, WHAS-TV Louisville, Ky., vice- president for Tv, presiding How-to-do-it demonstration of courtroom camera coverage "Writing Television News," Reu- ven Frank, producer, NBC's Huntley - Brinkley news pro- gram "Shooting Film for Television News," James Bennett, news director, KLZ - TV Denver, Colo. "A Portrait of the Television News Director," based on a survey made and presented by Marlowe Froke, Penn State U. 6:00 p.m. Reception, dinner and entertain- ment Sat., Oct. 17 8:30 a.m. Network breakfast Canadian delegation breakfast 10:00 a.m. Panel discussion: "The Hazards and Rewards of Editorializing" 11:00 a.m. Business session: Reports by Com- mittees on Resolutions and Con- vention Site 12:15 p.m. Awards luncheon, Prof. Baskett Mosse, Northwestern U. pre- siding. Address and presentation of awards, Douglas Edwards, CBS- TV News 2:30 p.m. Awards Workshop, Prof. Mosse, presiding "What I Did to Win" — Re- marks and demonstrations by the winners in each of the six award categories 4:00 p.m. Closing business session, Presi- dent Renick presiding 4:30 p.m. Board of directors meeting 6:00 p.m. Reception 7:00 p.m. Dinner Presentation of the Paul White Memorial Award: Jack Krueger, WTMJ Milwaukee, Wis., chair- man of the board Introduction of new officers: Presi- dent Renick Speaker: to be announced Adjournment 70 (THE MEDIA) BROADCASTING, October 5, 1959 Grain boat unloading in Buffalo River WB EN-TV CBS IN BUFFALO When you advertise on WBEN-TV, your sales message takes on added momentum and impact and hits hard right in the nation's breadbasket ! Buffalo is the world's largest milling center. Its strategic location and port facilities — first as a major port on the Great Lakes, and now as America's newest World Port since the opening of the St. Lawrence Seaway — makes the Buffalo area, more than ever, one of the major markets on the North American continent. And it's "dead reckoning" of the most infallible and precise kind when you choose WBEN-TV to reach this important and growing market. The clearest sales voice CH< in sight and sound, your TV Dollars count for more on REPRESENTATIVES: HARRINGTON, RIGHTER & PARSONS BROADCASTING, October 5, 1959 71 Last-minute check between Executive V. P. Bretherton (left) and Chief En- gineer Holmes (standing on elevator landing) before a technician starts his ride up the tower. "This Dresser-ldeco tower elevator helps WTOL-TV assure advertisers of uninterrupted service" reports Thomas S. Bretherton, WTOL-TV General Manager and Executive Vice-President "We wanted this Dresser-ldeco tower elevator for the same reason we insisted on top quality equipment at the transmitter," says Tom Bretherton of Toledo's WTOL-TV. "It's the best way to assure our advertisers uninterrupted service." Chief Engineer Hal Holmes adds, "The elevator makes routine maintenance easier and faster. It sim- plifies repair work and speeds it up. A technician would need at least IV2 hours to climb our 1046' tower. The elevator gets him up to the antenna in a matter of minutes — fresh, ready for work. It saves time and labor, makes it much safer for technicians to keep the tower and its equipment in top condition." The electronically-controlled elevator is Dresser- Ideco's latest significant advancement in television transmitting towers. Bretherton emphasizes, "The ele- vator was one of the features which impressed us when we discussed the tower with Dresser-ldeco. It's cer- tainly an important and useful accessory for any tall tower." Dresser-ldeco Compan Division of Dresser Industries, Inc. TOWER DIVISION, DEPT. T-92 875 MICHIGAN AVE., COLUMBUS 8, OHIO Branch: 8909 So. Vermont Ave., Los Angela 44, California Completely safe, Dresser-ldeco elevators are easy to operate and maintain. Just one switch moves the car up and down, stops it anywhere on the tower. The system is fully protected by automatic safety devices. And Dresser- Ideco's radio control system eliminates tower wiring circuits, simplifies installation and maintenance. When you start planning a new tall tower, plan the tower and its elevator with Dresser-ldeco. And send now for Elevator Bulletin T-2. Patents are pending on the Dresser-ldeco tower elevator. Chief Engineer Holmes ex- plains tower switch box to the boss. Frazier Reams (left), President, Community Broad- casting Co., says, "When we received the go-ahead to put WTOL-TV on the air, we chose Dresser-ldeco to build TNT . . . Toledo's New Tower. We are most happy with that decision. For one thing, there's no need to worry about our men climb- ing 1046' hand over hand. They'll take the elevator . . . Toledo's most spectacular ride, and one of the safest." HOW FAR CAN A DISC JOCKEY GO? KIMN fires d.j. over 'blue' humor; KICN adds new charges Attempts at smoking room humor on the air have cost a Denver disc jockey his job and the management of the sta- tion has instituted a tightening up of operations. Meanwhile a second charge has been leveled at the same station. The disc jockey is Royce Johnson, ex-personality on KIMN. The charges were brought to the attention of the FCC two weeks ago by Don Burden, owner of KICN Denver, who docu- mented his allegations with tape record- ings of what were claimed to be off-the- air pickups of off-color and suggestive comments by Mr. Johnson (At Dead- line, Sept. 28). Here's what happened last week in the Mile High City and in Washington: Item: Disc Jockey Johnson ("I want- ed to be a personality") has been fired by KIMN Denver President and Gen- eral Manager Cecil F. Heftel. Item: The responsibility for the esca- pade has been accepted fully by Mr. Heftel. He told FCC Chairman Jonh C. Doerfer last week that he was cleaning house from top to bottom. Item: Further didoes by Mr. Johnson were allegedly documented in a second letter to FCC commissioners by Mr. Burden. In this, Mr. Burden also re- lated off-color remarks made by a sec- ond KIMN disc jockey: Glenn Bell. Item: A charge that KIMN had un- derhandedly confused a KICN promo- tion was made by Denver attorneys for KICN. Item: Mr. Heftel was in receipt of an official letter of inquiry from the FCC, enclosing both of Mr. Burden's letters and asking for his formal reply to the allegations. Shocked at Charges • Mr. Heftel, in a Sept. 27 letter to FCC Chairman John C. Doerfer, said he was "shocked" when he learned of the charges. "Hav- ing looked into the situation I regret to say that 'ad-lib' remarks and sound ef- fects, not in keeping with good taste broadcast standards or KIMN's policy in this regard, have been recently broad- cast on the Royce Johnson Show. "I want to take this opportunity to say that I sincerely regret these occur- rences. I also want to assure you that steps have been and will continue to be taken to insure that similar incidents will not again occur at KIMN so long as I am responsible for the station." Mr. Heftel added that Mr. Johnson's employment by KIMN was terminated as of Sept 25. He also explained that KIMN has been operating without a program director since July when Grahame Richards resigned. Mr. Hef- tel said that he had appointed Richard Cline as acting program director. In considering the incident, Mr. Hef- tel said that there was nothing in Mr. Johnson's background which could have given him reason to doubt the d.j.'s sense of judgment and propriety. The only criticism he ever received of Mr. Johnson, Mr. Heftel said, was that he was "on the stuffy side." "At this point I would conclude that Royce Johnson lost his perspective and decided to reflect today's fast pace when he should have been resisting it," Mr. Heftel concluded. More Charges • In Mr. Burden's second letter, he called attention to a news report read by Mr. Johnson which dealt with the escapade of an Austrian boy who stuck a pin into the chest of his girl friend to see whether she wore falsies or not (she didn't). He also quoted Mr. Johnson's re- marks following a commercial for the motion picture "The Gladiator." which contained a reference to "virgin." Mr. Johnson is alleged to have heaved a sigh after the word was mentioned and to have commented after the spot: "After all that, I don't think my wife will let me go." In commenting on the Glenn Bell Show, Mr. Burden referred to what he said must be their favorite recording, "The Boo-Boo Stick," and to the double What makes a disc jockey go way out — to such an extent he loses his job? Listen to Royce Johnson — until last week a top personality for KIMN Denver — a husband, a father, and a Sunday school teacher. This is his explanation to the FCC for the role of robust comments on the air dur- ing the last few weeks: "I would like to point out that if you are a frustrated comic, working on a tight format radio station, it has a tremendous effect upon you to find that you are getting audience re- sponse, as was the case in the last three weeks with the toilet flush. Other attempts at humor in the form of jokes, which I used on the air, I entendre comments made by the d.j. fol- lowing the record. The charge that KIMN had stolen the thunder from a KICN promotion was made by KICN's Denver attorneys, Lesher, Schmidt & Van Cise in a letter to the FCC. Hat Trick • KICN had arranged with a local hat manufacturer to produce "Kookie" hats with the call letters KICN on them. The letter charged that KIMN had persuaded the same manufacturer, "through misrepresenta- tion" to make the same hats for it with the KIMN call letters. A letter from Mr. Johnson was en- closed with Mr. Heftel's missive to the FCC chairman. In it Mr. Johnson ex- plained that he had kept his attempts at humor from Mr. Heftel because he knew the management of KIMN ob- jected to this kind of comment. Until July. Mr. Johnson recounted, it was difficult to deviate from the "strict" KIMN format, but when KIMN Pro- gram Director Richards left and when Mr. Heftel was out of town it was easier to inject this robustness over the air. (see box). Mr. Johnson stated that KICN, the complaining station, had tried to hire him twice. At week's end it was understood that Mr. Heftel was preparing an official re- ply to the charges, to be submitted to the FCC. The Commission, in addition to Mr. Burden's letters, also had a tape of the allegedly off-color remarks. felt, were in keeping with the times. I honestly did not think of my at- tempts at humor as being offensive, particularly in the light of the type of material which people find amus- ing and interesting in so-called ad- vice to the lovelorn columns in news- papers, in television shows — such as the Jack Paar Show, movies, where the titles and ads speak for them- selves, and best selling novels. "Since Mr. Heftel and others seem to find my humor objectionable, I apologize with the explanation that I only projected my personality as it was influenced by our contemporary surrounding. Be it good or bad, I feel that I am a product of the times in which we live." Product of times BROADCASTING, October 5, 1959 (THE MEDIA) 73 PROGRAMMING RED SKELTON'S PROGRAM FIRM To hit the road with mobile color tv tape 85Z WMBD RADIO Reaches METRO PEORIA HOMES Every Week! MORE Than Any Other Station! (Source: Pulse July, 1959 CPA Ratings) REPRESENTED NATIONALLY BY PETERS, GRIFFIN, WOODWARD, INC. RADIO I— ■ PFOPIA A new production firm on wheels, using color tv tape recording facilities, has entered the program field. Comedian Red Skelton announced Oct. 4 he had ordered a mobile studio with two Ampex color Videotape re- corders and three General Electric color tv cameras with associated studio gear. The package will run about $500,000. Mr. Skelton said he plans to start production from the mobile studio within four months. He is forming an independent production company to serve both domestic and foreign tv markets. Three vehicles will house the facili- ties. One will contain the two Ampex recorders, color monitoring equipment and tape storage space. It will be 35 feet long. A second van will carry the three GE color camera chains, switch- ing equipment, sync generator and spe- cial effects amplifier. A third truck will house an auxiliary power unit. Mr. Skelton recently observed tv programming and facilities in Japan and Europe, noting growing interest in color. He looked over equipment dis- played at the last NAB convention. "It is my belief that the great future for international tv lies in color and tape," Mr. Skelton said. "This convic- tion has guided my decision to enter the business of television program pro- duction." The tape will be interchange- able with the 500 Ampex recorders now in operation. Much of the equip- ment is transistorized, saving space in the trucks. New Producer • Red Skelton (seated) signs Ampex-GE contracts. Standing (l to r): Charles Luftig, his business manager; Robert Cochran, GE Los Angeles manager, broadcast equipment, and William Wallace of Ampex sales. The price tag Close to $2 million in money and time was devoted to tv-radio cover- age of Premier Nikita Khrushchev's visit to the U.S. by the four radio .^^^^^ and three television networks, tentative !. estimates indicated last week. Close to ' $ ^ « 35 hours of special network tv pro- grams and 64 hours ; -V 'V of special radio broadcasts were presented apart from the countless hours of inserts of varying lengths within regularly scheduled newscasts in both media. Most of the networks were re- luctant, or said their bookkeepers were not yet able, to give close esti- mates of costs in time and money. CBS-TV had the most complete fig- ures. Its spokesmen estimated its 10 hours 51 minutes of special broad- casts represented approximately $250,000 in commercial time pre- empted, $400,000 in gross value of other time employed, and $50,000 in on a big story out-of-pocket or production costs. Luckier than the others, CBS-TV had a sponsor, Firestone Tire & Rubber, picking up the tab for eight of the special shows. NBC declined to estimate time values or expenses, taking the posi- tion that this was public service which it should not seem to be cap- italizing on by discussing it in terms of money. Broadly, however, it was thought that NBC-TV's toll would be comparable to CBS-TV's while that of ABC-TV, where figures were not immediately available, would be somewhat lower. The value of radio network pre- emptions and noncommercial time allotments were even harder to figure. Their production coverage costs gen- erally were believed to be included in those of their affiliated tv networks except in the case of Mutual, which has no tv network but estimated its out-of-pocket ran $30,500. Special coverage reported by the radio net- works ranged from almost nine hours by ABC to more than 23 by Mutual. 74 BROADCASTING, October 5, 1959 NOTICE TO editors— For more than 30 years, Metropolitan Life has sponsored advertising messages on national health and safety. Because of public interest in the subject matter of these advertise- ments, Metropolitan offers all news editors (including radio news editors) free use of the text of each advertisement in this series. The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety. The Wonderful World ... of your 6 to 8-year-old child It's a busy, wonderful world for children 6 to 8 . . . and it will become more so as they "graduate" from home and begin to live on their own as primary graders. The transition from home to school . . . filled as it is with new friends, new chal- lenges . . . brings some of the most delightful moments of childhood. Yet, the wider world which the 6 to 8- year-old child enters isn't always a smooth one . . . and the guidance, sympathy and reassurance of "moms" and "dads" can be just as vital as when your child was only a toddler. Those early years at school, for instance, are often difficult. A child may become shy, timid, or worried even at the thought of going to a strange place. Such behavior is a signal to give reassurance . . . rather than pushing or prodding. With the right support, both at home and in school, youngsters usually make a good adjust- ment and gain in courage and confidence. BROADCASTING, October 5, 1959 It's most important for parents to show enthusiastic interest in a youngster's school work. Take time to listen, to praise and to encourage — children thrive on it. Even though your youngster may be the picture of health, don't neglect those safe- guards that mean so much to healthy physical and emotional growth . . . especial- ly regular medical and dental check-ups. Be sure to ask your child's physician about any "booster" shots that may be needed to renew protection against polio, tetanus, diphtheria and other diseases. Since your youngster will be away from you more and more, re-emphasize the im- portance of safety. Be sure to show your child where he should cross the street, and emphasize crossing only with the green light. Teach him to ride his bike safely. Ex- plain why he should wash cuts and scratches promptly and apply sterile bandages. Should your youngster have special dif- ficulties with any of his studies, an exam- ination should be made of the eyes and ears. Defects which can be corrected arc often the cause of low grades and ultimate dislike of school. Would you like to know more about how you can help your youngster grow, develop and learn? Then, send for Metropolitan's new booklet called "6 to 8 — Years of Discovery." Metropolitan Life INSURANCE COMPANY THE LIGHT 4 THAT t NEVER FAILS i 13 I 75 GIVE YOUR A TO H\OF RCA GENIUS! The same genius and craftsmanship that pioneered in the development of television . . . from cameras to transmitters . . A has now\conceived an advanced TV Tape Recorder. This is equipment that's tompatible in every respect— you would hardly expect anything less from the leader in television. With the most precise adjustments possible on any tape record&r, recording and playback of tapes is inherently superior. Even tapes recorded on improperly aligned machines can be "optimized" in a few seconds while the tape isVm the air. Newest arrival on the TV Tape scene, the RCA recorder offers many improvements over older designs . . . ingenious features which make it easy to get and keep pictures of superb quality . . . features such as electronic quadrature adjustmentXsykc regeneration, four-channel playback equalization, built-in test equipment. Don'tA settle for less than the best! See your RCA Representative. Or write to RICA, Dept. TR-3, Building 15-1, Camden, N. J. In Canada: RCA VICTOR yQompany Limited, Montreal. ANOTHER WAY RCA SERVES INDUSTRY THROUGH ELECTRONICS Tmk(s) ® RADIO CORPORATION of AMERICA BROADCAST AND/TELEVISI©N EQUIPMENT C/MDEN, N./J. What a 500-million-year-old spore looks like magnified. Some pollen isn't to be sneezed at ...it may be clue to oil I One of nature's most closely-guarded secrets is being unraveled to- day by the painstaking efforts of research scientists working with clues millions of years old, some dating back as far as 500 mil- lion years. Scientists feel certain that vast supplies of oil lie undiscovered beneath the earth's surface. Only a few scattered and skimpy clues to its whereabouts exist. Fossils of plant and animal life are among the most important. But with the skill of an expert, nature has covered the trail well. In many areas, the better known fossils can't be found! Constantly searching for new clues, science "detec- tives" in the laboratories of Pan American Petroleum Corporation, a Standard Oil affiliate, have turned to the invisible pollen and spores that fill the air to the discomfort of hay fever sufferers. (Spores are similar to pollen and also can cause hay fever symptoms.) But these pollen and spores no longer peril allergy victims, for they have been embedded in rock for millions of years. These microscopic traces of plant life form the missing link, telling scientists the same story they normally get from the larger plant and animal fossils. Because of this new study, extensive areas, once passed over, have been opened to re-exploration. Scientists expect new oil discoveries will be made. As the result of such trail-blazing research work America's proved underground oil reserves have grown larger, prices have remained reasonable, and America has been assured an adequate supply to keep its defenses strong. WHAT MAKES A COMPANY A GOOD CITIZEN? Responsibility for the future is inherent in good citizen- ship. One way a company can discharge this obligation is through research aimed at expanding America's resources and assuring future generations the benefits we enjoy today. STANDARD OIL COMPANY (INDIANA) THE SIGN OF PROGRESS.. THROUGH RESEARCH 78 BROADCASTING, October 5, 1959 IS TV TAPE LIVE OR FILM? RTES panel gives new twist to old debate The perpetual pros and cons over which is better programming, film or live, probably was buried for all time last week. As expressed by speaker Robert Alan Aurthur, executive producer of NBC- TV's Sunday Showcase (period reserved for specials), "I've come not to praise live television nor destroy film but to bury both.'' Mr. Aurthur was aided in the inter- ment by Himan Brown, president of Production Center, New York, a pro- duction house that works with both film and tape. Mr. Brown contended there is little live tv left on the networks anyhow ex- cept soap serials, the inference being that these didn't count very much any- way. Everything is on film, he inti- mated, interpreting video taping to be just another process of the film tech- nique. But it was on just this point that the debate took life. It was held at the Ra- dio & Television Executives Society roundtable meeting Wednesday (Sept. 30) in New York. Tape Not Film • Mr. Aurthur sharp- ly disagreed that tape is just another film technique, confining his remarks to film on tv drama only. He stated flatly that he has yet to see a quality drama show on tv film, which he consigned to hardly a notch over "mediocrity ... a comic strip or soap opera." He charged Hollywood, or more specifically the film maker, with putting out a tv product filled with "repetitive images" and an "internal cluttered sameness." He placed tv film in the category of "all bad" because an "incredible" quan- tity of product is demanded and film producers are more intent on making money than in creating good dramatic programs. Said Mr. Aurthur: "In a few years we'll all (film and live producers) be in tape. As for the film maker, once he's acquired mastery of tape, he'll still use film techniques and the product may be improved technically (and it's already a technical perfection, he observed) but still be just as 'bad' in program value as it is now." Of "live" performances placed on tape, Mr. Brown said: "This is the film technique. Tape is used the same way, with long advance rehersal, retakes and taping out a sequence." A faster film process with good quality was his ver- sion of "taped live programs." Live Is Dead • Live is passe, Mr. Brown observed, because too many things can go wrong in a live tv show which film or tape can avoid. Sound quality suffers (there's no controlled mix as in film or tape), pre-recording of some shows presents inherent dangers of lipping lyrics or lines ("heaven help you if your lips are out of sync") and tape or film become important in re- peats (economics demands additional play of tv programs). Mr. Brown praised the new Marconi Mark IV Image Orthicon camera. He said his firm had the cameras ordered and with them expected to scan an image with a 1 ,000 line definition which would be re-recorded on tape at the standard (U.S.) 525 lines (see page 84). To Mr. Brown, the camera development will provide "finer quality" pictures and "well-defined" or detailed tv tape. The two production experts also differed on the practical use of tape in tv drama. Mr. Brown asserted that taped "quality drama" is not live but film because of time spent in rehearsal and in taping, a pattern he repeatedly likened to film making. He said "Moon and Sixpence" took three weeks to "film," was taped out of sequence and took "many days to edit." Fast Taping • Mr. Aurthur had the opposite viewpoint, citing his experi- ence with the two-part "What Makes Sammy Run?" special. He said it took only three hours to get 102 minutes of programming on tape. Tv producers cannot "shoot a drama on tape as we would a movie," Mr. Aurthur persisted, because the produc- tion then will "get out of control" and the budget out of bounds. He noted, for example, that "Sammy" was pro- duced at a cost of less than $285,000 for two hours of programming. UA-TV first6mos.: gross of $4.5 million Six months after producing its first film to show advertisers, United Artists Television Inc. grossed $4.5 million, Bruce Eells, UA-TV's executive vice president, told newsmen at United Art- ists' headquarters in New York last week. The revenue came from three film series, two of which were sold to na- tional advertisers. The two national sales accounted for more than $3.6 mil- lion, Mr. Eells said. The series are The Dennis O'Keefe Show sold to Olds- Planners of a tv export program Television's intention to crack trade restrictions on the sale of U.S. tv programs abroad (Broadcasting, Sept. 21) gained momentum last week. William H. Fineshriber, most recently Screen Gems Internation- al vice president and before that with NBC, was named to a 10- week consultancy Mr. Fineshriber to lay the ground- work for "an association of Amer- ican television program exporters." Mr. Fineshriber was appointed by an industry committee which has been investigating the possibilities of overseas trade for the past year. The committee also announced appoint- ment of George Muchnic, lawyer and former motion picture execu- tive, as counsel. The immediate task for Messrs. Fineshriber and Muchnic will be to set up a framework within which a formal organization can operate. Their plan would then go before the committee which appointed them, which would in turn invite interested companies to form the actual organization. The job is com- plicated by legal intricacies involved in setting up an organization under the Webb-Pomerene Export Trade Act, which exempts associations for foreign trade from provisions of the antitrust laws. Mr. Fineshriber emphasized last week that his work in the upcoming weeks would be concerned solely with these organizational steps, and that no overtures toward the work the organization would eventually perform would be made until (1) the export group is formally or- ganized and (2) its objectives have been approved by the Federal Trade Commission. That body is charged with administering the Webb-Pome- rene Act. Merle Jones, president of the CBS Television Station Div. and tempo- rary chairman of the export com- mittee, had indicated several weeks ago that both an executive secretary and a full-time director would be hired to run the formal organiza- tion. Mr. Fineshriber's function would also include recommending personnel for those appointments. Mr. Fineshriber said he would establish an office in New York, probably this week. His deadline for submitting organizational plans: not later than early December. BROADCASTING, October 5, 1959 (PROGRAMMING) 79 Ready to go • NTA executives in New York on Sept. 25 Movers get busy • After work Sept. 25, 60 packers and 120 kept their secretaries busy, just as they did any other moving men invaded NTA's offices in the Coliseum Tower, day. Standing at their New York office doors (right to left): Objective: to pack 151 desks. 75 business machines, type- Sidney Kramer, Burton Lippman, Martin Roberts, Leon writers, adding machines and calculators, 12 tons of pro- Peck, Martin Ratner, Mai Danheiser, Mildred Bonowitz. motional material and 450 files within a few hours. Off to the airport • Trucking can be a slow operation in New York, even from a building as accessible as the Coli- seum Tower. Loading, unloading and reloading were all part of the logistics problem in the giant move. Ready to take wings • Tons of NTA's headquarters gear is momentarily spread throughout a big hangar at New York's LaGuardia Airport pending transfer to American Airlines' cargo planes for the big hop west. ITS MOVING DAY AT NTA Headquarters operations are transferred from New York to Los Angeles on weekend For the headquarters executives and key staff of National Telefilm Assoc., Friday, Sept. 25, was like any other day in New York — they commute to Grand Central, the uptown trek to the Coliseum Tower, 10 Columbus Cir- cle. NTA started off the new week on Monday morning, Sept. 28, just as it usually does too — but with a sig- nificant difference: the offices and peo- ple were now 3,000 miles from Man- hattan, hanging up their hats in new quarters in Los Angeles. Here, too, is parent firm. National Theatres & Tele- vision Inc. In one brief weekend, NTA had moved itself from the foot of Central Park to the foot of the Hollywood hills. It was described as the first transcon- tinental business airlift of its kind. The unique transfer was made in coopera- tion with American Airlines and the moving firm of Fisher & Bro., using facilities of Allied Van Lines Inc. N~A's 30 key personnel and their families making the transfer flew to the West Coast on American Airlines' 707 Jets while the office files and furnish- ings cloud-hopped along on air freight- ers. Home furnishings were following on the ground in a caravan of 22 vans. New headquarters address: 1837 South Vermont Ave., Los Angeles 54. Phone: Republic 1-4111. NTA divisions moving west were NTA executive personnel, NTA Inter- national, creative film programming, ad- vertising, promotion, research, public relations, accounting and legal. NTA divisions remaining in New York: Telestudios, Program Sales, NTA Pictures and Owned and Oper- ated Division. Whoosh, by jet • Parakeet and tropical fish alight in Los Angeles with their mistresses, Virginia Zerbo (left) and Mari Cadigan. NTA also moved 58 other adults. 29 children, three dogs. 80 (PROGRAMMING) BROADCASTING, October 5, 1959 Time at a premium • While these men were tunneling furnishings and files into the Coliseum Tower elevators in Manhattan, scores of other moving men were finishing the packing at 30 homes scattered about in Gotham, Brooklyn, the Bronx, Westchester and Long Island. Come Monday, back to work • But the address is Los Angeles now instead of New York. Business continues as usual with no time lost. Standing (right to left): Leon Peck. Martin Roberts, Jack Gordon, Howard Singer, Burton Bastedo, Robert Shaw and Leon Brachman. Down to earth again • Nine of NTA's 13 headquarters divisions rest on solid ground again at Los Angeles Inter- national Airport and are moved off to the new offices. NTA executives, headed by Oliver Unger, president; Harold Goldman, president of subsidiary NTA International, and Mort Abrahams, NTA creative programming director, were greeted at the airport by stars who are featured in the various NTA tv film series, plus Indians and bagpipers. Keep it, or throw it away? • Deci- sions, decisions, always decisions. But that's what executives are for, muses Harold Goldman, NTA International president, while packing in New York. Now did I or didn't I? • Throw it away, I mean. Part of it's here. Where's the rest? Mr. Goldman sorts it all out as he unpacks in Los An- geles. Secretary Betty Goldsmith helps. So we've moved • But there's more. B. Gerald Cantor (1), NT&T board chairman, shows NTA President Unger new Beverly Hills building plans. Pres- ent offices? Temporary. BROADCASTING, October 5, 1959 81 mobile, on CBS-TV Tuesdays, and The Troubleshooters sold to Philip Morris (Marlboro cigarettes) on NBC-TV Fri- days. Agencies were Leo Burnett for Philip Morris and D. P. Brother for Oldsmobile. The third series, Tales of the Vikings, UA-TV's first program in syndication, brought in over $750,000 in gross sales over a 45-day period. Mr. Eells projected a sales total of $9 million for the 12-month period end- ing in March of next year. This sum, he explained, "will come exclusively from domestic sales of newly-created film product and is based on business ac- complished during our first six months of selling as well as our plans for the next half year." More Network Sales • Two new series will be forthcoming from UA-TV: Hudson's Bay and Miami Undercover. Both, Mr. Eells said, may be sold na- tionally for network play. But in any event, the UA-TV head told newsmen that a "number" of additional proper- ties are in development and from these projected series at least two more will be in syndication before next March. United Artists-TV aim to produce about six series each year, expending about $11 million to develop and pro- duce the properties. Mr. Eells also pointed out that he had never offered Vikings to network sponsors because it "missed the sales season" and thus placed in syndication in mid-August. On activity abroad, Mr. Eells said Vikings ought to "make money for United Artists over the next 10 years via COLORCAST I NG Here are the next 10 days of network color shows (all times are EDT). NBC-TV Oct. 5-9, 12-14 (6:30-7 a.m.) Conti- nental Classroom. Oct. 5-9, 12-14 (12:30-1 p.m.) It Could Be You, participating sponsorship. Oct. 5, 12 (10-11 p.m.) Steve Allen Show, Plymouth through N.W. Ayer. Oct. 6, 13 (9-9:30 p.m.) Arthur Mur- ray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Dancer- Fitzgerald-Sample. Oct. 6, 13 (9:30-11 p.m.) Ford Star- time, Ford through J. Walter Thompson. Oct. 7, 14 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman Craig & Kummel. Oct. 7, 14 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Oct. 8 (9:30-10 p.m.) The Ford Show, Ford through J. Walter Thompson. Oct. 9 (8:30-9:30 p.m.) Bell Telephone Hour, AT&T through N.W. Ayer & Son. Oct. 10 (10-10:30 a.m.) Howdy Doody Show, Continental Baking through Ted Bates. Oct. 10 (10:30-11 a.m.) Ruff and Reddy Show, Mars through Knox-Reeves and Borden through Benton & Bowles. Oct. 10 (7:30-8:30 p.m.) Bonanza, Lig- gett & Myers through Dancer-Fitzgerald- Sample. Oct. 11 (8-9 p.m.) Milton Berle Special, Zerex through BBD0 and Warner Lambert. Oct. 11 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald. domestic and foreign sales." This series first will be dubbed in French and later in Spanish. Mr. Eells said Norman Katz, director of foreign operations of United Artists Associated, also would head UA-TV's activity abroad. This was confirmed la- ter by a formal announcement from United Artists that Mr. Katz would handle foreign tv sales of United Artists features and will switch his headquar- ters from London to New York. Buckeye expands, gets Caravel Films In an another expansion move in the entertainment field by the Buckeye Corp., New York, the company last week announced the acquisition of Caravel Films Inc., producer of tv film commercials and industrial films. Cara- vel has been merged with Transfilm Inc., New York, a tv film-industrial mo- tion picture company, which Buckeye purchased earlier this year, to form Transfilm-Caravel. Buckeye, which is a manufacturer of egg incubators, tents and garden equip- ment, entered the entertainment field in early 1959 by purchasing Flamingo Telefilm Sales, New York distributor of tv programs, and Pyramid Produc- tions, tv film producer, in addition to Transfilm. William Miesegaes, president of Transfilm, will serve in that capacity for the merged Transfilm-Caravel, while David Pincus, Caravel president, be- comes senior vice president. Michael A. Palma, executive vice president, and Thomas Whitesell, vice president in charge of motion picture production respectively of Transfilm, and Calhoun McKean, vice president of Caravel, will continue in their posts with the newly- formed company. Executive office of the firm will be at the Transfilm Bldg., 35 W. 45th St., New York, 36, N.Y. Less diversion, more news on NBC Radio? NBC Radio affiliates last week were expecting news from network headquarters. Reports that manage- ment was considering significant changes in the network's program operational structure were echoing through Madison Avenue, and the word was beginning to spread. The affiliates didn't know quite what to expect, but it was evident that some- thing was coming. Some were pre- pared for departures akin to the ultimate: elimination of virtually all network programming except news, news commentary and, probably, the Monitor service. Informed observers didn't expect it to go that far — or stop that short. NBC officials were on record as saying no programming cutback was currently contemplated. But NBC spokesmen also acknowledged that affiliates had been asking for wider use of NBC's news facilities and for less rigidity in the handling of net- work entertainment programs, whose local appeal varies market to mar- ket and which affiliates therefore would like to schedule according to their local needs. NBC officials said "various approaches" to both these things, especially the expan- sion and diversification of news serv- ice, would be discussed with the Affiliates Executive Committee Oct. 15. It was emphasized several times that no single plan had been con- cretely fixed, pending the session with affiliates. Against this background, observ- ers and amateur logicians tried to devise possibilities that would rec- oncile all the varying reports within one package. The nearest they came was speculation — not endorsed by NBC — that (1) news service (pres- ent and expanded) and probably Monitor would be the backbone of network programming, while (2) entertainment programs would be continued, but with affiliates allowed to pick and choose and, quite pos- sibly, required to pay for this serv- ice if they used it. This elaborately constructed hypo- thesis, or some variation of it, was thus seen as NBC's possible answer to CBS Radio's Program Consolida- tion Plan. There seemed good rea- son to doubt, however, that NBC would follow PCP's lead in substi- tuting programs for money as the basic medium of compensation. But on this, too, officials held strict silence, saying only that several ap- proaches to the programming ques- tion would be discussed when they met with the affiliates committee, headed by George Harvey of WFLA Tampa. One of them ventured con- fidently, however, that the affiliates would be glad to hear what they hear when they do hear it. 82 (PROGRAMMING) BROADCASTING, October 5, 1959 WJAR-TV. CHANNEL 10 • PROVIDENCE. R. I. • NBC • ABC • REPRESENTED BY EDWARD PETRY & CO., INC. BROADCASTING, October 5, 1959 EQUIPMENT & ENGINEERING BRITISH MARK IV IMPORTED Ampex to distribute foreign tv camera superiority over U. S. models exhibited Ampex Corp., Redwood City, Calif., has taken on U. S. distributorship of the British-made Marconi Mark IV camera, which features a 41/2-inch image-orthi- con tube. It will be marketed as a com- panion to Ampex' Videotape recorder. Demonstrated Wednesday (Sept 30) at a press preview at Videotape Center in New York, the Marconi Mark IV was pitted against the standard U. S. camera with its three-inch image orthicon tube. The British import clearly showed im- proved picture quality, as well as great- er ease of operation. First introduced 2Vz years ago in the Mark III camera made by Marconi's Wireless Telegraph Co. Ltd., the 50% larger image-orthicon tube assures more life-like quality than U. S. viewers are accustomed to seeing on their sets. Among its advantages is that the quality stands up longer in tapes produced in quantity when the first tape is made from the Marconi camera, according to Tom Davis, marketing manager for Am- pex Professional Products Div. The OK Group* WBOK- WLOK •> JOK • WXOK • KAOK • KYOK • K* WBOK • WLOK • WGOK • WXC Grou) :yok WBO KAC 'XO KV The VG< OK V> AC Who Kno*s KAost About 241,000 Negroes In Memphis? We Do At c > G m Jr< YC OU| iOl • W. The KW WXC 3rou DK\ VOK (AOK TheO :wb< \oK-y IC-WG 1 this $227,000,- market Cash in on 000 Negro Call our Rep- We Write or Bernard Howard Hew Vork n M A i \ \ , BARONNE ST. Group WXOKM*!He"nL iJl • The OK [AOK - KYOK • WLOK • WBOK • W The OK Group • WGOK • WLOK • Y Convertible Standards • Among the Mark IV's flexibility features, Mr. Davis pointed out, is its "inter-switch" device to convert from 525 (American) to 405 (British) or 625 (Continental) tv stan- dards. The quick-change switch, to change instantly among standards, is an optional feature that can be ordered with the camera or added at a later date, he said. The importance of this feature is seen in the economic reality of international syndication of taped programs. Other quality improvement features singled out in the smaller and lighter Mark IV include; no distortion; no posi- tive, inherent shading problems; up to 6 DB better ratio of signal to noise; re- mote control of all electronic variables, freeing the cemeraman to concentrate on picture artistry, and an automatic iris operating all lenses on the turret not only remotely, but simultaneously and uniformaly. Ampex also announced that parts for the Marconi camera and factory-trained servicemen will be available at all Am- pex supply depots in the U. S. Initial cost of the camera will run about 10% more than the U. S. made three-inch I- O camera, including duty charges, Mr. Davis said. Two win NEC award for scatter fm study Two representatives of Canadian Westinghouse Co. Ltd. will be honored with the National Electronics Confer- ence annual award in Chicago Oct. 12 for a joint technical paper on fm scat- ter systems. A. J. Buxton and M. O. Felix will receive $500 and certificates for the best among 100 papers to be offered during NEC's 15th convention and exhibit at the Sherman Hotel Oct. 12- 15. It was judged the best in terms of "scholarship, originality, significance and clarity." Messrs. Buxton and Felix are co-in- ventors of a method to improve scatter communications systems using fre- quency compression by reducing un- desirable noise. Scatter projects cur- rently are being undertaken for the U.S. Air Force, Royal Canadian Air Force and Supreme Headquarters Al- lied Powers in Europe. Various facets of psychological war- fare will be explored by a Defense Dept. representative during the con- 84 ference. Discussing the subject at an Oct. 14 luncheon will be Dr. F. C. A. Kraemer, department chief of civil affairs. Earlier (Oct. 12) Dr. John C. Green, director of the Dept. of Com- merce's Office of Technical Services, will talk on the problem of "exploding information." Space electronics and television will be among other topics covered at the conference. The annual meeting and exhibit is sponsored by the American Institute of Electrical Engineers, Institute of Radio Engineers, Illinois Institute of Technology, U. of Illinois and North- western U. Participants: Electronic In- dustries Assn., Society of Motion Pic- ture and Television Engineers, and Michigan State, Michigan, Purdue, Wis- consin, Notre Dame and Wayne State U's. Engineers hear doubts about Land color tv A strong skepticism that the Land technique — the use of two colors to infer in the viewer's eye a third color — could be applied to color tv was voiced by Dr. William L. Hughes, Iowa State U., before a meeting of the Pro- fessional Group on Broadcasting, IRE, and the American Institute of Electri- cal Engineers. The joint meeting took place Sept. 25-26 in Washington. After demonstrating the Land tech- nique, where three color visuals result from two-color negatives, Dr. Hughes expressed the view that this system re- sults in a three-color image "not too faithful to the original for color tv." The system does indicate, he said, that complementary colors are stimu- lated by the eye and mind. He added that variations in intensity also have the effect of shifting observed colors above or below a color complementary axis. Dr. Hughes showed these effects in a series of slide demonstrations. The meeting also heard Washington attorney Andrew G. Haley on space communications. Mr. Haley reported on current deliberations in Geneva by the International Radio Conference on requests for space frequencies. The Scott Helt award was made to Dr. Alfred H. LaGrone, U. of Texas, for his work in devising a theory for forecasting television service fields. • Technical topics Ampex sales • Shipment of 25 Video- tape recorders between Sept. 15 and Oct. 1 was reported Oct. 2 by Ampex Corp. There are now 142 tv stations equipped with Ampex vtr machines, 41 with two or more tv tape recorders. BROADCASTING, October 5, 1959 A Powerhouse of dancing to SELL to Main Street! Decorative Miss June Webb fairly "melts" a song. 9nJUwdu£tnq, Roy Acuff s OPEN HOUSE A brand new, syndicated telefilm series of 39 one-half hour shows, with ROY ACUFF — Master Showman and Undisputed King of Country Music — as Host — and featuring the Fabulous Wilburn Brothers — Blonde, Beautiful Miss June Webb — the Riotous Smoky Mountain Boys — the Open House Square Dancers — Guest Stars Galore. fast-moving Town and Country Music, comedy and YOUR CLIENT'S PRODUCT from Madison Avenue Here is the answer to the television fan's recurrent plea for first-rate Country and Western musical fare. "Open House" packs more music into 30 action-filled minutes* than any other syndicated show — is notable also for its freshness, gigantic cast and unusually high film quality. * 26:30 min. actual time AVAILABLE TODAY! WRITE WIRE PHONE Distributed by ACUFF-ROSE ARTISTS CORP. P.O. Box 9157-2508-B Franklin Road Nashville, Tennessee Cypress 7-5366 Sales Representatives John T. Link, Nashville Cypress 7-5366 Ben Berry, Chicago Central 6-1805 Teddy and Doyle, the hand- some "Wilburn Brothers." Madcap antics by Grandpap and Bashful Brother Oswald. Roy and June kibitz on Os- wald's banjo pickin'. Alabama Belles — Connie Ellis and Melba Montgomery. BROADCASTING, October 5, 1959 "Laughin' It Up!" A typical moment at "Open House". MAIL COUPON TODAY Acuff-Rose Artists Corp. P.O. Box 9157— 2508-B Franklin Rd. Nashville, Tenn. □ Is the "Roy Acuff Open House" telefilm series still available for this market? □ Please furnish us complete information about "Roy Acuff's Open House". □ May we see an audition print of "Roy Acuff's Open House"? Name Title Station Address City Zone State 85 GOVERNMENT RATES TH* AMONG THE TOP ONE HUNDRED TV MARKETS * SOURCE: TELEVISION MAGAZINE MX, the friendly Lion says . . "YOU GET THE LION'S SHARE OF RICH AGRICULTURAL AND INDUSTRIAL MID'AMERICA" Shoot Dead Center for SALES POWER! MA0HOM 1 / Mlo,WK wis. u rtiifo t " X 4 |\ QCKFORD nh -yd CrlKALS MXON YES, STRAIGHT SHOOTIN' RIGHT INTO 365,000 HOMES IN THE HEART OF M!D« AMERICA'S AGRICULTURAL AND INDUSTRIAL MARKETS REPRESENTED BY H-R TELEVISION INC. J. M. BAISCH GEN. MGR. Mack-Whiteside appeal denied Defense counsel for former FCC Comr. Richard A. Mack and his friend Thurman A. Whiteside are undecided whether to ask for a rehearing of their latest move for acquittal or to carry their appeal to the U.S. Supreme Court, Nicholas J. Chase, Mr. Mack's attorney, said last week. Mr. Chase offered this comment after a three-judge panel of the U.S. Court of Appeals in Washington turned down the defense appeal of U.S. District Court Judge Burnita S. Matthews' denial of a move for acquittal. He added that even if defense counsel does not ask for a rehearing by the full nine-member appeals court or does not appeal to the Supreme Court, it prob- ably will ask for a change of venue to Florida. The criminal conspiracy case is set for retrial by Judge Charles F. Mc- Laughlin of the U.S. District Court in Washington beginning Nov. 3, but could be delayed by defense moves. The first trial of Messrs. Mack and Whiteside ran 14 weeks from April to July 1959 and ended with a hung jury. The de- fense appeal followed Judge Matthews' refusal to acquit, with counsel holding a new trial should not have been or- dered. Chief Judge E. Barrett Pretty- man and Judges Henry W. Edgerton and Wilbur K. Miller of the appeals court said such an interpretation of law "was not so intended and cannot be so read." Any delay in the Mack-Whiteside trial probably would hold up the FCC's rehearing of the Miami ch. 7 and Or- lando ch. 9 cases, which are postponed pending retrial of the criminal case because they both involve allegations of off-the-record contact by parties with FCC members during Mr. Mack's tenure on the FCC. Messrs. Mack and Whiteside are charged with conspiring to obtain the grant of ch. 10 in Miami for Public Service Tv Inc., a subsidiary of Na- tional Airlines. WRCV hearing date The FCC last week postponed for one week an oral argument in the Philco vs. NBC case — whereby Philco is protest- ing the license renewals of NBC's Phil- adelphia stations (WRCV - AM - TV). Originally scheduled for Oct. 1, the Commission rescheduled the argument to Oct. 8 at 2:15 p.m. This will be held before the full Commission in Wash- ington. Philco's protest is based on the charge that NBC ownership of the Philadelphia stations is an unfair competitive advan- tage over Philco since the stations are identified as a service of RCA. The tv station was originally put on the air by Philco. It later was sold to Westing- house. Westinghouse, in turn, swapped the Philadelphia radio and tv properties for NBC's Cleveland stations plus $3 million. This was the subject of a consent de- cree filed by NBC-RCA and the Justice Dept. two weeks ago whereby NBC is required to dispose of the Philadelphia properties among other provisions (Broadcasting, Sept. 28). The govern- ment's basic charge was that NBC co- erced Westinghouse into agreeing to make the exchange by threatening to withdraw or refuse network affiliation. FBA panel discusses equal time problems The meaning of the new political broadcasting law, whether is should go further and administrative problems in its enforcement were discussed by a five- man panel of industry and government experts Sept. 25 at the annual conven- tion of the Federal Bar Assn. in Wash- ington. An amendment passed by the 86th Congress exempted certain types of news programs from Sec. 315 of the Communications Act (Broadcasting, Sept. 7). FCC Comr. Frederick W. Ford said that the law abolished legislative basis for the FCC decision that candidates are qualified to equal time when an op- ponent appears on a news show. He said, however, that under the old law he did not see how the FCC could have reached any other decision. Comr. Ford felt the amendment will be harder for the Commission to administer because the legislative history leaves several things unclear. CBS Vice President Richard Salant said that his network and all broadcast- ers are determined to be fair to all cand- idates during future elections. He said efforts toward repeal of Sec. 315 are in the future but for the present CBS would devote its efforts to proving that 70 House members who voted against the measure are wrong. Douglas Anello, NAB chief attorney, said that he was disappointed in the legislation because so little considera- tion was given to outright repeal of the equal time law. He said small stations are going to face big problems under the law which the networks will not en- counter. The bill does not give stations a new "freedom," he maintained, be- BROADCASTING, October 5, 1959 WRBX-TV INCREASE POWER OVERNIGHT No need to lose a minute of com- mercial time when you install a Collins Power Increase Package. A flick of a switch reduces power to normal outputs — you instantly resume standard operation. 300J-2—from . 100 to 250, 500 or 1,000 watts 550A-l—from 250 to 500 or 1,000 watts 21E/M—from 5,000 to 10,000 watts Collins transmitters give high qual- ity broadcast operation. Clear, sharp signals and low distortion assure high fidelity transmission. Advanced design tubes and com- ponents improve performance, promote long life. To sign on tomorrow with more power, specify a Collins high fidel- ity broadcast transmitter. There's one to fit your own broadcast needs. Call or write Collins for further in- formation and details. COLLINS RADIO COMPANY • CEDAR RAPIDS, IOWA • DALLAS, TEXAS • BURBANK, CALIFORNIA cause coverage of the news is their jobs. Richard Solomon, former FCC as- sociate general counsel and now with the Antitrust Div. of the Justice Dept., explained Justice's reasons for interven- ing in the case at the FCC. He said that it is fair to say broadcasters are on "probation" and that if they do not "be- have," a stronger law rather than re- peal will be the result. Washington attorney John L. Rauh Jr. advocated a law requiring radio-tv stations to give candidates free political time. He said money is the determining factor between candidates and that a candidate's ability or inability to buy time should be taken out of elections. Stations now have an obligation to give free time under the fairness doctrine, he said. Initial tv decisions on Farmington, Eugene FCC initial decisions were issued last week for vhf stations in Farm- ington, N.M., and Eugene, Ore. Hear- ing Examiner Elizabeth C. Smith rec- ommended that Farmington ch. 12 be granted to Farmington Broadcasting Co. following a merger of that appli- cant with competitor Four Corners Broadcasting Co. Under the merger agreement, Four Corners stockholders were given an The OK Group- WBOK WLOK \ ,OK • WXOK • KAOK • KYOK • Yi <• WBOK • WLOK • WGOK WXC Grou| :yok WBO KAC 'XO KV The /G< OK V> \C :-i n H A rOK-KAn" - : Who Knows Most About 100,000 Negroes In Baton Rouge? x G Vk \t fU in fC Mil JO) w The KW WXC Srou 3K-\ YOK We Do At I Cash in on this $113,000, 000 Nearo P*"* We Can Show You How- Write or Call cor ReP- CAOK Bernard Howard The O New York [• WB< \OK-Y KWG< Group- WXOKPWMPOTjUU The OK CAOK - KYOK WLOK WBOK- W The OK Group • WGOK • WLOK • ft uuvni/. wr\v . v *nv . wnrw i 88 (GOVERNMENT) **JEff 505 1AROHNESV Am processing list The FCC has announced a new list of 54 standard broadcasting station applications which will come up for processing Oct. 31. The list begins with the applica- tion of KSAM Huntsville, Tex., for increased power (BP-12238). The Commission said that any application which must be con- sidered with these 54 must be filed no later than the close of FCC business Oct. 30. The complete list of pending applications due for consideration at the end of this month is published in For The Record, page 109. option to purchase 50% of the Farm- ington stock. Cloyed O. Kendrick is president of Farmington Broadcasting and Wade Beavers is president of Four Corners. Hearing Examiner Thomas H. Don- ahue recommended that Eugene ch. 9 go to Liberty Tv Inc. and denied the competing application of KEED Eu- gene. Mr. Donahue stated that KEED and KDON Salinas, Calif. — formerly owned by KEED president Glen M. Stadler — had misrepresented their pro- gramming logs to the FCC. He said Liberty, whose principals have no past broadcast experience, is preferred over "an applicant experienced in broad- casting but with a bad record." SEC seeks to halt sale of Guild stock Hal Roach Jr., Guild Films and two California banks were called into fed- eral court in New York last week by the Securities & Exchange Commission. The charge involved selling Guild Films stock without registering it with the SEC. The stock in question was given to the banks by Mr. Roach as collateral on a $125,000 loan, which dates back to September 1958. The banks — the Santa Monica bank and the Southwest Bank of Inglewood — sought to sell it after Mr. Roach defaulted on his loan. (Mr. Roach had secured the loan ini- tially with stock in F.L. Jacobs Co., but substituted the Guild shares after trad- ing in F. L. Jacobs was suspended on the New York Stock Exchange.) Mr. Roach obtained the stock in Feb- ruary this year as part of a deal in which he was to give Guild five film series in return for 400,000 shares, plus $700,000, plus payment of other Roach obligation to several financial compa- nies (Broadcasting, Feb. 23). Guild Films said last week that it had never received the films, which are tied up in the legal affairs of Mr. Roach and his erstwhile business associate, A. L. Gu- terma. The Guild stock given to Mr. Roach was marked "for investment only" and could not be transferred. After the loan default, the California banks secured an order from the New York State Su- preme Court saying that the shares were "free stock and could be sold." The SEC challenges validity of this ruling in seeking to halt further disposition of the shares (9,500 of the 50,000 have already been sold). • Government notes Four city identity • A four-city iden- tification has been approved for ch. 10 KWRB-TV Riverton, Wyo. With ap- proval of all but one FCC commission- er (Comr. Robert T. Bartley), the ch. 10 station received permission to iden- tify itself also with Thermopolis, Wor- land and Lander. Dual-city identifica- tion has become common recently, and tri-city identities are not unknown, but this is the first whereby a station is per- mitted to associate itself with four cities. Hearing on KSWO-TV move • The FCC has ordered a hearing, after a pro- test by KFDX-TV Wichita Falls, Tex. (ch. 3), on a July 29 grant to KWSO- TV Lawton, Okla. (ch. 7), to change transmitter location from 4 miles east of Lawton and 49 miles northeast of Wichita Falls to 32 miles from Lawton and 49 miles from Wichita Falls, in- crease power to 316 visual, change an- tenna and transmitter types and make other equipment changes, with antenna 1,050 feet. The FCC rejected KFDX- TV's motion for a stay and made the protesting station a party to the hearing. Frank protest denied The FCC Wednesday (Sept. 30) an- nounced that it has directed the staff to prepare a decision denying the protest of Nathan Frank (owner of WNBE-TV New Bern, N.C.) asking for reconsid- eration and stay of the grant of ch. 13 to WVEC-TV Hampton, Va. WNBE- TV formerly was authorized ch. 13. which was shifted to the Hampton area, and Mr. Frank's outlet was assigned ch. 12. It was reported that Mr. Frank has been unable to secure a transmitter site the necessary 120 miles from adjacent ch. 13. WNBE-TV has never been on the air on either channel. WVEC-TV, owned by Peninsula Broadcasting Corp., formerly operated on ch. 15 and re- ceived the vhf channel after a merger agreement for ch. 13. BROADCASTING, Oct.ber 5, 1959 FATES & FORTUNES Tarcher Broadcast Advertising • Jack D. Tarcher, senior vp at Lennen & Newell, N.Y., for three years, resigns to join Doyle Dane Bernbach, that city, in executive and ad- ministrative capacity. His exact title has not been determined. Mr. Tarcher, in advertising over 25 years, earlier had been in executive posts with Biow Co. and Cecil & Presbrey, both New York, and had been president of his own agency, J. D. Tarcher Co. • George Goodlett, account super- visor on Lever Bros. Imperial marga- rine and Angostura-Wuppermann Corp. at Foote, Cone & Belding, N.Y., named vp. Prior to joining FC&B in 1958 he was senior account executive at Young & Rubicam. William H. Bambrick, account executive on Lever Bros, and Pepsodent at FC&B, also appointed vp. He was formerly with program and re- search staff of McCann-Erickson. • Harold Miller, associate media di- rector of Benton & Bowles, N.Y., elected vp. He joined B&B in 1954 as media analysis manager. • Don Weill, formerly vp at Benton & Bowles, N.Y., to D'Arcy Adv., that city, as vp and account supervisor. • Gerald F. Selinger, formerly execu- tive vp of Lee Ramsdell & Co., Phila- delphia, opens agency bearing his name in Barclay Bldg., 1 Belmont Ave., Bala- Cynwyd, Pa. Phone Trinity 8-8300. John P. King, formerly merchandising director of consumer accounts at Rams- dell, joins Selinger agency. • Wallace H. Lancton, associate media supervisor at Product Services Inc., N.Y., elected vp and board mem- ber. • David G. Lyon, former senior vp at Cecil & Presbry, N.Y., announces opening his own advertising and mar- keting service at Hillspoint Rd., West- port, Conn. Phone Capitol 7-8000. • Hal James, former- ly vp and director of radio-tv at Doherty, Clifford, Steers & Shenfield, N.Y., joins Robert C. Durham Assoc. (agency coun- sellors), that city, as partner, with princi- pal interests in radio- Mr. James tv consulting area • J. Davis Danforth, executive vp of BBDO, N.Y., and immediate past chair- man of American Assn. of Advertis- BROADCASTING, October 5, 1959 ing Agencies, named chairman of Ad- vertising Federation of America's fi- nance committee. • Anthony S. Gee resigns as media di- rector of Erwin Wasey, Ruthrauff & Ryan, N.Y., to work in psychology. He is succeeded by Marvin Richfield, formerly media supervisor with War- wick & Legler, N.Y. • Allan J. Moll, manager of Los An- geles office of Frank B. Sawdon Inc., New York agency, elected vp. • Charles A. Hinman appointed in- stitutional product manager of Quaker Oats Co., Chicago. He was previously assistant manager of company's east- ern region. • Lyle C. Abbott, formerly member of board and vp, agricultural division, Klau-Van Pietersom-Dunlap, Milwau- kee, joins Gardner Adv., St. Louis, in executive capacity, initially assigned to agricultural accounts. • Thomas P. Wright, vp of Tucker Wayne & Co., Atlanta, named manager of agency's new office in Prudential Bldg., Jacksonville, Fla. Phone Ex- brook 8-1524. • Robert F. Laws, vp of Eisaman-Johns Adv., L.A., and pre- viously western sales manager of radio and tv with ABC, elected principal in that agen- cy with company name being changed to Eisaman, Johns & Laws. Before joining E-J, Mr. Laws operated his own agency in that city. • James C. Nelson Jr., creative di- rector and account executive, and Harold H. Marquis Jr., merchandis- ing director and account executive, ap- pointed vps of Hoefer, Dieterich & Brown, S. F. • Timothy C. Norton, account execu- tive with Wentzel & Fluge, Chicago, appointed advertising manager of Otoe Food Products Co., Nebraska City, Neb., manufacturer of Morton House canned food. • William M. Nagler promoted from account executive to account supervisor in Chicago office of Young & Rubicam. • Edwin T. Morgan, production man- ager of radio-tv department of Erwin Wasey, Ruthrauff & Ryan, L. A., pro- moted to new post of assistant director of that department. • James Schmidt, copywriter with Kenyon & Eckhardt on special assign- ments in New York and other offices, named associate creative supervisor at K&E, Chicago. Mr. Laws Mr. Cannon • Cal Cannon, gen- eral manager of KIEV Glendale, Calif., for past 13 years, opens agency bearing his name in that city at 110 West Broadway. Phone Chapman 5- 5522. Kay Hut to, formerly with NBC, appointed chief timebuyer and secre- tary. • Edward Torgersen, senior copy- writer at McCann-Erickson, N.Y., for past five years, appointed creative su- pervisor on Schick Safety Razor at Compton Adv., Los Angeles office. • Gene M. Brown, press relations manager of Olin Mathieson Chemical Corp, N.Y., appointed public relations director. • Thomas L. Blosl rejoins Botsford, Constantine & Gardner, Seattle, as ra- dio-tv director. He was promotion di- rector of KIRO-TV, that city, for past year and was previously assistant pro- duction manager of agency. • David McConaughy, marketing ana- lyst at McCann-Erickson, Cleveland, to Westclox Div. of General Time Corp., La Salle, 111., as market research man- ager. • James W. Cook, vp-marketing at American Telephone and Telegraph Co., named public relations vp. He is succeeded by Gordon N. Thayer, op- erating vp of Ohio Bell Telephone Co. • Norman W. Levally, 54, vp of Leo Burnett Co. and veteran Chicago advertising executive, died Sept. 22 in Land O' Lakes, Wis. Mr. Levally joined Burnett in 1940 from Frigid- aire Div. of General Motors Corp. In 1946 he formed Shaw- Levally, ad- vertising agency, and later was partner in Sheriff-Levally. He returned to Bur- nett in 1954. • Gerald M. Lowery joins Keyes, Martin & Co., Springfield, N.J., as technical copywriter and client con- tact. He was formerly with Fuller & Smith & Ross, Pittsburgh, in similar capacity on Westinghouse account. • Raymond Everett Nelson, 52, manager of New York office of Gregory & House & Jansen, Cleveland agency, died Sept. 25 in New York. He had been eastern produc- tion manager of NBC, then program execu- tive of MBS. He later joined Charles M. Storm agency as vp and director of radio-tv, Keystone Adv., and then 89 Mr. Nelson formed Nelson Productions Inc., which provided agencies with produc- tion and promotional services. Mr. Nelson was also vp of National Tele- film for four years, starting its tv network, and at one time was in charge of WNTA-AM-FM Newark. He was a founder and first vp of American Tele- vision Society. • Richard H. Maass, formerly adver- tising and sales promotion manager of Seabrook Farms, Seabrook, N.J., joins Breast - O' - Chicken Tuna, San Diego, as eastern division sales man- ager, with additional responsibility for Purr cat food sales in that division. • Paul Schrimpf, formerly farm serv- ice director of WDAF Kansas City under name of Paul Vogel, to Merritt Owens Adv., that city, as farm direc- tor and account executive. • Robert H. Higgins, formerly west- ern sales manager of Wm. Underwood Co. (canned foods), Watertown, Mass., to Kenyon & Eckhardt, Boston, as ac- count executive. The Media • Wilbur M. Fromm, manager of ad- vertising and promotion with NBC Spot Sales, N.Y., appointed manager of new business and promotion depart- ment. Mr. Heffner • Richard D. Heff- ner, director of in- formation services for CBS - owned radio stations, appointed by CBS Editorial Board to additional duties of editorial consultant. Mr. Heffner, who now becomes member of CBS Corporate Affairs staff, will func- tion under general supervision of net- work's editorial board and will be avail- able to assist CBS-owned radio and tv stations in their editorial efforts. • Harold S. Cran- ton appointed direc- tor of advertising and promotion for Metro- politan Broadcasting Corp., N.Y. He had served in similar ca- pacity with ABC, that city, as well as in post of sales development and research director. Mr. Cranton was previously with NBC-TV as supervisor of sales presentation and with RAB as assistant director of national pro- motion. Metropolitan stations are WNEW-AM-FM-TV New York, WTTG (TV) Washington and WHK Cleveland. Mr. Cranton Automotive Sales $ 299,539,000 General Merchandise $ 148,789,000 Total Retail Sales $1,286,255,000 NO, THIS IS "KNOE-LAND" (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Consumer Spendable Income $1,761,169,000 Food Sales $ 300,486,000 KNOE-TV AVERAGES 78.5% SHARE OF AUDIENCE According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100%, and for 278 weekly quarter hours 92% to 100%. KNOE-TV A James A. Noe Station Channel 8 Represented by Monroe, Louisiana h-r Television, inc. Photo: "Greenville Mill, Division of Mohasco Industries, Inc.", Greenville, Missis- sippi, Manufacturers of the finest carpets and rugs. • Walter B. Lake, manager of Daren McGavren Co.'s Los Angeles office, named vp. • David W. Gottlieb has been named general manager of Lee radio-tv sta- tions and newspapers, president Lee P. Loomis announces. Mr. Gottlieb was formerly business manager of Daven- port (Iowa) Democrat and Times, Lee papers. Mr. Loomis also announced that headquarters for Lee stations and newspapers have been shifted from Mason City, Iowa, to Davenport. Lee stations are KGLO-AM-FM-TV Mason City; KHQA-TV Hannibal, Mo.; WMTV (TV) Madison, Wis.; WTAD- AM-FM Quincy, 111.; 41% of WKBT (TV) La Crosse, Wis., with minority interests in WIBA Madison and KFAB Omaha. • Del Murry, account executive with Botsford, Constantine & Gardner, San Francisco, named general sales man- ager of KYA, that city. Previously di- rector of advertising and merchandising for Dr. Pepper Co., Dallas, Mr. Murry joined BC&G some 10 years ago. He has been account supervisor on Plym- outh Dealers Assn. and other accounts. • LOU SlLVERSTEIN promoted from as- sistant general mana- ger of KSDO San Diego to station man- ager. He was previ- ously assistant general manager of KBUZ Phoenix, Ariz. Those stations comprise Gordon Broadcasting Co. Sam Riddle moves from KBUZ to KSDO as pro- gram director. Dick Venturino, for- merly with KCUB Tucson, Ariz., named program director of Gordon stations. Johnny Miles, formerly of KTSM El Paso, Tex., appointed KBUZ program director. • Ray C. Brown appointed director of station relations for Tri-Buy radio sta- tions (KFOX Long Beach; KSON San Diego and KITO San Bernardino, all California) . • Robert M.Peebles, vp and general man- ager of WKNY-AM- TV Kingston, named station manager of tWROW Albany, both ,_JfM New York, succeed- \mJM ing George M. Per- kins, who has been Mr. Peebles appointed executive assistant to vp and general manager of WROW and WTEN(TV) Albany, Thomas S. Murphy. • Rudi Neubauer, sales manager of WMAQ Chicago since 1951 will retire in November. He started with NBC Chicago operations in June 1929, worked as spot and local radio sales- Mr.Silverstein 90 (FATES & FORTUNES) BROADCASTING, October 5, 1959 I man from 1942, and went to NBC Radio Network Sales in 1949. • Ira G. DeLumen, sales service man- ager of operations department of CBS- TV Production Sales in New York, named eastern sales manager. Joseph D. Manetta, unit manager for CBS- TV specials, and Paul Wilson, admin- istrative manager of design services in network's production operations de- partment, named executive producer and business manager, respectively, of that division. • Lee Dolnick, promotion director and account executive with WITI-TV Milwaukee, appointed local sales man- ager. • Graeme Zimmer, national sales di- rector of Continental Broadcasting (station representative firm, owned by Rollins Broadcasting Co.) for past five years, elected vp of both Continental and parent company. • Hunt Stromberg Jr., director of program development and planning, CBS-TV Hollywood, named director of programs, development and William Self, executive producer, appointed director of programs, administration, in re-organization of department. Under new set-up, Mr. Self will devote full time to supervision of both live and film network programs regularly sched- uled out of Hollywood; Mr." Strom- berg will concentrate on new and ex- panded program plans. • Robert Flanigan, with sales staff of John E. Pearson Co., station rep., Chicago, named midwest manager suc- ceeding James Bowden who resigns to devote time to station ownership. Jon Farmer, formerly air personality and salesman with WAGA-AM-TV Atlanta joins Pearson's office in that city, as head of southeastern territory. He suc- ceeds Robert M. Baird, who joins Blackburn & Co., media broker, in At- lanta. • Warren Rashleigh, formerly news director of KAKE Wichita, Kans., to KNOT Prescott, Ariz., as sales man- ager. • Byington F. Colvig, formerly with Chicago office staff of CBS Spot Sales and Joseph Rank, sales service man- ager at Blair-Tv, L.A., named tv ac- count executives with latter firm. Rich- ard Thacker, formerly with ABC, Hollywood, succeeds Mr. Rank. All three appointees report to David Lun- dy, head of tv sales for Blair in Los Angeles area. • C. G. Condra, manager of KWON Bartlesville, Okla., to KZEY Tyler, Tex., in similar capacity. • Thomas F. McCollum, director of sales promotion and merchandising with WLEE and WXEX-TV Peters- First slate • Officers of the new National Assn. of Fm Broadcasters get best wishes for success from NAB President Harold Fellows (second from left) at their organizational meeting two weeks ago (Broadcasting, Sept. 28). The group (1 to r) : T. Mitchell Hastings Jr., Concert Network Inc., Boston, NAFMB executive vice president; Mr. Fellows; Association Secre- tary Frank Knorr Jr., WPKN Tampa; NAFMB President Fred Rabell, KITT San Diego, and Bill Tomberlin, treasurer of NAFMB. burg-Richmond, Va., named operations manager of WXEX-TV. • Edward A. Warren promoted from head of film department to program manager of WGN-TV Chicago. He succeeds Alexander Field Jr., ap- pointed manager of WGN-AM-TV's new public affairs department. Mr. Warren formerly was with WCAU-TV Philadelphia and WNDU-TV South Bend, Ind. • Bill Palmer, senior accountant of Price Waterhouse, specializing in mo- tion picture and tv examinations and studies, named business manager of KTLA(TV) Los Angeles. He succeeds Stan Wainer, named financial vp and secretary of Royal Industries, elec- tronics firm. • Calvin H. Mann, assistant manager of KVOS Bellingham, Wash., promoted to station manager. Prior to joining station in 1957, Mr. Mann worked on several newspapers in that city. • Lawrence H. Rogers, president of WSAZ Inc. (WSAZ-AM-TV and WKAZ-FM Huntington-Charleston,) appointed chairman of West Virginia Economic Development Agency. • William C. Hester, director of client service at Beltaire, Vincent, & Hull Adv., Detroit, to CKLW-AM-TV Mr. Mann BROADCASTING, October 5, 1959 Windsor, Ont. -Detroit as sales promo- tion director. • Robett Newman, previously with WEEU Reading, Pa., named sales man- ager of WTKO Ithaca, N.Y. • William J. Wheatley, formerly pro- gram director of KRLA Pasadena-Los Angeles, to KPOP Los Angeles in simi- lar capacity. • Allen L. Lewis, announcer and later in sales department of WGR-AM- FM Buffalo, appointed sales manager of WGR-FM. • Alex Tovar, chief accountant with KTLA (TV) Los Angeles, named con- troller. • Jack Dunhaver, chief announcer of KOYN Billings, Mont., named pro- gram manager of KOOK that city, suc- ceeding Ed Black, named chief an- nouncer and air personality. Vic Mil- ler, formerly chief announcer and news director, continues in latter capacity. • Don Brown, member of directors' staff of KCOP (TV) Los Angeles, ap- pointed director of education television for station. • Jim Gosa, salesman with KFOX Long Beach, to KEZY Anaheim, both Cali- fornia, as head of new Long Beach sales office at 326 Bixby Rd. • Theodore R. Safford appointed program director of WINF Manchester, Conn. • Paul Ray, 65, former Chicago man- 91 ager of John Blair & Co., station rep- resentative, until his retirement two years ago, died following stroke Sept. 28. Mr. Ray was with Blair 17 years. • Bill Weaver, formerly air personal- ity with KSAY San Francisco and, prior to that, with KCBS, that city, rejoins latter station as executive producer. o Roy Albertson of WBNY Buffalo elected chairman of Assn. of Independ- ent Metropolitan Stations, succeeding Bill Simpson of KOL Seattle. Bill Hughes, CKNW New Westminster, B.C., elected new vice chairman. • Robert S. Larimer, formerly pro- gram director of WSIX Nashville, to WCAO Baltimore in similar capacity. • Billy Dale, air personality with WTAO Cambridge, Mass., appointed program director. • Bill Shomette, previously program director and farm director of WOAI- AM-TV and in latter capacity with KENS-AM-TV, both San Antonio, Tex., appointed program director of KRGV Weslaco, Tex. Wray Post, KRGV air personality, adds duties of production manager. • Charles January, KTTV (TV) Los Angeles engineer-technician, promoted to assistant chief engineer. Tom Maney, formerly with Blair-Tv, national sta- tion rep, to local sales staff of KTTV as account executive. • George S. Dris- coll, engineer with WHAM-AM-TV and WHFM (FM) Roch- ester for 30 years and acting assistant direc- tor of engineering with WROC-TV (for- merly WHAM-TV), , i , • _ Mr. Driscoll promoted to engineer- ing manager of last-named station. Alfred W. Balling, transmitter su- pervisor of WROC-TV and also with WHAM-AM-TV and WHFM for 30 years, named assistant engineering manager. e Robert E. Richer, formerly nation- al sales manager of Bill Grauer Produc- tions (Riverside Records), N.Y., to sales staff of Adam Young Inc., that city. • William O. Jones, formerly with radio sales staff of H-R Representa- tives, Atlanta, to The Katz Agency, that city, in similar capacity. • Bruce Williamson, director of news and special events with WHIM Provi- dence, joins WRVM Rochester in simi- lar capacity. He is succeeded by Don- ald S. Gordon Jr., who was assistant director. George Barbarette. for- 92 (FATES & FORTUNES) Surprise award • A Gold Mike award is presented to William A. Schudt Jr. (center), vice president in charge of affiliate relations, CBS Radio, by Dr. Frank Stanton (left), president of CBS, and Arthur Hull Hayes, president of CBS Radio. This was a surprise recognition of Mr. Schudt's 30 years of service; the award is ordinarily given only to affiliates who have been three decades with the network. Gold Mike awards were presented at the sixth annual convention of CBS Radio Affiliates Assn. Sept. 23-24. Other awards went to Robert Wehrman, WDOD Chattanooga; Clyde Rembert, KRLD Dallas; Hugh Terry, KLZ Denver; Hoyt Wooten, WREC Memphis; F.C. Sowell, WLAC Nashville; Ray Jordan, WDBJ Roanoke; James R. Agostino, KXLY Spokane; Thad Sandstrom, WIBW Topeka; Tom Bashaw, KFH Wichita, and Warren P. Williamson Jr., WKBN Youngstown, Ohio. merly news director of WBIS Bristol, Conn., succeeds Mr. Gordon. • Joseph J. McCabe, formerly with accounting staff of Mallinckrodt Chem- ical Works, St. Louis, appointed comp- troller and business manager of KPLR- TV, that city. / • Gerald Eugene Norbury appoint- ed news director of WKBH and WKBT (TV) La Crosse, Wis. • John Leban, production manager of WCAE Pittsburgh for past 17 years, to music programming department of WWSW-AM-FM, that city. • Robert Schultz, formerly sales ex- ecutive with NBC's Telesales Dept. and California National Productions Div., to New York sales staff of ARB. • Bernie Mann, account executive, moves from WAKE Atlanta to WOV New York, both Bartell Family stations. John E. Crawford, previously with KLM Royal Dutch and Pan American Airlines, succeeds him at WAKE. • Jim Hayden program director and chief announcer of KBAK-TV Bakers- field, Calif., to announcing staff of XETV (TV) Tijuana-San Diego. • Art Ford, air personality, signs two- year contract with WRCA-AM-FM New York. • Joseph R. Fife, general manager of WBBC Flint, Mich., will resign effective June 1, 1960. Mr. Fife has been presi- dent of Flint Radio Broadcasters Assn., and member of net- Mr. Fife work affiliates ad- visory committee of NAB. • Don Rowland, news director of KLFY-TV Lafayette, elected president of new United Press International Broadcasters of Louisiana. W. E. Jones of KSLO Opelousas, and Clarence Faulk, KRUS Ruston, were elected first and second vps, respectively. • John M. Walker, formerly account executive at The Katz Agency and with WNBQ (TV) Chicago, to sales staff of Daren F. McGavren Co., that city, radio-tv station rep. • Edwin S. Friendly Jr., formerly producer of CBS-TV's Jimmy Dean Show, to NBC-TV New York, as gen- eral sales executive. • Ace Diamond, news director of KACE Riverside, Calif., to KNX-AM- FM Los Angeles as director. • Andrew Willoner of CBS News BROADCASTING, Octeber 5, 1959 YOU MAY NEVER SKI JUMP 316 FEET*— BUT . . . You'll Go Farther With WKZO Radio In Kalanazoo- Battle Creek And Greater Western Michigan! 7-COUNTY PULSE REPORT KALAMAZOO- BATTLE CREEK AREA — MARCH- APRIL 1959 SHARE OF AUDIENCE — MONDAY-FRIDAY WKZO Station "B" Station "C" 6 A.M. - 12 NOON 30 21 1 1 12 NOON -6 P.M. 27 22 10 6 P.M. - 12 MIDNIGHT 29 22 10 WKZO Radio is the first choice of leading advertisers for effective coverage of the Kalamazoo-Battle Creek market. Pulse (see left) points to WKZO Radio as the area's leadership station, with a total audience 32% larger than that of any other. First-class Fetzer and CBS program- ming has paid off — morning, afternoon and evening — in the highest ratings for 345 of 360 quarter-hours surveyed (Monday-Friday, 6 a.m. -midnight). Ask Avery-Knodel to strap WKZO Radio to your schedule for a record jump into Kalamazoo-Battle Creek and Greater Western Michigan. *Ansten Samuelstuen holds American ski jump record of 316 feet set in 1951 at Steamboat Springs, Colorado. WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO WWTV — CADILLAC, MICHIGAN KOLN-TV — LINCOLN, NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS WMBD-TV — PEORIA, ILLINOIS WKZO CBS RADIO FOR KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN Avery-Knodel, Inc., Exclusive National Representatives BROADCASTING, October 5, 1959 93 The OK Group* WBOK WLOK \ >OK • WXOK • KAOK • KYOK • ¥i <• WBOK • WLOK • WGOK • WXC IfOK KA^u »- : Who Knows KAost * About U3,000 Negroes In Mobile? G V( fU rr< rc JOI • W, The KW WXC Grou DK\ We Do At Cash »n on 000 Negro tial. this $113,000,- market poten- Show You How We Can or Call our Rep- Grou| :yok WBO KAC 'XO K-V The VG< OK V> AC M n M A \ \ CAOK Bernard Howard The O Hew York I- WBC \OKVI KWG< Group WXOK»PMF,f*GOKrThe OK CAOK ' KYOK -WLOK* WBOK* W The OK Group • WGOK • WLOK • r 505 BARONNEST- ■HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 22, N. Y. ELdorado 5-0405 AMPEX All professional recorders;, ; readily available in stock-including { ; 300s & 350's. SHIP ANYWHERE fN. U.S.A.. c/Vi DIRECT TO VOL/ AT FACTORY. PRICES kierulff SOUND CORPORATION elected president of Washington Audio Video Engineers Assn. Other officers: Ralph Shultz of CBS Radio, vp; John Roulet, secretary-treasurer; Ann Breckner, MBS, and John Hofen, NBC-TV, board members. • Frank Sanzo, formerly manager of Beneficial Finance Co., Albuquerque, and Pat Grady, of KONO and KENS, both San Antonio, Tex., to KMGM Albuquerque as account executives. • Allan B. McMillan, formerly on production and news staffs of KVIQ- TV Eureka, Calif., to KXLY Spokane, Wash., as air personality. • Lee Connors, formerly of KOZY Lewiston, Idaho, to KNEW Spokane, Wash., as account executive. Ollie Schell joins KNEW as air personality and newscaster. NAB committees Two committees for 1959-60 were announced Sept. 30 by NAB President Harold E. Fellows — Broadcast Engineering Confer- ence, with Warren L. Braun, WSVA - AM - TV Harrisonburg, Va., as chairman, and Am Radio Committee, with C. L. (Chet) Thomas, KXOK St. Louis, as chairman. Serving on the engineering committee with Mr. Braun are J. R. Livesay, WLBH Mattoon, 111., NAB Board liaison; Ray- mond F. Guy, NBC; George P. Hixenbaugh, WMT - AM - TV Cedar Rapids, Iowa; Leslie S. Learned, MBS; Frank Marx, ABC; James D. Parker, CBS; Russell B. Pope, KHSL-AM- TV Chico, Calif.; A. T. Powley, WMAL-AM-TV Washington, and Ben Wolfe, WJZ-TV Baltimore. Members of the Am Radio group, besides Mr. Thomas, are Gerald A. Bartell, Bartell Family Radio; Grover C. Cobb, KVGB Great Bend, Kan.; Ed- ward J. DeGray, ABC; Mig Figi, WAUX Waukesha, Wis.; Charles W. Godwin, MBS; Arthur Hull Hayes, CBS Radio; Harold Krelstein, Plough Broadcasting Co.; F. Ernest Lackey, WHOP Hop- > kinsville, Ky.; Vernon A. Nolte, WJBC Bloomington, 111.; Jerome Sill, WFPG Atlantic City, N.J.; F. C. Sowell, WLAC Nashville, Tenn.; Todd Storz, Storz Sta- tions; P. A. Sugg, NBC Radio; Merle H. Tucker, KGAK Gal- lup, N.M., and Jack S. Younts, WEEB Southern Pines, N.C. • Charles LeMieux moves from sales staff of NBC, N.Y., to that of WINS New York. • Henry Schnaue, formerly with UPI, joins WINS New York, as day news editor. • Gloria Okon, formerly host of own show on KDKA Pittsburgh, joins WPIX (TV) New York, as weather forecaster. • Dave Wright, air personality, moves from WSJS Winston-Salem, N.C. to WIS Columbia, S.C. Virginia Agard and H. J. Baber join local sales staff of WIS. • Reed Upton, formerly air personal- ity with WMCA New York, to WICC Bridgeport, Conn. • Val Thomas joins announcing staff of WGMS-AM-FM Washington, D. C. Programming • Terry Hatch, previously sales rep- resentative of Ampex Corp., Redwood City, Calif., and ZIV Television, Holly- wood, appointed Chicago resident vp of Alexander Film Co., Colorado Springs. His office will be at 472 Wrigley Bldg. • Edward C. Simmel, formerly vp of Gross-Krasne Productions and previous- ly southwestern manager of Guild Films, named sales manager of Crosby- Brown Productions, Hollywood. • Robert Bersbach, with MCA-TV's Chicago office, transferred to Boston headquarters, as head of New England sales territory. • Norman (Buck) Long, manager of southwest division of United Artists Associated, with Dallas headquarters, transferred to Los Angeles, as manager of west coast division. He is succeeded in Dallas by David Hunt. • Stanley Florsheim, sales manager of Jeff's Collie division of Independ- ent Television Corp., N.Y., appointed general sales manager. Other appoint- ments to division's sales staff: Jerry Marcus, formerly classified advertising sales manager of Los Angeles Ex- aminer, to west coast division; Ed Traxler, formerly radio-tv account executive at Campbell-Ewald, Detroit, to Kansas City area, and Ray Grandle to Chicago area. • Eva Wolas, producer of Jane Wyman Show at Revue Productions, Hollywood, signs as writer-producer of Impulse film series with California Stu- dios, that city. Other writer-producers joining California: Seton I. Miller for Rogue for Hire; Bernard Girard for The Searchers (tentative title), Carbine Webb and Mr. Garlund; 94 (FATES & FORTUNES) BROADCASTING, October 5, 1959 .•*» °H"> KENTUCKY^ n°*H>A NORTH CAROLINA „,„„ * TENNESSEE MISSOURI WCKY HAS THE LARGEST NIGHTLY AUDIENCE IN THE NATION without three 50 kw New York City Stations 476,150 HOMES NIGHTLY N. S. I. #2 /If a cost per M of 8.4c THE BEST BUY IN RADIO TODAY IN THE U. S. A. Douglas Morrow for Kitty Hawk, Mother's the Governor of Texas and It Happened in Sun Valley, and Robert Angus for Trinity 4-3000, Man of the House and Gentleman Joe. • Arthur Spirt, 46, vp of NTA Pro- gram Sales, division of National Tele- film Assoc., died following heart attack Sept. 25 in Chicago. Prior to its merger with NTA, he was vp in charge of mid- west division of Gross-Krasne-Siller- man in that city; • Budd Winston, formerly chief of radio-tv production and publicity writer for U. S. Marine Corps public infor- mation, to promotion department staff of Modern Talking Picture Service (distributors of business-sponsored pr films for tv), N.Y. • Eugene B. Fleischer, film editor of radio-tv department of U. of Miami, appointed chief of film section suc- ceeding C. Henderson Beal, resigned. • Tom Harmon, former All-American football player, signs with KDAY Los Angeles as co-sportscaster of all UCLA football games. Equipment & Engineering • Jules Cohen, consulting radio en- gineer, will continue consulting busi- ness carried on formerly in name of Vandivere & Cohen. Firm was dissolved as of Oct. 1, with Edgar F. Vandivere Jr. continuing in field of applied mathe- matics and physics. It was founded in 1952 as Vandivere, Cohen & Wearn. Mr. Cohen has been in radio consult- ing practice since 1945. • Anthony Pecevich, general foreman of Semiconductor Div., Raytheon Co., Waltham, Mass., named plant produc- tion control and purchasing manager of company's new transistor plant in Lewiston, Me. • Clarence B. Flinn promoted from southwest regional sales manager to as- sistant product manager of electronics division of Admiral Corp., Chicago. • Ronald B. Jarl, formerly broadcast engineer with CBS, N.Y., to Semicon- ductor Div. of Sylvania Electric Prod- ucts as sales engineer for metropolitan New York, with Teterboro, N.J., head- quarters. Other Sylvania appointments: Hal E. Heath, formerly executive en- gineer with Whirlpool Corp., to Cin- cinnati sales office, and Gerald J. Snoblen to Detroit headquarters, as sales engineers. • John C. Wolke, sales manager for renewal picture tubes at Allen B. Du Mont Labs., Clifton, N.J., named dis- BROADCA STING, October 5, 1959 tributor sales manager for Electronic Tube Div., there. Government • Albert A. Evangelista, member of FCC's industrial division, appointed engineering assistant to Chairman John C. Doerfer, succeeding James McEl- Roy, who has joined NASA. • Edward J. Stegeman, formerly en- forcement attorney with U.S. Securi- ties & Exchange Commission, joins Welch, Mott & Morgan, Washington law firm. International • Heinz Drege, vp of Williams & Hill Ltd., Toronto, film producers, named director. Before joining Williams & Hill, he was with Canadian Broadcasting Corp. television division at Toronto. • Fred Hofer, assistant manager of Screen Gems' Mexico City Sales office, named head of new Mexican office of Intercontinental Services Ltd., New York sales representative of foreign stations. Mr. Hofer was previously in Latin American branches of Grant Adv. and Young & Rubicam. Address of new office: Tokio, 12-8, Mexico City. • Sid Boyling, manager of CHAB-AM- TV Moose Jaw, Sask., joins CKLG North Vancouver, B.C., in similar ca- pacity. John Hunt, formerly manager of CKLG, named sales manager. • Harold F. Abernethy appointed as- sistant manager, radio time division of All-Canada Radio & Television Ltd., Toronto. William Mitchell joins radio time division at All-Canada Radio & Television Ltd., Montreal. • Gilles Loslier, manager of tv di- vision of Joseph A. Hardy & Co., Mont- real, Que., station representation firm, named director of tv department of Trans-Ocean Radio & Tv Representa- tives Ltd., Montreal. • Andrew N. McLellan, promotion manager of CKMI-TV and CFCM-TV Quebec City, Que., to director of op- erations of CJSS-TV Cornwall, Ont. • Don Lawrie, assistant director of broadcasting operations of Northern Broadcasting Co., Ltd., Toronto, pro- moted to director. • Harry Edgar, manager of CFCH North Bay, Ont., named manager of CJKL Kirkland Lake, Ont. Harvey Freeman, of Toronto office of North- ern Broadcasting Co., succeeds him. • Doug O'Brien and Terry Ennis join sales staff of CJME Regina, Sask. 95 View from observation and control gallery of Anaconda Wire and Cable Company's new Extra High Voltage Cable Research Laboratory, Hastings-on-Hudson, New York Because you flick so many switches we had to design a new cable Fast as the American population is increasing, electric power consumption is growing three times faster. Our use of elec- tricity has tripled in the past 14 years . . . seems set to double again within the next ten. To meet this startling growth in electrical appetite, the capacity of copper cable must double — or triple — within the next decade. This calls for entirely new designs in Extra High Voltage cable which electric utilities are now installing to carry the power load of the future. This replacement prob- lem is becoming especially acute, because of space limita- tions, in crowded metropolitan areas. Here, the answer to already overcrowded underground ducts will be found in this new Anaconda Extra High V oltage copper cable design. Anaconda Wire and Cable Company engineers have this cable ready right now. Its 345,000-volt rating is two-and-a- half times that of today's conventional underground cable and it has been tested under actual in-service conditions to 50% above its rated current and voltage. This big advance in cable technology was born in the Anaconda Wire and Cable Company's Extra High Voltage Cable Research Laboratory, the newest and best equipped facility of its kind in the country. The skilled staff of Anaconda Wire and Cable Company's EHV Laboratory typifies the continuing effort of Anaconda people everywhere — an effort which results in better products and services for people in industry, for people as consumers. AnacondA 59177A(REV.) 96 SUBSIDIARIES OF ANACONDA MANUFACTURE: COPPER AND ALUMINUM ELECTRICAL WIRES AND CABLES; ALUMINUM FOIL, SHEET, ROD AND BARS, STRUCTURALS, TUBING AND EXTRUDED SHAPES; COPPER, BRASS AND BRONZE SHEET, PLATE, TUBE. PIPE, ROD, FORG1NGS AND EXTRUSIONS; FLEXIBLE METAL HOSE AND TUBING BROADCASTING, October 5, 1959 INTERNATIONA! BBG FLEXES MUSCLES ON PROGRAMS Canadian tv stations are to receive super 'Blue Book* treatment They are going to take the "Blue Book" seriously in Canada. When applicants are chosen for li- censing for the second tv outlet in many Canadian cities next year, their program proposals are going to be considered hard-and-fast commitments. This was the consensus of the three "working" members of the newly or- ganized Canadian Board of Broadcast Governors. The three visited the FCC and NAB in Washington Sept. 21. In Canada, according to Dr. Andrew Stewart, chairman of BBG, the licensee will be forced to maintain his proposed schedule unless he has a good reason to change it. Even then he will not be permitted to do so until he has applied to the BBG and has received its per- mission— presumably after a hearing. New Deal Relic • The FCC's "Blue Book" was published in 1946. It was a special staff study of broadcast pro- gramming, particularly in the public service category. One of its sections compared the proposed programming and actual programming of selected stations. These were found to vary greatly. The "Blue Book" raised a storm of protest when it was issued, but its recommendations were never seriously put into practice. It is con- sidered now a relic of earlier, New Dealing FCC days. There is one other point of de- parture as Canada gets ready for its first outright commercial and privately owned tv stations. This is the reserva- tion by the BBG of two hours during prime 8-11 p.m. time. What this will be used for is still not clear. The BBG officials termed the move one that will give them "flexibil- ity." Beyond this they refused to go. Other sources predict that the time will be used for educational or cul- tural programs. BBG's basic premise for private broadcasting in Canada is that pro- gram content must be 55% Canadian. There already has been much discus- sion on how this percentage will be figured — subject matter, authors, pro- ducers, etc. CBC's Dual Role • The Canadian BBG was established last December to carry out the Broadcast Act of 1957. These functions, the regulation of all broadcasting stations in the Dominion, had been carried out by the govern- ment-owned Canadian Broadcasting Corp. CBC also operates stations in many cities and much criticism has been directed at this ambiguous, dual role. Dr. Stewart, a native of Scotland, was formerly president of the U. of Alberta. He is an economist by pro- fession. His two colleagues are both newspapermen. Roger Duhamel, for- merly editor in chief of La Patrie, Montreal, is vice chairman; Carlyle Allison was editor in chief of the Win- nipeg Tribune. He was also Washing- ton correspondent for the Southam chain. Mr. Allison admits discovering the power of radio at an early age. He ascribed the capture of a mad murderer charged with several slayings in the early 1920s to radio reports of the dif- ferent disguises the murderer used in attempting to escape. There are also 12 public members of BBG who attend board meetings. Under the aegis of the BBG, a sec- ond station has been allocated to six cities in Canada. These are: Toronto, Montreal, Quebec, Winnipeg, Van- couver, Halifax. Many Applications • Hearings to choose licenses in these cities are due to begin in January. The first of the new stations is expected to be on the air in July. In Toronto, alone, there are expected to be up to 50 applica- tions for the new channel. Under the Broadcasting Act, the BBG will recommend the successful appli- cants to the Minister of Transport. He in turn will forward these recommenda- tions to the Cabinet. The Cabinet will make the grant. It can, if it chooses, refuse to follow the recommendations, but it cannot choose another applicant. This must be done by the BBG. Among the applications already re- ceived, Dr. Stewart pointed out. are many for bi-lingual operation (English and French) and also quite a few for multi-lingual operation. These would broadcast, in addition to English and French other foreign language pro- grams— German, Polish, Hungarian, Italian, etc. A public hearing on BBG regula- tions will be held in Ottawa Nov. 2 and 3. The deadline for filing com- ments is Oct. 16. The final regulations, announced last August (Broadcast- ing, Aug. 10), are expected to be promulgated by Nov. 15 to become ef- fective in mid-July 1960. BBG's jurisdiction extends not only over stations, including those owned by CBC, but also over CBC's net- work operations. It is hoped, Dr. Stewart said, that other networks will be formed. Canadian tv biilings are up 17% in 1958 Television advertising in Canada placed through advertising agencies in- creased by 17% last year to $47,914,- 000, and radio advertising was up 1 1 % to $24,621,000, according to a report of the Dominion Bureau of Statistics on advertising agency billings. Total com- missionable billings last year amounted The Canadian BBG trio • In Washington, after a luncheon with NAB officials, the BBG's "working" members are (1 to r) : Roger Duhamel, vice chairman; Dr. Andrew Stewart, chairman, and Carlyle Allison. The trio visited the FCC also while in Washington and were guests of NBC and CBS in New York. BROADCASTING, October 5, 1959 97 to $233,789,000 compared with $222,- 025,000 in 1957. The report showed that total gross revenue for all Canadian advertising agencies increased from $35,757,000 to $38,073,000 and the number of agen- cies increased from 113 to 123 in the year. Fourteen agencies did more than $5 million each, accounting for 67% of all billings. Forty-four agencies did more than $1 million each, handling 94% of all billings. Tv vhf drop-ins planned by Canada Television vhf allocations along the Canada-United States border may be drastically changed if present plans of the Canadian Dept. of Transport are put into operation. Directors of the Canadian Assn. of Broadcasters have been asked to vote on adopting a plan which would permit Canadian drop-ins on vhf channels, with only B cover- age protection for existing stations. The plan resulted from a juggling of vhf frequencies in southern Ontario, leaving Canada's capital city of Ottawa with no extra allocations for a second station. It has been discussed in recent weeks with the CAB, Canadian Broad- casting Corp. and engineering consult- ants. The latter are understood to be unanimously against the plan, while CBC has not committed itself. CAB's board of directors met to discuss the plan in mid-September, and decided to study it more carefully and bring it up at the annual March CAB meeting. Board members were polled on the plan on Sept. 24, and asked to vote for it. Tv station owners on the CAB board feel the plan is being rushed through and should be studied more carefully, then voted on by the general membership. Some board members have intimated that if the plan is put through it will mean the breaking up of the CAB and the formation of another in- dustry association. While the Department of Transport's Up she goes! • The first section of 84 miles of cable for Trans Canada Telemeter pay tv system is shown being strung by Canadi- an Bell Telephone linemen in West Toronto. Telemeter pro- gram service for the first areas of Etobicoke Township will be inau- gurated in mid-December. During the winter, additional wiring will bring a total of 13,000 homes within the cable route (Broad- casting, Aug. 17). allocation scheme would not mean more tv stations immediately, it would allow tv applicants to appear before the Board of Broadcast Governors with requests for stations without adequate protec- tion to nearby cities in either Canada or the United States. Some Canadian broadcasters feel the adoption of the plan would result in a chaotic frequency allocation situation along the interna- tional border. British study charges excess commercials Reforms in the British commercial tv system that should be taken by a Labor Government have been called for by Christopher Mayhew, in a study published by the Fabian Society, Lon- don. He asks for a strengthening of the Independent Television Authority "to put an end to monopoly practices and profiteering" by the programming com- panies which now operate Britain's commercial tv stations. There are 10, with an 11th now in construction (see below) . Mr. Mayhew says the main defects needing correction are excessive com- mercials, abuse of the "natural break" (the only time commercials are al- lowed in British tv is at breaks between programs), an insufficient number of British-produced programs in compari- son to foreign imports and failure to provide a "genuine choice of pro- gramme." He says, all the defects in commercial tv come from the same basic cause — the program companies are stronger than the Independent Tele- vision Authority, the government body which regulates British commercial television. ITA plans its 1 1th Independent Television Authority, England, expects to have its ch. 10 Dover station on the air by about Christmas. The Dover station, the 11th to be opened by ITA, is undergoing low-power tests. It will serve an area from the Medway towns to Beachy Head. Japanese sets gain Electronic output in Japan for the first quarter of 1959 was at an annual rate of $736 million, $238 million above 1958, according to the Dept. of Com- merce. Biggest increase between 1957 and 1958 occurred in consumer pro- ducts, tv output amounting to 1.2 mil- lion sets or twice the 1957 figure. Radio set production totaled 3.6 million in 1957, 4.9 million in 1958 and was in- creasing rapidly in the first quarter of 1959. CBC board meets Development of Canadian talent and programming for national unity are basic requirements for the Canadian Broadcasting Corp., according to a statement issued by the CBC board of directors at Halifax, N.S. In their first statement since the formation of the new CBC board last December under the new Canadian Broadcasting Act, the CBC directors pointed out that CBC United Press International k Facsimile Newspictures and United Press Movietone Newsfilm Build Ratings J 98 (INTERNATIONAL) BROADCASTING, October 5, 1959 Greece plans commercial tv Greece's new broadcasting chief, Capt. Pyrros Spiromilios, hopes to bring television to the iron-curtain bordered peninsula as soon as it becomes economically feasible, but that may take months — even years. And it will be commercial, following the European pattern, but under state control. Capt. Spiromilios, who assumed direction of the National Broadcast- ing Institute (Radio Athens) last April upon resigning from the Navy, operates under a liberal grant from Parliament which gives him a free hand. Mindful of the cost of tv pro- gramming, he wants to devise a real- istic operating budget before em- barking on construction of trans- mitters. The physical geography is such that many good mountain-top locations are available for coverage of the populated valleys. His first effort, Capt. Spiromilios told Broadcasting, will be to im- prove radio broadcasting service. The revenue must be derived from better collection methods from "subscrib- ers". There is no commercial radio revenue and Parliament makes no appropriations to underwrite opera- tions. Subscriber Resistance • There are 720.000 radio receivers in this na- tion of 8 million, and the radio li- cense fee is $6 per year. The Athens metropolitan area is about 1.5 mil- lion, and Salonika, the second city, has about 300,000. Fee collections are spotty because Greeks are "in- dividualists" and resist taxation. Capt. Spiromilios has the advice and counsel of a board of directors of 12 business and cultural leaders. Included are bankers, lawyers, edu- cators, and men of letters, including newspaper publishers. American plan private commer- cial operation of broadcasting, in Capt. Spiromilios' opinion, is pre- cluded for several reasons — political as well as business. While Greece is a democracy, it nevertheless is a con- stitutional monarchy. About 35% of the population is regarded as left or communistic. Its sensitive geo- graphic location, being bordered on its only land area by Albania, Yugo- slavia and Bulgaria — all iron curtain countries — makes it essential to re- tain programming control in govern- ment hands, he feels. Newspaper Opposition • All of Greece's newspapers would oppose full commercial operation of tele- vision, just as they opposed expan- sion of radio, it was learned from informed observers. But the high costs of tv operations will force some commercial sponsorship, it is felt, since license fee income, even at a higher rate of possibly $15 or $20 per year, could not possibly sustain those operations. There are about 4,000 Americans (including families) in the American Mission to Greece. The value of American aid since the enunciation of the Truman Doctrine in 1947 to the Greek Government totals well in excess of $3 billion. must "serve equitably our two main languages and cultures (French and English), that it must continue to en- courage and develop Canadian talent, while still accepting the best that other countries have to offer . . . Controver- sial issues of general interest are proper for broadcasting, provided that the issues are presented as fairly as possible and that the intimate nature of the broadcasting medium is recognized in the selection of subjects, broadcasting times and treatment." CBC board met under Robert L. Dunsmore. recently appointed chair- man. • Abroad in brief New Canadian am • CKPT is the call of a new I kw day and 500 watts nighttime station on 1420 kc at Peter- borough. Ont. The station is due to go on the air in mid-November. Bill Bren- nan, formerly of All-Canada Radio & Television Ltd., Toronto, Ont., is presi- dent, and Bud Hayward, formerly of James Lovick Ltd., Toronto advertising agency, is station manager. Czech tv • More than 420,000 tv sets now are operating in Czechoslovakia. Hungarian tv • 1960 tv set produc- tion in Hungary is expected to reach 16,000 units. Some receivers will be exported to Soviet East Germany. German scene • Radio (including por- tables, auto and consoles), exported by West Germany-West Berlin totalled 634,221 in five months of this year. In 1958 the figure was 607,801. Tv sets exported in the same 1959 period num- bered 107,000. In 1958 the figure was 88,000. West German retailers associations believe the country's annual 2 million tv set production is too high. They say the figure is 500,000 units above what the market will bear in 12 months. The associations reportedly are negotiating with manufacturers to cut production. The OK Group- WBOK « WLOK *\ 50K • WXOK • KAOK • KYOK • V* K - WBOK • WLOK • WGOK • WXC Grou| :yok YOK- KArw C Who Knows Most I About 250,000 * Negroes In U Houston? *« We Do At KYGK' OUf »OJ Z Co* , on KW 000 Negro market P WXC rial. We Con Show You Howl YOK Write or Coll our Rep- CAOK Bernard Howard The O (slew York :wbc \OK-l KWG WBO KAC fXO KV The ZG< OK ¥> AC n M A \ \ 505 BARONNE ST. NEW ORLEANS, LA jroup 1 rVXOKlP§?°.rtagevllle' Mo- subject to interference which would be caused by operations pro- posed m applications of Graves County Bcstg. Inc., Providence, Ky., and Muhlen- burg Bcstg. Co. (WNES), Central City Ky which remain in hearing status. Ann. Sept By order, Commission dismissed applica- tion of Fort Myers Bcstg. Co. for increase in daytime power of WINK Fort Myers Fla., from 250 w to 1 kw, with continued operation on 1240 kc, 250 w-N. Application sought increase in daytime power of Class i^ta^lon m geographical area inconsistent with Sees. 3.21 (c) and 3.28 (b) of rules Ann. Sept 23. INITIAL DECISIONS Judge Horace Stern, special hearing ex- aminer designated by Commission, issued his initial decision on issues in Boston ch 5 tv proceeding which was remanded to Com- mission on July 31, 1958, by U.S. Court of Appeals for District of Columbia. Initial decision finds no facts warranting action to set aside the Commission's April 24 1957 grant to WHDH Inc., for new tv station in H°?,ton4 Ann- SePt 23 « * & & * All Front Panel Tuning * Proved Performance * Conservatively Rated * High Quality, Standard Components These and other features at a price thai saves you the cost of your spare tubes! Including Installation Supervision Service! $9995.00 A By Far Your Best FM Buy INDUSTRIAL TRANSMITTERS AND ANTENNAS • UPPER DARBY, PA. : FLanders 2-0355 112 (FOR THE RECORD) sideration of Commission's action of March 10 vacating stay of grants to Tomah-Maus- ton Bcstg. Inc., for new am station (WTMB) to operate on 1390 kc, 500 w-D in Tomah, Wis., and mod., which had been protested by WRDB. By separate memorandum opin- ion and order, Commission denied WRDB's request for inquiry, investigation or other proceeding into certain financial and owner- ship representations of WTMB. Ann. Sept. 23. Commission scheduled following am pro- ceedings for oral argument on Oct. 30: Enterprise Bcstg. Co., Fresno, Calif.; Air Waves Inc. (KONG), Visalia, Calif.; Radio Dinuba Co. (KRDU), Dinuba, Calif., and Westminster Bcstg. Co. (WCME), Bruns- wick, Me. Ann. Sept. 23. Routine Roundup ACTIONS ON MOTIONS By Commissioner Robert T. Bartley Granted petition by Broadcast Bureau for extension of time to Nov. 20 to file ex- ceptions to initial decision in proceeding on applications of Capitol Bcstg. Co. and W. A. Pomeroy for new am stations in East Lans- ing and Tawas City-East Tawas, Mich. Granted petition by Broadcast Bureau for extension of time to Sept. 30 to file re- sponsive pleadings to petition by Donze Enterprises Inc. (KSGM), Chester, 111., to enlarge issues in proceeding on its am ap- plication, et al. Granted petition by Village Bcstg. Co., Oak Park, 111., for extension of time from Sept. 14 to Oct. 14 to reply to petition by Fox Valley Bcstg. Co., to enlarge issues in proceeding on am applications of Mid- America Bcstg. System Inc., Highland Park, Village Bcstg. Co., et al. Granted petition by Broadcast Bureau for extension of time to Oct. 9 to file replies to petition by Washington Post Co. to enlarge issues in proceeding on am applications of Mid-America Bcstg. System Inc., Highland Park, 111., et al. Granted petition by Broadcast Bureau for extension of time to Oct. 6 to reply to mo- tion by Mainland Bcstg. Co., Portage, Pa., to sever from hearing and for immediate grant of its application which is in con- solidated proceeding with am applications of Mid-America Bcstg. System Inc., High- land Park, 111., et al. Actions Sept. 21. Granted petitions by Radio Active Inc. (KLEO), WPFA Radio Inc. (WCVS), and KFIZ Bcstg. Co., to enlarge issues in pro- ceeding on am applications of Mid-America Bcstg. System Inc., Highland Park, 111., et al. Action Sept. 22. By Commissioner John S. Cross Granted petition by Broadcast Bureau for extension of time to Sept. 29 to file respon- sive pleadings to petitions by Suburban Bcstg. Inc., and Concert Network Inc. to enlarge issues in proceeding on Suburban's application and that of Camden Bcstg. Co., for new fm stations in Mount Kisco, N.Y., and Newark, N.J. Action Sept. 18. By Chief Hearing Examiner James D. Cunningham Dismissed with prejudice for failure to file written appearance application of Hall County Bcstg. Co. (WLBA), Gainesville, Ga., which was in consolidated proceeding with am applications of Cookeville Bcstg. Co. Cookeville, Tenn., et al. Action Sept. 17. " Scheduled hearing for Dec. 7 on applica- tions of Lawrence W. Felt and International Good Music Inc., for new fm stations in Carlsbad and San Diego, Calif. Action Sept. 18 Granted request by Radio Holly Springs to extent that it involves dismissal of its application for new am station in Holly Springs, Miss.; dismissed application with prejudice and retained in hearing status remaining applications in consolidation. Action Sept. 21. „ Scheduled oral argument for 9:20 a.m., Sept. 29, on petition by Sam H. Bennion, for reconsideration of Sept. 10 action which dismissed with prejudice his application which was in consolidation proceeding with application of Eastern Idaho Bcstg. and Tv Co., both for new tv station to op- erate on ch. 8 in Idaho Falls, Idaho; parties allowed five minutes for presentation of argument. , , „.,,.. Granted informal request by Millington Bcstg. Co. (WHEY), Millington, Tenn., re- ceived Sept. 4 and amended by document submitted Sept. 22, for dismissal without prejudice of his am application which was in consolidated proceeding with am appli- cations of Radio Muscle Shoals Inc. (WOWL), Florence, Ala., et al. Actions Sept. 25. By Hearing Examiner J. D. Bond Granted motion by Broadcast Bureau for continuance of hearing from Sept. 28 to Oct. 26 in proceeding on am application of Clearwater Bcstg. Corp. (WDCL), Tarpon Springs, Fla., for modification of license. Action Sept. 23. Confirmed ruling made on Sept. 22 hear- ing record pursuant to motion for continu- ance by counsel for Donald W. Huff and adjourned further hearing until Oct. 15 in proceeding on Huff's application and that of Equitable Publishing Co. for new am stations in Lansdale, Pa. Action Sept. 22. By Hearing Examiner Basil P. Cooper Scheduled evidentiary hearing for Sept. 25 in proceeding on am applications of John Laurino, Ashland, Va., and The Capital Bcstg. Co. (WNAV), Annapolis, Md. Action Sept. 21. Scheduled prehearing conference for Sept. 25 at 11 a.m., on application of The Dodge City Bcstg. Inc., for new am station in Liberal, Kan. Action Sept. 18. By Hearing Examiner Thomas H. Donahue Issued order governing course of hearing in proceeding on am applications of Grand Haven Bcstg. Co. (WGHN), Grand Haven, Mich., et al., and following calendar was established: Oct. 30 direct written pre- sentation to be furnished other parties and examiner; Nov. 9 further prehearing con- ference; Nov. 16 hearing. Action Sept. 22. By Hearing Examiner Charles J. Frederick On oral request by counsel for Broadcast Bureau and with agreement of counsel for KVFC Inc. (KVFC), Cortez, Colo., con- tinued hearing from Sept. 30 to Oct. 20 in proceeding on KVFC application. Action Sept. 22. Granted petitions by Harlan Murrelle and Assocs., Lakewood, N.J., for extension of time to Sept. 26 to respond to petition by Radio Toms River, Toms River, N.J., and by broadcast bureau for extension of time to Sept. 25 to file responses to separ- ate petitions by Peoples Bcstg. Corp. (WGAR), Cleveland, Ohio, William C. For- rest (WIBU), Poynette, Wis., WBOW Inc. (WBOW), Terre Haute, Ind., and Radio Toms River, to enlarge issues in proceeding on am applications of Tiffin Bcstg. Co., Tiffin, Ohio, et al. Action Sept. 25. By Hearing Examiner Charles J. Frederick Granted petitions by Craig Siegfried (KTNC), Falls City, Neb., and Community Broadcasting Co. (WTOL), Toledo, Ohio, respondents, to accept their late appear- ances in proceeding on am applications of Tiffin Bcstg. Co., Tiffin, Ohio, et al. Action Sept. 23. Denied motion by Community Bcstg. Co. (WTOL), Toledo, Ohio, for extension of time for one week to file motion to enlarge issues in proceeding on am applications of Tiffin Bcstg. Co., Tiffin, Ohio, et al. Action Sept. 24. Granted motion by Bcstrs., Ore. Ltd., and Gospel Bcstg. Co. to quash taking of depo- sitions to extent that items 1, 2, 6, and 7 are quashed, scheduled Oct. 7 for taking of depositions in Portland, Ore., formalized denial by hearing examiner of assignor and assignee's motion to close record as shown in transcript, and scheduled further hearing for purpose of considering afore- said depositions for Oct. 22 in Washington, DC, in the matter of consent to assign- ment of licenses of stations KPAM and KPFM Portland. Action Sept. 24. Ordered that record in Moline, 111., tv ch. 8 proceeding shall reflect stipulation between Illiway Tv Inc., and Moline Tv Corp. that program amendment referred to in Illiway's Exhibit 12, page 6, was signed on June 10, 1958, and filed with Commission on June 12, 1958, and is last program amendment submitted by Illiway; received in evidence Community Telecast- ing Corp.'s Exhibit 60, and closed record. Action Sept. 24. Granted petition by Alkima Bcstg. Co. for leave to amend its application to make minor changes in designation of the para- meters for its ant. radiation pattern in pro- ceeding on its application and those of Herman Handloff and Howard Wasserman for new am stations in West Chester, Pa., and Newark, Del. Action Sept. 25. By Hearing Examiner Isadore A. Honig Granted request by field engineering and monitoring bureau for indefinite continu- ance of hearing scheduled for Oct. 2 in matter of cease and desist order to be di- rected to Massachusetts Steel Treating Corp., Worcester, Mass. Action Sept. 23. By Hearing Examiner Annie Neal Huntting Scheduled hearing for Oct. 15 in proceed- ing on am application of Radio Missouri Corporation (WAMV), East St. Louis, 111. Action Sept. 22. By Hearing Examiner H. Gifford Irion Upon agreement of parties at Sept. 22 prehearing conference, continued hearing BROADCASTING, October 5, 1959 from Oct. 7 to Oct. 12 in proceeding on application of Eastern Idaho Bcstg. and Television Co. for new tv station to oper- ate on ch. 8 in Idaho Falls, Idaho. Action Sept. 22. Granted joint petition by Continental Bcstg. Corp. (WHOA), San Juan, and Jose R. Madrazo, Guaynabo, P.R., for continu- ance of date for exchange of exhibits from Sept. 28 to Oct. 12 and from Oct. 5 to Oct. 21 for hearing on their am applications. Action Sept. 25. By Hearing Examiner Jay A. Kyle Pursuant to Sept. 21 hearing in proceed- ing on applications of Sheffield Bcstg. Co. and J. B. Fait Jr., for new am stations in Sheffield, Ala., scheduled Oct. 13 for filing proposed findings of fact and con- clusions and Oct. 26 for replies, if any, and closed proceeding. Action Sept. 21. On own motion, continued without date prehearing conference and hearing, which were set for Sept. 25 and Sept. 30, respec- tively, in proceeding on am application of WPGC Inc. (WPGC), Morningside, Md. Ac- tion Sept. 22. On own motion, continued without date prehearing conference which was set for Sept. 23 in proceeding on applications of WBUD Inc. and Concert Network Inc., for new fm stations in Trenton, N.J. Action Sept. 22. By Hearing Examiner Forest L. McClenning By order, formalized certain agreements reached at Sept. 15 prehearing conference in proceeding on applications of Birney Imes Jr., for new am station in West Mem- phis, Ark., et al.; scheduled hearing for Jan. 18, 1960. Action Sept. 22. Upon request by Satellite Center Radio Co., scheduled further prehearing confer- ence for Sept. 28 in proceeding on Satel- lite's application and that of Denver Bcstg. Co., for new am stations in Denver and Arvada, Colo. Action Sept. 23. Pursuant to agreement of parties, con- tinued hearing to Oct. 1, at 10:30 a.m., in proceeding on am application of Radio Americas Corp. (WORA), Mayaguez, P.R Granted petition by KFWB Bcstg. Corp., respondent, for continuance of certain pro- cedural dates in proceeding on am appli- cation of Southbay Bcstrs., Chula Vista, Calif.; continued hearing from Sept. 29 to Nov. 10, at 11 a.m. Actions Sept. 24. By Hearing Examiner Herbert STiarfman Scheduled prehearing conference for Oct. 26 in proceeding on applications of Law- rence W. Felt and International Good Music Inc., for new fm stations in Carls- bad and San Diego, Calif. Action Sept 23 Granted petition by North Suburban Radio Inc., for leave to amend its applica- tion to reflect stock agreement between it and Mid-America Bcstg. System Inc., competing applicant for new am station to operate on 1430 kc, 1 kw DA-D, in High- land Park, 111. Action Sept. 24. By Hearing Examiner Elizabeth C. Smith Pursuant to agreement of parties arrived at during Sept. 18 prehearing conference, continued from Oct. 9 to Dec. 9 hearing in proceeding on application of South Minne- apolis Bcstrs. for new am station in Bloom- ington, Minn. Action Sept. 18. Granted motion by the National Bcstg. Co. (WRCA), New York, N.Y., insofar as it requests continuance of prehearing con- ference in proceeding on its am applica- tion; continued prehearing conference from Sept. 23 to Nov. 5 and continued to date to be fixed at prehearing conference sched- uled for Oct. 30 Pursuant to agreement of counsel at pre- hearing conference of Sept. 21, continued hearing from Oct. 8 to 2 p.m., Dec. 14 in Greensboro-High Point, N.C., tv ch. 8 pro- ceeding. Actions Sept. 21. Granted petition by broadcast bureau for extension of time from Sept. 23 to Sept 28 to file pleadings in response to petition for reconsideration filed by TriCities Bcstg Co., one of applicants in Greensboro-High Point, N.C., tv ch. 8 proceeding. Action Sept. 25. Commission on Sept. 22 amended Sec. 3.682 of part 3 of rules to delete note fol- lowing that section which authorized tv broadcast stations to transmit reference test signals through Oct. 3, 1959. A Sept. 9 action authorized transmission on regular basis, thus eliminating need for the special authority. Commission has revised its radio equip- ment hst, part A, showing transmitters, translators, and monitors acceptable, as of Aug. 31, for use in tv broadcast service provided operation is in accordance with Commission's rules and that technical spe- cifications listed are not exceeded. "Type acceptance" is required for listing of trans- mitters, and "type approval" is necessary for translator and monitor listings. It is not possible for Commission to print BROADCASTING, October 5, 1959 the list in sufficient quantity to permit general distribution. However, copies will be available for inspection at Commission's offices in Washington, D.C., and at each of its field offices. Industries and others interested may reproduce list in whole or in part if they so desire. Arrangements may be made through the Technical Re- search Div. of the Office of Chief Engineer for loan of copy for this purpose. BROADCAST ACTIONS By Broadcast Bureau Actions of September 25 WOC-TV Davenport, Iowa— Granted cp to change trans, location, trans, make changes in ant. system and other equipment changes; ant. 940 ft. WTMJ-TV Milwaukee, Wis.— Granted cp to make changes in ant. system and equip- ment; ant. 900 ft. (main trans. & ant.) *WBAA West Lafayette, Ind.— Granted cp to make changes in ant. system (side mount fm ant. on center tower); condition. Nevada Radio-Television Inc. Reno, Nev. —Granted cp for new tv intercity relay sta- tion. WLOB-FM Portland, Me.— Granted cp to replace expired permit which authorized new fm station. WOOW Greenville, N.C.— Granted mod. of cp to change studio location and type trans.; remote control permitted. KSFM (FM) Sacramento, Calif.— Granted extension of completion date to Oct 30. Actions of September 24 WICC-AM-TV Bridgeport, Conn.— Grant- ed assignment of licenses to Connecticut- New York Bcstrs. Inc. WHBG Harrisonburg, Va.— Granted ac- quisition of positive control by William Wallace Greer, Jr. through purchase of stock from Charles and Zerilda Dillon. WARN Ft. Pierce, Fla.— Granted cp to change ant. -trans, and studio location and make changes in ground system. WPAT-FM Paterson, N.J.— Granted cp to decrease ERP to 4.4 kw; increase ant height to 870 ft.; change ant.-trans. loca- tion; install new trans, and new ant.; re- mote control permitted; waived Sec. 3.205 (a) of rules to permit main studio to be located at site other than in place where station is located and not at trans, site and cp to install new trans, to be used as alternate main trans. WAUG-FM Augusta, Ga.— Granted cp to install new trans, and increase ERP to 9 kw; ant. 100 ft. KNDO (TV) Yakima, Wash. — Granted mod. of cp to change ERP to vis. 19.5 kw, aur. 10.5 kw, type ant., make changes in equipment, correct geographical coordinates (not move) and specify studio location; ant. 960 ft. KCCC-TV Sacramento, Calif.— Granted mod. of cp to change ERP to vis. 15.8 kw aur. 8.51 kw, install new trans, and ant. system, and make changes in equipment; ant. 320 ft. KRKD-FM Los Angeles, Calif.— Granted mod. of SCA to install new equipment. The following stations were granted ex- tensions of completion dates as shown: K76AR, K78AL, K80AR, K82AI Minneonto Television Inc., Kabetogama, and Orr, Minn., to Dec. 31. Actions of September 23 WDMG Douglas, Ga.— Granted mod. of license to operate trans, by remote con- trol, using DA-N; conditions. KWME-FM Walnut Creek, Calif.— Grant- ed change of remote control authority. Actions of September 22 KRLD-AM-FM-TV Dallas, Texas— Grant- ed assignment of licenses to The Times Herald Printing Co. WCQS Alma, Ga.— Granted assignment of license to Queen City Bcstg. System Die. WHAB Baxley, Ga.— Granted assignment of license to WHAB Radio Inc. WVSC Somerset, Pa.— Granted assignment ment of license to Radio Station WVSC Inc WITE Brazil, Ind.— Granted assignment of cp to Quad Cities Bcstg. Corp. KPAP Redding, Calif.— Granted relin- quishment of negative control by P. Dal- porto through sale of stock by C. E. Cham- berlain, P. Dalporto and Victor Milnes to James R. Hampton and Victor Milnes. KSRA Salmon, Idaho— Granted relinquish- ment of negative control by Snake River Radio & Television Co., Inc. through trans- fer of stock to Richard Eugene and Sara Lynn Carr. KFI Los Angeles, Calif.— Granted mod of license to operate main trans, by remote control. WOOD-TV Grand Rapids, Mich.— Granted cp to change trans, location, make changes in ant. system and other equipment; ERP vis. 316 kw, aur. 158 kw, ant 1,000 ft WDAM-TV Laurel, Miss.— Granted' mod of cp to change name to South Mississippi Television Co. Following stations were granted exten- sions of completion dates as shown: KERA- TV Dallas, Tex. to March 30, 1960; WGAN- TV Portland, Me. (main trans. & ant.) to April 13, 1960; KOPR-TV Butte, Mont to Feb. 13, 1960; KOMC (TV) McCook, Neb. to Dec. 21; WSPD-TV Toledo, Ohio (aux trans.) to Jan. 13, 1960; KNAC (TV) Hot Springs, Ark. to March 28, 1960; WARD- TV Johnstown, Pa. to Feb. 13, 1960. Actions of September 21 KBMI Henderson, Nev.— Granted mod of license to operate trans, by remote control WLOD Pompano Beach, Fla. — Granted mod. of license to change name to WLOD Inc. WYFI (FM) Norfolk, Va.— Granted cp to make changes in ant. system and change ground system; ERP 13.5 kw. Following stations were granted exten- sions of completion dates as shown: KYAP Ruidoso, N.M. to Nov. 30; KCUL Fort Worth Tex to Feb. 8, 1960; KSPL-FM Diboll, Tex.' I?, Nov 21; WNWC (FM) Arlington Heights, 111. to Dec. 31. WPDR Portage, Wis.— Granted authority to sign-off at 5:15, CST, for period beginning Sept. 27 and ending Sept. 30. PETITIONS FOR RULEMAKING FILED Hastings-Raydist Inc., Hampton, Va. (9- 22-59)— Requests that table of frequency allocations found in Sec. 2.104, Sec 11 601 ™„sec-; of sub Part M of Part H and Sec! 20.29 of part 20 of rules be amended to pro- vide for use of certain frequencies in 1650- 1655 and 3300-3310 kc bands as well as entire 1750-1800 kc band for radiolocation opera- tions throughout continental United States Alaska, Hawaii and the United States' pos- sessions, on noninterference basis WLUK-TV Marinette, Wis. (9-22-59)— Requests reallocation of ch. 11 from Mari- nette to Green Bay, Wis. and simultaneous mod. of WLUK-TV's outstanding license to specify operation on ch. 11 in Green Bay Ann. Sept. 25. How the FCC radio processing line will be Following applications, announced Sept. 24 are on top of the standard radio processing line and are due to be considered by FCC, beginning Oct. 31. Any new applications or changes in current applications that may con- flict with applications on this list must be filed with FCC by close of business Oct. 30 in order to be considered with this group. Applications from the top of proc- essing line: BP-12238— KSAM Huntsville, Tex., Hunts- ville Bcstg. Co. Has: 1490kc, 250w, Unl. Req: 1490kc, 250w, lkw-LS, Unl. BP-12250— WILM Wilmington, Del., Dela- ware Bcstg. Co. Has: 1450kc, 250w, Unl Req: 14o0kc, 250w, lkw-LS, Unl BP-12251— WRAW Reading, Pa., WRAW Inc. Has: 1340kc, 250w, Unl. Req: 1340kc 250w, lkw-LS, Unl. BP-I2254— NEW Wheatland, Wyo. Kowbov Bcstg. Co. Req: 1340kc, 250w, Unl BP-12261— WNEX Macon, Ga., Macon Bcstg. Co. Has: 1400kc, 250w, Unl Rea • 1400kc, 250w, lkw-LS, Unl q" BP-12262 WOPI Bristol, Tenn., WOPI Inc Has: 1490kc, 250w, Unl. Req: 1490kc, 250w' lkw-LS, Unl. BP-12264— WBHF Cartersville, Ga., W R Frier. Has: 1450kc, 250w, Unl. Req: 1450kc' 250w, lkw-LS, Unl. 4 ' BP-12270— WSSC Sumter, S.C., Radio SoU^ter Has: 1340kc, 250w, Unl. Req: 1340kc, 250w, lkw-LS, Unl BP-12286 — WELY Ely, Minn., Charles B Persons. Has: 1450kc, 250w, Unl. Req: 1450 kc, 250w, lkw-LS, Unl. BP-12287— KXRA Alexandria, Minn., Alex- andria Bcstg. Corp. Has: 1490kc, 250w, Unl. 113 Req: 1230kc, 250w, lkw-LS, Unl. BP-12288— WJEF Grand Rapids, Mich., Amalgamated Properties Inc. Has: 1230kc, 250w, Unl. Req: 1230kc, 250w, 500W-LS, Unl. BP-12290 — WMSA Massena, N.Y., The Brockway Co. Has: 1340kc, 250w, Unl. Req: 1340kc, 250w, lkw-LS, Unl. BP-12294 — WCRS, Greenwood, S.C., Grenco Inc. Has: 1450kc, 250w, Unl. Req: 1450kc, 250w, lkw-LS, Unl. BP-12297 — KROC Rochester, Minn., South- ern Minnesota Bcstg. Co. Has: 1340kc, 250w, Unl. Req: 1340kc, 250w, lkw-LS, Unl. BP-12301— WIKB Iron River, Mich., Iron County Bcstg. Corp. Has: 1230kc, 250w, Unl. Req: 1230kc, 250w, lkw-LS, Unl. BP-12309— WJNC Jacksonville, N.C., On- slow Bcstg. Corp. Has: 1240kc, 250w, Unl. Req: 1240kc, 250w, lkw-LS, Unl. BP-12310— WOKK Meridian, Miss., New South Bcstg. Corp. Has: 1450kc, 250w, Unl. Req: 1450kc, 250w, lkw-LS, Unl. BP-12312 — WTTH Port Huron, Mich., Times-Herald Co. Has: 1380kc, lkw, DA-1, Unl. Req: 1380kc, 5kw, DA-2, Unl. BP-12322 — WFOY St. Augustine, Fla., Ponce de Leon Bcstg. Co. Has: 1240kc, 250w, Unl. Req: 1240kc, 250w, lkw-LS, Unl. BP-12327— KWYN Wynne, Ark., East Ar- kansas Bcstrs. Inc. Has: 1400kc, 250w, Unl. Req: 1400kc, 250w, lkw-LS, Unl. BP-12328— WSTP Salisbury, N.C., WSTP Inc Has: 1490kc, 250w, Unl. Req: 1490kc, 250w, lkw-LS, Unl. BP-12339— KCMS Manitou Springs, Colo., Garden of the Gods Bcstg. Co. Has: 1490 kc, lOOw, Unl. Req: 1490kc, 250w, Unl. BP - 12340 — WERE Wilkes - Barre, Pa., WBRE Radio Inc. Has: 1340kc, 250w, D, Req: 1340kc, 250w, lkw-LS, Unl. BP-12341— KBOW Butte, Mont., Copper City Radio Co. Has: 1490kc, 250w, Unl. Req: 1490kc, 250w, lkw-LS, Unl. BP-12342— WHDL Olean, N.Y., WHDL Inc. Has: 1450kc, 250w, Unl. Req: 1450kc, 250w, lkw-LS, Unl. BP-12346— NEW Ashland, Ore., Faith Tabernacle Inc. Req: 1350kc, lkw, D. BP-12347 — KMRS Morris, Minn., Western Minnesota Bcstg. Co. Has: 1570kc, lkw, D, Req: 1230kc, 250w, Unl. BP-12348— KRXL Roseburg, Ore., Ump- qua Bcstrs. Inc. Has: 1240kc, 250w, Unl. Req: 1250kc, 5kw, D. BP-12351— WJLK Detroit, Mich., Booth Bcstg. Co. Has: 1400kc, 250w, Unl. Req: 1400kc, 250w, lkw-LS, Unl. BP-12354 — KVLF Alpine, Tex., Big Bend Bcstrs. Has: 1240kc, 250w, Unl. Req: 1240 kc, 250w, lkw-LS, Unl. BP-12355— NEW San German, P.R., Jose Soler Req: 1090kc, 250w, Unl. BP-12356— WMVG Milledgeville, Ga., Mi- chael T. Landy. Has: 1450kc, 250w, Unl. Req: 1450kc, 250w, lkw-LS, Unl. BP-12361— WGUS N. Augusta, S.C., Dixie Bcstg. System. Has: 1600kc, 500w, D. Req: 1380kc, lkw, D. BP-12364 — KTUR Turlock, Calif., KTUR Inc. Has: 1390kc, 1 kw, DA-N, Unl. Req: 1390kc, 5kw, DA-2, Unl. BP-12365— NEW Ft. Atkinson, Wis, Shore- wood Bcstg. Corp. Req: 940kc, lkw, DA-D. BP-12366 — WBOP Pensacola, Fla., Tri- Cities Bcstg. Inc. Has: 980kc, 500w, D. Req: 980kc, lkw, D. BP-12372 — NEW Glen Burnie, Md.. South- field Bcstg. Inc. Req: 1590kc, 500w, DA-2, Unl. BP-12374— NEW Black Mountain, N.C., Mountain View Bcstg. Co. Req: 1350kc, 500w, D. BP-12375 — WEPM Martinsburg, W.Va., Martinsburg Bcstg. Co. Has: 1340kc, 250w, Unl. Req: 1340kc, 250w, lkw-LS, Unl. BP-12380 — KDNT Denton, Tex., Harwell V. Shepard. Has: 1440kc, 500w, lkw-LS. DA-N, Unl. Req: 1440kc, 500w, 5kw-LS, DA-N, Unl. Applications on which 309(b) letters have been issued BP-12265 — WINC Winchester, Va., Rich- ard F. Lewis Jr. Inc. of Winchester. Has: 1400kc, 250w, Unl. Req: 1400kc, 250w, lkw- LS, Unl. BP-12311— WWIN Baltimore, Md., Bel- vedere Bcstg. Corp. Has: 1400kc. 250w, Unl. Req: 1400kc, 250w, lkw-LS, Unl. BP-12336— WHLF South Boston, Va., Hali- fax Bcstg. Co. Has: 1400kc, 250w, Unl. Req. 1400kc, 250w, lkw-LS, Unl. BP-12343 — WOND Pleasantville, N.J., South Jersey Radio Inc. Has: 1400kc, 250w, Unl. Req: 1400kc, 250w, lkw-LS, Unl. BP-12352— NEW Shelbyville, Ky., Shelby Bcstg. Co. Req: 940kc, 250w, D. BP-12359— NEW Redwood City, Calif., Redwood City Radio Inc. Req: 850kc, lkw, DA-1, Unl. BP-12360— NEW Redwood City, Calif., Hometown Bcstrs. Req: 850kc, 500w, DA-1, Unl. BP-12371 — WALE Fall River, Mass., Nar- ragansett Bcstg. Co. Has: 1400kc. 250w, Unl. Req: 1400kc, 250w, 500w-LS, Unl. BP-12373— NEW South Haven, Mich., Radio 940. Req: 940kc, lkw. DA-D. BP-12376— KSAN San Francisco, CaUf., Golden Gate Bcstg. Corp. Has: 1450kc, 250w, Unl. Req: 1450kc. 250w, lkw-LS, Unl. Applications Deleted From Public Notice of April 9, 1959 (FCC 59-316) (24 F.R. 2842) BP-11230— WITA San Juan, P.R., Elec- tronic Enterprises Inc. Has: 1140kc, 500w, Unl. Req: 1030kc, lkw, Unl. (Deleted from above-referenced list by Commission action of July 22, 1959.) BP-11738 — NEW Sacramento, Calif., North- ern California Bcstg. Co. Req: 1030kc, 500w, DA-1, Unl. (Applications BP-11230 and BP-11738 are in pending file pursuant to provisions of Commission's Public Notice of August 9, 1946 with respect to proposals for 770kc and 1030kc.) Applications Deleted From Public Notice of July 30, 1959 (FCC 59-810) (24 F.R. 6248) BP-5827— NEW Wyandotte, Mich., Wood- ward Bcstg. Co. Req: 850kc, 5kw, DA-2, Unl. (Is in pending file pursuant to provisions of Sec. 1.351 of Commission Rules.) BP-11845 — NEW Oklahoma City, Okla., Sooner State Bcstg. Co. (now BP-13342). Req: 1210kc, lOkw, DA-D. (Was amended to specify changes in di- rectional antenna and was assigned new file number pursuant to provisions of Sec. 1.354[h] of Commission Rules.) FCC'S RADIO FINANCIAL REPORT BY MARKETS OR COMMUNITIES (other statistical information in Sept. 28 issue; also see Government section, this issue) ,Fi FrTFn rfvfniif ITEMS AND BROADCAST REVENUES, EXPENSES AND INCOME1 OF 3,197 RADIO" STATIONS BY ^METROPOLITAN AREAS AND BY COMMUNITIES NOT IN METROPOLITAN AREAS ITEM CONTINENTAL U.S. METROPOLITAN AREAS NON-METRO. AREAS OF 3 OR MORE STATIONS NON-METRO. AREAS OF LESS THAN 3 STATIONS TOTAL CONTINENTAL U.S. TERRITORIES & P0SS. GRAND TOTAL *** CONTINENTAL U.S. METROPOLITAN AREAS Akron, Ohio Albany-Schenectady-Troy, N.Y. Albuquerque, N.M. Allentown-Bethlehem, Pa. Altoona, Pa. Amarillo, Tex. Anderson, Ind. Asheville, N.C. Atlanta, Ga. Atlantic City, N.J. Augusta, Ga. Austin, Tex. Bakersfield, Cal. Baltimore, Md. See page 123 for footnotes 114 No. Re- No. of porting Stations $25,000 in or More Opera- tion Time Sales3 1958 Time Sales: National and Regional Advertisers Local Advertisers Total Stations Networks and Sponsors' and Sponsors4 Reporting" 1,194 1,143 $ 10,323,725 $148,174,107 $195,865,055 1,173 4,686,956 20,023,751 272 Total Broadcast Revenues'3 Total Broadcast Expenses Total Broadcast Income1 281 263 1,761 1,550 3,236 2,956 60 53 3,296 3,009 728,863 1,582,999 12,635,587 445,675 13,081,262 $329,111,282 $291,546,987 $ 37,564,295 25,600,717 25,181,563 419,154 16,645,607 100,728,172 1,693 169,506,670 316,616,978 3,138 2,431,880 3,684,215 59 121,406,790 476,118,789 6,412,204 112,644,096 429,372,646 5,860,565 8,762,694 46,746,143 551,639 $171,938,550 $320,301,193 3,197 $482,530,993 $435,233,211 $ 47,297,782 4 4 50,176 7 7 111,910 7 7 35,126 8 8 20,045 4 4 5,174 6 4 23,150 2 2 4 4 20,363 16# 16 126,523 4 4 12,530 7# 6 20,168 4 4 11,560 8# 7 22,299 14 14 246,529 362,705 1,310,322 357,719 279,376 72,290 240,092 133,390 1,668,591 126,120 147,586 240,714 197,486 1,778,599 1,367,544 1,076,133 713,280 1,114,075 322,587 537,046 298,406 2,270,326 289,275 559,546 515,124 487,386 3,372,854 4 7 7 8 4 5 2 4 16 4 7 4 7 14 1,634,251 2,185,098 1,002,392 1,371,590 397,036 787,697 464,034 3,709,008 404,385 717,466 724,345 699,012 4,616,365 1,189,983 2,268,259 987,617 1,225,191 461,519 772,536 521,833 3,443,063 355,151 720,807 623,331 821,257 4,056,954 444,268 83,161- 14,775 146,399 64,483- 15,161 ** 57,799- 265,945 49,234 3,341- 101,014 122,245- 559,411 CONTINUES ON PAGE 116 BROADCASTING, October 5, 1959 PROFESSIONAL CARDS JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLD6. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5303 KANSAS CiTY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. 0. Box 32 CRestvlew 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Quincy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) Vandivere & Cohen Consulting Electronic Engineers 617 Albee Bldg. Executive 3-461 i 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, B. C. Fort Evens 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone STote 7-2601 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 —Established 1926— PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLIver 2-8520 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 FREQUENCY MEASUREMENT AM-FM-TV WLAK Electronics Service, Inc. P.O. Box 1211, Lakeland, Florida Mutual 2-3145 3-3819 CAPITOL RADIO ENGINEERING INSTITUTE Accredited Technical Institute Curricula 3224 16th St., N. W. Washington 10, D. C. Practical Broadcast, TV Electronics ei"iipering home study and residence courses. Write For Free Catalog, spec- ify course. GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronic* 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-955S NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D. C. District 7-4443 I COLLECTIONS For the Industry ALL OVER THE WORLD TV — Radio — Film and Media Accounts Receivable No Collection — No Commissions STANDARD ACTUARIAL WARRANTY CO. 220 West 42nd St., N. Y. 36, N. Y. LP 5-5990 Service COMMERCIAL RADIO Monitoring Company PRECISION FREQUENCY MEASUREMENTS A FULL TIME SERVICE FOR AM-FM-TV P O Box 7037 Kansas City, Mo. Phone Jackson 3-5302 Directory CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 BROADCASTING, October 5, 1959 115 CONTINUED FROM PAGE 114 ITEM Baton Rouge, La. Bay City, Mich. Beaumont-Port Arthur, Tex. Binghamton, N. Y. Birmingham, Ala. Boston, Mass. Bridgeport, Conn. Brockton, Mass. Buffalo, N.Y. Canton, Ohio Cedar Rapids, Iowa Champaign-Urbana, III. Charleston, S.C. Charleston, W.Va. Charlotte, N.C. Chattanooga, Tenn. Chicago, III. Cincinnati, Ohio Cleveland, Ohio Columbia, S.C. Columbus, Ga. Columbus, Ohio Corpus Christi, Tex. Dallas, Tex. Davenport-Rock Island — Moline Dayton, Ohio Decatur, III. Denver, Colo. Des Moines, Iowa Detroit, Mich. Dubuque, Iowa Duluth, Minn-Superior Durham, N.C. El Paso, Tex. Erie, Penn. Evansville, Ind. Fall River, Mass. Flint, Mich. Fort Smith, Ark. Fort Wayne, Ind. Fort Worth, Tex. Fresno, Cal. Gadsden, Ala. Galveston, Tex. Grand Rapids, Mich. Green Bay, Wise. Greensboro-High Point, N.C. Greenville, S.C. Hamilton-Middleton, 0. . Hampton-Newport, Va. Harrisburg, Penn. Hartford, Conn. Houston, Tex. Huntington, W.Va.Ashln. Indianapolis, Ind. Jackson, Miss. Jackson, Mich. Jacksonville, Fla. Johnstown, Penn. Kalamazoo, Mich. Kansas City, Mo. Kenosha, Wise. Knoxville, Tenn. Lancaster, Penn. Lansing, Mich. Laredo, Tex. Lawrence, Mass. Lewiston-Auburn, Me. Lexington, Ky Lima, Ohio Lincoln, Nebr. Little-N. Little Rock, Ark. Lorain-Elyria, Ohio Los Angeles, Cal. Louisville, Ky. Lowell, Mass. Lubbock, Tex. Macon, Ga. Madison, Wis. Manchester, N.H. Memphis, Tenn. Miami, Fla. Milwaukee, Wis. Minneapolis-St. Paul Mobile, Ala. See page 123 for footnotes. No. Re- Ti mp Ip<;- i line ~> o i c j . No. of porting Stations $25,000 National and in or More Regional Local Opera- Time Advertisers Advertisers tion Sales3 Networks and Sponsors4 and Sponsors4 o 19,376 181,047 777,168 2 2 A 4 4,265 143,647 739,465 A *r 4 22 571 196 339 505 999 11 1 1 1 1 38,735 792,337 1,179A44 X / 17 160,269 4,234,901 4,949,393 J -a -> 11,825 311,679 607,505 1 1 1 11 91,058 1,522,594 2,347,908 5 5 29,982 342,559 531,987 3 3 23,766 859,180 410,534 2 2 5 5 23,293 186,615 407,526 8 8 42,117 218,549 742,784 7 +b £j 54,871 990,218 648,554 32,098 207,689 941,821 27 ZD 629,861 11,123,235 9,672,474 g 7 1 637 987 Q 7 D 154,034 2,762,319 2^583^819 7 # 19,653 274,747 604,524 c D 17,261 158,298 518,546 35^219 1,242,948 1,530,467 O 26,860 388,741 398,722 8 8 126,662 1,455,936 2,247,730 c 5 46,570 410,638 565,663 4 4 12,096 555,355 1,439,025 2 2 18 15 -LUO, 7DU 1 218 637 2 404 072 6 6 133,953 l'491J33 '840^529 11 11 483,974 5,897,405 4,477,393 2 2 7 7 59,353 253,028 624,720 4 3 11,449 133,160 258,405 6# 5 26,834 195,749 661,404 5 5 22,761 162,597 473,860 5 5 21,101 228,009 465,703 2 2 * * £ 28,775 351,874 868,444 4 4 9,665 77,596 297,384 4 4 36,598 533,609 866,466 7 7 67,127 693,261 1,258,595 9 8 71,111 607,695 978,885 3 3 31 968 220 207 3 3 57,134 233,378 6 6 26,142 538,761 898,094 3 3 12,520 190,406 414,081 7 7 7,688 155,193 653,164 8 6 17,399 213,590 602,837 2 2 3 3 596 182,181 314,984 5 5 48,308 309,525 528,147 5# 5 130,377 1,582,400 446,513 11 11 134,922 1,771,695 2,472,715 6 6 27,399 213,948 491,918 6 6 40,480 1,405,246 1,840,499 6 6 16,513 232,232 503,439 2 2 ft* ft ft 11# 10 59,975 571,534 925,903 5 5 7,989 134,356 372,731 ■5 J •2 .3 13,788 327,907 561,427 Q 7 Q 7 119,914 1,871,952 2,431,658 1 1 10 10 69,176 426,099 934,502 5# 5 12,146 214,205 376,209 2 2 -r -.< 1 1 ft* ** 2 2 * ft 2 2 ** 3 3 148,859 494,207 1 1 3 52,085 519,982 p o Q O 77,032 A 1 A A AO 1 no £0 319,396 7,340,538 10,838,475 Q O 143,438 1,149,173 1,560,217 2 2 * * 6 6 20,720 102,545 689,179 7 6 17,340 199,411 433,476 3 3 29,216 274,432 578,662 3 3 16,200 J. ID, c. 1 D 10# 9 73,153 1,077,497 1,381,926 14# 12 74,794 1,422,490 2,446,694 8 8 90,374 1,481,124 2,179,614 12# 12 151,713 2,326,788 2,862,106 7# 6 21,355 211,771 553,944 Total Stations Reporting5 6 2 7 4 11 17 3 1 11 5 3 2 5 8 7 8 27 7 8 7 5 6 6 8 5 4 2 15 6 11 2 7 3 6 5 5 2 6 4 4 7 9 3 3 6 3 7 8 2 3 11 6 6 2 11 5 3 9 1 10 5 2 1 2 2 3 1 3 8 2 28 9 2 6 6 3 3 10 13 8 12 7 Total Broadcast Revenues6 943,338 833,540 716,659 2,070,949 8,515,936 809,630 3,542,848 905,356 1,250,565 608,444 1,024,959 1,553,368 1,148,610 20,609,002 4,736,534 5,429,889 917,311 669,306 2,706,527 744,724 3,332,516 971,522 2,119,157 3,529,379 2,224,501 9,418,810 909,106 399,084 825,848 646,057 696,053 1,189,169 376,937 1,440,108 1,864,503 1,536,522 253,452 282,394 1,346,539 590,982 812,094 877,428 485,346 857,574 1,914,015 3,924,043 734,566 3,064,100 721,254 1,433,963 496,874 874,871 3,870,692 1,429,054 593,740 Total Broadcast Expenses 948,605 828,721 791,323 2,208,547 6,891,271 693,957 3,577,137 848,554 1,109,074 592,637 938,978 1,419,251 1,067,002 14,488,582 3,611,265 4,852,844 816,377 655,668 2,239,553 761,969 3,020,634 877,712 1,627,147 3,397,527 2,070,714 6,912,207 915,494 351,984 836,947 610,249 670,677 1,156,109 349,047 1,221,984 1,877,567 1,411,001 227,594 252,045 1,215,635 531,428 789,141 742,332 560,646 695,170 1,567,206 3,484,519 694,534 2,524,255 650,461 1,400,303 494,194 715,036 2,765,684 1,395,652 513,989 Total Broadcast Income1 5,267— * # 4,819 74,664 — 137,598 — 1,624,665 115,673 34,289 — 56,802 141,491 ** 15,807 85,981 134,117 81,608 6,120,420 1,125,269 577,045 100,934 13,638 466,974 17,245— 311,882 93,810 492,010 131,852 153,787 2,506,603 * * 6,388— 47,100 11,099— 35,808 25,376 ** 33,060 27,890 218,124 13,064— 125,521 25,858 30,349 130,904 59,554 22,953 135,096 75,300 — 162,404 346,809 439,524 40,032 539,845 70,793 33,660 2,680 159,835 1,105,008 33,402 79,751 624,226 666,004 41,778- 568,527 550,375 18,152 1,037,837 1,030,493 7,344 ** 16,279,391 13,531,508 2,747,883 2,775,676 2,800,502 * * 24,826- 802,444 760,882 41,562 630,582 613,704 16,878 873,347 737,737 135,610 590,348 579,152 11,196 2,354,161 2,141,333 212,828 3,542,268 3,080,679 461,589 3,686,462 3,181,027 505,435 4,893,883 4,167,090 726,793 779,640 764,362 15,278 116 (FOR THE RECORD) BROADCASTING, October 5, 1959 ITEM Montgomery, Ala, Muncie, Ind. Muskegan, Mich. Nashville, Term. New Bedford, Mass. New Britain-Bristol, Conn. New Haven, Conn. New Orleans, La. New York & NE. N.J. Norfolk-Portsmouth, Va. Ogden, Utah Oklahoma City, Okla. Omaha, Nebr. Orlando, Fla. Pensacola, Fla. Peoria, III. Philadelphia, Penn. Phoenix, Ariz. Pittsburgh, Penn. Pittsfield, Mass. Portland, Me. Portland, Ore. Providence, R.I. Pueblo, Colo. Racine, Wise. Raleigh, N.C. Reading, Penn. Richmond, Va. Roanoke, Va. Rochester, N.Y. Rockford, III. Sacramento, Cal. Saginaw, Mich. St. Joseph, Mo. St. Louis, Mo. Salt Lake, Utah San Angelo, Tex. San Antonio, Tex. San Bernardino, Cal. San Diego, Cal. San Fran. -Oakland San Jose, Cal. Santa Barbara, Cal. Savannah, Ga. Scranton, Penn. Seattle, Wash. Shreveport, La. Sioux City, Iowa Sioux Falls, S.D. South Bend, Ind. Spokane, Wash. Springfield, III. Springfield-Holyoke Springfield, Mo. Springfield, Ohio Stamford-Norwalk Ct. Stockton, Cal. Syracuse, N.Y. Tacoma, Wash. Tampa-St. Petersburg Terre Haute, Ind. Toledo, Ohio Topeka, Kan. Trenton, N.J. Tucson, Ariz. Tulsa, Okla. Utica-Rome, N.Y. Waco, Tex. Washington, D.C. Waterbury, Conn. Waterloo, Iowa W. Palm Beach, Fla. Wheeling-Steubenville Wichita Falls, Tex. Wichita, Kan. Wilkes Barre-Hazleton Wilmington, Del. Winston Salem, N.C. Worcester, Mass. York, Penn. Youngstown, Ohio Non-metro, areas of 3 or more stations Anniston, Ala. Decatur, Ala. Dothan, Ala. Huntsville, Ala. No. Re- No. of porting Stations $25,000 in or More Opera- Time tion Sales3 6 1 3 8 2 3 4 11 36# 7 3 8 7 7# 7# 5 21# 13# 20# 2 4 16 11 5# 2 5 3 8# 6 6 2 5 3 3 14# 9 4 9 17 9# L8 " 6 , 6# 6 6 15# 9 3 4 3 8 3 10 4 2 2 5 5 4 13 3# 4 4 3 9# 6 7# 2 17 3 3# 7# 7 3 6# 6 4 4 5 5 1,194 1,143 5 1 3 8 2 3 4 11 35 7 2 8 7 7 6 5 21 12 20 2 4 14 11 4 2 5 3 8 6 6 .2 5 3 3 13 9 3 8 17 8 18 5 5 6 6 14 7 3 4 3 8 3 9 4 2 2 Networks 24,324 1,310 124,065 2,882 3,880 130,102 593,592 54,981 67,556 66.216 34,456 11,114 33,739 187,809 169,610 135,853 71,595 209,392 109,085 15,068 85,453 18,831 86,455 35,970 60,782 28,477 18,271 166,130 163,809 2,950 129,535 13,409 65,127 239,737 11,098 28,247 39,525 153,968 61,451 330 7,554 15,966 35,552 15,644 46,612 11,555 Time Sales: National and Regional Local Advertisers Advertisers and Sponsors4 and Sponsors4 339,794 85,048 975,691 114,211 394,095 1,113,566 24,569,699 529,499 703,432 1,048,457 167,413 62,547 388,607 5,041,589 397,809 2,819,223 246,130 1,178,796 1,075,378 83,290 667,772 155,569 832,321 183,576 930,736 685,593 125,879 152,959 3,399,394 414,756 40,111 1,074,125 361,101 864,125 4,151,804 106,915 95,888 194,626 237,580 1,342,634 652,042 91,246 92,220 183,395 623,337 116,292 254,825 203,587 251,105 358,167 1,459,168 325,415 679,694 1,351,760 13,723,119 1,217,000 1,284,123 1,449,385 697,309 439,805 815,625 6,224,809 1,487,990 3,731,507 399,525 1,479,043 1,202,058 334,199 391,653 503,915 841,451 605,380 1,030,962 1,038,229 381,515 316,425 3,577,033 1,222,694 172,667 1,430,524 1,053,630 1,400,990 4,588,671 773,506 439,220 478,378 532,056 2,081,144 544,774 321,826 410,980 394,710 994,487 595,969 767,514 494,018 Total Stations Reporting5 5 1 3 8 2 3 4 11 36 7 2 3 3 3 4# 5 14,043 236,833 438,447 5 45,876 750,282 1,210,853 3 7,882 62,554 386,335 13 37,727 697,206 1,516,066 2 ** 4 45,979 858,616 838,968 4 12,958 429,246 540,359 3 15,615 212,581 360,384 8 34,648 134,070 738,192 6 74,962 636,599 836,198 7 17,158 211,526 600,564 2 ** 17 137,123 2,908,160 3,832,582 2 ** 2 *•* 5 4,426 54,603 484,579 7 35,346 498,951 900,273 3 12,070 222,517 333,209 6 16,196 498,573 886,770 6 27,051 172,346 590,004 4 19,424 180,904 794,037 4 20,347 127,808 548,437 5 81,670 507,714 660,819 5 13,494 137,110 551,432 8 71,577 486,076 1,055,329 143 10,323,725 148,174,107 195,865,055 3 423 22,893 179,049 3 26,112 125,003 3 54,748 165,676 3 132 34,497 231,587 7 7 7 5 21 12 20 2 4 15 11 5 2 • 5 3 8 6 6 2 5 3 3 14 9 3 8 17 9 18 5 6 6 6 15 7 3 4 3 8 3 9 4 2 2 5 5 4 13 3 4 4 3 9 6 7 2 17 2 3 7 7 3 6 6 4 4 5 5 8 1,173 Total Broadcast Revenues" 674,340 422,896 2,341,691 419,355 965,683 2,304,293 34,077,986 1,670,189 1,930,062 2,253,738 855,462 522,845 1,174,266 10,737,009 2,032,853 6,293,870 684,504 2,774,280 2,144,644 434,215 1,041,563 629,794 1,725,296 797,409 1,918,721 1,579,927 509,950 428,241 6,320,243 1,811,000 206,711 2,371,983 1,383,524 2,216,394 8,173,641 909,827 576,118 662,161 764,732 3,411,743 1,126,624 396,776 496,486 578,807 1,463,896 710,228 1,038,632 663,419 703,857 1,771,737 480,469 2,155,754 1,596,149 926,990 575,310 886,505 1,433,798 820,810 6,357,609 545,950 1,395,660 531,921 1,324,960 788,235 963,045 721,555 1,101,006 681,958 1,564,483 329,111,282 203,162 148,762 218,725 285,107 BROADCASTING, October 5, 1959 Total Total Broadcast Broadcast Expenses Income1 609,929 64,411 392,560 30,336 2,271,514 70,177 404,448 14,907 1,025,292 59,609— 2,337,574 33,281— 27,518,693 6,559,293 1,433,009 ** 237,180 1,654,826 ** 275,236 1,996,463 257,275 1,003,185 147,723— 550,396 27,551 . 1,185,850 11 584 , 9,140,383 1,596'626 2,101,029 68,176 — 5,348,908 944,962 ** 700,948 16,444 — 2,752,124 22,156 1,957,074 187,570 /ifn i r\ a 4 (J £1,304 31,911 926,714 * * 114,849 492,207 137,587 1,486,451 238,845 795,349 2,060 1,712,721 206,000 ** 1 513 327 Ann 462 214 47,736 434 809 6,568— O, UOO, / U 7 253,534 55,362 — - 219 225 i £ , D 1 4 — ■ 2 431 435 EQ VICT 178, 503— 9 ^Qfl R77 174,483 — ■ O, lOO, C.C. 1 5,414 813 651 96,176 563 403 643 779 18,382 825 841 61,109—* 3 147 076 264,667 1^244798 118,174— 342 173 54,603 463^577 32,909 56,308 1,319,681 144 215 677,265 32^963 999,140 39,492 641,880 21,539 ** «* 702,278 ** 1,579 1,557,793 213,944 498,903 18 434 . 1,970,086 * 185,668 * 1,176,632 419,517 779,664 147,326 548,519 26,791 953,505 67,000 — 1,570,448 136,650— 845,279 24,469— 5 855 314 ** 533,287 # 12,663 1,174,912 220,748 608,276 76,355— 1,324,731 229 770,338 17,897 820,274 142,771 738,485 16,930— 1,142,598 41,592— 608,443 73,515 1,443,456 121,027 291,546,987 37,564,295 197,661 5,501 134,645 14,117 168,615 50,110 270,917 14,190 CONTINUED ON PAGE 122 117 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE— Monday preceding publication date.) • SITUATIONS WANTED 20$ per word — $2.00 minimum • HELP WANTED 25 per word — $2.00 minimum. • DISPLAY ads #20.00 per inch— STATIONS FOR SALE advertising require display space. • All other classifications 304 per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 17 35 DeSales St., N.W., Washington 6, D. C. Appttcants- If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, Applicants. £n*r^s££p™^b£s are s^nt at owner's risk. Broadcasting expressly repudiates any liability or responsibility for the.r custody or return. RADIO Help Wanted — Sales Northern Ohio medium market needs 2 men, building for top grosses, experienced men only Box 308P, BROADCASTING. the reason this ad isn't under manage- ment is because at our 4 metropolitan southern independent stations, we adhere to a policy of promoting from withm. We re going to need 3 more managers in the next 3 years We've built 4 tremendously success- ful stations— either No. 1 or No. 2 audience rated We think you'd expect someone to prove himself in sales first before you promoted them— just as we do. Once you become a manager— possibly in 2 years- it's a lifetime job. Perhaps were looking for each other. Why don't you send your resume, a late photograph and your phi- losophy of radio tonight to Box 571M, BROADCASTING. Major Ohio market of over 500,000 needs one top radio salesman to round out a staff of 4 All present men earned at least $10,- 000 last year. No draw artists. This is a secure position at a happy station for a producer. Box 672P, BROADCASTING. Sales manager with general manager aspi- rations. Midwest station. Excellent oppor- tunity, five figure income for radio know- how from ground up, with proven sales ability. Send complete resume, experience, details. Confidential. Box 695P, BROAD- CASTING. Aggressive, experienced radio salesman with at least 2 years fulltime radio selling ex- perience. Only those with successful sales record need apply. Position in metropolitan market south Florida. Salary and commis- sion open. Tell all in first letter, include references. Box 740P, BROADCASTING. Wanted: Salesman-announcer combination for well-known radio station in western North Carolina. Write giving qualifications, experience, references. Box 759P, BROAD- CASTING. Western New York. Fulltimer. Pleasant 35,000 growing market. Needs young, versa- tile salesman. A real opportunity to grow with expanding company. Box 766P, BROADCASTING. Here's a real opportunity for one who is strong on sales, willing to work and am- bitious as to future. Must have had experi- ence in both am and fm and with knowl- edge of multiplexing. Northeastern section of United States. Good Salary plus profit sharing. Further advancement as justified by results. Send photo, complete details first letter. All replies confidential. Box 782P, BRODACASTING. California, KCHJ, Delano. Serves 1,300,000. Increasing sales staff. Top salesman for booming one station mar- ket in ideal California coastal location. Good guarantee to start. Contact Tom Wal- lace, KNEZ, Lompoc, California. California radio stations KVEC, San Luis Obispo and KSBW, Salinas needs top-flight salesmen. Good drawing account against commission. Both stations number one in their markets. Expansion plan gives you chance for management later. Send all facts including background, references and sales record to John Cohan, KSBW, P.O. Box 1651, Salinas, California. Salesman-announcer. FM experience de- sired. Independent fm station to begin broadcasting soon. WFMM, 44 W. Biddle St., Baltimore 1, Maryland. Help Wanted — (Cont'd) Help Wanted — (Cont'd) Sales Ambitious, experienced salesman (white) desiring to move to sunny Florida with good guarantee to sell colored-programmed radio. Contact WOKB, Box 1308, Orlando, or call collect OL 6-3700, Winter Garden, Florida. Announcers Top salary for top man for number one sta- tion in major midwestern market. Modern fast paced station wants personality an- nouncer who can project and hold audience. We are not a format operation and you will be given free rein. Mail tape, photo, resume to Box 519P, BROADCASTING. Illinois kilowatt daytimer expanding to night time has opening for experienced staff announcer with news gathering and writing experience for combination duties of deejay and newsman. Also versatile deejay with several years of solid radio ex- perience. Permanent position. Pleasant community. Format station emphasizing standard and pop tunes with strong melody. No top 40, no rock 'n' roll, no country and western, no rhythm and blues. Sports play- by-play background helpful. Personal inter- view required. Free life, hospital, medical insurance, sick pay, bonus, pension plan. Starting salary $100 weekly. List age, edu- cation, family status, references, experience in detail. Box 551P, BROADCASTING. South Florida metropolitan market, Num- ber 1 station, in beautiful city three miles from the Atlantic ocean, with wonderful living and working conditions, needs a swinging deejay at $135.00 a week. Send resume, tape at once to Box 591P, BROAD- CASTING. Opportunity for married staff announcer. Send resume. Network station, Texas. Box 624P, BROADCASTING. Announcer with first class ticket. No main- tenance. Adult programming station with slightly higher than average religious broadcasts. Excellent working conditions in the heart of Michigan's water wonderland. Box 649P, BROADCASTING. Combo man — with some announcing experi- ence; first phone required. Needed about the first of November. New daytime oper- ation, in town of about 10.000 in western Pennsylvania. Send tape, resume, picture and salary requirements at once to Box 685P, BROADCASTING. Announcer or announcer/promotion direc- tor, fulltime, Wisconsin MBS adult listen- ing good music station. Send qualifications, tape immediately. Box 690P, BROADCAST- ING. Announcer: Good education and habits. No r&r. Play-by-play helpful, not essential. High grade busy single station town 40,000. Starting salary $100.00 per week. Send tape and complete resume. Box 742P. BROAD- CASTING^ Announcer minimum 5 years experience, executive ability. Strong on news, person- ality for all-around assignment. Exceptional company benefits. Medium-sized city, upper New York State. Give full particulars with tape. Box 748P, BROADCASTING. First phone-announcer, for all night show on top 40 major Ohio market station. Must be able to sell on the air. All tapes re- turned. Box 762P, BROADCASTING. Top ten market looking for top 40 deejay who knows how to insert personality with- in format. Tape, resume, salary. Box 787P, BROADCASTING. Experienced announcer, good news delivery. Excellent working conditions in a growing community. Immediate opening. Phone Cambridge, Maryland 1580. Announcers KDNT in Denton, Texas, has immediate opening for experienced announcer. Salary open. Wanted, smooth announcer for modern, moderately paced good music station. No drifters, hopheads or drunks need apply. All replies confidential. Write Dave Button, KMIN, Grants, New Mexico. We will use you if: You are capable in play-by-play and can deliver news author- itatively, are sober, dependable, and can get along with people. Location — midwest. Small market. Above average income. Ref- erences will be checked. Write or wire, Manager, KNCM, Moberly, Mo. Excellent earnings and future for right man. Must be mature, settled, experienced in news/all music. Send tape, photo, resume to Manager, KXJK, Forrest City, Arkansas. KYVA, Gallup, N.M. needs fast paced night announcer. $85.00 start, all tapes and re- sumes returned. Michigan-experienced staff announcer. Im- mediate opening. Contact Dee Logan, WBCM, Bay City, Michigan. Dee-jay opportunity — in Flint, Michigan. Leading station needs good dj. Good salary. Send background, photo and tape audition to WFDF. Announcer needed — Must be versatile and experienced. Contact Elmo Mills, WFTB, London, Kentucky. Number one station on Florida's gold coast has opening for young, experienced top 40 dj. Send aircheck and resume. WIRK, West Palm Beach, Florida. Wanted: Two announcers — promising future. Send tape, resume and photo to Program Director, WNCO, Ashland, Ohio. Immediate opening for 2 first class phone- announcers. No maintenance. Must have heavy announcing experience. Send tape and resume to Charles R. Dickoff, WSJM, 414 State Street, St. Joseph, Michigan. Announcer - salesman: Experienced. Good opportunity, good pay, growing station and city. Prefer married man, willing to work. Wes Ninemire, WTAW, Bryan, Texas. Dnmediately, previous station combo, ex- perienced. No tapes. WVOS, Liberty, New York. Announcers, experienced! Openings in many markets. Send tapes, resumes to Paul Baron, Manager, Broadcast Department, Maude Lennox Personnel Agency, 630 Fifth Avenue, New York 20, New York. Announcers. Job hunting? Register now for fast action. Openings in many markets for experienced men. Send tape, resume to- day. Disk Jockey Placement Agency, 100 West 42nd St., New York. For glib deejays only. 2484 gags, quips, anecdotes. $1.00 plus 10? packing. Gags, P.O. Box 1, Elkhart, Indiana. Sacramento, California, 50,000 watt ABC af- filiate has full time permanent opening for experienced announcer. Excellent company benefits. Send tape and resume to Personnel Department, McClatchy Broadcasting Com- pany, Sacramento, California. Disc jockey November 1 for new Illinois daytimer. 48 hours, $70-$80 start. Send res- ume, tape, photo. Woodrow Sudbrink, Beardstown, Illinois. 118 BROADCASTING, October 5, 1959 Help Wanted— (Cont'd) Situations Wanted — (Cont'd) Technical Situations Wanted — (Cont'd) Combo man — With first phone. Capable en- gineer, experienced announcer. $100.00 for 48 hour week. Box 763P, BROADCASTING. Top pay for top engineer-announcer. Mid- west 250 watt independent. No r&r. Send photo, tape with full information to Box 767P, BROADCASTING. Engineer wanted — First class license who can also announce. Excellent opportunity for combo man. Imperative you have lots of technical experience. Box 779P, BROAD- CASTING. Opening for transmitter engineer in top- rated Florida station. Opportunity for man with limited experience. First class ticket required. Send resume and snapshot to Box 781P, BROADCASTING. Transmitter engineer with maintenance ex- perience for 5 kw mid Atlantic station. Excellent opportunity for advancement. Send photo and resume to Box 789P, BROADCASTING. First phone operator seeking sales oppor- tunity. KCHJ, Delano, serving 14 California counties. Wanted immediately: 2 engineers, trans- mitter and studio, 1st class ticket preferred for both transmitter and studio. 40 hour week, good pay. Excellent working facilities in new installation. Garden spot of Amer- ica. Write or wire. Herb Schubarth, Chief Engineer, KRDO-TV, Colorado Springs, Colo. Need engineer with first class ticket for maintenance of 250 watt fulltime station, $80.00 weekly with no announcing; or up to $125.00 weekly for good combination man. Radio Station WBEX, Chillicothe, Ohio. Need immediately, three first class engi- neers for fast growing regional network. One to take charge of engineering dept. of O & O'd station. Other two for mainte- nance and board work at flagship station. Contact Ernest Machanic, Herald Tribune Radio Network, 440 Lexington Ave., Mt Kisco, N. Y., Phone MO. 6-5177. Production-Programming, Others Creative continuity director for swinging better music station. Exceptional staff, fab- ulous opportunity. KANS, 43 Blue Ridge Center, Kansas City 33, Missouri. RADIO Situations Wanted — Management Let's plan for next year. If you can utilize several of the talents available in this one package, we'll both be happy. Presently station manager. Also experienced as: Pro- gram director, continuity editor, sports di- rector, sports announcer, morning announ- cer and staff announcer. Have first phone Prefer west or southwest. Available January 1. Fourteen years experience. Adult type stations only. Box 746P. BROADCASTING Experienced manager, all phases, strong sales, hard working, progressive. Wants po- sition with future. Metropolitan and med- m£k market background. Write Box 751P, BROADCASTING. California manager-wife team. Excellent background and references. Desire east. Box 752P, BROADCASTING. Agency to station management: ideas pushed by nearly twenty years experience m^0>}eijr!a5'ket of toP twenty. Mid-west now BROADCASTING."0"3^ °f ^ B°X ?54P' Troubleshooter: Offering common sense sixth sense, and experience. Degree in eco- nomics liking for problems, flair for details Show business fourteen years, radio five' Excellent credit rating. Know problems of management, operation, air, and continuing to find better answers. Seeking permanent position with room for growth in progressive station. Must be good family-living area Box 755P, BROADCASTING g Km » dus*ry sales records repeatedly. Opportunity for revenue expans on first consideration. Salary secondary. Specialist and™™ and eal6S Productivity medium CASTING markets- Box 784p. BROAD- BROADCASTING, October 5, 1959 Management Presently sales manager two station market midwest. Last position manager small mar- ket. Top salesman, journalism degree first phone. Ready and able to manage/sales- manage two or three station market No south. Present employer knows of this ad and will give highest recommendation. 33 years old. Family. Dick Barrett, WKTL Radio, Sheboygan, Wisconsin. Sales Salesman: Imaginative, aggressive young man seeks sales opportunity in the Wash- ington - Baltimore - Richmond areas Ten years experience with radio. Six months sales experience with a national manu- facturer of paper products. Recently awarded Master of Business Administration Degree from leading southern business school, and wishes to combine radio and sales knowledge. Salary or commission. 28 years old, mature, and settled. Address re- ply to Box 780P, BROADCASTING Announcers Salesman-announcer. Mature, industrious salesman and announcer seeks opportunity to sell time. Good ad-libber. Prefer south- western region. Speak fluent Spanish. Write for complete resume and photo. Box 635P BROADCASTING. Stop — 22, veteran, single, presently CBS ABC. South Arkansas good music station with 2l/2 months experience. Very much want top 40. Box 637P, BROADCASTING. Staff announcer radio school graduate Re- liable, single, 21 years old. Free to travel Box 654P, BROADCASTING. Experienced, capable staffman immediately available. Excellent board operation and thorough experience all phases. Best ref- erences from present station. Box 658P BROADCASTING. First phone — announcer — six years radio, capable. (3-man, double as continuity news or program director.) News gathering ex- perience small daily. No maintenance, no formats or top forty. Presently employed. South only, want 100-mile radius Atlanta. Minimum $100. Box 726P, BROADCAST- ING. Big contest! ! No entry fee! ! First prize- young married announcer. Experienced all phases radio-tv on camera programming Finish this sentence. "I want the best man available because . . ." Mail to Box 727P BROADCASTING. Smooth deejay style. Handle all phases an- nouncing. Tape. Resume. References. Box 733P, BROADCASTING. Staff announcer: Available, 5 to 6 weeks Prefer Florida. 6 years experience. College and professional broadcasting school Will consider all offers. Box 736P, BROADCAST- ING. Chance wanted: Recent graduate profes- sional broadcasting school dj, news Reli- able, married. Willing to learn. Box 737P BROADCASTING. Experienced, fast paced dj, hard and soft sell, family. Box 741P, BROADCASTING. DJ, news (play-by-play basketball) 5 years experience. Married. Box 744P. BROAD- CASTING. Jack of all radio trades— Master of some Have sold my interest in station to relocate in mid-state area of North Carolina, South Carolina, Virginia (will consider others) 12 years experience all phases; announcer chief engineer; one of the country's top country dj personalities— staff man. some sales and management, first phone, 28 years old, married, 2 children, college. Have good job but doubtful future here. Available in 30 days. Box 745P, BROADCASTING First phone deejay. Experienced all phases emphasis local news. $100. Box 750P BROADCASTING. Staff-sports. All phases. Heavy play-bv- CASTING10 8 yearS' B°X 761P'' BROAD- Texas only. Announcer-engineer First phone. Presently employed, eight years experience, 28. Married, four years college Desires mb with future. Box 775P. BROAD- (.no flNG. Announcers Gal Friday. Can type. Write copy. Trained Handle air work. Box 776P, BROADCAST- ING . Young man. Talented. Intelligent. Coopera- tive. Operate board. Deejay. News. Staff Box 777P, BROADCASTING. Announcer-dj. Two years all-around experi- ence. Will relocate anywhere. Cincinnati Ohio, Terrace 1-5785 Announcer, dj, experienced. Young, ambi- tious eager. Good sell ability. Operate own board. College background. Will travel any- where Tape, resume, photo. Larry Beller E. 55 th Street, Chicago 15, Illinois.' Phone Butterfield 8-5404 1st ticket experienced in announcing sales promotional work, production, sports etc' Will move anywhere. Wants permanent lo- cation. 25, married. Ted Graham, 282 Sum- 1989 eet' Buffal° 22. New York. Lincoln Experienced announcer. All phases, strong on country and gospel, family man. Contact Bob Henderson, 128 Victory Drive, Monroe Ga. or phone 7812. DJ, news, 8 years, 5\'2 at 5 kw New Or- leans station, frequency sold. Know music from rock to Bach. Gather news, authorita- tive delivery. Good air salesman and pro- duction. Very deep mellow voice, smooth intelligent ad lib. Single, sober, dependable, age 35. Prefer major market on gulf or coast' wlU consider all offers deep south. Reasonable salary. Available now Wire, Woody Hooper, 1005 Dona Ave ' Metairie, La. Combo-man; first phone; trained in all phases of broadcasting. Single, prefer west- f™ states. Available now. Martin Kaplan 1175 Vermont Avenue, Los Angeles, Cali- fornia. PH: No. 4-6942. Available now. Want c & w dj show. Grad- uate midwestern broadcasting school Will travel. Call or write John Matthes, 5150 S Hoyne, Chicago. Grovehill 6-8278. Stations anywhere. Just completed course Mile High School of Broadcasting. No ex- perience but lots of determination. Course included all phases formula and network Interested in opportunity for newscasting Start at minimum $85.00 weekly Married no children, 35 years, intelligent. Call or write John Schmidt, Belmont 3-5032, 2450 Garland, Lakewood, Colorado Technical Engineer 1st phone, 7 years experience am-fm studio control room, transmitter operation, remotes, routine maintenance Box 671P, BROADCASTING. ldIIuenance- Experienced engineer. 7 years am, some tv chief, remote control, and 5 kw directional system. Prefer south, will consider other offers. Box 678P, BROADCASTING. Experienced first phone. Radio operator and maintenance. No announcing 24 mar- ried, sober. Will locate anywhere, avail- able immediately. Box 729P, BROADCAST- IN G . Coordinator of engineering. IRE member Experienced administration, design con- struction, maintenance and operation Con- sulting engineering and nuclear research background. 38. Married. Box 730P BROAD- CASTING. Experienced chief engineer desires position as chief or manager of south Florida day- time s+ation. Phone Cocoa, Florida NE 6-1499 or Box 731P, BROADCASTING. First phone. 6 years radio and uhf-tv seeks permanent position New England. No an- nouncing. Box 743P, BROADCASTING Recent technical school graduate, first ticket, some experience as audio man for tv stations, 23 years old, vet Box 747P BROADCASTING. Have 1st class phone. 12 years broadcasting experience. 10 years chief 250 watter 1 vear tv transmitter operator. Not a drifter Will consider any offer. Box 765P, BROADCAST- J.IN G. First phone, engineer, announcer, sports- caster. 26. Seeking advancement Prefer northwest. Box 770P, BROADCASTING 119 Situations Wanted — (Cont'd ) Help Wanted— (Cont'd) Help Wanted — (Cont'd) Technical Sales Technical Engineer. 8 years all phases from pickups through transmitter. Directionals and fm. First phone. Seeks permanent job with future. Box 778P, BROADCASTING. Engineer first phone. Seven years am ex- perience. Radio school graduate, studied am, fm, and tv. Desire job as chief, but will consider other positions. Age 35, mar- ried family man. Have car and can relo- cate. Available after October 16th. Write or phone. Samuel D. Campbell, 3324 Valley Pike, Dayton 24, Ohio. BE 3-4032. Chicago, have ticket, some tv control, 15 months am transmitter, part-time studio desired, Lee Master, AA4S9473, % DeVry Tech. Production-Programming, Others Women's shows, modern, versatile, remotes, news, fashions, current events, interviews. Box 749P, BROADCASTING. Program manager: Heavy staff-sports play- by-play. Smart ideas for good music, sports operation. College. Radio 11 years. Age 36. $90.00 start. Box 760P, BROADCASTING. Newsman. Long, successful experience as- sures quality news job. Prefer east coast. Box 769P, BROADCASTING. TELEVISION Help Wanted — Management Commercial manager with sales leadership and administrative ability for vhf in large southwestern market. Box 705P, BROAD- CASTING. Sales National sales manager. Must also be able to handle substantial number of local ac- counts. Texas vhf. Box 703P, BROADCAST- ING. Television sales manager top eastern mar- ket; progressive station. Must be thoroughly experienced; knowledgeable with sound background. Capable of heading vigorous staff. Initiative and leadership essential Salary open. Box 788P, BROADCASTING. Announcers NBC-ABC affiliated station in a fast grow- ing two station market needs an experi- enced on-camera announcer. Above aver- age salary and benefits to right man. Sup- ply background, tape and photo in first letter. Write 630P, BROADCASTING. Technical Growing small western concern needs able man with good electronic background and some tv station, microwave, and closed- circuit experience for planning, installing and servicing tv program facilities. Send complete record including references ex- pected salary, recent photograph. Box 623P, BROADCASTING. TV station needs engineer with first-class license. Experience helpful but not neces- sary. Chief Engineer, KAVE, Carlsbad, New Mexico. Opening for 1st class transmitter engineer. Good working and living conditions in single station tv market. Contact Marion Cunningham, Chief Engineer, KTWO-TV, Casper, Wyoming. First class studio tv technician for central Illinois most rapidly expanding station. Con- tact Jerry Merritt, WICS-TV, Springfield, Illinois, phone LA. 8-0465. Immediate opening for experienced video engineer familiar with operation and main- tenance tv control room equipment. Perma- nent position with progressive vhf station. Contact Chief Engineer, WJBF-TV, Au- gusta, Ga. Broadcast & Television Equipment SALES & MARKETING The RCA Broadcast and Television Equipment Division has openings for: BROADCAST FIELD SALES REPRESENTATIVES To sell complete and highly accepted RCA Broadcast and Television equipment line to station engineers and management. TV STUDIO EQUIPMENT MARKETING Home office sales positions, including sales promotion, product planning and occasional customer contact, assisting in the sale of RCA Television Studio and Microwave Relay equipment. These positions offer a challenge to sales-minded, aggressive men interested in future management opportunities. Experience with television broadcast equipment required. Engineering degree or equivalent practical experience preferred. For interview, send resume to: Mr. W. W. Ingham, Dept. ZC-14JA Professional Placement RCA Building 10-1 Camden 2, New Jersey MMO CORPORATION OF AMERICA Industrial Electronic Products TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100, Cedar Grove, New Jersey. Production — Programming, Others Continuity director with speed and com- mercial creativity for vhf in large Texas city. Box 702P, BROADCASTING. Southwestern vhf needs excellent copy- writer with experience in radio or tele- vision. Box 704P, BROADCASTING. TV writer who writes copy that sells. Send photo, samples, resume and salary require- ments to Paul Carter, Creative Director, KCRG-TV, Cedar Rapids, Iowa. Experienced copywriter. Send complete de- tails first letter to Dave Smith, WISH-TV, 1440 N. Meridian St., Indianapolis, Indiana. Newsman — Experienced reporter-photog- grapher to join aggressive news staff basic CBS vhf southeast. No air work required but must be capable all other phases news work. Good salary and opportunity. WTVD, Box 2009, Durham, North Carolina. TELEVISION Situations Wanted — Management Crack major market executive! Leader, producer. Outstanding experience, resume; college, graduate school, 31. Superb sales- man who excites others to sell! Box 771P, BROADCASTING. Sales Executive specializing in boosting limping tv stations into ratings despite competition and setting up new stations from scratch, desires move to area needing proven ex- perience. Reply Box 8095, Norfolk, Va. Announcers Announcer-artist. 4 years radio. Young, creative, ambitious. Can I fit into your picture? Box 753P, BROADCASTING. Highly proficient all phases radio profes- sional, some tv experience, commercial art, photographic background. Seeks tv oppor- tunity. Box 768P, BROADCASTING. Radio-television news editor and announcer. Six years experience. College graduate. Married. Presently in tangible sales. Desire return to broadcasting for permanency with progressive southeastern station. Box 785P, BROADCASTING. Announcer, experienced. Versatile. News. Commercials. Special shows. Steady. Co- operative. Box 786P, BROADCASTING. Technical 1st class engineer. 5 years radio and tv. Employed same tv station 3 years. Sober, family man. Wants better opportunity. Strong on tv studio. Box 735P, BROAD- CASTING. Wanted tv engineer position with a solid well equipped operation in a good market. References. Box 660P, BROADCASTING. TV studio engineer. First phone, 26, single. Allen Gomez, 6-20 Clintonville Street, Whitestone, N.Y. FL. 8-9103. Production-Programming, Others Experienced newsman: Heading tv news- room, extensive am background. News-in- depth specialist, excellent delivery, record of boosting ratings. Seek news director, good staff job. Box 480P, BROADCASTING. Comedy actor and writer. Entertainment and radio dj background would like op- portunity with tv station. Box 679P, BROADCASTING. Advertising agency girl with four years tv station traffic and production experience. Five years agency experience — tv buyer and traffic interested in opportunities for ad- vancement. Box 732P, BROADCASTING. 120 BROADCASTING, October 5, 1959 Situations Wanted — (Cont'd) Production-Programming, Others Television director experienced in every phase of television production looking for promising or progressing station. Box 764P, BROADCASTING. Experienced producer-director. Family. Im- aginative, creative ability. All phases pro- duction. Box 772P, BROADCASTING. FOR SALE Equipment Collins 737A 5 kw fm transmitter Collins 5 ring fm antenna how in use. Make offer. Also have 400 ft. 1%" Andrew rigid trans- mission line. Box 460P, BROADCASTING. Type BA-6A RCA limiting amplifier, when new $540.00, $220.00. Also transmitter rack. Box 757P, BROADCASTING. Zoomar lens, field type in good condition, for sale. Send offer in letter. Box 773P, BROADCASTING . 3 Motorola FMTU30 160mc band mobile transmitters 30 watts output for $65. "Cub" corder $25. Box 774P, BROADCASTING. One PT6 Magnecorder in portable case. Good condition. $350.00. One F35B portable Magnecorder in tan portable case, $125.00. Call or write KDNT, Denton, Texas. Available November First: Complete ten position Rust remote control system, model 108-OC. Now being used Collins 20V, one killowatt, three years old. $600 cash. WHEP, Foley, Alabama: WHitehall: 3-7131. Collins 21A 5 kw transmitter maintained in original condition, only factory-approved modifications, now operating. Excellent quality. Ten years old. Price $4,000. Terms. Address Radio Station WISE, Box 75, Scenic Highway, Asheville, N.C. Heavy duty 300 foot guyed tower, standing, 304 feet with beacon. Uniform triangular cross section, has base insulator. Strong enough to support side antenna. Excellent condition. WKAN, Kankakee, Illinois. 400 foot, self-supporting, D-30 Truscon tow- er. Galvanized, three legs. All standard fixtures, includes lights. Contact Richard Sommerville, WTTH, Port Huron, Michigan. FM, am, tv transmitters, studio consoles cameras, everything in broadcast equip- ment. Urgently want 250w-10kw fm, am, tv, etc. Call Mr. Charol, Technical Systems Corp., 12-01 43rd Ave., Long Island City, N. Y. Buy, sell, or trade new and second-hand towers 27 used Stainless towers on hand. Ace High Tower Erector, Greenville, North Carolina. Commercial crystals and new or replace- ment crystals for RCA, Gates, W.E., Bliley and J-K holders, regrinding, repair, etc. BC-604 crystals. Also am monitor service. Nationwide unsolicited testimonials praise our products and fast service. Eidson Elec- tronic Co., Box 31, Temple, Texas. Video monitors. Closed circuit and broad- cast. Foto-Video Laboratories. Inc. Cedar Grove, New Jersey, CE. 9-6100. Three Tapak recorders, two have speaker amplifier. All good condition and in use. $125 each for two with speakers, $100 for the other. Two Berlant Recorders available in 30 days. $200 each. Inland Broadcasting Co., Rupert, Idaho. Ampex master tape duplicator 2 slaves, ex- cellent condition, 1 year old, $7500 terms possible. Call Mr. Sirchio, TR. 9-1111. New York City. 3 only Lenkurt 950 mc fm STL sets new. Single chan or can be multiplexed. Late equipment unused. Model 72B-1. Will go fast. Technical Systems Corp., 12-01 43rd Ave., L.I.C. 1, N.Y. WANTED TO BUY Stations Bought one, want another. Prefer midwest or southwest. $100,000-$250,000 price range ConMential, please. Box 594P, BROAD- Small station on or near coast or our island possessions. Box 636P, BROADCASTING. WANTED TO BUY RADIO Stations — (Cont'd) Interested in buying all or control of me- dium market radio station, midwest pre- ferred but not mandatory. Experienced operator well known in industry has just sold minority interest and is anxious to reinvest in radio at realistic price. Write Box 738P, BROADCASTING. Equipment Complete station equipment for high-band vhf operation. Box 584P, BROADCASTING. UHF 1 kilowatt— all items for new station WFAR, Sharon, Pa. Phone Diamond 6-4171. I wish to buy 2 transmitters. 1 kilowatt, preferably RCA Victor with turntables and antenna and fm equipment. Address Jesus D. Gonzalez, Radio Station XEAW, Apar- tado 628, Monterrey, N.L., Mexico. 1 RCA-BTA-250M broadcast transmitter. 2 RCA transcription turntables three speed, type BO-2B. 1 RCA standard consolette type BC-3C. 2 RCA transistor preamplifier equalizer, type BA-26A. Please write Radio Station XEEO, Box 1330, Monterrey, NL Mexico. 300 ft. self-supporting tower, suitable for uhf antenna. WFAR, Sharon, Pa. 3-5 kw fm transmitter with or without tape player and accessories. Also interested 250 w to 10 kw, am and fm. Submit details Compass Electronics Supply, 75 Varick Street, New York 13. INSTRUCTIONS F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood Seattle, Kansas City, and Washington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St NW Atlanta. Georgia. Since 1946. The original course for FCC 1st phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting Oct. 28, 1959. January 6, March 2, 1960. For information, references and reservations write William B. Ogden. Radio Operational Engineering School, 150 West Olive Avenue, Burbank, California. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas Texas. FCC license in six weeks. Resident classes September 28, November 16, January 18. Guaranteed personal instruction by Waldo Brazil, Pathfinder Radio Service, 510 16th St., Oakland, California. MISCELLANEOUS Ted Harvey, Please contact James Parr at KFST, Ft. Stockton, Texas. Custom radio spots. No jingles. M-J Pro- ductions, 2899 Templeton Road, Columbus Ohio. Want employment in West Virginia? List your qualifications in the monthly publica- tion of the West Virginia Broadcasters As- sociation at no charge. Send particulars to Editor "News and Views", 3615-B Kanawha Ave., S.E., Charleston, W.Va. FUNNYPHONE Radio's new and successful fun game! 13 entertaining weeks of instantaneous audience reaction. 650 clever Funny- phone questions and answers; formats; teasers; promos, $100. For more de- tails, write or wire: SPECIALIZED PROGRAMMING SERVICES Box 694P, BROADCASTING Help Wanted — Management THE CHANCE YOU HAVE BEEN WAITING FOR One of the fastest growing and most successful major market radio group * operations is looking for a young man § to join its top management team. You must have solid experience in sales and § /or programming. You should under- § stand and be enthusiastic about modern radio. You must be creative, hard ^ working, loyal and possess sound judg- §ment. If you have these qualifications, & §are anxious to grow with an expand- £ ing organization, and have a reputa- y §tion which will withstand the closest & scrutiny, you may be our man. ? Reply Box 701 P, BROADCASTING ; '.yy. yy. yy- yy. yy. ^y. -yy. -yy. yy~. -yy. yy. ys. .- Announcers WE NEED .... A BRIGHT YOUNG MAN Who sounds that way on the air. There's a place for you at KALL in Salt Lake City, the happiest swingiest station ever to dominate a market, if you have the sparkle and enthusiasm shared by KALL's Daddy Flo, Will Lucas and Don Shaffer. These fellows enjoy pop music, appearing in public, pub- licity, promotion and the pride of being Number 1. KALL has an immediate opening. Send tape to Phil Nolan, Pro- gram Director, KALL Salt Lake City. KALL also has openings for night news man and continuity director. $sy. y^. -^y. yy. yy, yy. yy. .^y. yy, yy. yy. ^y -^;\ | AMERICA'S FIRST | | 24 HOUR ALL GIRL STATION. | §ln romantic Hawaii. Soon to begin •> operation. Announcers, sales, engi- v & neers, all should apply now to KNDI, £ c Box 1516, Honolulu 6, Hawaii. J y. y^. yy. yy. ?^y. .yy. tyy.yy. ^y. -^y. y^r. ,^y, -y> Technical ill Electronic Technicians ::: To service and install electro- ::; mechanical equipment throughout ;;; several states. Must be free to travel, Iji salary plus expenses, transportation ill supplied if desired. Experience with ;;; P.A. Equipment essential. Write re- ;;: sume to Box 728P, BROADCAST- ili ing. BROADCASTING, October 5, 1959 121 CONTINUED FROM PAGE 117 ITEM Selma, Ala. Tuscaloosa, Ala/ Prescott, Ariz.. Yuma, Ariz. Hot Springs, Ark. Pine Bluff, Ark. Eureka, Cal. Modesto, Cal. Redding, Cal. Colorado Springs, Colo. Grand Junction, Colo. Daytona Beach, Fla. Gainesville, Fla. Lakeland, Fla. Ocala, Fla. Tallahassee, Fla. Albany, Ga. Athens, Ga. No. Re- No. of porting Stations $25,000 in or More Opera- Time tion Sales3 Networks Time Sales: National and Regional Local Total Total Total Advertisers Advertisers Stations Broadcast Broadcast and Sponsors* and Sponsors1 Reporting5 Revenues" Expenses 3 3 4,603 121,300 3 123,051 122,819 5# 4 2,160 42,313 290,466 5 375,596 353,321 3# 2 3 220,587 3 3 21,615 34,130 163,192 3 2 213,525 3 3 2 3 29,379 197,691 3 220,757 200,487 3 3 3 612 80 630 250,957 3 336,983 337,760 3 3 '354 81^528 378,497 3 459,180 559,178 5# 3 14,976 73,055 118,592 4 200,224 221,683 5 5 22,797 45,595 457,335 5 534,989 605,037 3 3 1,402 79,403 290,029 3 360,519 348,613 3 3 149 31,292 215,227 3 240,782 291,096 3 3 17,355 28,022 212,602 3 257,974 303,081 3 3 6,804 27,988 192,238 3 220,729 286,345 3 3 9,894 174,359 3 191,134 195,592 3 3 31,699 235,085 3 268,780 309,644 3 3 165 44,707 189,819 3 224,186 224,670 3 3 41,755 246,856 3 312,197 316,093 Total Broadcast Income1 232 22,275 7,062- 20,270 777- 99,998- 21,459- 70,048- 11,906 50,314- 45,107- 65,616- 4,458- 40,864- 484- 3,896- RADIO FOR SALE FOR SALE Situations Wanted — Management WORKING EXECUTIVE Has recently sold his two radio prop- erties after 25 years of successful operation in competitive, hard to sell markets. Is too young to retire. Looking for association with aggres- sive radio or television ownership who needs a hard working executive manager. Contact with details, Box 756P, BROADCASTING. EMPLOYMENT SERVICE RADIO — TV — ADV. Top job placements in the dynamic south- east. Hundreds of job openings. • Announcers • Engineers • Disk Jockeys • Copywriters • News Directors • Salesmen Free registration — Confidential Professional Placement 458 Peachtree Arcade Atlanta, Ga. Sam Eckstein JA 5-4841 FOR SALE Stations Minn. Single 500w 85M Terms Ky. Single lkw-D 100M Terms Cal. Single 250w 65M Terms Fla. Single 500w 50 M Terms S.C. Single lkw-D 45 M Terms Cal. Single 250w 33 M Terms Iowa Small lkw-D 116M Terms Ky. Single lkw-D 100M Terms Minn Single lkw-D 105M Terms Ariz. Small lkw-D 70 M Terms N.C. Second 250w 78M Terms La. Medium lkw-D 150M Terms Ala. Metro 5kw-D 195M Terms Miss. Metro lkw-D 98M Terms S.E. Major 5kw-D 225 M Terms Mid Major 500w 475 M Terms And others. PAUL H. CHAPMAN COMPANY INCORPORATED MEDIA BROKERS Atlanta Chicaqo Please add ress: New Yorl' 182 W. Peachtree San Francisco Atlanta 9, Ga. Stations r" WYOMING Single market fulitime station. Can be easily paid for out of profits after a down payment of $12,500. Total price $43,500. Box 725P, BROADCASTING J FOR SALE 250w full-time network station lo- cated in very desirable midwest area. Ideal situation for owner- operator. Can be purchased on rea- sonable terms. Box 758P. BROADCASTING RADIO STATIONS FOR SALE Top station in Metro Eastern market. Long record of high earnings. Getting raise in power. Price $975,000 with 40% down. Balance over 7 years. This station in first 20 markets. Midwest city, money maker, earnings steadily in- creasing. Pf. $600,000. 250 watt full timer in single station market in Penn. Profitable station, pleasant living conditions. $50,000 will handle. No. 1 radio station, fastest growing 'in Northwest state, making excellent profit in fine city near famous National Parks. Asking price $150,000 with 29% cash. Small full timer in good New York state market, making over 30% profit. $24,000 cash will handle. Ideal for owner operator. DAVID JARET CORP. Established 36 years 150 Montague St. Brooklyn 1, N.Y. Phone ULster 2-5600 Stations THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. , GUNZENDORFER.^ ^ A money maker netting almost $30,000 a year. A 250 watt fulltimer in Arizona. This attractive income producing station can be bought for $72,500 down. Balance in JO years Exclusive. WILT GUNZENDORFER AND ASSOCIATES Licensed Brokers — Consultants 8630 W. Olympic, Los Angeles, Calif. Major market fulitime regional. Valuable real estate. Big money-maker. # 1,000.000 29% — Texas small market fulltimer. Owns facilities. Making money. #48,000 approx. V3 down. Southwest secondary regional day. Nice profits. #143,000 29% — Southwest major, regional day In the black. #225,000 29%. PATT McDON- ALD, BOX 9266, AUSTIN, TEX. GL. 3-8080 or Jack Koste, 60 E. 42nd., N.Y. 17, N.Y. MU. 2-4813. NORMAN & NORMAN INCORPORATED Brokers — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa 122 (FOR THE RECORD) 'STATIONS FOR SALE 1 Ours is a personal service, designed to fit your finances, your qualifications and your needs. If you are in the market for either an AM, FM or TV station anywhere in the country be sure to contact us at once. JACK L. STOLL & ASSOCIATES 6381 Hollywood Blvd. Los Angeles 28, Calif. Hollywood 4-7279 BROADCASTING, October 5, 1959 ITEM Gainesville, Ga. Rome, Ga. Valdosta, Ga. Boise, Idaho Idaho Falls, Idaho Pocatello, Idaho Twin Falls, Idaho Mason City, Iowa Paducah, Ky. Alexandria, La., Lake Charles, La. Monroe, La. Bangor, Me. Salisbury, Md. Greenville, M.ss. Hattiesburg, Miss. Laurel, Miss. Meridian, Miss. Joplin, Mo. Billings, Mont. Butte, Mont. Great Falls, Mont. Missoula, Mont. Las Vegas, Nev. Reno, Mev. Farmington, N.M. Roswell, N.M. Elmira, N. Y. Fayetteville, M.C. Goldsboro, NX. Kinston, N.C. Rocky Mount, N.C. Wilmington, N.C. Minot, N.D. Eugene, Ore. Klamath Falls, Ore. Medford, Ore. Pendleton, Ore. Roseburg, Ore. Williamsport, Pa. Florence, S.C. Orangeburg, S.C. Spartanburg, S.C. Jackson, Tenn. Abilene, Tex. Big Spring, Tex. Midland, Tex. Odessa, Tex. Tyler, Tex. Provo, Utah Burlington, Vt. Charlottesville, Va. Danville, Va. Lynchburg, Va. Bellingham, Wash Walla Walla, Wash. Wenatchee, Wash. Yakima, Wash. Clarksburg, W.Va. Parkersburg, W.Va. Eau Claire, Wis. La Crosse, Wis. Wausau, Wis. Casper, Wyo. Territories & Poss. 3 or more stations Anchorage, Alaska Arecibo, P.R. Hilo, Hawaii Honolulu, Hawaii Mayaguez, Puerto Rico Ponce, Puerto Rico San Juan, Puerto Rico Other Communities No. Re- Nb. of porting Stations $25,000 in or More Opera- Time tion Sales3 3 3 3 4 3 3 3 3 3 3 3 3 3 3# 3 4 3 5# 3 4 3 4 3 5 5 3# 3 3 4# 3 3 3# 3 3 4 3 4 3 3 3 3# 3# 3 3 3 3 3 4 4# 3 -3 3 3 3 3# 3 3 4 3 3 3 3 3 3 281 3 3# 3 9 5 5# 9 37 23 60 3 3 3 4 3 3 3 3 2 3 3 3 3 2 3 4 , 3 5 3 4 3 4 3 5 4 3 3 3 4 3 2 2 3 3 4 3 3 2 3 3 2 2 3 3 3 2 3 4 4 2 3 3 3 3 3 3 3 4 3 3 3 3 2 3 263 3 2 3 9 5 4 9 35 18 53 Networks 334 226 42,271 16,981 4,447 19,003 5,993 Time Sales: National and Regional Advertisers and Sponsors' 43,876 31,592 67,706 97,249 57,270 66,563 25,597 115,261 Local Total Advertisers Stations and Sponsors* Reporting5 349,356 314,641 155,049 321,958 257,031 233,352 194,322 301,191 8,873 75,363 338,680 3 2,357 69,710 291,996 3 4,923 82,835 168,675 3 53,841 91,896 217,009 3 3,247 31,698 195,354 2 3 2,935 21,422 244,589 4 2,219 12,005 223,613 3 5 423 33 521 228,825 5 13,401 66,605 230,337 3 33,191 126,401 385,725 4 77,347 24,549 160,426 3 49,104 61,764 340,522 4 22,283 31,741 185,263 3 15,022 75,832 342,808 5 13,995 62,288 272,874 4 48,898 283,127 3 5,258 48,021 184,313 3 13,921 63,467 300,201 3 10,243 31,806 376,796 4 7,470 18,667 183,431 3 2 3,436 62,295 208,979 3 3 5,190 69,868 250,142 3 11,929 171,550 363,216 4 4,405 50,974 182,293 3 11,495 66,509 246,389 4 4,759 30,970 135,665 3 3 15,114 ** 77,407 221,994 3 3 103 751 274,277 3 3 652 60,693 159,132 3 3,402 71,637 331,147 3 8,084 59,838 285,973 2 3 1,678 36,731 376,793 4 1,931 45,059 283,524 4 6,118 98,349 286,029 2 3 518 33,869 268,522 3 513 53,929 352,426 3 420 68,883 226,794 3 2,542 56,829 280,425 3 1,487 68,395 174,346 3 3,835 75,028 275,878 3 5,862 151,489 360,140 4 6,183 35,420 240,528 3 4,774 49,538 175,797 3 9,662 154,598 248,613 3 18,825 68,237 254,627 3 8,077 47,200 242,186 2 3 728,863 4,686,956 20,023,751 272 5,459 92,857 549,751 3 69,127 19,827 129,333 3 3 77,262 526,039 1,296,016 9 19,112 152,284 185,413 5 95,734 219,120 117,181 5 113,037 759,307 629,267 9 383,479 1,824,076 2,981,812 37 62,196 607,804 702,403 22 445,675 2,431,880 3,684,215 59 Total Broadcast Revenues" 410,907 364,275 216,793 445,914 320,823 293,516 243,736 402,459 417,700 370,428 255,579 353,653 223,584 287,684 241,499 232,449 305,264 552,824 334,460 508,491 288,993 468,883 363,256 328,016 235,284 343,563 423,982 213,522 392,814 328,258 411,520 294,413 332,426 233,253 337,949 470,127 289,196 239,891 402,440 362,876 294,717 25,600,717 646,440 204,379 1,788,388 346,637 407,561 1,442,413 4,996,717 1,415,487 6,412,204 Total Broadcast Expenses 363,602 326,191 247,443 436,550 281,368 309,526 250,793 402,788 376,694 348,815 261,124 333,770 199,371 295,230 234,270 260,754 300,223 574,431 317,411 512,221 279,631 501,237 374,041 238,763 230,809 299,227 421,321 200,962 394,945 264,488 377,751 271,150 358,958 217,484 299,170 452,994 290,570 228,604 360,425 357,753 273,353 25,181,563 598,684 169,325 1,632,751 341,562 361,959 1,246,291 4,484,869 1,375,696 5,860,565 Total Broadcast Income1 47,305 38,084 30,650 9,364 39,455 16,010 7,057 329 41,006 21,613 5,545 19,883 24,213 7,546 7,229 21,695 5,041 21,607 17,049 3,730- 9,362 32,354- 10,785- 89,253 4,475 44,336 2,661 12,560 278,203 276,321 1,882 309,486 301,934 7,552 528,679 572,460 43,781 — 228,189 221,934 6,255 330,280 277,119 53,161 167,619 167,400 219 165,104 197,904 32,800 — 322,652 297,870 24,782 406,604 386,509 20,095 216,101 212,371 3,730 413,564 436,154 22,590— 345,922 292,907 53,015 400,200 379,067 21,133 314,961 331,341 16,380— 2,131- 63,770 33,769 23,263 26,532- 15,769 38,779 17,133 1,374- 11,287 42,015 5,123 21,364 419,154 47,756 35,054 155,637 5,075 45,602 196,122 511,848 39,791 551,639 Before federal income tax. Excludes 93 independently operated fm stations. Stations with less than $25,000 time sales report only total revenues and total expenses. Stations with total time sales of 525,000 or more, however, accounted for more than 99% of the broadcast revenues of the 3,197 reporting stations. Before commissions to agencies, representatives and others Note: — denotes loss. Excludes data for 99 stations whose reports were filed late. e Total revenues consist of total time sales less commissions plus talent and program sales. # Not all stations in this market operated a full year during 1958. * Data withheld because third station in this market in operation for short period during 1958. ** Data not published for groups of less than 3 stations. *** The station totals on this line differ from those given in Table 5 since that table excludes data for 23 network owned stations while this table includes the data for such stations. BROADCASTING, October 5, 1959 123 PHILADELPHIA WELCOMES . . . FOR ITS 4th ANNUAL CONVENTION! NOV. 1-4 WARWICK HOTEL The Broadcasters' Promotion Association has planned an unusually fine get-together for 1959! Our conven- tion "call letters" are C-O-M-E! There'll be more sound and practical promotional ideas unveiled than you can shake a rate card at. We also want to hear what new marvels of merchandising you have in motion on behalf of your channel or frequency! If you're interested in the broadcast adver- tising, promotion or publicity field, the convention is a must for you! This year, there's an extra feature to the affair: a few days of fabulous Indian Summer in Philadelphia! through Wednesday BE SURE TO CLIP THIS COUPON Sunday , _4 N°V?"? 701 Locust St. Wartk H° EnTypocker 5-3800 T^t.STE" HOW- <15 00 before Mr William Pierson Broadcasters' Promotion Ass'n 190 North State Street Chicago 1, Illinois Dear Bill: . Yes, indeed! I plan to attend the 4th Annual BPA Convention in Philadelphia. My check in the amount of $ is enclosed. I'll follow-through on my hotel reservation. NAME ADDRESS- CITY _STATE_ BROADCASTERS' PROMOTION ASSOCIATION, INC. State-Lake Building Chicago 1 , III 7 90 North State Street ANdover 3-0800 BROADCASTING, October 5, 1959 124 OUR RESPECTS TO . . . Ralston Hudson Coffin Ralston H. Coffin, a weekend avia- tor, is the RCA executive who is steer- ing the company's high-flying advertis- ing promotional campaign to put color tv into high speed this fall. These are hectic days for Mr. Cof- fin, RCA vice president, advertising and sales promotion, as the company em- barks on its most intensive effort to date to effect the so-called "break-through" in color tv. Mr. Coffin, a medium-sized, solidly-built man with a dry sense of humor, is quick to reply to skeptics who question the advances already accom- plished in color tv by telling them: "Actually, the 'break-through' in color already is on, though lots of people don't know it." He explains that sales of color sets are increasing all the time, with sales running 20% to 30% higher than last year; dealer cooperation is more ardent than ever, and color pro- gramming on NBC and on individual stations is at an all-time high." He adds: "Of course color tv is not going to experience the spectacular growth of black-and-white. Color adds an impor- tant and exciting dimension to* tv, but it is not a completely new medium and we cannot expect color to parallel the rapid growth of black-and-white." All But Institutional • It should not be inferred that color tv is Mr. Coffin's sole preoccupation. In his current post, Mr. Coffin is the overseer of all of RCA's advertising and promotional ac- tivities (only institutional advertising is out of his bailiwick). The various RCA divisions have their own advertising departments, which are fairly autono- mous. But Mr. Coffin is the friendly hand, the guiding spirit, and, at times, the catalyst for a particular advertising or promotional project. It is understandable that as "a man in the middle," circled by other creative executives at the company, Mr. Coffin must exert a discreet but steadying in- fluence. His colleagues say that he per- forms this task with dispatch and without ruffling any inter-divisional feathers. Mr. Coffin appears to be a modest, matter-of-fact individual, reluctant to discuss his accomplishments. His co- workers confirm the impression that he is a "doer rather than a talker," and describe him as "deceptively dynamic, with a tremendous capacity for work." Colleagues say he has a "phenomenal memory, always on top of details that often escape us." One associate of long- standing paid Mr. Coffin this tribute: "Rollie Coffin is always considerate BROADCASTING, October 5, 1959 of the people who work with him. And when things get rough, you can always depend on Rollie to relieve the pressure with some droll remarks." How He Started • Mr. Coffin has been an advertising executive for more than 20 years but reports that "it was just happenstance that I got into the busi- ness." He was recently out of college in 1932 when he learned of a position at the Brooklyn plant of the Great At- lantic & Pacific Tea Co. Jobs were scarce during those depression days; he applied, and was accepted. Shortly thereafter, he advanced from a clerical post with A & P into the company's advertising-merchandising department, and his career was launched. Ralston Hudson Coffin was born in Greenwich, Conn., on Nov. 16, 1908. He attended St. Paul's School in Con- cord, N.H., and Yale U. — B.A. in the class of 1931. He was a hockey and lacrosse player at Yale. His first post-college job with a Wall Street brokerage company blew up after a few months when the company was dissolved. The A & P interlude fol- lowed. He remained with A & P for four years until 1936, leaving as adver- tising manager of the company's Quaker Maid Division. Agency Background • Mr. Coffin ac- quired valuable advertising and business experience in subsequent years with Sherman K. Ellis Adv., New York, from RCA v. p. Coffin Middleman in the color push 1936-42, where he was a merchandis- ing representative and account super- visor; the War Production Board in New York and Washington from 1942- 44 and McCann-Erickson, New York, from 1944-49. At M-E, he was mer- chandising account executive for Na- tional Biscuit Co., Columbia Records, American Molasses and others. In 1949, Mr. Coffin joined RCA and served as director of advertising for the former RCA Victor Division until 1954. He subsequently was named director of advertising and sales promotion for RCA and in August 1955 was advanced to his present post. The main mission of RCA concerning color tv, Mr. Coffin explains, is to in- duce stations to expand their color pro- gramming and to persuade distributors and dealers to increase home demon- strations and other means of exposure. This fall RCA is stepping up its pro- motional-advertising activities through presentations to dealer and distributor meetings, underscoring the probable rise in sales that will accompany the accentuating of color sets at the local level. RCA cooperation in advertising and promotional projects is being intensified at the local level, Mr. Coffin points out. A significant area to be exploited this fall and winter, he adds, is NBC's ex- panded color programming, embracing more than 150 specials. All-important Dealer • Color pro- gramming, Mr. Coffin states, is "the force that whets interest." But he ac- knowledges that the success of the color project rests ultimately with distributors and dealers — "at the point where the sales are made." Mr. Coffin made this meaningful observation: "There is definitely a very high per- centage of sales converted from home demonstrations. They run as high as seven out of ten. Many distributors use part of their co-op money for this ef- fort." Only a few weeks ago, Mr. Coffin transferred his headquarters from Cam- den, N.J., to New York because he dis- covered he was spending "more and more time" in the latter city. He is now in the process of establishing his home in Princeton, N.J. Mr. Coffin married the former Bar- bara Bersbach of Winnetka, 111., in 1952 (following the death of his first wife). He has four children — Ralston Jr., who is with Procter & Gamble's advertising department in Cincinnati; Jeffrey, 21, a senior at the U. of Colo- rado; Bettina, 19, and Christine, 13. He has been active for many years in the Assn. of National Advertisers and is currently a director. Mr. Coffin's other main interest is flying. A licensed pilot for 29 years, he is delighted that there are three airports in the Princeton area. 125 EDITORIALS This is research? THE critics of television will have to fall back, regroup and find a whole new line of attack if Milton Caniff, who frequently has been found among them, is correct in the flight of reasoning he soared off into a few days ago. The creator of the comic strip, "Steve Canyon," said that "a person who watches tv does so mainly to be entertained ... to be tickled, to be thrilled, to be mystified, to be distract- ed from his daily problems . . . but when a man (or a woman) reads a newspaper, entertainment is incidental — he wants to learn, to study ... to be challenged to think." If this be true, then the critics are talking nonsense when they complain that television is programmed too much with diverting fare, too little with meaty substance to feed men's minds. Their complaint should be that there is any meat at all on the menu. For what Mr. Caniff seems to be saying is that people aren't going to look at "challenging" programs anyway. Then why all the fuss? We don't agree with this chatter for a moment, any more than any reasonably observant man can believe that television offers nothing more stimulating than stark diversion. We have seen the Steve Canyon program and must agree that it does not exceed Mr.. Caniff's notion of public interest. But with all respect to Mr. Caniff, there is more to television than Steve Canyon, and viewers have demonstrated they can take — and broadcasters have shown they can deliver — headier stuff. Mr. Caniff's observations were written out to help news- men covering his appearance before the Advertising Research Foundation's annual conference. He didn't follow them very closely. But he didn't disavow them, either, although he did observe that it was not his purpose to knock television. No matter how good his intention, however, in knocking the television audience he indirectly belittled the medium while overplaying the role of the newspaper. His views do serve to dramatize what broadcasters have been saying all along — that entertainment is a vital function of television. But it is not the whole function, and Mr. Caniff is just as far off base in suggesting that, in comparison, the newspaper is the thinking man's medium, wherein he reach- es "his daily intellectual millennium." If newspapers were all that weighty, they'd have no place for the cartoon strip that has made Mr. Caniff rich — and thereby enabled him to get an audience when he pontificates. The short view I N THE past decade the number of am radio stations in I operation has risen by 67%, the number reporting an an- nual loss by 74%. In the year 1948, 1,824 stations were operating. Of that number 581 lost money. In 1958, as reported in last week's issue of this publication 3,066 stations operated throughout the year. Of that number 1,013 suffered losses. These are the cold measurements of a competitive situa- tion that is getting hotter by the minute. Heat is generated by friction, and there is much friction in radio today. Talk to any radio broadcaster from any community bigger than a crossroads and you will hear stories of bitter compe- tition for audience and business. In its most extreme forms the competition for audience degenerates into wild promotions and wilder programming. The objective is to be first in the ratings — never mind by how small a fraction or by how few listeners it represents. Be first in the ratings, the battle cry goes, and then you will get the business. The urge to be first was responsible for two situations 126 which have come to national attention recently. In Los Angeles one station offered listeners 510,000 for finding a certain disc jockey. Another Los Angeles station found him in Buffalo. In Denver one station has accused another of allowing smutty broadcasts to go on the air. True or false, the accusa- tion— and the circumstances giving rise to it — will do nothing to enhance the image of radio. We have a feeling that unless the urge to be first is re- pressed, or at least combined with other urges of more last- ing value, it will be the whole of radio that will get the business in the long run — and not the kind of business that stations can bill. The more complaints one broadcaster makes against an- other, the more reason one broadcaster gives another to com- plain, the stronger will become the argument for artifical limitation of competition. It is an argument that has often been heard, and some- times from unexpected sources. At the Storz Station disc jockey convention last spring, Gordon McLendon. one of the most successful competitors in radio, publicly spoke out for legislation to permit no more stations in a market than the government decided the economy could support. Other opera- tors have expressed the same thoughts privately. However undesirable the by-products of free competition in radio (limited only by the availability of frequencies under proper engineering standards), they are less undesirable than government economic control would be. Let the govern- ment restrict the number of stations by its evaluation of the economic potential of a market, and the government will also restrict the amount of money any of those stations can make and will impose other conditions for doing business. If there are more radio stations licensed than the U.S. economy can support, the rigors of free competition will eliminate some of them. Those stations which adapt them- selves to a condition of intense competition, which invent new services that meet public needs, will not only survive but flourish. Strong management and sound planning can build a radio system which will expand as the nation expands. But there is a dismal future for that type of radio man- agement which thinks that the terminal point of advance planning is the date of the next rating report. Drawn for BROADCASTING by Sid HlX "How does that soap commercial go? . . . 'For the first time in your life, be really clean!' " BROADCASTING, October 5, 1959 Only Kprc-TV? Yes, only KPRC-TV. Because only KPRC-TV has CH-2, most effective selling agent put in television. Thousands rely on KPRC-TV and only KPRC-TV to stimulate sales. Only KPRC-TV-the station for people who like results. 1st Place KIMN 34% Network i i Network^| ■Mndependent A * J I c f J IMN Has Taken the Gamble Out of Buying DENVER RADIO You Buy a Proven Winne When You Buy KEY STATION INTER MOUNTAIN N ST WO R I REPRESENTED NATIONALLY BY AVERY - KNODEL, IN IN DENVEI Al Tial2. Nat l Sales V OCTOBER 12, 1959 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Major poll upsets old concepts of listeners' music tastes Page 33 Who's getting & who's buying tv spot in the top markets Page 41 Affiliate to independent: a case study of WJR Detroit Page 56 There's $15 million in spot tv rep business on the loose Page 70 starring KEITH ANDES SPONSORED BY AMERICAN TOBACCO 'WIEDEMANN BREWING CO. in 11 markets in Cincinnati, Dayton, Columbus HOOD DAIRY PRODUCTS • HOUSEHOLD FINANCE in 6 New England states in Philadelphia, Albany, Schenectady SEG0 MILK PRODUCTS • STANDARD OIL OF INDIANA in 7 Western markets in 5 Mid-Western Markets • WRCV-TV Philadelphia • KLZ-TV Denver • KSTP-TV Minneapolis-St. Paul • WXEX-TV Richmond-Petersburg • KSL-TV Salt Lake City • WFMJ-TV Milwaukee • WSB-TV Atlanta • KIRO-TV Seattle • WTVJ Miami • KWTV Oklahoma City • WGN-TV Chicago ... and many others ' A few markets still open. See the ZIV man in yours for complete information. Granted, the Portland market ...slightly cautious... and a t give them what they like, th programming. To sum it up. . pleases Portland, the station WARM, FRIENDLY PERSON host of local personalities doa selling job. The result -Kf| advertisers and more local p , other station in PortlandJlH ^newscasts. ..more quality mo rated syndicated shows. KP1 of local programming with th TIES! KPTVs PLUS THE BEST OF ABC! And ABC is toda< ind so n is, The of th tnted by ■n4eti 'It/,- Hugh Ffltin A K[ TV -—12 B i Frith & Awiate*. to Houston . the vaulting office buildings against the sky and the burgeoning business construction in the area reached a quarter billion in 1958. Combined with parallel residential build- ing, the total reached $417 million to climax an unprecedented 12 year era that attained the astronomical total of 4 BILLION DOLLARS. VITAL to Houston also is the pace-setting service KTRK-TV provides to more families who look to us for the best in television. KTRK-TV Channel 1 THE CHRONICLE STATIC P- 0. BOX 12, HOUSTON 1, TEXAS-ABC BASIC • HOUSTON CONSOLIDATED TELEVISION CO. • NATIONAL REPRESENTATIVES: GEO. P. HOLLINGBERY CO., 500 FIFTH AVENUE, NEW YORK 36, N. Y. • GENERAL MANAGER, WILLARD E. WALBRIDGE; COMMERCIAL MANAGER, BILL BENNETT. It's America's 10th TV Market, where there are 3% million people, 946,863 TV sets, $6% billion annual income, and $3% billion retail sales. The WGAL-TV audience is greater than the combined audience of all other stations viewed in the Channel 8 coverage area — ARB and Nielsen. Advertise your product— and sell— on WGAL-TV. STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles • San Francisco BROADCASTING, October 12, 1959 WGAL-TV Ckcuuurt cf Lancaster, Pa. NBC and CBS CLOSED CIRCUIT Nets and reps • CBS and NBC will lose more than $2 million a year in revenue when FCC order prohibiting them from representing tv affiliates in spot sales takes effect (story page 70). That's total commission they now earn on $15 million in spot billings annually placed on 13 independently-owned tv affiliates which now will have to find other reps. There was some speculation that CBS and NBC might think of quitting spot representation altogether, now that they're under mandate to quit repre- senting tv stations other than their own. But you can take bets against that spec- ulation. Both will keep their rep organ- izations for these reasons, among oth- ers: (1) Spot sales divisions will be self- supporting or nearly so: (2) networks don't want to share their secrets with outside representative firms. Technology, the enemy • Those re- mote-control gadgets that television viewers can use to tune out commer- cials without moving from their chairs are beginning to worry executives of agencies that have big tv accounts. Agency fears take this line: - As set makers put heavier promotion behind remote controls as inducements to set sales, more and more viewers will attain the power to kill commerials with no more effort than flick of finger. Coin- cidentally. as tv overhead goes up sta- tions may wedge more commercials into and between programs. Put these two conditions together, and wholesale blackouts of advertising messages could result, say agencymen. Conversation in Chicago • Officials at both companies deny there's been more than casual talk, but it's persistently re- ported in Chicago that American Broad- casting-Paramount Theatres is dicker- ing to buy Prairie Farmer empire which includes 50% of WLS Chicago, other half of which AB-PT now owns. Pub- lishing properties in group include Prairie Farmer (circulation: about 400,- 000), Wallace's Farmer & Iowa Home- stead (circ: 300,000) and Wisconsin Agriculturist (circ: 200,000). AB-PT would spin off papers to other parties if deal jelled, so rumors go. Templeton to C&W • Cunningham & Walsh has selected successor to Ed Ma- honey who leaves vice presidency and top post in radio-tv (Closed Circuit, Aug. 24). He's William B. Templeton who about Nov. 2 reports at C&W as vp in charge of radio-tv, similar to po- sition he held for some eight years at Bryan Houston Inc. which now has merged with Fletcher D. Richards, Calkins & Holden. Those microwaves • FCC has wrestled with itself and has decided that maybe it ought to revise its thinking about in- tercity microwave relays which bring "outside" tv signals to community an- tenna tv systems. Because microwave systems are common carrier facilities, Commission has maintained it could not inquire into impact this practice might have on local tv stations compet- ing with local catv outfit. Now, after battering on Capitol Hill and after west- ern investigation trip by Broadcast Bu- reau Chief Harold G. Cowgill and economist James B. Sheridan, Com- mission has reoriented thinking. It told staff last week to look into problem to see whether rationale could be worked out which would permit consideration of catv microwave relay systems under broadcast provisions of Communica- tions Act as well as common carrier aspects. Network ratings • Though two of them have adopted policies against publica- tion of ratings, all three television net- works have signed for A.C. Nielsen Co.'s new "'fast" rating service for 1959-60 season. They'll receive weekly competitive reports — covering 24 mar- kets where all three networks have out- lets— within six days of last reported telecast in each week. In case of CBS- TV and NBC-TV these how-did-we-do competitive rundowns will be for in- ternal use of network officials, clients and agencies, not for general release. ABC-TV will also use them internally, but in addition it has no fetish against handing them out for all to see. Their signing for fast Nielsens does not mean networks have composed their differences with ACN over its plan to hike regular service rates next year. That disagreement continues. All three networks have given required one-year notices of termination of Nielsen con- tracts, so they'll be in position to get out if satisfactory terms aren't reached by next year's effective date of pro- posed new cost structure. But in mean- time negotiations continue. Kudo to Hagerty • It's not official yet, but Jim Hagerty has accepted invita- tion to attend Radio Tv News Directors Assn. convention in New Orleans this week — for very special reason. He will be recipient of fourth annual Paul White Memorial Award at banquet Saturday evening, being honored for contributions as White House news sec- retary during year in which much news was made. Allocations interest • Word from state of Washington, where he is spending vacation, is that Sen. Warren G. Mag- nuson (D-Wash.), chairman of Senate Commerce Committee, will order hear- ings to find out what FCC intends to do, if anything, about tv allocations. He hasn't fixed date, but he's privately said that he wants to get going on sub- ject soon as possible. Creation of more station competition in tv is subject his committee has several times looked into in detail. Ready for record • Exceptional interest in NAB's Fall Conferences, with ad- vance registration already over 560 mark, indicates all-time attendance rec- ord may be set. One reason for big gain in advance bookings is fact that all eight conferences will be held at main transportation centers whereas several 1958 meetings were at points difficult to reach. Incidentally, 1959 series will have in- teresting feature that doesn't show on agenda — automation exhibits. Progra- matic (Muzak) and Schafer Custom En- gineering will show their radio pro- gramming gear at conferences. Pro- gramatic will set up show at seven meet- ings, omitting Denver; Schafer will have trailer loaded with automatic equip- ment at all eight. Delegates at first four meetings will get first look at new tape- cartridge system developed by Broad- cast Electronics Inc., which is expected to have display at hotels though not officially connected with conferences (see story page 100). Only automation exhibitor at conferences last year was Schafer. Education in the air • Look for an- nouncement soon of educational tele- vision project involving airborne relays and several uhf ground stations scat- tered in Midwest. Ford Foundation has granted $4.5 million to get project started. CBS Labs and Westinghouse have been working on relay and studio equipment. Convair will supply plane. Purdue U. reportedly will administer details. Plan will utilize principle of Stratovision with which Westinghouse experimented in early days of tv. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. OVER 3,000 FEATURE FILM TITLES MGM RKO EXPERIENCED HANDS to help build your sales in one of America's most prosperous markets. Call BLAIR today for top rated minutes. station National Representatives BLAIR TELEVISION ASSOCIATES BROADCASTING, October 12, 1959 Mr. Garratt WEEK IN BRIEF No campaign is complete without radio • Radio's extra punch and extra coverage make a vital contribu- tion to the successful campaign for the major adver- tiser. Pall Mall cigarettes boosted commercial impact by including radio along with network and spot tv. Alan C. Garratt, advertising manager, ACC Division, American Tobacco Co., relates the details in this week's Monday Memo. Page 25. Rock V roll music not wanted here • That's what two-thirds of the listeners indicated in their replies to the mammoth music-preference survey conducted by KING Seattle. Golden records (over-million sellers) and familiar standards ranked first and second, current hits (without r&r) were third. KING polled 100,000 residents in 15 counties, 10% of entire population, and drew 10,000 replies. Page 33. Tv spot: who gets it? • Special study of top 25 advertisers in 24 markets, based on BAR monitoring reports, shows which markets and stations got the bulk of the volume, which reps had highest batting average, how network affiliates fared against each other and against independents. Page 41. The 30-second spot • Phillips Petroleum "experiments" on Miami tv with 30-second "spot program," but on a 52-week basis. It's a possible com- promise between the favored one-minute and the shorter, easy-to-slot 20- second commercial. Page 44. Radio 'special' • Nationwide Insurance to expand its second-year spon- sorship of The Hidden Revolution series on CBS Radio. Reasons: low- cost, prestige and public consciousness. Page 44. Radio profile of a housewife • H-R Representatives and Market Plan- ning Corp. complete study on listening habits of the average homemaker. She spends 23 hours per week listening to radio, or 30% of her waking hours. Page 48. Behind scenes on tv quizzes • Harris Oversight subcommittee hears former contestants testify of manipulations by Twenty One principals. They clear NBC of dishonesty and network re-echoes innocence. Page 78. Independence at WJR Detroit • A case study of a major radio station and what happened when it decided to break off from CBS Radio net- work. How luxury programming of the prestige type paid off at the cash register. Page 56. Battle of the Courts • Oklahoma Supreme Court adopts anti-broadcast rule without prior notice or hearing; Court of Criminal Appeals, with parallel authority, refuses to yield and will continue to admit radio-tv newsmen. Page 66. Networks lose tv rep rights • FCC cuts networks out of $15 million television spot representative field; promulgates rule which forbids tv networks from representing affiliates in spot sales field. Only exemption is that nets can represent their owned stations. They're given two years to divest themselves of present customers. Page 70. DEPARTMENTS AT DEADLINE 27 BROADCAST ADVERTISING 41 BUSINESS BRIEFLY 68 CHANGING HANDS 54 CLOSED CIRCUIT 5 COLORCASTING 99 DATEBOOK 10 EDITORIAL PAGE 124 EQUIPMENT & ENGINEERING 100 FANFARE 109 FATES & FORTUNES 104 FOR THE RECORD 112 GOVERNMENT 70 INTERNATIONAL 102 LEAD STORY 33 THE MEDIA 52 MONDAY MEMO 25 OPEN MIKE 14 OUR RESPECTS 123 PROGRAMMING 94 RATINGS 48 WEEK'S HEADLINERS 30 ,1» j'iliJ 9 THE LANSING MARKET IS MOVING UP . . . Take a look at the latest Hooper (J-F, 1959) TIME WILS STATION B Mon-Fri 7:00 am 12:00 noon 57.0 26.5 Mon-Fri 12:00 noon 6:00 pm 66.2 16.3 3|e Michigan's capital city market now boasts • 91,960 households • $366,285,000 retail sales • $588,989,000 spendable income Represented by VENARD, KINT0UL & McCONNELL, Inc. WHS is associated with 92 0 WILX-TV NBC • CHANNEL 10 studies in Lansing — Jackson — Battle Creek and WP0N-P0N71AC BROADCASTING, October 12, 1959 7 LOCAL PRODUCTS: ; I- - PASSPORTS... and WMAL-TV ABC IN THE NATION'S CAPITAL Passports open doors to foreign countries. WMAL-TV opens doors to homes for advertisers. Passports mean entertainment for cosmopolitan travelers. WMAL-TV means entertainment for working, buying metropolitan area residents. Passports' take pictures abroad. WMAL-TV broadcasts another kind of picture— the changing face of the news, the constant faces of local personalities like Del Malkie, Joseph McCaffrey, Morrie Siegel and Jerry Strong, the diverse faces of ABC entertainment. Passports cost little, WMAL-TV far less, on an individuals-reached- effectively basis. For your passport to Greater Washington, apply to WMAL-TV, where programming is arranged to give advertisers sensibly priced one-minute spots in many time classifications. Washington Means American ^Leadership wmel-tv Channel 7 Washington, D. C. An Evening Star Station represented by H-R Television, Inc. f SALES TIPS Richard C. Arbuckle Vice President Midwest Sales Activities Robert E. Eastman & Co., Inc. Chicago Office TRAFFIC & ROAD You're driving up the Merritt Parkway in New York and the traffic's fierce. So you tune to WNEW. The report comes in (sponsored for the past umpteen years by GMAC) that traffic is getting rougher on Merritt but it's light on the Conn. Thruway. So you switch to the Conn. Thru- way and breeze along to your destination. Where else could you get that but radio? In Los Angeles they tune to KLAC for "Sam the Traffic Man" to get the latest word on the freeways. From coast to coast leading radio stations offer these important "traffic and road condition" pack- ages. What a spot to sell cars, tires, batteries, oil, gas, seat covers and the thousand and one allied prod- ucts that go with driving. From a corporate standpoint, there's a big sales plus, too, in motorist gratitude. P.S. In New York everyone drives, and is grateful to WNEW for steering them right. Buy WNEW and drive your sales up to new highs. robert e. eastman & co., inc. representing major radio stations WNEW • KNEW • KBOX • KQEO • KLEO • WIL • WRIT • WING • WPTR • WEEP • WAMS • KLAC • CKLW • WCOL • WSBA • KTOK • KXLR • KJR • WHBQ • KDEO • WAAB • WSAV • WZOK KXL KXOL WARM WKLO KSYD A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS ( * Indicates first or revised listing) Oct. 11-16 — American Institute of Electrical Engineers, Morrison Hotel, Chicago. Oct. 12-15 — National Electronics Conference, 15th annual meeting and exhibit at Hotel Sher- man, Chicago, with expectancy of 10,000 attend- ance and some 266 display booths. Sessions will be held on antennas and propagation, audio, cir- cuit theory, communications systems, computers, microwaves, space electronics, television, transis- tors, and communication and navigation, among other topics. Oct. 13 — Massachusetts Broadcasters Assn., Uni- versity Club, Boston. *0ct. 13 — Assn. of Advertising Men & Women, Columbia U. Club, N.Y. Robert Hurleigh, MBS president, speaks on "How to Save a Network." Oct 13 — Television Film Assn., monthly meet- ing, Masquers Club, Los Angeles. Eliot Bliss, en- gineer in charge of film quality control for CBS- TV, Hollywood, will discuss transference of tv tape to film. Oct. 13 — Sixth annual seminar on new product introduction, auspices of Kastor, Hilton, Chesley, Clifford & Atherton, New York, and its Canadian affiliate, Bradley, Venning, Hilton & Atherton, Ltd., Toronto; Savoy-Hilton Hotel, New York. Oct. 14-17 — Radio Television News Directors Assn., 14th international convention, St. Charles Hotel, New Orleans. Among speakers will be FCC Chairman John C. Doerfer and Rep. John E. Moss (D-Calif.), who will discuss broadcast news and freedom of information, respectively. Oct. 15 — Sixth annual publicity clinic sponsored by Publicity Club of Los Angeles, Statler Hotel there. *0ct. 15-16 — Opening NAB Fall Conference, May- flower Hotel, Washington (full schedule at end of DATEB00K). Oct. 15-16 — American Assn. of Adv. Agencies annual central region meet, Drake Hotel, Chicago. Oct. 17 — UPI Broadcasters of Wisconsin fall session, Milwaukee. Oct. 18-20 — Texas Fm Broadcasters, Austin. Bonner McLane of Winn-McLane & Assoc. Inc., Austin, will describe local agency operation and what it needs from fm stations to be able to buy fm time. George Dillman of Business Research Corp., will give a report on taking a pilot survey of audience. Oct. 18-21 — Western Regional Convention, Amer- ican Assn. of Advertising Agencies, Biltmore and Miramar Hotels, Santa Barbara, Calif. Agenda includes day of closed sessions for member agency management delegates and day-and-a-half of open sessions. i:'0ct. 19 — Regional MBS affiliates meeting, Sheraton-Dallas Hotel, Dallas. Oct. 19-22 — RCA television studio equipment seminar, including tape recorder, color tv, tran- sistorized switching, cameras, new projectors. RCA Bldg. 2-1, Camden, N. J. Oct. 21 — Connecticut Assn. of AP Broadcasters annual fall meeting, Waverly Inn, Cheshire. Oct. 21 — The Pulse Inc. 18th annual "Man of the Year" luncheon, Grand Ballroom, Plaza Hotel, New York. Honored this year: Arthur Godfrey, CBS personality. Oct. 22-23 — American Marketing Assn. (Minne- sota chapter) seventh biannual Management Insti- tute, Hotel Leamington, Minneapolis. Charles H. Brower, president, BBD0, will present outlook in advertising. L. D. Barney, president, Hoffman La- Roche Inc., will cover pharmaceutical industry. Oct. 22-23 — Kentucky Broadcasters Assn., fall meeting, Phoenix Hotel, Lexington. -Oct. 23 — Maryland-D.C. Assn. of Broadcasters, Country Club, Baltimore. Oct. 23-24 — Wisconsin Broadcasters Assn., an- nual fall meeting, Madison, Wis. FCC Comr. Robert E. Lee will be featured speaker. New offi- cers to be elected, including post of president, now held by Mig Figi, WAUX Waukesha. Oct. 23-25 — Midwest conference, Women's Adv. Clubs, Milwaukee. Oct. 24 — AP Radio & Tv Assn. of Wisconsin, Madison. Oct. 24-26 — National Educational Tv & Radio Center, annual meeting of etv station managers, 10 Columbus Circle, New York. Oct. 27-30 — National Assn. of Educational Broadcasters, annual convention, Hotel Sheraton- Cadillac, Detroit. *0ct. 28 — Radio & Television Executives Society luncheon. Rep. Chester Bowles (D-Conn.) and Sig Mickelson, vice president, CBS Inc., speak on "Television and Politics." Grand Ballroom, Roosevelt Hotel, N.Y. Oct. 29-30 — Electronic devices meetings spon- sored by Professional Group on Electronic Devices, Institute of Radio Engineers, Shoreham Hotel, Washington. Oct. 29-31 — New Jersey Broadcasters Assn., fall meeting, Nassau Inn, Princeton. *0ct. 30 — Minnesota Broadcasters Assn., Hotel Radisson, Minneapolis. Oct. 30-31 — Missouri Broadcasters Assn., Muehle- bach Hotel, Kansas City. Gov. James T. Blair is luncheon speaker on 30th. Board of directors meet evening of Oct. 29. *0ct. 31-Nov. 1 — Kansas AP Radio Assn. annual meeting, Fort Riley, Kan. NOVEMBER Nov. 1 — Annual Edward Petry & Co. promotional seminar, for promotion, research and merchandis- ing executives of Petry-represented radio and tv stations. Starts 3 p.m. Petry Suite in Warwick Hotel, Philadelphia (in conjunction with Broad- casters Promotion Assn. convention). Nov. 2-3 — Canadian Board of Broadcast Governors holds public hearings on new broadcasting regu- lations. Board of Transport, Ottawa. Nov. 2-4 — Broadcasters Promotion Assn. con- vention, Warwick Hotel, Philadelphia. Robert W. Sarnoff, NBC board chairman, will be keynote speaker. Other speakers: H. Preston Peters, Peters, Griffin & Woodward; Adam J. Young, Adam Young Inc., and James. T. Quirk, Tv Guide. Jim Kiss, WPEN Philadelphia, program chair- man, said agenda will provide maximum exchange of ideas. Panels will be restricted to two par- ticipants. Nov. 2-6 — National Sales Executives-Interna- tional Chicago Field Sales Management Institute, Pick-Congress Hotel there. Nov. 4-5 — Eastern Annual Conference, American Assn. of Advertising Agencies, Biltmore Hotel, New York. Seven specialized workshops and management events are scheduled. Nov. 5— WSB Atlanta-Henry W. Grady School of Journalism (U. of Georgia) first annual news broadcasting conference, WSB's White Columns studios, 8:45 a.m. -3:30 p.m. *Nov. 8 — New York State AP Broadcasters Assn. annual meet, Sheraton-Ten Eyck Hotel, Albany. Nov. 8-9 — Fall meeting, Texas Assn. of Broad- casters, Texas Hotel, Fort Worth. Nov. 8-11 — Annual fall meeting, Assn. of Na- tional Advertisers, The Homestead, Hot Springs, Va. Nov. 9 — Assn. of Broadcast Executives of Texas, Western Hills Inn, Dallas-Fort Worth. Guest speak- er: Harold E. Fellows, president, NAB. *Nov. 9 — Arizona Broadcasters Assn. annual meet, Valley Hotel, Scottsdale. Nov. 9 — UPI Broadcasters of Georgia organiza- tional meet, Riviera Motel, Atlanta. Nov. 9-10 — Institute of Radio Engineers, radio fall meeting. Syracuse Hotel, Syracuse, N.Y. Nov. 10 — Radio & Television Executives Society 10 BROADCASTING, October 12, 1959 UflEN,CIIAMJE...HOPIJE BUY ID) You can't feel ideas. They live in the tiny curlicues of a man's brain. And occasionally, in a woman's brain. (These are called "notions.") Without ideas, our world would clunk to a halt. A good idea can make a good product even better. It can take a hard, precise, metal-made thing like a sewing machine, for instance and make it different in a woman's mind. Make it be a dance in a rustling ballgown, maybe, or a soft little baby's shirtwaist. Make it be some- thing a woman has to have. People don't buy things just to eat, or wear or ride in anymore, Charlie. People buy ideas. YOUNG & RUB I CAM, Advertising New York • Chicago ■ Detroit • San Francisco • Los Angeles • Hollywood • Montreal • Toronto • London • Mexico City • Frankfurt • San Juan • Caracas • Geneva BROADCASTING, October 12, 1959 11 "Listen to this, Bill", said the WeeReBeL as he sat on the desk to chat with Bill Hinman, Lambert & Feasley, Inc., New York. Have you heard what the WeeReBeL said to Lambert & Feasley? "We're a combination hard to beat...'''' Metropolitan Columbus, Georgia is the 25th market in the U. S. for per family income . . . over a million people can watch us in our 47 county coverage area . . . WRBL-TVand WRBL Radio are the stations that consistently pay off for advertisers. CALL HOLLINGBERY for top ratings, rate details . . . package plans . . . market data . . . programming information . . . penetration data . . . and prime availabilities. BROADCASTING, October 12, 1959 begins its 1959-60 timebuying & selling seminar. Seminar consists of weekly luncheons at Hawaiian Room in Lexington Hotel, New York. Registration fee is $10, luncheon price is $3.50 for registrants, $4.50 for non-registrants. Nov. 11-13 — NBC radio-tv affiliates, Plaza Hotel, New York. Nov. 11-14 — Sigma Delta Chi (professional jour- nalistic fraternity) 50th anniversary convention, Indianapolis. Guest speaker: Vice President Rich- ard M. Nixon. Nov. 13 — Colorado Broadcasters & Telecasters Assn., Brown Palace, Denver. Nov. 13-14 — WSM Nashville eighth annual coun- try music disc jockey festival, Andrew Jackson Hotel there. Nov. 15-21 — National Television Week, spon- sored by NAB and Television Bureau of Advertis- ing. Theme: "Television — In Focus With Modern America." Nov. 15-22 — American Society of Association Executives 40th annual meet, Boca Raton, Fla. George Romney, president of American Motors Corp., Detroit, will be named "Association Man of the Year." °Nov. 17 — Academy of Television Arts & Sciences at New York, forum on international tv, Young Men's-Young Women's Hebrew Assn., Lexington Ave. at 92nd St. Nov. 17 — California Broadcasters Assn., Ambas- sador Hotel, Los Angeles. Nov. 18 — Washington State Assn. of Broadcasters and Oregon Assn. of Broadcasters joint meet, Olympic Hotel, Seattle. Nov. 18 — East Central Region annual meeting, American Assn. of Advertising Agencies, Penn- Sheraton, Pittsburgh. Afternoon and evening sessions open to invited guests. Nov. 18 — Maine Radio & Television Broadcast- ers Assn., Portland. Fred A. Palmer, Worthington, Ohio, sales consultant, on "Put Your Best Foot Forward." Nov. 18-20 — Television Bureau of Advertising, annual meeting, Sheraton Hotel, Chicago. "Nov. 19 — Tennessee AP Radio Assn. fall meet- ing, Andrew Jackson Hotel, Nashville. In con- junction with Tennessee Assn. of Broadcasters. Nov. 19-20 — Institute of Radio Engineers Profes- sional Group on Nuclear Science, Sixth Annual Meeting, with special emphasis on nuclear science and space exploration, electronics for plasma pro- duction and diagnostics, research instrumentation for high energy nuclear science, nuclear reactor instrumentation and control and automatic sys- tems for nuclear data processing. Boston, Mass. Nov. 19-20 — Tennessee Broadcasters Assn., Andrew Jackson Hotel, Nashville. Nov. 20 — Comments due in FCC proposed rule- making (Docket 6741) to duplicate Class 1-A clear channels in various sections of the U. S. Nov. 23-25 — Women's Advertising Clubs' mid- western intercity conference, Oakton Manor, Pewaukee, Wis. "Nov. 25 — Radio & Television Executives Society luncheon. Robert Saudek of Saudek Assoc.; John P. Cunningham, board chairman, Cunningham & Walsh, and John F. White, president, National Ed- ucation Tv & Radio Center take part in symposium on educational tv. Grand Ballroom, Roosevelt Hotel, N.Y. Nov. 29-Dec. 1 — First annual communications forum for broadcasters, Pennsylvania State U. Speakers in "Broadcasting: The Challenge of Responsibility" forum include Robert D. Swezey, Sig Mickelson, news-public affairs vice president, CBS; Edward Stanley, public affairs director, NBC; Ralph Renick, president, Radio-Television News Directors Assn. and news vice president, WTVJ (TV) Miami, Fla.; Dr. Charles Seipmann, communications education professor, New York U. 'Nov. 30 — Academy of Television Arts & Sciences at New York, forum ort music for television, NBC. Nov. 30-Dec. 4 — National Sales Executives- International Southeastern Field Sales Manage- ment Institute, Atlanta Biltmore Hotel, Atlanta Ga. NAB FALL CONFERENCES Oct. 15-16 — Mayflower Hotel, Washington. Oct. 19-20 — Sheraton-Towers Hotel, Chicago. Oct. 22-23 — Somerset Hotel, Boston. Oct. 29-30 — Dinkier-Plaza Hotel, Atlanta. Nov. 10-11 — Texas Hotel, Fort Worth. Nov. 12-13 — Brown Palace Hotel, Denver. Nov. 16-17 — Ambassador Hotel, Los Angeles. Nov. 19-20— Olympic Hotel, Seattle. BROADCASTING, October 12, 1959 FRESH AIR from Radio Catalina gives radio advertising extra impact. This refreshingly distinctive format of individual music programs provides a perfect opening for a powerful sales punch. Your message on KBIG hits a receptive, adult audience everywhere in Southern California ... with the force of conviction and clarity. Heavy fan mail and the biggest billings in years prove the effectiveness of the new KBIG programming concept. And the cost of this profitable coverage is 71% lower than stations with comparable reach. Surround your product advertising with FRESH AIR. . . good copy deserves nothing less! Radio Catalina . . . 740kc/10.000 watts JOHN POOLE BROADCASTING COMPANY, INC., 6540 Sunset Blvd., Los Angeles 28. Calif. • Hollywood 3-3205 National Representative: Weed Radio Corporation ■ . . ': ■ ■ ____ WSYR-TV ALONE DELIVERS 44,287 MORE HOMES THAN ITS COMPETITOR N.Y. mm, wmm 111 WSYR-TV AND ITS SATELLITE, WSYE-TV, DELIVER 73,089 MORE HOMES THAN ITS COMPETITOR 1SB WS YR • T V NBC Affiliate r' recrrcr.-cfTjncgCGtJEEEi; Channel 3 • SYRACUSE, N. Y. • 100 KW Plus WSYE-TV channel 18 ELMIRA, N.Y. Get the Full Story from HARRINGTON, RIGHTER & PARSONS OPEN MIKE 14 Tv around the world EDITOR : I enjoyed your symposium on tele- vision around the world (page 33, Sept. 21). [But] you omitted a large and im- portant number of tv efforts in Latin America, ranging from Cuba to Argen- tina. I spent five years in South America as foreign correspondent for CBS News and during this time had many oppor- tunities to see the budding communica- tions industry of our neighbors to the south. Just to indicate one instance: Brazil has a number of advanced television chains with programming that compares favorably with stateside enterprises. Peter Hahn WJR Detroit Payola and record promotion editor: Recently you ran an article concern- ing record distribution to radio stations and "the big money" in records (page 35, Aug. 31) . . . While I was a R&R d.j. here in Texas at local stations I received plug records good but now that I'm programming "good music" from albums I haven't received any. Of course 1 believe that this stems from the big boys and they can't see us "little fellows" from money. I program about 80 "good music" records a day. In my library I have just about 51 albums we list as playable. Many cuts on them have been deleted because of noisy sounds. I think that there is a big swing back to good sounds but the big record com- panies are stifling it by not sending the smaller stations equal exposure records as the "top 40" kickers. ... I'd like to see the big companies wake up and see what they're missing by not helping the little guys like me who are eager to expose their records to the buying public. Jim Murphy English Program Director KIRT Mission, Tex. Tell the truth about communism EDITOR : Now that the Butcher of Budapest has departed our shores and we can, to quote one writer, "start being discourte- ous again," it might be timely to ask, "were tv viewers prepared for what they saw? By what standards did they make comparisons? What did they know about the ideology of communism in contrast to the ideology of democracy?" It's a pretty safe assumption to say that most Americans have only a super- BROADCASTING, October 12, 1959 UNITED AIR LINES' DC-8 JET MAIN LINERS NEWEST. . . ROOMIEST. . . BEST OF THE JETS The great DC-8 is now in service on United Air Lines. No other jet offers you such newness, such spaciousness, such quiet and luxury. Only Douglas could build it. Only United Air Lines flies it from New York and Chicago nonstop to California. Plan to enjoy the new standard of jet travel on the jet designed from the drawing board up specifically for passenger service. Call your Travel Agent or United Air Lines. This is a section of the Red Carpet* Room, one of the many innovations JET MAINLINE ff, BY DOUGLAS THE BEST OF THE JETS... PLUS UNITED'S EXTRA CARE you find on United's new DC-8 Jet Mainliner % Red Carpet is a service mark owned and used by United Air Lines, Inc. 53 / 49 49 '. 62 64 y 74 46 47 46 42 48 45 51 gy S Sfi 50 49 6* SC 67 58 56 55 57 59 58 53 9/ ' 76 82 70 82 44 40 54 48 57 57 52 82 9/ s 60 Sh 56 59 f! / / / 65 Sh 69 71 83 80 / 57 51 / / / / / .i \ V \ 63 67 «»5 56 56 / / 56 / 65 i i SSh \ v 64 gyS 63 70 54 51 / ' / 64 -■' M iggn / / 54 ! / \ 57,' ^ 61 65 Sh 77 \ . — ' \ i .' 59 57 / ■ * ^49H 71 43 41 39 39 42 33 brS 40 41 42 34 37 n 35 36 40 39 39 41 l J 38* 43 37 l33 42 50 42 33 '& 34 46 .•30 36 -■ 46 40 :3o; 4J 36 30 37 39 36 /) Vs 58 33 44 39 3S ;•" \..... : 27 39 48 53 49 «?do '""/■" "t,,"|,"M 390 180 51 52 50 46 £4 52 PHILADELPHIA WIBG 51 with \ 57 i i 65 63 40 40 42 40 39 MS 39 40 • 39 • :Xfr:N'lOA" 3S.-:2I ! 43 47 56 59 54 L/ 39 60 LOS ANGELES KPOP 55 i ? 67 69 57 -i 51 57 /- i. 34 C' Famous on the local scene . . , yet known throughout the nation • Storer Broadcast 96 I0S 101 112 104 106 95 92 79 97 92 113 Steer for the channels marked for your success. Storer channels. Storer stations accent the sell. Promises are great but what counts is performance. And performance is a built-in feature at every Storer station, radio or TV. For example, in Detroit WJBK-TV dominates the market. First by far in all surveys. 28% greater share of audience than any other Detroit station.* That's why, with Storer, you know where your sales are going — definitely upl *ARB August MIAMI WGBS 327 50,000 Watts— CBS ALL South Florida LOS ANGELES KP0P Covers the 2nd largest market I IS3 74 83 npany • National Sales Offices: 625 Madison Ave., N.Y. 22, PLaza 1-3940 • 230 N. Michigan Ave., Chicago, FRanklin 2-6498 I47 STORE) STATIONS TELEVISION DETROIT WJBK-TV Ch. 2— CBS First by far in all surveys CLEVELAND WJW-TV Top News — Top Movies CBS Programming. First in AR TOLEDO WSPD-TV First in Toledo surveys Covers 2,000,000 j ATLANTA WAGA-TV | More Top Movies More News — More Coverag^ MILWAUKEE WITI-TV CBS Programming Top MGM, PARA, RKO Movi^ • RADIO PHILADELPHIA ! WIBG 50,000 Watts First in all surveys DETROIT WJBK WJBK-Radio is Detroit First from noon to midnigh CLEVELAND WJW NBC network. Tops in loca Personality News and Musi WHEELING WWVA FirsT by far Pittsburgh-Wheeling area Only full-time CBS station TOLEDO WSP1 It takes only one to reach ALL Toledo. First by far 76 32S ADVERTISED IN EASTERN IOWA ON KCRG-TV, CHANNEL 9 Continental Oil Company is one ot many successful national advertisers using KCRG-TV. Channel 9 is a neces- sary part of effective selling in the Cedar Rapids-Waterloo- Dubuque market. Your Branham Company representative will tell you why. Minneapolis: Harry S. Hyett Co. ABC IN IOWA'S NUMBER 1 TV MARKET KCRG-TV CEDAR RAPIDS Joseph F. Hladky, Jr., President Redd Gardner, General Manager Eugene E. McClure, Commercial Manager ficial knowledge of communism but their intellectual appetite for more in- formation has been whetted by Mr. K's visit. Can and should television help to in- crease the knowledge of Americans on the subject of communism? I think so. In fact I would suggest this might be an important peg for the tv industry's pub- lic relations program, a community serv- ice activity in which each and every tv station could participate. An educational series on the subject of communism could obtain "talent" from college and university faculties . . . business men, clergymen and others who have studied the subject . . . refu- gees from Communist controlled coun- tries. There is no dearth of visuals such as films, stills and maps. Individual station programs on com- munism, reinforced by network specials like "The Red Sell," would be timely in counteracting communist propaganda. It is well to recall a letter to President Eisenhower, sent by Rep. Walter, chair- man of the House Committee on Un- American activities, in which he quoted Dimitry Manuilsky in an address before the Lenin School of Political Warfare in Moscow in 1931 as follows: "So we shall begin by launching the most spectacular peace movement on record. There will be electrifying over- tures and unheard-of concessions. The capitalist countries, stupid and decadent, will rejoice and co-operate in their own destruction. They will leap at another chance to be friends. As soon as their guard is down, we shall smash them with our clenched fist." Mr. K's remark about burying us, combined with his "electrifying" dis- armament overture and the complete snow job on peaceful co-existence bear out the party line announced in the above quotation. Time devoted by tv stations to telling the whole story of communism — its origins, dogma, operations, strategy, suc- cesses, failures, implications, etc. — would be truly public service time and truly in the best public interest and, therefore, self interest of the television industry. Robert A. Willier Robert A. Willier & Assoc. St. Louis BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular Is- sues 354 per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. 18 (OPEN MIKE} BROADCASTING, October 12, 1959 5 LLARS An independent survey shows 76% of WTOP Radio listeners in income groups over $6,000 per year. Add to this WTOP's record of earning more quarter- hour wins in the 20-county Pulse than all the other stations combined and it becomes obvious: the important station is WTOP Radio! Ufopraflio WASHINGTON, D. C. Represented by CBS Radio Spot Sales operated by THE WASHINOTON POST BROADCAST DIVISION WTOP Radio. Washington, D. C. WTOP-TV channel 9, Washington, D. C. WJXT channel 4, Jacksonville, Florida! News takes no holidays. Neither does NEWSFILM. Seven days a week, twenty -four hours a day— whenever, wherever the big stories break— NEWSFILM is on the job to capture the news on film and speed the results to subscribing stations. NEWSFILM, a product of award -winning CBS News, is the only full-time, seven-day news service in all television. NEWSFILM's staff of camera correspondents, reporters, editors, laboratory technicians and couriers ( the largest, most skilled news-gathering operation in the world) works around the globe, around the clock to bring to NEWSFILM subscribers 12 minutes of news a day, every day... with no weekend break in delivery. Total -week coverage is just one of many NEWSFILM exclusives. And one of many reasons why NEWSFfLM ( available to all stations) is now serving broadcasters in more than 80 United States markets, as well as in 21 foreign countries throughout the world. For a rundown of what NEWSFILM can do for your station's news coverage, call us. ". . . the best film programs for all stations." Offices in New York, Chicago, Los Angeles, f% n P»| m mjm ^ /SN Detroit, Boston. San Francisco. St. Louis, Dallas. Atlanta. Canada: S. W. Caldwell. Ltd. V/DO # f LfffO \S? ^ I think Newark's nice too, Smidley. But if you'd check the figures, Smid, you'd have this Cascade right up there on the list. The Cascade four-station network actually nails down more E.B.I, than Newark or Indi- anapolis for that matter. More drug sales than Rochester. More gas station sales than San Francisco. And if you need more . . . just remember Cascade is the only television serv- ing the entire market. TKiiii" I I KIMA-TV KBAS-TV YAKIMA, WASH. EPHRATA, MOSES LAKE, WASH . PASCO, RICHLAND, KENNEWICK, WASH. KEPR-TV |^|jyy_jy LEWISTON, IDA For facts and Figures: National Representatives: Pacific Northwest: GEORGE P. HOUINGBERY Company MOORE & ASSOCIATES BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff ! ^ ' BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Tele- phone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Senior Editors: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Holly- wood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . . David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos; Editorial Assistants: Bob Forbes, Rita Cournoyer, Patricia Funk; Secretary to the Pub- lisher: Gladys L. Hall. BUSINESS V.P. & General Manager Maury Long Sales Manager. .Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION ft READERS' SERVICE Manager John P. Cosgrove Subscription Manager. . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Hara- geones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Senior Editor Rufus Crater Bureau News Manager .... Donald V. West Associate Editor David W. Berlyn N. Y. Features Editor . . . Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Business Sales Manager Winfield R. Levi Sales Service Mgr.. . .Eleanor R. Manning Eastern Sales Manager. .Kenneth Cowan Advertising Assistant. . . .Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.. Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded In 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. • Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc. 22 BROADCASTING, October 12, 1959 RCA's constant research gives TV cameras better 'Vision" Faceplate perpendicular to tube axis within Vi de- gree— for uniform focus when used with large- aperture or short focal- length lenses and in high- definition systems. Exclusive RCA non-mag- netic seal also prevents picture distortion by elim- inating distortion of the magnetic focusing field. i 750 Micro-Mesh screen maintains resolution ca- pability of more than 600 lines and freedom from mesh pattern. Precision-bore glass tub- ing. II Distortion-free, optical- quality faceplate. Photoconductive layer having ultra-uniform thickness to provide uni- form sensitivity and uni- form background. The low lag and high sensitivity of the photoconductor is combined with broad spectral response cover- ing the entire visible spectrum. Particle barrier for blem- ish-free operation — re- gardless of operating position. Non-magnetic mesh ring causes no picture distor- tion. RCA tube designers originated the Image Orthicon— the tube that made modern telecasting practicable— and sub- sequent refinements such as Micro-Mesh and Super- Dynode. The Vidicon, too, was an RCA "first". The same spirit of research that originated these famous camera tubes continues to improve them in performance, reli- ability, life. Look at the "inside story" of the RCA-7038 Vidicon, for instance. Here you see the latest improvements in Vidicon design and manufacture— backed by 25 years of camera tube experience. High sensitivity and uniformity over the entire scanned area open new possibilities in live-and film- pick-up camera techniques. For the best in TV camera tubes, see your nearest RCA Tube Distributor. He's set up to serve all your camera tube needs. He's also ready and able to handle your audio needs including high quality RCA Sound Tape. Call him for prompt delivery. RADIO CORPORATION OF AMERICA Electron Tube Division Harrison, N. J. QACtOU - --OLD NEW ORLEANS FAVORITE Here's how to make it: On a base of creamed spinach place 2 artichoke bottoms. Fill these with 2 poached eggs and cover with Hollandaise Sauce. Perfect with a bottle of chilled rose wine. Brennan's Hollandaise Sauce Beat 4 egg yolks, add juice of 1 lemon. Heat in double boiler, add 1 lb. melted but- ter. Cook over very low fire until thick, stirring with wood- en spoon. Salt to taste. mm- J ? t Breakfast at Brennan's . . . delightful! WWL-TV. ..new NEW ORLEANS FAVORITE Things are changing fast in the three-station New Orleans market. WWL-TV now leads in practically all important time periods. Sunday thru Saturday WWL-TV Station B Station C August ARB 6-10 p.m. 10-midnight August Nielsen 6-9 p.m. 9-midnight And WWL-TV personnel lead in experience— competitive experience gained in TV markets coast-to-coast. Represented nationally by the Katz Agency WWL-TV NEW ORLEANS % % % 40.4 40.1 18.9 49.1 40.6 10.7 42.0 39.0 17.0 50.0 37.0 11.0 24 BROADCASTING, October 12, 1959 MONDAY MEMO from ALAN C. GARRATT, advertising manager, ACC Division, American Tobacco Co., Neiv York No campaign is complete without radio When I was first called about doing a Monday Memo, my first thought was about television. What, if anything, could I say about television that might be new or interesting? Television is of course the great new advertising force. It has changed the advertising habits of virtually every major advertiser in the country. But this is not news. Then I began to think of our old friend and ally, radio, and another thought began shaping in my mind. When a new and glamorous advertising outlet bursts on the scene, there is often a tendency to shout "This is it! Switch the advertising there." At this point sober second thought is essential. What is our current media doing for our prod- uct? How much of our budget should be switched to the new medium? As television grows in importance it is important continuously to evaluate its relation to the radio medium. In as- sembling the notes for this article, figures came out that most of us in ad- vertising know vaguely but forget in detail. How many of us recall that over 12 million radio sets were sold in the past year? How many of us constantly remember that there are 38 million cars with radios? In my reminiscent mood I thought of the hours of good listening without the too-full attention that tv sometimes re- quires. Out of these thoughts come this memo to remind us not only of the good old days of radio but also of its good present and future days. Radio is the one advertising medium that goes to the customer instead of ask- ing the customer to come to it. Radio goes to the listener whether he is in the kitchen, the bathroom, the car or at the beach. In short, it reaches the customer whether he is cooking or shaving, driving or dunking. During the past few years, radio has gracefully bowed to its more glamorous big sister — television — for leadership in the broadcast field . . . but it "ain't dead." As a matter of actual fact, a look at radio's dimensions today, clearly shows that it "ain't even sick." Lest We Forget • Some of the sta- tistics about radio are staggering; and yet, many of us tend to forget them. Radio is a force of many dimensions. For those who listen to radio, (almost all of us) it is a daily living habit. As a business enterprise it provides a me- dium of mass communication for de- livering sales messages. Almost "everybody" already has ra- dio (96.3%); yet, 12.6 million radios were sold last year. The total count of radio sets in working order is 146.2 million, approximately three sets for every family. Today, there are over 5 1 million homes equipped with one or more radio sets. Add to this 38 million automobiles with radios, 10 million portables plus millions more in business establishments, trucks and boats and you have a very healthy advertising medium. Back in 1950, when radio was in its "heyday", there were 2,781 commercial radio stations serving the U.S. Today, this number has grown to over 3,400 to provide every home in the nation, re- gardless of location, with multiple sta- tion choices. During a typical week, last winter, Alan C. Garratt, who was born in Hoy- lake, England, and educated in Mont- clair, TV./., has been hard at work for all but 8 of his 48 years. The last 22 years have been spent with The Ameri- can Tobacco Co. in various capacities leading up to his current position as advertising manager of the ACC Divi- sion of the company. Mr. Garratt heads up the advertising department respon- sible for the advertising activity for Pall Mall Famous Cigarettes, Hit Parade Cigarettes, Riviera Cigarettes and sev- eral other products. A boating and fish- ing fan, he spends most of his weekends on his boat Evelyn II with Mrs. Garratt and their children, Patricia Linda, Paul Charles and little Peter. The home port is Amityville, Long Island. over 41 million homes used their in- home radios an average of about 16 hours per week. And this doesn't in- clude any out-of-home listening. The average auto traveler spends an hour and 20 minutes per day in a car, adding as much as 17% to 45% in peak driving hours to the basic in-home audience. Pall Mall's Use • Pall Mall has al- ways used radio as an important part of its advertising. The form may change but the medium itself is one that we, at Pall Mall, have great faith in. Cur- rently, Pall Mall is a large user of radio spots throughout the country, with a schedule even larger than that used last year. Two things stand out in support of this decision: we are able to increase the total number of homes that we reach and at the same time, increase the number of commercial messages de- livered per home. This past season, we had Nielsen do a special analysis, limiting the study to those markets which carried our two network tv programs, ( Tales of Wells Fargo and M Squad), a spot television schedule, as well as spot radio. This study showed that 16% of the homes reached in four weeks were exclusively covered by radio in spite of the exten- sive use of spot and network television schedules. And equally important, radio upped the number of Pall Mall com- mercials heard in all homes by 65%. With the decrease in the amount of time taken by the networks, the local stations have become more and more ingenious in developing a character for their stations to meet the needs of their own communities. Many stations such as WPAT (Paterson, N.J.) are doing an excellent job of carefully spacing news coverage with good music, weather re- ports, traffic conditions and at least one station on Long Island that I, as a boat owner, personally listen to and abide by, gives special weather reports for fisher- men and boating enthusiasts. New Momentum • No, radio "ain't dead"! It slowed down for awhile, but now it is again gaining momentum and, in my opinion, will continue to do so. With its flexibility, its willingness to go looking for the customers, the fact that you don't have to give it constantly full visual and audio attention, radio fills, as it always has, a vital place in the advertising spectrum. It is my belief that no major advertising campaign can be really complete without radio. BROADCASTING, October 12, 1959 25 mm 'm m&mm > I wmsi V: FIRST A with THE JACK PAAR SHOW in Albany - Troy - Schenectady . . . FIRST with FEATURE FILMS MGM - United Artists - Republic - RKO - Flamingo FIRST with CHILDREN'S PROGRAMS Popeye - 3 Stooges - Romper Room - Rascals Make W-TEN FDRSTF in your sales story . . . Call your BLAIR TV-man jfe CBS AFFILIATES CAPITAL CITIES Metropolitan ARB, April, May 1959 38.0% Station share of sets in use . WTEN 1 IrVTI/O I Albany Raleigh -Durham Providence 10 ! 11 12 E VISION 26 BROADCASTING, October 12, 1959 AT DEAD! INE LATE NEWSBREAKS ON THIS AND NEXT THREE PAGES • DETAILED COVERAGE OF THE WEEK BEGINS PAGE 33 CRACKDOWN ON TV PROGRAMS? Quiz hearing rouses talk of new controls Demands for tighter government controls over television network pro- gramming were stirred by House in- vestigation of quiz show rigging last week. Atty. Gen. William P. Rogers said there was need for reassessment of role of FCC in protecting public morals. In speech prepared for 25th anniversary of Securities & Exchange Commission, Mr. Rogers said government and net- works must make every effort to "safe- guard against this or any other such public deception in the future." Mr. Rogers' remarks were issued as question arose over position in quiz scandal of Charles Van Doren, one of most celebrated quiz winners who was hired as $50,000-a-year commentator by NBC on strength of his performance on Twenty-One. On Oct. 8 NBC sus- pended him "pending a final determi- nation" in quiz hearings. Next day House investigating committee staff said Mr. Van Doren had disappeared, though he was wanted as witness. In all, three quizzes were under in- vestigation— same three which New York grand jury investigated last year. Grand jury brought in no indictments, but did issue presentment which New York court sealed. After spending two days exploring charges Twenty-One was fixed (see story, page 78), House Legislative Oversight Subcommittee Oct. 8 turned to similar charges against Dotto and Tic Tac Dough quiz shows. Rep. Oren Harris" (D-Ark. ) subcommittee heard testimony of three additional witnesses in executive session, plus several others in public hearing. 'Take the Dive' • David Huschle. longtime contestant on both daytime and evening Dotto shows, testified he was given answers to all questions he was asked except for last appearance. At that instance, he said, he was told by program's Gil Cates to "take the dive." Contestant said Mr. Cates. assistant producer of Dotto. told him week be- fore his July 1958 loss that he (Huschle) would lose next week. He said Mr. Cates showed him picture of celebrity he was to miss and told him (Huschle) not to identify picture even if he thought he could. (On Dotto. when contestants an- swered questions correctly, picture out- line of famous person was filled out and contestant won by identifying sub- ject picture before his opponent.) Witness said he received answers from Stan Green during appearances on daytime show beginning in Febru- ary 1958. Mr. Huschle said he was told by Mr. Green these measures were necessary because of competition and extreme pressure to make show success- ful. 'Tell the Truth' • Mr. Huschle. 28- year-old New York restaurant manager, said no one from Dotto contacted him prior to his testimony before grand jury but that he called Mr. Cates and was told to tell truth. Witness told sub- committee he never had contact with anybody from NBC. CBS (morning show was on CBS. evening on NBC), or sponsor Colgate-Pamolive. Edward Hilgemeier. self-styled un- employed comedian, said he was stand- by Dotto contestant and discovered that winning contestant. Maria Winn, had received answers in advance. Mr. Hilgemeier agreed he was known as "the man who blew the whistle on tv quiz shows." Mr. Hilgemeier stated that while wait- ing to appear on morning version of Radio stations in medium-sized markets are more "sports-minded" than stations in small or large markets, according to Kevin B. Sweeney. RAB president. Speaking before a group of Great Lakes area station executives attending RAB's last in a series of eight regional management conferences. Mr. Sweeney announced results of a sur- vey conducted among member sta- tions to find out how much play-by- play sports programming is carried on radio today. "Some 75% of the stations offer full coverage to one or more of 1 1 different sports events," he reported. Eight out of 10 stations in medium- sized markets carry live sports ac- counts, while the figure for smaller and larger markets was about 70%, he said. Football ranked first in Dotto, he found notebook in which he had seen Miss Winn writing questions and answers, plus identity of carica- tures she would be shown. Witness said he tore these pages from notebook and showed them to defeated contestant. Yeffe Kimball, and that they decided to take legal action. After showing photostat of notes to Edward Jurist, producer of Dotto, Mr. Hilgemeier said producer offered him future appearances on show with "guarantees" if he would overlook mat- ter. Mr. Hilgemeier said he refused to go on program because he felt it would hurt him professionally. Accused of Blackmail • Witness said he contacted Frank Cooper & As- soc. and talked to "a Mr. Fisher." who, he said, accused him of "blackmail, ex- tortion and threatened to call the police and newspapers." Mr. Hilgemeier said he was offered, and accepted on advice of New York Post reporter Jack O'Grady, $1,500 offered him not to bring legal action. Mr. Hilgemeier said he took money because he had no other proof that his charges against Dotto were true. He said that Miss Kimball was paid $4,000. He said he had appeared on six other tv quiz shows and never discovered any- thing fraudulent. Neither CBS or sponsor Colgate ever contacted him about charges, Mr. Hil- coverage. Baseball and basketball tied for second place. Baseball Study • In a separate documentation to be released today (Oct. 12) on radio's popularity with minor league baseball fans. RAB re- ports that 68.2% of men listen to play-by-play baseball games on radio. Results of the survey conducted for RAB by the Pulse Inc. are presented in a pocket-size brochure titled "Radio Bats .682, Listener League." Based on a survey of a northeastern city of more than 1 million people, among the nearly seven out of 10 men who report listening to play-by- play games, more than four out of 10 say they listen "regularly." RAB concludes: "It's apparent that base- ball programming on radio enjoys a loyal, local following even in cities outside the 'big' leagues — and against prime tv competition." Who's on first? BROADCASTING, October 12, 1959 27 AT DEADLINE CONTINUED Mmmmm gemeier said, but he told of going to Colgate on his own with affidavit he had prepared on activities surrounding Dot- to. He said Colgate promised to "take care" of him but that he did not know what was meant. Also, he testified, the sponsor dropped the show soon after he presented Colgate with his charges in August 1958. Mr. Hilgemeier said he sent affidavit to FCC but received "cold shoulder" and no action from agency. As a result of charges he made against Dotto, Mr. Hilgemeier said he is un- able to get any kind of job in his chosen profession in New York. He said he has sued Jack Paar for $750,000, charging libelous statements were made about him on Jack Paar Show. Witness is in Europe • Rep. Harris said committee tried to subpoena Miss Winn to testify, but she is in Europe. He pointed out, however, that she had told grand jury investigation she did receive Dotto answers in advance, as charged, by Mr. Hilgemeier. Mrs. DuBarry Hillman, who won $1,- 460 on five daytime Dotto appearances during February 1958, also testified she was given answers in advance. Prior to her first appearance, she said, she did not know "trial" pictures she had been shown would be used on show and was surprised when this turned out to be case. Following first appearance, Mrs. Hill- man said she went to Mr. Green to thank him for help and she was im- mediately "shushed." She was not given advance help for last appearance when, she testified, Mr. Green told her: " 'To- day you go in cold'." She lost and said it was impossible to identify pictures from sketchy outlines without prior help. Kirtzin Falke, 19-year-old college student, said she appeared on Tic Tac Dough twice in December 1956 while she was 16 years old. She said she first suspected program was not on level when told she had passed her trial "with flying colors." Prior to her first appearance, Miss Falke said, she spent several mornings with show's producer, Howard Felcher, going over questions and answers. Teenager 'Goofed' • Witness said in- structions were that she was to have two "ties" with opponent but that she "goofed" second round and accidently defeated him. Mr. Felcher, she said, came running across stage during com- mercial and asked her if she realized what she had done. Miss Falke said she was not in- structed to lose but next day was not 28 How to fix a 'fix' Members of House Legislative Oversight Subcommittee received first-hand explanation of mech- anics of "fixing" tv quiz show last week in one of its executive ses- sions. One of those present when Edward Jurist, producer of Dotto, testified in secret, said "coopera- tive" witness gave "very enlight- ening" explanation of how's and why's of tv quiz show fixing. given answers to questions prior to go- ing on air. She lost on her second show. She said that Mr. Felcher told her not to disclose assistance she received to anyone and that when grand jury investigation began, he told her to "tell the truth that you were given no as- sistance." New York District Attorney tapped telephone to Falke home and heard Mr. Felcher urge her to lie to grand jury, Miss Falke testified. (Mr. Felcher has been fired by NBC for re- fusing to sign statement that no help was given to Tic Tac Dough contest- ants). Rep. Moss Lashes Out. • Rep. John Moss (D-Calif.), after hearing Miss Falke's testimony, lashed out at broad- casting industry which, he said, has such tremendous influence on youth. "This whole story is something that should trouble the conscience of the in- dustry," he said. "This is a perfect illus- tration of their lack of ethics and mor- els." Eric Leiber, artist for Dotto, told subcommittee that program's staff held meetings immediately after each day's show to plan next day's program. He said at these meetings it was decided who would win n?xt day and who would lose and whether there would be ties. It also was decided at what point famous person was to be identified, Mr. Leiber said, thus making it possible to control amount of prize money won. He said program usually went accord- ing to advance plans. He said these meetings continued throughout life of program but that agency, Ted Bates & Co., sponsor Colgate or network never participated. Those witnesses heard in executive session were Edward Jurist, producer of Dotto; Sy Fisher, partner in Frank Cooper & Assoc., and Martin Dowd, contestant on Tic Tac Dough. Bartell tv set for Caribbean Time-table for start of tv station operations for Bartell International in Caribbean area disclosed over weekend by Gerald A. Bartell, pres- ident, who set Nov. 29 as target date for outlet in Port-Au-Prince, Haiti; next Jan. 29 for Willemstad, Curacao, station and next Feb. 28 for Oran- jestad, Aruba, outlet. To hasten preparations for launch- ing of first tv station in those areas, Mr. Bartell said Boris Frank of Bartell executive staff will leave Fri- day (Oct. 16) for Willemstad and organize headquarters there for three Caribbean stations now under con- struction. Mr. Frank, who has been named program director, Caribbean area, will be in vanguard of other Bartell executives who will be as- signed there. Mr. Bartell explained that stations will function there both as commer- cial outlets and as educational-voca- tional training facilities, pointing out that television is uniquely equipped to raise educational and vocational standards in relatively underdevel- oped areas, such as Haiti and Cur- acao and Aruba (latter two are part of Dutch West Indies). Stations are expected to remain on air from 5:30 p.m. to 11 p.m. Programming in Curacao (Ch. 5) and Aruba (Ch. 7) will be in Dutch, English and Papiamento (latter is local dialect). In Haiti, programming will be in French and Creole. Port-Au-Prince outlet is owned 51% by Bartell International and 49% by group headed by station owner Elroy McCaw, broadcaster- public relations man Tex McCrary and others. Mr. Bartell indicated that ownership of two other stations is largely by his company but fi- nancial arrangement was "too com- plicated" to explain. Bartell International is licensed to operate in Aruba and Curacao for 25 years and in Haiti for 10 years. Mr. Bartell said his company is negotiating for tv outlets in South America and is exploring "very excit- ing project in Europe. But I can't talk about that now." BROADCASTING, October 12, 1959 c PHILCO V. NBC FCC oral argument airs both positions FCC was asked Oct. 8 to hold formal hearing on Philco protest against re- newal of NBC's licenses in Philadelphia. Oral argument before Commission on Philco petition also saw questions raised (a) whether consent decrees taint licensees, (b) whether FCC should at- tempt to litigate tru'h Or falsity of anti- trust charges settled by consent judg- ment involving NBC and (c) whether broadcaster under requirement to dis- pose of stations has anything to transfer. Four commissioners at oral argument heard appeal by Henry B. Weaver, Philco counsel, that Commission permit Philco to i attempt to prove allegations that NBC is not fit to hold licenses be- cause of antitrust activities. This argument brought question from FCC Chairman John C. Doerfer: Should Commission become forum for decid- ing antitrust charges? NBC argument, put by Bernard G. Segal, Philadelphia attorney, was that Philadelphia antitrust consent decree disposes of Philco attack since it re- quires NBC to dispose of WRCV-AM- TV Philadelphia (Broadcasting, Sept. 28). This should satisfy Philco, he in- dicated. Mr. Segal also implied Philco was using protest procedure to "harass" RCA in order to further its 1957 civil antitrust suit against RCA and others asking $150 million in damages. The recent judgment signed by NBC and Justice Dept. provides that NBC must divest itself of Philadelphia sta- tions before Dec. 31, 1962. Philco answer to NBC argument was that until FCC held hearing to judge truth of charges, NBC could not be sure it had anything to dispose of. Broadcast Bureau's View • FCC's Broadcast Bureau, represented by John Harrington, told Commission it did not have to hold hearing since subject of NBC's character qualifications to hold licenses already had been ad- judged when FCC approved network's acquisition of Philadelphia outlets and in other actions involving NBC acquir- ing stations. He argued that Philco had not made any accusations which Com- mission did not already know. FCC in July 1957 renewed licenses of NBC Philadelphia outlets. Philco protested these renewals in following month. Commission originally turned down protest on ground Philco was not party in interest, but after appeals court ruling it scheduled oral argument to Ruppert to NC&K Jacob Ruppert (Knickerbocker Beer), New York, is moving its business to Norman, Craig & Kummel, New Y ork, from Comp- ton Adv., New York, effective Jan. 1, 1960. Ruppert's current ad budget of about $2.7 million will be increased to more than $4 mil- lion in 1960, according to com- pany spokesmen. Approximately 75% of Ruppert's expenditures are now in spot tv, spread through- out its marketing area in New England, eastern New York, New Jersey and eastern Pennsylvania. Heavy spot tv spending expected to be continued by NC&K, air- minded agency, which has been on new business spree in past three months, picking up Chese- brough-Pond's and Hertz-Rent-a- Car, representing combined bill- ing of $9 million. determine whether full, evidentiary hearing is necessary. State Dept. official speaks at NAB meet Assistant Secretary of State Andrew H.! Berding, 1 in charge of department's public affairs, will address Oct. 16 luncheon at opening of NAB's annual Fall Conference series. Luncheon will wind up two-day meeting at Mayflower Hotel, Washington. Second meeting of series will be held Oct. 19-20 in Chi- cago (see full schedule in Datebook, page 10). Mr. Berding is former foreign cor- respondent, author and radio commen- tator. He will be introduced by Jack Younts, WEEB Southern Pines, N.C., member of NAB board. Harold E. Fel- lows, NAB president, will be speaker at ODening luncheon and will be intro- duced by Joseph E. Baudino, Westing- house Broadcasting Co., also NAB board member. Washington meeting opens Oct. 15 with NAB staff executives giving half- day analysis of major industry and Washington problems. Concurrent radio and tv sessions will be held in afternoon and continue on morning of second day, including sales, editorializing and other topics. Clair R. McCollough, Steinman Sta- tions, will address tv session during first afternoon in role as chairman of Televi- sion Information Committee, guiding body of Television Information Office. He will introduce Louis Hausman, new- ly named director of TIO. (Full agenda for first four meetings carried in Broad- casting, Oct. 5.) S. F. radio group Change in signals was forced Oct. 8 by Radio & Television Executives So- ciety in New York when it was learned that its seminar on San Francisco radio scheduled for Oct. 20 not only has been postponed but also has resulted in the first formation of a San Francisco radio broadcasters organization — Bay Area Broadcasters Assn. Prior to this devel- opment, six S.F. stations and their rep firms had accepted RTES' invitation to participate in seminar at Roosevelt Ho- tel in New York to present their respec- tive philosophies on programming. In discussions that followed among stations in S.F. regarding New York trip, unification meeting was called for Oct. 7 to form new group. Consequent- ly, competitive aspect may be lacking when group does hold New York semi- nar— now tentatively scheduled for Jan. 20, 1960. Meanwhile RTES has short notice for finding Oct. 20 program re- placement. RTES said San Francisco program was idea stemming from radio market report in Broadcasting July 20. WADO names Young WADO New York (formerly WOV) has appointed Adam Young Inc. as na- tional sales representative. Young now represents all Bartell family radio prop- erties: KYA San Francisco, KCBQ San Diego, WAKE Atlanta, WOKY Milwaukee and WYDE Birmingham, as well as WADO. MCA offers stock The first public offering of MCA Inc. common stock was scheduled for last Friday (Oct. 9) by an underwriting group headed by Lehman Bros., New York. No par value was assigned to the 400,000 shares, to be traded over-the- counter, but reports were that each share would sell from $18 to $20. The first indication that MCA, a privately-held company since its found- ing in 1924, was contemplating its first public issue of stock came last month when the company issued a preliminary prospectus (Broadcasting, Sept. 21). In its prospectus, MCA noted that it will apply $6,250,000 of the next pro- ceeds from the stock sale to the produc- tion of $9,250,000 of bank notes, and will add the balance to the company's working capital. BROADCASTING, October 12, 1959 29 WMAY-TV withdraws from FCC litigation Station which originally won ch. 2 grant in Springfield, 111. — channel which was moved to St. Louis and now is involved in ex parte hearing at the FCC — has decided to call it quits. WMAY-TV Inc. has informed FCC that it is surrendering its grant and pulling out also from litigation. Litiga- tion was begun by Sangamon Valley Tv Inc., losing applicant for ch. 2 in Springfield, and was aimed at reversing not only FCCs grant but also its move of ch. 2 to St. Louis. Because of allega- tions of off-record conversations with FCC commissioners, U.S. Supreme Court returned appeal to circuit court in Washington, which, in turn, asked FCC to investigate charges. Allegations of influence-pulling were first made be- fore House Legislative Oversight Com- mittee. WMAY-TV officials (station now has cp for ch. 36) said they had spent $60,000 in prosecuting application. They informed Commission that per- sonnel scheduled for WMAY-TV had already accepted other offers. Oklahoma extension Extension of another 25 days for broadcast media to prepare petition asking Oklahoma Supreme Court to reconsider its adoption of anti-broad- cast Canon 35 was granted Oct. 8 by court. Oklahoma Television Stations, comprising all tv outlets in state, and KWTV (TV) Oklahoma City requested 60-day delay Oct. 7 (see early Canon 35 story page 66). Court originally had given petitioners 15 days from Sept. 30 to file reconsideration plea. State's new Canon 35, which was adopted without notice or hearing by Supreme Court, is being ignored by Court of Criminal Appeals, which has parallel jurisdiction. Canon 35 differs somewhat from simi- lar canon of American Bar Assn. but both ban broadcast coverage during court trials. News seminar in Va. Virginia AP Broadcasters and Wash- ington & Lee U., Lexington, Va.. are sponsoring a radio newsmen's seminar Feb. 21-22 at the university. A panel for women newscasters will be included in the session. About 50 of the state's AP newsmen attended the organiza- tion's seminar last February. New Sarnoff medal American Institute of Electrical En- gineers is establishing Gen. David Sar- noff medal for "outstanding achieve- ment in electronics." Initial presenta- tion will be made at general fall meet- ing in Chicago in 1960. Inauguration of medal was made possible by coop- eration of RCA, AIEE said Oct. 8. Society of Motion Picture & Television Engineers also has what it calls David Sarnoff Gold Medal Award for achieve- ments in electronic field. • Business briefly Bishop buys • Hazel Bishop Inc., N.Y., today (Oct. 12) starts new test market spot tv campaign for various cosmetic products. Nighttime minutes at rate of 10 per week for 13 weeks will be used in as yet undetermined number of markets. Agency: Raymond Spector Inc., N.Y. Super spots • Colgate-Palmolive Co., N.Y., for Super Suds detergent, today (Oct. 12) slides into 10-week spot tv drive in six major eastern markets. Minutes. 20's and 10's bought, with total of 12 per week set in each mar- ket. All time periods will be used. Agency: Street & Finney, N.Y. What this country needs • G.H.P. Cigar (El Producto Cigars), New York, is reported to be starting 10-week spot tv campaign in more than 25 major markets in mid-October, using 20-sec- ond and minute announcements. Agen- cy: Compton Adv., N.Y. In the oven • Ward Baking Co., N.Y., in eastern region of U.S. only, will sponsor alternate half-hours of ABC- TV's Walt Disney Presents (Fri. 7:30- 8:30 p.m. EDT) during 1959-60 season. Agency: Grey Adv. Agency Inc., N.Y. Beverage launcher • Wunderman, Ricotta & Kline Inc., N.Y., which was recently assigned to handle new carbonated coconut milk drink, "Tropi- coco," made by Tropicoco Bottling Co. of New York and Puerto Rico, reports saturation radio-tv spot campaign will start in the New York area about Jan. 1. 1960. The campaign will include print advertising but it is reported an- nual broadcast budget is $1 million for the metropolitan New York area. New agency • Norkon Pharmacal Inc. (Norkon pain reliever tablets), N.Y., named Joe Gans & Co., N.Y., for na- tional radio-tv. The mail order product is using spot radio and before the end of the year expects to be in 50 markets, primarily in the southeast. WEEK'S HEADLINERS Mort Werner, Kaiser Industries broad- cast executive, formerly with NBC-TV, named vp and director of radio and tv at Young & Rubicam, N.Y. He succeeds Peter G. Levathes (Week's Headliners, Sept. 28). Mr. Werner, who still holds station interests, became vp at Kaiser two years ago to direct program and advertis- ing activities as well as Kaiser-owned KHVH-AM-TV Honolulu. When he left NBC-TV in 1957, Mr. Werner was vp in charge of daytime programs. He had started with network in 1951 as producer of Today, moved up in producing ranks to head participat- ing programs and was named national program director in late 1955. His original broadcast experience was gained with Don Lee Network beginning in 1932. He helped to build KHUM Eureka, Calif., in 1946 and started KVEN Ventura, Calif., in 1948. He retains interest in KVEN. Mr. Werner Sig Mickelson, vp of CBS and general manager of CBS News since 1954, when separate news and public affairs depart- ments of CBS radio and tv were integrated, named president of CBS News. His ap- pointment completes establishment of news department as operating division of CBS, responsible for all news and public affairs programming of CBS radio-tv networks. Mr. Mickelson joined CBS in 1943 as news editor of WCCO Minneapolis, then network-owned, and in 1949 was transferred from his position as production man- ager there to director of news and public affairs for CBS in New York. He was appointed to similar position with CBS- TV in 1951. Mr. Mickelson is a director of CBS Founda- tion and former president of National Association of Radio News Directors. Mr. Mickelson FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES 30 BROADCASTING, October 12, 1959 SEATTLE OFFICE DETROIT OFFICE SAN FRANCISCO OFFICE BOSTON OFFICE NEW YORK OFFICE LOS ANGELES OFFICE DALLAS OFFICE JACKSONVILLE OFFICE ON TAP: the data smart buying RICHARD QUIGLEY has charge of our St. Louis office, one of ten offices providing a fast, efficient service to Advertising throughout the United States. Standing near the center of the world's greatest agricultural region, Missouri has long been a leader in the output of beverages; of shoes and leather goods; of feeds, meats and a wide range of cereal products. Naturally then, the St. Louis area includes many of the top agencies and advertisers in Spot Television. For their media decisions, up-to-the- minute data on markets and stations are constantly on tap at our St. Louis office. Blair-TV operates on this basic principle: that alert informed repre- sentation is a service vital not only to stations but also to all Advertis- ing and the businesses dependent on it for volume and profit. From the first, our list has been made up of stations and markets we felt in position to serve most effec- tively. Today these stations are located in 25 of America's major markets. Together they cover more than 56 percent of its population, virtually 60 percent of its buying power. In its area, each of these stations stands as a powerhouse of selling- force. To help advertisers and agen- cies make most profitable use of that force, is the constant objective of our entire organization. BLAIR-TV A NATIONWIDE ORGANIZATION ULHI II II AT THE SERVICE OF ADVERTISING WABC-TV-New York W-TEN — Albany-Schenectady-Troy WFBG-TV— Altoona WNBF-TV-Binghamton WHDH-TV- Boston WBKB-Chicago WCPO-TV-Cincinnati WEWS- Cleveland WBNS-TV- Columbus KFJZ-TV-Dallas-Ft. Worth WXYZ-TV- Detroit KFRE-TV- Fresno WNHC-TV- Hartford-New Haven KTTV-Los Angeles WMCT- Memphis WDSU-TV-New Orleans WOW-TV- Omaha-Council Bluffs WFIL-TV— Philadelphia WIIC- Pittsburgh KGW-TV- Portland WPRO-TV- Providence KGO-TV-San Francisco KING-TV— Seattle-Tacoma KTVI-St. Louis WFLA-TV- Tampa-St. Petersburg BROADCASTING, October 12, 1959 31 1. Feature Foods Merchandising 2. Community Club Awards 3. In store Food Displays 4. In store Drug Displays 5. In-store Food Demonstrations, Sampling, Couponing 6. Store Window Displays 7. Bargain Bar Promotions 8. Mailings To Retailers 9. Personal Calls On Jobbers, Wholesalers, Retailers 10. Reports To Food Advertisers 11. Promotional Spots 12. Newspaper Ads Representatives: Select Station Representatives in New York, Boston, Philadelphia, Bal- timore, Washington; Clarke Brown Co. in Dallas, Houston, Denver, Atlanta, New Orleans; Daren F. McGavren Co. in Chicago, St. Louis, Detroit and on West Coast. BROADCASTING, October 12, 1959 BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO October 12, 1959 Vol. 57 No. 15 AT LAST A RELIABLE MUSIC SURVEY A massive, scientific study of the radio audience turns up some flaws in the widespread practice of programming by the charts Radio listeners rate rock 'n roll far down the musical list. They prefer their popular music sweet and rhythmic. That's the way listeners voted in what KING Seattle calls the biggest musical air poll ever conducted. The results clash head-on with popu- larity charts based on record sales and juke-box plays. Those "top 40" tunes that holler and honk are far out all right — almost out of the voting — fifth place out of five popular music categories. Even the junior high set (12-16 years) upset current concepts of their musical culture by voting loud r&r in second place beneath current hits with- out r&r. Loud stuff was so far down in the voting that KING announced Oct. 10 it won't spin the hot r&r records any more. How It Was Done • KING'S popular music study was based on 9,250 usable survey cards providing 92.500 individ- ual music-selection votes. The cards were picked from over 10,000 returned questionnaires out of a 100,000 mail- ing— twice what the professional poll conductors had anticipated. One out of every three KING-area homes was covered by the mailing. Polling was conducted in August in cooperation with the Seattle office of International Business Machines Corp. Dr. Stuart Carter Dodd, director of the Washington Public Opinion Lab and U. of Washington research professor, was consultant. The purpose — to find out what sort of music radio listeners really like. KING came up with enough com- putations and analyses to fill a record- library shelf. The findings are full of surprises. For example: • Rock 'n roll drew more don't-like votes than the other four musical types combined. • In the strong consumer group (22- 39 years), two-thirds either "strongly dislike" (43%) or "dislike" (23%) cur- rent hits that have a "raucous rock 'n roll beat or screaming rhythm and blues lyrics." (See tables next page). • Fewer than one out of five of this age group "like" (14%) or "strongly like" (5%) this category. The total vote of all age groups rated "golden records" in first place. These are non-rock 'n roll records selling over a million copies. Second were familiar standards; third were current hits with- out raucous rock 'n roll (but some in- cluding "subdued beat"). Then came raucous rock 'n roll in fourth place and finally a category of selections de- scribed as "unfamiliar plus familiar tunes with arrangements making them hard to recognize." Dr. Dodd is a world-famed specialist in public opinion sampling. He has con- ducted polls in Italy and other coun- tries on such subjects as the peoples' type-of-government choice and effec- tiveness of radio broadcasts by Allied nations in World War H. The technique and survey were care- fully controlled. The 100,000 question- naires were sent to homes in 15 west- ern Washington counties. Pre-taped music-sampling programs were broad- cast five times a day during a two-week period. Participants voted after listen- ing to any one of these programs, each of which presented in coded and varying Scientific polling discovers listeners' true music preferences • IBM's Ramac electronic brain and a comprehensive mail survey reaching 10% of the entire population of KING Seattle's primary coverage area (one of every three homes received the detailed questionnaire), made up what KING calls the biggest music preference study ever made in the history of radio. The laboratory-con- trolled exactness and thoroughness of the poll, together with its extensive promo- tion, helped achieve wide listener participation and accounted for the unusually heavy return — double the 5% expected normal response to such a survey. Here, Robert Benner (1), IBM's Seattle branch manager, helps KING Program Director Bill Clark dump out one of the cartons that contained some of the 10,000 reply cards. The Ramac computer is in the background. BROADCASTING, October 12, 1959 33 How they voted: music liked, disliked Description of music categories of popular music included in the KING-IBM survey Category I — Current hits with raucous rock V roll beat or "screaming" rhythm and blues lyrics. Examples: "Tiger" by Fabian, "Big Hunk of Love" by Elvis Presley, "There Goes My Baby" by The Drifters, "Forty Miles of Bad Road" by Duane Eddy, "It Was I" by Skip and Flip, and "Mona Lisa" by Conway Twitty. Category II — Current hits excluding raucous rock 'n' roll. Examples: "What a Difference a Day Makes" by Dinah Washington, "Angel Face" by Jimmy Darren, "M.T.A." by Kingston Trio, "Wonderful You" by Jimmie Rodgers. "Twixt Twelve and Twenty" by Pat Boone, "Small World" by Johnny Mathis, "Til There Was You" by Anita Bryant. Category 111 — Familiar standards arranged in such a way that the melody line is easy to follow. Examples: "Breezin' Along With The Breeze" by the Four Lads, "I Hear a Rhapsody" by Ray Conniff, "Moonglow" by the McGuire Sisters, "Drifting and Dreaming" by Gordon Jenkins, "All of Me" by Billy May, "I've Got You Under My Skin" by Frank Sinatra, "Blue Moon" by Norman Luboff Choir, "Tenderly" by Pat Boone. Category IV — Unfamiliar tunes plus familiar tunes with arrangements that made them difficult to recognize. Exam- ples: "Your Family" by Matt Dennis, "Idaho" by Dakota Staton, "Everybody Loves My Baby" by John LaSalle Quartet, "Quincy Hoppers" by Les Elgart, "You're Laugh- ing At Me" by David Allen, "I Want to be Happy" by June Christy, "Jane's Jump" by the Bob Florence Band, "Small Fry" by the Hi-Lo's. Category V — Gold records. All million-sellers excluding raucous rock 'n' roll type. Examples: "Blue Tango" by LeRoy Anderson, "Secret Love" by Doris Day, "Mr. Sand- man" by the Chordettes, "Riders In The Sky" by Vaughn Monroe, "Ebb Tide" by Frank Chacksfield, "True Love" by Bing Crosby and Grace Kelly, "Marie" by Tommy Dor- sey, "Memories Are Made of This" by Dean Martin. MUSIC CATEGORY POPULARITY Preferences of the total respondent group Preferences by age group and by male and female Percent Percent Strongly res pondent groups Popu- larity Music Percent Strongly Percent Neither Like Nor Percent Percent Rank Category Dislike Dislike Dislike Like Like Popu- larity Music Rank Category Percent Strongly Dislike Percent Dislike Neither Like Nor Dislike Percent Like Percent Strongly Like 12- 1. 2. -16 Cat Cat yeor II I olds 2 7 4 9 11 11 31 25 52 49 -18,500 3. Cat V 7 13 22 34 24 Total respondent group- responses* 4. Cat III 10 22 32 26 11 1. Cat V 3 7 15 39 36 5. Cat IV 25 33 26 13 3 2. Cat III 4 10 21 39 26 olds 3. Cat II 9 13 20 33 25 17- -21 year 4. Cat IV 15 27 31 21 6 1. Cat V 4 8 15 35 39 5. Cat I 33 21 15 17 15 2. Cat II 6 10 16 35 32 3. Cat III 4 10 22 37 27 Male respondent group— -5,696 responses* 4. Cat I 23 18 15 21 24 1. Cat V 4 8 18 38 32 5. Cat IV 16 28 30 19 8 2. Cat III 5 12 22 37 23 22- —39 olds 3. Cat II 10 13 22 33 22 year 42 4. Cat IV 15 27 30 22 7 l; Cat V 2 5 13 39 5. Cat I 34 20 14 16 16 2. Cat III 2 5 16 43 34 3. Cat II 11 15 22 34 19 Female respondent group — 12,804 responses* 1. Cat V 3 6 14 39 38 4. 5. Cat Cat IV I 10 43 23 23 32 15 27 14 8 5 2. Cat III 3. Cat II 4 8 9 12 20 19 40 34 28 26 40 and old er 32 4. Cat IV 15 27 31 21 6 1. Cat v 3 7 16 43 5. Cat 1 32 21 16 17 14 2. Cat III i.kj4 12 21 41 22 * Each resDondent rated two selections representing each category of music. 3. Cat II 10 16 25 34 18 14 14 ' 4 Therefore, the number ol responses is exactly double the number of 4. Cat IV 16 31 26 31 17 resondents who participated in the survey. 5. Cat I 37 5 sequence different sample group of 10 tunes (two tunes from each of the five basic music categories, but listeners didn't know this). Some Top 40 Lists Full of Holes? • The study shows what listeners "actual- ly prefer to hear," KING General Man- ager Earl W. Reilly Jr. explained, and not what a small segment of the total listening audience — chiefly the early teen-age group — might be purchasing at the local record shop or playing on the corner soda-shop jukebox (which in turn is programmed on the basis of record sales — "a vicious circle," he noted). The average popular music list is based on record sales, particularly singles sales, he observed, although some lists cover album sale activity, with various control factors such as jukebox plays weighting the selection. But such lists still cover only what a portion of the public might be buying and not what listeners want to hear on the air, he indicated. If there are any weaknesses or holes in some of the top 40 lists or popular music rating charts — the guides which radio program managers often consider basic to molding station format and guiding music selection — "this survey bears it out," Mr. Reilly said. The impact of KING'S survey on other markets, however, depends on how typical the listeners in those mar- kets may be compared to those sur- veyed in western Washington, it was noted. KING Revises Programming • Otto Brandt, vice president, broadcast divi- sion, King Broadcasting Co., KING li- censee, said the survey results already have caused changes in KING'S pro- gramming. He said further changes would be made in "strict accordance with the public's expressed preference." The new "survey-selected" music pol- icy will be fully implemented by the end of the month, Mr. Reilly added. He said "raucous rock 'n' roll music will be completely excluded from KING'S programming. KING will use the sur- 34 (MUSIC SURVEY) BROADCASTING, October 12, 1959 You have to have it to win it The good advertisement, inevitably, rings with confidence. Bored, bland words and timid half-truths are as old as man, but they have never moved man to action, nor won his confidence. This rule is not suspended for the words in an advertisement, no matter how many committees re- write or approve them. To win a customer's confidence an advertisement has to have con- fidence— not the false kind of confi- dence that a cynic described as "being wrong at the top of your voice," but the kind of confidence that comes from knowing what you're talking about, believing in what you're talking about, and say- ing it so people know how you feel. This is the kind of confidence we try to put into advertising. We work for the following companies: Allstate Insurance Companies * American Mineral Spirits Co. Atchison, Topeka & Santa Fe Railway Co. * Brown Shoe Company • Campbell Soup Company * Chrysler Corpo- ration ♦ Commonwealth Edison Company and Public Service Company * The Cracker Jack Co. * The Electric Association (Chicago) * Green Giant Company * Harris Trust and Savings Bank * The Hoover Company * Kellogg Company * The Kendall Company * The Maytag Company * Motorola Inc. * Philip Morris Inc. * Chas. Pfizer & Co., Inc. * The Pillsbury Company * The Procter & Gamble Company « The Pure Oil Company * The Pure Fuel Oil Company • Star-Kist Foods, Inc. * Sugar Information, Inc. * Swift & Company * Tea Council of the U. S. A., Inc. LEO BURNETT CO., INC. CHICAGO, Prudential Plaza • NEW YORK • DETROIT • HOLLYWOOD • TORONTO • MONTREAL BROADCASTING, October 12, 1959 35 RADIO KING-IBM MUSIC SURVEY CARD SURVEY NUMBER (Ai Announced When You Listen Your Name Your Address City SEX AGE MALE FEMALE □ > □ « 12-16 17-21 □ ■ □ > 22-40 40 &. OLDER RATING SECTION TUNE KEY NUMBER WORD STRONGLY DISLIKE DISLIKE NEITHER LIKE NOR DISLIKE LIKE STRONGLY LIKE 1 1 1 1 2 3 4 5 9 1 2 3 4 5 J 1 2 3 4 5 A ** 1 1 2 3 4 5 5 1 2 3 i 4 5 i 6 1 2 3 4 5 7 1 2 3 4 5 8 1 2 3 4 5 9 1 2 3 4 5 10 1 I 2 3 4 5 YOUR EASY TO FOLLOW INSTRUCTIONS On How to Vote In the Radio KING-IBM Music Survey 1. Listen to ONE music survey presentation on Radio KING— 1090 on your dial — between now and August 21. You need listen only once. Survey presentations can be heard, Monday through Friday, at: 7:45 a.m., 9:45 a.m., 12:45 p.m., 4:45 p.m., and 7:45 p.m. 2. As the survey presentation begins the announcer will give you the survey number. Please write this number in the upper left-hand corner of your card. 3. 10 tunes will be played for you to rate. Before every tune, you will be given a key word. Please write the key word opposite the tune number that the announcer gives you. The tunes will not be played in numerical order from 1 to 10. 4- As you listen to the tune, circle the number you think best represents your own feelings about that music. If you follow the guide words at the top of the Rating Section of the card it will be easy for you to rote each tune accurately. 5. Please fill out the card completely and then drop it in the moil. Thank you for helping us determine just what kind of popular music you want to hear. Listeners are 'king' at KING • Here's the intelligence side of the mail questionnaire that KING sent to the closely-con- trolled random sample of 100,000 western Washington residents in August. A heavy promotion campaign on the air and in other media paved the way for the history-making music survey cards. A typical big newpaper ad asked, "Are we playing your song? You tell us, we're listening." The ad continued: "Ever since the early days of radio, the music you've been hearing has been selected by disc jockeys, station managers, record promotion men, program directors and other 'experts'. Radio KING has always been 'the station that listens to people.' We want YOU to tell us what music you really want to hear. So we are launching the most extensive survey of music preference ever con- ducted anywhere. . . . You'll be helping us to make sure that Radio KING is 'playing your song'." vey results as a guide to music selection 24 hours a day in order to insure maxi- mum listener satisfaction." Mr. Reilly noted the survey drew 100% more response than the original goal which Dr. Dodd had set. Dr. Dodd felt the survey "should be the most ac- curate study that's ever been made of what the public wants in these cate- gories of popular music." Among survey findings highlighted by KING were these: • The only significant differences in music preferences were found to be ac- cording to age group and these dif- ferences "were very noticeable." There were no significant differences for either time of day or sex. • For the entire group, Category I (raucous rock 'n' roll) prompted the most unfavorable reaction, 33% ex- pressing strong dislike for this group. There were 6,036 expressions of strong dislike for raucous rock 'n' roll com- pared to a total of 5,621 expressions of strong dislike for all other cate- gories combined. Of all those polled, 54% registered either dislike (21%) or strong dislike (33%) for Category I. But a total 32% said they like (17%) or strongly like (15%) raucous rock 'n' roll. • All age groups considered, Cate- gory V music (gold records) was the most popular, Category III (familiar standards) was the second most pop- ular and Category II (current hits with- out raucous rock 'n' roll) was third most popular. Three-fourths said they either like (39%) or strongly like (36%) golden records. 65% said they either like (39%) or strongly like (26%) familiar standards. 58% said they either like (33%) or strongly like (25%) current hits without raucous rock 'n' roll. • In the age group 12-16, 74% said they like (25%) or strongly like (49%) current hits with raucous rock 'n' roll whereas only 7% expressed strong dis- like. But in age group 17-21 opinion becomes quite divided — 45% either like (21%) or strongly like (24%) while 41% either dislike (18%) or strongly dislike (23%) Category I music. » In age group 22-39, non-rock 'n' roll current hits showed up strongly, 53% of the respondents voting like (34%) or strongly like (19%) for Category II. • Among females age 22-40, 63% either dislike (22%) or strongly dislike (41%) rock 'n' roll while 16% said neither like nor dislike. 21% said they like (15%) or strongly like (6%) Ca- tegory I. • In the great over-all preference (75%) for golden records (Category V), age group 12-16 found 58% vot- ing like (34% ) or strongly like (36% ); age group 17-21, 74% said either like (35%) or strongly like (39%); age group 22-39 81% said either like (39%) or strongly like (42%); age 40- and-over group, 75% said either like (43%) or strongly like (32%). • Highest rating for any single ex- pression of preference was a 62% vote of "strong like" for Category II (current hits, non-rock 'n' roll) among females age 12-16 at 7:45 p.m. • Category II rated first with 12-16 year olds, rating 83% (31% like, 52% strongly like); Category I rated 74%. • Category IV (unfamiliar tunes and familiar tunes with unusual arrange- ments) failed to make a strong showing among any age group. Of all votes, 3 1 % voted neither like nor dislike, only 6% strong like and 15% strongly dis- like. Heart of the survey was the special mail questionnaire (see copy above) and the 70 seven-minute controlled- sample music programs. Dr. Dodd was involved in the survey from its early discussion phases and personally super- vised all facets of questionnaire design, sampling techniques, card design, cod- ing, tabulation and interpretation. The Seattle IBM office, under the supervis- ion of Branch Manager Robert Benner, processed and tabulated the returned survey cards. The 100,000 questionnaire cards (yellow) were mailed to a random sample of households (picked from tele- phone books and individually address- ed) within the cities over 2,500 popu- lation in the primary coverage area of KING, including parts of 15 counties in western Washington. A sub-sample of 5,000 cards (green) was mailed separately to discover how, if any, the non-respondent's musical preferences varied from those of the main survey. White cards also were provided all per- sons wishing to participate who did not receive the official questionnaire, but 36 (MUSIC SURVEY) BROADCASTING, October 12, 1959 strong links pull more sales in Texas' Major Market Now ... the strong sales potential of America's 15th largest market... HOUSTON ... linked to the strong, cost- efficient . . . facilities of . . . KTHT 790 kc. • 5000 watts are sold nationally by . . . AV E R Y- KNODEL INCORPORATED exclusive national sales representative NEW YORK SAN FRANCISCO ATLANTA LOS ANGELES DALLAS CHICAGO DETROIT SEATTLE Another thriller-diller from WJRT— Time- buyers' best friend: WJRT, the easiest way known to round up Flint, Lansing, Saginaw and Bay City. And the most efficient way, for this single-station buy reaches all four mid-Michigan metropolitan areas with a grade "A" or better signal. No more hit and miss propositions! WJRT puts you on location with penetration from within. If your market includes Flint, Lansing, Saginaw and Bay City, WJRT's single-station approach is your corner. Try it on for size. See how success becomes you in mid-Michigan. WJRT CHANNEL FLINT ABC Primary Affiliate Represented by HARRINGTON, RIGHTER & PARSONS, INC. New York • Chicago « Detroit • Boston • San Francisco » Atlanta the white cards were not included in the tabulation. Publicity Barrage • One week prior to the questionnaire mailing (done in two staggered dumps) a heavy publicity and advertising campaign was con- ducted on the air and in other media to pre-condition the respondents, "insur- ing a maximum amount of awareness of the mailing piece and its meaning, and a maximum of response." After listening to the sample-tune broadcast, the respondent marked de- gees of like or dislike, inserted the survey number announced, plus key code word given for each tune, and mailed the card to KING. A special music panel comprised of KING Program Director Bill Clark, the music supervisor and a staff announcer, coded the variety of popular music used in the samples and decided in which of the five categories the tunes should be placed. Decision was by secret ballot and unless tunes were unanimously selected they were not used in the survey. Master Top 40 List • Sample tunes for Categories I and II (current hits with and without raucous rock 'n roll) were selected from a master Top 40 list. This master list was compiled from the music popularity charts published by Billboard, Cash Box and Variety and KING'S own weekly record sales sur- vey of 37 retail record stores in its coverage area. Cash Box, Variety and Billboard-Msted tunes were weighted 40 points for first place, 39 points for second etc. KING'S retail record store survey, "because it is the best available indication of local record popularity," was weighted 80 points for first place, 78 points for second, etc. For Categories III and IV (familiar standards and unfamiliar tunes), the music supervisor selected two tunes from each of 100 albums of popular music picked from the KING library. The panel voted on this list, again with unanimity required. The music super- visor also picked 40 Golden records, from which the panel chose 20. The sample-tune programs were aired five times daily seven days a week for two weeks starting Aug. 10. Survey times were 7:45 a.m., 9:45 a.m., 12:45 p.m., 4:45 p.m. and 7:45 p.m. Each survey presentation was made by means of pre-recorded tape to insure minimal variations in presentation technique. All opened with a distinc- tive sound telling the listener another survey was about to take place. The same announcer explained briefly the rules. Then portions of 10 unidentified tunes were played and respondents were asked to rate them. Sequence was constantly varied to assure survey con- trol. 38 (MUSIC SURVEY) BROADCASTING, October 12, 1959 makes homemakers reach faster! Today's housewife responds most favorably when color television enters the picture. No other medium warms as many senses as well as Color TV . . . with sight, sound, demonstration and color! Color TV, presenting your product in all its natural beauty with a warm invitation to buy from the family living room, creates the all important point-of -purchase recall in the supermarket. Let Color TV's "extra senses" make sales sense for your product. New packages and products are being color-tested daily in WBAP-TV's color studios, where complete color facilities, including the new RCA Television Color Tape Recorder, are at your disposal . channel £ FIRST IN TEXAS . . . FIRST IN PROGRAMS . . . FIRST IN COLOR! Watch Perry Como in gorgeous color for Kraft Fine Foods every Wednesday night over NBC-TV. NBC FORT WORTH 3900 BARNETT ST. DALLAS 1900 NORTH AKARD PETERS, GRIFFIN, WOODWARD, INC. Exclusive National Representatives :IFTY MILLION FRENCHMEN CAN'T BE WRONG TE exas Guinan's happy shout of "Hello, Sucker" to every customer who entered her restaurant — whether they were snators, gangsters, or "Big Butter and Egg Men" from Iowa — endeared her to a generation. She made everyone ;el at home in the Era of Wonderful Nonsense — and she made them feel at home as her customers. The heart f Texas Guinan's salesmanship was in real entertainment and warm hospitality — the keynote of Balaban pro- ramming in every market. WIL specializes in creating the happy mood to buy in the big St. Louis market through le power of dominant personalities and positive salesmanship. WIL is a powerful voice to sell your products nd services in St. Louis, because WIL is, above all, a salesman. WIL is —first in Hooper, Nielsen and Pulse! BROADCAST ADVERTISING WHERE BIGGEST TV SPOT USERS BUY New monitoring tracks flow of spot business into 24 major markets The markets, stations and station representatives that get the cream of the business from the nation's leading spot television advertisers are revealed and ranked today (Oct. 12) in a special analysis by Broadcast Advertisers Re- ports. The study covers the spending habits of the 25 national, multi-brand adver- tisers who, according to BAR's market- by-market monitoring reports, were running the heaviest volume of tv spot business during the monitored weeks. It examines the activities of these 25 advertisers in 24 principal three-or- more-station markets, which together have a total of 90 television stations. Highlight findings include: • The 25 advertisers were buying at a rate of 13,137 tv spots a week, in sup- port of 327 different brands. • Los Angeles nosed out New York as the market where they placed the most spots. San Francisco was third. • The average station in the 24 mar- kets carried 146 spots from top-25 ad- vertisers. KYW-TV Cleveland led the list with 270. • Among network affiliated and owned stations, NBC-TV outlets fared slightly better, in volume of spots car- ried, than affiliates of the other net- works. • In all of their markets, CBS-owned stations led all other network owned or affiliated stations. • Independents frequently did better than affiliates or network-owned sta- tions. • The average rep, among those hav- ing stations in three or more of the mar- kets, placed 151 spots per client-station. (For reports on the records of individ- ual representatives see below.) • Virtually all of the 25 advertisers bought in most of the 24 markets. Proc- ter & Gamble bought on 89 of the 90 stations available and Colgate-Palm- olive bought on 88. • Only one station got no business from any of the 25 advertisers. It was WXIX (TV) Milwaukee whose prob- lems as a uhf station in a vhf market were compounded by transfer of own- ership and recent return from darkness at the time of monitoring. The findings are summarized in the current BAR-ometer, monthly promo- tion piece of the monitoring firm, and are based on a pilot study for what, starting late this month, will be another addition to the BAR reports. To be called "National Placement Index," the new report will be issued quarterly and will analyze business placed by the 25 top spot spenders (who in 1958 ac- counted for more than two-thirds of the national spot dollar). "NPA" is slated for publication within a few weeks after the end of each quarter. The price has not been set but officials said it will be "nominal." The information is based on one week of monitoring in each of the 24 markets. Officials acknowledge that since schedules may start or stop out- side the monitored week in any given city, the results are not projectible to exact totals covering the full quarter. Nor is the number of spots translatable into dollar figures, because of varying price structures. On the other hand, BAR points out, measurements are be- ing made in one or more key markets throughout each quarter, so that "a rep- resentative overall picture" is obtained. Within each market, the results for any one station are directly comparable with those for its competitors. Procter & Gamble, always a leader in tv usage, ranked No. 1 by long odds in BAR's pre-publication analysis (cov- ering the monitored weeks of the sec- ond quarter of this year). Here are the top 10 in terms of spots used in each monitored week: P&G 2,346 GENERAL FOODS 1,124 LEVER BROS 1,100 COLGATE-PALMOLIVE 1,064 CONTINENTAL BAKING 664 KELLOGG 635 AMERICAN HOME PRODUCTS 614 WARNER-LAMBERT 518 MILES LABS 507 GENERAL MILLS 458 Others in the top 25, in rank order, were Brown & Williamson Tobacco, Carter Products, B. T. Babbitt, Philip Morris, Bristol-Myers, Food Mfrs., Reynolds Tobacco, Corn Products, Standard Brands, P. Lorillard, Ster- ling Drug, National Biscuit, Avon Pro- SPOT PREVIEW Sweet spot • In its first use of tv advertising, Page theme, "girls go for the man who gives Page & Shaw & Shaw, Inc., Cambridge, Mass., yesterday (Oct. 11) chocolates, the candy that says you care the most." Ten- launched a nine-week spot campaign in Cincinnati, Day- second "visual-squeeze" commercials were produced by ton, Cleveland, Toledo, Columbus and Detroit. Cartoons Transfilm-Wylde Animation, New York. Left to right pop on and off to the tempo of music, animating the above is the visual part of a commercial. BROADCASTING, October 12, 1959 41 behind that beard, Paul ... EVERYONE in Western Massachusetts knows you! #1 Radio personality in the area Featured on #1 Radio Station with studios in Metropolitan Springfield area consistently verified by ratings GET ALL THE FACTS Call Hollingbery or Kettell-Carter for rates and availabilities W/SpR 1000 Watts J- 1270 KC SPRINGFIELD, MASSACHUSETTS 42 (BROADCAST ADVERTISING) ducts, American Tobacco and An- drew Jergens Co. These 25 advertisers bought 547 spots per week in the average market in the list. If Los Angeles and New York were excluded from this arith- metic— on grounds that each of these cities got almost twice as many spots as the closest runner-up — the average market carried 473 spots. Thus the following market-by-market break- down shows that five markets ranked above the overall average while nine did better than the average for all but the two biggest markets. 1. LOS ANGELES 1,400 2. NEW YORK 1,323 3. SAN FRANCISCO 755 4. CHICAGO 646 5. WASHINGTON 631 6. CLEVELAND 539 6. SEATTLE 539 8. PHILADELPHIA 514 9. BALTIMORE 507 10. BOSTON 506 11. DETROIT 488 12. CINCINNATI 469 13. ST. LOUIS 459 14. DALLAS-FT. WORTH 454 15. BUFFALO 426 16. COLUMBUS 424 17. INDIANAPOLIS 423 18. KANSAS CITY 406 19. MINNEAPOLIS 398 20. ATLANTA 385 21. MILWAUKEE 379 22. PORTLAND, ORE 366 23. PITTSBURGH 351 24. HOUSTON 349 BAR officials noted that these rank- ings generally follow the expected pat- term — the larger markets get more business — but with a few exceptions: Some four-station markets, such as Washington, San Francisco and Seat- tle, drew a greater volume than Phila- delphia or Boston which, although larger markets, have only three sta- tions. Of the 90 stations in the 24 mar- kets surveyed, 18 carried 200 or more spots from the top 25 advertisers. And 43 stations did better than the 146- spot average for all stations. The top 18 and their respective week's volume: 1. KYW-TV CLEVELAND (NBC affiliate) . 270 2. KTLA (TV) LOS ANGELES (independent) 268 3. KTTV (TV) LOS ANGELES (independent) 262 4. WBZ-TV BOSTON (NBC affiliate) 256 5. WGN-TV CHICAGO (independent) 255 6. WPIX (TV) NEW YORK (independent). .247 6. KNXT-TV LOS ANGELES (CBS owned). 247 8. WCBS-TV NEW YORK (CBS owned) . 241 9. WNEW-TV NEW YORK (independent) .240 10. W0R-TV NEW YORK (independent) 225 11. KRCA (TV) LOS ANGELES (NBC owned). 221 12. KR0N-TV SAN FRANCISCO (NBC affiliate) 217 13. WTOP-TV WASHINGTON (CBS affiliate) 211 14. WLWT (TV) CINCINNATI (NBC affiliate) 208 15. KDKA-TV PITTSBURGH (CBS affiliate) .207 16. WSB-TV ATLANTA (NBC affiliate) . 206 17. KPIX (TV) SAN FRANCISCO (CBS affiliate) 203 18. WJZ-TV BALTIMORE (ABC affiliate) . . .200 The high scores of independents in many cases would be attributable, in part, to their having more time avail- able for local sale than do network af- filiates. Even so, some of them ran up totals which seemed strong to observers. One such was WGN-TV Chicago, which carried almost 40% of all the spots scheduled on Chicago stations and ran 30% ahead of its nearest competitor (WBBM-TV). In Dallas- Ft. Worth KFJZ-TV outscored all but the ABC-TV affiliate (WFAA-TV); in Detroit CKLW-TV was ahead of the ABC owned outlet (WXYZ-TV); in Los Angeles two independents, KTLA and KTTV, carried more than any network station, and a third, KHJ-TV, was ahead of ABC's station (KABC- TV). In New York, WPIX out-scored all network outlets, WNEW-TV was only one spot short of tying the network leader (WCBS-TV) and WOR-TV was substantially ahead of WABC-TV and WRCA-TV. Breakdown by Affiliates • The di- vision of business among network af- filiates as a whole gave NBC outlets a slight advantage over CBS stations, with ABC outlets following. NBC sta- tions carried 3,832 spots, or 36.4% of all carried by affiliated stations; CBS outlets had 3,704 or 35.2%, and ABC 2,987 or 28.4%. Peters, Griffin, Woodward took No. 1 place among reps by placing an average of 177 spots for each of 10 stations in the 24 markets. Authori- ties noted, however, that in this period PGW was still representing the West- inghouse stations (except WIZ-TV Baltimore), which have since set up their own national sales arm. Second highest average was scored by CBS-TV Spot Sales (average of 172 spots for each of seven stations), followed by Edward Petry & Co. (159 average for nine) and NBC-TV Spot Sales (153 average for six). All these ranked above the average (151 spots per schedule) for all reps involved. The others, some of them close to the overall average, were H-R Har- rington, Righter & Parsons. Blair-Tv. Katz, and Crosley. These and the four leaders accounted for 11.039 of the 13,137 spots placed. Reps having fewer than three stations in the 24 markets were not counted. Fourteen of the 25 advertisers bought into all 24 markets. Of the rest, American Tobacco. Avon Pro- ducts, Bristol-Myers, Continental Bak- ing, Corn Products, General Mills and Reynolds Tobacco bought into all but one (the omitted market varied by ad- vertiser); Lorillard bought all but two Babbitt all but four, Sterling all but five, and Standard Brands bought few- est of all, omitting 10. In its computations, BAR did not distinguish between lengths of spot an- nouncements. Fully sponsored periods were converted to spot units on the basis of five to a half -hour, four to a quarter- hour, three per 10 minutes and two per five minutes. Co-op accounts were not included in the totals. BROADCASTING, October 12, 1959 THE J Jp Jp [H] ^^J" [H] • £w?ry Nielsen report ever issued for the Minneapolis- St. Paul Television Area credits |H j ^ I ^ "\^^/" 1"^ J J WCCO Television with the majority of sets _ in use, sign on to sign off, every day j 3 ^^2/ | ^ o/ euery wee£. In an area served by four ^good aggressive TV stations, the difference between good and great shows up plainly in Channel 4's continuous control of the great bulk of the viewing audience. 0 TELEVISION IS . . .1 4 SilCADCASTING, Cciooer 12, 195? 43 NATIONWIDE'S RADIO PLANS Insurance company buys CBS documentary, cites low exposure cost of network radio Nationwide Insurance Cos., Colum- bus, Ohio, has written its second year's sponsorship policy for a documentary series on network radio (CBS Radio). Now signed and ready for delivery is Nationwide's The Hidden Revolu- tion, a program that examines such subjects as "Our Restless Population" (first show that goes on early next month), "status" consciousness, econom- ic competition and other topical prob- ings of social issues. The insurance company, through its agency, Ben Sackheim, New York, is expanding the series this season to eight monthly programs, the first 55-minute long, the rest half-hours. (Closed Cir- cuit, Aug. 31). Last year, Nationwide backed six half-hour programs. The Nationwide sponsorship is the strange ear of corn in the insurance field where several large companies are associating themselves with high-budget- ed, prestige network tv programs. Radio Courting • In face of this trend to tv by the insurance giants, why is Nationwide in network radio? According to Hal Graves, account ex- ecutive, who with Bill Pitts, radio-tv vice president, constitute the Ben Sackheim team on the program, "It's the medium that afforded an excellent exposure at a low cost." Cost of the series is less than $100,- 000 for time and talent. Nationwide does not use television, though it plans a heavy spot campaign next year. This does not hold for its agents. Nation- wide has nearly 5,000 agents in the eastern and midwest portion of the U.S. covered by the company. They split the cost of local tv advertising with the company. "Talent" includes Edward R. Mur- row and Howard K. Smith, two top- draw CBS News "names" who han- dle the narration. Extensive use is made of tape. Already CBS Public Affairs, the producer, has sent its teams traveling some 25,000 miles in search of material. The program series also fits into the Nationwide "scheme." An insurance company that likes to feel it "fills the people's needs" with its under- writings, Nationwide has a public service consciousness that appears in its operation of broadcast stations and in such diverse activities as CARE and the United Nations global conferences on atomic power. (The company sent "representatives" both to the U.N. and to Geneva.) Nationwide's stations via its Peoples Broadcasting subsidiary include WRFD Worthington and WGAR - AM - FM Cleveland in Ohio; WMMN Fairmont, W.Va.; WTTM Trenton; WNAX Mapping Ad Details Bill Pitts, (I.)/ Hal Graves review Nationwide's plans 44 (BROADCAST ADVERTISING) Yankton, S.D., and KVTV (TV) Sioux City. While global in philosophical scope, the company domestically has promul- gated the "fill the people's needs" ap- proach in insurance (has multiple in- surance lines) and in other fields through investments or subsidiaries. Program Background • The series first got off the ground in the 1958-59 season when the Sackheim executives contacted CBS. Wanted was a radio vehicle that could combine entertain- ment values with public service. With Ed Murrow as narrator, the series last year studied social issues of the day, delved into such diverse elements of society as education, segre- gation, minority religious groups, the atom bomb and preparedness. For its efforts The Hidden Revolu- tion won Peabody plaudits and was chosen as the "best new radio pro- gram in 1958" by the National Assn. for Better Radio & TV. UNTIE TIGHT SPOT 30 sec. weather show sold to Phillips Oil A national spot tv advertiser is. ex- perimenting with a way of prying loose the "spot squeeze" in television. If it should extend its buying method from a lone tv station in Miami to other sta- tions, or be imitated by other national advertisers, a "trend" could be on the way. Phillips Petroleum Co., the advertis- er, (Phillips 66 gasoline and motor oil), Bartlesville, Okla., wrapped up details of a 30-second spot program purchase on WTVJ (TV) Miami at a meeting last week in New York. Acting for Phillips was Lambert & Feasley Inc., a New York agency. The 52-week blueprint was given final touches in consort with the station and its representative, Peters, Griffin, Wood- ward, after a IVz month study. Tv Budgeted • Phillips is not a novice spot advertiser. The company runs campaigns of three or more spots a week in 65 tv markets, par- ticipating in news and weather pro- grams in some 95 percent of these markets. Where this programming is unavailable (in the 5%), Phillips buys into syndicated shows. The advertising budget calls for some 45% in the broad- cast media, nearly all in spot tv. Phillips gets a full 30 seconds in its spot program to report the weather and make its commercial pitch on the station each weeknight at 9, which as prime-time falls between network (CBS- TV) programs. The so-called "spot squeeze" was BROADCASTING, October 12, 1959 "There are always two kinds of people in the world— those who pioneer and those who plod" Henry Ford (1863-1947). American automotive giant whose- production genius made a tremendous contribution to the industrial and economic growth of the nation. Trail-blazing is standard procedure at WWJ. Today, with 39 great broadcasting years behind it, Detroit's pioneer station is up front as usual, with the kind of music, news, sports, and special feature programming adult listeners like best. For your fall and winter planning, ask your PGW Colonel for the complete 1959-60 WWJ story. It makes good listening— and good buying for lasting impressions. % A # % A # | AM and FM VV WJ RADIO Detroit's Basic Radio Station NBC Affiliate NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. • OWNED AND OPERATED BY THE DETROIT NEWS BROADCASTING, October 12, 1959 ' Happy time-buyers • More than 100 buyers attended a party given by KWK, St. Louis, and WEMP Milwaukee, in New York but the lucky winners of transistor radios (selected in a drawing) were the smiling sextet. (1. to r.): Sandy Beer, Dancer-Fitzgerald-Sample; Anita Wasserman, Lawrence C. Gumbinner Adv.; Sam Landers, BBDO; Georgia Voonasis, BBDO; Ray Stone, Maxon Inc. and Gene Petrik, Kenyon & Eckhardt. partly created and hastened by agen- cies themselves. Convinced that you can say more in a minute commercial than in shorter, 10 or 20-second spots, agencies had sold clients on the long- er length message. Since minutes are not easily accommodated between net- work shows, stations have had alter- natives: (1) schedule minutes other than in the prime nighttime hours when network shows are on the air, or (2) "triple" spot or otherwise "steal" time from network show credits or "promos". The direct result of the favored m i n u t e-length announcement, how- ever, was to open availabilities for 20 seconds and 10 seconds (IDS) while making it more difficult than ever for advertisers to find open spots for one- minute commercials. What It Expects • This is what Phil- lips hopes to achieve as related last week by William Hinman, Lambert & Feasley's media director, and other principals concerned with the WTVJ schedule: • Public Service — Because the spots will provide weather data Phillips re- tains association with its public ser- vice concept. The advertiser feels that viewers will learn that the weather re- ports available at 9 P.M. on a tv sta- tion— which usually is one of the last 46 (BROADCAST ADVERTISING) time periods expected for a tv weath- er report. • Frequency — the 30-second, every weeknight, 52-week aspect of the pur- chase permits the advertiser to get maximum "frequency" of message. • Exclusivity — the whole 30 seconds is filled by only one advertiser, Phil- lips, which does not have to vie for attention with another advertiser (re- gardless of how unrelated the pro- ducts may be). • Franchise — this comes by virtue of the full-year contract. • Audience — its positioning in prime-time assures the advertiser of a high audience factor. • Identity — this places the Phillips image alongside weather and service in the viewer's mind. Aside from in- tangible goodwill, such an association should establish the company's iden- tity with public service. Called "Weather Eye" the program features a "Weather Eye" logo along with a Phillips slug, followed by a slide depicting the type of weather in cartoon form. WTVJ [TV] has more than 400 different slides for all kinds of weather situations). A 20-second filmed commercial plus the "Weather Eye" slide and call letter slug, round out the show's format. It May ... If • According to Mr. Hinman, Phillips has no plans to ex- tend the 30-second spot buy to other stations! But the advertiser (as well as the station) feels that if the idea catches on — and if the company finds it successful in Miami — other stations will promote this type of spot, which is presently uncommon to television patterns. According to Ken Bagwell, National Sales Manager, WTVJ (TV) "It's a compromise for the single advertiser who has become accustomed to the long copy platform, who finds a lack of station time for the minute com- mercial and yet feels the 20-second commercial to be too short." Mr. Bagwell also reported that American Home Products for "Black Flag" (through J. Walter Thompson) has begun buying some 30-second spots along with its schedule of 20- seconds on the station. But Phillips' contract is across the board. Tv replacing papers as gasoline ad medium Television will replace newspapers as the leading medium of gasoline adver- tisers in 1959, Norman E. Cash, presi- dent of the Television Bureau of Ad- vertising, asserted today (Oct. 12) in a speech prepared for delivery before the American Petroleum Institute in Colo- rado Springs, Colo. Mr. Cash based his contention on current projections of advertising trends. He reported that present esti- mates indicate that newspapers are still losing gasoline advertising, with some $28.6 million anticipated for the year, while television is up 10% and will garner about $30.5 million in 1959 from this industry. He noted that gasoline advertising declined from $32,257,000 in 1956 to $28,613,000 in 1958, while television's share rose from $20,228,000 in 1956 to $27,611,000 in 1958. "You are using more and more tele- vision for the very simple reason that television sells gasoline," Mr. Cash said. He cited the cases of Chevron and Sunoco as typical of the effective job that tv has performed for gasoline ad- vertisers. Television was the major ad- vertising medium for Chevron in 1958, Mr. Cash observed and the growth rate of the company's sales in the last six months of 1958. Sunoco, he said, in- vested about $1.8 million in tv last year and in the first six months of 1959 alone has almost matched this figure. He added: "Sunoco's gasoline sales have been in- creasing about twice as fast as the rate for the industry as a whole." BROADCASTING, October 12, 1959 stro in Min 1 Now...t Now...K potentia America' NEW YOR SAN FRANCI ales acility is rong sales s-St. Paul, rket . . . r Pulse Beat August 20 release to 1,400 subscribers: Pulse adds 21 new TV markets for Tele- pulse total of 183; radio markets in- creased by 22 for total of 239. No other lists so long! Arthur Godfrey, Guest of Honor and "Man of Year" for Pulse's 18th Birth- day, celebrated October 21 in the usual way, Grand Ballroom, Plaza. "Just fun for friends," says Syd Roslow. Meaning, no tiresome speeches, no sales-pitch, no follow-up: Cocktails from noon, lunch over by 2:00. 100% full sample! Sole service, yes the one-and-only meeting that ideal. Pulse's closest competitor in TV lags with aver- age 60% return from diaries. Reason for Pulse superiority? "No mail, no phone, no phonies." Miami Advertising Club, September 9, hosted presentation by "the only Ph.D. in Psychology directing ratings research" (thanks for the plug!) of the astound- ing variations in audience characteristics and commercial impact as proved in sales. U. S. Pulse TV monthly analyzes each network TV program — minimum 5,000 per night show, 20,000 per strip — from 100,000 different families inter- viewed. Issued to date such vital info as programs by cigarette smoking; weekly spending for food, groceries; usage and $-buys of cosmetics, toiletries, drugs; women and girls using shampoo, perma- nent, hair spray; beer served in homes; filter cigarettes versus regulars, etc. New topic every month— with amplified dem- ographic data. "Station image" and "audience image" studies, long before their current fash- ions-in-semantics popularity, have been a special Pulse field of study. Sponsored mainly by stations. Your rep can tell you more. "Do TV watchers buy as they look?" Pulse monthly rates the most popular commer- cials and their paired relation to actual presence of product in home. What one TV commercial outdistanced all others last month in New York? Pulse knows, do you? Invaluable info for the agency creative staff. , ,V,.|/,I„« takes the place •./ , INTERVIEWS in the home 730 Fifth Ave. New York 19 ULSE • Inc. RADIO — "1/5 OF HER LIFE' Research firm finds housewife spends 23 hours a week listening to radio programs _ p,„oF O^D> INTERVIEWS O RINGS 5M3|?^M!UES * ' DOOR- ILvTWf? IN ^ THEIR HOMES BELLS Meet the typical "radio-active house- wife." The U.S. homemaker, sought by ad- vertisers and besieged by market re- searchers, now has had her radio profile taken by Market Planning Corp., Mc- Cann-Erickson subsidiary market re- search firm. The study, made for H-R Representatives Inc., is being public- ized by the station representative today (Oct. 12). Based on the analysis, this is her radio "life": she spends a 23-hour week listening to radio, what H-R Repre- sentatives calls "the radio median of a housewife's listening time." This, the firm asserts, is 30% of her waking hours — "one-fifth of her life." With her "favorite" stations, the U.S. homemaker spends 2 hours and 24 minutes a day. For the week, Mon.-Fri., her time with the favorite station adds up to an average 12 hours. The second favored station gets 1 hour 19 minutes a day, and the third receives 53 minutes daily. This comes to a total 4 hours 36 minutes per day. She listens mostly in the mornings. The most popular period is 6-9 A.M. Mon.-Fri. About 60% of the busy homemakers listen to radio in the morn- ing, while 28% listen "most" during this time. Second Most Popular • Saturday morning (6 A.M.-noon) when 50% of housewives listen and when 22% lis- ten most; third most popular: Mon.,- Fri., 9 A.M.-noon when 47% listen and 19% listen most; fourth popular: noon-4 P.M. when 43% of the house- wives are listening and 11% listening the most. When Best • The study points up that for housewife attention the best periods for commercial exposure in radio is a combination of prime morn- ing time (6-9 A.M.) and the 9 A.M.- noon period. This will give an advertiser a chance to reach 83% of all listening housewives. Sticking to a spread of 6-9 A.M. plus 4-7 P.M. reaches 73%, while a schedule spread throughout the day (6 A.M.-7 P.M.) reaches 93% of listening housewives. The weekend is a plus. The figure: an addition of 20% to the "prime time" housewife audience. The new documentation of the house- wife listener is told by H-R in racy dialogue resembling a private-eye script (it begins "This is the street, Madison Ave."). It will be published in a two- color illustrated brochure and sent to several hundred radio stations and to thousands of time buyers, media direc- tors, account executives and to agency clients. The "story" also will be incor- porated into a voice-over slide presen- tation to be shown to agency groups in New York and elsewhere. The radio project (third of a recent series by H-R Representatives and H-R Television on spot) was under the gen- eral supervision of James Alspaugh, vice president in charge of radio. For the research, Market Planning Corp. polled its permanent panel of 5,000 housewives geographically dis- tributed across the country and consti- tuting a statistical sample since they represent all U.S. households in terms of income, age, region, city size and other characteristics. • Business briefly Time sales Time for sweets • The Sweets Co. of America Inc. (Tootsie Rolls), Hobo- ken, N. J., has purchased final avail- ability on CBS Radio's Arthur Godfrey Time, making the program sold out for 26 weeks, CBS reports. Agency for Sweets Co.: The Henry Eisen Adv. Agency, NY. First venture • Boyer International Labs, Chicago, for H-A Hair Arranger (men's hair dressing), signed for first network program sponsorship after four years in spot tv. Product will be alternate week backer of NBC-TV's Trouble- shooters (Fri. 8-8:30 p.m. EDT) start- Wed., Sept. 30 Thur., Oct. 1 Fri., Oct. 2 Sat., Oct. 3 Sun., Oct. 4 Mon., Oct. 5 Tues., Oct. 6 ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Sept. 30-0ct. 7 as rated by the multi-city Arbitron in- stant ratings of American Research Bureau. Perry Como (9 p.m.) NBC-TV 30.2 Lawless Years (10:30 p.m.) NBC-TV 19.8 Black Saddle (10:30 p.m.) ABC-TV 20.2 Gunsmoke (10 p.m.) CBS-TV 24.8 World Series (4:30 p.m.) NBC-TV 25.7 World Series (4:45 p.m.) NBC-TV 24.7 World Series (5 p.m.) NBC-TV 28.5 Copyright 1959 American Research Bureau 48 (BROADCAST ADVERTISING) BROADCASTING, October 12, 1959 Things are really 'looking up' in WDAY-TV-land! First, our new 1206' tower — combined with our new 100,000-watt transmitter — has met and exceeded our expectations — has expanded our area coverage 96% . . . increased our audience 60% . . . and swelled our retail sales volume 100%o! Second, every edition of SRDS points out that the Fargo Area is the Number 1 Retail-Sales-per-House- hold Area in the entire USA. The national average is $3,944 ... as compared to Fargo's whopping $5,970! Third, our second-to-none Promotion Department has proved, again, that it still has the touch . . . winning two of the top awards in the Lone Ranger 25th Anniversary Contest and the NBC Daytime Contest last year. Our Promotion Manager Roy C. BROADCASTING, October 12, 1959 Pedersen keeps up-to-date in the promotion field by being on the Broadcasters' Promotion Association's Board of Directors. And that's the good word up to this moment! ^9 Yours, "^^^j^ - Tom Barnes WDAY-TV FARGO, N. D. • CHANNEL 6 All Mated with NBC • ABC PETERS, GRIFFIN, WOODWARD, Inc. Exclusive National Representatives TIME BUYERS A TRIPLE TREAT Do You Want AUDIENCE? *FIRST in total AUDIENCE? HOOPER (May-June, 1959) PULSE (May-June, 1959) NIELSEN (May-June, 1959) Do You Want ADULTS? help yourself to K-NUZ No.1 >fc in TOTAL AUDIENCE K-NUZ Audience Composition MORE ADULT LISTENERS Mon.-Fri., 7 AM-5 PM (No. 2 Stations has only 51% Adult Audience) Do You Want SPENDABLE INCOME? MORE MIDDLE & UPPER INCOME AUDIENCE 'SPECIAL PULSE (Apr.-May, 1958) the PACESETTER for Houston . . . MUSIC! NEWS! EQUIPMENT! 84% ADULT Men and Women K-NUZ Audience Composition is 74% MIDDLE & UPPER INCOME* * A. Kay-Hew ) K-NUZ Houston's" 24-Hour • — MifsTc axnd^News___ ^ National Reps.: THE KATZ AGENCY, Inc. • New York • Chicago • Detroit • Atlanta o St. Louis • San Francisco • Los Angeles • Dallas IN HOUSTON, CALL DAVE MORRIS JAckson 3-2581 ing Oct. 16. Agency: R. Jack Scott Inc., Chicago. For 'Homestyle' cookies • Swanson Cookie Co. (Archway cookies), Battle Creek, Mich., buys participations on Don McNeill's Breakfast Club over ABC Radio, Mon.-Fri., 9-10 a.m. (EDT), effective Oct. 5. Company pre- viously has been using tv. Agency: Grant Adv. Inc., Chicago. Agency appointments • Pure Pack Div., Ex-Cell-O Corp. (milk packaging machinery) Detroit, names MacManus, John & Adams Inc., Bloomfield Hills, Mich., effective Dec. 1. • Utility Appliance Corp. has named The McCarty Co., L.A., for its line of Gaffers & Sattler appliances, using the trademarked characters made famous in the company's tv commercials. Tele- vision and radio, as well as newspapers, magazines and trade papers, will be used for fiscal 1960. Advertising budget is approximately $600,000. • Also in advertising New company • John A. Fitzpatrick, president of Video Expediting & Library Service Inc., New York, has dissolved that corporation to form a new company, Video Dispatch Inc., for the servicing of film tv spots, syndica- tion films, industrial and organizational films, video tape and electrical trans- scriptions. Video Dispatch is located at 619 W. 54th St., New York 19. Tele- phone: Judson 6-2230. New Davenport agency • Leonard & Preston Adv., Davenport, Iowa, has been formed by Bill Leonard, owner of Leonard Adv. there, and Sam A. Pres- ton, formerly vice president, Sperry- Boom Adv., Davenport. Address: 902 W. Kimberly Rd. Spot Sales study CBS Television Spot Sales is releasing to agencies and clients this week a research study titled "Cume-Finder," which is de- signed to show the impact of var- ious spot television campaigns, ranging from 15 to 75 markets and using daytime or nighttime schedules on the network's affili- ated stations. The study includes data on cost, coverage, undupli- cated audience and frequency of exposure. It uses information pro- vided by the A.C. Nielsen Co. and data compiled by the CBS- TV Spot Sales Research Depart- ment under Robert Schneider, re- search manager. 50 (BROADCAST ADVERTISING) BROADCASTING, October 12, 1959 Now. •♦pick an effect from more than 150 possibilities! Here's the ultimate in convenience for selection and presentation of program effects— the all new RCA Special Effects System. Key cir- cuitry for each effect is contained in plug-in modules. Any ten effects may be pre-selected— simply plug ten mod- ules into the control panel. Each module has illuminated symbol showing the effect it will produce. Slide an effect out— slide another in— it's just that easy. You get just the right effect to add that extra SELL to your pro- grams and commercials. SIMPLIFIED CONTROL- Push-buttons put effects se- lection at your fingertips. Push the buttons below the illuminated symbol and you are ready to go "on-air." Wipes and transitions are controlled by a standard fader lever for simple foolproof operation. UNLIMITED VARIETY— The complete complement of 154 special effects includes wipes, split-screens, pic- ture, insets, block, wedge, circular and multiple fre- quency patterns. In addition, the system will accept a keying signal from any camera source to produce a limitless variety of effects— inset letters, drawings, trademarks; self-keyed video insets, and traveling mattes. THE BEST EFFECTS WITH LESS EFFORT— Mix color and black-and-white. Enjoy exceptionally clean tran- sitions . .. the most exciting effects ever conceived! And get them with the least amount of effort possible. Ask your RCA Broadcast representative for complete information. Or write to RCA, Dept. ZC-22, Building 15-1 , Camden, N. J. In Canada: RCA VICTOR Company Ltd., Montreal RADIO CORPORATION of AMERICA Tmk(s) ® BROADCAST AND TELEVISION EQUIPMENT, CAMDEN, N.J. THE MEDIA TV GROSS UP $5 MILLION Three networks report on August sales The three tv networks grossed over $5 million more in August 1959 than they did in the same month a year ago. This is a 12.6% increase. In the January-August period, the networks grossed $37.4 million more than in the previous year for a gain of 10.2%. The network tv gross time billings come from Television Bureau of Adver- tising, the compilations prepared by Leading National Advertisers-Broad- cast Advertiser Reports (LNA-BAR). In August, all three networks moved ahead of their marks for the like month last year. For the eight months, ABC- TV had leaped ahead of the same period in 1958 by grossing 18.9% more. The other two networks also were ahead of last year, CBS-TV by 7.8% and NBC-TV by 8.9%. ABC CBS NBC TOTAL 1958 6,923,735 19,383,736 15,202,021 41,509,492 August 1959 % Change 8,205,520 +18.5 21,238,979 + 9.6 17,298,527 +13.8 46,743,026 +12.6 1958 $ 65,625,091 161,764,077 138,310,282 $365,699,450 Jan. -Aug. 1959 % Change $ 78,019,506 +18.9 174,364,245 + 7.8 150,662,789 + 8.9 $403,046,540 +10.2 Month by Month— 1959 ABC CBS January $10,647,078 February 10,024,460 March 11'565,031 April* 10,309,263 May* 9,946,570 June* 8,930,114 Julv* 8,391,470 August 8,205,520 * Figures Revised as of Sept. 29, 1959 LNA-BAR: Gross Time Costs Only $22,129,248 20,806,220 23,265,395 22,077,285 22,298,271 21,171,128 21,377,719 21,238,520 NBC $19,299,853 18,053,828 20,728,315 19,739,816 19,674,494 17,984,845 17,883,111 17,298,527 TOTAL $52,076,179 48,884,508 55,558,741 52,126,364 51,919,335 48,086,087 47,652,300 46,743,026 Scouring pad used to sabotage Series Lady luck deserted WLUC-TV (for- merly WDMJ-TV) Marquette, Mich., just as the station was preparing to tele- cast the 1959 World Series. A former WLUC-TV engineer, dis- charged for insubordination, allegedly stuck a scouring pad from his wife's kitchen into a micro-wave relay tower and kept thousands of baseball fans in Michigan's upper peninsula from seeing the first three games of the Series. The results : • Thousands of complaints from listeners. • Over $5,000 in lost commercial time from network programs and in en- gineering costs to find the trouble. Harold W. Lindgren, 36, former WLUC-TV engineer, was charged with violation of a Michigan law against "tampering with communications." Maximum possible sentence is four years' imprisonment. He was sent to jail when he was unable to post a $5,000 bond set by Judge Caroline Nystrom. Network programs are piped into WLUC-TV via micro-wave relay. When World Series time came, Thurs. Oct. 1, sound but no picture came from the sta- tion. The same thing happened the next 52 day. John Borgen, station manager, called in engineers from Chicago and Milwaukee at a cost of $50 an hour. They began a check of the WLUC-TV transmitter and found everything in working order. Still, the station was re- ceiving no network video. Relay Tower • Finally, someone thought of the relay tower, 30 miles away at Lathrop. Some of the equip- ment there was dismantled before the metal scouring pad was found. By the time all equipment had been reassem- bled and adjusted, the game of Sunday (Oct. 4) had been "scoured out" too. NAEB agenda set John L. Burns, president of RCA, will be among the key speakers at the annual convention of the National Assn. of Educational Broadcasters in Detroit Oct. 27-30. Among topics slated for discussion at the Sheraton-Cadillac Hotel are tv-radio research, music programming, engi- neering developments, low-power fm, closed circuit tv, stereo recording, broadcast curricula and publicity and public relations. Other speakers included Walter Reu- ther, vice president, AFL-CIO; Gilbert Seldes, director, Annenberg School of Communications, and Charles Siep- mann, New York U. Color first Dropping the normal RCA-CBS competitive attitude, RCA Dis- tributing Corp. of Los Angeles is sponsoring two participations a week in Saturday Color Theatre on CBS-owned KNXT (TV) Los Angeles. Series, which started Oct. 10 as weekly 3:30-5 p.m. broadcast in color of color thea- trical movies and is believed to be the first such series, will promote the sale of RCA color tv sets. Business was placed direct. 'Problem' market Rx offered at Ohio meet Methods of employing advertising media and promotional techniques to handle "problem markets" were des- cribed by John W. Setear, assistant manager of media department at Leo Burnett Co., Chicago, in a talk schedul- ed for delivery at the Columbus meeting of Ohio Assn. of Broadcasters, Oct. 8-9. Stressing the need for a scientific approach to problem areas and people, Mr. Setear cited examples where a major medium might not be providing ade- quate coverage because of local or reg- ional factors. He mentioned that "rela- tively lower tv penetration" of television in the south might affect coverage where a national media plan calls for tv. Another situation he described was centered around daytime television in a fictional problem market on the Paci- fic Coast. "The market may be receiving less weight than other markets of com- parable size due to the relatively lower level of tv viewing on the Pacific Coast during the daytime hours," he said. He showed a chart which listed tv's average daytime coverage in that area at various hours, with 11 a.m.-l p.m. as the low viewing point between the 7 a.m. to 6 p.m. period. Opera for dedication "Beatrice," an opera commisioned by WAVE-AM-TV Louisville, Ky., for the dedicatory broadcast of their new Radio & Tv Center (Broadcasting, Aug. 3), will be premiered over the sta- tions Friday (Oct. 23). Composed by Lee Hoiby, "Beatrice" will be per- formed by the Kentucky Opera Assn. The work then will be produced in a Louisville theatre and recorded for re- lease by the Louisville Philharmonic Society. WAVE-AM-TV moved into the $1.5 million center last July. BROADCASTING, October 12, 1959 This is the kind of hold our station has on people It's a two-way affair, as you can see. We hold each other's loyalty and friendship. Plus-values without equal to worthy sponsors! We've earned viewer loyalty through a natural at- titude that our people, providentially, appreciate. Strong emphasis on public service. Programming for the human being. No staff shouting — no triple spots — no hokum. Civic-minded veteran staff members, respected members of their parts of the community. Doing, in fact, what comes naturally with nice people. How do we know? Ratings, mail counts, word of mouth — you name it! Your message, in behalf of worthy products, gets special notice here. It's the U.S.A.'s 17th (with an annual 3% billion-plus buying appetite) but one of the most rewarding markets of them all — and George P. Hollingbery has all data plus our means-what-it-says rate card. What's hold- ing you? ONE OF AMERICA'S GREAT AREA STATIONS Reaching and Holding 2,881,420 People — in 41 Counties of 3 States channel WHIO-TV «■ - ■ » . p fl dayton, Ohio Changing hands ANNOUNCED • The following sales of station interests were announced last week, subject to FCC approval: • WBIR-AM-FM-TV Knoxville, Tenn.: 70% interest sold by three stockholders to 30% owner Taft Broadcasting Co. for $2.1 million. Sellers are Mr. and Mrs. Robert L. Ash, 30% ; Gilmore N. Nunn, 30% and John P. Hart, 10%. In acquiring 100% ownership, Taft Broadcasting is also taking over cor- porate notes held by these stockholders amounting to $203,536. This sum is included in $2.1 million purchase price. Present plans are to keep intact present WBIR stations' personnel, including Mr. Hart as president of licensee, WBIR Inc. Taft Broadcasting acquired 30% interest in Knoxville am-fm stations in 1953. Financing for transaction was ar- ranged through Fifth Third Union Trust Co. and First National Bank, both Cincinnati. Taft Broadcasting sta- tions are WKRC-AM-FM-TV Cincin- nati, WTVN-AM-FM-TV Columbus, both Ohio; WBRC-AM-TV Birming- ham, and WKYR (TV) Lexington, Ky. WBIR is 250 w on 1240 kc and is affiliated with ABC. WBIR-FM is 3.3 kw on 93.3 mc. WBIR-TV, which be- gan operating in August 1956, is on ch. 10 with a CBS affiliation. • WDVM Pocomoke City, Md.: Sold by G. Russell Chambers to Ernest Tannen for $120,000. Mr. Tannen is sales manager of WTTG (TV) Wash- ington, D.C., and is former manager of WEEP Pittsburgh, Pa., and WGAY- AM-FM Silver Spring, Md. Transac- tion was handled by Blackburn & Co. WDVM is 500-w daytimer on 540 kc. • KJOE Shreveport, La.: Sold by Au- diocasting Inc. (president is Shreve- port attorney William Cady III) to Ray Armand for $100,000. Mr. Armand is former executive vice president of group station owner Continental Broad- casters Inc. (Cy Blumenthal). Broker was Blackburn & Co. KJOE is a 1 kw daytimer on 1480 kc. • KCHS Truth or Consequences, N.M.: Sold by Rex A. Tynes to Dean W. Man- ley and William D. Hafer for $24,000. Messrs. Manley and Hafer are with Philco Corp. and Pan American World Airways in technical capacities con- cerned with missile work. KCHS is 250 w on 1400 kc and is affiliated with MBS. APPROVED • The following transfers of station interests were approved by the FCC last week (for other Commis- sion activities see For The Record, page 112). • WDOT Burlington, Vt.: Sold by Val Carter and associates to DOT Broad- casting Co. for $140,000. DOT Broad- casting is owned by Fortune and An- thony Pope, publishers-broadcasters (II Progresso Italiano Americano WHOM- AM-FM New York). WDOT is 250 w on 1400 kc. • KREL Baytown, Tex.: Sold by E. O. Roden to Bayshore Broadcasting Co. (Bob H. Walker, president) for $126,- 825. Station is 1 kw on 1360 kc. • KG KB Tyler, Tex.: Sold by J. Edwin Smith and associates to O'Connor Broadcasting Corp., licensee of KTXO Sherman, Tex., for $125,100. KGKB is 250 w on 1490 kc. • WARN Fort Pierce, Fla.: Sold to South Jersey Broadcasting Co. (WKDN- AM-FM Camden, N.J. — Ranulf Comp- ton, president) for $100,000, of which $30,000 is consultants' agreement. WARN is 1 kw daytimer on 1330 kc. • WOHP Bellefontaine, Ohio: Sold to James T. Sandonato and Thomas W. Talbot for $100,000. Messrs. Sandonato and Talbot own WJJL Niagara Falls, N.Y. Station is 500 w daytimer on 1390 kc. • WHTN-AM-FM Huntington, W. Va.: Sold by Cowles Broadcasting Co. to Geyer Broadcasting Co. (Wayne W. Geyer, president) for $100,000. WHTN is 1 kw daytimer on 800 kc; WHTN- FM is 53 kw on 100.5 mc. • KCCC-TV Sacramento, Calif.: Cp sold by Melvyn E. Lucas and group to Capitol Television Co. (Melvin Lord, 16.8%; Melvin Lucas, Clarence A. Holien, Henry P. Deane, 11.1% each) for $70,548 including liabilities and stock transfers. Messrs. Lucas, Holien and Deane were original owners. KCCC-TV, on ch. 40, was granted in April 1959. WDBJ news award WDBJ Roanoke, Va., won this year's Douglas Southall Freeman Award Sat- urday (Oct. 3) for "outstanding local and state coverage of the segregation problem in the school system." WRNL Richmond, Va., received honorable mention for staffer Guy Friddell's "outstanding commentary." The Freeman award, presented by Virginia AP Broadcasters Assn., is in honor of Dr. Freeman, Richmond edi- tor-historian, who was a veteran radio commentator. It is donated this year by D. Tennant Bryan, president of WRNL. The judges said "WDBJ showed in- itative, careful planning in its coverage and presented a comprehensive, effec- tive summary of events with integrity." MID SOUTH Attractive fulltime 5000 Watt outlet in large outstanding market. Has real estate. $100,000 down payment. Balance over seven years. SOUTHWEST Fulltime regional outlet in a prosperous market in the top 75. This is a chance to get an excellent facility in a really good market. $100,000 cash needed. UIOHIDA Here's a fulltime AM-FM facility in a top market. Has real potential for growth. Sub- stantial cash required. Balance over five years. VAiAl OHM I \ A real opportunity for an owner-manager in a desirable Southern California growth market. Liberal terms can be arranged. NEGOTIATIONS FINANCING ft3.-i0.000 S3.UKOOO $250,000 $69*500 APPRAISALS *B(ackbwm & Cvmpwu/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D. C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building Sterling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N Michinan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-2770 54 (THE MEDIA) BROADCASTING, October 12, 1959 take NOWtH 4TH LARGEST TV MARKET IN TEXAS WITH 152,600 TV Homes... 20 Prosperous Counties and. Parishes SHARE OF AUDIENCE 60 55 50 BEAUMONT PORT ARTHUR ORANGE BUY THE HOT SPOT STATION KFDM -TV CHANNEL 6 KFDM-TV Beaumont-Port Arthur-Orange Mar. 1958 ARB Nov. 1958 ARB Jan. 1959 ARB April 1959 ARB C. B. Locke, Executive Vice President A. General Manager Mott Johnson, Sales &. Operations Manager "S Peters-Griffin-Woodward, Inc. 0 BROADCASTING, October 12, 1959 55 116 OF 134 FULL-TIME MEMBERS OF THE WJR STAFF POSE FOR GROUP PHOTO IN FISHER BUILDING LOBBY. A BIG STATION BUCKS RADIO TREND When WJR turned independent, it beefed up staff and live programming; now it knows that plush operation can pay off WJR Detroit is proving that independ- ent radio can be both luxurious and profitable. This 50 kw, clear-channel station is successfully programming in the grand manner with shows that are expensive, live, carefully produced and dignified. Last May 24 WJR broke off from the CBS Radio network. It now has arrays 56 (THE MEDIA) of statistics to prove that it can get along better on its own. The only thing it misses is the kind of national and in- ternational news service that networks provide, but its management figures that in time that too will become avail- able, as a program service to be pur- chased by the station. In its 27th year WJR has turned to a new program formula, a highly devel- oped version of its former format. "Complete Range Programming," the station has labeled its schedule, with something for everybody and an adult approach to the entire audience. A staff of 134, one of the largest in the history of radio stations, operates the facility, with its multi-state service BROADCASTING, October 12, 1959 area reached by a 50 kw signal on 760 kc. John F. Patt, president, summed up the five-month record by observing, "Ra- dio revenues headed steadily downward in 1958; this year they're climbing rapidly." Flanking him in directing WJR's destinies is Worth H. Kramer, manager, with James H. Quello as operations manager. WJR is one of two broadcast units in WJR The Goodwill Stations Inc. The other is WJRT (TV) Flint, Mich., a new station celebrating its first birthday today (Oct. 12). The Network Problem • The WJR story tracks through a decade of radio network troubles that culminated a year BROADCASTING, October 12, 1959 ago in an announcement that it intended to disaffiliate with CBS Radio, refusing to have any part of the CBS Program Consolidation Plan under which the sta- tion's network revenues would have dropped to zero. The 1950s saw WJR's income from CBS Radio dwindle from nearly a third of total billings to a fraction of that. The station was fed up on its in- ability to sell spots and adjacencies during the daytime hours where much of its CBS Radio programming was concentrated. There was another problem — selling its goods for two prices (the CBS net- work rate and the station's inflexible rate card). PCP offered a time-for-p±o- gram barter in which CBS would get 100% of the network's billings. WJR used the half-year prior to its in- dependence by developing batches of new programs, mostly with emphasis on live production, and conceived as an intensification of its prestige policy. Live programming has been stepped up 53% since WJR went independent — from 40V2 live hours weekly (6 a.m.- 12 midnight) to 62.05 hours. The Money Record • Here's what the WJR books show (station-produced radio revenue, CBS payments not in- cluded): • A whopping 35% jump for Sep- tember (over September 1958), as new season gets under way. • Third-quarter 23% above same 1958 quarter. • First four months of full independ- ence (June-September) up 19.8% from comparable 1958 period. • Despite first-quarter slump, 1959 nine-month revenue is 4.7% above same 1958 period, and rising. • October and November look good; fourth-quarter billings should reach $1 million, better than combined station- network revenue in same 1958 quarter. • Total for 1959 may reach at least $3^4 million; it was $3.1 million in 1958 when WJR was affiliated with CBS all 12 months. (WJR won't reveal total station net- work income to avoid disclosure of ac- tual payments received from network.) And here's an encouraging trend: • National spot is much better (spot is about 90% of WJR's total billings). That's a wrapup of the fiscal story of WJR's post-Independence Day achieve- ments with adult programming. The way it came about is one of the better stories in the decade's commercial his- tory— a story of tv encroachment into a radio-only, prestige property and the difficult decision that led WJR into non- network operation after three decades as an affiliate. Decade of Decision • A pre-conven- tion bomb tossed by CBS into the 1951 NAB (then NARTB) meeting in Chi- cago started a rate-cutting trend among radio networks that has harrassed sta- tions ever since. The industry was shocked and the convention had a built- in issue (Broadcasting, April 16, 1951). Mr. Patt was a member of the All-In- dustry Affiliates Committee set up to see what could be done about the first major blow to strike radio advertising. The CBS rate reduction, running 10- 15%, meant a flat 10% cut in the reve- nue received from the network by its affiliated stations. Not a large cut, per- haps, but symbolic of the trend radio networks were entering. A half-year of the cut was apparent in WJR's 1951 bal- ance sheet — a 12.28% drop in CBS Ra- dio revenue compared to the amount 57 Big station bucks radio trend CONTINUED received in 1950. And 1952 was more of the same — 23.82% down from the revenue received from CBS in 1950. Out of all four neworks and affiliates" meetings came a series of intricate and brightly worded plans designed to close the dikes — checkerboard, pyramid, con- solidations, in many forms. They all had one trait, WJR observed: Station facili- ties were offered cheaper to advertisers. The downward trend in WJR's CBS revenues was steady, with only one mi- nor respite. Every new network contract was hurting spot, the dominant part of WJR's revenues. Mr. Patt and his staff looked at it this way: An advertiser could buy a one- minute spot on WJR through the net- work for $40 or even less, yet the same minute bought on a spot basis would cost $125 (one time, Class A). At times the network rate ran as low as 20% of the station's own fee. The network could sell a five-minute segment for $ 1 ,000 or less for the whole hookup. In some cases advertisers could buy five minutes of the CBS network for only five or six times the price of a one- minute spot at WJR's card rate. In effect WJR was selling the same piece of goods for two widely separated prices. The Ford Story • Two years ago WJR's unhappiness turned into genuine grief when Ford Division of Ford Motor Co. bought a $5.5 million (gross) pack- age on CBS. Radio. It included 25 min- utes of Arthur Godfrey, Edward R. Murrow news quarter-hour, five-minute World News Roundup segment and morning vignettes of Rosemary Clooney and Bing Crosby. All these were on a five-a-week basis and there were addi- tional weekend Clooney-Crosby bits. Pencils started to fly on the 28th floor of the Fisher Bldg., nerve center of WJR. Messrs. Patt and Kramer started to think seriously of the future. One estimate indicated the Ford package might cost the station up to $200,000 in income, since WJR was pretty well sold out in choice times and could sell plenty of spots and programs at card rates. WJR came up with a compromise, taking only the Murrow news and week- end music. Some other stations rejected all or part of the Ford deal. But a year ago WJR decided to abandon network radio altogether when CBS Radio announced Oct. 29 its Pro- gram Consolidation Plan, a formula by which the network would pay the sta- tion with free programs instead of money and WJR in exchange would carry CBS programs sold to sponsors. The Patt-Kramer team took quite the opposite view about non-station origi- BEEFED-UP PROGRAMMING PAYS OFF WJR's station-originated business (by far the biggest part of its revenue even when the station was affiliated with CBS) declined steadily last year. Beginning early in 1959 the station started upgrading local programs in anticipation of quitting CBS. Billings began going up too. Total station billings in 1958 ran an estimated $3.1 million. They're expected to reach $3.25 million this year. $300,000 250,000 lining 5 \ ended CBS Radio otion May 24 w JR U 1 MM 175,000 jon r*eD Mar Apr may june ijuiy «uy uu" ' tu "»j 1958 1959 'These are net billings after all quantity discounts but before deduction of commissions to agencies and sales representatives. They include all national spot, regional and local business but no network billings. * 'October 1959 billings are estimated. NOTE- Figures for the fourth quarter of 1958 were not supplied because they could be used to compute the station's revenue from the CBS Radio network that year when the station billed a reported total of $3.1 million in all classes of business. nated programming. It wasn't easy to break a 23-year association with CBS Radio. They felt that networks offered the most practical way of offering pro- grams of national and international im- port, but at the same time insisted on the right to pick what they wanted out of any program source. After a meeting of the board of WJR The Goodwill Station, Mr. Patt said, "The plan of the network to barter for the time of its affiliates that it would then sell to advertisers under its own prices and policies — a plan over which we would have virtually no control — leaves no alternative. We value our fa- cilities too highly to permit our station time to be handled on a brokerage basis." The big step was taken. WJR would operate as an independent. The Wanted Service • What WJR wanted, and had often mentioned to CBS, was "a pure network program service, which affiliates could under- write." This idea was inherent in the Radio World Wide project undertaken by a group of stations, with Mr. Patt active as vice chairman. With the decision made to quit CBS, WJR announced it would be available "to all advertisers on a strictly one- price basis." What to do next? The general course had been adopted — more activity in the national and For years WJR was widely be- lieved to be the most highly paid CBS Radio affiliate, with a com- pensation rate exceeding that of any other. The dollar revenue that WJR received from CBS has never been revealed and cannot be published now because of a long-standing agreement between the network and the station. But WJR has given Broadcasting percentage figures showing how its income from the network dwindled in the television era. In 1950 WJR received its biggest revenue from CBS. Taking that year as 100%, the table below lists the percentage of 1950 net- work revenue that WJR received from CBS each succeeding year. 1950 100.00% 1951 87.72 1952 76.18 1953 72.84 1954 65.04 1955 46.70 1956 34.85 1957 37.88 1958 29.13 1959* 21.18* *This was the annual rate at which income from CBS was running in the first four months of this year. Had WJR stayed with the network throughout 1959, its rate would have been much lower. Under the CBS Program Consolidation Plan compensation dwindled to near zero. 58 (THE MEDIA) NEW •I* WATT Type BTA-5R/5R1 AM TRANSMITTER INTRODUCES ADVANCED SILICON HIGH VOLTAGE RECTIFIERS The compact BTA-5R/5R1 is available with a choice of tube rectifiers or new long-life silicon rectifiers. Only two tuning controls make this transmitter ideal for reliable remote control operation. Instantaneous Conelrad frequency switching is also available. Vertical chassis construction provides easy front and rear access to all components. Silicon rectifiers, tested in a pre-production model of the BTA-5R1, were sub- jected to aging, estimated to be equivalent to 20 years, while the remaining portions of the transmitter also met severe tests. All of them proved the ability of these transmitters to perform over long periods under adverse con- ditions. The reliable silicon type of rectifier is ideal in remote control appli- cations. The transmitter will operate within ambient temperatures from —4 to +113 degrees F. and to 7500 feet above sea level. A unique exciter features plug-in crystal oscillators (this is the exciter proved in the BTA-500R/1R). Three switchable crystal positions are provided for: (1) an operating crystal, (2) a spare on the main channel, and (3) provisions for optional instantaneous Conelrad switching. High-fidelity performance is assured with the new 3X3000 Fl modulator tubes that do not draw grid current to modulate the two long-life 5762 PA tubes. Overall AF response is ±1.5 db from 30 to 10,000 cycles. For further information about these and other transmitters, call the nearest RCA Broadcast representative. Or write to RCA, Dept.ZC-22, Building 15-1, Camden, N. J. In Canada: RCA VICTOR Company Limited, Montreal. OUTSTANDING FEATURES • Built-in provision for remote control • Unique exciter with plug-in oscillator • Instantaneous Conelrad frequency switching (optional) • Silicon rectifiers (optional) • Only two tuning controls • High fidelity performance RADIO CORPORATION of AMERICA Tmk(s) ® BROADCAST AND TELEVISION EQUIPMENT CAMDEN, NEW JERSEY There was this bootlegger in Tulsa . . . His sun shone brightly. He enjoyed brisk demand for his wares. Distribution and brand acceptance were excellent. His share of market was exhilarating ; reorders rolled in with impressive regularity. Then disaster struck. Lawmakers legalized liquor. He became the victim of technological unemployment. In the thirties? No. In the summer of 1959, when Oklahoma prohibition— on the books since statehood was achieved in 1907— was finally repealed. Earth-shattering? Hardly— but interesting to Comment's audience. * * * KOTV, the Corinthian station in Tulsa, offers the new Comment as a showcase for con- troversy. Comment is a place for almost anything that stimulates thinking and discussion. Repeal . . . integration . . . labor reform . . . the opinions of a former leader of the Oklahoma Communist Party ... if it's informative, intriguing or mean- ingful for people in the Tulsa market, it belongs on Comment. Comment follows the new 10:00 p.m. Eye- witness News, which brings the advances of electronic journalism to the Tulsa market. To present this newscast-Comment strip, five nights a week, KOTV has pre-empted high-rated net- work and syndicated shows. Corinthian believes— and our research bears us out— that there is a deeper public interest in local, national and world affairs than many even in television itself have realized. We believe that a local station must shoulder an important part of the medium's responsibility to meet that need. We suspect, incidentally, that strong news and public affairs departments have something to do with our leadership in most of our markets. We also suspect that viewer confidence in our stations may have something to do with the believability of our clients' commercials. Responsibility in Broadcastim KOTV Tulsa (Petty) KHOU-TV Houston ( CBS-rvSpot Sales) KXTV Sacramento (H-R) WANE-TV Fort Wayne (Petry) WISH-TV Indianapolis ( Boiling) WANE-AM Fort Wayne ( Petry) WISH-AM Indianapolis ( Petry) The WJR lineup It takes 134 people working in seven departments to keep WJR Detroit on the air. All but 18 appear in this photo (somebody had to keep store, a few were at the transmitter, several were on vacation or on business trips out-of-town). The only convenient place in the vicinity that was big enough to hold the staff was the foyer of the Fisher Bldg., where WJR's offices and studios are located. Two staffers who had to get back to jobs during the shooting were replaced by stand-ins. Staff groupings are 1: executive (center foreground), 4 of 7 members in photo; 2: sales, sales service, traffic, 17 of 17; 3: accounting, purchasing, receptionists, 12 of 15; 4: news, 5 of 7; 5: program, production, 41 of 49; 6: music, music library, 19 of 20; 7: engineering, maintenance, 18 of 19. international areas, and in regional news, sports and public affairs. Hint- ing at RWW, Mr. Patt said, 'WJR will effectuate new and practical ideas for program development and exchange with other broadcasters throughout the country and world." As far back as 1935 when WJR de- cided to sell stock to the public, the station had sought to create a favor- able "corporate image" with its pro- gramming. It had endeavored to serve as "a constant companion rather than a cross-country jukebox," Mr. Kramer recalled, pleasing "as many listeners as possible" in an area that engineering charts now describe as having 17 mil- lion population. Mr. Kramer put it this way, "We sell WJR, not ratings. Over a week we reach more people cumulatively than if we aimed at one segment like the formula stations. Our salesmen sell our facility, our impact and the cumulative market. Many clients tell us their wants, letting us pick the program and time. "We don't sell with or against ratings but surround commercials with a good program. We avoid bad-taste pro- gramming and accept no phoney per inquiry accounts." WJR doesn't have a rating chart on the premises, Mr. Kramer said, adding with a grin, "I understand from the outside that we have high ratings but we program for believability rather than numbers. And ratings taken in a limited area can't be projected to a wide area." Plan in Action • Against this back- ground WJR faced its independent fu- ture with considerable confidence, es- pecially after a look at the big chunks of 10 a. m.-4 p. m. time formerly de- voted to CBS strips and now available for spot and program selling at card rates. The first major step was to hire R. P. Merridew, of WJW Cleveland and formerly of WGAR that city, as pro- gram director. Mr. Merridew moved into Fisher Tower shortly after the first of the year and was instructed to de- velop a program schedule of interest to all people. WJR had already started to curtail its CBS programming in the afternoon and evening. In its spring planning for the big May 24 switch, Mr. Kramer said, WJR kept in mind the changes in night listening habits since the advent of tv. "We knew that not everyone wants to be mesmer- ized by Pistol Pete or the Manhattan Muggers," he recalled, "and we knew that night radio was highly productive for clients reaching specific audiences." Total Service • The result of staff planning was a decision "to sell the totality of WJR." Since the policy in- corporated a "something for everyone" theme, a label was attached to the in- says Ward D. Ingrim, Pres. KTVU SAN FRANCISCO-OAKLAND, CALIFORNIA To put real backbone in a station's feature film pro- gramming, you can't beat the Warner Bros, fea- tures. Writes Mr. Ward D. Ingrim : ssWe bought the bulk of the Warner Bros, library — over 500 pics — before going on the air in March of '58. That was one of the big reasons we were able to get off to a fine start and make a strong and continuing impression in this four station market/' ARB ratings tell why so many stations share KTVU's enthusiasm for Warner Bros, features. The top flight Hollywood stars and top notch films swamp competition in day- time or nightime show- ings. Audiences love 'em. Sponsors love 'em. And you'll love the profits they produce. Call us today! UNITED ARTISTS ASSOCIATED, inc. NEW YORK, 247 Park Ave., MUrray Hill 7-7800 CHICAGO, 75 E. Wacker Dr., DEarborn 2-2030 DALLAS, 1511 Bryan St., Riverside 7-8553 LOS ANGELES, 400 S. Beverly Dr., CRestview 6-5886 A big station bucks radio trend CONTINUED dependent format — "Complete Range Programming. ' Adult additions were developed for the already serious Sunday schedule. They included the WJR Junior Sym- phonic Band, a 55-piece teenage group now switching to a symphonic orchestra; Ask the Professor, a question-answer panel using U. of Detroit professors and a guest expert; Spectrum, a two-hour concert period with Karl Haas, leading local concert pianist, who was named director of fine arts for the station, and Great Operas, a 2Vi-hour feature. A dozen new programs were added to the weekday schedule, starting with Adventures in Good Music, another Haas feature in the 10-11 a.m. hour, formerly network time. Others were What's Your Problem; the syndicated Don't You Believe It; The Answer Man; That's Show Business, a five-minute theatrical feature (including Satur- days); Showcase in two parts, nearly two hours of film and musical comedy tunes plus commentary and whimsy; Composite, begun in January and ex- panded to two hours, a mosaic in sound with interviews and informative inserts; Business Barometer with William Shee- han, WJR news editor; You and Your Health, voiced by Dr. Joseph G. Molner, Detroit and Wayne County health com- missioner; America's Economic Future, Wednesday; Detroit Press Club Presents, a panel with newspapermen, Thursday. Saturday's programs were spiced for children with Your Story Hour, a quar- ter-hour following Country Style Jam- boree. Animal Land, which started in January, was given a new time. An eve- ning hour, Holiday in Hi-Fi, featured popular music from outstanding albums. Finally a best-of-week hour. Composite Highlights, was culled from the daily two-hour Composite programs. During the summer WJR carried Saturday eve- ning Summer Concerts Under the Stars. The sports layout included major lea- gue baseball and professional and col- lege football. Advertiser Interest • Sponsors and WHEN WJR WENT INDEPENDENT Top executives of WJR Detroit ooze the enthusiasm of kids at a circus when they talk about five months of independence. Here's a clip from the transcript of answers to the question, "Boiled down, what has independence meant to WJR?" "Every month since we went in- dependent our business has been up over last year" — John F. Patt, presi- dent. "Staff morale is better. We're free as a breeze to quote rates, knowing advertisers can't get us any cheaper" — Worth Kramer, executive vice president and general manager. "We get $125 for a minute spot, one of the country's highest rates. Maximum discount on spots is 25- 25%, or about 44%, and its 15% on programs. You can see how it hurt when the network piled up big discounts and then we only collected a fraction of our card rate" — Mr. Patt. "We're almost sold out to 9 p.m." — Mr. Kramer. "We haven't even tried to sell the 9-10 p.m. public interest features" — Mr. Kramer. "The new daytime spot availabili- ties are going fast" — Mr. Patt. "The Complete Range Program- ming format has built advertising and circulation. WJR is more at- tractive to spot and program buyers. For example, Ampex has just bought new concert programs utilizing stereotapes." — James H. Quelle operations manager. Mr. Patt Mr. Kramer Mr. Quello 62 BROADCASTING, October 12, 1959 agencies were watching all these goings- on. They began to buy into the 10 a.m.-4 p.m. period — a time segment whose network adjacencies they wouldn't touch with a 10-foot ballpoint pen when it was loaded with soaps and other day-time network fare. The sta- tion's own portions of the 10-4 hours were well sold, however. A Thursday lineup of Composite cus- tomers, under its expanded format, of- fered these solid names — Joseph Schlitz Brewing Co., Farm Crest Bakeries, Shedd-Bartush Foods, Kaiser Aluminum & Chemical Corp., Carling Brewing Co., International Breweries and Hekman Biscuit Co.. Friday had Carling Brew- ing Co. and A&P in addition to most of the Thursday list. The rebuilding job was looking good. Mr. Patt was delighted. "We are ahead of our earlier projections for this period because of the surge of business for WJR Radio in the last two months since we severed our association with the network," he said not long after the switchover. "Our radio station is now running well ahead of last year." Two steps were taken during the sum- mer to strengthen the sales operation. Donald W. Craig, formerly of DeSoto Div. of Chrysler Corp. and Music Corp. of America, was named sales promo- tion manager. Six market supervisors were named and a creative sales board was formed. Many new programs opened for sponsorship are 100% sold, others at least 50%. Several features are classi- fied as commercially untouchable. Total WJR sales in 1958 were $3.1 million. Mr. Patt and his staff are re- ticent about their 1959 projection, but if the figure doesn't reach $3V4 million there may be some after-dinner scrim- maging for the sales team. Live Music • WJR's program phil- osophy in a market replete with top- tune formula broadcasting was summed up this way in a "message to radio lis- teners from 134 WJR staff members": "We look with mild amusement upon the current controversy over formula radio. . . . We have music — some of it recorded, including religious, classical, semi-classical country and popular — se- lected, quite frankly, to appeal to dis- criminating listeners, But, we also have 29 different shows each week featuring 'live' music. By 'live' we mean our own staff musicians and vocalists playing and singing our own arrangements." WJR's music department is staffed by 13 musicians, headed by James Clark, musical director, and Harry Safford, orchestra leader. In addition five first-chair men from the Detroit Symphony Orchestra are used on the Spectrum musical program on alternate Sundays. The music library contains 45,000 first with the finest television network INSTALLS THE FIRST LUMITRON C'J'R LIGHTING CONTROL SYSTEMS IN STUDIOS TV-1 & TV-2, NEW YORK A DRAMATIC NEW SYSTEM OF DIMMER CONTROL, devel- oped by the Metropolitan Electric Mfg. Co. and the American Broadcasting Co., is now in operation at ABC's huge New York studios, TV-1 and TV-2. This revolutionary, advance- design Dimmer, utilizing transistor-like power control de- vices, in combination with the latest automatic punch-card Infinite Preset System, represents highly significant progress in a technical area of vital importance to the staging arts. The Unique LUMITRON C»J»R* Dimmer Offers . . . * Infinite loading range * Millisecond-fast response * Conventional patching * Optimum performance with 2 Volt regulation * Controlled Junction Rectifier * Practical operating ambient: 40°C. (104°F.) max. * Cold lamp switching under full load * Zero to maximum light output in any curve LUMITRON Precision-engineered, rugged and compact, the plug-in LUMITRON C'J'R Dimmer is available in 2.0, 4.0, 5.0, 7.5 and 10.0 KW capacities. Write or call for complete details. LUMITRON METRQPDLITA division of METROPOLITAN ELECTRIC MFG. CO. Lighting and Power Control Equipment Specialists Since 1892 2252 STEINWAY STREET • LONG ISLAND CITY 5, N. Y. • AS 8-3200 N BROADCASTING, October 12, 1959 63 PAUL BUNYAN TELEVISION and j® The Paul Bunyan Radio Network^B announces the appointment of Venard, Rihtoul & McConnell, Inc. as exclusive national representatives effective immediately. ONE ORDER BUYS WPBN-TV CHANNEL 7 TRAVERSE CITY AND WTOM-TV CHANNEL 4 CHEBOYGAN COVERING 85,000 FAMILIES WITH $354 MILLION BUYING INCOME m WPBN-TV mm Traverse City ■ WTOM-TV mmmm Cheboygan Midwestern Broadcasting Company Traverse City, Michigan Les Biederman, President BROADCASTING TM8 BUeiNESSWCeKLY OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill title/ position company name address city Send to home address zone state 64 (THE MEDIA) special WJR arrangements, handled by a staff of two. Three persons oper- ate the record library. The daily schedule now contains two quarter-hour sportscasts and nine 15- minute newscasts, all staff written and produced. A loud splash was set up for WJR's Independence Day, with 700 advertiser, agency, broadcaster and civic leaders invited to a May 22 "Goodwill Caval- cade of 1959." Over 75 performers gave a prevue of WJR's independent pro- gramming. The show was broadcast on independence eve. Thus ended a three-decade career as a CBS radio affiliate. Now WJR was on its own. Is independence profitable? The Sales Record • Sales of WJR The Goodwill Station Inc. totaled $1.96 million in the first six months of 1959 compared to $1.66 million in the com- parable 1958 half-year. Net profit in 1959, however, was down to $134,- 284 from $196,340 in the first six months of 1958 because the new tv unit, WJRT (TV) in Flint was natural- ly operating in the red. But WJRT is figured to reach a break-even point this fall and go into the black before yearend. About the future? Mr. Patt won't commit himself but a sly upturn at the corners of his mouth reflects confidence not inherent in his reply, "We won't know for sure until we have been independent a full year." A logical question: "Is WJR going to raise rates?" Mr. Kramer: "The last rate increase was 1956. Certainly we're going to raise rates." "When?" "No comment." Mr. Patt says repeatedly he has noth- ing against networks. He cherishes recollections of two pleasant decades with CBS and its management. But a different formula is needed, he said, adding, "We spent six months develop- ing Complete Range Programming. As an independent we have more time to serve more interests. "We would like to supplement our own programs with other programming, much as a newspaper subscribes to wires and syndicates. Radio networks do a good news job but we feel differently about their other features. We would like to see radio networks ofter a pure program service, an unsponsored service not contingent on sales expediency. Then a station could buy a total service and use what it wants. Radio World Wide has that concept. "The problem is to get the right amount of service for the right amount of money and get enough subscribers— possibly 100 eventually. It must be something besides news off the wire, BROADCASTING, October 12, 1959 is where you find it... ...and nowhere on Chicago tele- vision will you find the kind of exciting programming WBKB gives you! WBKB was Chicago's first channel and it's still first in special community events cover- age in this dynamic, exciting, big- buying market! Yessir, whenever there's something exciting going on around here, Chicagoans auto- matically tune in Channel 7. They know only WBKB serves the public with on-the-spot coverage of exciting events like these: Excitement! The Pan American Games. ..exclusive daily program coverage! Excitement ! The National Clay Courts Tennis Championships at River Forest! Excitement ! Illinois State High School Basketball Championship Tournament ! Excitement! World's richest open golf tournament at Gleneagles! Excitement! The Illinois State Inquiry into the Orville Hodge Scandal! Excitement! The Eve of the visit of Queen Elizabeth. ..exclusive special program ! Excitement! The Annual St. Luke's Fashion Show... one of society's most glittering events ! These were exclusive WBKB tele- casts. But what happened when WBKB participated in the pool telecast of the arrival of Queen Elizabeth? WBKB carried off by far the top ratings ! Why ? Chicago- ans automatically turn to WBKB for excitement! If you want Chicagoans to grow more excited about your product, plant it in the flourishing climate of the excitement station. ..WBKB I WBKB the station, channel BROADCASTING, October 12, 1959 owned and operated by the ABC Television Network 65 ALWAYS... a jump ahead The vibrant enthusiasm of staying a jump ahead of our contemporaries is a vital part of all personnel at KONO in San Antonio. It's an enthusiasm that keeps listeners' ears keenly tuned to the times ... for first in news . . . finest in music. It's an enthusiasm that keeps San Antonio's largest radio audience buying at fever pitch . . . day after day. For remarkable facts about the "jump-ahead" KONO ... see your KATZ AGENCY REPRESENTATIVE 5000 Watts * 860 KC records and disc jockeys; intrepretive news, panel shows and personalities, for example. "If a group of stations will band to- gether, as proposed by Radio World Wide, we might subscribe to 30 or 40 hours of programming a week." In its scheduling, WJR has a firm, long-standing policy — no double spot- ting. "Our quota calls for three one- minute spots or their equivalent in 15 minutes with only one spot allowed be- tween programs, program segments or musical selections," Mr. Kramer said. The double-spotting ban has been in effect since participating programs became popular in the 1930's. "We want the advertiser to get a fair shake." he explained. How about rate-cutting? Mr. Kramer stated: "Our contract files are open for inspection." The WIR Recording Division turns out jingles and spots in quantity for agencies, advertisers and broadcast stations, using staff and outside talent. It offers a bonus, too — agencies and clients come to the studios for record- ing sessions. Income from this growing operation has been rising steadily since it was given separate identity a year ago. Main customers are Detroit- based agencies and sponsors, and na- tional agencies with Detroit branches. It's a period of deep, profound change for WJR The Goodwill Station Inc. The transition has been intricate but not painful. WJR is confident that adult, diversi- fied programming is the answer to its problems. "Come around and see us next spring," Mr. Patt said. "We'll have some more answers." CANON 35 HASSLE Oklahoma courts tiff over trial broadcasts Oklahoma's two highest courts are fighting a jurisdictional battle with ra- dio-tv in the middle. The Supreme Court has adopted un- der unusual circumstances a version of Canon 35, the American Bar Assn. ban that prohibits broadcast reporting of court trials. Fighting this ban is a tribunal of parallel jurisdiction, the Court of Crimi- nal Appeals. This court, which held a year ago that radio and tv are entitled to the same courtroom rights as the press, has announced it will continue to keep its doors open to broadcasting (Broadcasting, Sept. 8, 1958). The Oklahoma canon, titled "Im- proper Publicizing of Court Proceed- ings," was announced Sept. 30 by the state Supreme Court without prior warning. The judges used a simple ex- pedient— adoption of a petition by Oklahoma Bar Assn. members without any hearing or chance to file briefs. Two petitions for a 60-day delay in which to file a request for hearing were submitted to the Supreme Court Oct. 7. Petitioners were Oklahoma Televi- sion Corp. (KWTV [TV] Oklahoma City) and Oklahoma Television Assn., comprising all tv stations in the state. The court originally had agreed to give interested parties 15 days to ask for a hearing. When Presiding Judge John C. Po- well of the criminal court heard about the Supreme Court canon, he said: "The Supreme Court decision will JACK ROTH, Mgr. f\CltiUo SAN ANTONIO, TEXAS 66 (THE MEDIA) New KOA building • KOA-AM-TV Denver, Colo., opened its $1,050,000 building Saturday (Oct. 12). The Denver Symphony Orchestra, with come- dian Bob Hope (a KOA stockholder) as guest conductor, participated in the dedication. The 2*4 -story structure has 30,000 sq. ft. of floor space. Offices are on the main floor. Three radio studios, newsroom, film room, film library, stock rooms, tv control and tv studios are on the second floor. A triangular announcing booth connects the tv studios, enabling announcers to see both studios. An outlet for cameras in the landscaped courtyard allows for live programming from the garden. KOA-TV has two video tape recorders and a new mobile unit. BROADCASTING, October 12, 1959 There's a 15% in your future We notice that a famous San Francisco retailer of objets d'art has discovered a new advertising medium : Chinese fortune cookies. This suggests some interesting additional possibilities — the in- side of men's hat bands, tongues of shoes, ceilings of hotel rooms, and the little red strips you peel off of cigarette packs. Motormen on San Francisco cable cars might be taught to sound their warning bells in Morse code, spelling out commercials. Traffic lights could be replaced by stop- and-go signs manned by police- men in Keystone Cop hats upon which tasteful exhortations could be engraved. Bay boat captains could send commercial smoke sig- nals without blowing their stacks. The under side of the Golden Gate Bridge could be made into a vast 24-sheet visible to sea-going lin- ers. There are some difficulties in the way, some rough spots that need honing, but you get the idea. These suggestions are made, like they say, in the public interest. We figure there's room for every- one. (Meanwhile, we're not banking the fires under our transmitters. We'll keep right on covering well over half of the tv families in Iowa — and dominating three of Iowa's six largest cities.) WMT TV Cedar Rapids — Waterloo CBS Television for Eastern Iowa Mail Address: Cedar Rapids National Reps: The Katz Agency Affiliated with WMT Radio and KWMT, Fort Dodge BROADCASTING, October 12, 1959 67 Frank Buetel Roy Carr Jack Huston These capable radio personalities can make your wish come true. They're in the air all over the Twin Cities market, riding around on 1280 kilocycles. They talk to everyone . . . everyone likes them. They're an "open sesame" to the riches of Minnesota. You don't even need a magic lamp. These WTCN genii come when you call. The moment you pick up your phone and call your Katz man, our modern day genii stand ready and able to do your bidding . . . your selling . . . your promoting. Give it a try, today. Make a wish on the Twin Cities market. Then, call your Katz man for availabilities on Twin Cities WTCN Radio. The results will astound you WTCN MINNEAPOLIS • ST. PAUL. RADIO Tv Affiliate American Broadcasting Network Represented Nationally by the KATZ Agency 68 (THE MEDIA) have no effect in the Court of Criminal Appeals. The Supreme Court has gen- eral supervisory powers over inferior courts. Ours is not an inferior court and our earlier opinion and ruling per- mitting courtroom photography will re- main in effect, at least so far as the Court of Criminal Appeals is con- cerned." The criminal court's admission of broadcasting to its trials in 1958 was the second time a state had accepted broadcast newsmen on courtroom equality with the press. Three years ago the Colorado Supreme Court cracked historic precedents, based on pre-tv conditions, by discrediting Canon 35. Chief Justice Denver N. Davison, of the Oklahoma Supreme Court, ruled Oct. 6 on a tv newsmen's request to cover a county grand jury report by holding the new canon not effective dur- ing the 15-day period for filing of re- hearing briefs. Oklahoma's Canon 35 is softer than the ABA version, allowing audiovisual courtroom reporting during court re- cesses as well as before and after trials. The legal and journalistic professions were distributed by the Supreme Court canon. The fact that both high courts are elective was mentioned along with pressures within the state bar associa- tion. Failure of the court to hear argu- ments or accept briefs before issuance of the order was criticized. Referee to hear tax claim against MBS U.S. Referee Asa Herzog ruled last week that he will hold a trial on Wednesday (Oct. 14) to determine the validity of a $300,000 tax claim filed by New York City against MBS. The ruling was prompted by a motion filed by tax counsel for the city, asking Mr. Herzog to permit the city's own tax review board to explore the claim for back taxes. Referee Herzog, who is presiding over MBS' petition for vol- untary bankruptcy, denied the city's motion, pointing the claim rightfully belonged in Bankruptcy Court. Benjamin Weintraub, Mutual's spe- cial counsel in the bankruptcy action, later said that the network's position is that the city's claim for $300,000 is "far out of line" and the amount owed, if any, is a matter of interpretation of the city's tax laws. Mutual filed for volun- tary bankruptcy last July (Broadcast- ing, July 6) and to date, creditors owed approximately $2 million have ap- proved a plan under which the majority would be paid 10 cents on the dollar. The tax claim by the city has blocked approval of the reorganization plan. BROADCASTING, October 12, 1959 FRENCH FLIERS CONQUER ANDES! tMERMOZ AND COLLENOT LINK ARGENTINA, CHILE! Santiago, Chile, Feb. 2, 1928-The first successful commercial flight over the Andes mountains between Argentina and Chile was completed today when Jean Mermoz and Alexandre Collenot landed their Late 25 monoplane at Copiapo, Chile, after a 900-mile flight from Buenos Aires, Argentina. The in- trepid airmen overcame sub-zero temperatures and radiator difficul- ties to pave the way for a regular commercial air service between the two countries. FIRST IN INTERNATIONAL AIR TRAVEL! Since the very beginning of international flight, the exploits of French aviators like Bleriot, Bossoutrot, Nogues and Mermoz have made aviation history. Air France is proud to continue this tradition of French leadership in aviation by offering the most non-stop flights both ways between New Yorlcand Paris and the fastest jet service between Europe and the Middle East. And next year Air France will put into operation one of the largest pure jet fleets in the world. IR WORLD'S LARGEST AIRLINE/WORLD'S FIRST INTERNATIONAL AIR SERVICE BROADCASTING, October 12, 1959 69 GOVERNMENT UP FOR REPS' GRABS: $15 MILLION FCC orders tv networks to quit spot representation of affiliates Thirteen television stations billing an estimated $15 million a year in national spot must find new national representa- tives. These are the independently owned stations now represented by the spot sales divisions of CBS and NBC. Last week the FCC ordered the networks to quit selling spot for non-network-owned affiliates. The order applied only to television. Radio representation is not affected. The networks were given until Dec. 3 1 , 1961, to comply. CBS Television Spot Sales now rep- resents the five CBS owned tv stations and seven CBS-TV network affiliates owned by others. NBC Spot Sales rep- resents five NBC owned stations and six others that are NBC-TV affiliates. ABC gave up its spot sales activities in 1952. The FCC order pertains only to a network's representation of its affili- ates. In theory a network rep organiza- tion could represent independent tv sta- tions or affiliates of another network. Reasons why • The premise upon which the FCC based its order was this: ( 1) networks are primarily in business to sell network programs, and spot rep- resentation is in direct conflict with that basic purpose; (2) because network af- filiation is of vital importance to tele- vision stations, there is a potential dan- ger that networks would use that power to force stations into signing up for spot representation. Radio representation was not forbid- den in the order, the FCC said, because radio networks lack the powers of per- suation that television networks have. The order was adopted unanimously by the five commissioners who were in Washington. Comr. T.A.M. Craven was in Geneva at the International Radio Conference and Comr. John S. Cross was in Hawaii. This was the FCC's first punitive ac- tion against the television networks to emerge from the television network in- vestigation which the FCC began in 1955. A special FCC Network Study Staff spent two years and $221,000 in- vestigating tv network operations. In October 1957 it came out with the 1,485-page Barrow Report, named for the special staff's chairman. Dean Ros- coe L. Barrow of the U. of Cincinnati Law School. Tough Talk • The Barrow Report advocated a number of tough new regu- lations to control network activities. One would abolish option time. The 70 FCC has proposed that option time be reduced from a maximum of three hours in each five hours to two-and-a- half hours in five. The networks, and many of their affiliates, are opposing the proposal. Another Barrow recommendation was to outlaw must-buy practices under which networks required advertisers to buy a predetermined list of certain stations. Later CBS and NBC volun- tarily eliminated the must-buy practice. ABC never used it. Some of the other Barrow recom- mendations were: the direct licensing of networks, the prevention of networks from influencing the rate-making deci- sions of affiliates, the requirements that stations must be sold for cash and rival bidders exposed to comparative hear- ing, and the limitation of multiple own- ership to no more than three vhf stations in the top 25 markets. The FCC has taken no action on any of those pro- posals. The New Rule • Only two com- ments favorable to the FCC's limitation on spot representation by networks were presented in the present proceed- ing. In favor of the rule were the Sta- Prospect list Unless the FCC's order of last week is reversed in court, the sta- tions listed below will have to break away from spot representa- tion by their networks. These are the non-network-owned outlets which CBS Television Spot Sales and NBC Spot Sales now repre- sent. Network-owned stations are not affected by the order. ABC has no spot sales set-up. CBS WTOP-TV Washington, D.C. WJXT(TV) Jacksonville, Fla. WBTV(TV) Charlotte, N.C. WBTW(TV) Florence, S.C. KSL-TV Salt Lake City KHOU-TV Houston KOIN-TV Portland, Ore. NBC KSD-TV St. Louis KOA-TV Denver WAVE-TV Louisville WRGB(TV) Schenectady, N.Y. WCKT(TV) Miami KONA-TV Honolulu tion Representatives Assn.. of which 22 firms are members, and Edward Petry & Co., a leading representative. Opposi- tion was presented by the networks, af- filiate committees and others. Both networks and affiliated stations maintained that there was nothing wrong in their representation of non- owned stations. They said they did not dominate the field of spot represent- ation, that divestiture was strong medi- cine where no finding had been made of monopoly or restraint of trade. They suggested that if necessary they would accept a limitation on the number of independent outlets they might be al- lowed to represent. A slight conflict was seen by some observers between the FCC's action last week and the terms of a consent decree signed by NBC and the Dept. of Justice last month in the Philadelphia "swap" case. In the consent decree. NBC was for- bidden to add any new stations to its spot sales list without permitting the Justice Dept. to determine whether or not the network had used its affiliation powers to coerce acceptance by a sta- tion (Broadcasting, Sept. 28). The implication read into that proviso was that the Justice Dept. found noth- ing wrong in the principle of a network representing a non-owned station. The FCC's final order on network representation was announced Oct. 7, but its text was temporarily withheld pending final review by FCC Chief Counsel John A. FitzGerald. His changes, if any, were not expected to alter the substance of the draft which the Commission approved. Here are highlights of that draft: "We find that as a result of these dual roles the networks have the po- tential for restraining competition for the representation of stations in spot sales as well as the potential for re- straining competition for national ad- vertising business between network television and national spot television; that actual restraint of competition be- tween network and national spot tele- vision has occurred; and that this po- tential and actual restraint of com- petition also involves impingement by the networks on the discharge by the licensees of the affiliated stations they represent of their responsibility to operate their stations independently in the public interest." Spot Conflict • In national spot tele- vision, the Commission said, affiliated BROADCASTING, October 12, 1959 habit... watching J'^Y in Fresno (California) And TV viewers in the Fresno area make the KMJ-TV news programs a special habit — the two highest rated news shows in the area are on KMJ-TV*. KMJ-TV covers the local scene with camera and photo processing equipment unequal- led in the area. KMJ-TV also coordinates with McClatchy newspapers to insure thorough reporting. KMJ-TV news shows — morning, noon, afternoon and evening — provide up-to-the- minute coverage that viewers appreciate. *ARB Metropolitan Area' Study April 17 - May 14 THE K A T Z AGENCY, NATIONAL REPRESENTATIVE BROADCASTING, October 12, 1959 KMJ-TV . . . first station in The Billion-Dollar Valley of the Bee 71 Right on top in FRESNO f shows in ^ If California's $600.- B 000.000 market. ■ and 8 out of 10 m of the top movie I hours in this important f 3-station area, you stand to get the top re- sult-getting availabilities on KJEO. Source: Current Nielsen KJEO -Channel 47, No. 1 for the money, No. 1 for the Central California audience. channel FRESNO J. E. O'Neill — President Joe Drilling— Vice President and General Manager W. 0. Edholm— Commercial Manager See your H-R representative H'R^Sti^ 72 (GOVERNMENT) stations are in direct competition with their networks. The importance of networking to the growth and significance of televi- sion was acknowledged by the FCC. But, the Commission added, with these benefits come problems: heavy- dependence of affiliates on networks as sources of programming and rev- enues. These, the FCC said, "impinge on the independent responsibility of the individual station licensee to oper- ate his station in the public interest." The FCC continued: "The continuing objective of the Commission has been to preserve a maximum degree of licensee responsi- bility and effective competition con- sistent with the maintenance of the network structure." It referred to the option time rule-making, under con- sideration now, which would deduct a half-hour from the present three- hour rule and also increase the re- quirement on a network's call on op- tion time. The Commission stated that stations handled by the two network spot rep- tion and spot representation (all in- dependent stations represented by CBS and NBC are affiliated with those net- works respectively) — although the Com- mission agreed that no proof had been submitted that the networks have used this potential to the detriment of the non-owned stations' independence. Although both CBS and NBC have testified that they do not intend to expand their spot sales lists, there is no barrier to their doing so if it be- came profitable or to their benefit, the Commission said. The importance of network affilia- tion was set out by the Commission in these words: "The economic survival of the sta- tion may well depend on such affilia- tion. Network programs are not only a substantial source of direct income to the affiliated station; they also at- tract the viewing audience and provide valuable adjacencies for the affiliate to sell to national spot and local adver- tisers. . . "We conclude therefore that CBS and NBC could substantially expand ROUNDABOUT REGULATION The FCC exercises indirect control over networks by regulating their affiliates. Hence the new rule restricting networks in spot representation is written to apply to affiliates. The rule adds to Sec. 3.658 of the FCC televi- sion rules a subsection as follows: "(i) No license shall be granted to a television broadcast station which is represented for the sale of non-network time by a network organization directly or indirectly controlled by or under common control with a network organization, if the station has any contact, arrangement or understanding, expressed or implied, which provides for the affiliation of the station with such network organization; provided, however, that this rule shall not apply until Dec. 31, 1961, to television broadcast stations so represented on Oct. 7 1959; and provided further, that this rule shall not be applicable to sta- tions licensed to a network organization or to a subsidiary of a network organization." resentation divisions handled about 25% of total volume of national spot sales in tv — but that the largest of the independent national spot representative firms handled a larger volume of busi- ness than either of the two network organizations. No Pressures Proved • The Com- mission agreed that no evidence has been presented to show that the net- works influenced or sought to influence affiliated stations in their choice of spot sales representatives or that the networks have taken spot sales repre- sentation into account in deciding on affiliation. Perhaps the most significant portion of the document is the Commission's reasoning on the potential the present practice has for restraint and monop- oly. This is based on the concept that there is a connection between affilia- their television spot sales organizations through exploitation of their domi- nant network positions. Such expansion would seriously restrain competition for the representation of stations. Moreover, to the extent that affiliated stations were influenced in their choice of spot representatives by the domi- nant position of the networks, this would also impinge on the individual station licensee's independent responsi- bility for operation of his station." Self-restraint • The FCC acknowl- edged that the networks have volun- tarily refrained from expanding spot sales representation, but it continued, "this self-restraint does not appear to be based on considerations arising out of the operation of a spot representa- tion business as such, but rather ap- pear to reflect concern with the spe- cial considerations present where the spot business is conducted by a net- BROADCASTING, October 12, 1959 this is WB EN-TV land In this busy area ... most television viewers watch WBEN-TV most of the time The domination of WBEN-TV of the 14 county Western New York and Canadian Niagara Peninsula market is attested to by all audience studies. " i Which one do you read? Check it _ and see how the quality programming, the foremost network shows from CBS, plus prestige local programming for balanced entertainment for the entire family put WBEN-TV on top. Add to this the perfect pictures and perfect sound, the result of more than a decade of television pioneering, and you have the sum total of out- standing leadership and audience loyalty, day in day out, month after month. Consistently, TV viewers of Buffalo, Western New York, nearby Pennsylvania and the Canadian Niagara Peninsula vote overwhelm- ingly in favor of the entertainment educational, cultural, and informative programs . . . presented as a community responsibility by WBEN-TV on Channel 4. Reason enough that in WBEN-TV land your TV dollars count for more on Channel 4. NbW YORK M c K E WARREN Kjnc ELK A N % Ho, noli |k PENNSYLVANIA POTTER OCoudlrsport Represented nationally by HARRINGTON, RIGHTER and PARSONS WRFM-TV WW WlJ wLmm 1^1 M W CBS the nation's top network A SERVICE OF THE BUFFALO EVENING NEWS BROADCASTING, October 12, 19S9 73 WNTA RADIO brings high fidelity to commercial radio with 'LISTENING MAN'S FILTER' BLONDER -TONGUE AUDIO BATON One of the nation's fastest growing AM and FM stations has scored an outstanding suc- cess with its listeners by bringing high fidel- ity sound to commercial radio. WNTA refers to the secret ingredient responsible for this as the "Listening Man's Filter". WNTA sta- tion manager, Irv Lichtenstein recently an- nounced that the "Listening Man's Filter" is actually the Blonder-Tongue Audio Baton. The station's chief engineer, H. L. Dabrowski, described the Audio Baton as follows: "L-M-F, the 'Listening Man's Filter' (Audio Baton) is an electronic device that empha- sizes or de-emphasizes certain critical fre- quencies throughout the audio spectrum. It is a very refined form of tone control with- out the limitations of the average tone con- trol device. The usual device tends to mask frequencies, other than those for which it is set, in the audio spectrum. L-M-F allows complete control of nine frequencies individ- ually without any of the masking difficulties encountered in the past." Not only does WNTA Radio use the Audio Baton during its daily broadcasts, but every hour on the hour, it dramatically merchan- dises this new sound... by demonstrating the difference between a musical selection played with and without the Baton. The difference is so striking that enthusiastic listeners have applauded it as a step forward to better musical broadcasts. Engineers, too, have deluged WNTA Radio with requests concern- ing the identity of the "Listening Man's Filter". Now, the secret is out — it's the Blonder-Tongue Audio Baton. Perhaps you, too would like to improve the quality of musical broadcasts or recording at your station, the Audio Baton is a low- cost solution. Only $119.95. Sold through distributors, or write direct for further details. 74 (GOVERNMENT) work. It would not be unrealistic to attribute this decision at least in part to the pendency of Commission pro- ceedings and the conduct of Congres- sional hearings in which the problems raised by network national spot repre- sentation were under scrutiny . . ." The "inherent" competitive situation between networking and national spot "unavoidably creates incentive to mod- erate or regulate the conduct of the less significant operation in such a manner as to maximize the network's revenues and profits," the Commission decided. These dual roles have enabled both CBS and NBC to restrain competition between network and national spot television, the FCC found, and thus have interfered with the independence of affiliated stations. The operating staffs of the network and its spot sales division do perform competitively, the Commission decided, but both are parts of the same com- pany and therefore come under the control of the policy-making execu- tives of the parent company. There are two principal fields where the duality of the networks as network operators and as national spot repre- sentatives come into play, the Com- mission said. These are in the estab- lishment of national spot rates for an affiliate and in a station's choice of network or national spot programs. Rate-Making • The Commission re- ferred to the Network Study citation which alleged that networks had in- fluenced stations which they represent- ed to raise spot rates in order to more nearly equalize the spot rate and the network rate. The key here is contained in this paragraph from the Commission's re- port: "The Commission believes that the public interest is best served if the respective levels of network and na- tional spot rates are determined by the freest possible play of economic forces operating in the market. The networks have shown that they be- lieve their business interests are best served if the national spot rates are Help for IRS WBZ-TV Boston is providing the U.S. Internal Revenue Serv- ice's Intelligence Div. with copies of news film the station shot of an IRS slot-machine raid. WBZ- TV's news editor and a camera- man accompanied federal agents in a raid on five veterans' clubs. The raid netted $25,000-worth of gambling equipment. IRS will use the film in training agents in this type of work. not significantly below the network rates of the network outlets." As to programs, the Commission al- luded to the Barrow Report section which stressed the conflict of interest between a network's desire to sell as much of the station's time for network programs and the station's desire to sell some of this time on a national spot basis. The Comission said that its review of the comments supports the Network Study Report's conclusions. Affiliation Leverage • Instead of a blanket prohibition which would drive networks out of the station representa- tion business, other than their o&o sta- tions, the Commission decided that the best action would be to prohibit a net- work from representing a station with which it was affiliated. The reasoning was contained in this paragraph of the FCC's report: "We are of the opinion, however, that such a sweeping prohibition against network participation in national spot representation is unnecessary. For it is the network-affiliate relationship which is the key factor in producing results contrary to the public interest. It is the leverage provided by the value of the network affiliation to the represented stations that enables the networks to influence competition in the national tv advertising field, and results in the net- works' encroachment on the independ- ence of the represented stations. There- fore a rule which effectively obviates use of that leverage will sufficiently pro- tect the public interest. This can be ac- complished by prohibiting a television station from being represented in spot sales by a network with which it is af- filiated." Allocations changes: 1 finalized, 2 denied The FCC last week took several ac- tions concerning tv allocations. By report and order, the Commission finalized a rulemaking and amended the tv assignment tables by shifting the educational reservation for Muncie, Ind., from ch. 71 to ch. 55. The change resulted from a petition by Bell State Teachers College. A petition by the Joint Council on Educational Television for a change of the etv channel in Wausau, Wis. from ch. 46 to ch. 9 was denied by a mem- orandum opinion and order. The Com- mission said it feels that the public in- terest would be best served by giving all parties filing applications for com- mercial or noncommercial operation on ch. 9 an opportunity to receive com- parative consideration for the channel. One commercial application (Wausau Telecasting Co.) for ch. 9 is now pending. In a third case, the Commission BROADCASTING, October 12, 1959 KFMB-TV N MORE PEOPLE AWAY FROM HOME ,-tw . S^^Sfc fii IS %W II THAN ANYTHING! KFMB(t)TV SAN DIEGO •' ^ A TRANSCONTINENT STATION RCPDCCcwTrn dv rmuAnn n, REPRESENTED BY EDWARD PETRY & CO., INC £p > a> "O 0) c i o do ths o «y mo JC c (A 0) *- _c 0) E raig sal b c to reta o ten ing les o w- UJO o t/i _CJ o JO *C WEST TEXAS TELEVISION NETWORK KDUB-TY LUBBOCK, TiXAS KPAR-TY ABILENE - SWEETWATER KE D Y-TY BIG SPRING, TEXAS K I C A - T Y CLOVIS, NEW MEXICO NATIONAL REPRESENTEE THE BRANHAM COMPANY W. D. "Dub" Rogers, President and Gen. Mgr. pressed surprise when told that Mr. Felsher had been subpoenaed — and had testified — before the New York grand jury. Mr. Ervin said he decided not to take seriously the charges by Mr. Stempel against Twenty-One in 1957 after being assured by Mr. Enright that there was no basis for them, that Mr. Enright was in possession of a state- ment signed by Mr. Stempel admitting the falsity of the charges and a tape recording in which Mr. Stempel again admitted his charges were false and apologized for making them. He acknowledged he didn't check with Mr. Stempel — or later Mr. Snod- grass — about their charges. The fact that the New York Journal American decided not to run a story based on Mr. Stempels' accusations helped convince Mr. Ervin the charges were groundless, Mr. Ervin said. He said NBC bought Barry & En- right Productions for $2.2 million in September 1957 to make sure Pharma- ceuticals Inc. wouldn't move Twenty- One to another network, since the pro- gram had proved formidable opposite CBS-TV's highly-rated / Love Lucy. Several other B&E shows were in- cluded in the deal, he said, as was a profit-sharing arrangement with Messrs. Barry and Enright to be effective after NBC recouped its purchase price. Mr. Ervin said when the New York World Telegram carried a story about charges against Twenty-One in August 1958, he and other NBC officials met with Mr. Enright, B&E publicity men and Mr. Enright's attorney, and that NBC wanted to turn over the Stempel statement and tape recording to the New York district attorney. He said he told an attorney for Messrs. Barry and Enright that the network was not pre- pared to join them in a libel suit against the newspaper. When the Snod- grass charges were revealed in Sep- tember, NBC decided to take over all B&E programs on the network, he said, with NBC personnel supervising each. The NBC executive said he feels there will be "considerable foundation" to "rigging" charges if testimony con- tinues to be like that so far and that he thus will have been "badly deceived" by Mr. Enright. NBC investigations were limited, he said, because the dis- trict attorney said this would interfere with the New York probe. Answering questions from subcommittee members hinting laxity by NBC in keeping a check on programs, he said the net- work's investigative powers, unlike those of congressional and other such groups, are limited, but that NBC ex- pects to crack down if the present hear- ings do not bring a satisfactory solution to problems. He said there are no plans to ask Mr. Van Doren, still under 84 (GOVERNMENT) contract to NBC, for a sworn statement on non-conspiracy. Mr. Ervin said NBC has obtained sworn statements from nine employes who had contact with Mr. Snodgrass, all denying rigging of questions. Stempel Tells Again • Alfred Davis, former associate with Arthur Franklin in public relations for Barry & Enright, testified that Mr. Stempel showed him questions and answers to the program he was to lose on the day before the telecast. Mr. Davis said that this was the first indication he received that the show was not on the level. He said he discussed the situation im- mediately with Mr. Franklin and later with Mr. Enright, who at that time, Mr. Davis said, denied that answers were given to contestant Stempel. In fact, Mr. Davis testified that in March 1957 Mr. Enright told him that Mr. Stempel had attempted to blackmail him (En- right) for $50,000. He said that various reporters began contacting him in the summer of 1957 about the alleged fix and that he, per- sonally, issued no denials. Mr. Davis told of two meetings among public re- lations counsel, Barry & Enright and NBC executives before and after the story was printed in the newspapers. Asked if Barry & Enright made every effort to deceive NBC, Mr. Davis re- plied: "I would have to say yes." He later qualified this to say that no effort was made to clarify the situation for the network. Mr. Davis said he had no reason to believe that NBC knew at this time that the "fix" was on and felt that the net- work would have taken a different at- titude had it known the facts. He said NBC was trying to forestall unfavorable publicity and so far as he knew made no independent effort to get the facts. Uppermost in the minds of the Barry & Enright group, Mr. Davis told the congressmen, was the effect the fix ru- mors might have on the then pending sale of Barry & Enright programs, in- cluding Twenty One, to NBC. The multi-million dollar sale was consu- mated later with Barry & Enright re- maining in charge of production. Told to Lie • Mr. Davis described a meeting with Mr. Enright and an at- torney after the story had been printed during which, he swore, he and Mr. Franklin were advised to "lie" to the Grand Jury. This advice, he said, was given by New York attorney Edwin Slote, who then represented Barry & Enright as well as the two public rela- tions men. "We were advised by Slote in En- right's presence, if and when we testi- fied, to deny certain things that we BROADCASTING, October 12, 1959 NATION'S LEADING MANUFACTURER EQUIPMENT? Yf :j A .. ««E 3 -.1 Was Gates continually leads the industry in the sale of AM and FM broadcast equipment. Why? We asked broadcasters themselves to answer this question ... to tell us their pri- mary reason for choosing Gates equipment over all others. Here is a representative sample of their comments: "Gates consistently builds good equipment. They're reliable, high in quality." "We checked very thoroughly and found Gates the only one with all the features we needed." "This radio station has used Gates equipment for many years and we are completely sold on its high quality operation." "Widespread acceptance from engineers around the country." "Because of the fine quality machinery manufactured by Gates." "We've found that at Gates a customer is more than a customer — he's a friend. Our problems are Gates problems. Guess you'd call it personalized service. It's been a part of the Gates organi- zation since 1922 — and we like it!" "From an engineering standpoint, it is strictly an engineer's dream." "Is there anything better?" "The reputation that Gates has established for standing 100% back of their product." "Your equipment is built to last." "The reliability of Gates products. Real precision equipment." Notice the use of the words reliability, quality, personalized service, precision, built to last, engineering know-how. And, as one broadcaster put it, "Is there anything better?" You judge for yourself. GATES RADIO COMPANY Subsidiary of Harris-Intcrtypc Corporation QUINCY, ILLINOIS International division: 13 EAST 40th STREET, NEW YORK CITY Offices in: HOUSTON, WASHINGTON, D C In Canada: CANADIAN MARCONI COMPANY GATES BROADCASTING, October 12, 1959 85 PUT NEWUFE IN YOUR SALES PROGRAM BY BUYING THE RICH MIDDLE GEORGIA MARKET . . . Retail sales up 11% for first halt 1959 ...New home building up 32% . . Employment up 39% THEY'RE SPENDING MORE NOW IN MIDDLE GEORGIA SEE YOUR AVERY-KNODEL MAN TODAY CBS - ABC • NBC NOW, WMAZ-AM and WMAZ-FM offer Middle Georgia Us only Siereo music programs knew were true. ... He called it 'pre- paring the witness'," Mr. Davis testi- fied. He said Mr. Slote never mentioned the Grand Jury but that he (Davis) as- sumed the attorney was referring to that group's investigation. At a subse- quent meeting (Mr. Slote by then had been discharged by Mr. Enright), Mr. Davis said the attorney told him to "get out of town ... as far away as pos- sible." This advice came, the witness said, after he and Mr. Franklin had re- fused to commit themselves on what testimony they would give the grand jury. Mr. Davis no longer is associated with either Mr. Franklin or Barry & Enright, he said. He now has his own public relations office in New York. (In New York last Wednesday, at- torney Slote denied as "wholly unfound- ed and born out of desperation and personal animosity" the testimony giv- en by Mr. Davis, and later backed by Mr. Franklin. Mr. Slote's denial was is- sued by Elliot L. Hoffman, an associate, who said Mr. Slote was at home because of a death in the family but had author- ized the statement.) "Since I was present at all confer- ences between Mr. Davis and Mr. Slote, I know Mr. Slote's statement to be cor- rect," Mr. Hoffman said. Mr. Slote's statement continued: "At no time were either Mr. Davis or his firm advised to tell anything other than the truth to any inquiries wherever initiated. ... I am notifying the chairman of the commit- tee .. . that I am willing to appear be- fore the committee for the purpose of discrediting Mr. Davis and his flagrant untruths." Franklin's Appearance • Arthur Franklin, who was public relations counsel for Barry & Enright and who now describes himself as unemployed, said he was convinced of the truth of Mr. Stempel's charges. When a New York Post reporter called and made in- quiries about alleged "fixing" of Twenty One, he met with Mr. Enright and Mr. Stempel. Mr. Stempel was crying and otherwise in a highly nervous state, he said. Mr. Franklin said that when he delicately suggested to Mr. Enright that any fraud in the program would bring trouble, Mr. Enright "blinked his eyes at me as if he was almost a schizo- phrenic" and said there was nothing he could do. The former public relations counsel said he met with NBC representatives after the story broke in the newspapers in 1958; that they were not concerned with the truth or falsity of "fixing" charges, just "terrified" about adverse publicity. After being subpoenaed by the New York grand jury, he said, he met with Mr. Enright and his own lawyer, Mr. Slote, and was told by Mr. Slote that he should "get out of the country" (Mr. Slote suggested the Cocos Islands, he said); that if he told the truth to the grand jury and "everybody else lied," he would be convicted of perjury. He said Thomas E. Ervin, NBC vice presi- dent and general attorney, was present at this meeting (but Mr. Ervin, testify- ing later, denied it). Under questioning, Mr. Franklin ac- knowledged he knew he was on the NBC payroll after NBC purchased Barry & Enright, and said he was dropped from the payroll, as he knew he would be, after he testified. Mr. Franklin, who changed his name to his present one several years ago, refused to tell Rep. Rogers his former name, precipitating an argument in which his position was supported by Chairman Harris after he told Rep. Rogers, "It's none of your business." Mr. Franklin testified that he never Geritol & Sominex get bonus audience Congressmen, reporters and spec- tators alike enjoyed — with uncon- trolled laughter — kinescope showings of five Twenty One programs dur- ing last week's House Legislative Oversight Subcommittee hearings in Washington into tv quiz programs. The kinescopes, complete with Geritol and Sominex commercials, were used by the subcommittee to illustrate the testimony of witnesses that they had been given answers in advance. The hearings were well attended by congressmen (eight of the nine subcommittee members were present throughout), reporters (over 60) and just plain curious spectators (the huge Caucus Room was from half to three-fourths filled most of the time). After hearing contestants state they were given detailed instructions on how to show anxiety, indecision, etc., the audience laughed profusely (while the studio audience cheered) each time a contestant hesitated or wiped his brow. Also evoking laugh- ter were the Geritol commercials — bonus coverage which the sponsor did not want or ask for. Quizmaster Jack Barry brought the house down when he asked two contestants, at the start of a show which a witness claimed was fixed, if they had received a lot of "free advice." 86 (GOVERNMENT) BROADCASTING, October 12, 1959 NATIONAL STEEL The earthmoving industry is one of many that are benefiting from the extra high strength steels created by National Steel's continuing research. Now, for example, through our Great Lakes Steel division's series of N-A-XTRA steels, the designers and manufacturers of the powerful earthmoving behemoths can build major new advances into their equipment. For here are the extra high strength, heat-treated steels that make possible lighter weight construction without sacrifice in strength. The steels that make it possible to design for increased payload without increasing dead weight. The steels that can easily with- stand heavy loading and impact and retain their toughness under extreme operating conditions. The readily formable, easily welded steels. The steels that are N-A-XTRA. Want more facts on N-A-XTRA steels? For details on how the N-A-XTRA steels can help you to build new advances into your products, too, send for our new, illustrated technical brochure. Write to Great Lakes Steel Corporation, Department NSF-5, Detroit 29, Michigan. mlrlKl NATIONAL STEEL CORPORATION, GRANT BUILDING, PITTSBURGH, PA. Major divisions: Weirton Steel Company • Great Lakes Steel Corporation ' Midwest Steel Corporation • Stran-Steel Corporation • Enamelstrip Corporation • The Hanna Furnace Corporation • National Steel Products Company saw Twenty-One on tv, had "contempt" for it and had never used the sponsor's products. He said he had faith in Mr. Enright until the latter entered an "un- holy alliance," but that he had always felt Mr. Barry was an "egomaniac." Jackman's Testimony • Richard Jackman, now a New York labor or- ganizer, who appeared on Twenty-One Oct. 23, 1956, said Mr. Enright gave him a set of questions and their answers in advance of the show and just before the show went on the air gave him specific question numbers to ask for. He said he thought the questions and answers given him before the show were practice questions. After easily defeating three op- ponents and bringing his winnings to $24,500, he said, he had misgivings and told Mr. Enright he didn't want to go on because it was improper for him. He said Mr. Enright asked him to think it over and promised that if he would appear several more times he would be paid $100 a week for the rest of his life. When he still refused, he said, he was paid $15,000, Mr. En- right telling him that payment of the full $24,500 would throw the show's budget "out of whack." (Mr. Jackman subsequently acknowl- edged to newsmen, after he left the witness stand, that he had been paid the remaining $9,500 of the prize money, saying it was paid when his lawyer instituted, or threatened to in- stitute, a suit. This was after Edward Kletter, Pharmaceuticals Inc. vice president, testified an additional $9,500 had been paid.) Mr. Jackman said he won $500 in two appearances on NBC-TV's Tic Tac Dough, also a Barry & Enright produc- tion, but hadn't been coached on an- swers. In Tic Tac Dough, he said, he shouted out the answers as soon as he though of them, but on Twenty-One was asked to pause before each answer. A kinescope of Mr. Jackman's ap- pearance on the program showed him scratching his head and making facial contortions and other signs of concen- tration before answering each question. An ironic comment during the program by one of his opponents, a Memphis schoolteacher, brought a laugh from the audience. Asked her opinion of rock and roll singer Elvis Presley, whom she formerly taught in school, she said the singer was "no worse than most of the things you see on the air today." The Sponsor's Side • Edward Klet- ter, vice president and director of ad- vertising for Pharmaceuticals Inc., sponsor of Twenty One, said the first indication his firm had of the alleged fix was when he read it in the news- papers. "Shocked" was the reaction he gave to the August 1958 article. Pharmaceuticals Inc. sponsored Twenty One for 105 weeks (from Oc- tober 1956 to October 1958), cancelling several weeks after the incident became public, Mr. Kletter stated. He said, after having been associated with Barry & Enright for several years, he found the story hard to believe and took Mr. En- right's assurances at face value that the questioning was on the level. However, he said, subsequent developments have convinced him that contestants were coached on correct answers. Mr. Kletter said that Pharmaceuticals paid Barry & Enright $15,000 per show for production cost plus $10,000 week- ly for prizes. In addition, the sponsor paid NBC approximately $50,000 week- ly in time charges, he said. He denied ever discussing the "audience pull" of specific contestants with Barry & En- right or recommending that any specific contestant be kept on the program or dropped. He said he had no knowledge and did not keep up with monies paid to con- testants. The contract provided for prize money to be returned to the sponsor, he said, if an average of $10,000 week- ly was not given out. No refund from this source was ever received or expect- ed, he said, with actual prize money handed out over the two years the pro- gram was on the air actually exceeding what the sponsor paid by $75,000. Actual sales of Geritol, principal product advertised on Twenty One, were hurt by the scandal, Mr. Kletter said. In spite of this, the witness said. Pharmaceuticals continued to sponsor Twenty One for two months after the public disclosures. "We were not ready to throw these men out in the street until we had some facts," he said. Mr. Kletter reported that his firm made no independent investigation of the charges but was told by the network that it had investigated and found the charges groundless. Mr. Kletter, formerly with the Du- Mont Tv Network, said that Pharma- ceuticals Inc. sponsored another Barry & Enright show, Concentration, for four weeks after Twenty One was dropped "out of the graciousness of our hearts." Subcommittee Chief Counsel Robert Lishman questioned Mr. Kletter at length about advances on winnings made to various contestants. The wit- ness said that in some instances he was apprised of the advances but had no objections. He denied that this gave any indication that the shows were fixed. Commercial Interest • Mr. Kletter said his main concern with the show was for the sponsor's commercials. He said he had no knowledge of how much was paid individual contestants. The sponsor assigned the rights to Twenty One to NBC in March 1958, he said, and the network contributed to its cost in return for Pharmaceuticals' pur- chase of other time periods. While Twenty One was on the air, Mr. Kletter said, the sponsor considered the show a good $31/2 million annual advertising investment. He said Pharma- ceuticals' sales are approximately $25 million annually with about 40% of this amount going for advertising. He pointed out that the firm sponsored several tv shows other than Twenty One. Rep. Springer asked the witness to furnish the committee with monthly sales of Geritol for the two years Twenty One was on the air. Leibbrand Claims No Chance • Miss Rose Leibbrand, one-time contestant on Twenty One, testified that although she was given the answers to questions, she had no chance to win because of in- structions on what point-value questions to select. Miss Leibbrand, former ex- ecutive director of the National Federa- tion of Business & Professional Wom- en's Clubs, said that Mr. Freedman gave her the questions and answers, prior to the show. He stressed, she said, that the ques- tions already had been used and would not be asked on the show even though they were. Also, she testified, the pro- ducer insisted that she select questions worth not more than seven or eight points. She was defeated Nov. 14, 1956, by Mr. Stempel. Miss Leibbrand said she had no con- tact with anyone connected with Twen- ty One after her appearance. "They wouldn't look me in the eye," she said. • Government notes Tariff dispute • A complaint by WSAZ- TV Huntington, W.Va., alleging that AT&T has charged a greater compensa- tion for program transmission channels between Columbus, Ohio and Hunting- ton than that specified in FCC tariffs, was designated for hearing last week by the FCC. The proceeding will include inquiry into whether the charges, clas- sifications, regulations and practices in the tariffs are unjust and unreasonable, or unreasonably discriminatory, and whether excess charges have been made and, if so, the amount of damages WSAZ-TV may be entitled to. Grant for Bowling Green • The FCC granted George A. Brown Jr. a new tv WITH ITS NEW, TALLER TOWER WGR-TV now covers more homes than ever before in the prosperous Western New York area and Canada. Strategically re-located in the center of the prime Buffalo area — the nation's 14th largest market — WGR-TV's new tower still provides metropolitan viewers with the best reception of any TV station. Mail and phone calls confirm the fact that viewers in the Southern tier of New York and Northern Pennsylvania now get even better reception from WGR-TV. For advertisers interested in across-the-border coverage, WGR-TV now beams the best U. S. signal into Toronto and other parts of Southern Canada. With complete Video-tape facilities — the first in Buffalo — and the finest NBC and local programming, WGR-TV offers advertisers better sales opportunities than any other station in the market. For best results from America's most powerful selling medium, call your Petry television representative about availabilities on WGR-TV — this year celebrating its fifth anniversary. NBC • CHANNEL 2 • BUFFALO GR-TV, WGR, Buffalo, N. Y. . WROC-TV, Rochester, N. Y. . WNEP-TV, Scranton-Wilkes-Bari WSVA-TV, WSVA, Harrisonburg, Va. • KFMB-TV, KFMB, San Diego, Calif. . KERO-TV, Bakersfield, ... • ■ vH station to operate on ch. 13 in Bowling Green, Ky. and denied a competing ap- plication of Sarkes Tarzian Inc. The grant reversed a Sept. 8 initial decision which proposed the grant of the Tarzian application and denial of Brown. More time for KSOO-TV • KSOO-TV Inc., Sioux Falls, S.D. has been granted additional time to construct its KSOO- TV and to increase visual ERP from 28.9 kw to 316 kw and its antenna height from 540 to 1,060 ft. Also grant- ed by FCC was permission to move the proposed transmitter site from 9 miles east of Sioux Falls to about 33 miles east of that city. The construction under the modified permit is to commence not later than Dec. 7 and be completed not later than 6 months thereafter. The FCC simultaneously denied a motion by Mid- continent Bcstg. Co. (KELO-TV) Sioux Falls to change and enlarge issues. Comrs. Robert T. Bartley and Robert E. Lee dissented. Charges false ads • The Federal Trade Commission has charged Safe- way Stores Inc. with making false claims for its "Slender Way" bread, saying that despite Safeway's adver- tising on radio and tv and in news- papers, the bread is not a low calorie food, does not have less calories than ordinary bread, and eating it will not cause weight reduction nor prevent its gain, and added that the name itself is misleading. Safeway said it had no evi- dence of anyone being misled, but added it is studying the complaint. Safeway has 30 days to answer. Quiz on Red channels • The Commu- nists have picked up a dirty capitalistic trick — the use of quiz shows on radio programs beamed to the free world. This was reported by the U.S. Informa- tion Agency in its report to overseas posts on first half of 1959 international broadcasting developments. Prizes are trips to countries behind the Iron Cur- tain. USIA also reported that Commu- nist radio broadcasting to the free world rose 7% this year over the same period last year, from 2,530 to 2,701 hours per week. Red broadcasts to the touchy Near East, South Asia and Africa rose 15% in the first six months of this year, USIA reported. The Voice of America, in comparison, now broadcasts 567 hours weekly in 37 languages. Crowded hearing • About 100 lawyers attended the first pre-hearing conference in one of the FCC's wholesale radio hearing cases Oct. 6 in Washington. The meeting, too large for one of the FCC's regular hearing rooms, was held in the auditorium of the Dept. of Com- merce. Almost 60 applicants are in- can be beautiful 99 More than 80,000 people were in nearby Darlington, S. C, on Labor Day tc — tch Bob Burdick and Joe Weatheny team op to win $7,725 second money in the 10th annual world-famous Southern 500 Stock Car Race. South Carolina's more than 2'/3 million citizens cannot possibly be covered by the first TV market stations alone. WBTW offers you easy access to South Caro- lina's second sociable million largely free from effective competition. Check NCS #3 totals for South Carolina TV stations. One good look and you'll agree "Second^ Can Be Beautiful." Serving South Carolina's SECOND Biggest TV Market LUBTUU FLORENCE, S.C. 354,390 Total ttti in Marktu — updated Spring Sri Count baled on NCS #3 courrof. | 214,600 193,480 179,600 THE JEFFERSON STANDARD BROADCASTING COMPANY represented nationally by CBS TV Spot Sales volved in the 1230-1240 kc case, which also affects more than 100 existing sta- tions listed as "parties." The regular hearings are scheduled to start Nov. 23, with Hearing Examiner Charles J. Frederick presiding. More than 300 participants are expected to be present when the hearings commence. Triple identity • WAVY-TV Ports- mouth, Va., has been granted waiver of Sec. 3.652 (a) of FCC rules to identify itself with Newport News as well as Norfolk-Portsmouth. Comr. Robert T. Bartley dissented. Moving day • The FCC last week waived Sec. 3.610(b) of the rules to give WEAR-TV Pensacola, Fla, (ch. 3) permission to move its transmitter ap- proximately 0.7 mile, change its antenna system and increase antenna height from 1,213 to 1,220 ft. WEAR-TV will not be granted operating authority for the change until WLBT (TV) Jackson, Miss., begins regular program opera- tions on ch. 3, with facilities presently authorized. Sailing for Geneva • FCC Comr. Rosel H. Hyde was due to sail last Friday aboard the U.S.S. Constitu- tion for Geneva to attend the plenipo- tentiary conference of the International Telecommunications Union. Comr. Hyde is vice chairman of the U.S. dele- gation. The conference, beginning Oct. 14, will take up administrative and pro- cedural programs connected with the work of the UN-affiliated ITU. The shipping strike held up Comr. and Mrs. Hyde's departure for five days. Applicant wants in • Sam H. Bennion, whose application for ch. 8 in Idaho Falls, Idaho, was dismissed by an FCC hearing examiner Sept. 9 because of failure to prosecute, has requested rein- statement. Should his request be refused, the FCC would grant ch. 8 to remaining applicant Eastern Idaho Broadcasting & Television Co. without further hearing. Novelty missing • U.S. Court of Ap- peals in Washington has sustained a district court ruling dismissing a $1 mil- lion suit against CBS. Washington at- torney Ben Paul Noble charged that in 1949 he offered WTOP-TV Washington, a CBS-TV affiliate, an idea for a tv program called Letter of the Law. The program was produced locally for 13 weeks, after which it was discontinued. Mr . Noble contended that the idea was appropriated by CBS in The Verdict is Yours. The lower court denied Mr. Noble's request for an injunction and for damages. The three-judge appeals court, by Circuit Judge Charles Fahy, upheld the lower court and referred to the fact that as a matter of law "the idea relied upon lacked the essential element of novelty." 90 (GOVERNMENT) BROADCASTING, October 12, 1959 "ADVERTISERS ELIGHTED ..." "WMBR-FM on the air a few days with PROGRAMATIC. Our engineers are impressed with the performance of the equipment and our advertisers are delighted with the music." Sidney L. Beighley, Jr. WMBR-A M-FM, Jacksonville, Fla. . "SPONTANEOUS ADULT REACTION..." "With PROGRAMATIC we have distinctively different programming and low cost operation. Spontaneous adult reaction far exceeds our fondest expectations. Lee Howard, General Manager, WEAU, Eau Claire, Wise. "AROUND THE CLOCK..." "Thanks to PROGRAMATIC we're going 24 hours around the clock. Entire staff most enthusiastic. Has given our programming a terrific shot in the arm." ■Frank Lane, General Manager, KRMG, Tulsa, Ok/a. "SEPARATE FM PROFITABLE..." "Converted our FM Station from AM supplement to a profitmaker overnight thanks to PROGRAMATIC." Jack D. Lislon, General Manager, KGNC, Amarillo, Texas STATION EPORT RADIO'S REVOLUTIONARY NEW AUTOMATIC BROADCASTING SERVICE Programming • Equipment • Commercial Injection 'VERY EXCITED..." 'We are all very excited bout the potential 'ROGRAMATIC holds or the future, v fine piece of utomatic equipment." Ichard B. Rawls, Vice President, KPHO Radio-TV, Phoenix, Ariz. "ADULT MUSIC..." "Our listeners and advertisers agree your adult music programming great. Thanks to PROGRAMATIC we have the only different sounding radio station in town— and the sound is profit." Eugene A. Halker, President WQMN, Duluth-Superior, Wise. "USE ON AM AND FM" "Surprised how totally and completely flexible equipment is. Tape quality excellent. I bought PROGRAMATIC for FM, but I am sure going to use it on AM." Tommy Ward Lanyon, Gen. Mgr., KSPL, Diboll, Texas "INCREASED PROFIT..." "Initial advertiser response convinces us that PROGRAMATIC offers great new opportunity for increased profit." . E. K. ( Joe) Hartenbower, Vice Pres., KCMO Radio A KCMO-FM, Kansas City, Mo. THE MUSIC WITH THE GOLDEN TOUCH *SEE PROGRAMATIC IN ACTION AT THE NAB REGIONAL MEETING! PROGRAMATIC BROADCASTING SERVICE Dept. B 229 Park Avenue South • New York 3, New York Show me how PROGRAMATIC can profitably go to work for my radio station. (please print) title station address city state WESTERN ELECTRIC AND DIAL SERVICE ON THE WAY. The Western Electric instal- lers above are wiring a bay of dial switching equipment in a new Bell telephone office in Vincennes, Ind. By mid-December, the 18 000 citizens of this historic community on die Wabash River will be using one of the most modern telephone systems in the country - dialing directly both local and long distance calls Ine complex equipment was made by Western Electric and is being assembled, wired and completely tested by skilled W.E. installers. A TALE OF 6,700 CITIES Last year skilled Western Electric installation teams helped provide more and better Bell telephone service for 6,700 U.S. cities and towns . . . perhaps yours. The pictures on these pages show a team of Western Electric installers helping a Bell telephone company bring dial tele- phone service to its customers. In this case the town is Vincennes, Indiana — but it could have been your town. Like most Western Electric installation projects these days, the Vincennes job is a step toward dial telephone service for everyone served by the Bell System. Bight now some 94% of all Bell customers have dial service. Many of them, as will the people of Vincennes, enjoy the added convenience of Direct Distance Dialing — dialing their own long dis- tance calls quickly and accurately. Working out of 123 key cities, our 16,000-man installation force installs the intricate Western Electric equipment which makes modern telephony possible. Their skill and craftsman- ship contribute greatly to our goal of ever improving Bell telephone service. Beside its installation activities. Western Electric Company has manufacturing plants in 25 cities where we make telephone equipment for the Bell System. Last year we purchased over a billion dollars worth of raw materials, products and services from more than 30,000 suppliers located in every state of the Union. Of these, 90% are "small businesses." The things we make and buy are dis- tributed to the Bell telephone companies through Western Electric distribution centers in 32 different cities. MANUFACTURING AND SUPPLY "MEET THE MAYOR." During an informal sidewalk conference, Chuck Rollins ( left ), manager of the Indiana Bell Telephone Company office in Vincennes, introduces Mayor Lloyd ("Red") Wampler (cen- ter) to Western Electric area supervisor F. E. Oliver. Mayor Wampler says, "We are certainly glad to have a dial central office installed in Vincennes. Improved telephone service is vital to our town's prosperity. ' STEADY AS SHE GOES. After uncrating, the intricate frames of switching equipment are hoisted upright and placed in position. One hundred ninety such frames are being installed in Vincennes, bring- ing dial service to over 7,000 telephone customers. VINCENNES LUMBER DEALER, Jack Klemeyer (right), discusses the new central office with West- ern Electric's job supervisor Russ Bandy. The Vin- cennes business community is looking forward to the completion of the new office — improved tele- phone service is always a help to the businessman. NEWSMAN'S OPINION. Howard N. Greenlee, General Manager of the Vincennes Sun-Commercial and radio station WAOV has a sharp eye for his town's future. He said, "These Western Electric men are a fine crew, and they're bringing Vincennes better telephone service for a better tomorrow." at °H'o NORTH CAROLINA TENNESSEE MISSOURI ^ ARHa- M,Ss'ssipp, WCKY HAS THE LARGEST NIGHTLY AUDIENCE IN THE NATION without three 50 kw New York City Stations 476,150 HOMES NIGHTLY N. S. I. #2 At a cost per M of 8.4c THE BEST BUY IN RADIO TODAY IN THE U.S.A. PROGRAMMING IDEAL NETWORK' IS OPEN Panel notes 'a horrible compromise', mentioning 'junk we had to pick from' Cincinnati, A panel of programmers last week went shopping through shows of the fifties to schedule an "ideal network" for this season's opening forum of the Academy of Television Arts & Sciences at New York. Their choices included some of television's milestones. Others were picked from hunger, but it was apparent that given a choice between current fare and defunct, sometimes the old shows are best. The ATAS panel: William Craig, radio-tv vice president of Grey Adv.; Michael Dann, CBS-TV's programs vice president at New York; Rod Erickson, tv sales vice president, Warner Bros. Pictures; Merrill Panitt, editor of Tv Guide, and Richard A. R. Pinkham, senior vice president in charge of radio- tv, Ted Bates & Co. Gene Accas, vice president for network relations at Grey, was panel moderator. Making Do • Some of the 56 half- hours on the schedule represented "a horrible compromise," they said. "It was hard to get this much out of that junk we had to pick from," Mr. Erick- son testified. Panelists agreed that day- to-day demands of networking limit creativity and allow "no time to be daring." The cost of network tv today points to different developments for future tv, depending on who you are. Mr. Pink- ham sees tv "breaking out of the half- hour straitjacket." Mr. Erickson, longtime Young & Ru- bicam broadcast executive, used the forum to speak as a film man and de- liver a promise that pay television is on its way with "better product." Mr. Accas gave the network score in his five colleagues' selections. Of the 56 half-hours, 11 were ABC-TV shows, 28 CBS-TV and 17 NBC-TV. Variety, "the most basic appeal," accounted for 13 half-hours, drama 8 hours and situa- tion comedy 8 hours. To westerns were devoted 6V2 hours, mystery drama 6, music 3, quiz-audience participation 2 and sports 2. Premises • It was specified that news would precede and follow the 7-11 p.m. nighttime block of programming and that pre-emptions would be made fre- quently for news and entertainment "specials." The panel's choice: Sunday night— "Mr. Wizard," "Maverick," Red Skelton, "Playhouse 90," and "What's My Line?" Monday — "You Are There," "Lassie, I Love Lucy," "Texaco Star Theatre" (Milton Berle), "You Bet Your Life" (Groucho Marx) and "Lin- coln Presents Leonard Bernstein." Tuesday — "Leave It to Beaver," "Rifleman," 94 Jack Benny alternating with George Gobel, "Gun- smoke," Perry Como and "Studio One." Wednesday — "Ozzie & Harriet," "Victory at Sea," "Father Knows Best," "Perry Mason," "$64,000 Question" and "Wagon Train." Thursday — "Mama," "Phil Silvers Show," "God- frey's Talent Scouts," "77 Sunset Strip" and "Omnibus." Friday — "Disneyland," "Real McCoys," "Ed Sullivan Show," "Alfred Hitchcock Presents," and "Cavalcade of Sports." Saturday — "Your Hit Parade," Jackie Gleason, "Your Show of Shows," "Dragnet" and "Person to Person." Three get $1.1 million from Ford Foundation The Ford Foundation has made grants totaling almost $1,125,000 to as- sist three educational television projects during 1959-60, the foundation an- nounced last Friday (Oct. 9). The largest single outlay, totaling $769,442, was made to continue for the third year a nationwide experiment in classroom instruction by television in elementary and secondary schools. Grants of varying amounts were made to 20 educational groups and institu- tions throughout the country, which are conducting the experiment in approxi- mately 500 schools. Nine colleges and universities were allocated a total of $330,530 to free faculty members from their regular du- ties so that they may prepare and de- liver television courses. The Greater Washington Educational Television Assn. was granted $25,000 for assist- ance with engineering, architectual, legal and other services required for the activation of an educational tv channel there. 'Live look' via tape for WTTG (TV) news The use of pre-recorded video tape to create the impression of live video background for one-minute local live newscasts and weather reports is re- ported by WTTG (TV) Washington. The Washington independent says it can, unlike competing stations carrying network fare, break into programs with the newscasts during prime time to give listeners local news. The method is described as being "practically 100%" less expensive than the same newscasts if they were done with a live camera crew on tap at night. The Newsbeat newscasts (three nightly) have a 10-second opening with pre-taped audio and video featur- ing an introduction by News Director Matthew Warren; the station then pre- BROADCASTING, October 12, 1959 for the man who has everything except distinctive correspondence The Remington® Statesman proportional -spacing electric typewriter The search for the finest typewritten correspondence ends with the Remington Statesman. For here is an electric proportional-spacing typewriter of such printing quality and precision manufacture that your every letter looks important . . . is important. The Statesman turns out proportionally-spaced correspondence as crisp and representative as your calling card. Ask your Remington Rand repre- sentative for a demonstration of the twenty exclusive features that make the Remington Statesman the world's finest proportional-spacing typewriter. DIVISION OF SPERRY RAND CORPORATION BROADCASTING, October 12, 1959 95 tapes 45 seconds of video-only shots, using standard newsroom props such as maps and teletype machines; a five- second closing is then pre-taped, again featuring Mr. Warren, with both audio and video. When the newscast is run during a break in a filmed program, etc., Mr. Warren or another news an- nouncer simply voices in late local news events live during the 45-second portion of the video tape. Similar techniques are used for one evening Weather Report of 60 seconds, which features Tippy Stringer (Mrs. Chet Huntley) in the opening and clos- ing portions. Weather Report is spon- sored by Color Inc., paint and wall- paper distributor. The 'seminar approach' to program production The plethora of tv specials on the networks this season is keeping in- dependent producers hopping. Ro- bert Saudek Assoc., New York, which is is creating and producing at least 25 and perhaps as many as 35 specials this year, might paradoxi- cally be called "a custom-tailored tv factory." This apparent contradiction in terms can be explained by pointing out that Saudek Assoc. is considered the sole tv producing organization in the hour or more programming field (live or tape) that maintains a year- round staff. It works on all shows bearing the RSA imprimateur. Other independent producers, according to RSA, hire the creative staff for each property as it goes into produc- tion. Quality control • "We feel that our system, under which we use the same creative team, permits us to control and sustain the quality of various programs," comments Ro- bert Saudek, president. "It is a most diffcult task to sustain quality when so many programs are being pro- duced, some at various stages of the production process." Mr. Saudek contends that the per- manent key employe policy consti- tutes a vital factor in implementing what he calls the "seminar approach" in working out problems for particu- lar shows. Before actual produc- tion begins, the staff assembles; goes over the script; offers ideas and chal- lenges them; suggests improvements and discusses them. In the end, its Mr. Saudek who makes the final de- cision. Most of the staff has been with Mr. Saudek since 1952 when Omni- bus began with the Ford Founda- tion's TV-Radio Workshop. Mr. Saudek looks upon Omnibus as "a sort of seed-bed series," adding that many of the specials he will produce this season will sprout from the Omnibus format. This year Mr. Saudek is commit- ed to producing 25 specials but the number may rise to 35. He observes that Ford Motor Co. has signed for at least four concerts by Leonard Bernstein and the New York Phil- harmonic but as many as six may be produced. Similarly, Dow Chemi- cal is sponsoring at least eight hour- long classic mystery programs but this is a minimum figure. Four other special dramas of one-hour length are under contract to NBC and eight other one-hour programs are close to sponsorship, according to Mr. Saudek. NBC plans to schedule six or more Omnibus programs in the Sunday Showcase and Friday night periods. Some of the programs will be live and some on tape. Many of the latter shows are to be produced on location in Europe. Observes Mr. Saudek: "We are in a sense a network with- out real estate or cables." A typical seminar meeting • Executive producer Saudek (foreground center, with cigarette in hand) presiding at a "seminar" with (clockwise) Judith Barker, production control staffer; Henry May, scenic designer; Mary V. Ahern, feature editor; Leornard Bernstein, who has starred in various Saudek productions, and William A. Graham, a staff director. (Not shown in the photo are such RSA staffers at Alistair Cooke, associate in journalism; George M. Benson, drama associate; Richard H. Thomas, pro- duction controller; David Oppenheim, associate producer.) 96 (PROGRAMMING) BROADCASTING, October 12, 1959 Technamation process reproduces motion A technique which reproduces vir- tually any type of natural motion, or can be used to create original motion effects, and which is easily adaptable to television commercial production, has been introduced by Technical Animations Inc., Port Washington, N.Y. The technique is called Techna- mation. Prototypes of Technamation were on display at the Industrial Film and Audio-Visual exhibition at the Trade Show Building in New York. The motions are accomplished by attaching to the back of a transparency the special Technamation material, which looks like Scotch tape, and illu- minating or projecting the treated trans- parency with a specially screened light. The resulting motion is continuous and free of the flicker or stroboscopic ef- fect involved in conventional anima- tion or moving picture techniques. For the past month the technique has been utilized on the weather map shown each morning on NBC-TV's Today show. It also has been used for a Goodyear Tire & Rubber Co. commer- cial showing a spike piercing a tire, the air rushing out and the tire col- lapsing. Benton urges pay tv to aid etv stations Educational tv stations should em- brace pay tv to increase revenues, ex- Sen. William Benton, publisher of En- cyclopedia Britannica, said Oct. 1 in an address to the National Democratic Women's Club in Washington. Pay tv will not pose a threat to commercial tv stations and networks, he contended, advising them to request the FCC to permit pay tv for educational outlets. "The tens of thousands who now trudge to evening courses in history, economics and politics, and great books — through rain and snow and dark of night — could become hundreds of thou- sands and millions," he said. "The ever- accelerating pace of social change re- quires that the mass media must learn to serve as 'schools of the public'." TelePrompTer sales Sales of TelePrompTer, New York, rose in the first half of '59 to $ 1 ,9 1 0, 1 94 from $1,613,321 in the comparable pe- riod of 1958, according to a semi-annual report by Irving B. Kahn, TelePrompt- Ter president-board chairman. Report stressed that company's Communica- tions Div., which handles closed-circuit telecasts, "has consistently led the indus- try in both dollar volume and in number of events." COMPETITORS, YES... MAURICE BERTHON General Manager Berthon Cleaners and Dyers BUT THEY'RE BOTH SOLD ON WAPI RADIO "WAPI programs are thoughtfully produced and professionally pre- sented. This attracts the adult radio listeners who are our customers. Utopia Cleaners and Dyers are sold on WAPI." I I I I I "We feel that quality dry cleaning and quality ra- dio go hand in hand. That's why we use WAPI radio exclusively to deliver our sales story. This is the station with the adult audience. ' ' WAPI 50,000 Watts* BIRMINGHAM, ALABAMA REPRESENTED NATIONALLY BY HENRY I. CHRISTAL CO., INC. •5,000 Nights BROADCASTING, October 12, 1959 97 List radio— tv rules for '60 Olympic games Regulations for accrediting radio-tv stations that wish to cover the Feb. 18- 28 VIII Olympic Games at Squaw Val- ley, Calif., have been firmed up by the Organizing Committee's Radio-Tv Ad- visory Committee. The accreditations are in three classes: "A," includes all national organizations and networks (domestic and foreign); "B," includes regional networks, owner- ship groups and all California and Nevada stations; "C," covers individual stations outside those two states. CBS-TV has bought the telecasting rights to the winter games, but Olympic rules permit tv and movie newsreels to show three minutes of Olympic footage daily providing none use more than three such segments in all news pro- grams within 24 hours and provided there are at least four hours between each showing. There are no restrictions on the num- ber of interviews originating from the valley. A newsreel pool has been organ- ized to make newsfilm of events avail- able to stations. • Program notes In the majors • Master Control, half- hour taped series produced by the South- ern Baptist Radio & Television Conven- tion, now is in nearly 100 markets. The series, offering light music and celeb- rity interviews, is aimed at major-mar- ket distribution. The format, called a departure from standard religious pro- gramming, is patterned on NBC's Moni- tor. Sharing the fire • KOFI Kalispell, Mont., covered a fire in the same block as its studios by extending a mike out of the control room window. The fire was not out when the daytimer signed off in the evening so KOFI fed fulltimer KGEZ Kalispell with beeper reports. This coverage continued until KOFI had to evacuate the studios because the fire was spreading. KOFI's staff worked through the night to get the station on the air the next morning. Authoritative • Stock reports on the 6:30 p.m. newscasts of WNEW New York should sound authentic. They are delivered by Wall Streeters fresh from the day's transactions. A corps of brok- ers, customers' men, market analysts and financial writers serve on a rotating basis, telephoning WNEW their one- minute summaries shortly after closing. The idea started as an experiment a few weeks ago and has since been adopted as a regular feature of the daily news- casts. Race action • Banner Films Inc., New York, has acquired from International Film Distributors Inc., N.Y., distribu- tion rights to "Speedway International," new series of 39 half-hour films of major auto, motorcycle and motorboat races. Available in color and black and white, the series was released for syn- dication Sept. 21. Splish splash! • KFSD-AM-TV San Diego went aquatic to cover the record- breaking 22 mile ocean swim of young Carol Chaplin from Coronados Island to San Diego. Hiring a boat, KFSD promotion director Frank Reynolds, and two cameramen kept the mainland informed on Carol's progress and filmed the entire trip for KFSD-TV's nightly news program. No sale • WABC-TV New York said last week that it will not carry Love Is the Problem, across-the-board half hour series offered by Alexander Film Co., Colorado Springs. The Alexander Co. had reported the sale to Broadcasting, which carried an item to that effect Sept. 28. A.L. Hollander Jr., program director of WABC-TV, said the station had been interested in the series earlier rSWlNGLES^||ig§ S CUSTOM MADE j j 1 \J ON CONTRACT U.S. only ♦SWINGLES are swinging jingles that sell your station, win audience loyalty. COMMERCIAL SWINGLES, TOO. Complete custom-made — no open ends and no inserts. SWINGLES are so good, over 700 stations have ordered, 98% re-ordered. Put this record to work for you, too! Write, wire, or phone. THE JINGLE MILL • 203 W. 49 St., N.Y. 19, N.Y. PLaza 7-5730 98 (PROGRAMMING) this year but that it subsequently canr celled the order. Country, western music • Roy Acuff's Open House, a filmed syndicated coun- try and western music series, is being put on the market by Acuff-Rose Art- ists Corp., Nashville, which is handling sales-distribution. The series is a pres- entation of Milroy Productions Inc. there. Sales representatives: John T. Link, Nashville; Ben Berry, Chicago. Family Advice Feature • Creative Services Inc., Chicago, reports sale of Dottie Frye, Your Dear Friend, cap- sule family advice feature, to following stations: WNDY South Bend, Ind.; WELL Battle Creek, Mich.; WAZL Hazleton Pa.; WHLL Wheeling, W. Va.; WEEL Fairfax, Va.; WCMP Pine City, Minn.; KRDO Colorado Springs, Colo., and KITN Olympia, Wash. Sales 'locked up' • Ziv's sale of Lock- up to WRCA-TV New York brings ex- posure to 189 markets, the program firm reports. Other recent purchasers of the crime stories starring MacDon- ald Carey: Rural Electric Cooperative for Montgomery, Ala.; Child's Big Chain food stores, Tyler-Longview, Tex.; Barber Transportation Co., Rapid City, S.D.; Savannah Sugar Refining Co., Johnson City-Bristol, Tenn., and Rose-Talbert Paint Co., Columbia, S.C. Target: teens • New project of USO public relations department, which oper- ates on behalf of welfare of Armed Forces personnel, will be organization of "USO-Disc Jockey Network" to reach pre-induction teen-age audience catered to by dj's. To be undertaken during next year, project contemplates exchange of lists of most popular re- cordings being played by Armed Forces Network (AFN) disc jockeys throughout world for GI audiences, which USO hopes will give dj's on domestic stations incentive to play same recordings. USO identification would be established through "USO — Wherever They Go". Heading project is Col. Edward M. Kirby, war-time head of Radio Branch of Army and former NAB public relations director. Small-fry taped • KTLA (TV) Los Angeles this month is to start Dixie- land Small-Fry both as a local program and as a taped show for national syn- dication by Paramount Television Productions. Half-hour show, featur- ing a band composed of professional musicians aged 12 to 16 plus teenage vocalists, is designed to reverse the formula of adult performers with teen- age appeal by using teenage entertain- ers with an all-family appeal, adults as well as youngsters. The series is produced and written by Tom Cole and Bill Hollingsworth. BROADCASTING, October 12, 1959 Here are the next 10 days of network color shows (all times are EDT). NBC-TV Oct. 12-16, 19-21 (6:30-7 a.m.) Con- tinental Classroom. Oct. 12-16, 19-21 (12:30-1 p.m.) It Could Be You, participating sponsorship. Oct. 12, 19 (10-11 p.m.) Steve Allen Show, Plymouth through IM.W. Ayer. Oct. 13, 20 (9-9:30 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Dancer- Fitzgerald-Sample. Oct. 13, 20 (9:30-10:30 p.m.) Ford Startime, Ford through J. Walter Thomp- son. Oct. 14, 21 (8:30-9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, Craig & Kummel. Oct. 14, 21 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Oct. 15 (9:30-10 p.m.) Ford Show, Ford through J. Walter Thompson. Oct. 16 (8:30-9:30 p.m.) variety pro- gram. Oct. 17 (10-10:30 a.m.) Howdy Doody Show, Continental Baking through Ted Bates. Oct. 17 (10:30-11 a.m.) Ruff and Reddy Show, Mars through Knox-Reeves and Bor- den through Benton & Bowles. Oct. 17 (2:15 p.m. -conclusion) NCAA football, participating sponsorship. Oct. 17 (7:30-8:30 p.m.) Bonanza, RCA through Kenyon & Eckhardt. Oct. 18 (8-9 p.m.) Our American Heri- tage, Equitable through Foote, Cone & Belding. Oct. 18 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through Campbell-Ewald. Oct. 18 (10-11 p.m.) Rexall TV'Special, Rexall through BBDO. UPI manual • A press-wire manual to guide newscasters will be prepared by a committee representing United Press International broadcast associations in New York state and New England. The year-long project is designed to provide a guide containing sections on collect- ing, writing, editing and distributing radio news. Basis of the handbook will be a preliminary draft written by Alan Wade. New England radio news editor of UPI, Boston. Talent hunt • Because the disc jockey is most apt to be exposed to new local talent and because he is best equipped to judge its value, Tops Records is calling on the nation's deejays to aid it in building a strong artist roster, following Tops' entry into the singles field. George Sherlock, national promo- tion manager of Tops, who is already auditioning several performers suggest- ed by station platter spinners, invites any disc jockey who knows of a per- former he thinks Tops should audition to send a master or audition dub to Dave Pell. A&R director, at Tops" western headquarters at 5810 S. Nor- mandie Ave., Los Angeles 44. Mr. Sherlock is himself contacting deejays in Atlanta, Baltimore, Chicago. Cleve- land, Detroit and Philadelphia during a trip to introduce Tops' first single release in those markets. New package • Sterling Television Co., New York, has released 150 fully animated color cartoons, each of which is introduced and hosted by a character named "Capt'n Sailor Bird," also the title of package. Episodes are in "cliff hanger" form — providing a carryover from one chapter to the next. The series was created for tv by Ted Esh- baugh Studios, New York. Sales of the package have been concluded with WGN-TV Chicago and WGR-TV Buf- falo, Sterling reported. Game broadcasts • WINS New York announces an agreement with Madi- son Square Garden executives for broadcast rights to home and away games played this season by the New York Rangers (hockey) and the New York Knickerbockers (basketball). A minimum of 127 contests out of a total of 145 games will be covered, it was reported. Anheuser-Busch for its Budweiser beer, through D'Arcy Adv. Co., St. Louis, will sponsor the broadcasts. Broadcast starting dates: Oct. 7 for the Rangers, and Oct. 24 for the Knicks. Clark in Milwaukee • WOKY Milwau- kee has scheduled the Dick Clark Caravan of Stars into the 12.800- seat -Milwaukee Arena Oct. 31. Billed as a WOKY Spectacular, the program will include singers Paul Anka, Lloyd Price, Duane Eddy and others. ATAS honors Godfrey • The Aca- demy of Television Arts & Sciences in New York has chosen Arthur Godfrey as guest of honor for its "Close-Up 1960" dinner and show. The second annual ATAS tribute is being accorded the CBS personality for his "outstanding contribution to television." The event will take place Dec. 4 at the Seventh Regiment Ar- mory on Park Ave., with Charles Andrews, producer of the Godfrey CBS-TV programs, in charge of the featured show. David Tebet, NBC di- rector of talent relations, is chairman of the committee handling the affair. WOWO Heritage Awards • A compe- tition "to bring recognition to teach- ers and stimulate students' interest in history" is being run for the second year by WOWO Fort Wayne, Ind. Registration blanks for the Heritage Award have been sent to the state's high schools. Deadline for entries is April 1, 1960. The competition calls for a selected student from each school to write a history essay. The winning student and his teacher will receive an expense-paid trip to places of historical interest. 7 NEGRO Community Programming SPANISH/PUERTO RICAN Programming 24 HOURS DAILY of Whirl-Wind sales action WWRL NEW YORK DE 5-1600 *10:00AM-5:30PM **5:30PM-1 0.00AM BROADCASTING, October 12, 1959 99 EQUIPMENT & ENGINEERING SMPTE HEARS VIDEO REPORTS Sarnoff Medal to Dr. Walter Baker Progress reports on the latest develop- ments in video tape recording and in television equipment and practices were presented during a convention of the Society of Motion Picture & Television Engineers in New York last week. A highlight of the meeting was the presentation of the David Sarnoff Gold Medal of SMPTE for "meritorious achievement in television engineering" to Dr. Walter R. G. Baker, president of the Syracuse University Research Corp. The citation praised Dr. Baker's "long career in electronics" and his achieve- ments as chairman of the National Television Systems Committee, which worked out technical standards later ac- cepted by the FCC as the basis of the commercial television system in the United States. Papers read at the convention in- cluded: "A Transport Mechanism Design for the Television-Tape Recorder," by J. G. Lee, Broadcasting and Tv Equip- ment Division, RCA, which describes the major units of a television transport mechanism and explains the basic func- tion performed by each unit. Double System • "Double System Recording and Editing with Video Tape," by Oscar Wick, NBC, Burbank, Calif., which points out that the prac- tice of the motion picture industry is to record and edit sound and picture separately. This procedure, Mr. Wick claims, affords "vastly improved" pro- duction flexibility over single-system methods. This added flexibility can be used to advantage with video tape, ac- cording to Mr. Wick. "Video Tape Recording and Inter- changeability Requirements," by K.B. Benson and P.E. Gish, CBS-TV, New York, which notes that the use of tape in broadcasting usually requires that recording be played back with a dif- ferent head assembly from that em- ployed for the original recording. It is essential therefore to maintain close control of many manufacturers para- meters and operating standards, the authors assert. Essential electrical para- meters are said to include the value of carrier frequency corresponding to reference video levels, and standardiza- tion or response-frequency characteris- tics of audio, video and carrier chan- nels. Mechanical dimensions to be con- trolled include those relating to the video-track azimuth,- pitch and width, the authors pointed out. "Problems in Video Tape Editing," 100 by Ralph R. Wells, Columbia Pictures Corp., Hollywood, which suggests the use of printed edge numbers, magnetic cue tracks, sprocket holes and elec- tronic synchronizing systems as possible solutions for technical problems arising in editing tape. "Video Tape Analyzer," by A. A. Goldberg and Merle R. Hannah, CBS Labs., Stamford, Conn., which describes the functions of the VTA. The authors point out that the Analyzer measures these tape parameters: number and characteristics of dropouts, comparative frequency response, comparative noise figure, comparative sensitivity and out- put level, and ability of tape to resist mechanical abrasion. Amplifier • Other papers relating to broadcasting included: "A Special ef- fects Amplifier for Non-composite or Composite Monochrome or Color Tv Signals," by Ralph Kennedy, NBC New York; "A Noise-Stripping Process for Picture Signals," By R.E. Graham, Bell Telephone Labs.; Murray Hill, N.J.; "Eidophor: The Image Bearer," by Fel- ton Davis Jr., Eidophor Inc., New York; "A New Method for Measuring and Controlling Brightness Values for Studio Lighting," by Century Lighting Inc., New York. Production of radio, tv sets ahead of '58 Radio and tv set production and re- tail sales are running well ahead of last year. A gain of nearly 50% in radio set output was reported Oct. 8 by Elec- tronic Industries Assn. — 8,946,044 sets (including $3,434,345 auto models) for the first eight months of 1959 compared to 6,193,529 ( 1,893,813 auto sets) in the same 1958 period. Fm set produc- tion totaled 290,862 units for the pe- riod, more than double the 134,653 in the same 1958 months. Radio set production in August total- For speedy hi-fi spots • Broadcast Electronic Inc., a new Washington-based firm, has introduced the Spotmaster — a high-fidelity magnetic tape recorder which cues electronically as it plays. It is an all-transistorized unit designed to handle any number of spots or promos running from 5 seconds to 41 minutes in length. Shown above are two of the compact playing units and a rack of plastic-encased continuous-loop-tape cartridges. Designed for radio and tv operations and modified for use by small as well as large stations, the Spotmaster is available for sale or lease (maintenance included) and costs $300 for recording unit and $600 per playback unit. Speed of operation, tightness of cues, ease of maintenance and durability and quality of the lubricated magnetic tape are among its advantages. Officers of Broadcast Electronics are: Ben Strouse, president of WWDC (Washington) Inc., president; William T. Stubblefield, consultant and assist- ant to president; Jack Neff, vice president, sales, and Ross Beville, WWDC engineer, treasurer. Above named are also on board of directors. BROADCASTING, October 12, 1959 TVH Is POWER SELLING K A N S A S ed 1.009.423 sets (279.424 auto. 42.- 886 fm) compared to 981.394 (242.915 auto, 21,335 fm) in August 1958. Retail sales of radios totaled 4,357.- 421 units (excluding auto sets) for the January-August period compared to 3.- 806.519 in the comparable 1958 months; 671.713 in August compared to 628,840 in the same 1958 month. • Technical topics New mike • Audio Electronics Div. of Superscope Inc.. Sun Valley. Calif.. has introduced the Sony CR-4 Radio (Wireless) microphone. Operating on 27.12 mc fm. the model consists of an all-transistorized fm transmitter and an eight-tube fm receiver with wide band AFC, a small lavalier dynamic microphone and carrying case. Price: S250. Pay-tv equipment • Jerrold Electron- ics Corp., Philadelphia, has reached an agreement with International Telemeter Co., a division of Paramount Theatres, to manufacture equipment for Tele- meter's proposed pay-tv operation in West Toronto, Canada. Jerrold is work- ing with Trans Canada Telemeter and Canadian Bell Telephone Co. in the construction of the outside plant and basic distribution equipment for the Canadian operation, according to E.E. Fitzgibbons. president of Trans Canada Telemeter, a division of Famous Play- ers Canadian Corp. The agreement also calls for Jerrold to manufacture special electronic amplifiers and related dis- tribution equipment, as well as to engi- neer and install Telemeter closed-cir- cuit systems. Aural color • Audio Devices Inc., N.Y., is making recording tape in two new colors. Blue and green have been added to the standard oxide brown. They are offered to help users separate categories of recorded material, master tapes and others and material recorded at different levels or equalizations. Blue and green tape is identical to quarter- inch standard brown, selling for the same price and available on lO'i-inch professional reels and other sizes. RCA ships gear • RCA reports the fol- lowing shipments to stations: color tv tape recorder to a government location (identity and location withheld): a monochrome vtr to WISN-TV Milwau- kee, two vtr's to WBAL-TV Baltimore; a superturnstile antenna and a used 25- kw amplifier to KMMT (TV) Austin. Minn.: a pylon antenna to WFAM-TY LaFayette. Ind.: a used pylon antenna and used 1-kw transmitter to KNDO (TV) Yakima. Wash.: an 1 1-kw trans- mitter to KOLO-TV Reno: used 5-kw transmitter to Midwest Electronics. Fargo, N.D.. and a 10-kw transmitter to WFBG-TV Altoona, Pa. EXCLUSIVE UNDUPLICATED CBS-TV COVERAGE WICHITA to SELL KANSAS ^ More people view KTVH than any other Kansas TV (Nielsen, June, 1958). BUY |o>o»e»ot|j ! Program Guide For I 1 FM-SCA LICENSEES! 5 Present and Prospective 5 • * 5 The only background music on tape 3 3 that isn't also on transcriptions J 5 available to any broadcaster is 0 2 — — § 0 "Trade Mark 5 5 Exclusive franchise territories for this 5 5 exclusive tape program service now 5 5 being allocated. No franchise fees. 9 5 No percentages. For franchise par- 5 g ticulars, availabilities and audition — J 0 _ - 0 § mail coupon today for complete particulars. 3 o ~~ ™~ ~ — -— ~ ~ ~ — - — ~ ~~~ » ♦ MAGNE-TRQNICS, Inc. jj ♦ 49 West 45th Street, New York 36, N. Y. 2 ! 0 Please rush complete particulars on exclusive 0 J franchise plan for FM-SCA and wire services. § s s 0 NAME - „. $ • ♦ 0 » 3 STATION % 0 0 5 STREET J 5 S 5 CITV STATE 3 BROADCASTING, October 12, 1959 109 This four-leaf clover is worth looking over! MISSOURI'S 3rd TV MARKET 151,400 TV HOMES* Lucky KODE-TV, Joplin, Mo, is 28% taller, 29% more powerful than the nearest competition. And KODE-TV covers: • a 4 state area • 151,400 TV Homes • 669,800 people with $776,919,000 buying power. KODE-TV CHANNEL 12 JOPLIN, MISSOURI CBS-ABC Rep. by Avery-Knodel • A member of the Friendly Group me *TV Mag, June '59 .HOWARD E. STARK, Brokers and Financial Consultants Television Stations Radio Stations 50 East 58th Street New York 2 2, N.Y. ELdorado 5-0405 ADVERTISING eUSlNESSPAPER3 MEANS BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications from copy points provided in a na- tional campaign that ran on 180 radio stations in 40 markets last summer. Mr. Pledger was awarded $500 for his efforts. Honorable mentions went to Joe Patrick, KFAB Omaha; Jack Gale, WITH Baltimore; Phil Sheridan, WFIL Philadelphia; Pat Chambers, WDAE Tampa, Fla.; Bill Edwardsen, WGY Schenectady; Bob Bacon and Dick Fay, WDRC Hartford, Conn.; John Lascel- les, WGR Buffalo; Bill Jenkins, WIL St. Louis; Chuck Philipps, WEMP Mil- waukee, and Bill Cordair, WICC Bridgeport, Conn. Self imposed exile A disc jockey and his three teenage children recently confined themselves to an atomic fallout shelter for seven days and nights. They proved to listeners of KALL Salt Lake City, that life inside the shelter, although not pleasant, could be bearable and even interesting. During their voluntary exile, Flo Winewriter and his three children, Terry (15), Susan (14) and John (12) existed on emergency food supplies recommended by Utah Civil Defense officials. The fallout shelter was located in a display at the Utah State Fair. Fair of- ficials rated KALL's display the most popular exhibit of the fair. In a phone call, Leo Hoegh, national director of Civil Defense, thanked the Winewriters for "proving to the country the need for home Atomic Fallout Shelters and dem- onstrating their practicability." Upon emerging from their shelter, the Winewriter clan's first requests were for a cold glass of milk, a hot bath and a good night's sleep in a comfortable bed. blankets, electric percolators, etc.). Other winners in each game are awarded desk pen sets. Within the first 24 hours of the con- test, there were more than 40 winners. Public service pays off San Francisco Bay area stations re- ceived a shock recently when they re- ceived a "thank you" gift from the Northern California Tv-Radio Council for Tuberculosis Education. The gift was the free services for one month of the council's tv and radio director, Bev Scoble Hughes, as vacation relief. The versatile lady offered her eight- hour day to any radio-tv station in any department from secretarial, to produc- tion, sales, publicity, traffic, switch- board, music library and directing. Why the thanks from the TB Coun- cil? Simple. In Bev Hughes' own words: "You've been so generous in giving us time on your station — we want to give you some of my time." CBS-TV's amateur reporters Women from each state of the U.S. and the District of Columbia partici- pated in the second annual CBS-TV Daytime Televisit Week. The project, which was designed to focus attention on the network's daytime schedule and personalities, had 51 women visit New York and Hollywood. They were chosen by their local CBS-TV stations and a local newspaper to serve as non-profes- sional correspondents for the week. The filed stories each evening, by tele- type of the program viewed in rehearsal, personalities interviewed, CBS-TV in- stallations visited and the sights they saw in New York and Hollywood. Washingtonians 'on the air' # Drumbeats Public response to a new game, "Dial Your Voice," has been so heavy that WWDC Washington, D.C., has set up special facilities and additional space. Ten operators and three recording technicians, employed through the "Hire the Handicapped" program are needed to handle calls from listeners eager to hear their voices on the air, as well as hopeful of winning one Of 3,300 weekly prizes. Listeners call a special WWDC phone number and record the message "WWDC is my favorite station." They then give the operator their name and address. Every half-hour, 24 hours each day, WWDC airs 10 recorded messages, omitting names and addresses. Listeners who hear their own voices then call an- other special WWDC number. The first listener identifying his voice in each half-hour game wins a major prize (transistor radios, clock radios, electric Old radios never die • As a commu- nity service project, WPEN Philadel- phia asked its listeners to send old radios to the Philadelphia Working Home for the Blind, where blind workers will re- pair them and find new homes for the instruments. Within three days, officials at the Blind Home asked WPEN to dis- continue their announcements. They had been swamped with sets ranging from models of the late '20's to present day portables. Minute men • The old saying, "Brevity is the soul of wit" has been reworded to read "Brevity is the start of sales" by KBON Omaha, Neb. Account execu- tives are now equipped with three- minute egg timers. When calling on clients, they walk in, put the timer down and promise to be through their story before the sand runs out. Omaha busi- nessmen apparently enjoy the brevity, as HO (FANFARE) BROADCASTING, October 12, 1959 A chart for agency buyers • Three agency executives look over fall pro- gramming chart prepared by KTLA (TV) Los Angeles for its special pres- entation in New York late last month. L to r: Richard Jolliffe. KTLA's general manager; Peter M. Bardach, senior media buyer at Foote, Cone & Belding; Len Tarcher, account executive-associate media director, Lennen & Newell; Albert Skolnick. media supervisor for Ted Bates; Lon King, assistant vice president, tv research-promotion at Peters, Griffin, Woodward, KTLAs representative. sales have increased since KBON started sending out its "Three-Minute Men.'" Sing along • KOIL Omaha listeners have been asked to write in 25 words or less, why they would like ""to sing along" with Alvin and the Chipmunks, of re- cording fame. The winner will be invited to KOIL's studios to sing along with the Chipmunks, and will receive a recording of his accomplishment. Music hour • An appreciation of classi- cal music by school students, is being promoted by WINF Manchester. Conn., and 15 public school systems. An hour- long Sunday afternoon presentation features former concert pianist John Gruber. A weekly essay contest, to be written about that week's program, of- fers record albums to three winners chosen for each contest. Help wanted • A daily one-minute public service program on KDAL Du- luth, Minn., the Work Sheet, which of- fers employment opportunities from the local state employment office, has been so successful that the employment office has stopped using newspaper classified columns. According to KDAL. usually just one or two announcements will fill the job. D.j. for a day • Mayor George Chris- topher of San Francisco, turned disc jockey on KSFO recently to plug the opening of the local Area Crusade (fund raising campaign). The mayor was the first of several KSFO "Good Guys" who appeared on the station to promote the united charity drive. Whereas and therefore • In recogni- tion of ABC-TV's new adventure series Bourbon Street Beat, which has a New Orleans locale. Victor H. Schiro, acting mayor of that city, proclaimed last Mon- day (Oct. 5) as "Bourbon Street Day." The hour-long series, which had its net- work debut Oct. 5, is seen locally on WVUE (TV). Mayor Schiro's procla- mation pointed out Bourbon St. as one of New Orleans' greatest tourist assets and attractions. Voters register • The location of neigh- borhood registration booths and general voting requirements were given to ap- proximately 800 Clevelanders who called KYW-AM-TV there, at the in- vitation of station personalities and newscasters. The telephone inquiries were answered by the County League of Women Voters. League spokesmen stated twice the number of calls were received this year as last, when the league used its own phones and had publicity on all local radio-tv stations and in the press. The only promotion for this year's effort was that of the KYW stations. Accent on Creativity • Series of crea- tive panel presentations highlighted a business workshop meeting of the Mu- tual Advertising Agency Network in Chicago Sept. 17-19. Because of lack of radio-tv entries from some 20-mem- ber agencies in network, awards were limited to print classifications. The meeting was presided over by Fran Faber, Faber Adv., Minneapolis, as MAAN president. Network members comprise agencies in sub-$2 million bill- ings bracket. Next meeting is set for February in Chicago. NEMS • CLARKE Type TRC-1 TV Color Rebroadcast Receiver The Type TRC-1 Color Rebroadcast Receiver has been designed specifically to meet the requirements for a high-quality receiver for use in direct pickup and rebroadcast of black and white and color signals. SPECIFIC ATIONS VIDEO CHANNEL Output terminal 75 ohms, coaxial Level Adjustable up to approximately I volt, peak to peak Polarity. - Sync negative Frequency response To 4.2 mc SOUND CHANNEL System Separate IF (not intercarrier) Output level Adjustable from 0 to 18 dbm Output impedance 600 ohms or 150 ohms, balanced or unbalanced Frequency response 30 to 15,000 cycles with standard 75-u sec de-emphasis Distortion...., Less than \% Noise level _. 50 db below -j-0 dbm SYNC CHANNEL Output connection 75 ohms, coaxial Output level _ 3 volts, peak to peak Polarity Negative MISCELLANEOUS Gain control Manual or keyed automatic RF input connection 75 ohms, coaxial Crystal controlled R.F Employed for maximum and unattended operation Power supply. Self-contained Power requirements .117 volts, 60 cycles, 150 watts T_i .A. IR, KI £3 COMPANY SILVER SPRING. MARYLAND JUNIPER 5-1QOO BROADCASTING, October 12, 1959 ni FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting Sept. 30 through Oct. 5. Includes data on new stations, changes in exist- ing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. Existing Tv Stations ACTION BY FCC WVUE (TV) New Orleans, La. — Granted mod. of temporary authorization on ch. 13 to increase ERP to 20.4 dbk (110 kw) vis. and 17.5 dbk (56.2 kw) aur., using DA, with ant. height 240 ft. Ann. Sept. 30. CALL, LETTERS ASSIGNED *KRET-TV Dallas (Richardson), Tex.— Richardson Independent School District. Translator ACTIONS BY FCC Tele-Video UHF Bcstrs., Prescott, Ariz. — Granted cp for new tv translator station on ch. 70 to translate programs of KPHO-TV (ch. 5) Phoenix. Ann. Sept. 30. Durango Tv Translator, Durango, Colo. — Granted cp for new tv translator station on ch. 70 to translate programs of KOAT-TV (ch. 7) Albuquerque, N.M. Ann. Sept. 30. New Am Stations ACTION BY FCC Presque Isle, Me. — Presque Isle Radio Co. Granted 1390 kc, 5 kw unl. P.O. address 31 Dudley St., Presque Isle. Estimated con- struction cost $24,950, first year operating cost $65,000, revenue $96,000. Edward Per- rier, publisher, is owner. Ann. Sept. 30. APPLICATIONS Sierra Vista, Ariz. — Richard D. Grand 1470 kc, 5 kw D. P.O. address Box 5491 Tuc- son, Ariz. Estimated construction cost $23,- 987, first year operating cost $24,000, revenue $33,000. Applicant is lawyer. Ann. Oct. 5. Boca Raton, Fla. — Thompson Cassel, 740 kc 500 w D. P.O. address Box 501, Gainesville, Fla. Estimated construction cost $14,500, first year operating cost $54,000, revenue $66,000. Mr. Cassel, sole owner, has numerous broad- cast interests, primarily in New York and Pennsylvania. Ann. Oct. 5. Taylorsville, N.C. — Robert B. Brown 1570 kc, 500 w D. P.O. address North Wilkes- boro, N.C. Estimated construction cost $17,- 925, first year operating cost $30,000, revenue $35,000. Applicant is program-news director of Wilkes Bcstg. Co. Inc., licensee of WKBC North Wilkesboro, and WATA Boone, both North Carolina. Ann. Oct. 5. Bath, N.Y.— Bath Bcstg. Co. 1380 kc, 500 w. P.O. address Box 117, Corning, N. Y. Estimated construction cost $20,495, first year operating cost $25,150, revenue $36,000. Applicants are Paul E. Carpenter, Robert W. Shaddock and Warren Stiker, 33y3% each. Mr. Carpenter is commercial manager and 24.9% owner of WCBA Corning, N.Y. Mr. Shaddock also has 24.9% interest and is station manager and program director there. Mr. Stiker is in automobile business. Ann. Oct. 2. Deerfield, Va.— Deerfield Bcstg. Co. 1150 kc, 1 kw D. P.O. address % David G. Hend- ricks, Box 88, Red Lion, Pa. Estimated con- struction cost $19,188, first year operating cost $20,580, revenue $29,000. Applicants are Robert W. Neilson, David G. Hendricks, Ralph O. Hamilton and John H. Norris, all 25% each. Mr. Neilson is manager of WGCB Red Lion, Pa. Mr. Hendricks is employe of that station. Mr. Norris is general manager of WGCB. Mr. Hamilton is in freight busi- ness. Ann. Oct. 5. Existing Am Stations APPLICATIONS WTCB Flomaton, Ala. — Cp to increase power from 500 w to 1 kw and install new trans. (990 kc). Ann. Oct. 1. WGBG Greensboro, N.C. — Cp to increase daytime power from 250 w to 1 kw and in- stall new trans. (1400 kc). Ann. Oct. 5. CALL LETTERS ASSIGNED KADL Pine Bluff, Ark. — Jefferson County Bcstg. Co. KUPD Tempe, Ariz. — Tri - State Inc. Changed from KTMP. KKAR Pomona, Calif. — Intrastate Bcstrs. WAMR Venice, Fla. — Venice - Nokomis Bcstg. Co. Changed from WDMR. WOWI New Albany, Ind.— Ohio Valley Bcstg. Inc. Changed from WLRP. WADO New York, N.Y.— Bartell Bcstrs. of New York Inc. Changed from WOV. KJAM Madison, S.D.— Madison Bcstg. Co. KBYP Shamrock, Tex. — Shamrock Texas Bcstg. Co. Changed from KEVA. KXEN Festus - St. Louis, Mo. — Garrett Bcstg. Co. Changed from KJCF. KGRI Henderson, Tex. — Henderson Bcstg. Co. Changed from KJAT. New Fm Stations ACTION BY FCC Park Forest, 111. — Rich Township High School. Granted *88.1 mc, 10 w. P.O. address % Walter E. Hunter, Sauk Trail and West- wood St. Estimated construction cost $2,400, first year operating cost $100. Ann. Sept. 30. APPLICATIONS Media, Pa. — Brandywine Bcstg. Corp. 100.3 mc, 2.738 kw. P.O. address 315 North Bow- man Ave., Merion Station, Pa. Estimated construction cost $9,152, first year operating cost $15,000, revenue $17,500. Principals are M. John Boyd (13.48%), Joseph Seitchik and Alva R. Hopkins, 11.22% each. Mr. Boyd is chairman of biological chemistry at Hahnemann Medical College and Hospital, Philadelphia. Mr. Seitchik is doctor at same institution. A. R. Hopkins is employe of RCA. Ann. Oct. 5. Sparta, Wis. — Sparta-Tomah Bcstg. Inc. 97.1 mc, 16.06 kw. P.O. address 124>/2 S. Water St., Sparta, Wis. Estimated construc- tion cost $25,377, first year operating cost $12,000, revenue $15,000. Principals are Vena H. Rice and John D. Rice. Vena H. Rice owns and operates farms. John D. Rice is minority owner KCUE Redwing, Minn. Ann. Oct. 2. Existing Fm Stations CALL LETTERS ASSIGNED KXQR (FM) Fresno, Calif . — Elbert H. Dean and Richard E. Newman. Changed from KREN (FM). KBBW (FM) San Diego, Calif.— Bible In- stitute of Los Angeles Inc. Changed from KLTT (FM). WVTS (FM) Terre Haute, Ind.— William J. Kulinski. Changed from WJWK (FM). •WBAA-FM West Lafayette. Ind.— Pur- due U. WOXR (FM) Oxford, Ohio— Radio Oxford. WLOM (FM) Chattanooga. Tenn.— Radio Dixie Inc. Ownership Changes ACTIONS BY FCC KNOG Nogales, Ariz. — Granted (1) re- newal of license and (2) assignment of li- cense to Robert F. Baltrano and Lloyd Burl- ingham (latter is licensee of KCVR Lodi, Calif.): consideration $40,000. Ann. Sept. 30. KSDA Redding, Calif. — Granted assign- ment of license to Radio Redding Inc. (Paul B. Patrick, president); consideration $40,000. Ann. Sept. 30. KHIL Brighton, Colo. — Granted assign- ment of license to Mile High Bcstg. Inc. i assignor 49% interest and Clyde W. Miller 51% ); consideration $78,326. Ann. Sept. 30. WONN Lakeland, Fla. — Granted assign- met of license to WONN Luc. (Duane F. Mc- Connell, president, has interest in WBIL Leesburg, Fla.); consideration $125,000. Ann. Sept. 30. WLRP New Albany, Ind. — Granted trans- fer of control from Roy L. Hickox, et al., to J. William Frentz and Morris and Orville Brown; consideration $156,400. Ann. Sept. 30. KFLW Klamath Falls, Ore.— Granted as- signment of license to Caloretex Corp. (Joe D. Carroll, president) ; consideration $80,000. Ann. Sept. 30. KMCM McMinnville, Ore. — Granted as- signment of license to Yamhill Radio Co. (Jerry Carr); consideration $80,000. Ann. Sept. 30. KBST Big Spring, Tex. — Granted assign- ment of cp and licenses to Snider Corp. (Ted L. Snider, president); consideration $80,000. Ann. Sept. 30. WAGE Leesburg, Va. — Granted transfer of control from Marion Park Lewis to WAGE Inc. (William T. Stubblefield) ; con- sideration $73,000. Ann. Sept. 30. KSPR Casper, Wyo. — Granted assignment of licenses to Rocky Mountain Tv Stations (KTWO-TV Casper and KTWX-TV Sheri- dan); consideration $149,982. Ann. Sept. 30. APPLICATIONS KBNZ La Junta, Colo. — Seeks assignment of license from Otero Bcstg. Co. to La Junta Bcstrs. for $54,000 which includes $24,000 covenant not to compete for 4 years. Ap- plicant is Grady Franklin Maples who is 50% owner of KBYG Big Spring and KUKO Post, both Texas. Ann. Oct. 1. WFBF Fernandina Beach, Fla. — Seeks as- signment of license from Robert Chasse as receiver for Murray Bcstg. Luc. to Row- land Radio Inc. for $35,000. Principals are Robert, Gwendolyn H., Marshall W., and Carol C. Rowland, all 25% each. Marshall W. and Carol C. Rowland were owners WFBF from 1955 to 1957. Robert Rowland is employe of WQIK Jacksonville, Fla. Ann. Oct. 1. WHIR Danville, Ky. — Seeks assignment of license from Commonwealth Bcstg. Corp. to WHIR Luc. for $120,000. Purchaser is T. C. Quisenberry, who is majority owner of WEKY Richmond, Ky. Ann. Oct. 2. WGAW Gardner, Mass. — Seeks transfer of control from Television and Radio Bcstg. - NEW YORK 60 East 42nd Street EDWIN TORNBERG MUrray Hill 7-4242 ■ ■ \ WEST COAST & COMPANY, INC. 860 Jewell Avenue Pacific Grove, California NEGOTIATORS FOR THE PURCHASE AND 1 FRontier 2-7475 SALE OF RADIO AND TELEVISION STATIONS i WASHINGTON 1 EVALUATIONS j 1625 Eye Street, N.W. FINANCIAL ADVISERS i District 7-8531 f i ! 112 BROADCASTING, October 12, 1959 Corp. to Chair City Bcstg. Corp. for $75,000, plus agreement not to compete for 5 years. Sole owner is C. Edward Rowe who is at- torney. Ann. Oct. 1. KRBI St. Peter, Minn. — Seeks assignment of license from Gateland Bcstg. Corp. to Seehafer and Johnson Bcstg. Corp. for $47,- 000. Principals are Donald W. Seehafer and Robert C. Johnson, equal partners. Neither have other broadcast interests. Ann. Oct. 2. KCHS Truth - or - Consequences, N.M. — Seeks assignment of license from Rex A. Tynes to Dean W. Manley and William D. Hafer, equal partners, for $24,000. Mr. Tynes is engineer for Philco Corp. Mr. Hafer is employe of Pan American Airways. Ann. Oct. 1. WNNJ Newton, N.J. — Seeks assignment of cp from Sussex County Bcstrs. to Sussex County Bcstrs. Inc. Change to corporation. No ownership changes involved. Ann. Oct. 2. WMMH Marshall, N.C. — Seeks assignment of license from Marshall Bcstg. Co. to Mar- shall Bcstg. Inc. Change to corporation. No ownership changes involved. Ann. Oct. 1. WPTW Piqua, Ohio — Seeks assignment of license from Miami County Bcstg. Inc. to WPTW Radio Inc. for $60,000 plus renewal option rights. Principals are Richard E. Hunt and C. Oscar Baker, equal partners. Mr. Hunt is sole owner of WCBY Cheboy- gan and has assignment application pend- ing for WCRM Clair, both Michigan. Mr. Baker is general manager of WPTW. Ann. Oct. 1. KGRL Bend, Ore. — Seeks assignment of license from Clarence E. Wilson, 51%, Charles B. Field and John H. McAlpine, both 24V2% d/b/a KGRL Bcstrs. to Clarence E. Wilson, 65%, and John H. McAlpine, 35%, d/b/a KGRL Bcstrs., for $3,080. Mr. Wilson is manager of KBOY Medford, Ore. and Mr. McAlpine manager of KGRL. Ann. Oct. 2. WCNG Canonsburg, Pa. — Seeks transfer of control from Ray Douglas & Assoc. to Colonial Bcstg. Inc. for $50,000 plus payment of debt incurred by station. Principals are Lowell W. Williams 51% and Richard E. Burg 49%. Mr. Williams is majority owner of WEZN Elizabethtown, Pa. Mr- Burg is sales manager of WNOW York, Pa. Ann. Oct. 1. KNEL Brady, Tex. — Seeks assignment of license from Gene M. Burns to Brady Bcstrs. for $27,500. Priiacipals are E. J. and W. J. Harpole 37V2% each and Edward Lee Wil- liams 25%. E. J. Harpole is 50% owner of KVOU Uvalde and KEPS Eagle Pass and minority owner KVOZ Laredo, all Texas. W. J. Harpole is 50% owner of KVOU Uvalde, and KEPS Eagle Pass and minority owner of KVOZ Laredo, all Texas. Mr. Wil- liams is station manager of KVOU Uvalde. Ann. Oct. 5. KROD-AM-TV El Paso, Tex.— Seeks as- signment of license from EI Paso Times Inc. to Southwest States Inc. for $3,450,019. Purchasers are Television Properties Inc. 74% (Jack C. Vaughn 47.88%, Grady H. Vaughn 47.87%, and Cecil L. Trigg 4.25%), C. R. Watts 18% and John M. Hamilton 8%. Jack C. Vaughn is majority owner of KVII- TV Amarillo and KOSA-TV Odessa, both Texas. Grady H. Vaughn also has interests in both stations. C. R. Watts has minority interest in KVII-TV. Television Properties Inc. holds stock majority of Southwest States Inc. licensee of KVII-TV. Cecil L. Trigg is minority owner of both KVII-TV and KOSA-TV. Messrs. Jack C. Vaughn and Cecil L. Trigg also have 23.75% interest each in KRNO San Bernardino, Calif. Ann. Oct. 1. KSAM Huntsville, Tex. — Seeks involun- tary assignment of license from M. B. Cauth- en, deceased, tr/as Huntsville Bcstg. Co. to Verla Cauthen independent executrix of estate of M. B. Cauthen. No financial con- sideration involved. Ann. Oct. 5. KLEN Killeen, Tex.— Seeks transfer of negative control from Ladelle M. Drake 33y3% to Highlite Bcstg. Inc. for $23,800. Stock sold to corporation as treasury stock Ann. Oct. 2. Hearing Cases FINAL DECISION By memorandum opinion and order. Com- mission denied petition by Tampa Telecast- ers Inc., for review of examiner's ruling excluding certain exhibits from being in- troduced in Largo, Fla., tv ch. 10 compara- tive proceeding. Ann. Sept. 30. BROADCASTING, October 12, 1959 STAFF INSTRUCTIONS Commission on Sept. 30. directed prepara- tion of document looking toward denying petitions by Nathan Frank (ch. 12), New Bern, N.C, for reconsideration and stay of effective date of July 15 grant to Peninsula Bcstg. Corp. for mod. of cp of WVEC-TV to operate on ch. 13 in lieu of ch. 15 in Hampton, Va. Ann. Sept. 30. Commission on Sept. 30 directed prepara- tion of document looking toward granting application of Town & Country Radio Inc., for new am station to operate on 1150 kc, 500 w D DA, in Rockford, 111. Nov. 14, 1958 second supplement to initial decision looked toward denying application. Ann. Sept. 30. INITIAL DECISIONS Hearing Examiner Annie Neal Huntting issued initial decision looking toward grant- ing application of Valley Bcstg. Co. for new am station to operate on 1150 kc, 1 kw, DA, D, in Lehighton, Pa., and denying applica- tion of Miners Bcstg. Service Inc., for same facilities in Kingston, Pa. Ann. Oct. 2. Hearing Examiner Basil P. Cooper issued initial decision looking toward granting ap- plication of Pasadena Presbyterian Church for new class B fm station to operate on 106.7 mc in Pasadena, Calif., and denying application of Armin H. Wittenberg Jr., for same facilities in Los Angeles. Ann. Oct. 2. OTHER ACTIONS By letter, Commission rescinded and set aside actions of Sept. 2 and Sept. 16 grant- ing, respectively, renewal of licenses of Washington State University station KWSC Pullman, Wash., and First Presbyterian Church station KTW Seattle, Wash., op- erating on 1250 kc on share-time basis. KWSC has filed application for unl. time operation, and it appears that hearing must be held on renewal applications. Ann. Sept. 30. Commission designated for consolidated hearing following applications for new am stations to operate on 1550 kc, D: H and R Electronics Inc. (1 kw), Greenville, N.C; Harry A. Epperson Sr. (5 kw), Winston- Salem; Francis M. Fitzgerald (1 kw, DA), Greensboro; Reisenweaver-Communications (1 kw), Winston-Salem; North Carolina Electronics Inc. (5 kw), Raleigh; Poston- Larson Bcstg. Co. (500 w), Graham, and WYTI Inc. (1 kw), Vinton, Va.; made WBOF Virginia Beach, Va., and WBSC Bennetts- ville, S.C, parties to proceeding. Ann. Sept. 30. On request by National Broadcasting Company Inc., Commission continued oral argument from Oct. 1 to Oct. 8 at 2:15 p.m., in proceeding on applications for renewal of licenses of National Broadcasting Com- pany Inc. stations WRCV-AM-TV and aux- iliaries, Philadelphia, Pa. Ann. Sept. 30. Commission scheduled following proceed- ings for oral argument on Nov. 13: Falcon Bcstg. Co. and Sierra Madre Bcstg. Co. for new fm stations in Vernon and Sierra Ma- dre, both California, respectively, and Den- bigh Bcstg. Co. for new am station in Den- bigh, Va. Ann. Sept. 30. By order, on petition by applicants and party respondent Russell G. Salter, Com- mission enlarged issues in proceeding on am applications of North Shore Bcstg. Inc., Wauwatosa, Wis.; Suburbanaire Inc., West Allis, Wis., and Watertown Radio Inc. (WTTN), Watertown, Wis., involving use of 1580 and 1590 kc. Ann. Sept. 30. Routine Roundup ACTIONS ON MOTIONS By Chief Hearing Examiner James D. Cunningham Denied request by William E. Clark (KDOG), La Habra, Calif., for acceptance of late appearance in proceeding on his fm application and those of American Bcstg. - Paramount Theatres Inc. (KABC-FM), Los Angeles, and Tri-Counties Public Service Inc. (KUDU-FM), Ventura-Oxnard, Calif.; dismissed with prejudice Clark's applica- tion and retained in hearing status remain- ing applications in consolidation. Action Sept. 28. Granted request by Morehouse Bcstg. Co. (KTRY), Bastrop, La., to dismiss without prejudice his am application which was in consolidated proceeding with application of Birney Imes Jr., for new am station in West Memphis, Ark., et al., and retained in hear- ing status remaining applications in con- solidation. Action Sept. 29. Scheduled hearing for Nov. 9 in tv protest proceeding on application of Oklahoma Quality Bcstg. Co. to change existing facil- r \ Equipping a Radio Station ? New RCA 5 KW FM Transmitter Designed for Multiplexing A "Direct FM" system plus many other outstanding performance features such as built-in remote control provisions and screen volt- age power output control, make the BTF-5B today's best FM transmit- ter buy. Its 5000-watt power out- put provides adequate coverage of a multiplex channel and improved coverage for conventional opera- tion. New Exciter, Type BTE-10B, uses "Direct FM" modulator cir- cuits, thus fewer tubes are re- quired. Whatever your equipment needs-SEE RCA FIRST! Or write for descriptive liter- ature to RCA, Dept. ZB-22 Building 15-1, Camden, N. J. RADIO CORPORATION of AMERICA 113 ities of KSWO-TV Lawton, Okla. Action Sept. 28. Dismissed with prejudice for failure to prosecute application of Central State Bcstrs. Inc., for new am station in Flora, 111., which was in consolidated proceeding with applications of Cookeville Bcstg. Co., Cookeville, Tenn. Action Oct. 1. Granted petition by Central Michigan Bcstg. Co. for dismissal without prejudice application for new am station in Oil City, Mich., which was in consolidated proceed- ing with applications of Grand Haven Bcstg. Co. (WGHN), Grand Haven, Mich. Action Oct. 1. Scheduled oral argument for 9:20 a.m., Oct. 9, on petition by Centre Broadcasters Inc., for leave to intervene in proceeding on applications of Bald Eagle-Nittany Bcstrs. and Suburban Bcstg. Corp., for new am sta- tions in Belief onte and State College, Pa.; parties allowed five minutes for presentation of argument. Action Oct. 2. Denied petition by Sam. H. Bennion for reconsideration of Sept. 10 action which dismissed with prejudice his application for new tv station to operate on ch. 8 in Idaho Falls, Idaho, and acceptance of his late ap- pearance in Idaho Falls, Idaho, ch. 8 pro- ceeding. Action Sept. 29. By Hearing Examiner J. D. Bond Granted joint petition by Radio Missis- sippi and Star Group Bcstg. Co., Jackson, Miss., for extension of time from Sept. 28 to Oct. 12 to file replies to certain pleadings in proceeding on their am applications which are in consolidated proceeding with applications of Cookeville Bcstg. Co., Cooke- ville, Tenn. Action Sept. 30. By Hearing Examiner Basil P. Cooper Pursuant to agreements reached at Sept. 25 hearing conference, granted motion by Seward County Bcstg. Inc., intervenor, to amend order of hearing examiner and ad- vanced date for evidentiary hearing from Oct. 13 to Oct. 8 in proceeding on am ap- plication of Dodge City Bcstg. Inc., Liberal, Kan.; further exchange of written material will be made in accordance with agreements reached on record at hearing conference. Action Sept. 28. By Hearing Examiner Thomas H. Donahue On own motion, continued Oct. 29 hearing to date to be determined at prehearing con- ference which will be held at 2 p.m., Nov. 3, in proceeding on am applications of Southeast Mississippi Bcstg. Co. (WSJC), Magee, and Jeff Davis Bcstg. Service, Pren- tiss, Miss. Action Sept. 29. On own motion, continued Oct. 22 hearing to date to be determined at prehearing con- ference which will be held at 9 a.m., Nov. 4, in proceeding on am applications of S & W Enterprises Inc., Woodbridge, Va., et al. Action Sept. 29. On own motion, continued Oct. 5 hearing to date to be determined at prehearing con- ference which will be held at 9 a.m., Nov. 3 in proceeding on application of Dawkins Espy for fm facilities in Glendale, Calif. Action Sept. 29. Scheduled conference for 9 a.m., Nov. 5, to establish calendar governing future steps to be taken in further proceedings on am applications of M.V.W. Radio Corp., San Fernando, Calif., et al. Action Sept. 29. By Hearing Examiner Annie Neal Huntting Granted petition by WMAX Inc. (WMAX), Grand Rapids, Mich., for continuance of hearing from Oct. 1 to Nov. 2 in proceeding on its am application. Action Sept. 29. Granted petition by Transcript Press Inc. for extension of time to Oct. 26 to reply to opposition of County Bcstg. Corp., Glouces- ter, Mass., to Transcript's petition to clarify or enlarge issues in am proceeding. Action Sept. 29. Scheduled oral argument for Oct. 8 on motion by Sangamon Valley Television Corp. for stay of proceeding on applications of Wabash Valley Bcstg. Corp. and Illiana Telecasting Corp. for new tv stations to op- erate on ch. 2 in Terre Haute, Ind. Action Sept. 30. Granted petition by Radio Missouri Corp. (WAMV), East St. Louis, 111., together with Hess-Hawkins Company, for leave to amend its am application to reflect Hess-Hawkins Co. as applicant instead of Radio Missouri Corp. License of station WAMV was as- signed to Hess-Hawkins on Aug. 25. Action Oct. 2. Upon agreement of parties at Oct. 2 pre- hearing conference, continued hearing from Oct. 7 to Dec. 14 in proceeding on am ap- plications of Pioneer Bcstg. Co., Spanish Fork, Utah, et al. Action Oct. 2. By Hearing Examiner H. Gilford Irion On own motion, ordered that hearing scheduled for Oct. 19 will be used for pre- hearing conference rather than for further hearing in proceeding on application of Northside Bcstg. Co., for am facilities in Jeffersonville, Ind. Action Sept. 30. Dismissed as moot motion by Jose R. Madrazo, Guaynabo, P.R., for continuance of hearing in proceeding on his am applica- tion and that of Continental Bcstg. Corp. (WHOA) San Juan, P.R. Action Sept. 30. Denied petition by Skokie Valley Bcstg. Co., Evanston, 111., for clarification and mod. of statement and order governing hearing in proceeding on its am application which is in consolidated proceeding with applica- tions of Radio St. Croix Inc.. New Rich- mond, Wis.; on own motion, continued from Oct. 5 to Oct. 12 date for preliminary ex- change of engineering exhibits. Action Oct. 1. Set aside examiner's memorandum opin- ion and order of Sept. 16 which granted petition of North Shore Bcstg. Inc., Madi- son, Wis. for leave to amend its am applica- tion which is in consolidated proceeding with Radio St. Croix Inc., New Richmond, Wis., et al.; scheduled oral argument for Oct. 9 on North Shore's petition. Action Oct. 2. By Hearing Examiner Jay A. Kyle Upon verbal request of counsel for Rich- ard B. Gilbert and with consent of other parties, opened record and scheduled furth- er hearing for Oct. 1, at 9:30 a.m., in pro- ceeding on Gilbert's application and that of David V. Harman for am stations in Tempe, Ariz.; date for filing proposed findings of fact and conclusions to be determined. Ac- tion Sept. 29. Upon verbal request of counsel for Broadcast Bureau, and with consent of all other parties, continued from Oct. 1 to Oct. 15, at 9 a.m., hearing on applications of Richard G. Gilbert and David V. Harman for new am stations in Tempe, Ariz. Action Sept. 30. At request of counsel for both parties in proceeding on Evansville Television Inc., to show cause why its authorization for WTVW (TV) Evansville, Ind., should not be modified to specify operation on ch. 31 in lieu of ch. 7, ordered that, at conclusion of taking of testimony on Oct. 16, hearing will be resumed on Oct. 22. Action Oct. 2. By Hearing Examiner Forest L. McClenning Granted petition by Suburban Bcstg. Inc. for leave to amend its financial showing in its application for new am station in Jack- son, Wis. Action Sept. 28. Granted informal request by Coral Televi- sion Corp. for continuance of certain pro- cedural dates in proceeding on its applica- tion, et al., for new tv station to operate on ch. 6; continued from Oct. 1 to Oct 5 date for exchange of exhibits in further hearing and from Oct. 8 to Oct. 9 further hearing conference. Action Sept. 28. By Hearing Examiner Herbert Sharfman Upon joint oral request of counsel for ap- plicants and without objection by Broadcast Bureau, further extended time to file initial proposed findings of fact and conclusions from Oct. 9 to Oct. 30 and for replies from Nov. 9 to Nov. 30 in Portland, Ore., tv ch. 2 proceeding. Action Sept. 28. Granted motions by Fisher Bcstg. Co. and Tribune Publishing Co., with mod. of Tribune's proposals, to correct transcript in proceeding on their applications for new tv stations to operate on ch. 2 in Portland, Ore. Action Sept. 30. Upon oral request by Broadcast Bureau, and with consent of applicant, continued hearing from Oct. 13 to Oct. 30 in proceed- ing on application of CHE Bcstg. Co., for new am station in Albuquerque, N.M. Ac- tion Oct. 2. Granted motion by Fisher Bcstg. Co. for leave to amend its application to reflect death of vice president, director, stockhold- er and stock subscriber of applicant; re- opened record to receive amendment and closed record in Portland, Ore., tv ch. 2 proceeding. Action Oct. 2. By Hearing Examiner Horace Stern Issued answers to proposed findings of fact and conclusions of law in Boston, Mass., tv ch. 5 remand proceeding. Action Sept. 29. Continued on page 116 Weighs only 68 lbs. COLLINS ANNOUNCER Lightweight, compact remote console' -only 46" long, 17" wide, 31" high. Folds to 46" x 17 "x 10" -easily carried in trunk or rear seat of car. The three-channel Collins Announcer is completely transistorized; plugs into any 110 volt outlet. It sets up anywhere-puts you on the air with complete studio con- sole facilities. Ideal for shopping center promotions, disc jockey dances or remote studios. Features: Two 12" Collins TT-200 turntables, two Audax tone arms with G.E. variable reluctance heads, sapphire needles, line block, headphone and mike jack. Contact Collins for further information. ICDLLINSI COLLINS RADIO COMPANY • CEDAR RAPIDS, IOWA • DALLAS, TEXAS • BURBANK, CALIFORNIA 114 (FOR THE RECORD) BROADCASTING, October 12, 1959 JANSKY & BAILEY INC. Executive Offices ME. 8-5411 1735 DeSales St., N. W. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDO. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5303 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1716 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, B. C. Fort Evam 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE —Established 1926— PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. Oliver 2-8520 GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 501-514 Munsey Bldg. STeriing 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Quincy St. Hickory 7-2153 Riverside, III. (A Chicago suburb) JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4614 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE COMMERCIAL RADIO Monitoring Company PRECISION FREQUENCY MEASUREMENTS A FULL TIME SERVICE FOR AM-FM-TV P O. Box 7037 Kansas City, Mo. Phone Jackson 3-5302 WILLIAM E. BENNS, JR. Consulting Radio Engineer 3802 Military Rd., N. W., Wash., D. C. Phone EMerson 2-8071 Box 2468, Birmingham, Ala. Phone STate 7-2601 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2-6281 PAUL DEAN FORD Broadcast Engineering Consultant 4341 South 8th Street Terre Haute-, Indiana Crawford 4496 confacf BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington 6, D. C. for availabilities JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D. C. District 7-4443 SPOT YOUR FIRM'S NAME HERE, To Be Seen by 85,000* Readers —among them, the decision-mak- ing station owners and manag- ers, chief engineers and techni- cians— applicants for am, fm, rv and facsimile facilities. *ARB Continuing Readership Study ervice Directory BROADCASTING, October 12, 1959 Continued from page 114 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through October 5 AM FM TV Commercial Non-commercial Lie. 3,359 600 4671 ON AIR Cps 59 45 54 CP TOTAL APPLICATIONS Not on air For new stations 106 722 158 84 100 128 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through October 5 VHF UHF 441 80 33 10 COMMERCIAL STATION BOXSCORE As reported by FCC through August 31, 1959 Licensed (all on air) CPs on air (new stations) CPs not on air (new stations) Total authorized stations Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CPs deleted TOTAL 521 43 AM FM TV 3,351 596 4671 55 40 54a 107 148 99 3,513 784 668 478 61 56 217 27 68 695 88 124 590 30 36 172 5 16 762 35 52 0 2 1 1 2 0 1 There are, in addition, nine tv stations which are no longer on the air, but retain their licenses. 'There are, in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. BROADCAST ACTIONS By FCC Granted renewal of licenses fo following stations in Albuquerque, N.M.: KOB-TV; Mexico Bcstg. Co. stations KGGM-TV (main trans, and ant. and aux. trans.). Ann. Sept. 30. KOAT-TV Albuquerque, N.M. — Is being advised that applications for renewal of li- cense and transfer of control indicate neces- sity of hearing to be consolidated with pro- test proceeding on application of Video In- dependent Theatres Inc., for mod. of cp of KVIT (TV) (ch. 2) Santa Fe. Ann. Sept. 30. By Broadcast Bureau Actions of October 2 KBKC Mission, Kan. — Granted license covering increase in power and installation of new trans. WKAM Goshen, Ind. — Granted cp to in- stall new trans.; remote control permitted. KMA Shenandoah, Iowa — Granted cp to replace two destroyed towers of DA sys- tem, add top-loading to all towers and make changes in ground system; conditions. WFBM-TV Indianapolis, Ind. — Granted cp to install aux. ant. system to be used with presently licensed aux. trans. WJMO Cleveland Heights, Ohio — Granted mod. of cp to change ant. -location at same site and make changes in ground system and ant. system (increase height); condi- tion. KXL Portland, Ore. — Granted mod. of cp to change type trans. KGFM (FM) Edmonds, Wash. — Granted mod. of cp to increase ERP to 120 kw, change ant. height to 720 ft., install new type trans, and new ant.; remote control permitted; conditions. K71AK, K73AK Cow Creek, Ore.— Granted mod. of cps to change ERP to 89 w, type ant. and make changes in ant. system of tv translator stations. Following stations were granted exten- sions of completion dates as shown: K74AP, K72AR California Oregon Television Inc., Grants Pass, Ore. to May 12, 1960; WKBM- TV Caguas, P. R. to Nov. 30; WJAZ Albany, Ga. to Dec. 15; WASA-FM Havre de Grace, Md. to Feb. 23, 1960; WJIM-FM Lansing, Mich, to Dec. 31. WBEU Beaufort, S. C— Remote control permitted. Actions of October 1 WBRY Waterbury, Conn. — Granted acqui- sition of positive control by P. James Roose- velt through purchase of stock from James B. Lee and Sol Robinson. WAGE Leesburg, Va. — Granted assignment of license to WAGE Inc. KLYD-TV Bakersneld, Calif. — Granted mod. of cp to change ERP to vis. 234 kw, aur. 123 kw, and install new ant. system; ant. 650 ft. Actions of September 30 WIPS Ticonderoga, N. Y. — Granted assign- ment of license to Ti B/cg Inc. WMOG Brunswick, Ga. — Granted acquisi- tion of positive control by Allen M. Woodall through purchase of stock from Yetta Sam- ford, C. S. Shealy, and Frederick G. Storey. WAKY Louisville, Ky. — Granted license covering installation alternate main trans, for night use, employing DA, and alternate main trans, as aux. trans, during daytime hours, employing DA-N. WAKY Louisville, Ky. — Granted mod. of license to operate alternate main and aux. trans, by remote control; conditions. WREX-TV Rockford, 111. — Granted cp to change fm exciter unit of aur. trans. WICE Providence, R. I. — Granted cp to in- stall old main trans, as aux. trans. KARI Blaine, Wash. — Granted mod. of cp to change trans, and main studio location, change type trans, and make changes in ground system. KLRO (FM) San Diego, Calif.— Granted mod. of cp to change studio and remote control location and change type trans. WNWC (FM) ArUngton Heights, 111. — Granted mod. of cp to change type trans. WFAA-FM Dallas, Tex. — Granted mod. of cp to change type of trans. KTW Seattle, Wash. — Rescinded action of Sept. 2 which granted license covering cp which authorized change in ant. -trans, lo- cation, make changes in ant. system (in- crease height) ; install new trans, and op- erate trans, by remote control from studio location. Actions of Septmber 29 KHBR Hillsboro, Texas — Granted assign- ment of license to KHBR Radio Die. KVEN-FM Ventura, Calif. — Granted ex- tension of completion date to Jan. 28, 1960. KDOG (FM) La Habra, Calif.— Granted extension of completion date to Dec. 31. WALY Herkimer, N. Y. — Granted change of remote control authority. Actions of September 28 WBRC-FM Birmingham, Ala.— Granted li- cense for fm station; ERP 15.5 kw. WHtO Ironton, Ohio — Granted cp to change ant. -trans, location and make changes in ground system. WSID Essex, Md.— Granted cp to change ant. -trans, location, change type trans, and make changes in ant. and ground system. *KCPS (FM) Tacoma, Wash. — Granted mod. of cp to decrease ERP to 770 w, in- crease ant. height to 150 ft., make changes in ant. system and change type ant. WJBM Jersey ville, 111.— Granted mod. of cp to change type trans. KSSS Colorado Springs, Colo. — Granted mod. of cp to change type trans. WBIC Islip, N. Y.— Granted mod. of cp to change type trans. KOOO Omaha, Nebr.— Granted mod. of cp to change studio location. WFHR Wisconsin Rapids, Wis. — Granted mod. of cp to change type trans, for night- time operation (two main trans.). WBBC Flint, Mich.— Granted mod. of cp to change type trans. KOOD Honolulu, Hawaii — Granted mod. of cp to change type trans.; conditions. Following stations were granted exten- sions of completion dates as shown: KUDU- FM Ventura-Oxnard, Calif, to Dec. 31; WROW-FM Albany, N. Y. to March 7, 1960; WHRW Bowling Green, Ohio to Dec. 31; WIBC-FM Indianapolis, Ind. to March 11. 1960; WENN Birmingham, Ala. to Dec. 15; WMPM Smithfield, N. C. to March 4, 1960; WCCC-FM Hartford, Conn, to Jan. 11, 1960. Action of September 25 KART Jerome, Idaho — Granted extension of authority to sign-on at 6 a.m., and sign- off at 7 p.m. Action of September 24 WDMR Venice, Fla. — Remote control per- mitted. Following stations were granted ex- tensions of completion dates as shown: KTWX-TV Sheridan, Wyo. to March 20, 1960; WLSN Wilson, N. C. to Jan. 15, 1960; WFMD-FM Frederick, Md. to May 13, 1960. Continued on page 121 America's Leading Business Brokers Interested in buying or selling Radio and TV Properties? When your business is transacted through the David Jaret Corp., you are assured of reliability and expert service backed by over 36 years of reputable brokerage. D AV I D 1 50 MONTAGUE STREET BROOKLYN 1 , N. Y. Ulster 2-5600 JARET CORP. 116 (FOR THE RECORD) BROADCASTING, October 12, 1959 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20tf per word — $2.00 minimum • HELP WANTED 25«! per word — $2.00 minimum. • DISPLAY ads #20.00 per inch — STATIONS FOR SALE advertising require display space. • All other classifications 30$ per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Applicants- If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc.', sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted— (Cont'd) Help Wanted— (Cont'd) Help Wanted — Management Wanted combination assistant manager salesman chief engineer. Pay salary plus percentage of profits. Radio Station KVOU, Uvalde, Texas^ Manager-sales/programming— new fm sta- tion Chicago-suburban area. Must know fm selling. Opportunity for loyal, hard-work- ing community-minded person. $150,000,- 000 'market plus. Write in confidence, ex- perience, salary, etc. John D. Morgan, WNWC, Box 26, Arlington Heights, Illinois. Sales Northern Ohio medium market needs 2 men building for top grosses, experienced SIS' only. Box 308P, BROADCASTING. Aggressive, experienced radio salesman with at least 2 years fulltime radio selling ex- perience. Only those with successful sales record need apply. Position in metropolitan market south Florida. Salary and commis- sion open. Tell all in first letter, include references. Box 740P, BROADCASTING. Salesman-Excellent opportunity for good producer. Strong independent, ma] or Indi- ana market. $6,000 plus. Box 801P, BROAD- CASTING. Tennessee 5 kw needs self-starter who can do air and production spots. Salary plus commission. Send tape with full info in- cluding sales record and references. Box 824P, BROADCASTING. Aggressive salesman who can also operate board for single market radio station in fast growing Virginia city. Salary plus commission. Box 829P, BROADCASTING. Sales manager position, fully qualified. Send details on salary and location if in- terested. Write Box 830P, BROADCAST- ING. Radio sales manager Number one, top 40 station with a big sound needs experienced man to manage sales, reporting directly to the president. Multiple ownership. Out- standing opportunity. Send full details. Box 833P, BROADCASTING. Sales manager for market with terrific po- tential. Fine deal for right man. Resume, photo, first letter. Box 852P, BROADCAST- ING. Sales development opportunity for a young man qualified to plan, evaluate, and co- ordinate complete selling programs for re- gional television and radio. Knowledge of agency time buying and sports broadcast- ing helpful. Job can lead to sales manage- ment position in one of the fastest growing companies in the industry. Resume please, including present salary range. Box 854P, BROADCASTING. $125.00 weekly for salesmen. Also bonus and commission. Metropolitan market east coast. Opportunity unlimited. Box 865P, BROADCASTING. $100-5150 weekly guarantee plus commis- sion and bonus plan for aggressive self- starter salesmen. Top station Washington, D.C. market. Box 867P, BROADCASTING. California, KCHJ, Delano. Serves 1,300,000. Increasing sales staff. Top salesman for booming one station mar- ket in ideal California coastal location. Good guarantee to start. Contact Tom Wal- lace, KNEZ, Lompoc, California. Salesman-announcer. FM experience de- sired. Independent fm station to begin broadcasting soon. WFMM, 44 W. Biddle St., Baltimore 1, Maryland. Sale Our successful am-fm operation in subur- ban Chicago is expanding through a power increase and an additional station in a near- by city. Our policy is to promote to sales management and management only from our successful salesmen. We need another aggressive, intelligent salesman in his late 20's or early 30's who wants to prove him- self in a major market and prepare him- self for further advancement with our company. Details of compensation can be arranged; however, our sales compensation is basically 25% commission and all our sales representatives are expected to have their earnings based on that figure. If you have had successful sales experience and wish to increase earnings and responsibility as a result of effort, contact immediately Ed Wheeler, WEAW, Evanston, Illinois with complete details and requirements and a personal interview will then be arranged. We have opening for progressive salesman who would like to join real progressive top rated station that really swings. Excellent opportunity for the right man. Send full details to Radio Station WSHE, Raleigh, North Carolina. Announcers South Florida metropolitan market, Num- ber 1 station, in beautiful city three miles from the Atlantic ocean, with wonderful living and working conditions, needs a swinging deejay at $135.00 a week. Send resume, tape at once to Box 591P, BROAD- CASTING. Combo man — with some announcing experi- ence: first phone required. Needed about the first of November. New daytime oper- ation, in town of about 10,000 in western Pennsylvania. Send tape, resume, picture and salary requirements at once to Box 685P, BROADCASTING. Combination engineer and announcer with first phone for growing east coast chain. Location, Maryland. Morning show and maintenance. Top salary. Can become part of management. Box 814P, BROADCAST- ING. Looking for a good all-around announcer for mid-south station. Congenial working conditions. Immediate opening. Forward training, experience record, photo, tape. Box 817P, BROADCASTING. Sharp morning radio news man with hard hitting delivery and good local news back- ground. Opportunity for tv in combination operation in midwest. Send taoe. picture, salary. Box 820P, BROADCASTING. Top 40 dj for leading North Central sta- tion. Must know records, have teen age appeal. Send air check, photo, resume, sal- ary expected. Confidential. Box 823P, BROADCASTING. Tennessee 5 kw needs self-starter who can do air and production spots. Salary plus commission. Send tape with full info in- cluding sales record and references. Box 825P, BROADCASTING, Experienced, fast-paced disc jockey. Crea- tive For Ohio competitive market. Send tape at once and complete resume. This is a Storz-McClendon type operation. Box 840P, BROADCASTING. Young announcer to join staff of network affiliate radio station on the shores of Lake Michigan. Must be mature, and able to operate own board. Applicants should have at least one year experience. Beginners need not apply. Box 844P, BROADCAST- ING. Announcers Well established station in Virginia needs a staff announcer. Send resume, snapshot and audition. Box 845P, BROADCASTING. Staff man for general broadcasting, plus sales and news; Oklahoma. Box 860P, BROADCASTING. Modern number one format station in one of ten largest markets auditioning fast- paced, live-wire announcers. Key station leading chain offers big pay, big opportu- nity. Send tape to Box 864P, BROADCAST- ING. Aggressive first phone-announcer can have fun running with youthful group at 5 kw that booms into five states and two Cana- dian provinces. Good pay, benefits. Tell all first letter. Tapes, pic to KSJB, Jamestown, North Dakota. Wanted, smooth announcer for modern, moderately paced good music station. No drifters, hopheads or drunks need apply. All replies confidential. Write Dave Button, KMIN, Grants, New Mexico. Excellent earnings and future for right man. Must be mature, settled, experienced in news/all music. Send tape, photo, resume to Manager, KXJK, Forrest City, Arkansas. WANE needs a nite-owl! No r&r, no c&w, just pleasant music. Good salary, benefits, opportunities for right man. Send tape, photo, resume to Jim Halston, WANE, Fort Wayne, Indiana. Chief engineer-announcer for combination operation in Lake City, Florida. Excellent living and working conditions, finest hunt- ing and fishing. Young, able, congenial staff. Salary open based on abilities as an- nouncer-engineer. Permanent, secure job for right man. Contact Jim Rogers, General Manager, WDSR. Phone 525, Box 826, Lake City, Florida. Dee- jay opportunity — in Flint, Michigan. Leading station needs good dj. Good salary. Send background, photo and tape audition to WFDF. Announcer needed — Must be versatile and experienced. Contact Elmo Mills, WFTB, London, Kentucky. Wanted: Two announcers — promising future. Send tape, resume and photo to Program Director, WNCO, Ashland, Ohio. This swinging top 40 station is looking for good young announcers. Must be able to fit into our swinging team. Send tape and full details to Radio Station WSHE, Raleigh, North Carolina. Immediate opening for 2 first class phone- announcers. No maintenance. Must have heavy announcing experience. Send tape and resume to Charles R. Dickoff, WSJM, 414 State Street, St. Joseph, Michigan. Announcer middle music station, no r and r, no r and b. At least one year commercial experience. Friendly, light style but must sell. Tape, resume, references to Mai Morse, WSUB, Groton, Conn. Experienced announcer-traffic man. Rush tape, resume, and photo to F. H. Stewart, WSVS, Crewe, Virginia. Immediate opening for capable staff an- nouncer for medium paced, fulltime sta- tion. Send details, tape, references, WTON, Staunton, Virginia. WTUX, Wilmington, Delaware needs an- nouncer with at least four years experi- ence. Good working conditions. Contact Donald Mathewson, Program Director. Immediately, previous station combo, ex- nerienced. No tapes. WVOS, Liberty, New York. BROADCASTING, October 12, 1959 117 Help Wanted— (Cont'd) Help Wanted— (Cont'd) Announcers Deejays, you can have smoother flowing ad-libs. Patter book, $1.10, including post- age. Gags, P.O. Box 1, Elkhart, Indiana. Announcers: Many immediate job openings for good announcers throughout the S.E. Free registration. Confidential. Professional Placement, 458 Peachtree Arcade, Atlanta", Ga. Disc jockey November 1 for new Illinois daytimer. 48 hours, $70-$80 start. Send res- ume, tape, photo. Woodrow Sudbrink, Beardstown, Illinois. Technical Top pay for top engineer-announcer. Mid- west 250 watt independent. No r&r. Send photo, tape with full information to Box 767P, BROADCASTING. Transmitter engineer with maintenance ex- perience for 5 kw mid Atlantic station. Excellent opportunity for advancement. Send photo and resume to Box 789P, BROADCASTING. Chief engineer wanted. Must know mainte- nance. Two tower nite, non-directional day- time. Steady. Nice town, mild climate, 100,- 000 population. Box 807P, BROADCASTING. Need combo man, announcer-engineer. Limited experience acceptable. Southern location in good town. Position now open. Box 818P, BROADCASTING. Capable chief engineer-announcer. An- nouncing secondary. $90.00 weekly to right man. Box 848P, BROADCASTING. Engineer with knowledge of ten thousand watt RCA transmitters capable full main- tenance ultra modern studio equipment. Must be creative with feeling for produc- tion plus desire for responsibility and to become important member of management team. Outstanding opportunity for right man in Canada's largest city with progres- sive organization now opening brand new radio station. Apply George C. Davies, CKGM, 1455 Drummond Street, Montreal. Phone Victor 53201. Production-Programming, Others News man, 7 years in radio wants job as pd, or newsman on fulltimer in midwest. Wisconsin, Illinois or Minnesota. $100.00 week. Married. Box 805P, BROADCASTING. Production-Programming, Others News director radio & tv. Completely equipped department. Network affiliate. Send pic and details Box 834P, BROAD- CASTING. Copywriter and traffic assistant. Large met- ropolitan station. Top pay. Box 863P, BROADCASTING. Private secretary and girl Friday. Large metropolitan station. $80-$100 weekly. Box 866P, BROADCASTING. Traffic director large metropolitan station. Excellent pay. Box 868P, BROADCASTING. First phone operator seeking sales oppor- tunity. KCHJ, Delano, serving 14 California counties. Sports director. Fully qualified. Some staff duties. Send tape, snapshot, all details. KHAS Radio, Hastings, Nebraska. Newsman wanted for wide awake operation located forty miles from NYC. Journalism education preferred. Send tape, resume, present salary and number of hours worked weekly to WLNA, Peekskill, N.Y. RADIO Situations Wanted — Management Experienced manager, all phases, strong sales, hard working, progressive. Wants po- sition with future. Metropolitan and med- ium market background. Write Box 751P, BROADCASTING. California manager-wife team. Excellent background and references. Desire east. Box 752P, BROADCASTING. Topped industry sales records repeatedly. Opportunity for revenue expansion first consideration. Salary secondary. Specialist operations and sales productivity medium and small markets. Box 784P, BROAD- CASTING. Station manager, r/tv. Capable. Program- ming and sales. Proven record. Box 796P, BROADCASTING. It's an even trade! Major market agency vice president in search of challenging op- portunity in station management. Box 800P, BROADCASTING. Situations Wanted — (Cont'd) Management Experienced salesman who can sell, de- sires to work into management at station with potential. Excellent background, pub- lic relations, references. Box 806P, BROAD- CASTING. 14 years radio & television management ex- perience. 2 positions during this period. Past President State Broadcasters Assn. Successful background — top references. De- sire radio management & part owner or tv management. Box 815P, BROADCASTING. Manager, good sales record, fifteen years experience all phases of broadcasting, first phone. Excellent references. Box 826P, BROADCASTING. General manager/sales manager major mar- ket. 15 years experience. Strong on sales retail and regional, programming. Highest industry references. Box 838P, BROAD- CASTING. Presently sales manager two station mar- ket, last position manager small market. First phone, top salesman, journalism de- gree. Ready and able to manage/sales manage two or three station market. No south, present employer knows of this ad and will give highest recommendation. 33 years old. Family Box 869P, BROADCAST- ING. Announcers Big contest! ! No entry fee! ! First prize — young married announcer. Experienced all phases radio-tv on camera programming. Finish this sentence. "I want the best man available because . . ." Mail to Box 727P, BROADCASTING. Personality-dj. Versatile. Experienced. Crea- tive, gimmicks, commercials. Cooperative. Tape available. Box 795P, BROADCAST- ING. Announcer. Mature. Sales minded. Write copy. Operate board. Good background. Box 798P, BROADCASTING. Gal announcer. Can handle woman's or deejay show. Copywriter too. Box 799P, BROADCASTING. Experienced announcer wants to locate in Alabama. Central or South portion pre- ferred. Box 816P, BROADCASTING. California. Combo-announcer. First phone. Three years experience. Available immedi- ately. Box 831P, BROADCASTING. STATION MANAGER $15,200 to $20,000 (first year) in FABULOUS HOUSTON (South's Largest City) That's what we are willing to pay for a Manager Whose Basic qualifi- cations are an intensive approach to sales and sales management. 1. The station is programmed to reach 310,000 Negroes. 2. Current billing is in excess of $250,000. 3. Excellent air personalities and good share of audience. 4. Studio and office facilities new and modern. 5. Member of highly successful 6 station OK Group. 6. Enjoys excellent national recognition. Our plan of remuneration gives you a guaranteed base salary plus a percentage of the gross billing. With imagination and inspired selling plus Houston's tremendous potential your earnings can be tops in the radio business. You must have a proven record and good references. Write giving full history and details. Applications confidential. Apply Stanley Kay, The OK Group, 505 Baronne St., New Orleans, La. 118 BROADCASTING, October 12, 1959 Situations Wanted — ( Cont'd ) Situations Wanted — (Cont'd) Situations Wanted— (Cont'd) Announcers Sportscaster. College grad, communications major, 22, vet, currently production assist- ant in 50,000 watt station in New York. News, sports, announcing, writing, back- ground. Prefer northeast. Tape, resume available. Box 827P, BROADCASTING. Had enough of tv production. Several years in broadcasting. Seeking good radio oper- ation, metro area east coast. Strong news, easy music. Box 836P, BROADCASTING. Young, green, hearty Carolina breed. Will grow in most any type soil. May be shaped. Order now, pay later. Air Force Lieutenant, available in March. Box 841P, BROAD- CASTING. Very fast, capable, clear-thinking format dj, experienced in two quarter-million mar- kets. Desire position that will not try to slow my pace. Box 847P, BROADCASTING. DJ, 5 years experience, knows music. Tight production. Family. Box 853P, BROAD- CASTING. DJ all night personality type, in urban market, first phone, experienced. Box 855P, BROADCASTING. Announcer, dj, 1st phone, also maintenance, diversified experience. Prefer northeast states. Box 856P, BROADCASTING. Announcer-dj, experienced. Commercial news, board. Leave immediately. Resume and tape on request. Start at ninety dollars. Box 858P, BROADCASTING. Announcer available — one year experience, young, ambitious, willing to travel. Bob Jones, Gilberts, Illinois. Dundee Hazel 6- 3848 after 7:00 P.M. Announcer, 1st phone, consider preventa- tive maintenance, $85, no car. Berkshire 7-6721 after 5:00 PM. Walter Piasecki, 2219 N. Parkside, Chicago. First phone: combo-man; trained in all phases of broadcasting. Married. Prefer western states. Available now. Jack Wis- mer, 1453 Tamarind Ave., Hollywood, Calif. PH Hollywood 9-1938. Technical Experienced engineer. 7 years am, some tv, chief, remote control, and 5 kw directional system. Prefer south, will consider other offers. Box 678P, BROADCASTING. Experienced chief engineer desires position as chief or manager of south Florida day- time station. Phone Cocoa, Florida, NE. 6-1499 or Box 731P, BROADCASTING. Recent technical school graduate, first ticket, some experience as audio man for tv stations, 23 years old, vet. Box 747P, BROADCASTING. Engineer. 8 years maintenance, construc- tion, operation high powered directionals. Seeks permanent job with reliable organi- zation. First phone. Box 797P, BROAD- CASTING. Engineers. Chiefs, studio men, beginners available now. For prompt action tell us your needs. Disk Jockey Placement Agency, 100 West 42nd St., New York 36, N.Y. Available — Experienced engineer and an- nouncer. Desires job in south or southwest. Write Tom Graves, P.O. Box 204, Malvern, Arkansas, Phone 1427-W. Production-Programming, Others Status quo just so-so. Will scrap for status with greater quo. Radio gal. seasoned pro; talent, knowhow, get-up-and-go . . . seeks genuine challenge, chance to grow. Dynamic radio, a big yo-ho! S.O.S.! I'm ready to go. Box 803P, BROADCASTING. Radio-tv news director, powerful on air presentation. Writes mature, interesting copy. East coast position news director or newsman on high-rated staff. Box 842P, BROADCASTING. Experienced announcer, knows radio, de- sires part time/weekend work any capacity New York City. Box 804P, BROADCAST- ING. Production-Programming, Others 10 years experience in station operation. Strong in selling copy. Creative. Adminis- trative ability. Box 857P, BROADCASTING. Reporter-newscaster — Responsible, complete coverage, professional delivery, now work- ing, 8 years radio-newspaper experience, best references, college, car, interested radio and/or tv. Box 861P, BROADCASTING. TELEVISION Help Wanted — Sales Tv sales manager. We have recently ac- quired a new property and need experi- enced man capable of supervising tv sales of both stations. Send full details. Box 832P, BROADCASTING. Announcers Weatherman wanted for Florida station. Must be a meteorologist and have had tele- vision experience. Send photograph and voice tape along with complete personal background. Box 819P, BROADCASTING. Technical Opening for 1st class transmitter engineer. Good working and living conditions in single station tv market. Contact Marion Cunningham, Chief Engineer, KTWO-TV, Casper, Wyoming. TV studio engineers for design, test, and field engineering. Rapidly expanding pro- gressive company. All benefits, plus rapid advancement for qualified engineers. Foto- Video Laboratories, Inc. CE. 9-6100, Cedar Grove, New Jersey. Assistant chief engineer or studio opera- tions. Salary open. Prefer 2 to 3 years ex- perience in maintenance. J. Smith, Chief Engineer, Box 840, Corpus Christi, Texas. Production-Programming, Others Good salary for radio-television newsman to gather and present news for single sta- tion television market in upper midwest. Photography useful. Send tape, pictures, all personal information to Box 802P, BROAD- CASTING. Midwest NBC affiliate in market of over 300,000 tv sets needs a production or pro- gram man who wants to get into sales. Must be aggressive, hardworking and en- thusiastic idea man. Box 859P, BROAD- CASTING. Newsman — Experienced reporter-photog- grapher to join aggressive news staff basic CBS vhf southeast. No air work required but must be capable all other phases news work. Good salary and opportunity. WTVD, Box 2009, Durham, North Carolina. TELEVISION Situations Wanted — Management Presently with big group owner in a secon- dary market. Desire larger operation. Have solved the most grave management and market problems. Am active in industry affairs. Extensive time — large contacts. Am pioneer although only 38 years of age. Box 809P, BROADCASTING. Salesmanager: Experienced and hard work- ing. I believe I can increase your sales and be an asset to your company. May we discuss it? Box 839P, BROADCASTING. Announcers College graduate, 28, family. Presently em- ployed. Desire to return to southeast as an- nouncer with good tv station. $125.00. Box 808P, BROADCASTING. Now tv announcing in top 10 market. Ex- tremely versatile . . . desires change. Box 811P, BROADCASTING. Sportscaster — tv, radio, play-by-play, seven years experience. Top ratings. Seeking re- location in large market. Box 822P, BROAD- CASTING. Announcer: 12 years broadcasting. Program director, news and play-by-play sports. De- sire position in community minded station. Box 862P, BROADCASTING. Announcers Experienced tv news, sports, special events. Mature voice. Go anywhere, single, sober, 40. Paul Barnett, 1489 Wellington, Memphis, Tenn., WH 8-4797. Technical First ticket, experienced in construction and all phases studio operation. Seeking perma- nent position. Box 843P, BROADCASTING. Chief engineer. Eleven years experience, in tv operations, maintenance, construction and administration. Want supervisory posi- tion. Best references-. Available immedi- ately. Box 846P, BROADCASTING. Production-Programming, Others Comedy actor and writer. Entertainment and radio dj background would like op- portunity with tv station. Box 679P, BROADCASTING. Advertising agency girl with four years tv station traffic and production experience. Five years agency experience — tv buyer and traffic interested in opportunities for ad- vancement. Box 732P, BROADCASTING. Local problems? Nine years experience as producer-director, production manager, traffic manager, programming. Now with network. Married. Best references. Box 828P, BROADCASTING. Eight years in broadcasting — metro areas. Top director. Good announcer. Prefer east coast. Director -announcer -director. Box 835P, BROADCASTING. Experienced, hardworking producer-direc- tor. Family. Imaginative, creative ability. All phases production. Box 837P, BROAD- CASTING. FOR SALE Equipment Collins 737A 5 kw fm transmitter Collins 5 ring fm antenna now in use. Make offer. Also have 400 ft. 1%" Andrew rigid trans- mission line. Box 460P, BROADCASTING. 2 Motorola FMTU30 160mc band mobile transmitters 30 watts output for $65. "Cub" corder $25. Box 774P, BROADCASTING. 5 kw transmitter Gates BC-5A complete with tubes and crystal in good operating condition. Currently on air at KYOK, Houston, Texas. Price $5900. Terms can be arranged. Available for immediate ship- ment. Stanley Ray, 505 Baronne St., New Orleans 12, La. Two Afflpex tape machines, 600 and 601. Perfect shape. Spare parts. $800.00 takes both. Contact T. R. Hanssen, WDVH, P.O. Box 289, Gainesville, Florida. Heavy duty 300 foot guyed tower, standing, 304 feet with beacon. Uniform triangular cross section, has base insulator. Strong enough to support side antenna. Excellent condition. WKAN, Kankakee, Illinois. 400 foot, self-supporting, D-30 Truscon tow- er. Galvanized, three legs. All standard fixtures, includes lights. Contact Richard Sommerville, WTTH, Port Huron, Michigan. Ampex 600 and 620 speaker-amplifier-very little head wear, not used professionally. $500 or make offer. W. Bolle, 209 W. Laurel, Sierra Madre, Calif. Following equipment available: Gates model 2639 modulation monitor as is but working. Radio City Products tube tester, 322. Gates 2559 recording amplifier. Gates 28Co limiter working condition. 6N Presto disc recorder. Two Fairchild turntables 33-78 speeds. TV video carrier monitor H.P. model 336-C. Frequency 83.24 mc. Write J. M. Brady, P. O. Box 2148, Idaho Falls, Idaho. Video monitors. Closed circuit and broad- cast. Foto-Video Laboratories, Inc. Cedar Grove, New Jersey, CE. 9-6100. FM, am, tv transmitters, studio consoles cameras, everything in broadcast equip- ment. Urgently want 250w-10kw fm, am, tv, etc. Call Mr. Charol, Technical Systems Corp., 12-01 43rd Ave., Long Island City, N. Y. BROADCASTING, Ottober 12, 1959 119 WANTED TO BUY Stations Bought one, want another. Prefer midwest or southwest. $100,000-$250,000 price range. Confidential, please. Box 594P, BROAD- CASTING. Small station on or near coast or our island possessions. Box 636P, BROADCASTING. Financially qualified multi-owners in- terested in acquiring 1 kilowatt or more fulltime stations in Dallas, Minneapolis, Milwaukee, Tulsa and Buffalo. Replies con- fidential. Principals write Box 821P, BROADCASTING. Equipment TV transmitter, 500 or 1000 watt, channel 8, also diplexer and sideband filter. KINY-TV, Juneau, Alaska. We need a good, used console or consolette, frequency monitor, and peak limiter. If you have something good at a fair price, call or write. Max Harper, Radio Station WDAK, FAirfax 2-5447, Columbus, Georgia. I wish to buy 2 transmitters. 1 kilowatt, preferably RCA Victor with turntables and antenna and fm equipment. Address Jesus D. Gonzalez, Radio Station XEAW, Apar- tado 628, Monterrey, N.L., Mexico. Used flutter meter — Please state price. Con- tact W. Bolle, 209 W. Laurel, Sierra Madre, Calif. INSTRUCTIONS F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Seattle, Kansas City, and Washington. Write for our free 40-page brochure. Grantham School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Since 1946. The original course for FCC 1st phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting Oct. 28, 1959. January 6, March 2, 1960. For information, references and reservations write William B. Ogden. Radio Operational Engineering School, 150 West Olive Avenue, Burbank, California. FCC license in six weeks. Resident classes September 28, November 16, January 18. Guaranteed personal instruction by Waldo Brazil, Pathfinder Radio Service, 510 16th St., Oakland, California. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia. MISCELLANEOUS Plan Christmas spot campaigns now. We write, voice, record custom commercials. No jingles. M-J Productions, 2899 Temple- ton Road, Columbus, Ohio. S100.00 Reward for information leading to the recovery of 1959 Pontiac Bonneville Vista, Sunglow (Red) over white. Florida tag number 3W 50578 — registered to Father William Roberts, 43, 6' 2", weight 200 lbs — neat dresser — purchases radio time for re- vivals. Call Dale MaComb, Redwood 65181, Tampa, Florida. Free program. Build listenership. Increase ratings and prestige. Schedule Lutheran Vespers. 30 minutes of dignified message and hymns featuring outstanding college choirs. Schedule each Sunday after 4:00 p.m. Send starting date (at least 30 day notice), broadcast time, and K.C. Keep all recording tapes for your use at comple- tion of broadcast. Paul C. Messplay, 1407 West Prospect, Kewanee, Illinois. RADIO Help Wanted— (Cont'd) Help Wanted — Sales Announcers OtiC PROGRAMATIC FIELD SALES J REPRESENTATIVES _ "j The rapid expansion of this ? automated radio broadcasting service has created several at- ~ tractive openings for quali- rs fied field sales representatives. These positions offer excellent salaries plus sales incentive j, A compensation. High earning 5 potential with excellent future. Applicants should be experi- c enced in operation of radio s stations. Must have ability to sell at station ownership and i management level. Must be Ji \ willing to do extensive travel- ? ing. Please submit qualifications to : J, John Esau PROGRAMATIC 0=, Broadcasting Service 229 Park Avenue South New York 3, N. Y. IXJC :xk: Broadcast Sales Engineer Collins Radio Company has an im- mediate opening for a Broadcast Sales Engineer. Technical experience in Broadcast engineering essential. Sales experience helpful but not necessary. Salary open. Call or write R. M. Winston, Collins Radio Com- pany, Cedar Rapids, Iowa. Collins Radio Co. Cedar Rapids Dallas Burbank Help Wanted — Announcers announcer with EXPERIENCE CREATIVITY LIVELINESS (and something on the flip side) Seventeen-year-old big-city radio station, very successful, needs a new announcer-dj with enough person- ality to carry his own weight among present top-flight personalities. Per- manent position, superior earning op- portunity. Send tape, resume, photo and salary expectations. Do it today. Box 812P, BROADCASTING AMERICA'S FIRST 24 HOUR ALL GIRL STATION. romantic Hawaii. Soon to begil §: »t k Hi - t - >egin § operation. Announcers, sales, engi- ^ iJS neers, all should apply now to KNDI, £ r Box 1516, Honolulu 6, Hawaii. £ Technical Immediate Openings OVERSEAS and in the UNITED STATES. ASSIGNMENTS for RADIO and MICROWAVE ENGINEERS, TECHNICIANS TECHNICAL WRITERS (Family may accompany) • RADIO ASSIGNMENTS. Require Telecommunication System and/ or Propagation Path Test Expe- rience. • MICROWAVE ASSIGNMENTS. Require 3 to 5 years General Experience in route design, equip- ment specifications and installa- tion, or operation of telecommu- nication systems. Send Resumes To J. J. Quirk TELEVISION ASSOCIATES OF INDIANA, INC. E. BARKER AVENUE, (LAKELAND) MICHIGAN CITY, INDIANA RADIO Situations Wanted — Announcers STAFF ANNOUNCER four years, 50 kw-am and vhf-tv with emphasis news and sports. Desire news- sports, including play-by-play. Single, vet, working on masters. Prefer east, but will relocate anywhere. BOX 850P, BROADCASTING Dollar far Dollar you can't beat a classified ad in getting top-flight personnel 120 BROADCASTING, October 12, 1959 TELEVISION WANTED TO BUY Help Wanted — Technical Stations WFMY-TV, GREENSBORO, N.C. Needs to add engineer with first class license. Must have television training or experience. Excellent working conditions, insurance plans, 40-hour week. Write Mr. Doyle Thompson, Chief Engineer, with full details on training, experience. Send photograph. This is a job for a man who wants a permanent situation. WANTED TO BUY Class "B" FM radio station, in New York City area. All replies strictly confidential Reply Box 571, Wheaton, Illinois RADIO STATIONS WANTED Investment banking firm organizing new chain is interested in acquiring AM Radio Stations for cash and/or stock. Capable management will be retained. Principals only. Submit de- tails. WHITMORE, BRUCE & CO. 29 Broadway New York 6, N.Y. STATIONS - FOR SALE FOR SALE 250w full-time network station lo- cated in very desirable midwest area. Ideal situation for owner- operator. Can be purchased on rea- sonable terms. Box 758P, BROADCASTING Fine station. Better than 90,000 popula- tion. Multiple owner wants to devote more attention to properties closer at home. Price: $60,000; $18,000 down, long pay- out. Only principal, experienced, respon- sible replies, please. Sacrifice priced. Box 813P, BROADCASTING SOUTHWEST METROPOLITAN STATION ... $ 14,000.00 down and you can own top- rated country-western station in number one country market of the southwest . low operating expense structure make this an ideal property . . . Don't miss this golden opportunity . . . Can't last long . . . Write: BOX 85 IP* BROADCASTING (No brokers please) Minn. Single 500w 85 M Terms Ky. Single lkw-D 100M Terms Cal. Single 250w 65M Terms Fla. Single 500w 50 M Terms S.C. Single lkw-D 45 M Terms Cal. Single 250w 33 M Terms Iowa Small lkw-D 116M Terms Ky. Single lkw-D 100M Terms Minn Single lkw-D 105M Terms Ariz. Small lkw-D 70M Terms N.C. Second 250w 78M Terms La. Medium lkw-D 150M Terms Ala. Metro 5kw-D 195M Terms Miss. Metro lkw-D 98 M Terms S.E. Major 5kw-D 225 M Terms Mid Major 500w 475M Terms And others. PAUL H . CHAPMAN COM P A N Y INCORPORATED MEDIA BROKERS Atlanta Chicago Please add ress: New York 1182 W. Peachtree San Francisco Atlanta 9, Ga. NOTHING DOWN Will sell half of station in medium market to anyone who will assume all operating expense. Profit from station to pay for half. BOX 849P, BROADCASTING THE PIONEER FIRM OF TELEVI- SION AND RADIO MANAGEMENT CONSULTANTS ESTABLISHED 1946 NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING -HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. Texas fulltimer #48,000 1/3 down — West major fulltime regional #1,000,000 29% — Southwest Kw Day #225,000 29% — West major fulltime regional #265,000 27% — Texas Kw Day, beautiful plant, top coverage excellent area. #94,000 #35,000 down — West major full- time regional #485,000 reasonable cash down 8C terms negotiated — Texas Kw Day #143,000 29% — — West fulltime regional #225,000 30% . All above making money. patt Mcdonald, box 9266, AUSTIN, TEX. GL. 3-8080 or Jack Koste, 60 E. 42nd, N.Y. 17, N.Y. MU 2-4813. NORMAN & NORMAN INCORPORATED Brokers — Consultants — Appraisers RADIO-TELEVISION STATIONS Nation-Wide Service Experienced Broadcasters Confidential Negotiations Security Bldg. Davenport, Iowa STATIONS FOR SALE' Ours is a personal service, designed to fit your finances, your qualifications and your needs. If you are in the market for either an AM, FM or TV station anywhere in the country be sure to contact us at once. JACK L. STOLL & ASSOCIATES 6381 Hollywood Blvd. Los Angeles 28, Calif. Hollywood 4-7279 Positions Open Positions are open within the FCC for young people who want to make government radio engi- neering a career. Such opportuni- ties, FCC announced, are open to college seniors and graduates in engineering, and also persons with experience in electronics. Openings are available in Washington and at various FCC field headquarters throughout the U.S. Positions start at a GS-5 grade ( $4,490-$4,940) or GS-7 grade ($5,430-$5,880). Further information may be obtained by writing to the Executive Secre- tary, Board of U.S. Civil Service Examiners, FCC, Washington 25, D.C. Continued from page 116 PETITIONS FOR RULE MAKING FILED September 29, 1959 Beacom Broadcasting Enterprises, Fort Pierce, Fla. — Requests that rules be amend- ed to reassign ch. 14 from Lake Wales, Fla. or ch. 15 from Ocala, Fla. to Fort Pierce, Fla. Ann. Oct. 2. JANUARY 1, 1960 DEADLINE FOR REPAINTING RADIO TOWERS All radio stations are reminded that Jan- uary 1, 1960 is FCC deadline date for re- painting antenna towers that are presently painted with white bands one-half width of orange bands. FCC in 1953 adopted change in its rules eliminating provision in its painting spec- ifications that required white bands to be approximately half width of orange bands. This change to equal width bands from unequal width bands brought FCC specifica- tions into conformity with National Stand- ard on Obstruction Marking promulgated by Air Coordinating Committe. In order not to impose hardships on li- censees whose towers were recently paint- ed, Commission, by amendment to Sec. 17.43 of part 17 of its rules, established deadline date of January 1, 1960 for compliance with its new painting specifications. Ann. Oct. 1. License Renewals Following stations were granted renewal of license: KART Jerome. Idaho; KCEE Tucson, Ariz.; KDXU St. George, Utah; KEEP Twin Falls, Idaho; KELY Ely, Nev.; KEOS Flagstaff, Ariz.; KHFH Sierra Vista. Ariz.; KORT Grangeville, Idaho; KOVO Provo, Utah; KPTL Carson City, Nev.: KRUX Glendale, Ariz.; KTNM Tucumcari. N.M.; KUPI Idaho Falls, Idaho; KVNA Flagstaff, Ariz.; KVRS Rock Spring, Wyo.; KWEI Weiser, Idaho; KOLO-TV Reno, Nev.: KVOA-TV Tucson, Ariz.; KBET Reno, Nev.; KCUB & aux., Tucson, Ariz.; KENN Farm- ington, N.M.; KRAC Alamogordo, N.M.: KRAL Rawlins, Wyo.; KTRC Santa Fe. N.M.; KVOY Yuma, Ariz. Miscellaneous FUNNYPHONE Radio's new and successful fun game 13 entertaining weeks of instantaneous audience reaction. 650 clever Funny- phone questions and answers; formats; teasers; promos, $100. For more de- tails, write or wire: SPECIALIZED PROGRAMMING SERVICES Box 694P, BROADCASTING BROADCASTING, October 12, 1959 121 Finest way to speed to Europe and beyond . . . that's KLM! Fast flights whisk you non-stop from New York and Montreal, one-stop from Houston. Friendly flight attendants treat you to world-famous Royal Dutch service — the most thoughtful, attentive service you'll find anywhere! Contact your travel agent or KLM Royal Dutch Airlines, 609 Fifth Avenue or 120 Broadway, N. Y., N. Y. 40 YEARS THE WORLD 0«R KLM ROYAL DUTCH AIRLINES WISH . . you're in Europe before you know it! . you're treated royally on Royal Dutch Airlines! KLM to Europe . . . and beyond ! 122 THE WORLD'S FIRST AIRLINE BROADCASTING, October 12, 1959 OUR RESPECTS TO . . . Willard Schroeder It took Bill Schroeder two years and two newspapers after he got out of col- lege to decide the newspaper busi- ness "was run by old men." This was while Mr. Schroeder — president and general manager of WOOD-AM-TV Grand Rapids, Mich. — was with the Chicago Herald & Examiner in 1935 working as a researcher in department store advertising and, later, selling space in its Northshore "zone" edition. Looking over the fence, Mr. Schroed- er saw other Hearstlings of the Chicago training ground who had gone into radio and prospered. He asked for a transfer to Hearst Radio and was offered a job as time salesman at WCAE Pitts- burgh. He started in 1936 and has been in broadcasting ever since. Born June 6, 1913, at St. Louis, Wil- lard Schroeder went to the U. of Mis- souri School of Journalism. He majored in advertising, edited the undergraduate newspaper and financed his last two years of college from his editor's salary and other odd jobs, receiving a bach- elor of journalism degree in 1934. Hired by a Hearst scout, he worked a year at the general offices of the Hearst news- papers in New York in newspaper mer- chandising and research before going to Chicago. It was here he jumped the fence, after noting that the newspaper publisher was over 70 and the adver- tising director past 60. Pittsburgh to New York • He stayed at WCAE eight years, four as local salesman and four as sales manager. Then he was promoted to general man- ager of WINS New York. He remained at WINS until 1947, the station mean- while having been sold to Crosley Broadcasting Corp. in 1946. He rounded out his experience by returning to Pittsburgh as radio and tv director of an agency, Ketchum, MacLeod & Grove. At the time, the agency's broadcast billing was small and Mr. Schroeder's task was to in- crease it. He did. he says, "in gratify- ing volume, but I missed not being in station operation." Then in 1950, an old Hearst boss, Harry Bitner, who had bought WOOD Grand Rapids from ABC in 1949, needed a general manager. He hired Willard Schroeder. Mr. Schroeder has been there ever since. Mr. Bitner bought WOOD-TV from Leonard Versluis in 1951. He sold WOOD-AM- TV to TLF Broadcasters (Time Inc.) in 1957 and Mr. Schroeder remained as head of the stations. Impossible Goal • Mr. Schroeder holds some of the same firm opinions about radio and tv that he held about newspapers. In television, he feels the biggest problem is programming: "We are challenged to present, 18 hours a day, seven days a week, material that is not too much garbage and repeats. This is an impossible goal." He speaks bluntly: "Although it might be considered heresy by some, I think tv programming could be a hell of a lot better in toto if there were some cutbacks in quantity in favor of more quality." About radio, he is even more em- phatic: "There are, I think, more sta- tions than the public or the business community wants or needs. In most cities the majority can't be distinguished one from the other programwise and the advertising revenues on many are far from healthy." He has his own cure for this illness: "Under present rules a broadcaster can't buy out or merge with a competitor as a newspaper publisher may do. If, in some manner, a broadcaster could be permitted to do so under certain circumstances, the public, the advertiser and broadcasting might gain." Needed: New Customers • In both radio and tv, Mr. Schroeder feels, more creative selling must be evolved, par- ticularly on the national level. Broad- casters spend too much time competing with each other for the dollar of the ad- vertiser who is already committed to broadcast media. "In many instances what we call selling could better be done by IBM machines. In some way we've got to break out of the narrow environ- ment of ratings, cost-per-thousand, and WOOD-AM-TV's Schroeder He wanted a young man's game so forth, and develop and then tell the story of what radio and tv can do vis-a-vis magazine, newspaper or no advertising at all." Although a broadcasting business is intended to make money, this means in good volume over a long period, in Mr. Schroeder's opinion. When expenditures are made, the broadcaster should try to make them improve service so as to gen- erate more income. "Grabbing the fast buck or spending money simply be- cause it's in plentiful supply (and tax deductible) is stupid." The status quo can be deadly and so can a set pattern of operation, he thinks: "Try to maintain an environment of aggressiveness and innovation — es- pecially in sales and programming. Broadcasting is essentially a dynamic business and when a broadcaster starts running his shop by the book, that's the beginning of the end." Go the Limit • Bill Schroeder's Rx for operating a broadcast property ap- proaches simplicity in a job where there is sometimes a tendency to overcompli- cation. "Get the best possible facilities available to you and try to keep them that way. Hire the best possible people you can afford, especially department heads, and encourage them to take as much responsibility as they can handle so long as they don't try to torpedo their opposite number in another department. "Make it clear to the fellow working for you that you expect him to make mistakes as well as right moves. When he makes an honest mistake, back him up fully; when he does something right, give him credit for it." Some measure of Mr. Schroeder's success in practicing this philosophy may be gathered in this summation of his work: "I'm doing what I like most to do and what I think I'm best quali- fied to do. My employer is the best possible and he leaves me free to run my own show. The people who work for me are competent, responsible, intelli- gent and congenial." Sensible balance • With this kind of harmony at the shop, Mr. Schroeder thinks Grand Rapids is the ideal city — ■ "big enough to have a varied and healthy economy and small enough to enable a man to balance his life sensibly in time spent at work, with family and with friends." With his wife, the former Barbara Will of Marshalltown, Iowa, and his children, Gail 16, Sally 9, Chris 6 and David 4, he enjoys the numerous out- door activities possible in western Mich- igan: weekend skiing in winter; golfing, sailing, water skiing and swimming in summer. He currently serves on the NBC Ra- dio Affiliates Advisory Board and is a "chronic" vice president of Michigan Assn. of Broadcasters. BROADCASTING, October 12, 1959 123 EDITORIALS The real tv quiz scandal THE producers of Twenty-One could take some lessons in quiz rigging from the House Oversight Subcommit- tee. Never was a quiz more thoroughly rigged than the Over- sight production last week. All the cases that Oversight heard had been exhaustively investigated by a New York grand jury last year to the ac- companiment of widespread publicity. The grand jury failed to find any criminal action. The Oversight Subcommittee's excuse for reopening the subject was that perhaps a new law was needed to prevent quiz show producers from giving answers to contestants. This was not only a slim excuse. It was a phony. No lawyer could finish a draft of such a law without laughing himself into hysteria. The real purpose of the Oversight hearings was to be seen last week in the presence of as many as 60 reporters in the hearing room, in the headlines shouting "television scandal" and in the prominent mention of the name of Chairman Oren Harris in papers throughout the country. From these hearings will come no new law, no new regu- lation, no change in television operations, for indeed none of these is needed. The situations of which witnesses spoke last week were all corrected long ago. To say that the House hearings last week were a publicity stunt is not to condone fakery in broadcasting. In a sense the rigging of quiz shows was fakery, but clearly not of dimensions to constitute a criminal fraud. To the extent that shows were made to appear spontaneous while being rehearsed, to the same degree the producers risked losing the confidence of their audience upon disclosure. The loss of audience confidence can be a severe penalty in broadcasting. The fact that the networks took immediate steps to clean up the quiz mess as soon as they heard of it was a clear indication of their unwillingness to lose the trust of their viewers. Whatever viewer confidence was lost when the quiz scandal first broke in New York last year was soon after- ward regained. The whole uncomfortable process may have to be repeated as the aftermath to one politician's excursion into print. What's wrong with Canon 35 THE main trouble with the legal profession's Canon 35, aside from its sheer mockery of constitutional rights, can be found in the way lawyers and courts keep fumbling their rules and routines. A fortnight ago Oklahoma's barris- ters and justices flouted all rules of justice, fair play and plain decency by using star-chamber tactics to slam through the state's own Canon 35. This travesty occurred in a state where broadcasters have successfully shown for seven years that they can report court proceedings without interfering with decorum or the rights of participants. The Oklahoma Supreme Court demonstrated its political heritage by declaring the canon in effect without prior hearing or briefs or notice. No effort was made by the court to investigate the facts about modern broadcasting techniques. A ticklish jurisdictional question arises now that the parallel Oklahoma Criminal Court of Appeals has indicated it won't obey the Supreme Court's edict. While the Supreme Court is at the same protocol level as the criminal bench — each is highest tribunal in its respective civil and criminal field — there remains the need to clarify another phase of Oklahoma justice. This is the extent of the Supreme Court's authority to impose procedure rules on the Criminal Court. Both courts have elective judges, subject to the pressures and influences of the voting process. Word from Oklahoma indicates the Supreme Court judges raged when the Criminal Court opened its doors to radio-tv a year ago in the famous Lyles case (Broadcasting, Sept. 8, 1958). The state bar association, without bothering to investigate the merits of the matter, called on the Supreme Court to issue its Canon 35, though even the top American Bar Assn. has admitted the need for a close examination of the whole broadcast problem by setting up investigative procedure. The unsavory muddle offers an opportunity for Radio Television News Directors Assn. to act at its meeting, which opens Oct. 14 in New Orleans. It's obvious the courts are in need of professional guidance. RTNDA's professional membership can supply this help by showing courts and lawyers everywhere how broadcast media can report with fidelity and dignity. Sweat and status THERE is more than intramural significance in the eleva- tion of Sig Mickelson to the presidency of CBS News. The action is an indication of the growing stature of news throughout the broadcasting system. At CBS, news now has organizational parity with the television network, the television stations division and the radio division. We do not suggest that other networks and stations should model their own corporate structures after CBS, but we do believe that the news department, how- ever it fits into the organization chart, should occupy at least as high a status as CBS has given it. Radio and television enjoy vast technical advantages over other forms of journalism. It remains for radio and television to exploit those advantages by putting them in the hands of skilled newsmen of judgment and experience. A cadre of newsmen who have those qualifications is developing in broadcasting. Around that cadre must be built a whole profession of broadcast newsmen. The build- ing will take some time, and it will require much sweat from working newsmen and support from top management and ownership. Drawn for BROADCASTING by Sid Hix "1 heard them say he's a sick comedian. Let's send him a get-well card." 124 BROADCASTING, October 12, 1959 When KSTP-TV says go out and buy it" . . people go out and buy it! MINNEAPOLIS • ST. PAUL 100,000 WATTS NBC REPRESENTED BY EDWARD PETRY & CO., INC. — A GOLD SEAL STATION own Radio SHOW YOU... HOW TO WIN the '6V2 BILLION KANSAS CITY MARKET! BUCKET WALTERS' 1 io"*"11 The "secret" (we're not keeping it too well!) is TOP personalities plus TOP news and market coverage and the musical magic of the TOP 10,000 tunes. We call this "secret" TOPularity — the new concept in radio pro- gramming— the unique kind of "soft" sell that wins the hard cash of friendly customers for advertisers on KMBC-KFRM. (Shown here are ads from a current news- paper series of our continuing campaign to publicize KMBC-KFRM TOPular personal- ities and programs to listeners.) Only KMBC-KFRM provides single-pack- age coverage of the entire Kansas City Trade Area — Kansas City, the nation's 17th largest metropolitan market, plus western Missouri (via KMBC), and the entire state of Kansas (BONUS coverage via KFRM). Let us help you sell nearly four million persons with an- nual buying power exceeding $6^ billion! Check with your P-G-W "Colonel" right away for availabilities on KMBC-KFRM Radio. /EACH WEEKDAY EVENING AT 7:30^ SAY U with MUSIC Relaxing music all evening long plus baseball scores on t the half hour from ' 7:30 till 11:30 ^ assist** sJtaffin 1 *KMBC-KFRM coverage corresponds almost exactly to the Kansas City trade area as defined by the 10th District Federal Reserve Bank. The Kansas City Metropolitan Area, according to Sales Management "Survey of Buy- ing Power, 1959" now ranks 17th in the nation. In Kansas Ci» the * *> K M B C "T V Q Kansas City's Most Popular and Most Powerful TV Station and in Radio the Swing is to KMBC ^ Kansas City — KFRM fa* the State of Kansas with 10,000 Watts Power from Twin Transmitters DON DAVIS, President f! JOHN SCHILLING, Executive Vice Pn>.<#\ GEORGE HIGGINS, Vice Pres. & Sale «r ED DENNIS, Vice President | MORI GREINEft, Television Manager I DICK SMITH, Radio Manager | Peters.Griffik Woodward. INC. Exclusive National Rtfrestnlall OCTOBER 19, 1959 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO What the timebuyers think of spot announcement lengths Page 37 NBC Radio plans revisions in formula for networking Page 54 Broadcasters warned against provoking federal controls Page 58 Plight of radio-tv news: it's respectable but not equal Page 70 NO MORE ROOM AT THE There's room for just one station at the top in any television market — and in Central Iowa that sta- tion is WHO-TV! For example, in the NSI Report for 27 Iowa counties (July, 1959) WHO-TV delivers more homes in more quarter hours than any other station. ARB (see below) gives WHO-TV the No. 1 posi- tion in the metropolitan area, too. Local programming is a true measure of WHO-TV's determi- nation to stay on top. Selections from our large library of film packages*, featured each weekday along with regular news reports on Family Theatre (Noon-2 p.m.), ARB METROPOLITAN (March 16- The Early Show (4:30 p.m.-6:05 p.m.) and The Late Show (10:30 p.m. - Sign-Off ), deliver more homes in 190% more quarter hours than Stations 'B' and 'C combined! WHO-TV's goal of continuing leadership is being met with the best in programming, personnel and public service. Ask your PGW Colonel for spots at the top in Cen- tral Iowa television on WHO-TV ! '■'WARNER BROTHERS "Feature" and "Vanguard" * MGM Groups 1 and 3 ★ NTA "Champagne," "Rocket 86," "Dream," "Lion," "Big 50" * SCREEN GEMS "Sweet 65" * HOLLYWOOD TELEVI- SION SERVICE "Constellation" * Af and A ALEXANDER "Imperial Prestige" * ABC's "Galaxy 20" and others. SURVEY DES MOINES AREA April 12, 1959) FIRST PLACE QUARTER HOURS Number Reported Percentage of Total 1-Week 4-Week 1-Week 4-Week WHO-TV 233 227 50.0% 48.7% Station K 186 197 40.0% 42.3% Station W 27 42 6.0% 9.0% Ties 20 0 4.0% 0 WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines; WOC-TV, Davenport WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV Channel 13 * Des Moines NBC Affiliate Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager r^r Peters, Griffin, Woodward, Inc. National Representatives WHAT'S IN A NUMBER? By itself, a number may not have much meaning. But get a batch of them down on paper, and they begin to add up. The latest available ARB share- of-audience figures for MEDIC and IT'S A GREAT LIFE, for instance. They just go to show that, stripped or once-a-week, these Victory Program Sales properties can really do a job for you, wherever you are. Want another good number? Try Circle 7-8300 in New York. That's VPS. medic mmmmmm jm its a great life BALTIMORE (4TH RUN) WJZ-TV 1:00 PM, MON.-FRI.* BILLINGS (1ST HUN) KGHL-TV 9:00 PM, WED.* 51% 35% 31% 0 CHICAGO (5TH BUN) WNBQ 4:00 PM, MON.-FRI.* DETROIT (5TH BUN) WWJ-TV 1:00 PM, M0N.-FRI. DETROIT (4TH BUN) WJBK-TV 7:00 PM, FBI.* HUNTINGTON, W. U. (2ND BUN) WSAZ-TV 10:30 PM, SUN* HONOLULU (2ND BUN) K0NJ-TV 7:30 PM, SUN. US VE6AS (2ND BUN) KUS-TV 3:30 PM, M0N.-FBI.* HOUSTON (3BD RUN) KH0U-TV 9:00 AM, M0N.-FRI.* KNOXVILLE (3BD BUN) WBIB-TT 1:00 PM, M0N.-FRI. MIAMI (4TH RUN) WTYJ 1:00 PM, M0N.-FRI.* LOS ANGELES (4TH RUN) KABC-TV 11:30 AM, M0N.-FRI. OMAHA (2ND RUN) KETV 4:00 PM, SUN.* PHILADELPHIA (4TH BUN) WBCV-TV 1:00 PM, WED. PHILADELPHIA (5TH BUN) WFIL-TK 10:30 AM, MON.-FBL* SAN FRANCISCO (4TH RUN) KB0N-TV 7:30 PM, TUES. PITTSBURGH (3BD BUN) K3KA-TU 9:30 AM, M0N.-FBI. SPOKANE (4TH BUN) KXLY-TV 12 NOON, MON., WED." TUCSON (2ND BUN) KV0A-TV 9:00 PM, THURS.* WASHINGTON, D.C. (4TH RUN) WRC-TY 1:00 PM, M0N.-FRL* WICHITA (4TH RUN) KARD-TV 10:15 PM, TUES.* WICHITA FALLS (5TH RUN) KSYD-TV 4:00 PM, MON.-FRL* *Top rating and share in time period. VICTORY PROGRAM SALE! a division of CALIFORNIA NATIONAL PRODUCTIONS, INC. Canadian Representative: Fremantle of Canada, Ltd. buy St Louis a la card the BONUS buy ' f': Ik The facts show that in the great Dallas - Fort Worth Market you get more counties, more TV Homes and greater circulation when you buy KRLD-TV coverage. Ask a Branham man to show you the KRLD-TV "measured preference". Represented Nationally by The Branham Company THE DALLAS TIMES HERALD STATIONS Clyde W. Rembert President MAXIMUM POWER TV-Twin to KRID radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, October 19, 1959 CLOSED CIRCUIT Harris to Geneva • Oren Harris ID- Ark.), chairman of House Commerce Committee and acknowledged leader in communications-broadcast matters, plans to attend closing sessions of Inter- national Telecommunications Confer- ence in Geneva this fall. His bill (HR 8426) to provide for creation of Fre- quency Allocation Board to handle all allocations, will be subject of congres- sional hearings next session and observa- tion of Geneva proceedings would pro- vide him with grasp of international problem at first hand. If extended tv quiz investigations do not interfere, Rep. Harris and Rep. Walter Rogers (D-Tex.), member of commerce commit- tee, plan to leave for Geneva Nov. 19. Firing line • Don't underestimate im- pact of blast against manner in which administrative agencies conduct their business, issued by former Civil Aero- nautics Board Comr. Louis J. Hector last month. Hector document is being privately circulated among communica- tions specialists in and out of govern- ment by congressional aides with re- quests for comments. It's too early yet to determine whether this means pos- sible Hill activity which might lead to reorganization of FCC as well as other agencies, but there is strong sentiment on Capitol Hill to explore Hector charges. Thrust of Hector philosophy is that in- dependent regulatory agencies are inca- pable of doing job assigned to them be- cause they attempt to handle too many details "better left to management dis- cretion and the free play of competi- tive forces." His belief is that policy- making and administrative functions of regulatory agencies should be handled by Executive branch, adjudicatory func- tions by special courts and investigative and prosecution activities by Dept. of Justice. Loretta deciding • Films of The Loret- ta Young Show on NBC-TV (it's now in its sixth season) may be placed in syndication. It's learned NBC-TV is dis- cussing syndication with Miss Young and her production company (Toreto Films), but decision hasn't yet been reached. Toreto, in which Miss Young has interests, owns rights to series. Full steam • Look for build-up in lob- bying activities in Washington on be- half of American Society of Composers, Authors & Publishers. Paul Cunning- ham, who retired as ASCAP president last April, has planned schedule to in- clude at least two days a week in Wash- ington from now on. He's still on ASCAP executive staff as director of public affairs and retains membership on ASCAP's board. Week of trouble • Eye-opening warn- ings of broadcasting's quiz troubles caught many delegates to NAB's first Fall Conference by surprise. Week's de- velopments raised hope new Television Information Office under Louis Haus- man can cope with destructive impact of recent headlines. Though parent Television , Information Committee's broad policies were outlined, TIC's spokesmen said privately that much of TIO's work will be done without bene- fit of publicity or public-relations gim- micks. Extensive work-sheet already has been compiled by TIC-TIO, which will quietly go about its job, though next month will involve fatiguing nationwide tour of NAB conferences to explain what image-improving project is all about. Present signs indicate networks, prime targets in quiz excitement, are solidly behind TIO. Add 20's • At least one major agency (BBDO) is suggesting to spot tv adver- tisers during campaign planning that, if possible, they add 20-second version to minutes (assuming advertisers were planning to use minutes only). Obvious reason: Availabilities for minutes are scarce and 20's can be better accommo- dated in tight station schedules. What next • Question on many broad- casters' lips as they recall that Harris Committee excitement deals mostly with discarded programs long off air is this: What needs to be cleaned up now? Self- examination process hasn't smoked out examples of clear fraud or rigging of programs since quiz fakery was smoked out, but questions of good taste and over-commercialism are still considered acute by Tv Code Board. Occasionally the big question was asked around the conference hotel in Washington when delegates looked at the printed agenda: "Why isn't Oren Harris at this meeting?" In general, comments and questions about the quiz furore ranged from calm ("It'll blow over") to panicky ("The next Blue Book may be left-handed and pink"). "Where were our industry's thinkers?" a delegate asked. "Who let P.T. Barnum sneak in?" another wondered. Some more: "It's the natural result of the race for ratings" and "Why are we getting whip- ped for the sake of politicians' ambi- tions when all this is ancient history?" Asked for chance • Startled broadcast- casters who heard Chairman Earl W. Kintner, of Federal Trade Commission, deliver velvet-hammer speech at Wash- ington conference hadn't realized extent of chairman's wrath — he asked for chance to scold them. Originally chair- man had turned down NAB's invitation to address conference. After testifying before Harris Committee Oct. 12, he phoned NAB and requested reinstate- ment on program. Job shuffling at NBC • It's foregone conclusion that, among other side ef- fects of NBC Radio's new network-plus- program-service type of operation (see pages 54, 32), there'll be a cutback in personnel. How much remains to be seen. But it's understood officials al- ready are taking precautions to see that those who may be let out will get immediate reassignment within NBC insofar as possible and otherwise get first crack at openings that develop where their skills and backgrounds might fit. Time to compare • When do agency decision makers begin to earnestly com- pare track records of their own and competing network tv programs? Among many major agencies prefer- ence is developing for four-week period following changeover to Standard Time for all of nation (Oct. 26 this year). Executives find that after traditional jump in set usage at that time there's better picture of rating trends, audience shares, etc. Transistor booster • Tv boosters are still in never-never land of being un- licensed and therefore illegal but also on verge of being legitimatized through pressures from Congress and others. Notwithstanding this amorphous state, more and more boosters continue to begin operation, particularly in wide- open northwest areas of U.S., and equipment makers also continue to progress in their development of stable, long-running gear. Latest to come to attention of booster advocates is transis- torized repeater which operates from two six-volt dry cell batteries for as long as one year without attention. De- velopment comes from Mid-America Relay Systems Inc., Rapid City, S.D., and has been tested in Alaska. An- nouncement will be made formally in next month or two. Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. IN YOU KNOW WHERE YOU'RE GOING WITH WJBK- ■ * CBS PROGRAMMING • CHANNEL 2 Sales are UP in booming Detroit Dept. Store Sales UP 17% New Car Sales UP 97% Employment UP 9% Car and Truck Output UP 90% (Sept. '59 vs Sept. '58— Detroit Board of Commerce) And UP is definitely the word for WJBK -TV viewers June and July ARB ratings were both 35.2% of audience. August is Up to 36.5%— 28% higher than any other Detroit station. (2nd to only one CBS station in the country for audience share in 4-or-more station markets) You know where your audience and sales are going with WJBK -TV— They're going UP! cSTORER station CALL KATZ or STORER' NAT'L SALES OFFICES 625 Madison Ave., N.Y. 22 230 N. Michigan Ave. Chicago 1 BROADCASTING, October 19, 1959 WEEK IN BRIEF Where's the rate card all can understand? • There is strong evidence advertisers may skip over buying time on certain stations because the buyer is reluctant to admit he stumbles trying to read the fine print in the footnotes of some ratecards — especially when dead- lines are pressing. But L. D. Mullins, advertising man- ager, Burgermeister Brewing Co., San Francisco, isn't so reluctant about the subject. His views are expressed in this week's Monday Memo. Page 27. What length commercials? • The people who place them report on their practices and views on tv spot-announcement usages in NBC Spot Sales' fifth timebuyer opinion panel study. Page 37. NBC Radio's new formula • It'll be essentially news, Monitor and special events, with entertainment programming available to stations on a fee basis in new NBC Program Service setup. Officials hit the road this week and next to explain it to affiliates and seek 100% clearances for reduced network-sales periods. Page 54. NAB's blunt warnings • First of Fall Conference series in Washington hears Chairman Kintner of Federal Trade Commission warn of govern- ment policing of broadcast programs unless practices are corrected. Broad- casters take stock of themselves and their troubles as self-policing cam- paigns are discussed. Page 58. New station rep firm on horizon? • There's talk that FCC decision cut- ting networks out of representation business for affiliates may lead to formation of one or two new station rep companies. Reaction to FCC order finds networks glum; station reps glad. Page 66. TvB's anti-print pitch • Bureau says the big numbers of men and women who view television top any comparative readership claims of magazines and of the country's daily newspapers in total. Page 68. Radio-tv news — respectable, but not equal • Broadcast news directors, meeting in New Orleans, are told how their profession and product have grown in stature. But there is discouragement over slow progress of equal access to the news, especially to the courts. FCC Chairman Doerfer cites pressures for program regulation; news directors sound alarm at Senate's new "watchdog" subcommittee. Page 70. More to come in tv quiz • House subcommittee to resume tv quiz hear- ings Nov. 2 with broadened inquiry to include $64,000 Question and Challenge. Charles Van Doren accepts service of subpoena, denies he sought to hide from investigators. Page 82. The other man behind Talent Assoc. • The business strings of an inde- pendent company that will gross $15 million a year by producing live drama in television are held by a former practicing attorney and ex-talent agent. A profile on Alfred Levy. Page 92. Mr. Mullins DEPARTMENTS AT DEADLINE 31 BROADCAST ADVERTISING 37 BUSINESS BRIEFLY 52 CHANGING HANDS 56 CLOSED CIRCUIT 5 DATEBOOK 10 EDITORIAL PAGE 122 FANFARE 104 FATES & FORTUNES 98 FOR THE RECORD , 108 GOVERNMENT 82 INTERNATIONAL 105 LEAD STORY 37 THE MEDIA 54 MONDAY MEMO 27 OPEN MIKE 20 OUR RESPECTS 121 PROGRAMMING 90 WEEK'S HEADLINERS 34 QUEEN BEE IN MICHIGAN'S HONEY OF A MARKET Things are buzzing in Michigan's rich Golden Triangle area! And only WILX-TV delivers the impor- tant metro areas of LANSING, JACKSON and BATTLE CREEK in one sweep . . . city-grade signal . . . studios at each point . . . domi- nant NBC service. Mark these WILX-TV market facts: • 11th largest population area (SRDS Consumer Market Data) • 1 2th largest in total retail sales (Sales Management) • 28th largest in TV homes (Television Age 1 00 Top Markets) Sell the big and busy Lansing mar- ket (now 69th nationally with 313,100 population) . . . plus Battle Creek, Jackson and the populous Central Michigan area . . . with WILX-TV's powerful coverage. contact VENARD, RINT0UL & McCONNELL, INC. WILX-TV Channel 1© Associated with WILS — Lansing WPON — Pontiac BROADCASTING, October 19, 1959 7 J-JUGE, far-flung Los Angeles is no place for half-hearted sales efforts. You need the double-action advertising strength you get from CBS Owned channel 2. There's . . . One: the volume of KN XT audiences. Year- after-year-after-year, KNXT continues its leadership in the seven-station Los Angeles market . . . with a 29 % larger share of audi- ence than the nearest competition (Nielsen, August '59). Add... Two: the value of KNXT audiences. Chan- nel 2 audiences are your best audiences, according to a monumental, first-of -its-kind depth study,f which proves there is a sharp difference in the "image" created by differ- ent television stations and that this image strongly affects viewers' attitudes toward commercials. When, for example, 600 Los Angeles viewers were asked their choice of the station "most likely" to carry advertis- ing for a "progressive and research-minded company, eager to keep the public informed of new and improved products," 41% chose channel 2 ! That's 3 2 % more viewers than named the runner-up network station... and 156% more viewers than named all four non-network stations combined I Obviously, cost-per-thousand is only half the picture. The other (equally vital) half is cost-per-thousand what. For complete coverage— the biggest audiences and the best audiences— advertise on the station that pro- vides both... KNXT. fC onducted by the Institute for Motivational Research, in association with Market Planning Corp., an affiliate of McCann-Erickson. Findings available on request. CBS OWNED*J£NXT® 2 LOS ANGELES REPRESENTED BY CBS TELEVISION SPOT SALES SCOREBOARD Here's a sales tip to advertisers and agencies: integrate your ad- vertising with the medium. Be opportunists. Take advantage of situations which provide close association between your product and Spot Radio. For instance — during the base- ball season where do people get the scores ? From the newspapers on the commuter train — No, sir. The people— the masses you sell to get their scores from radio, Spot Radio. Leading radio stations through- out the country have created very attractive "Scoreboard Packages." Sponsorship makes sense for many products: cigars, shaving products, autos, just to mention a few. P.S. To score in Los Angeles ad- vertise on KLAC. Advertis- ers get amazing sales results from this great station. robert e. eastman & co., inc. representing major radio stations WNEW • WIL • KLAC • KJR • KXL KNEW • WRIT • CKLW • WHBQ • KXOL KBOX • WING • WCOL • KOEO • WARM KQEO * WPTR • WSBA • WAAB • WKLO KLEO • WEEP • KTOK • WSAV . KSYD WAMS • KXLR • WZOK 10 A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS (♦Indicates first or revised listing) Oct 18-21 — Western Regional Convention, Amer- ican Assn. of Advertising Agencies, Biltmore and Miramar Hotels, Santa Barbara, Calif. Agenda includes day of closed sessions for member agency management delegates and day-and-a-half of open sessions. 0ct, 19 — Regional MBS affiliates meeting, Shera- ton-Dallas Hotel, Dallas. Oct 19-22 — RCA television studio equipment seminar, including tape recorder, color tv, tran- sistorized switching, cameras, new projectors. KL-A Bldg. 2-1, Camden, N. J. Oct. 21— Connecticut Assn. of AP Broadcasters annual fall meeting, Waverly Inn, Cheshire. Oct 21 — The Pulse Inc. 18th annual "Man of the Year" luncheon, Grand Ballroom, Plaza Hotel, New York. Honored this year: Arthur Godfrey, CBS personality. Oct 22-23 — American Marketing Assn. (Minne- sota chapter) seventh biannual Management Insti- tute, Hotel Leamington, Minneapolis. Charles H. Brower, president, BBDO, will present outlook in advertising. L. D. Barney, president, Hoffman La- Roche Inc., will cover pharmaceutical industry. Oct. 22-23— Kentucky Broadcasters Assn., fall meeting, Phoenix Hotel, Lexington. Oct. 23— Maryland-D.C. Assn. of Broadcasters, Country Club, Baltimore. Oct. 23-24 — Wisconsin Broadcasters Assn., an- nual fall meeting, Madison, Wis. FCC Comr. Robert E. Lee will be featured speaker. New offi- cers to be elected, including post of president, now held by Mig Figi, WAUX Waukesha. Oct. 23-25 — Midwest conference, Women's Adv. Clubs, Milwaukee. Oct. 24 — AP Radio & Tv Assn. of Wisconsin, Madison. *0ct. 24 — UPI Broadcasters of Connecticut fall meet, WNHC-AM-TV New Haven. Oct. 24-26 — National Educational Tv & Radio Center, annual meeting of etv station managers, 10 Columbus Circle, New York. "Oct. 26-29-Australian Assn. of Advertising Agen- cies annual meet, Broadbeach, Queensland. Frederic R. Gamble, American Assn. of Advertising Agencies president, will speak. Oct. 27-30— National Assn. of Educational Broadcasters, annual convention, Hotel Sheraton- Cadillac, Detroit. Oct. 28 — Radio & Television Executives Society luncheon. Rep. Chester Bowles (D-Conn.) and Sig Mickelson, president, CBS News Div., speak on "Broadcasting and Politics." Grand Ballroom, Roosevelt Hotel, N.Y. Oct 29-30 — Electronic devices meetings spon- sored by Professional Group on Electronic Devices, Institute of Radio Engineers, Shoreham Hotel, Washington. Oct. 29-31 — New Jersey Broadcasters Assn., fall meeting, Nassau Inn, Princeton. Oct. 30— Minnesota Broadcasters Assn., Hotel Radisson, Minneapolis. Oct. 30-31 — Missouri Broadcasters Assn., Muehle- bach Hotel, Kansas City. Gov. James T. Blair is luncheon speaker on 30th. Board of directors meet evening of Oct. 29. *0ct. 31 — Florida UPI Broadcasters Assn. Cape Canaveral tour, Cocoa Beach. Delegates will have guided tour of missile-testing center. U. S. Air Force will give special briefings for group at Pat- rick AF Base followed by inspection of launching sites. Oct. 31-Nov. 1 — Kansas AP Radio Assn. annual meeting, Fort Riley, Kan. NOVEMBER Nov. 1 — Annual Edward Petry & Co. promotional seminar, for promotion, research and merchandis- ing executives of Petry-represented radio and tv stations. Starts 3 p.m. Petry Suite in Warwick Hotel, Philadelphia (in conjunction with Broad- casters Promotion Assn. convention). *Nov. 2 — Tv quiz hearing continuation by House Legislative Oversight Subcommittee, Old House Of- fice Bldg.'s Caucus Rm., Washington. N0V. 2-3 — Canadian Board of Broadcast Governors holds public hearings on new broadcasting regu- lations. Board of Transport, Ottawa. Nov. 2-4 — Broadcasters Promotion Assn. con- vention, Warwick Hotel, Philadelphia. Robert W. Sarnoff, NBC board chairman, will be keynote speaker. Other speakers: H. Preston Peters, Peters, Griffin & Woodward; Adam J. Young, Adam Young Inc., and James T. Quirk, Tv Guide. Jim Kiss, WPEN Philadelphia, program chair- man, said agenda will provide maximum exchange of ideas. Panels will be restricted to two par- ticipants. N0V. 2-6 — National Sales Executives-Interna- tional Chicago Field Sales Management Institute, Pick-Congress Hotel there. *Nov. 4 — Subcommittee B of California Assembly Interim Committee on Public Utilities & Corpora- tions will hold hearing on HR 358 on pay tv in Rm. 709, State Bldg., Los Angeles. Rex M. Cunningham (D-Ventura) is committee chairman. "Nov 4-5 — American Assn. of Advertising Agencies eastern annual conference, Hotel Biltmore, New York. Creative meeting Wednesday (Nov. 4) at Museum of Modern Art there. *Nov. 5 — Southern California Broadcasters Assn. "whingding" outing at Inglewood Country Club. Nov. 5— WSB Atlanta-Henry W. Grady School of journalism (U. of Georgia) first annual news broadcasting conference, WSB's White Columns studios, 8:45 a.m.-3:30 p.m. *I\|0V. 7 — Nebraska UPI Broadcasters, Sheraton- Fontenelle Hotel, Omaha. Nov. 8 — New York State AP Broadcasters Assn. annual meet, Sheraton-Ten Eyck Hotel, Albany. Nov. 8-9— Fall meeting, Texas Assn. of Broad- casters, Texas Hotel, Fort Worth. Nov. 8-11— Annual fall meeting, Assn. of Na- tional Advertisers, The Homestead, Hot Springs, Va. Nov. 9 — Assn. of Broadcast Executives of Texas, Western Hills Inn, Dallas-Fort Worth. Guest speak- er: Harold E. Fellows, president, NAB. Nov. 9 — Arizona Broadcasters Assn. annual meet, Valley Hotel, Scottsdale. Nov. 9— UPI Broadcasters of Georgia organiza- tional meet, Riviera Motel, Atlanta. Nov. 9-10— Institute of Radio Engineers, radio fall meeting. Syracuse Hotel, Syracuse, N.Y. Nov. 10 — Radio & Television Executives Society begins its 1959-60 timebuying & selling seminar. Seminar consists of weekly luncheons at Hawaiian Room in Lexington Hotel, New York. Registration fee is $10, luncheon price is $3.50 for registrants, $4.50 for non-registrants. *Nov. 10 — Assn. of Maximum Service Telecasters special board of directors meeting, Mayflower Hotel, Washington, D. C. Nov. 11-13 — NBC radio-tv affiliates, Plaza Hotel, New York. Nov. 11-14 — Sigma Delta Chi (professional jour- nalistic fraternity) 50th anniversary convention, Indianapolis. Guest speaker: Vice President Rich- ard M. Nixon. Nov. 13 — Colorado Broadcasters & Telecasters Assn., Brown Palace, Denver. *Nov. 13-14 — Country Music Disc Jockey Festival (eighth event sponsored by WSM Nashville), An- drew Jackson Hotel there. Dr. Spencer Thornton, who has appeared on Jack Paar Show and NBC's Monitor, will speak. Nov. 15-21 — National Television Week, spon- sored by NAB and Television Bureau of Advertis- BROADCASTING, October 19, 1959 Don Juan made things happen in Spain WPEN is the only station in Philadelphia broadcasting Signal 95 — on-the-spot tape recordings of traffic violators by police officers who are wired for sound! The actual conversations . .the excuses. .the arguments! In Public Interest . . and in Sales . . WPEN Makes Things Happen In Philadelphia. WPEN Represented nationally by GILL— PERNA New York, Chicago, Los Angeles, San Francisco, Boston. Detroit CONSOLIDATED SUN RAY STATIONS WPEN, Philadelphia . . . WSAI, Cincinnati . . . WALT, Tampa q QO QQQO Q OQQQO O © 0 OOP O q Q O Q O O O O 0 QftOOOO POOOQ Q OQOOO 0 0 o 00 Q o o o o o 'ooo cooo oooo©*- Oooooo oooooO c> o O O 0 TENSE... TERSE... TERRIFIC 39 ALL NEW FIRST RUN HALF HOURS AT A DRAMATIC NEW TEMPO • • . Here's mystery at midnight, action and adven- ture at the crossroads of the world! With TIMES SQUARE and the intriguing backstage world of BROADWAY as the setting, famed producer Jack Chertok exploits a unique concept of actor- turned-detective to give this newest of thrillers an incomparable twist. The actor — ACADEMY AWARD WINNER EDMOND O'BRIEN ... in a series that is already the talk of TV. Better see it! PRE-SOLD IN 26 MARKETS, 19 STATES, TO BALLANTINE BEER (VIA WM. ESTY AGENCY) Now available for local and regional sponsors Produced by JACK CHERTOK mca TV FILM SYNDICATION ,o o o 0 ' 0 O o o O O ® IN MEMPHIS.. • It Takes AMERICA'S ONLY 50,000 WATT NEGRO RADIO STATION to Complete the Picture! 40% of the Memphis Market is NEGRO— and you need only one medium to sell it- YOU'RE MISSING 40% OF THE MEMPHIS MARKET ... IF YOU'RE NOT ON WDIA! MORE THAN JUST A RADIO STATION . . . WDIA IS A POWERFUL ADVERTIS- ING FORCE IN MEMPHIS— AMERICA'S 10th LARGEST WHOLESALE MARKET! WDIA reaches one-and-a-quarter million Negroes. They have totaled earnings of $616,- 294,100 per year. And 80% of their income is spent on consumer goods! And, before the Memphis Negro buys, he listens— to WDIA! That's why, no matter what your budget for the Memphis Market ... no matter what other media you re using . . . a big part of every advertising dollar must go to WDIA. Otherw.se, you re l.terally missing 40% of the Memphis Market! Write today for facts and figures Egmont Sonderling, President Bert Ferguson, Exec. Vice-President Archie S. Grinolds Jr. Sales Manager WDIA IS REPRESENTED NATIONALLY BY THE BOLLING COMPANY TWO MORE SONDERLING STATIONS! IN CHICAGO, IT'S Featuring Chicago's greatest Negro air salesman . . . "Big Bill" Hill IN OAKLAND, IT'S KDIA The only full-time Negro station serving all Negro communities in the San Francisco-Bay area. REPRESENTED NATIONALLY BY: BERNARD HOWARD & CO., INC. WEST COAST REPRESENTATIVE: B-N-B, INC. — TIME SALES BROADCASTING, October 19, 14 ing. Theme: "Television — In Focus With Modern America." Nov. 15-22 — American Society of Association Executives 40th annual meet, Boca Raton, Fla. George Romney, president of American Motors Corp., Detroit, will be named "Association Man of the Year." Nov. 17 — Academy of Television Arts & Sciences at New York, forum on international tv, Young Men's-Young Women's Hebrew Assn., Lexington Ave. at 92nd St. Nov. 17 — California Broadcasters Assn., Ambas- sador Hotel, Los Angeles. Nov. 18 — Washington State Assn. of Broadcasters and Oregon Assn. of Broadcasters joint meet, Olympic Hotel, Seattle. . Nov. 18 — East Central Region annual meeting, American Assn. of Advertising Agencies, Penn- Sheraton, Pittsburgh. Afternoon and evening sessions open to invited guests. Nov. 18 — Maine Radio & Television Broadcast- ers Assn., Portland. Fred A. Palmer, Worthington, Ohio, sales consultant, on "Put Your Best Foot Forward." Nov. 18-20 — Television Bureau of Advertising, annual meeting, Sheraton Hotel, Chicago. Nov. 19 — Tennessee AP Radio Assn. fall meet- ing, Andrew Jackson Hotel, Nashville. In con- junction with Tennessee Assn. of Broadcasters. Nov. 19-20 — Institute of Radio Engineers Profes- sional Group on Nuclear Science, Sixth Annual Meeting, with special emphasis on nuclear science and space exploration, electronics for plasma pro- duction and diagnostics, research instrumentation for high energy nuclear science, nuclear reactor instrumentation and control and automatic sys- tems for nuclear data processing. Boston, Mass. Nov. 19-20 — Tennessee Broadcasters Assn., Andrew Jackson Hotel, Nashville. Nov. 20 — Comments due in FCC proposed rule- making (Docket 6741) to duplicate Class 1-A clear channels in various sections of the U. S. Nov. 23-25 — Women's Advertising Clubs' mid- western intercity conference, Oakton Manor, Pewaukee, Wis. Nov. 25 — Radio & Television Executives Society luncheon. Robert Saudek of Saudek Assoc.; John P. Cunningham, board chairman, Cunningham & Walsh, and John F. White, president, National Ed- ucation Tv & Radio Center take part in symposium on educational tv. Grand Ballroom, Roosevelt Hotel, N.Y. Nov. 29-Dec. 1 — First annual communications forum for broadcasters, Pennsylvania State U. Speakers in "Broadcasting: The Challenge of Responsibility" forum include Robert D. Swezey, Sig Mickelson, news-public affairs vice president, CBS; Edward Stanley, public affairs director, NBC; Ralph Renick, president, Radio-Television News Directors Assn. and news vice president, WTVJ (TV) Miami, Fla.; Dr. Charles Seipmann, communications education professor, New York U. Nov. 30 — Academy of Television Arts & Sciences at New York, forum on music for television, NBC. Nov. 30-Dec. A — National Sales Executives- International Southeastern Field Sales Manage- ment Institute, Atlanta Biltmore Hotel, Atlanta, Ga. DECEMBER Dec. 2-4 — Electronic Industries Assn. winter con- ference, Statler-Hilton, Los Angeles. Dec. 11 — Comments due to the FCC on stereo- phonic multiplexing rules as part of FCC's inquiry into possible wider use for fm subsidiary commu- nications authorizations. JANUARY 1960 *Jan. 6-9— High Fidelity Music Show, Shrine Ex- position Hall, Los Angeles. Sponsor: Institute of High Fidelity Manufacturers. Jan. 10-14 — National Retail Merchants Assn., 49th annual convention, Hotel Statler-Hilton, New York. Jan. 19 — Ninth annual Sylvania awards, Hotel Plaza, N. Y. Jan. 24-29— NAB Board of Directors, El Mirado Hotel, Palm Springs, Calif. Jan. 25-29 — National Sales Executives-Inter- national St. Louis Field Sales Management Insti- tute, The Chase-Park Plaza Hotel there. 'Jan. 26-28— Georgia Radio & Tv Institute, Athens. Co-sponsors: Georgia Assn. of Broadcasters, U. of Georgia's Henry W. Grady School of Journalism. Jan. 27 — Advertising Research Workshop, Assn. Don't come unglued, Smidley! Other timebuyers must have your problem. You've just got to look at this Cascade market a little differently. Sure, it takes a four-station network to do it, but the Cascade's market has more population than Kansas City or Denver. More retail sales than Salt Lake City or Wor- cester. And don't forget this, Smidley, it's like a giant single station buy. Cascade is the only television serving the whole area. KIMA-TV KBAS-TV YAKIMA, WASH. EPHRATA, MOSES LAKE, WASH . I/EDD T\l PASCO, RICHLAND, l»trl\-|V KENNEWICK, WASH KLEW-TV LEWISTON, IDA. For Facts and Figures: National Representatives: Pacific Northwest: GEORGE P. HOLLINGBERY Company MOORE & ASSOCIATES BROADCASTING, October 19. 1959 (DATEBOOK) 15 We Are PROUD To Present "HOUSE CALL" Yes, We Are Proud To Present Not Only Those Shows That Attract The Largest Audience, But Also Those That Serve The More Serious Needs Of Our Viewers! Now presented for the fifth year under the auspices of the Monroe County Medical Society and the Rochester Academy of Medicine, "House Call" is probably the Nation's only TV show produced, performed and controlled by physicians. To quote from TV GUIDE : "In Rochester, N. Y., the doctor is no farther away than the television set — via 'House Call'." We have the very good feeling that programs such as this make WVET-TV a truly helpful servant to the community in which we live — a proud justification for our existence! WVET-TV BASIC CBS Channel 10, Rochester, N.Y. of National Advertisers, Hotel Sheraton-East, New York. *Jan. 30 — Oklahoma Broadcasters Assn. annual meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee and Balaban stations' John Box slated to speak. FEBRUARY 1960 Feb. 3-5 — Institute of Radio Engineers' winter convention on military electronics, Ambassador Hotel, Los Angeles. "Feb. 6 — Art Directors Club of Los Angeles. Pre- sentation of awards for best advertising and ed- itorial art of 1959 at Statler Hotel there. Prize- winners and other outstanding entries will be dis- played for following month at California Museum of Science & Industry. 'Feb. 8 — Academy of Television Arts & Sciences at New York, forum on tv for children and teen- agers, CBS Studio 52. Feb. 14-20 — Advertising Federation of America's National Advertising Week (co-sponsored by Ad- vertising Assn. of the West). Feb. 15-19 — National Sales Executives-Interna- tional Cleveland Field Sales Management Institute, Sheraton-Cleveland Hotel there. Feb. 17 — Assn. of National Advertisers, co-op advertising workshop, Hotel Sheraton -East, New York^ __m Feb." 19-22— National = Sales- Executives-Interna- tional mid-winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. *Feb. 21-22 — Virginia AP Broadcasters— Wash- ington & Lee U.'s radio newsmen's seminar. Feb. 24-25 — Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters as- sociation will attend; Voice of Democracy luncheon will be a feature. MARCH 1960 March 4-6 — Disc Jockey Assn. convention, Los Angeles. Business sessions at 20th Century-Fox studios, where d.j.s will participate in filming "The Big Platter Parade." March 7-11— National Sales Executives-Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. '"March 13-14 — Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. * March 15 — Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. March 16-18 — Electronic Industries Assn., spring conference, Statler Hilton, Washington. APRIL 1960 April 3-7 — NAB Annual Convention, Conrad Hilton Hotel, Chicago. ''April 6 — Academy of Television Arts & Sciences, forum on New York station operations, ABC. ''April 15-17 — National Sales Executives-Interna- tional spring finance and executive committee meets, Hotel Leamington, Minneapolis. 'April 25 — National Sales Executives-International New York Field Management Institute, Barbizon- Plaza Hotel there. * April 25-27 — Sales Promotion Executives Assn. annual conference, Hotel Astor, New York. MAY 1960 *May 15-18 — National Sales Executives-Interna- tional 25th annual international distribution con- gress and business aids show, Statler- Hilton Hotel, Buffalo. *May 17 — Academy of Television Arts & Sciences, forum on "Easterns," film production in New York, Gold Medal Studios, 807 E. 175th St. May 18-20 — Electronic Industries Assn. annual convention, Pick Congress Hotel, Chicago. JUNE 1960 *June 7-23 — National Sales Executives-Interna- tional eighth annual session-graduate school of sales management and marketing, Syracuse U., Syracuse. *June 8 — Academy of Television Arts & Sciences, forum on tv and politics, ABC. NAB FALL CONFERENCES Oct. 19-20 — Sheraton-Towers Hotel, Chicago. Oct. 22-23 — Somerset Hotel, Boston. Oct. 29-30— Dinkier-Plaza Hotel, Atlanta. Nov. 10-11— Texas Hotel, Fort Worth. Nov. 12-13 — Brown Palace Hotel, Denver. Nov. 16-17 — Ambassador Hotel, Los Angeles. Nov. 19-20— Olympic Hotel, Seattle. 16 (DATEBOOK) BROADCASTING, October 19, 1959 S. R. O. IN THE MAIL ROOM We're snowed with fan mail . . . and we love it! We knew we had a good thing when complete-range programming was in the planning stages, but — frankly — we didn't anticipate the astounding results we got (and are still getting). Thousands of unsolicited letters from five states and Canada! Articles in national and local publications ! Phone calls and tele- grams! One man said, "It is a pleasure to be able to turn to a spot on the radio dial where honesty and integrity of purpose are the criteria for intelligent, mature programming." How about that! All of this response, and complete- range programming has been in BROADCASTING, October 19, 1959 effect only a few months. It's like the pleasure of having a new baby — then finding the baby can walk and talk its first day home. The credit goes to the 134 people of WJR's staff. They've put to- gether an assortment of good listening that offers something special for everyone who tunes in. They write the shows, produce the shows, star in the shows. It's 100% WJR. To enjoy the results of live radio — radio that lives and breathes and pleases and sells 17,000,000 people in the Great Lakes area, just get in touch with the Henry I. Christal man and join the fine company of advertisers on WJR. ONT. 1 V f MICH. J J oh.o y|PENN- IND. 1 WJR's primary coverage area -over 17,000,000 people ^^^^ I DETROIT 760 KC^^ 50,000 WATTS RADIO WITH ADULT APPEAL . There's ]A/%3 JCT in Jacksonville, the run-away favorite no matter how you look at it! WJXT blankets 66 counties in Northeast Florida and South Georgia, more than double the 28 counties reached by the other station. Add to this the August Nielsen ratings showing WJXT delivering twice as many television homes between 6 p.m. and midnight. No matter how you measure it, your advertising reaches more, many more television homes on WJXT. WJXT JACKSONVILLE, FLORIDA Represented by CBS Television Spot Sales Operated by The Washington Post Broadcast Division: WJXT Channel 4, -Jacksonville, Florida WTOP Radio Washington, D. C. WTOP-TV Channel 9, Washington, D. C OPEN MIKE Picture Q *What's your WOODquotient? WOODIand is salesland! It ranks 42nd in drug sales, 58th in retail sales, 62nd in food sales, compared to a population ranking of: 60th 65th 69th [dioui io\ v awnsuoo jnq ■ ■ ■ uoijvindod ui qig9 ^uvi 'puvjaoOM fo tivin am ui 's^/o/ spidvy puoiQ) WOOD-AM holds listeners throughout the day. For instance, WOOD'S total evening (6 PM-Midnight) audience is greater than the second station's morning (6 AM-Noon) audience by 26% 38% 49% , {30U3\pnx> Bimuoiu suoiivis puooBS am uvy] %'gf si aouaipnv Buium3 ;d?o; sqqOM) How to rate your WOODquotient: 0 right — Never met a Katz man, eh? 1-2 right — Well, not all talent's going to waste 3 right — Ah, a knowledgeable media man! 4 right — You a friend of Mike Lareau? 'WOOD-AM is first-morning, noon, night, Monday through Sunday March '59 Pulse Grand Rapids- 5 county area WOOD TV WOODIand Center, Grand Rapids, Michigan WOOD-TV — NBC for Western and Central Michigan: Grand Rapids, Battle Creek, Kalamazoo, Muskegon and Lansing. WOOD — Radio — NBC. Yearbook wins warm welcome editor: The new Broadcasting Yearbook arrived this morning and it was like having a new staff member on a dol- lar-a-year basis. This is without doubt the most valuable publication in our office. Congratulations on an issue which even tops last year's excellent compila- tion. Please send us an extra copy and bill us. Liz Vosberg, Mgr. Philadelphia Office Paul Locke Adv. [EDITOR'S NOTE: Copies of the new 1959 yearbook issue are available at $4 per copy.] EDITOR: Congratulations on another very fine Broadcasting Yearbook . . . Harry R. Lipson Vice President and Managing Director WJBK Detroit Who's being pinched? editor: I was delighted that my comments stirred your editorial writer to reply in your Oct. 5 issue of Broadcasting. It seemed almost conceivable that the shoe might have pinched a bit. Milton Caniff New City Rockland County, N.Y. [EDITOR'S NOTE: The editorial replied to Mr. Caniff's view before the Advertising Research Foundation's annual conference that people watch tv chiefly to be enter- tained, but prefer the newspaper when they want to be enlightened.] Limiting station population editor: ... in Broadcasting's October 5 edi- torial, "The Short View," I am quoted as "speaking publicly for legislation to limit radio competition." . . . It is all well and good to say that the rigors of free competition ulti- mately will eliminate some of the sta- tions. Not necessarily — there are al- ways means by which a radio station can be operated for next to nothing, performing little or no public service, selling countless announcements for 25c or less and finally prostituting the price (and stature) of radio in its market to a point where bona fide operators are forced by economic law to cur- tail their best services to the public. While all this is happening, program abuses will grow in those unfortunate BROADCASTING, October 19, 1959 NEW PAYROLLS BOOM Spartanburg - Qreenville SUPERMARKET/ > A L People often ask what gives the Spartanburg- Greenville SUPERMARKET such tremendous buying power . . . The answer is simple . . . Industrial Payrolls! Within the past few years hundreds of new industrial plants have located almost within the shadow of the WSPA-TV tower on Paris Mt., near Greenville. Typical of these is the new $10,000,000 Kohler Co. plant near Spar- tanburg, shown above. WSPA-TV enjoys a tower height of 1182 ft. above average terrain . . . the highest CBS station tower in the entire Southeast. With this tower height in the very heart of the lower Industrial Piedmont, WSPA-TV delivers the most for the advertising dollar. WSPA AM-FM-TV SPARTANBURG, S. C. NEW SIO, OOO.OOO KOHLER CO. PLANT AT SPARTANBURG, S. C. HERE ARE THE WSPA-TV MARKET FACTS ** Total TV Sets 369,045 * Retail Sales $1,211,555,000 *Food Sales 302,598,000 *Drug Sales 42,367,000 * Automotive Sales 255,252,000 * Furniture and Household Sales 74,959,000 * Families 452,000 * Population 1,561,350 '"Sales Management- — May, 1959. — RETMA — May, 1959. CHANNEL NATIONAL REPRESENTATIVES : GEORGE P. HOLLINGBERY CO The ONLY CBS-VHF station serving the Spartanburg-Greenville SUPERMARKET BROADCASTING, October 19, 1959 21 mtrtk in OtMomtf News from every Oklahoma town and hamlet funnels into KWTV through a network of KWTV's own news stringers, plus the facilities of KWTV's own news staff and UPI. It's Community Coverage NEWS that makes KWTV Oklahoma's No. 1 television station ! See your PBTRYman GENE AUTRY Starring in 56 HOUR FEATURES ROY ROGERS Starring in 67 HOUR FEATURES I ROOTIN' TOOTIN' RAVES: "Great ratings, highest in the city . . . have signed for five more years." WTVM, Columbus, Georgia, April 6, 1959. "For almost two years now . . . they have been eminently successful." WCDA-TV, Albany-Troy. RECORD BREAK! N' SHARES! Greenville, % Spartanburg 68.0 Nashville 54.6 Fresno 89.0 Ft. Wayne 59.0 Little Rock 56.8 Syracuse 55.9 Peoria 62.7 Roanoke 64.2 Dayton 71.8 Kansas City 60.0 Columbus 72.8 Richmond 48.7 Cincinnati 62.0 Charlotte 77.8 South Bend- 63.8 Elkhart and many, many more! Source: ARB mca TV FILM SYNDICATION markets . . . The results will cer- tainly be government intervention at the program level in all markets to cor- rect the lamentable situation existent in few. I prefer facility limitation in a few markets now — -with a formula set for an ultimate station limit in all markets — to the four consequences of present policy which will follow as night follows day: (1) A new era of government pro- gram censorship. An understandably re- bellious Congress not only can, but will act to police radio programming. Con- gress can be expected to legislate with exactitude the percentages of program- ming which stations will devote to talk, discussion, entertainment, news, reli- gion, farming, etc., each day. Congress can be expected to put tight protective regulations around radio newscasts, music, even commercials. (2) A rotting away of program and public service standards. (3) A resultant public disrespect for radio. (4) A final disdain on the part of the better national and local advertisers for the medium and even a desire not to be connected with it at all. It was all well and good 10 or 15 years ago to say that there should be no limitation on facilities. It was true then. No market was overcrowded, Some are now . . . The distasteful truth is that if the FCC even casually monitored the bottom five or six stations in over- crowded markets, their tapes would reveal the most dreadful abortions of all FCC standards . . . Where would one start to find such a formula? I am not sure, but I would suggest that a good beginning point might be a study of the annual FCC table of revenue items and broadcast income. Show me a market where profits are small or non-existent and in most cases I will in turn show you a market where there are too many radio stations . . . That might be a good place to start. There may be better ones. A stitch in time now will save three thousand. Gorden McLendon The McLendon Corp. Dallas BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular Is- sues 35* per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St, N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. 22 BROADCASTING, October 19, 1959 responsibility Responsibility to the community we serve and to our adver- tisers is always first and foremost in our minds. Here, in Chicago, at WGN- Radio and WGN -Television, quality and integrity are manifest in every phase of our operations. BROADCASTING, October 19, 1959 23 / 9 4 9 PLAYBACK anniversary WOC-TV Ch. 6 Davenport, Iowa— Rock Island— Moline, Illinois The Nation's Forty-Seventh TV Market On October 31, 1949, WOC-TV went on the air. FIRST in the Quint-Cities — FIRST in Iowa. This was in keeping with the fore- sight and courage of Colonel B. J. Palmer, who had pioneered the first radio station west of the Mississippi in 1922. In 1949, there were less than 400 TV sets available to receive WOC- than 438,000 sets in a 42- county area. WOC-TV land today is rated as the 47th TV market in the nation. WOC-TV continues to main- tain its leadership and success in serving its viewers and its advertisers. Your PGW Colonel has all the facts. See him today! WOC-TV DAVENPORT, IOWA IS PART OF CENTRAL BROADCASTING CO., WHICH ALSO OWNS AND OPERATES WHO-TV AND WHO RADIO, DES MOINES, IOWA. (ill. B. J. Palmer President Ernest C Sanders Resident Manager Pax Shaffer e Sales Manager Peters, Griffin, Woodward, Inc., Exclusive National Representatives THE QUINT CITIES DAVENPORT » ,OWA BETTENDORF I ROCK ISLAND \ MOLINE / ILL. EAST MOLINE ' channel QUOTES WORTH REPEATING Tv talks back Television public relations men have to listen to a lot of catcalls from the audience, particularly from its so-called egghead segments. Recently one of them talked back. Addressing an an- nual workshop of the New Jersey State Federation of District Board of Educa- tion on Sept. 26, Charles S. Steinberg, vice president in charge of informa- tion services for CBS-TV, offered some blunt appraisals: Those of us who talk to professional educators find constantly that the opin- ions expressed simply do not stem from an informed atmosphere, but frequent- ly from an almost total ignorance of what, in fact, is on the air . . . Televi- sion is not a one-way street. It seems to me that far too much emphasis has been placed upon what television is doing to us and our children, and far too little upon what we can do with television . . . Too many opinions about the tele- vision program derive from secondary sources, from the obfuscations of those intellectual snobs who do not own a set, never watch a program, but gloom- ily proclaim that, thanks to television, we are facing a cultural and moral de- cay comparable to the disintegration of Greece and Rome. This is a particu- larly undemocratic viewpoint because it is not based on empirical evidence, but rather on prejudice. It is the view- point of those who find a nineteenth- century folk song enthralling, while they reject a twentieth-century popular ballad as so much trash. It is an attitude of mind which refuses to read a book because it is a best seller — because everybody is reading it. It is closer to the beatnik philosophy than some of us think. . . . We [in television] are as deeply con- cerned about our obligations as educa- tors are concerned over the great de- cisions they must now make about their own program balance between the de- mands of a scientifically oriented so- ciety and the great tradition of the humanities. "I hope earnestly that the PTA and others interested in evaluating televi- sion programming will make more ef- fort to publicize the meritorious than the meretricious. No amount of criti- cism ever bettered a bad play. But praise of worthy books and plays has encouraged publishers and producers to try again. . . . There is ample room for discussion of and criticism of television, provided that the discussion is informed. United Press International k Facsimile Newspictures and United Press Movietone Newsfilm Build Ratings J BROADCASTING, October 19, 1959 Each week ... in KLZ-TV's 34- „ county viewing area, 56 per- cent of all sets in use are tuned to Channel 7 News, Weathe and Sports. Not only are these programs top rated in the 10:00 to 10:30 p.m. time, but they also repre- sent some of the oldest continu- ally sponsored shows in Denver Television. The Standard Oil Company and the Denver & Rio Grande Railroad have been sponsors of the Carl Akers News for five years. Household Fi- nance Co., and the Standard Oil Company have been identified with the Starr Yelland Sports Shop for over four years. Two sponsors of the Dick Becker Weather program are now starting their fifth year of spon- sorship. KLZ-TV clients are a happy bunch and stay with the station year after year. KLZ-TV con- tinues to be first from sign-on to sign-off seven days a week.* *May ARB CBS O DENVER TELEVISION channel REPRESENTED NATIONALLY BY THE KATZ AGENCY BROADCASTING, October 19, 1959 25 Take TAE and See how dramatically sales grow in the growing Pittsburgh WTAE BIB miVISlOttJlJN PITTSBURGH - CHANNEL * M BASIC ABC IN PITTSBURGH REPRESENTED BY THE KATZ AGENCY f \ The setting: skeleton of Pittsburgh's new multi-purpose civic auditorium ... an architectural "spectacular," featuring the world's only retractable steel roof. MONDAY MEMO from L. D. MULLINS, advertising manager, Burgermeister Brewing Co., San Francisco Where's the rate card all can understand I'm more and more convinced that a corps of trained super mathematicians, spawned by the Massachusetts Institute of Technology and similar institutions of higher learning, have invaded a field once dominated by the advocates of simple arithmetic and staunch believers in the infallibility of the multiplication table. Failing to find any real challenge in the problems of the Atomic Energy Commission or in the electronic com- puter field, they now have turned to a new Valhalla where they can compute their long theorems and confound the simple layman, like myself, with their projections. For who else but men like these — mathematical wizards with a high degree of knowledge about legal terminology — could be responsible for the current radio and television rate cards. I am an advertising manager and I live a relatively complex business and personal life. I find that I must regularly seek answers from lawyers, income tax consultants, physicians, landscape archi- tects and even plumbers. But I do like to think that there are certain problems I can solve myself, whether it be in the field of point-of-purchase displays or putting up a set of shelves in the garage. The reading and understanding of rate cards used to be in this category. I once thought I was pretty adept at it; at least, the estimated billing and the actual contract prices were pretty close to each other. But, now that the boys of the Einstein-Steinmetz school have taken over, the problems of estimating a schedule get tougher and tougher. We Want to Buy • I just want to do my own estimating of radio and tele- vision costs in certain markets, that's all. There's a rate card on my desk that's been there a long time. All I re- member is that we might have liked to buy a certain station. I asked for a rate card, thinking it would be nice to have the latest one. I received it, com- plete in every way — only they forgot to send the slide rule with it. After staring at the card awhile, I put it out of my mind, pretending that I understood it. Later, I put the station out of my mind, too. But, this rate card is still on my desk. Its beady asterisks glare at me most challengingly. It has become an obses- sion and I continually nurture the thought that if I can solve this one, I can solve them all. Every once in a while I sneak a look at it, fuss with my pencil, and when exhausted, set it aside. I thought I had made a start once at solving it, but right at the start I made one of those simple little foolish mistakes that crop up when one is working with an air of des- peration. Having come to the point where I was just ready to square the equivalents while fractioning the potential residual components of credits earned, I glanced at the top of the card and there was that double-handled dagger symbol right beside the heading: Class AAAA — minute spots — 6 to 9 a.m. 52 ti. $25.00$ I'd missed the symbol completely! Moving my calloused finger slowly down the rate card through package prices, quantity discounts, frequency discounts, the BMI and ASCAP license information, I found the double-han- L.D. (Les) Mullins is a native of San Francisco. He attended the U. of San Francisco and served overseas in the U.S. Coast Guard as athletic instructor. Prior to joining Burgermeister in 1950, Mr. Mullins was in sales supervision with Coca-Cola Bottling Co., San Fran- died dagger symbol's footnote which said in blazing 4-point type: Spots in Ding- Dong Dit Up Time with Laughing Louie — 6 to 9 a.m. only— carry a 43.427% sur- charge on rates quoted except on holidays officially recognized in 2/3 of the states. Since Memorial Day was in my schedule and Hawaii had just become our 50th state, the refiguring problem was just too great and I didn't have the strength to start over again. There Are Reasons • I know there are many who will take me to task for this flippant attitude, but I would be among the first to recognize that many, many factors play a part in the con- struction of a rate card. Competition among radio stations for the advertising dollars I supervise is among these and, in the long run, I benefit. I'm sure, too, that there are many valid reasons for the lack of uniformity in the time pe- riods assigned to the various classes of spots sold by radio and television sta- tions. Just when I've implanted in my mind the fact that all Class A spots on Station Z in a market run from 7 a.m. to 7 p.m., I find that Station X in the same market — same format, same power — considers all spots from 6 a.m. to 9 a.m. and from 4 p.m. to 6 p.m. are Class A. Yes, I know that station men the country over will really chortle at my naivete and give me hosts of reasons why this is a good thing for me. Wouldn't it be a Utopian state of affairs though, if, when a station representative quoted the cost of Class A spots for a list of stations, you could mentally think of them as being in a definite time pe- riod, give or take a little. I guess what I'm really looking for is this: Why can't my understanding of the general loca- tions of a Class A spot be as simple as my understanding of first class or coach class on an airline? I've barely touched on the many thines that would be ideal. Rate card simplification is not an easy task. May- be it's an impossible one. But some- where in this land of ours there must be someone willing to take a stab at seek- ing an answer to this. Believe me, if one man or an organization initiates such a crusade, I'll put him, or it, on a pedestal alongside that venerable gentle- man who first taught me how to read a railroad timetable. BROADCASTING, October 19, 1959 27 She's the belle y of the budget, the watcher of the wallet. She plays hard to get, butshe'sa pigeon for persuasion thru' KOIN-TV. In Port- land and 32 sur- rounding Oregon & Washington counties, KOIN-TV gets to her right where she lives. The eloquent experts from CBS-TV Spot Sales will happily disclose the whole fascinating story . . . including, of course, the delightful revelations of the latest Nielsen. BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller . . Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff WMMM BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1736 DeSales St., N.W., Washington 6, D.C. Tele- phone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Senior Editors: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Holly- wood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . .David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos; Editorial Assistants: Bob Forbes, Rita Cournoyer, Patricia Funk; Secretary to the Pub- lisher: Gladys L. Hall. BUSINESS V.P. & General Manager Maury Long Sales Manager. .Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READERS' SERVICE Manager John P. Cosgrove Subscription Manager. . .Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary. David Cusick, Christine Hara- geones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Senior Editor Rufus Crater Bureau News Manager. . . Donald V. West Associate Editor David W. Berlyn N. Y. Features Editor . . Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Buiines* Sales Manager Winfield R. Levi Sales Service Mgr. Eleanor R. Manning Eastern Sales Manager. .Kenneth Cowan Advertising Assistant. . . .Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.. Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded In 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932 Broadcast Reporter in 1933 and Telecast* in 1953 • Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc. VITTORIO DESICA DAN DAI LEY RICHARD CONTE JACK HAWKINS THE FOUR JUST MEN now setting sales records all over the world INDEPENDENT TELEVISION CORPORATION 488 MADISON AVE. • N.Y. 22 • PL 5-2100 28 BROADCASTING, October 19, 1959 MAN BEING SMOTHERED WITH "INFORMATION"... (or— There Isn't Time to Read Them All) This, you'll agree, is a peculiar way to sell a prospect anything. But it aptly drama- tizes the plight of people in broadcast ad- vertising today. Each month most of them receive about six pounds of TV-radio pub- lications (or around 75 pounds a year) . Oddly enough, the majority of these arrive unsolicited, unpaid for, and — surveys show — remain largely unread. Stacked in a corner (better fate than most achieve), the annual accumulation stands nearly as high as an account executive's tie- clasp. Out of the wordy welter, however, one TV-radio journal supplies a significant contrast. For BROADCASTING does get attention . . . first attention . . . week after week. The important people in broadcast advertising read it because they want it, count on it for the most complete news on everything in their fast-moving business. They PAY to make sure BROADCASTING will reach their desks — a phenomenon so unique among the broadcast trade pub- lications that only BROADCASTING qual- ifies for membership in the Audit Bureau of Circulations.* With more PAID circula- tion (which means reading attention) than the next three TV-radio magazines com- bined, BROADCASTING is your top-of- the-stack medium when you want your advertising messages read. ♦ABC membership is for paid cir- culation publications only. BROADCASTING'S latest ABC paid total is 22,000. BROADCASTING THE BUSINESSWEEK LY OF TELEVISION AND RADIO 1735 DeSales Street, N.W., Washington 6, D. C. New York — Chicago — Hollywood Top of the morning in Kansas City As sure as the sun will come up in Kansas City tomorrow, more morning radio listeners will be tuned to KCMO-Radio than to any other station. The latest Nielsen Radio Report tells the story: Monday through Friday, 6:30 a.m. to 10 a.m., KCMO-Radio's Musical Timekeeper has Kansas City by the ears. We reach an average of 29,823 homes per quarter hour. That's 3000 more than the next station. Nearly twice as many as the third station, and almost three times the audience of the fourth station. Naturally we say if you want to sell wide-awake Kansas City, it's a great day in the morning for you on KCMO-Radio. It's Kansas City's only 50,000-watt radio station. It's always a good morning to you on KCMO-Radio. 810 kc. CBS radio network. THE SUN COMES UP in Kansas City and the skyline defines the downtown district. Photo: Dan Faron KCMO-Radio E. K. Hartenbower, Vice President and General Manager R. W. Evans, Station Manager The Tall Tower at Broadcasting House / Kansas City, Missouri SYRACUSE PHOENIX OMAHA TULSA WHEN KPHO WOW KRMG WHEN-TV KPHO-TV WOW-TV The Katz Agency The Katz Agency John Blair & Co.- John Blair & Co. Represented nationally by Katz Agency. Meredith stations are af- -Blair-TV filiated with BETTER HOMES AND GARDENS and SUCCESSFUL FARM- ING Magazines. ^^^..••^^^^•-^.AT DEADLINE LATE NEWSBREAKS ON THIS AND NEXT THREE PAGES • DETAILED COVERAGE OF THE WEEK BEGINS PAGE 37 STEEL STRIKE'S FIRST HURT Production slowdown is causing auto sponsors to 'review' their fall radio-tv schedules Censor Mae West CBS-TV apparently believes it would be unwise for nation's viewers to "come up and see" en- tertainer Mae West via its Person to Person program. Taped visit with Miss West, scheduled for Person to Person Oct. 16, was cancelled abruptly by network be- cause "it was felt that certain por- tions of interview might be mis- construed." Instead, the program aired visit by host Charles Col- lingwood to homes of James and Pamela Mason and fashion de- signer Edith Head. John A. Aaron and Jesse Zous- mer, producer of show, issued the following statement: "The show speaks for itself and so does Miss West." Mr. Aaron told Broadcasting that program was withdrawn over his and Mr. Zous- mer's objections. He said in their opinion Mae West visit was "a good show," containing "nothing objectionable." Steel strike's first inroads on auto- motive commitments to radio-tv be- came discernible late last week. Detroit acknowledged previously-set allocations for 1960 models are being reviewed be- cause of production slowdown imposed by steel shortages. Heavy radio-tv arse- nal, including spot and network tv, had been planned for model introduction — now mostly underway — as well as for continuing campaigns (Broadcasting, Sept. 7). Steel pinch visible for all auto makers but with perhaps Ford Motor Co., which has some steel producing facili- ties of its own, and American Motors, least hit at this time. As for Ford Car (J. Walter Thompson is agency), spot radio user, two-week cancellation clause in contracts could be evoked if neces- sary, according to spokesman. Philip L. McHugh, vice president and director of radio-tv, Campbell- Ewald, Detroit, agency for Chevrolet admits that this General Motors' Divi- sion is "reviewing" its advertising plans, including radio-tv. More likely spot would be first to be affected because of two-week cancellation clause — action that would be general for entire auto industry. As yet, Chevrolet has not can- celled any of its spot; effects on net- work tv still are far off. (Some Chevro- let plants already have begun layoffs). Dodge reports definite cut back in all media for Dodge cars, Grant Adv., Detroit, spokesman predicting that all of this Chrysler Divisions' advertising could be stopped by Nov. 1 if strike not settled shortly. Third Phase Hit • Dodge's spot radio drive in about 200 markets got through first two phases (teaser campaign and introductory saturation) but follow up or third phase currently being affected with number of spots used in markets being reduced gradually but no markets yet dropped. Current "sliding" (as cut- back is termed) may mean fatter sched- uling later, however, to get back advertising momentum as shipments to dealers are increased. Surprise development at this time comes from Plymouth Div. of Chrysler Corp. which ironically began new spot radio campaign Oct. 15 — drive that Plymouth's been holding back for some time. It runs six weeks, includes top 65 markets with 20 to 100 spot an- nouncements per week. Agency N.W. Ayer, Detroit, doubts campaign would be affected but should pull-back be ordered "we may chop off one week." American Motors reports no current trouble for its Rambler ad plans, that its steel supply is "relatively fair." Some auto ad people note that na- tional money is not only source that would be affected by continuing steel dry-up. Dealer radio-tv money is sure to slow to trickle, if and when produc- tion layoffs slow new car shipments. On brighter score, however, Chrysler Corp., Detroit, for sixth consecutive year, will sponsor telecast of 33rd edi- tion of "J.L. Hudson Thanksgiving Day Parade." Holiday event is on ABC- TV Nov. 26 (10-11 a.m. EST). Agency: Leo Burnett Co., Chicago. KIMN: 'NEVER AGAIN' Heftel removes source of off-color remarks Formal answer to charges that off- color remarks were permitted to be broadcast over his station was made to FCC Oct. 15 by Cecil F. Heftel, presi- dent-general manager of KIMN Denver, Colo. Mr. Heftel told FCC that he has taken every step to ensure that KIMN disc jockeys and announcers never get out of line again. He also implied that complaint to FCC by Don Burden, owner of competing KICN Denver, may have been prompted more by zeal for competitive advantage than by outrage. Charges were made to FCC by Mr. Burden last month (Broadcasting, Sept. 28, et seq.). Mr. Heftel immedi- ately suspended errant disc jockey Royce Johnson, fired him after investi- gation proved truth of allegations. Mr. Heftel's letter last week was in answer to formal inquiry by FCC. Mr. Heftel explained that KIMN was without program manager from July and that Mr. Johnson's comments be- came bolder after that, culminating in strongest flavored remarks week of Sept. 16-24. As soon as situation was brought to his attention, Mr. Heftel said, he appointed acting program di- rector and more recently has appointed new station manager, Robert Fehr. Charges Are False • Charges that number of KIMN disc jockeys were involved are false, Mr. Heftel said. Only one disc jockey was involved and his service has been terminated, Mr. Heftel stated. Other so-called off -color remark, involving comments on "Boo Boo Stick Beat," were described by d.j. Glenn K. Bell as perfectly legitimate and with no double entendre implied. There is such thing as boo-boo stick, Mr. Bell said, and it is used exactly as it was described. Mr. Heftel said that with exception of two complaints that did not register with him at time, there have been no objections to Royce Johnson show un- til Mr. Burden's letter to Commission. KIMN executive also stated that Mr. Burden was hard competitor. He de- clared that copies of Mr. Burden's Sept. 23 and 24 letters to FCC Chairman John C. Doerfer were "quickly dis- tributed" to advertising agencies of KIMN national accounts in New York and to local KIMN advertisers. "In pointing out that Mr. Burden's charges are exaggerated and that I was not personally aware of the conditions leading to his charges," Mr. Heftel said, "I am not condoning or offering excuses for what has actually occurred. The incidents were inexcusable according to the standards and policies I have always established and insisted upon at broadcast stations with which I have been associated, including KIMN." BROADCASTING, October 19, 1959 31 AT DEADLINE CONTINUED NBC's plan is hailed by affiliate leaders NBC Radio's new operating plan, combining networking of news, Monitor and special events with fee-basis sale of entertainment programs to affiliates (see page 54), hailed by both NBC and affiliate leaders in Oct. 16 statements following two-day session of NBC Ra- dio Affiliates Executive Committee. George Harvey, WFLA Tampa, chairman of committee, called plan "logical and constructive" and said it "will permit network radio to advance and prosper throughout the foreseeable future." He said committee unanimously and "wholeheartedly" endorsed plan, which it helped develop, and "will urge all (NBC Radio) affiliates to adopt it." Matthew J. Culligan, executive vice president in charge of NBC Radio, said network will still be offering substan- tially as much programming as now — if not more. Plan, he said, "is the direct result of increasingly heavy demands from our affiliate stations for more em- phasis on news and special events pro- gramming and, at the same time, the need of individual stations for specific types of entertainment programming to meet local competitive situations and better adjust their programming to other problems peculiar to their own local- ities." In same vein, executive committee, according to Mr. Harvey, "feels that NBC is properly concentrating its efforts in the direction of specialization in sup- plying to its affiliates those types of pro- grams which can be better done on a national level than on the local level by the individual stations — programs which are essential for an informed public in these critical and vital times. The plan also offers local stations more flexibility and more opportunity to meet programming needs which are charac- teristic of each station's own commu- nity." Sen. Scott cites fair news issue Sen. Hugh Scott (R-Pa.), member of Senate Commerce Committee Freedom of Information Subcommittee (more commonly known as radio-tv watchdog committee) expressed fear Friday night (Oct. 16) that purpose of subcommit- tee is to ensure two-to-one broadcast coverage of Democratic candidates in 1960 election campaign. Sen. Scott made remarks in speech prepared for delivery to Pennsylvania Newspaper Publishers Assn. in Pitts- burgh. He quoted unidentified Demo- cratic member of three-man committee as saying there is feeling that radio-tv news is not impartial. "This statement has an ominous ring," Sen. Scott said. "It raises the question whether the federal govern- ment can be the judge of how news is handled." He continued: "Since 1960 is an election year, and since the Democrats dreamed up this watchdog committee, I have a feeling that the Democrats believe that since they have a two-to-one majority in Con- gress they are entitled to a two-to-one coverage in the news." Education & ethics on RTNDA agenda Radio-Television News Directors Assn. should set up regional units and sponsor training programs, annual RTNDA meeting in New Orleans heard Oct. 15 from Paul Krakowski, associate professor of journalism, Duquesne U. (early story of convention page 70). Mentioning specifically that work- shops and seminars should be included in the programs, Mr. Krakowski report- ed on the results of a survey dealing with ethics and practices in radio news. Lessons to be gained from the survey, he summed up, should encourage RTNDA to: • Maintain high standards which already have been set up. • Spark an educational campaign for newsmen. • Crack down on pseudo- or illegit- imate news operations. • Help journalism schools in the edu- cation and training of students for the radio news profession. • Make management understand the need for improved radio news opera- tions. • Push for more personnel on radio news staffs and work toward better pay scales. Accent on newscasts Westinghouse Broadcasting Co. man- agement views the news "not with alarm, not through an echo chamber or from the other end of tightened purse strings, but with an attitude that encourages men like me to enjoy radio and television news work very much," James L. Snyder, chief of WBC's Washington news bureau, said Oct. 16 during a panel on the management view of the news. "We believe in mobile units, fre- 'Stratovision' Educational television climbs "sky- high" in fall of 1960 when classroom courses on video tape are to be trans- mitted from ground to airplane 20,- 000 ft. high and retelecast to about 5 million students and 13,000 schools and colleges in part of Illinois, In- diana, Kentucky, Michigan, Ohio and Wisconsin (Closed Circuit, Oct. 12). Details of this experiment in air- borne educational television were an- nounced Oct. 16 by the Midwest Council on Airborne Television In- struction at Purdue U., which is ad- ministering project. Undertaking is designed to help upgrade quality and efficiency of education on "an eco- nomically feasible basis for Amer- ica's rapidly expanding school popu- lation." Taped programs will be sent from ground based facilities at Purdue U. in Lafayette, Ind., to DC-7 craft. The curriculum is expected to include demonstrations involving costly lab- oratory equipment and instruction in foreign languages, advance algebra, sciences, art and music (subjects that many schools are in no financial posi- revived for etv tion to provide for their classes. The foundation noted that tech- nical assistance has been given to the project by the Westinghouse Electric Corp., which developed "Stratovi- sion" concept of blanketing entire region by means of tv transmitter aboard high-altitude plane and was first disclosed by Broadcasting Aug. 6, 1945; General Dynamics Corp., which has provided aeronautical ad- visory services and is prepared to continue its cooperation, and CBS Labs., which developed "narrow- band" method of telecasting on two special channels to be used in ex- periment. The estimated cost of project for tooling-up year and first year of operation is said to be about $7 mil- lion. Financing is expected to come from industrial corporations and philanthropic groups, including Ford Foundation, which has indicated will- ingness to assist project, according to announcement. Application for experimental li- cense to conduct project will be filed soon with FCC. 32 BROADCASTING, October 19, 195? CBS-TV to drop payoff shows CBS-TV intends to throw off all programs "whose major appeal is the v/inning by contestants of large sums of money or lavishly expensive prizes." It also will take steps to "be more certain in the future that it is we and we alone who decide not only what is to appear on the CBS- TV network, but how it is to ap- pear." Dr. Frank Stanton, CBS Inc. presi- dent, announced this decision in speech for delivery Friday afternoon in accepting first distinguished service award of Radio-Television News Di- rectors Assn. (also see story page 32). Quiz-show scandal, he said, has cost broadcasting "a degree of the public trust and confidence so es- sential to its effective performance" — this even though shows furnished by independent producers or adver- tisers (representing more than half of CBS-TV entertainment program- ming) "are not our property [and] to be openly critical of any one of them would have invited legal liability un- less we had had hard supporting evidence." He said broadcasters "have indeed failed fully to meet our duty with regard to quiz shows — the kind of responsibility which the American people expect us to discharge. ... As I see it with benefit of hindsight, we should have been more thoughtful and critical of the whole idea of ex- posing to millions of families games in which contestants can win large purses. We really did not face up to the broader implications — whether such programs could ever be an ap- propriate form of widespread public entertainment — whether in their very nature they might contain the seeds of their own abuse and eventual de- struction, however well intentioned the original concept may have been." Now, he said, CBS-TV is convinced it should not carry such programs and that no system of policing, "pub- lic or private" can close off all "pos- sibilities for hanky-panky" in their production. Dr. Stanton did not identify shows to be dropped. He said their sponsors would get "due notice." Other CBS sources indicated four might be in- volved— Top Dollar, Name That Tune, Big Payoff and possibly — GE College Bowl. Observers meanwhile saw some irony in CBS decision: first of tv's big-money giveaways, $64,000 Question, was originated by man now head of CBS-TV, Louis G. Cowan. Insiders said Mr. Cowan not only participated in new decision but "en- dorsed it 100%." quent use of tape interviews and beeper reports on newscasts and the divine right of the news director to interrupt regular programming to broadcast an important news story," Mr. Snyder said. As for the mobile unit, he said, its value depends on "who is inside it. ... I prefer to talk to about mobile reporters. . . ." Westinghouse, he said, believes that a news director "must be a well- trained, well-paid professional who understands and contributes to the overall programming concept of the station." WBC also feels "a well-staffed newsroom is not a luxury but a neces- sity." Mr. Snyder concluded that there's nothing wrong with radio-tv news "that development of more good radio and tv reporters can't cure." Column on-the-air An on-the-air news column may be hard to get started in your own baili- wick, "but once it's going you'll find it even harder to stop," Walt Bodine, WDAF-AM-TV Kansas City, related to RTNDA Oct. 16. He does three-to- five minute column on air called "Bo- dine's Bailiwick." Its range of subject matter: "unlimited." These are the things, he said, which an air column can do: • Give you intellectual stimulation and personality; keep you from be- coming "a one-sided human teletype." • Give you "a wonderful outlet for sidebar and human interest pieces that just won't fit stringent tv time require- ments." • Help humanize a news personality, "do subtle, highly effective promotional work and help morale in your own or- ganization." • Let you take "a very gentle step in the direction of editorializing if you'd like to go that way." Learn business side Newsmen have "some learning to do," Jack Shelley, news manager, WHO- AM-TV Des Moines, told RTNDA meet. "I think," he asserted, "maybe we could profit by dropping the holier than thou attitude some of us love to display when dealing with the crass commercial types of the sales depart- ment. "I think maybe we would be smart if we learned something about their job — preferably on company time, but if the horrible necessity should arise, on our own. "And I think a salutary thing in journalism education would be for our schools to be a bit less ivory tower in one respect, and to make it a biding requirement that every person who trains as a newsman would also have to learn something about the business side of radio-tv." Sales planning role The news director's role in sales planning, according to Bill Minshall, news director, WIS-TV Columbia, S.C., "is as much a matter of promo- tion as anything else." Mr. Minshall told RTNDA: "You can suggest sponsors and cam- paigns, but if the sales crew is alive, it has already made the contacts and used such a plan. You can go with the salesman to properly impress a possible sponsor, but this again is a minor item. "The news director's job in sales planning is to provide a good product and convince the salesman that it is good." Information programs All "information - type" programs should be coupled into a single depart- ment, according to John Henry, director of news, sports and special events of KOA Denver, in his RTNDA talk. "Basically," he said, "we feel there is a need for liaison between all types of news programs: straight news, docu- mentaries, sports presentations, weather- casts, financial newscasts, and on down the line." Mr. Henry pointed out that the news director at KOA operates at the same level with the business manager, the sales manager of radio, sales manager of tv and the program directors of both sides. New MBS affiliates Signing of four affiliates by Mutual were announced Oct. 16 by Robert F. Hurleigh, MBS president. They are WJET Erie, Pa.; WNOW York, Pa.; WKYR Cumberland, Md., and WMNF Richwood, W. Va. He said that in the past five months the network has added 29 stations and has lost a total of nine outlets. Total: 451. BROADCASTING, October 19, 1959 33 INDUSTRY HEALTHY Weathering attacks, says NAB president Broadcasting industry is in a healthy state though being "put upon" by diver- sified interests and confronted by many problems, NAB President Harold E. Fellows said Oct. 16 in address to NAB Fall Conference in Washington (see main conference story, page 58). After going into detail about serious regulatory and legal consequences in- volved in quiz program scandal, he voiced optimism over future of broad- casting industry. "If broadcasters dem- onstrate a sense of cohesiveness, loyalty to each other, a quality of statesman- ship, and an active participation, we can anticipate that as an industry we shall, through the years, demonstrate our capacity for greater freedom of op- eration and be thusly rewarded. "In the future, therefore, we should be able to anticipate with confidence — insofar as NAB is concerned — a unity of hope and aims, and a strength of numbers that seldom, if ever, has been known in the history of this organiza- tion." He cited the successful fight for amendment of Sec. 315 of Communi- cations Act (equal time) as example. Powerful Forces • Mr. Fellows said "powerful forces in the distillery in- dustry even now — as they have before, but now with greater strength of in- tent— are undertaking to break down the self -promulgated rules of broadcast- ers" in the radio standards and tv code. These oppose acceptance of hard-liquor advertising. Liquor question was active year ago during regional meetings. "I understand that one of the na- tion's largest distillers, through one of the nation's largest advertising agencies, has made specific propositions for the acceptance of the distiller's advertising. To study news National Audience Board, non- profit tv and radio program re- view organization, is launching campaign among membership to make viewers more aware of tv newscasts. First step is recom- mendation that Television News Reporting, compiled by staff of CBS News and published by Mc- Graw-Hill, be used as group study book. at least in Pennsylvania and Ohio and perhaps elsewhere. In this case, to do justice to the advertiser and the agen- cy, an effort has been made to present this advertising in as palatable a fash- ion as possible, along institutional lines. "I hope that all broadcasters thus approached in this current effort to ad- vertise hard liquor on radio and televi- sion will refuse it. Do not accept this counsel alone as one man's opinion, or the opinion of the broadcasters as a whole as reflected in the codes and standards, but weigh it against the sen- sibilities of your own audiences." 'Specific Danger' • Mr. Fellows said "the specific danger is in letting the camel get his nose under the tent. What may be institutional advertising today, even inoffensively presented, can be product advertising of the hardest sell sometime in the future. There is ade- quate evidence of the public's resent- ment toward the idea of the advertising of hard liquor on the air, he said. "There is held out to us the tempta- tion, to which other media have sur- rendered through the years, of vastly enlarged revenues. No doubt there is something to this. If there was ever a case, however, in which we should put public consideration above private gain, this is it." Ad critics ignore changing economics Criticism of advertising sometimes ignores constant changes in American economy but there is also need for re- evaluation, Robert M. Ganger, board chairman of American Assn. of Adver- tising Agencies, told 22nd annual cen- tral-region meeting in Chicago Oct. 16. He expressed hope for broad industry study by some "proper organization." Mr. Ganger, board chairman of D'Arcy Adv. Co., predicted norm of whether advertising increases or lessens cost of product may be secondary in future to whether it helps seller hold line on prices. With rising living stand- ards, he suggested, it may be less a question of economic waste among competitors than effectiveness of adver- tising in "contributing to the develop- ment of better products made more readily available in better forms. "True evaluation of advertising's role," Mr. Ganger asserted, "should take into account not only the theories of the intellectuals, but also the facts about advertising accomplishments now known only to those who actually utilize advertising in the conduct of their busi- ness." Tele-Service starts U.S. Tele-Service went into business last week. It was formed around assets of former U.S. Broadcast Checking Corp., which went into bankruptcy earlier this year. Henry L. Sondheim, formerly vice president of Hazel Bishop Inc., heads new company. He pur- chased USBC assets for "over $10,000." Initially firm will offer photo monitor- ing of New York market, later plans to expand. It also offers "film conver- sion" service — reducing kines of com- mercials to photo storyboards. WEEK'S HEADLINERS Frederick R. Lack, vp of Western Elec- tric Co. until his retirement in 1958, elected director of engineering department of Electronic Industries Assn., Washing- ton. He is former vp and board member of that organization. Mr. Lack succeeds Dr. W.R.G. Baker, who continues in advisory role as director emeritus of department after 25 years' service. Mr. Lack, who Mr. Lack helped establish EIA's Military Products Div., was awarded association's 1959 Medal of Honor last May. He was with Bell Telephone Labs from 1925 to 1938; during World War II, he was director of Army-Navy Elec- tronics Production Agency. Thomas Velotta, ABC-TV vp assigned to network's west coast offices for past two years, named vp in charge of special pro- grams, with headquarters in New York. Mr. Velotta will be responsible for ABC- TV specials featuring Frank Sinatra and Bing Crosby and will supervise develop- ment of similar programs in the future. Mr. Velotta, a 31 -year veteran of broad- Mr. Velotta casting, began his career as page with NBC in 1928. He served NBC and later ABC in various programming capacities; in 1948 he was appointed ABC vp and in 1954 was named vp and administrative officer of news, special events and public affairs. 34 FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES BROADCASTING, October 19, 1959 ■ fiv Yorlc Ch icago San Francisco Hollywood Dallas Detroit Atlanta symptom of health The spots before the eyes of national advertisers these days are of the radio-tv medium. . . . Television spot is now leading network in gross time sales for the first time, half-year 1959 figures reveal. It's no coincidence that the surging growth of this medium parallels the extraordinarily healthy upswing of our economy. Spot contributes most of the vast motive power that keeps the nation's product at an ever-increasing flow into the hands of consumers. H-R too, reflects growth — the ascending national sales curves of its represented stations. H-R has just expanded to a full floor in three offices: Seagram Building in New York (375 Park Avenue), Pure Oil Building in Chicago (35 E. Wacker Dr.), and the Russ Building in San Francisco. "We always send a man to do a man's job" r-s££ T T T> Tel c v is ion . Inc. ^T^A JlT,~XV Representativi is Houston Ken- Orleans Des Moines w/?/c/? 7 surprise any of us in the feast/ NOR WERE WE SURPRISED TO FIND THAT MORE THAN TWICE AS MANY VIEWERS WATCHED KHRUSHCHEV MAKE HIS KEY BAY AREA ADDRESS VIA KRON/TV THAN ON ALL OTHER SAN FRANCISCO TV STATIONS COMBINED. %r STATION KRON/TV (b) (c) (d) others ARB RATING 31.5 3.4 14.8 7.7 4.4 Monday night, September 21, all San Francisco-Oakland Area TV stations car- ried a pooled telecast of Khrushchev's address. This ARB survey taken during the tele- cast once again demonstrates KRON/TV's superior viewer-acceptance. Just one more example of how complete viewer acceptance proves KSfi»i*SF! / T"V" san f rancisco San Francisco Chronicle • NBC Affiliate • Peters, Griffin, Woodward, Inc. 36 BROADCASTING, October 19, 1959 y BROADCASTING THE BUSINESSWEEKIY OF TELEVISION AND RADIO October 19, 1959 Vol. 57 No. 16 WHO PICKS SPOT LENGTHS AND WHY Here's how those important decisions are made at 171 agencies It's the agency creative people, not advertisers, who most often decide how long a spot television commercial will be. Usually, though, they consult the timebuyer. And timebuyers by long odds prefer — or most frequently buy — one-minute spots, though they also use 20-second announcements in sub- stantial volume, 10 seconds and, oc- casionally, the unorthodox 30. The 10- second is their favorite for saturation campaigns. These are highlights from NBC Spot Sales' fifth timebuyer opinion panel study, being released today (Oct. 19). A total of 249 panelists working at 1 7 1 different agencies or offices across the U.S. reported on their practices and opinions regarding the various spot tv commercial lengths. NBC Spot Sales Director Richard Close, describing the subject as one on which heretofore "there has been much speculation but little dependable knowledge," called the results representative of "a very impor- tant segment of the timebuying frater- nity," but not necessarily all timebuyers. Other highlights: • The panelists are almost unani- mously opposed to promoting two products in a 20-second spot, and seven out of ten thought it a poor practice to promote more than one even in a one- minute announcement. • Seven out of ten panelists think that for a high-priced hard-goods prod- uct the one-minute commercial fosters "much greater" recall at shopping time than a 20-second commercial does; but for low-priced high-turnover items only two out of ten give the long spot this advantage. • The 20-second commercial similar- ly was rated above the 1 0-second spot in "recall" value — and in the case of low-priced items the superiority was considered greater than a one-minute's advantage over a 20-second. • The 30-second commercial has been recommended by two out of ten buyers, and others indicate they would use it if the circumstances were right. Four out of ten think it would be a good buy at the same rate as the 10 and 20 combined; five out of ten think it should be priced lower than the 10 and 20 together. The 30-second length produced some of the liveliest comment of the entire survey. Who sets the length? • The report concludes that "beyond any doubt" the agency commercial department "plays the major role" in deciding the length of the commercial. This is true more often in big agencies (over $5 million billing) than in small. The client's in- fluence is less, but where he does play a "large" part in the decision he's more apt to be represented by a big agency. Several panelists offered explana- tions of their replies regarding the decision-makers. Said Sam B. Vitt, media supervisor. Doherty, Clifford, Steers & Schenfield: "The use and relative effectiveness of the several spot tv commercial lengths, it seems to me, must in the ultimate be resolved in the copywriter's realm. From the media viewpoint, academical- ly, it is probable that we could find unanimous agreement as to the virtues of the ID. It has the greatest potential for the highest ratings, it permits in gen- eral greater reach, with greater fre- quency, with greater efficiency, with greater flexibility toward better place- ment for editorial compatibility than any of the other spot tv lengths. Yet it is so brief. This brevity, even though it may be the soul of wit, as Shakespeare said, is the problem. But not a media one so much as a copy one. . . ." Timebuyer's part • Seven out of ten said timebuyers "always" or "fre- quently" are consulted before the length of the commercial is finally set, and practically all the rest said they "sometimes" are. Donald E. Leonard, media director, Fuller & Smith & Ross, offered this tribute to the buyer's con- tributions: "Length of commercial (in both radio and tv) is an area where the shrewd and creative media buyer can exhibit his knowledge of marketing, recall research, stretching budgets and force of advertising in the field of dis- tribution. The proper application of the buyer's experience and 'savvy' will often cause copy platforms to be de- Should tv spots run 1 0, 20, 30 or 60 seconds? Full results of the timebuyer survey next page BROADCASTING, October 19, 1959 37 HOW SPOT LENGTHS ARE CHOSEN AND USED Here are the full results of NBC's survey of timebuyers How spot lengths are determined How much influence does the creative department wield in regard to setting the length of spot television commercials for clients? Much Little None Total Respondents Broadcast Billings Over Under Total $5,000,000 $5,000,000 # % " # % # % 168 68 75 81 93 60 61 25 16 17 45 29 18 7 2 2 16 11 247 (100) 93 (100) 154 (100) In most cases, what part does the client play in the determina- tion of spot tv commercial length? Total Over $5,000,000 Under $5,000,000 Large Small None Total Respondents # % # % # % 92 38 45 50 47 31 136 56 42 46 94 61 16 6 4 4 12 8 244 (100) 91 (100) 153 (100) How often is the timebuyer consulted about the availability of various commercial lengths prior to the final decision? Over Under Total $5,000,000 $5,000,000 # % # % # % 81 33 26 28 55 36 93 38 37 40 56 37 66 27 27 30 39 25 5 2 2 2 3 2 245 (100) 92 (100) 153 (100) Always Frequently Sometimes Never Total Respondents What's best length for saturation Which unit of commercial length do you use most heavily in so-called "saturation" campaigns? 10-second 20-second 30-second 1-minute Total Respondents Mixing minutes and IDs Compared with a schedule of one-minute commercials only, a combination of one-minutes and IDs offers more rating points, more reach and greater cost efficiency. By and Over Under Total $5,000,000 $5,000,000 # % # % # % 107 45 36 41 71 47 69 29 29 33 40 27 6 2 1 1 5 3 57 24 22 25 35 23 239 (100) 88 (100) 151 (100) large, do you favor a combination buy of this type? Total Over $5,000,000 Broadcast Billings Under $5,000,000 # % # % # % 182 79 67 79 115 80 20 9 8 9 12 8 27 12 10 12 17 12 239 (100) 85 (100) 144 (100) Yes No No Opinion Total Respondents How to use IDs The 8 or 10-second ID may be used, among other pur- poses, as a teaser to attract interest, as a repeater of major sales points, as a reminder of brand name and package, to introduce a new product. What principal uses do you make? Over Under Total $5,000,000 $5,000,000 # % # % # % Teaser 55 22 23 25 32 20 Repeater 114 46 43 46 71 45 Reminder 197 80 72 77 125 80 Intro. New Prod. 35 14 15 16 20 13 Other 22 9 5 5 17 11 Don't Use 13 5 7 7 v 6 4 Total Respondents 436 (100)* 165 (100) 271 (100) *Percents add up to more than 100 due to multiple mentions. What types stick in consumers' minds For each of the two types of products below, indicate whether you believe the one-minute commercial fosters greater "recall at time of shopping" than the 20-second com- mercial. (a) High price, hard goods product Much greater Slightly greater No greater Total Respondents Much greater Slightly greater No greater Total Respondents For each of the two types of products below, indicate whether Over Under Total $5,000,000 $5,000,000 # % # % # % 168 71 62 71 106 71 55 23 24 27 31 21 15 6 2 2 13 8 238 (100) 88 (100) 150 (100) high turnover product Over Under Total $5,000,000 $5,000,000 # % # % # % 47 20 17 19 30 20 116 49 46 52 70 46 76 31 25 29 51 34 239 (100) 88 (100) 151 (100) signed to fit the specific length com- mercial he feels will accomplish the. most for the client. What They Buy • Officials 'going over the results were not surprised to see that the one-minute commercial is the one most often used, or that the 20- second, 10-second and 30-second lengths follow, in that order. Here is how the four lengths rank: BIG SMALL "USE IN AGENCIES AGENCIES MOST (OVER $5 (UNDER $5 CAMPAIGNS TOTAL MILLION) MILLION) 1-Minute 66 Percent 72 Percent 63 Percent 20-Second 37 Percent 34 Percent 38 Percent 10-Second 19 Percent 12 Percent 23 Percent 30-Second 3 Percent 2 Percent 3 Percent In "saturation campaigns" — a term 38 (BROADCAST ADVERTISING) NBC did not define, but to be explored in a future panel study — the 10-second ID is the heavy favorite, named as the choice of 45 percent of the panelists. Its popularity is even greater among smaller-agency buyers. Timebuyer Attitudes • The spot sales pollsters found a variety of opinions when they looked behind the statistics. Among the general comments (includ- ing a proposal for a 90-second spot): Barbara Aiton, radio-tv director and timebuyer of Ted Levy, Richard Lane & Co., Denver. — "The length of the commercial, it seems to me, depends largely on the advertising objective. If you must educate or demonstrate, the minute length is almost a must. When you can make a strong point fast and get good product or service identifica- tion, too, 20-second spots are the buy. Where frequency and package or name identification are the purpose of the campaign, IDs are excellent. In all of the above instances, the desirability of the availability . . . plays an important role. The message can be tailored-to- time if the spot is hot!" Marshall Hawks, vice president and radio-tv director, Emery Adv., Balti- more.— " . . . This whole point of the length of a television commercial, a radio spot or a printed advertisement is that it should allow enough time to afford the creative people the necessary opportunity to present and sell the product or service. If the product or service can be sold in any length, then BROADCASTING, October 19, 1959 you believe the 20-second commercial fosters greater "recall at time of shopping" than the 10-second commercial, (a) High price, hard goods product Broadcast Billings Over Under Total $5,000,000 $5,000,000 # . %■ # % # % Much greater 119 51 37 44 82 56 Slightly greater 96 41 40 47 56 38 No greater 17 8 8 9 9 6 Total Respondents 232 (100) 85 (100) 147 (100) (b) Low price, high turnover product Over U ndsr Total $5,000,000 $5,000,000 # % # % # % Much greater 65 28 28 33 37 25 Slightly greater 113 49 32 38 81 55 No greater 55 23 25 29 30 20 Total Respondents 233 (100) 85 (100) 148 (100) How often various lengths are used Do you use the < I or 10-second ID in: Over Under Total $5,000,000 $5,000,000 # % # % # % Most campaigns 47 19 11 12 36 23 Some campaigns 136 55 53 57 83 54 Few campaigns 46 19 22 24 24 16 No campaigns 18 7 7 7 11 7 Total Respondents 247 (100) 93 (100) 154 (100) The Advantages of the 30-second ID Advantages of the 30-second commercial length may in- clude exclusivity in the station break, 50% greater length than the 20-second commercial, adjacency to high-rated net- work programs, availability in prime time. Please indicate the relative rank of importance of these or other advantages. Broadcast Billings Weighted Ranking* (a) Exclusivity in Station break (b) 50% greater length than 20- second commercial (c) Adjacency to high-rated net- work programs (d) Availability in prime time (e) Other Score 794 548 711 675 36 Total Rank Score 332 229 Over $5,000,000 Rank Under $5,000,000 Score Rank 462 1 319 257 258 12 454 417 24 ' Computed by assigning a weight of "5" for 1st Choice "4" for 2nd Choice, "3" for 3rd Choice, "2" for 4th Choice, and "1" for 5th Choice. In terms of the combined rate for 10 and 20-second lengths, do you consider the 30-second a good buy at: Do you use the 20-second commercial in: Over Most campaigns Some campaigns Few campaigns No campaigns Total Respondents Over Under Total $5,000,000 $5,000,000 More # % # % # % 16 6 9 10 7 5 Same 102 41 43 46 59 38 Less 121 49 38 41 83 53 Not Any 10 4 3 3 7 4 Total Respondents 249 (100) 93 (100) 156 (100) Under Total $5,000,000 $5,000,000 # % # % # % 90 37 32 34 58 38 116 47 44 47 72 48 25 10 11 12 14 9 14 6 6 7 8 5 245 (100) • 93 (100) 152 (100) 3-second commercial in: Over Under Total $5,000,000 $5,000,000 # % # % # % 6 3 2 2 4 3 35 15 13 15 22 15 38 17 17 19 21 15 150 65 56 64 94 67 229 (100) 88 (100) 141 (100) How many products to pack in In your opinion, is it good practice for an advertiser to pro- mote two of his products in: (a) A 20-second commercial? Most campaigns Some campaigns Few campaigns No campaigns Total Respondents Do you use the 1 -minute commercial in: Over Yes No Total Respondents (b) A 30-second commercial? Over Under Total $5,000,000 $5,000,000 # % # % # % 5 2 3 3 2 1 232 98 86 97 146 99 237 (100) 89 (100) 148 (100) Under Yes No Total Respondents Total # % 8 3 224 97 232 (100) Over $5,000,000 # % 4 5 84 95 88 (100) Total $5,000,000 $5,000,000 (c) A one-minute commercial? # % # % # % Over Most campaigns 164 66 67 72 97 63 Total $5,000,000 Some campaigns 71 29 22 24 49 32 # % # % Few campaigns 12 5 4 4 8 5 Yes 68 29 24 28 No campaigns 1 1 No 168 71 62 72 Total Respondents 248 (100) 93 (100) 155 (100) Total Respondents 236 (100) 86 (100) Under $5,000,000 # % 4 3 140 97 144 (100) Under $5,000,000 # % 44 29 106 71 150 (100) it becomes a budget problem." Alice Ross, timebuyer, Heineman, Kleinfeld, Shaw & loseph, New York. — "The length of a tv commercial is not nearly as important as its creation and delivery. Some 10-second IDs can be bores while a one-minute would hold the viewer's interest almost as well as if it were a short, short story. The creativity behind a commercial is the most important." Lucille Widener, timebuyer, Victor & Richards, New York. — "I believe that the originality and the quality are so important that with the right conditions, a shorter commercial of such originality would sell better than a minute com- mercial of poor quality." Rita G. Eastman, chief timebuyer, Van Sant, Dugdale & Co., Baltimore. — "Never take 60 seconds to say some- thing that can be said effectively in 20 seconds or 10 seconds. Remember: brevity is the soul of wit. The public just loves short-sweet-smart commer- cials." loan Mandel, media supervisor, Ed- ward H. Weiss, Chicago. — "Why aren't some more 60-sec. spots made available during daytime by all three networks? This would lighten load on demand for minutes, reduce number of different commercial messages during, an aver- age daytime hour." Thomas L. Spengjer, radio-tv direc- tor, Godwin Adv., Jackson, Miss. — "The 90-second commercial is an inter- esting length to work with and tv sta- tions could make a greater effort to sell it where such a length is no hindrance to their programming — e.g., inside fea- ture-film programs." The ID • Everybody likes the ID. Eight out of ten panelists have recom- mended it to clients and, according to the report, the rest say they would do so under certain circumstances. Its most frequent uses, in rank order, are as a reminder of brand name and package; to repeat major sales points; as a teaser; and to launch a new product. Other reasons given for ID usage: to reinforce product image; to carry basic campaign theme; for a "slogan- ized" sales message; in short flights for immediate sales pick-ups; for high sat- uration at low cost; to tie-in with na- BROADCASTING, October 19, 1959 39 WITH THE Inter Mountain Network PRODUCT-MEDIA-AGENCY THE IDEAL COMBINATION A Great Advertising Agency (McCANN-ERICKSON) Buys A Great Advertising Medium (INTERMOUNTAIN NETWORK) To Sell A Great Product CHEVRON-STANDARD GASOLINE & OILS for STANDARD OIL COMPANY OF CALIFORNIA YOU too U will get the GREATEST SALES results when you use — The Nation's Most Successful Regional Network HEADQUARTERS • SALT LAKE CITY • DENVER Contact Your Avery-Knodel Man 40 (BROADCAST ADVERTISING) tional advertising (retail); for informa- tion about store hours, etc. (retail); to call attention to a price cut or product change; to augment longer announce- ments; for new premium promotions; for greater copy flexibility; to support consumer contests; to reach a male audience in prime hours; to put across a special offer; to secure better rates by earning "plan" discounts; to obtain network program adjacencies. But while buyers consider IDs effi- cient vehicles, they also attach some qualifications. Among the comments: Ralph S. Freeman, radio-tv director, Ross Roy, Detroit. — "Have used the ID many times. In almost every case it was to augment other media schedules, taking advantage of a low-cost satura- tion package to register brand name, package (or logo) and maybe one sell- ing point to a mass audience. In some cases (it is) the only way for a low- budget advertiser to reach the mass au- dience at all." Frank Mahon, media supervisor, William Esty Co., New York.— "We have recommended the use of IDs in areas where our clients' product is well known. IDs serve as quick reminders and offer frequency and reach. In other areas, we recommend (IDs) only as introductory campaign on top of rec- ommended, continuing schedule of 60- or 20-second spots and/or programs." Bruce Stauderman, tv-radio vice pres- ident, Meldrum-Fewsmith, Cleveland. — "Use IDs when other commercial lengths were not in good supply and when the campaign was based largely on previously purchased minutes and 20's and/or strong exposure in other media. In other words the ID was to serve only as support." Exact Time • Forrest G. Meyer, part- ner, Clair & Meyer, Denver. — "We be- lieve a so-called 10-second commercial ought to be 10 seconds in length. It is now referred to above as an '8 or 10- second ID' — the network is crowding the station now to the point where we are advised to cut sound tracks to 6 seconds. Let's don't destroy it!" Marguerite Sowaal, media buyer, Stromberger, Lavene, McKenzie, Los Angeles. — "In order to achieve the greatest saturation possible in a very competitive market at a very competi- tive time, a recommendation for ID an- nouncements allows greater freedom in selecting adjacencies and triples the number of total impressions on the audience at a time when needed to com- bat competition. Should not be recom- mended in most cases for a new product or a product change." Sam B. Vitt, media supervisor, Doher- ty, Clifford, Steers & Shenfield, New York. — "Our recommendations of ID campaigns have generally involved two types of advertisers: type 1 where budg- et is no problem and type 2 where budget is a problem. For the former, the ID recommendation has usually been made for (a) new product introduction where IDs permit an aggressive, intru- sive, quick dissemination of the news, penetrating the market deeply, fre- quently and efficiently, and (b) problem markets where IDs permit efficient gross tonnage of commercial impressions to be showered against the markets. There are, of course, other equally desirable usages of the ID. . . . For the limited budget advertiser we have made ID recommendations even while recogniz- ing that longer copy would probably be desirable. The reasons supporting the recommendations have generally been ones of getting the advertiser into tele- vision so that he may reap its dynamic benefits, but getting him in with the sufficient combination or frequency and efficiency that would be most likely to insure his objectives." Half-minute Spots • In many markets the 30-second length is not available, which means its production costs can be "prohibitive." Only two out of ten buyers say they have recommended it to clients. Some panelists don't think the extra 10 seconds is worth the bother. But "a great many other," the report notes, would use it under certain con- ditions: for instance, if 30-second spots became available in prime time; if the product needed the extra length; if more stations offered them; if a tie-in with local dealers could be arranged follow- ing network programs — and if the cost was not prohibitive. The most important thing about a 30-second length, to most buyers, is the exclusivity it gives in a station break. Other factors rated important are, in order, adjacency to high-rated network shows; availability in prime time; and its 50 percent greater length than the 20-second spot (Table 9). Even with these advantages, half the respondents did not consider the 30- second spot a good buy if it cost as much as a 20 and a 10 combined; four out of ten thought it was worth the same as a 20 and a 10 (Table 10). The 30-second length generated com- ments pro and con. Examples: Charles Campbell, media director, MacManus, John & Adams, Bloomfield Hills, Mich. — "Thirty-second spot would be great but will further limit amount of prime time to go around. Thirty-second spots are particularly good for automotives. I think we'll see more of them some day." Richard Pickett, senior media buyer, Foote, Cone & Belding, New York. — "This length has been recommended for two basic reasons : ( 1 ) an involved copy story which will not fit into a 20-second length but prime time is desired; (2) when testing a national use of a 30- BROADCA STING, October 19, 1959 Now Celebrating Our 12th Anniversary hp* WMAR-TV CHANNEL SUNPAPERS TELEVISION BALTIMORE 3, MARYLAND Sylvia Scott, Hostess of "The Woman's Angle" Mon. thru Fri., 1-1:30 P.M. I Contact Your KATZ Rep. BROADCASTING, October 19, 1959 41 second or minute in network, it is de- sirable to simulate network by buying prime time. Problem: 30's are not gen- erally available and better positions are usually taken by 20-seconds or 10- seconds or both. "There would probably be some jus- tification for attaching a premium to 30- second lengths on the premise that ex- clusivity is important. However, the extra cost should entitle the station to preempt other lengths or a 30-second advertiser would not secure good ad- jacencies. Also, there is a question as to how long 30-seconds would remain exclusive and not be spotted with an ID. Therefore, premium should not be ex- cessive." Edward C. Jones, radio-tv director, Barlow Agency, Syracuse. — "Thirty- second announcements are long enough to tell a selling story on certain items that are simple in themselves. Dairy products, for example, do not require long copy or demonstration to put their qualities across. Appetizing food shots, mouth-watering copy, indelible associa- tion of the brand name and package with high quality, economy, or what have you — all can be done in 30 seconds. A minute spot often becomes badly paced because of lack of things to say." R.A. Gilbertz, media director, W.E. Long Co., Chicago. — "I'd like to see the 10's and 20's abolished and 15's and 30's used. The added time would make for more efficient short-length spots. Should also lessen the demand for 60's and in more income without get- ting into 30's and the additional budget for production." Frank Mahon, media supervisor, Wil- liam Esty, New York.— "I firmly be- lieve that the initiation of 30-second spots would improve television and would create a much better climate for selling. The current 20-second- 10- second setup gives the appearance of a subway rush, with everyone rushing to get on before the doors (next program) close. Additionally, the plea for 60- seconds in prime time would be par- tially answered with the 30-second spot." W. Kane, media supervisor, N.W. Ayer & Son, Philadelphia. — "I don't think 30's are the answer. The length is not that much more satisfactory than 20's. We need more minutes at higher costs. Cost of minute should be 160 per- cent to 175 percent of a 20-second break." Syd Cornell, tv-radio director, Holl- man Adv., Cincinnati. — "I see nothing terribly wrong in the length breakdown as it is, though I have often thought that a minute spot situation could lend itself to a 40-20 breakdown, making 42 (BROADCAST ADVERTISING) Kal Kan rock 'n roll • An ani- mated tv commercial in which a dog extolls Kal Kan Foods Inc.'s pet foods in rock 'n roll tempo spearheads the Los Angeles com- pany's fall campaign which started Wednesday (Oct. 14). The dog gyrates to the lip-synced voice of Jerry Wallace accompanied by enthusiastic screams from female dogs and cats. Created by Play- house Pictures, Hollywood, Calif., the same sound track will be used as a radio commercial. Kal Kan's agency: Stromberger, LaVene, McKenzie, Los Angeles. more sense than a 60 plus 10 spacing, particularly in the post-network news, sports and weather area." Ralph S. Freeman, radio-tv director, Ross Roy, Detroit. — "We've never used 30-second spots, but I think they could be extremely effective. I also believe that the effectiveness of 8 or 10-second IDs is too frequently diminished by im- proper use and content, notably by local advertisers. Isn't this an opportunity for stations to render some extra service?" Combinations • A schedule of min- utes plus IDs, offering more rating points, more reach and more cost-effi- ciency than minutes alone, was favored by 8 out of 10, opposed by 1 in 10 (Table 7). The panelists also showed unanimity in opposing the promotion of two pro- ducts in one commercial: 98 percent consider it poor practice in a 20-second commercial, 97 percent think it would be no better in the 30-second length; but 30 percent think it can be good business in a one-minute spot (Table 6). Length and "Recall" • The one- minute length's superiority over a 20- second spot, in terms of recall value at time of shopping, is more important for high-priced hard-good products than for low-priced fast-turnover items, the panelists reported. Where 71 percent feel the one-minute spot promotes "much greater" recall for high-priced hard goods, only 20 percent feel the same way when low-priced items are being sold (Table 11). Their views on the recall value of the 20-second length, as compared to 10's, followed similar patterns (Table 12). Advertisers should scan 'all media' Advertisers must think in terms of "all media" to effect their ultimate objective of sales, Robert F. Hurleigh, Mutual president, told a meeting of the Assn. of Advertising Men & Women in New York last Tuesday (Oct. 13). Mr. Hurleigh noted that no one medium is "the cure-all" in advertising because each has "its own particular limitations and its own particular fail- ings in relation to the product in whose behalf it is being used." He claimed that many advertisers today are follow- ing "defensive, me-too, follow the leader policies, particularly in broad- casting." He added: "Even though their merchandising policies call for differential in support advertising, some manufacturers decide on specific network television or radio campaigns, pin-pointed spot drives in both media, simply because their com- petition is following this practice. They take the tack — if Joe does it this way, we've got to follow suit." Mr. Hurleigh departed from his pre- pared text to brief the audience on developments at Mutual in recent months, including its petition for bank- ruptcy, the Dominican Republic suit and the various ownership changes at the network. During a question and answer peri- od, he reported that Mutual sales "are coming along remarkably well, and, in fact, only one advertiser dropped out of our schedule this past summer." He added that this particular advertiser withdrew because he was not certain at the time that WOR New York would re-affiliate with Mutual (WOR since has renewed affiliation for nighttime schedules), but since has bought time on Mutual again. Holiday sponsor KADY St. Charles, Mo., has signed Laclede Gas Co., St. Louis, to be sole sponsor for six days of programming in the next year. Laclede's all-day sponsorship will be on Christmas Day, New Year's Day, Easter, Memorial Day, Fourth of July and Labor Day. Agency: D'Arcy Adv., St. Louis. BROADCASTING, October 19, 1959 MORE/LISTENERS THAN /ALL OTHER STATIONS COMBINED WCCO RADIO MINNEAPOLIS • ST. PAUL The Northwest's Only 50,000-Watt 1-A Clear Channel Station Represented by CBS Radio Spot Sales Take 'em by ear . . . and woo 'em with your story, for WCCO Radio delivers the au- dience you want . . . 1,022,610 radio families in 114 basic area counties with $5.8 billion to spend. More listeners than all other Minneapolis-St. Paul stations combined! Lowest cost per thousand, too . . . less than half of the average of all other Twin Cities stations. Thirty-five years of top acceptance. Just the climate you want for results. Source: Nielsen Station Index, Jan. -Aug., 1959 Station Total, 6 AM-Midnight, 7 day week. BROADCASTING, October 19, 1959 43 Jack Davis, of the Daren F. McGavren Co. Los Angeles office visits San Francisco's new rating leader, KABL, a McLendon station. Four weeks out of every year, Daren F. McGavren salesmen and managers work as local salesmen in McGavren Stations. Arriv- ing at KABL, Davis was greeted by new ratings— KABL number one in morning San Francisco audience with afternoons number two only to San Francisco Giant baseball. Bok Reitzel, Homer Odom and Jack Davis (Mc- Gavren Company Los Angeles) discuss KABL's remarkable Pulse and Hooper ratings and amazing response to KABL's good music programming. In such discussions, McGavren men gain a thorough understanding of each station's local sales plans. Fact that KABL is first good music station in American History ever to hit first place in a metro- politan market is discussed by Jack Davis and Homer Odom. Here they are ready for next agency call to present amazing KABL story to advertisers. for facts you can use about San Francisco . . . ask the man who knows! Davis and Odom inspect KABL supermarket dis- play in San Francisco grocery chain using KABL schedule. Both discuss fact that KABL's good music attracts homemaking housewives. McGavren men follow campaigns from agency to actual point of purchase. Through San Francisco's Chinatown, Odom and Davis hear KABL music everytvhere. Listenership from all races makes up KABL's number one posi- tion in San Francisco. On trips like these, the man from McGavren gets to know his markets and stations. KABL represented nationally by DAREN F. MCGAVREN CO., INC. and 'SQevimn ^^&m (^^amenMm NEW YORK • CHICAGO • DETROIT • SAN FRANCISCO • LOS ANGELES • SEATTLE • ST. LOUIS ask the man who knows! Schwerin denounces tv buying by 'numbers' Too many tv advertisers are blindly affiliated with "numerology," or buying by the numbers, with the result being overemphasis on "blood and thunder" programs, the research field's Horace Schwerin told the Chicago Broadcast Advertising Club last week. Speaking at the Sheraton Towers Hotel Wednesday, the president of Schwerin Research Corp. likened the decisions of "group professional man- agement" to an "octupus waving its slide rule." Management, he said, is oft- en overly-impressed with data for data's sake, without regard to certain qualita- tive factors. It's more the pity, he said, that such management has replaced the decision of the good old-fashioned "in- dividual enterpreneur" in company cir- cles. Despite cautions that commercials placed in "blood and thunder shows sel- dom get efficient results in getting people to choose the brands advertised, much less create desirable "company" impressions, television research mainly has been substituting for judgment rath- er than aiding it, Mr. Schwerin felt. And notwithstanding circulation factors, the industry is confronted with a "Frankenstein," he charged. Despite protestations to the contrary, he said, over 95% of tv programs are bought by numerology and "the slide rule." A "blind reliance" on buying-by-the- numbers, Mr. Schwerin asserted, actual- ly can alienate great numbers of the population by appealing only "to the lowest common denominator" and be- get poorer sales results. His reasoning: ratings affect circulation; circulation is maximum opportunity; but circulation treated alone is a false yardstick. His major proposition: Today's timebuying is often off base. Schwerin studies repeatedly have shown, he pointed out, that so-called blood-and-thunder shows are hardly the arena for good commercials and man- agements which would "recoil in hor- ror" at the thought of advertising in lurid crime magazines "calmly but ir- rationally" spend millions of dollars as- sociating their products with such pro- grams. Alberto-Culver goes from scratch to success with tv Alberto-Culver, an $8 million tv client for its hair care products, says there's gold in the hairdressing field to be mined through television advertising. And to prove it, the company opens its history book: In the early 1950s, A-C did a busines of a few hun- dred thousand dollars annually catering mostly to Holly- wood's film colony. In 1955, the company's total adver- tising budget, of which broadcast media received a mere trickle, was only $100,000. In 1956, the company discovered television, and by 1958 it was spending $3 million for network and spot tv. This year, Alberto-Culver is allocating about $5 mil- lion for network and $3 million for spot tv — 99% of its total ad budget. Alberto-Culver and Wade Advertising agency officials credit tv for the company's phenomenal growth. Leonard Lavin, formerly merchandising director for Stoppette de- odorant, purchased the company in 1955 and moved it from the west coast to Chicago. Since making the de- cision to dive head-first into tv advertising, A-C has been swimming along with its revenue charts constantly climb- ing (as much as 116% in one period). Decent Profit • While Mr. Lavin won't discuss sales figures, cosmetics experts estimate A-C's business at about $50 million annually. Mr. Levin admits: "We're solvent. We make a fairly decent profit." He continues, "Helped by tv, by proper merchandising, good products and re- search, we've bucked the biggest in the country." Mr. Lavin terms A-C's advertising approach as "rifle- shot advertising." He says, "We aim at the greatest number of potential users of our products." A-C currently advertises its products (Alberto V05 Hairdressing and Conditioner, Rinse-Away Dandruff Rem- edy, TRESemme Hair-Coloring and Alberto Command (hairdressing for men) in about 30 markets with spot- tv (with an average of 20 announcements weekly in each market) and on 12 network shows: ABC-TV's Black Sad- dle, Bob Cummings Show and American Bandstand, plus NBC-TV's Lawless Years, Jack Paar Show, It Could Be You, Treasure Hunt, Price Is Right, Concentration, Tic Tac Dough, Truth or Consequences and Queen for a Day. Norman E. Cash, president of Television Bureau of Advertising, points to the Alberto-Culver story as one of the "many legends" in the short history of the television medium. He explains: "A small company with an excel- lent product to sell, Alberto-Culver began in network television with a quarter-hour purchase in 1956. Each year, sales and television advertising expenditures grew." Working closely with Alberto-Culver is its advertising agency. Wade Advertising. A.G. Wade II, agency pres- ident, notes: "The television networks and stations used should surely share in the credit for this remarkable suc- cess, because it was with their assistance that this fine record was achieved." Mr. Lavin concludes: "We have proved our 'rifle shot advertising' works. Our advertising formula brings the maximum number of purchasers into retail outlets for every dollar spent." Sold to women via tv For the male coiffure 46 (BROADCAST ADVERTISING) BROADCASTING, October 19, 1959 FOURTH ANNIVERSARY BC-ABC Represen ted by Original Station Representative BROADCASTING, October 19, 1959 Shreveport's Channel 3's fourth anniversary is BIGGER than ever . . . BIGGER shows . . . BIGGER stars . . . BIGGER entertainment . . . BIGGER coverage. When you specify KTBS-TV, the BIG station in Shreveport, you cover a market over four times BIGGER than Shreveport's metro- politan area in population and income according to every Nielsen survey. Get the full story on this market of 1,318,600 people with $1,661,784,000 to spend from your Petry man. You'll see why KTBS-TV is Shreveport's BIG station where things are done in a BIG way! ICTBS TV CHANNEL 3 SHREVEPORT, LOUISIANA E. Newton Wray, Pres: & Gen. Mgr. 'I960 TECHNIQUE' FROM RAB Offers oil companies $20,000 to research ad campaign to "dominate auto audience" Radio Advertising Bureau, New York, last Monday (Oct. 12) offered to invest $20,000 to help an oil com- pany research a radio campaign de- signed to "completely dominate the au- tomobile radio audience." The offer came from Kevin B. Sweeney, RAB president, in his radio advertising pres- entation before the marketing research committee of the American Petroleum Institute, meeting in Colorado Springs, Colo. In the discussions among representa- tives of five major media on relative effectiveness of ad media for oil com- panies, Mr. Sweeney predicted that "As Arab chieftains increase their demands for a bigger share of the oil production dollar, major oil companies will lay more stress on efficient marketing for greater profitability." He indicated that increased oil company investment for radio campaigns must come as a result of the medium's "known superiority in reaching service station customers." The $20,000 investment would be used to show the oil companies "the 1960 tech- nique" for using radio most effectively, he said. Radio Accessory • On another RAB front the same day, at French Lick, Ind., Warren Boorom, RAB vice pres- ident, told the fall meeting of the Auto- motive Advertisers Council: "There's only one accessory in the automotive world that's also an adver- tising medium in itself — auto radio." Chiding the group for sitting by while other advertisers were "tapping the fam- ily oil well," Mr. Boorom cited the num- bers of advertisers "who have been quick to see advantages of the huge au- dience automobile radio delivers." He also pointed to the "few manufacturers in the automotive aftermarket who've taken advantage of the unique advan- tages radio offers to them." Mr. Boorom backed up the advice with RAB research findings which show that more than half of all gas station customers are exposed to radio before they drive into the station, and that these customers spend three times as much time with radio as with any other advertising medium. Of the estimated 62% of all service stations having a working order radio, 66% of them listen? to radio more than five hours daily, he said. Among Mr. Boorom's hypothetical questions to the auto advertisers: "What better time to sell seat covers than when junior drips a cone? What better time to sell batteries than the morning when the original equipment almost doesn't turn the engine over? What better time to sell wipers — than during rain or snow storms?" Car Washers' Plan • Speaking in De- troit before the fifth annual convention of the Automatic Car Wash Assn. Oct. 7, the RAB president laid down six principles for that group to expand their $1 million-a-day business through radio advertising. Mr. Sweeney's points were: • Advertise principally for your good days. Don't waste your advertising dol- lars in any media trying to make a good day out of a rainy Tuesday. • Concentrate on your prospects. Men, who do most of the family car washing, are particularly easy to reach on Saturday and Sunday and radio prices these times advantageously. • Showmanship is a part of many successful auto wash operations. Look to radio stations for completely tailored promotion. • Look to radio stations for help in setting up advertising schedules design- ed to reach all different types of pros- pects. • Expect no miracles from your advertising. You may have five flops before you have a success that will more than make up for the flops. Christmas Sales Tool • "Sales Ideas . . . Open Before Christmas," is the title of an RAB booklet mailed last week to member stations for use in at- tracting retailers to pre-Christmas radio campaigns. Among the 50 traffic-build- ing tips: • Spot your child's voice — Store airs taped Santa Claus interviews with kids as part of regular radio campaign. Prizes are awarded to parents who correctly identify their youngster's voice. • Yule "off the ground" — Retailer uses radio to announce that at a spec- ified time a helicopter will drop dec- orated ping-pong balls over the store's parking lot. Shoppers snaring balls marked with lucky numbers are awarded free Christmas decorations. Midwest AAA A hears ad 'image' suggestions Propagation of a new "image" for ad- vertising— from the vantage point of morality, public relations and education — highlighted sessions of the American Assn. of Advertising Agencies' cen- tral region meeting in Chicago last week. More than 500 midwestern agency representatives attended the 22nd an- nual meeting at the Drake Hotel Oct. 15-16, with most workshop sessions centering around creativity. Frederick R. Gamble, AAAA Presi- dent, and Robert Ganger, AAAA board chairman, spoke on advertising's image during closed, off-the-cuff management sessions Thursday. Mr. Gamble discus- sed industry public relations and "The New Morality in Advertising," while Mr. Ganger traced factors responsible for the public's concept of "huckster- ism" toward that image. Mr. Gamble spoke on "The State of the Industry." Out of both talks came strong sug- gestions for a concerted campaign to give advertising a new face and to counteract unfair criticism. Other management meetings were de- voted to details on the move of Adver- tising Federation of America headquar- ters to Washington, agency profits and expense accounts, an advertising coun- cil report on "Psychological Warfare Against Recession," the rating and pro- motion of agency people, merger and other agency trends, and the need for better education for advertising. Alex- ander H. Gunn III, vice president of J. Walter Thompson Co., Chicago, pre- sided as chairman of the AAAA central region. Hearing aid industry adopts practices code A new ethical practices code govern- ing bait advertising and other aspects has been adopted for the hearing aid in- dustry by its national trade organization. The Hearing Aid Industry Confer- ence announced "rigid industry-wide" standards under a new voluntary code of ethical trade practices. Industry al- so will ask all advertising media and local better business bureaus "to as- sist by such means as not accepting ads that violate the code," according to Leland A. Watson, president of HAIC. The code is intended as a guide for distributors, dealers and salesmen as well as manufacturers. The code emphasizes such areas as (1) advertising and other promotion announcements, (2) retail consulting functions, (3) research activities and (4) servicing of industry products. Bait advertising is among the prac- tices specifically prohibited by the code, with these particular references: (1) advertising a particular model that cannot be demonstrated by or pur- chased from the advertiser; (2) use of the name of a manufacturer who does not authorize such use and (3) false advertising about product characteris- tics. 48 (BROADCAST ADVERTISING) BROADCASTING, October 19, 1959 Jewelry design by BELLOCHIO — Dallas From pencil sketch to exquisite finish, only the brilliance of the precious gems out- shines the quality reflection of the master jewelry designer. When this same "quality touch" is pos- sessed by great television and radio sta- tions, the all-important quality reflection shines in many ways! Represented by The Original Station Representative BROADCASTING, October 19, 1959 radio & television • dallas Serving the greater DALLAS-FORT WORTH market BROADCAST SERVICES OF THE DALLAS MORNING NEWS P&G AD SAVVY RECOMMENDED Emulate tv's best client, TvB exec urges Look at Procter & Gamble — "our own best client" in tv — and see if we cannot follow P&G's example and make more profit. This approach was proposed by George Huntington, vice president-gen- eral manager of Television Bureau of Advertising, who with the bureau's Sta- tion Relations Director William Mac- Rae, presented a two-part report to the opening NAB Fall Conference in Wash- ington (see story, page 58). Included were the first formal public showings of "How to Reach People," an audience composition study (Broadcasting, Oct. 5), and a newly-assembled story of "tv basics" for the consumption of the financial element. P&G, said Mr. Huntington, has sales of $1.25 billion and an ad budget of $98.6 million of which $84.5 million or 85.7% goes to television. This advertiser, he said, has devel- oped four ways to make money : ( 1 ) be- lief in advertising generally, (2) belief in tv advertising, specifically, (3) diver- sification, and (4) new products. Adapting these to the tv broadcaster, Mr. Huntington said, it's questionable whether many broadcasters believe in advertising; he suggested stations and networks should advertise more. How often does a station or network men- tion its circulation on the air — or buy time on other stations rather than space on competing media? he asked. P&G diversifies with cake mixes and other foods, it doesn't sell just soap any more and, Mr. Huntington commented, broadcasters can emulate this by aban- doning the idea of a single "prime time" — there are many prime times. New program types ought to be offered, he suggested, particularly for the minority audience. When P&G hits a peak in sales for a product (Tide, for example), it doesn't push for still more sales but develops another product which starts from scratch (Blue Cheer, for example), he said, recommending that broadcast- ers do the same by going after new dol- lars rather than pressuring the high- budgeted tv advertisers to go still higher. Mr. Huntington said one way to go after the new dollars is to get the tv word to financiers, the people to whom non - tv advertisers or non - advertising companies must consult when creating new advertising budgets. Hence, he said, the importance of the tv basics presentation for financial experts, bank- ing people and the like. R. J. Reynolds tops Nielsen Radio Index The summer's nip and tuck battle between RJ. Reynolds and Liggett & Myers for domination of network radio ended in August. In the Nielsen net- work report for four weeks ending Sept. 6, Reynolds Tobacco appears in top position both in number of home broad- casts and commercial minutes. Liggett & Myers dropped to 15th and 20th posi- tions in these respective categories. Time Inc. capped a steady climb in past months to take second place in both current lists. Lewis Howe Co. (Nature's Remedy, Turns) also sustained an up- curve, landing in No. 4 and No. 3 posi- tions below (see figures) . General Foods Corp.'s No. 3 rank in total broadcasts is the highest spot that advertiser has hit in recent report periods. The Top 20 lists: HOME BROADCASTS Total Home No. B'dcsts of Delivered Rank Advertiser B'dcsts (000) 1 Reynolds, R. J. Tobacco 358 126,049 2 Time Inc. 214 99,804 3 General Foods Corp. 157 76,905 4 Lewis Howe Co. 145 63,352 5 Midas, Inc. 126 60,287 6 Ex-Lax Inc. 94 46,732 7 Socony Mobil Oil Co. 129 45,305 ARBITRON'S DAILY CHOICES Listed below are the highest-ranking television network shows for each day of the week Oct. 7-13 as rated by the multi-city Arbitron instant ratings of American Research Bureau. Date Program and Time Network Rating Wed., Oct. 7 Wagon Train (7:30 p.m.) NBC-TV 24.9 Thurs., Oct. 8 Big Party (9:30 p.m.) CBS-TV 27.0 Fri., Oct. 9 Red Skelton (9 p.m.) CBS-TV 24.1 Sat., Oct. 10 Gunsmoke (10 p.m.) CBS-TV 25.9 Sun., Oct. 11 Loretta Young (10 p.m.) NBC-TV 24.3 Mon., Oct. 12 Father Knows Best (8:30 p.m.) CBS-TV 23.8 Tues., Oct. 13 Startime (9:30 p.m.) NBC-TV 28.0 Copyright 1959 American Reiearch Bureau Total Home No. B'dcsts of Delivered Rank Advertiser B'dcsts (000) 8 American Tel. & Tel. Co. 212 44,689 9 Tyrex Inc. no 93 41,940 10 Chevrolet-Gen. Motors 136 40,742 11 Armour & Co. 81 36,049 12 Automotive-Amer. Motors 88 33,975 13 Grove Div.-Bristol-Myers 90 33,926 14 Bristol-Myers Co. 52 95 30,662 16 Carter Products, Inc. 114 26,552 17 Firestone Tire & Rubber 48 26,212 18 General Mills Inc. 66 25,864 19 Greyhound CorD. 70 25,463 20 Electric Auto-Lite Co. 43 24,826 COMMERCIAL MINUTES No. Total Comm'l Comm'l Mins. Min. Del'd Rank Advertiser Aired (000) 1 Reynolds, R. J. Tobacco 223 73,847 2 Time Inc. 150 66,488 3 Lewis Howe Co. 109 45,103 4 Midas Inc. 94 42,376 5 Chevrolet-Gen. Motors 124 37,694 6 General Foods Corp. 70 34,595 7 Wrigley, Wm., Jr. Co. 60 34,422 8 Armour & Co. 81 34,074 9 United Motors-G. Motors 68 31,890 10 Ex-Lax, Inc. 66 31,349 11 Tyrex, Inc. 69 29,413 12 Staley, A. E., Mfg. Co. 71 28,804 13 Bristol-Myers Co. 45 27,471 14 Carter Products Inc. 121 26,382 15 Hudson Vitamin Products 110 26,253 16 Automotive-Amer. Motors 66 23,999 17 American Tel. & Tel. Co. 121 23,529 18 Firestone Tire & Rubber 41 21,961 19 Liggett & Myers Tobacco 72 21,254 20 CBS Electronics-CBS Inc. 50 19,931 Ranked by Total Home Broadcasts Delivered and by Total Commercial Minutes Delivered for In- dividual Advertisers by All Programs and Par- ticipation on all Radio Networks Used. Copyright 1959 by A. C. Nielsen Co. FARMER'S MARKET What agencies want cited at NAB meet What does an advertising agency want to know about a radio station when it is spending advertisers' dollars in farm markets? Bob Palmer, of the Cunningham & Walsh media department in New York, told NAB's opening Fall Conference in Washington (see story, page 58) the media man wants extensive information about stations based on marketing ob- jectives. His presentation of farm radio problems was scheduled for delivery Oct. 16. Mr. Palmer's appearance included an outline of farm radio advantages pre- pared by National Assn. of Television & Radio Farm Directors plus a series of his own observations on the factors that influence selection of a radio buy. The agency wants to know first what part of the 5 Va -million family farm market a radio station covers, he said. Second, it is interested in the number of families that might be good custo- mers, reminding that 14% of farms account for half of all farm products bought and sold (gross income of $10,- 000 or more yearly), as well as the radio 50. (BROADCAST ADVERTISING) BROADCASTING, October 19, 1959 HERE are 14 top post-1948 features available immediately. Feature by feature this package will produce the kind of ratings that will give your sales curve a golden lift. Action . . . suspense . . . drama . . . comedy . . . science fiction . . . gives the KING MIDAS package an all around quality for complete audience appeal. Be sure to be first in your market to talk to the Governor Television man about the KING MIDAS package. Write, wire or call collect . . . GOVERNOR Television Attractions, 375 Park Avenue Plaza 3-6216 Hollywood, California New York 22, N.Y. 731 N. LaBrea Arthur Kerman, President John Leo, V.P. in charge of farms with a smaller income. The number of farms is declining, he said, but the marketing value of each unit is increasing. How many Pigs? • "Next I'd want to know what these farmers raise — how many pigs, chickens, cows, bushels of grain etc," Mr. Palmer said. He said it often is necessary for an agency to dig up this material when not supplied by a station. "This lack of information in- hibits your ability to sell your medium," he said. "I would need a complete dossier of your farm programming," he continued, "not only how many hours a week but an outline of the contents of each show. If I'm buying for a product sold to poultry farmers I need to know if that program gives the latest egg or broiler prices — in other words, what takes place on a farm program." Mr. Palmer said he is interested in the personality and performance of the farm director as well as his attendance at meetings and whether he owns a farm. But he cautioned against basing a sales pitch on the farm director since the agency wants to know the history of a station's service to agriculture. "The clincher," he added, "is evidence of listenership." He described farm ratings as valuable but also pointed to mail pull and success stories as important. "Buying media for a major adver- tiser," he said, "I am interested in the company my client will keep. For this tisers, including the number of years reason a list of farm program adver- they have sponsored this show is most important. "One last point — one of the most difficult jobs I have is estimating the cost of a proposed schedule. If you would see to it that the times of your farm shows and any talent premiums are listed in your rate card, I could then more accurately predict cost and greatly strengthen my analysis of the medium." • Business briefly Time sales Saga Selling • IXL Food Co., San Leandro, Calif., and Gordon Baking Co. (Silver Cup Bread), Detroit, are among advertisers signed by United Artists for multiple-market exposures of Tales of the Vikings. UA sales re- port shows $750,000 so far for 53 mar- kets in month-and-half since series was offered. Compton Adv. and W. B. Doner Co. are IXL Food Co. and Gor- don agencies respectively. Kellogg back • The Kellogg Co., Battle Creek, Mich., program sponsor on CBS Radio from 1932 to 1957 when it dropped the medium, returns to CBS in mid-November with close to $1 mil- lion worth of program sponsorships signed. In addition to previously an- nounced Arthur Godfrey Time, Kellogg bought 12 weekly two and one-half- minute units of House Party, a group of daytime dramas and eight weekly five-minute dramatic program segments. Agency: Leo Burnett Co., Chicago. In wake of quiz probings • Standard Brands Inc., N.Y., through Ted Bates & Co., last week shifted its one-quarter hour per week sponsorship of NBC- TV's daytimer, Tic Tac Dough, to par- ticipations in three other afternoon pro- grams on the network. Two named last week were // Could Be You and Young Dr. Malone. Jet fuel • Further spot support of United Air Lines jets is in store this year and early next, as the service moves to Washington and Baltimore. Routes to New York, Chicago, Los Angeles and San Francisco have been heralded by three-week schedules on radio and 9-12 weeks on tv. Last of the first four airports to get United jets is Chicago, where the service debuts Thursday (Oct. 22). Total radio ex- posure is calculated by agency, N.W. Ayer, Philadelphia, at 407 commer- cial minutes, based on 30-seconds and minutes on 36 stations and including regular shows. Tv spots are 20-second, six weekly, two stations each city. Agency appointments • Unexcelled Chemical Corp. N.Y., named Fletcher Richard, Calkins & Holden, N.Y., for fertilizer to be in- troduced middle of December. Client, heretofore industrial supplier of fertil- izer, chemicals and aluminum products, will start fertilizer campaign in suburbs of Westchester, Long Island and New Jersey. Sandford C. Smith is Fletcher Richards supervisor on account and John E. Shephard is account executive. • Salada Junket Div. of Salada-Shir- riff-Horsey Inc., Boston, names Doyle Dane Bernbach, N.Y., effective Oct. 15. • Also in advertising Audience study • Trendex Inc., New York, last week announced a special study for evening network television on audience composition and viewer ages will be conducted for one full week of programs in mid-November. Using a sample size of 1,000 calls per half hour in the same 25 cities which form the normal Trendex sampling, the company will offer its study to networks, agen- cies, advertisers, station representatives and other personnel following its pub- lication in early December. Tv speed-up in Fort Wayne • New ad schedules serve as wall "pinups" at Patterson Fletcher, Fort Wayne specialty store, which has decided on the basis of ad campaigns prepared for it by Television bureau of Ad- vertising to launch its tv test immediately, advancing the project start from Jan. 1, 1960, initially set. Dwight Shirey (1), the store's president, is shown with TvB Presi- dent Norman E. Cash. Also as part of Patterson Fletcher's year-long project to focus retailers' attention on tv (Broadcasting, July 20): WANE-TV, Corinthian sta- tion in Fort Wayne, will produce the commercials and cooperate with the store on scheduling, while the store will make available test results for the benefit of other retailers. The store's advertising campaign will last a year and seasonal data will be tabulated and analyzed. TvB re- ports that the project marks the first time it will be cooperating with a retail establishment on a year-long effort that will share findings with other merchants. 52 (BROADCAST ADVERTISING) Let's look at it another way! The Broadcast Advertisers Reports, Inc., recently released a study, widely circulated through its BAROMETER newsletter, that attempted, among other things, to measure the effectiveness of tele- vision representatives (with three or more stations in 24 principal three-or-more station markets). The yardstick was the number of spot announcements placed by the 25 largest television Spot advertisers on the 90 stations involved.- BUT let's look at it another way! What happened among all advertisers in the same markets during the same quarter (the second, 1959) as reported by RORABAUGH? Using a yardstick of all advertisers, not only provides a broader measurement, but also minimizes the effect of package deals involving large blocks of spots at possibly special inducement rates. Our hats are off to CBS Spot Sales! Blair-TV placed more advertisers on the stations it represents (as it did more announcements in the BAR report) but CBS Spot Sales, with those company-owned flag- ships, averaged 164.4 advertisers per station. Who finished second? BLAIR-TV with an average of 156.6 advertisers on its 15 repre- sented stations— twice as many stations, hence twice as many opportunities for unusual variations as were included in the report for CBS Spot Sales. Does this mean that Blair-TV is more effective than all the other remaining representatives? Not necessarily so! How unfair any one such comparison can be! Our prized station in Chicago -ABC Tele- vision's WBKB-was fourth according to BAR, yet FIRST according to Rorabaugh. One might consider another yardstick -the number of national spot dollars the representative puts in the cash registers of its stations. But comparisons such as these depend upon many factors: the effec- tiveness of the station itself ... the number of stations in a given market ...a network affiliation, in some instances... greater availability poten- tials of an independent -to name just a few. We like to measure our effectiveness in terms of dollar volume and thereby satisfied, prosperous clients. We think our stations comprise the best list in the business. And we are particularly proud that our turnover is the lowest, ever since Blair-TV became television's first exclusive national representative over ten years ago. BROADCASTING, October 19, 1959 BLAIR-TV Television's First Exclusive National Representative 53 THE MEDIA NBC REVEALS ITS FUTURE PATTERN News, special events, 'Monitor,' along with entertainment programming to network and affiliates are elements in NBC Radio formula NBC Radio's pattern for the future: news, special events and Monitor sold and networked on the traditional net- work basis; some Monitor and news segments supplied to affiliates free or co-op; entertainment programming of- fered to affiliates on a program-service basis, with stations paying for what they choose to use. These are the basic elements of the widely awaited formula (Broadcast- ing, Oct. 5) which officials reviewed with the NBC Radio executive commit- tee last Thursday and were slated to present, by closed circuit, to all their affiliates on Friday. On the strength of committee endorsement they planned to take it on the road for detailed explana- tion to affiliates in a series of regional meetings starting today (Oct. 19) in At- lanta (for regional meeting schedule see page 56). Eventual raising of network rates and a limited expansion of the program service operation to include some non- affiliates of NBC — under certain cir- cumstances— were seen as possible side- effects of the plan, although neither of these was spelled out in the official an- nouncement. The plan, described as the result of combined efforts of NBC Radio and the affiliates committee working to- gether over several months, would be effective Jan. 1. It contemplates 53 hours 15 minutes of programs fed per week, plus 17 hours 30 minutes avail- able for a fee through the new NBC Program Service, as against the cur- rent feed of 75 hours a week. High- lights: • A weekly total of 22 hours now programmed and offered for sale by the network would become station time; • So-called "Network Time" — mean- ing time reserved for sale by the net- work— would be reduced to 41 hours a week. It would consist of Monitor, "News On The Hour," a new analysis- and-commentary series of eight five- minutes a day, Three Star Extra, News of the World, Gillette Fights, religious programs, the Image series, news spe- cials and the weekly Grand Old Opry half-hour. • The affiliates will be asked to clear 100% for these programs. For carrying them, officials assured, stations will be 54 compensated on the same basis as now. • In addition to the "Network" pro- grams, affiliates will continue to receive 1 1 hours of Monitor per week with out charge and the Monday - Friday quarter-hour World News Roundup on a co-op basis, for local sale. • Such shows as My True Story (now carried Mon.-Fri., 10:05-11 a.m. EDT), NBC Radio Theatre (now Mon.- Fri., 11:05-12 noon) and Its Network Time (now Mon.-Fri., 2-4 p.m. except for five-minute newscasts) will go into a pool consisting of all sorts of enter- tainment programs among which affili- ates may pick and choose, paying for those they take and scheduling them as they wish in local time. Plans call for 17 V2 hours of these "Program Service" shows each week at the start, but the eventual total will depend on demand. • For the program-service program- ming the cost of each show to affiliates will be figured in multiples of the affil- iate's one-minute spot rate for 10 a.m. time. The 10 a.m. rate was taken as the base on the theory that it is nearer av- erage than either early morning (which is higher) or late-afternoon or evening (lower). • Pricing of the program-service show, officials indicated, will have the objective of covering program costs, not of making money. In setting the charges it will be assumed that ap- proximately 50 stations will buy each one. If that estimate proves low, it was indicated that repricing will follow Matthew Culligan Carves a plan or the "profit" put into additional serv- ices for affiliates. • Exact composition of the program- service inventory remains to be worked out. Independent packagers will be in- vited to submit ideas, in addition to any current programming that goes into the library. Authorities said it would include — at the start, according to pres- ent plans — two half -hour and two quar- ter-hour drama strips, 40 five-minute vignettes a week (20 sports, 20 featuring name stars), 20 open-end personality interviews a week which local deejays may insert in their own programming, and two half-hour mysteries. • NBC hopes to have its program- service shows ready for auditioning on closed circuit to affiliates Nov. 15. It will ask stations for 13-week commit- ments on those which they choose. It will require in each case that enough sign up to cover its out-of-pocket ex- pense. But if it comes close and yet falls short of getting its money back — here is where general syndication be- comes a possibility — then it may solicit sales to non-affiliates to cover the rest of the cost. Through the new plan NBC obviously hopes to move its radio network to the black-ink position that no radio station has enjoyed since television reached full bloom. If it succeeds in getting 100 percent clearances — and this is deemed essential to the plan — it may certainly be ex- pected to raise rates. This has been one of the arguments implicit both in support of past pleas for better clear- ances and in answer to critics' frequent complaints that network pricing gener- ally is so low that it hurts all radio cost structures. NBC Radio's present rates guarantee 85 percent clearance. Departures from PCP • The NBC plan differs from CBS Radio's Program Consolidation Plan — unveiled a year ago this month — in two major respects. One is the program-service feature, offering programs for a fee. The other is that the traditional method of cash compensation for affiliates is retained, whereas PCP supplies free programs as basic compensation. The plan was designed, according to network officials, to take into account affiliates' growing dissatisfaction over having so many entertainment programs in the network schedule. This dissatis- faction was attributed to differing local needs — needs that vary according to BROADCASTING, October 19, 1959 Advertisers with a stake in young America can bank on this-no where in the Carolinas will you find children's program strength to match that of WSOC-TV. This better television fare for small fry complements the over-all program structure that is changing audience patterns here in your 25th largest television market. Buy right. Buy WSOC-TV-one of the great area stations of the nation. CHARLOTTE 9 — NBC and ABC. Represented by H-R WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton BROADCASTING, October 19, 1959 55 NBC itinerary Here is the schedule of regional meetings, this week and next, for which NBC officials will make a 12,000-mile swing to explain de- tails of the new NBC radio plan of operations (see page 54) to affiliates. Matthew J. Culligan, ex- ecutive vice president in charge of the NBC Radio Network, will head the delegation. He plans to be accompanied by George W. Harvey, WFLA Tampa, chairman of the Affiliates Executive Com- mittee which endorsed the plan last week. First meeting is today (Oct. 19) at Cabano Motor Hotel, Atlanta. Other sessions: Tuesday, Sheraton-Dallas Hotel, Dallas; Thursday, Waldorf-Astoria, New York; Oct. 26, Clift Hotel, San Francisco, and Oct. 28, Drake Hotel, Chicago. market size, number and type of com- peting stations, geographic region, local tastes and size of local coverage area. It has become impossible, some NBC officials have said privately, to program entertainment that consistently satisfies 200 different stations. These variations in local preferences are, in turn, attributed — along with some of the principal objections that critics have levelled against radio net- works generally — to changes that have occurred in radio since the advent of television. According to this line of reasoning, when the old-time network radio's box- car ratings began to slide, smaller affiliates were the first to get hurt. Big affiliates by sheer coverage were able to maintain rating and position that still commanded hefty national spot business. But the erosion spread gradu- ally from smaller to larger affiliates; independents began getting more and more national spot, and affiliates — and gradually networks — began to increase their reliance on news and to some extent more music in their efforts to compete more effectively with inde- pendents. News Up • It is NBC's position — but not CBS Radio's, obviously — that in evolution soap operas and some other standard entertainment programs lost their effective pull with important seg- ments of radio's audience. But at the same time, as the programming patterns of all radio networks would seem to agree, network news became increas- ingly important to both stations and audiences. Thus what NBC Radio is doing, from its own programming and selling standpoint, is playing up news and We re Moving! Blackburn & Company is moving at least two representatives to each of the Fall NAB Meetings. Special facilities have been reserved at each hotel, where you can come in and discuss your plans and problems in confidence. See you in Chicago, Boston, Atlanta, Fort Worth, Denver, Los Angeles and Seattle. NEGOTIATIONS FINANCING APPRAISALS l&lxickbwwn & Campmu/ Incorporated RADIO - TV - NEWSPAPER BROKERS WASHINGTON, D. C. James W. Blackburn Jack V. Harvey Joseph M. Sitrick Washington Building STerling 3-4341 MIDWEST H. W. Cassill William B. Ryan 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker Robert M. Baird Healey Building JAckson 5-1576 WEST COAST Colin M. Selph Calif. Bank Bldg. 9441 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-2770 Monitor — which are also its best sellers, representing an estimated 80% of the network revenues — while continuing to offer an entertainment line for those stations that wish to buy from it. Officials were quoted as saying that the total effect will be to continue and expand the programming that the sta- tions like best, while at the same time offering — through the program service — a library from which each station may select the entertainment shows that best fit the image it is trying to develop locally. Clearances • Not only sales, but also clearances may be cited in support of the move. News on The Hour and Monitor reportedly are cleared by sta- tions representing 83 to 86% of the rate card and News of the World by 94%, as against 79% for the morning drama block and 76% for It's Network Time. Among the new programs to be offered are eight five-minute news analysis and commentary programs a day, Monday through Friday, to be scheduled on the half-hour from 9:30 a.m. through 4:30 p.m. Analysis will be taken out of 17 daily five-minute News on The Hour broadcasts, which will stick to hard news. Analysis will be increased in World News Roundup and News of The World. Another new series, Of Interest to Women, consisting of eight five-minute broadcasts a day, will be fed at 45 minutes past the hour, 9:45 a.m. through 4:45 p.m., Monday through Friday. The Image nighttime series will be expanded. At least six such programs, between 8:05 and 10 p.m., are planned annually. News Specials • The specials to in- clude such events as political conven- tions, elections, President Eisenhower's forthcoming visit to Russia, the World Series and other sports, etc., for an overall average of two hours a week. NBC authorities say the proposed changes do not require amendments to affiliation contracts. They do require station support and assurances of clear- ance— but officials said they anticipated no problem on this score because the plan embodies basic features that sta- tions have expressed a desire for. Changing hands ANNOUNCED • The following sale of station interest was announced last week, subject to FCC approval: • WLLY Richmond, Va.: Sold by Louis Adelman to Burton and Melvin Levine for $160,000, including assumption of obligations. Burton Levine is owner of WROV Roanoke, Va. The transaction was handled by Blackburn & Co. WLLY is a 1 kw daytimer on 1320 kc. 56 (THE MEDIA) BROADCASTING, October 19, 1959 NAB FACES UP TO PROGRAM CRISIS Threats of federal policing bring promises of action at D. C. conference NAB opened its Fall Conference se- ries in Washington last week under a cloud — a quiz cloud. Some 300 broadcasters found them- selves embroiled in solemn discussions affecting their freedom to program in the free-enterprise tradition. Industry leaders joined a high gov- ernment official in recognizing the im- pact of the headline-hunting probe of quiz programs on the public and on the way the broadcasting business is reg- ulated. A sudden jelling of a number of nor- mally routine developments brought about a broadcasting conference not- able for its recognition that critical events were in the making unless self- discipline could cope with journalistic and political frenzy. What happened in Washington late last week wasn't anticipated in the printed program delegates received as they registered Wednesday and Thurs- day (Oct. 14-15) at the Mayflower hotel. The highspots of the meeting, fired up by the Harris quiz pressure, were these: • Chairman Earl W. Kintner, of the Federal Trade Commission, chided broadcasters for the apparent weakness of self-discipline and warned against the danger of police-state regulation. • Delegates pondered a warning in a separate forum by FCC Chairman John C. Doerfer that the congressional quiz investigations are pushing the Commis- sion toward program control (page 70). • NAB President Harold E. Fellows said the industry "can clean its own house when necessary"; promised cor- rective steps, and charged package pro- ducers with hoodwinking the public and the facilities they use. • Donald H. McGannon, Westing- house Broadcasting Co., chairman of the Tv Code Review Board, said he will recommend to the board an amendment to the code that would "expressly pro- hibit" such happenings. • All this occurred just as the new Television Information Office was getting its paper clips unboxed and its New York telephone number memor- ized. Clair R. McCollough, Steinman Stations, and Louis Hausman, new di- rector of TIO, officially unveiled the project at the Washington conference. Mr. McCollough is chairman of TIO's directing committee; Mr. Hausman has the job of guiding the industry in a $600,000 (more or less) campaign to improve the public's image of television. Quips, Then Straight Talk • FTC Chairman Kintner had delegates hang- ing on to their luncheon seats when he teed off with a quiz quip: "My answers aren't rigged; this isn't an entertainment or a shell game." Having loosed that one, he softened the blow somewhat by observing that the press is having "a field day" and then suggested the Harris quiz commit- tee "is restoring the ego of our citizens who felt they belonged on the cradle- roll after hearing quiz stars." From then on Chairman Kintner laid it out in strong words though con- ceding "most radio and television pro- grams are untainted by fraud." The Washington conference was dis- tinguished by its willingness to face up to unexpected and unpleasant govern- mental possibilities but the bulk of the regular program went through as sched- uled after Chairman Kintner had given his hard-nosed speech, which was added to the program at the last minute. NAB's serious panels and talks about normal operating problems of manage- ment were designed to probe topics not covered at the annual conventions. Broadcasters joined NAB headquarters executives in discussing government and public relations, economic developments (story page 80), advertising (stories page 50) and other intra-industry issues. NAB Awareness • President Fellows said in his formal address he wouldn't try "to explain or justify this unfortu- nate episode in broadcasting," adding. "I assure you that we at NAB are fully aware of the broadcaster's responsibility to the viewing public." The result of the Harris hearings, "may be a challenge to our system of 1 ™ Seven more to go • NAB's 1959 'Flea Circus' opened na- tionwide series of Fall Conferences in Washington last week. Ten-man troupe put final touches on their two-day presentation on eve of Washington session as President Harold E. Fellows went over individual talks. Left to right: Vincent T. Wasilewski, government rela- tions manager; Charles H. Tower, economics-broadcast per- sonnel manager; William L. Walker, assistant secretary and conference manager; William Carlisle, station relations man- ager; John F. Meagher, radio vice president; President Fel- lows; Thad H. Brown Jr., tv vice president; Frederick H. Garrigus, organizational services manager; Edward H. Bron- son, director of tv code affairs, and John M. Couric, public relations manager. 58 (THE MEDIA) BROADCASTING, October 19, 1959' Shrinking heads is not my business! I am a television time-buyer! These are the heads of television time-buyers that "rolled," because they didn't think it mattered which TV station they chose in the rich Shreveport market. I still have my head, because in each market I look for a station that promotes consistently . . . programs imaginatively . . . delivers a clean, clear picture and comes out ON TOP in every TV audience survev made. In Shreveport my choice for five years has been KSLA-TV — the choice of the viewers] Do I think every television time-buyer should choose KSLA-TV? I think everyone should decide for himself by letting a Harrington, Righter 6- Parsons man give him the COMPLETE KSLA-TV7 STORY! shreveport, la. Metropolitan Wichita offers: * 5% ABOVE NATIONAL AVERAGE in Consumer Spendable Income per Household! * 18.6% ABOVE NATIONAL AVERAGE in Retail Sales per Household! kwbb offers you the #1 hooperated and pulsrated advertising "plum" in this rich market NOW operating daytimes on 5QOO WATTS (Nights — 1000 watts) with the southwest's The tops in D. J.'s • Jim Stowe • Billy Dee • Lee Nichols • Dick Jones • John Campbell •Jim Curran. The tops in News • Jim Setters • John Wagner • George Langshaw • Jay Howard For your share of the Wichita Market BETTER BUY THE BEST BUY! IN WICHITA • DIAL 1410 First in Hi-Fi Music • News and Sports . . George P. Hollingbery Co. represented by Southern-Clark-Brown Co. voluntary self-regulation, which has at- tained much stature among viewers, government and our own industry," he said. "May I emphasize — we are dis- turbed by this situation. Equally so, we are not unmindful of the responsibilities to our viewers that exist under the American system of free broadcasting. This industry has proved, in its four decades of service, it can clean its own house when necessary." Mr. Fellows reminded broadcasters they must have "loyalty to each other, also." He recalled member complaints to him that also were printed "in the letters-to-the-editor column in some trade paper." Chairman Kintner warned broadcast- ers that any attempt to shrug off a hoax on the public as not warranting positive action "is to whistle in the dark." He cautioned them not to fall back on the theory that headlines are fleeting and the public memory short. FTC, he said, deals with false adver- tising, with program policing being out- side its function (see testimony before Harris committee, page 82). He voiced conviction the broadcasting industry is opposed to frauds but said only a trust- ful public brings value to an advertiser's dollar. "Let broadcasters abuse public confidence and this trust will be under- mined, with the broadcasting industry "hurt and hurt badly," he said. The Trade Commission will co- operate with the Harris Committee in considering additional regulatory laws, he promised. Code Values • Lauding the tv and radio codes, he said he is aware "they have been responsible for much non- use of objectionable material." At that point he reverted to figurative language to illustrate his view of the whole quiz- rigging problem: "If a ship has only a few holes in its hull instead of many, this will not invite confidence it is sea- worthy. From the standpoint of the pub- lic interest, the holes must be patched. I prefer the patching be done by the owners of the ship instead of the gov- ernment. One way or another they are going to be patched and they should be. "If self-regulation becomes ineffec- tive, the government should provide whatever policing is required by the public interest. If primary policing re- sponsibility over tv and radio lies in the FCC or whether the FTC's jurisdiction should be clarified and extended to a broader area than the advertising of products are matters for Congress to decide. But it is my hope this will not be necessary. "My hope as chairman of the FTC and a believer in our capitalistic, free- enterprise system is that the broadcast- ing and advertising industries can keep radio and tv free from deceit and fraud 60 (THE MEDIA) in the best interest of the public and without laws and more policing." Chairman Kintner said he didn't want a "police state" other than the policing needed "to protect our people and free- enterprise economy." He urged the broadcasting industry and each broad- caster "to police its advertising and pro- gramming so well that more laws, reg- ulations and policing will not be neces- sary." He concluded, "Though the hour be late, yours may still be the choice." Project History • As TIC chairman Mr. McCollough traced the events lead- ing up to formation of the first tv image-improving committee at the NAB Chicago convention last March. Devel- opments have come fast since that time, he said, with a basic plans committee submitting a report by April 30. A day later President Fellows named an NAB Tv Board committee of five under Mr. McCollough to implement the project. A plan was drawn up after a series of lengthy discussions and conferences. It was submitted to the Tv Board in June and approved. Mr. McCollough was named chairman of a project com- mittee of nine to get the project rolling. Mr. Hausman was picked from over 100 names on Oct. 1 and took office Oct. 12. As operating head of the project de- signed to be a main factor in combating all the recent criticism of tv, Mr. Haus- man said telecasters must take four steps — recognize what they feel is wrong or not as good as it should be; take corrective steps; inform the public, and defend vigorously what they believe to be good. "More than lip service is needed," Mr. Hausman said, leaving the main task of defining television's problems to other conference speakers. He said telecasters must expect criticism of the quality of programs and reminded that tv will make news "as long as it is big and important." He suggested broad- casters must provide the best possible product and must be ready "to live within conflict." "You are the industry and the spokes- men for the industry," he said. "Stations themselves must create television's bet- ter image." Voices Concern • Chairman McGan- non of the NAB Tv Code Review Board said he considered the present threat to broadcasting "a most genuine one," ad- ding that responsibility to the public and to the advertiser comes at higher priority than even fear of additional government regulation. The question of rigged quiz shows could have been handled within the con- tent of the tv language covering the fundamental premise of honesty, he said, suggesting the integrity of the in- dividual broadcaster would prevent BROADCASTING, October 19, 1959 24 HOUR SERVICE... 7 DAYS A WEEK... HOLIDAYS TOO! \ IT'S THERE IN HOURS ...AND COSTS YOU LESS I Your packages go anywhere Greyhound goes . . . and Greyhound goes over a million miles a day! That means faster, more direct service to more areas, including many, many places not reached by other public transportation. What's more, Greyhound Package Express offers this service seven days a week . . . twenty- four hours a day . . . even on week- BROADCASTING, October 19, 1959 ends and holidays! On Greyhound Package Express packages get the same care and consideration as Greyhound passengers . . . riding on dependable Greyhound buses on their regular runs. You can send C.O.D., Collect, Prepaid— or open a Charge Account. Call your nearest Greyhound bus station or write to Greyhound, Dept. B-1 0,5600 Jarvis Ave., Chicago, III. Expanded NIELSEN STATION INDEX gives you the facts you need to invest broadcast dollars wisely (231 cities) IN 146 MARKET AREAS To meet the demand for truly comprehensive tv audience measurements at local levels in all parts of the country, the number of Nielsen Station Index market areas has been substantially increased . . . from 32 in '58 to 146 by '60. Every area in the U.S. with two or more tv transmitters will be reported ... 97 percent of all tv viewing. Similar information is available for radio in ■3-1 major areas which account for the great majority of U. S. radio listening. Never before has so much reliable information about local audiences been available from one source: Number of homes reached .. .by station XSI tells you (for each of the 146 Metro or Central Areas) the number of tv homes -and the percent reached by each station during any specific time period. In addition, you are given the total number of homes reached by each station, regardless of where the homes are located ... in other words, the total reach in terms of families delivered. Supplements national tv and radio ratings NSI is completely compatible with Nielsen Radio & Television Indexes (NRI & NTI) which measure and report national net- work audiences. NSI supplies parallel information for each indi- vidual station in the network. Knowledge of this kind quickly locates areas of strength and of weakness in national coverage . . . and provides basic information for interpretation or cor- rective measures. Composition of audience for each 15-minute period XSI tells you, for each station for each quarter-hour from 6 a.m. to midnight, seven days a week, the number of viewers per home and their distribution by men, women, teenagers and children ... to show you whether your messages are reaching your best customers. Reports based on 4 or 8 week average XSI measures radio and tv time period audiences over a broad time span (4 or 8 weeks) so as to report the average condition . . . this avoids misleading results caused by changes in program- ming, special promotions and other untypical influences. Each market is reported season to season - from 2 to 12 times a year depending upon the size and importance of the area. Right now XSI issues over 720 different seasonal market reports a year -by next spring 800! NSI and U.S. Census Metro-Areas are identical XSI Metro Market Areas are those determined by the U.S. Census and used by most marketing research organizations. For smaller market areas, XSI has created "Central Areas" based on local tv conditions. Information reported by XSI dovetails neatly with company and agency marketing plans and analyses. Backed by 20 years of tested audience measurement The wide acceptance of Nielsen radio and television ratings and measurements . . . both national and local ... is founded on sound research methodology. Basic data are sound . . . free of personal bias, lapse of memory, ego-saving reporting and similar human foibles. Data processing is scientific. Special electronic equipment, much of it developed by Nielsen, reduces millions of pieces of information to usable and reliable measurements and ratings. The men responsible for the development and operation of NSI include experienced radio and television executives with years of sen-ice in major advertising agencies, networks, stations and corporations. They have used XTielsen sen-ices themselves and know what time-buyers, marketing directors, advertisers and others want and expect from a measurement service. But this is only part of the NSI story There is a lot more to NSI than reported here. If you will let us know when it would be convenient we will | tell you the whole story and show you how NSI is used to make television and radio dollars work harder. ■p1 ■p' "fil to all responsible for buying or selling radio and tv (ime. Handy 160-page book of basic facts about the 146 NSI market areas. Individual maps show each Metro or Central Area and surrounding counties. Data include: Number of homes in Metro Area, tv homes, radio homes, major stations, etc. Please give your name, company, position and busi- ness address when requesting this valuable book. Nielsen Station Index a service of A. C. Nielsen Company 2101 Howard Street, Chicago 4-5, Illinois • HOIIycourt 5-4400 CALL . . WIRE . . . OR WRITE TODAY FOR ALL THE FACTS CHICAGO 1. ILLINOIS 3SO N Michigan Ave.. FRanklm 2-3810 NEW YORK 22. NEW YORK 5T5 Lexington Ave.. MUrray Hill 8-1020 MENLO PARK. CALIFORNIA 70 Willow Road. DAvenport 5-0021 _ 6 followin9 """» <"* T'°de Works or Service Morks of A. C. Nielsen Company: NSI (Nielsen Station Index); NTI (Nielsen Television Index): NRI (Ni elsen Radio Index) Don't bury your head BUY An Ostrich with a buried head misses many things that are most obvious. If you haven't discovered Rounsaville Radio's six Negro Markets you are overlooking an 824 million dollar consumer group. That's what Negroes in the Rounsaville Radio area have ready to spend AFTER taxes! 80% of their money is spent on consumer items alone. Incomes are up 192% since World War II ! To make sure you're get- ting your share of nearly one billion dol- lars, use Rounsaville Radio! All six Rounsaville Radio stations are Number- One Rated by BOTH Pulse and Hooper. Call Rounsaville Radio in Atlanta, John E. Pearson, or Dora-Clayton in the South- east today! Personal Letter An Advertiser's dream is a captive audience pre-condi- tioned to buy his product. The nearest thing to this is Rounsaville Radio— 1 00% programmed to the Negro audience. Negro performers tell your sales story to their Negro listeners, and believe me, they buy! A proper part of your budget must no to Rounsaville Radio or you miss this market! We are one of the oldest and largest broad- casters in Negro Radio. HAROLD F. WALKER V.P. 4 Nat'l Sales Mgr. FIRST U. S. NEGRO-PROGRAMMED CHAIN FIRST IN RATING IN SIX BIG MARKETS WCIN 1,000 Watts (5,000 Watts soon)— Cin- cinnati's only all Negro-Programmed Station! WLOU 5,000 Watts — Louisville's only all Negro-Programmed Station! WMBM 5,000 Watts— Miami-Miami Beach's only full time Negro-Programmed Station! WVOL 5,000 Watts — Nashville's only all Negro-Programmed Station! WYLD 1,000 Watts— New Orleans' only full time Negro-Programmed Station! WTMP 5,000 Watts— Tampa-St. Petersburg's only all Negro-Programmed Station! BUY ONE OR ALL WITH GROUP DISCOUNTS! ROUNSAVILLE RADIO STATIONS PEACHTREE AT MATHIESON, ATLANTA 5, GEORGIA ROBERT W. ROUNSAVILLE Owner-President JOHN E. PEARSON CO. Nat'l Rep. HAROLD F. WALKER V.P. 4 Nat'l Sales Mgr. DORA-CLAYTON Southeastern Reo. presentation of programs that purport to be genuine contests of skill, ability, wit and acumen but in fact rehearsed and contrived. Mr. McGannon claimed it unlikely the code board would have many occa- sions to know in advance of the public when a program is being presented un- der fraudulent circumstances. He said that if the code board adopts his rec- ommendation for an amendment ex- pressly prohibiting such practices as quiz rigging the change must be ap- proved in January by the top-ranking NAB Tv Board of Directors. Gaines Kelley, WFMY-TV Greens- boro, N.C., chairman of a code sub- committee on personal-product advertis- ing, reminded the group had offered a series of "guideposts" for stations (Broadcasting, Sept. 21). He said they provide a basis for consistent and intel- ligent evaluation of the commercials which we in turn put into the family living room and hoped they will help preserve and even enlarge advertising expenditures by deodorants, laxatives, dipilatories, corn and callous remedies, cold and headache remedies, and foun- dation garments. Mr. McGannon will discuss personal- products advertising policies at the Assn. of National Advertisers conven- tion to be held Nov. 9 at Hot Springs, Va. Three types of automation equipment were shown by conference exhibitors at the Mayflower. Programatic (Muzak) and Schafer Custom Engineering were planning to show their latest lines at conferences. The new Broadcast Elec- tronics Inc. was planning to hold ex- hibits at conference hotels around the circuit. In 1958 only one exhibitor, Programatic, took part in the confer- ence series. (The Oct. 12 Broadcast- ing, incorrectly stated that Schafer was an exhibitor in 1958.) Editorializing Panel • Editorializing is raising the industry's stature, accord- ing to Chet Thomas, KXOK St. Louis. He predicted the FCC someday "will take the final step needed to encourage more stations to schedule editorials by removing the requirement that we must 'seek out' the opposing viewpoint. Con- trary editorial viewpoints from quali- fied sources can be handled by the broadcaster with fairness." Mr. Thomas predicted removal of the 'seek out' requirement "will lead to universal adoption of editorializing." He advised broadcasters to editorialize "only after research of the subject. Accept full responsibility for your con- sidered viewpoints and your public will respect you for it." In other excursions into the field of prophecy he predicted the FCC some- day will permit multiplexing on am 64 (THE MEDIA) radio, opening new horizons to the horizons available on standard radio stations. He suggested automation will expand "the uses of manpower and womanpower in radio" and anticipated better performance in music, news, re- ligion, public service "and devices as yet undreamed of." A public relations campaign to im- prove the listeners' image of radio was urged by Mr. Thomas, calling on mem- bers to work with NAB in developing appreciation of radio's power and scope by the public, government and "down to the smallest hamlet." Assigned to a radio editorializing panel were John S. Booth, WCHA Chambersburg, Pa.; Simon Goldman, WJTN Jamestown, N.Y., and Ben Strouse, WWDC Washington. Bob Palmer, Cunningham & Walsh, New York, discussed an agency's re- quirements in buying farm radio time (see page 50). A Television Bureau of Advertising presentation described that medium's advantages (page 50). What Could Happen • A graphic pic- ture of American broadcasting under complete government control — a fright- ening condition he hoped would never come about — was painted by William Carlisle, NAB station relations man- ager. Using a series of tapes, Mr. Carlisle offered a series of programs from a mythical WUSA-AM-TV Wash- ington, "The Friendly Voice of Gov- ernment." Willard Scott and Ed Walker, WRC Washington, voiced the programs. Newscasts cleared by the "Federal Bureau of Censorship" segued into vague weather reports and anti-com- mercial messages. Political broadcasts and a "spectacular audio and video display of our nation's songbirds" were presented. Vincent T. Wasilewski, NAB govern- ment relations manager, called on broadcasters to get acquainted with their Congressmen. He noted that many legislators know newscasters at their local stations but not top management. "Radio and television are the popular whipping boys — a tribute to their over- whelming public appeal," he said. All of the frustrations and thwarted forays which so many people would like to direct to the newspapers now find a target in radio and television broad- casting." John M. Couric, NAB public rela- tions manager, described NAB's services designed to help stations improve their public image. "Your public relations impact is reflected in your own finan- cial statement," he reminded. "Any person who has ever bought an oper- ating station knows that goodwill was an important part of the sales price. All you were buying was the good pub- lic relations of your predecessor. BROADCASTING, October 19, 1959 . . . said the immortal Jolson. And "you ain't seen nothin" like the re- sponse you'll get when you program this great local spectacular— THE JAZZ SINGER AL JOLSON This Is The Original History-Maker . . . This Is Today's Money-Maker! Already bought by WMAL-TV Washington, D. C; WOR-TV New York ; KH J-T V Los Angeles ; WNAC- TV Boston; CKLW-TV Detroit; WMAR Baltimore. The Time: NOVEMBER 1958 The Place: SYMPHONY THEATRE, N. Y. The Response: HELD-OVER ACCLAIM The Critic: BOSLEY CROWTHER "The other day, the Symphony Theatre at 2537 Broadway tempted fate by bringing in a revival of the historic film "The Jazz Singer", generally ac- cepted as the film that introduced the "talkies". Attendance has been so favorable that it was held over for a second week. THE MANAGEMENT HAS BEEN PARTICULARLY HAPPY TO NOTE THE LARGE NUMBER OF YOUNGER PEOPLE SEEING IT." For full details, write, wire or phone: UNITED ARTISTS ASSOCIATED, inc. NEW Y0RK.247 Park Ave.,MUrray Hill 7-7800 1 CHICAGO. 75 E. Wacker Dr.. DEarborn 2-2030| DALLAS, 1511 Bryan St.Rlverside 7-8553 j LOS ANGELES, 400 S. Beverly Dr., CRestview 6-5886 NEW SPOT REPRESENTATIVE? CBS, NBC affiliates may form own units following FCC ruling against networks The possibility that one or two new station representation firms may emerge as a result of the FCC's ruling that net- works may not represent affiliates gained credence last week when it became known that both CBS and NBC affili- ates, now represented by their networks, have revived talk of forming their own spot representative firms. There has even been some very tenta- tive talk that a single new representative firm might be established with both the CBS and NBC stations as its basis. On the counter is $15 million yearly in national spot billings. This is what the 13 independent stations now repped by CBS and NBC are estimated to bill annually. The Commission's order was an- nounced two weeks ago (Broadcasting, Oct. 12). It forbade networks to repre- sent affiliates, but gave CBS and NBC until the end of 1961 to sever this rela- tionship with existing affiliates. The FCC's order, which is based on the potential for harm which might oc- cur in the existing relationship, has not yet been issued. It is being reviewed by the Commission's general counsel. It is expected to be released this week or at the latest next week. Network Reaction • Reaction of net- works was guarded. Merle Jones, president of CBS-TV Stations Division, declared that CBS would oppose the ruling. He stressed, however, that CBS had not yet seen or examined the order. No comment was available from NBC. ABC gave up spot representation in 1952. There were indications, however, that NBC also was preparting to combat the order. Just what form this would take could not be ascertained at the moment. The next legal move, following the issuance of the order, would be to file a petition for reconsideration with the FCC. If the Commission denied this, recourse to the U.S. Court of Appeals in Washington would follow. There is also a path which permits an appeal to the circuit court without the requirement that a petition for reconsideration be filed. If the position of the networks was cautious and glum, the reverse was true with representatives. Reps Like It • Representatives, gen- erally, were enthused — not so much at the expected windfall (this was dis- counted by many rep executives at the 66 (THE MEDIA) outset) but at the fact that, at last, the networks' representation wings have been clipped. This has been the real danger, rep executives emphasized, that the networks through their dominance might add to their spot list until they controlled all of the big, major stations. One thing is sure. Not all representa- tives will be equally interested in each of the markets. Some station reps already represent good billing stations in these markets. Also, it was pointed out, not all the network-repped stations are equal to each other. Top billing stations in the eyes of station representatives are St. Louis and Louisville, in the NBC list; Washington, Jacksonville, Charlotte, Houston and maybe Portland (Ore.) in the CBS fist. Some representatives statements: Eugene Katz, president of the Katz Agency — "We think the recent FCC ruling against network representation of tv affiliates is an excellent solution of the problem against which it was di- rected." John Blair, president of John Blair & Co., Blair-Tv and Blair Tv Assoc., said that the FCC action did not affect the Blair operation but that as a matter of policy it appeared prudent to limit the extent of station representation by net- works because of the inherent strength of network franchises. Lloyd Griffin, vice president and di- rector of tv, Peters, Griffin, Woodward — "All independent representatives now can compete for station clients on the same basis of service and results." Mr. Griffin, who had testified last summer in Washington during hearings on the networks' representation, thought this to be the "real significance" of the FCC ruling. He interpreted the action as "recognition" of the individual station's strength in the future of broadcasting. Martin Nierman, executive vice presi- dent of Edward Petry & Co., called the FCC decision "a sound one," and added: "We are pleased the FCC made the ruling. As you may know, we testified before the Commission. We feel that the independent representative should have the opportunity to represent the stations handled by the networks. Even before the ruling came, our company solicited the business of stations represented by the networks. Along with other repre- sentatives, we hope to make presenta- tions to stations now handled by net- works." Paul H. Raymer, president of the Paul H. Raymer Co., applauded the ruling. He pointed out that it would redound to the benefit of stations. He noted that network and spot advertis- ing are "competitive media" and ex- pressed the view that an independent representative could serve an outlet more efficiently for spot business. G. Richard Swift, vice president for tv, the Boiling Co., believes the FCC's order is a "healthy decision which should be good for station business, and it will give relief from possible net- work coercion on the stations." Adam Young, president, Adam Young Inc., said: "Since we were in- volved with the stand taken by the Sta- tion Representatives Assn. [which came out in favor of the rule], naturally we are pleased with the result." When asked if he thought the decision was a sound one, he said: "It's the only decision they [FCC] could make, if they wanted to be fair." Stations affected by the order were not so cheerful. Spokesmen for several of the 13 stations were unanimous that the Commission's order was a disservice to them. Stations Fearful • The point they made was that they had chosen to be repre- sented by their network, that they liked being listed for spot billings with a small group of "quality" stations, and that they feared they would not be rep- resented properly by any existing firm. An executive of a station now on the NBC Spot Sales list said: "All the best reps already handle the billings of other stations in my market. There is none among those available I consider qualified to do a real job for me. I don't want to be one station among a long, diverse list. I want qual- ity representation." A CBS station spokesman put it this way: "A big list is fine for the station rep, but it is not so good for the station. I want a top grade representative with a small list." Talk of forming their own representa- tion firm first was heard during the net- work hearings before the FCC last year. Both CBS and NBC affiliates, repre- sented by these networks, urged the Commission not to destroy the represen- tation relationship. At that time it was bruited that should the FCC go ahead and prohibit the networks from engag- ing in the representation business one answer would be to take the network spot sales personnel and establish them as a separate and independent station representation company. Until the FCC's announcement last week, this project had not been advanced any fur- ther. BROADCASTING, October 19, 1959 "You Time Buyers Are All Alike." Always looking for a good buy for your client. Always knocking yourself out studying availabili- ties. Always trying to get a better adjacency. Always digging into figures, interpreting data, sift- ing ratings, coming up with solid recommenda- tions. Always making impossible deadlines. Al- ways doing a good job. Before you get carried away with all this praise, let us interject one small word of let's call it advice. Some of you (not you, or you, or you, but him ) have been known upon occasion (rare, to be sure, but still . . .) to concentrate on "top 50" markets. Ours is the 65th tv market in the nation; there are 448,001 tv homes in our 58- county coverage area, full of folks just as product- hungry as those top 50 characters. Blair Tele- vision Associates will paint their picture. WSLS-TV Channel 10 • NBC Television Mail Address: Roanoke, Va. A broadcast service (with WSLS Radio) of Shenandoah Life Insurance Company YOU KCANT KCOVER TEXAS without KCEN-TV • • » i • A.M. or P.M. more people in Central Texas watch us day and night over an area 73% greater than the sta- tion nearbv... 1 CHANNEL ^1 KCEN-TV TEMPLE - WACO BLAIR TELEVISION ASSOCIATES National Representatives TVB's NEW AUDIENCE REPORT Shows tv tops magazines, newspapers Television Bureau of Advertising took its audience composition message of big numbers of men and women viewers to the "enemy camp" last week (Closed Circuit, Oct. 5). This is a follow-up report that sup- plements TvB's "how to reach people" audience study (Broadcasting, Oct. 5). The former study detailed the numbers of people reached by tv, who the peo- ple are and when they are best sought out by the advertiser. On the basis of the voluminous au- dience composition report, TvB has been able to compare tv's reach with that of magazines and newspapers par- ticularly to the time periods of the average viewing day, and on the basis of men and women (for magazine com- parison) as well as total viewers (for newspaper comparison). The supplementary report is con- tained in a small booklet called "How Big is Big?" It makes the point that more men and more women view tv in every time period between 6-10:30 p.m. on the average day than read any magazine or Sunday supplement. TvB maintains that between 10-10:30 a.m. every weekday tv is reaching more women than any woman's magazine, and between noon and 12:30 each weekday tv reaches more men than any men's magazine. Figures on Women • Some examples: Woman's Day reaches nearly 3-mil- lion women readers, American Home a little over 3.2 million, Family Week- ly a little more than 3.8 million, Ladies Home Journal has over 5.6 million read- ers. But in the 10-10:30 a.m. period, tv women viewers total over 6 million. In the 12-12:30 p.m. period, there are more than 2.7 million men viewers. This tops the men readers of such magazines as Farm & Ranch, Cappers Farmer, Time, True, American Legion and Farm Journal. The audience comparison with news- paper readership is by geographic re- gions, showing, for example, that more people in the U.S. view tv between 7:30- 8 a.m. than read newspapers all day in the mountain and east south central states, and that more people in the coun- try watch tv between 6 p.m. and mid- night (total goes over 116.5 millions) than read daily newspapers (some 104.4 million) all day in the whole country. BPA announces convention agenda Advance registration for the fourth annual convention of Broadcasters' Pro- motion Assn. indicates a record attend- ance for this year's meeting in Philadel- phia's Warwick Hotel Nov. 2-4. BPA President Charles A. Wilson, (WGN-AM-TV Chicago), reports ad- vance registrations have been received from all parts of the country. Attend- ance is expected to exceed the 1958 figure of 207 participants. Registrations were nearing the 200 mark as of last week. Total BPA membership is close to 300. Social highlight of the Nov. 2-4 agenda will be a trade paper cocktail reception, plus the annual banquet and show Tuesday evening (Nov. 3). Complete agenda, announced by James M. Kiss, WPEN Philadelphia and BPA convention program chairman, follows: Sunday, Nov. 1 11 a.m.-12 noon — Early bird registration. 6-9 p.m.— Regular registration. Monday, Nov. 2 7:30-9:30 a.m. — Regular registration. 9-9:15 a.m. — Welcoming address by Charles A. Wilson, BPA president. 9:15-10:30 a.m. — "How Public Service Can Serve Both the Community and Your Station" — C. Wrede Petersmeyer, president, Corinthian Broadcasting Co., New York. "Public Service Is Not a Promotion Service" — Frank Shakespeare, general manager, WCBS-TV New York. 10:35-11:45 a.m. — "How to Manage the Mer- chandising Maelstrom" — Max Buck, station man- ager, WRCA-TV New York; and Emil Mogul, president, Mogul, Williams and Saylor Inc., New York. 12:30-2 p.m. — Keynote luncheon — Robert W. Sarnoff, NBC board chairman, New York. 2:30-3:45 p.m. — "How to Create a Station Image" — R.C. (Jake) Embry, station manager, WITH Baltimore; and Arthur C. Schofield, Peoples Broadcasting Co., Columbus, Ohio. 3:50-5 p.m. — "How to Trade Up our Trade Ads" — R. David Kimble, account executive, Grey Advertising Agency Inc., New York; and Henry J. Kaufman, president, Henry J. Kaufman Assoc., Washintgon, D. C. Tuesday, Nov. 3 9:30-10:20 a.m., 10:30-11:20 a.m., 11:30- 12:20 p.m., 2-2:50 p.m., 3-3:50 p.m. — Five simul- taneous shirt-sleeve sessions: Audience promotion — Robert V. Freeland, promotion manager, K0TV (TV) Tulsa, Okla.; Sales promotion — Jack Wil- liams, promotion manager, WBZ Boston, Mass.; Trade paper advertising — Kirt Harriss, sales pro- motion manager, KPRC Houston, Texas; Merchan- dising— Heber E. Darton, promotion manager, WHBF Rock Island, III.; Publicity & exploitation — Elliott W. Henry Jr., director of publicity and promotion, WBKB (TV) Chicago, HI. 4-5:30 p.m. — Official BPA business meeting. 6-7:30 p.m. — Trade paper cocktail reception 7:30 p.m. — Annual banquet and show. Wednesday, Nov. 4 9:30-10:45 a.m. — "The Role of Promotion and Promotion Managers in the Future of Radio and Television" — James T. Quirk, publisher TV Guide magazine. 10:45 a.m. -12 noon — "How to Equip Your Rep" — H. Preston Peters, president, Peters-Griffin- Woodward Inc., and Adam J. Young, president, Adam Young Inc. 12 noon — Closing remarks by Charles A. Wilson and 1960 BPA president-elect. 68 (THE MEDIA) BROADCASTING, October 19, 1959 GULF PRESS CONFERENCE 3 A service of Gulf Oil Corporation in the cause of creating — through the facts as we see them — a fuller understanding of the oil industry. How competitive are the oil giants? Periodically, oil's critics revive an old familiar story. Through some kind of back-room collusion, they suggest, the oil giants limit competition. They rig prices or otherwise conspire to their advantage. Some- times, it is obvious these critics have disregarded the facts. Other times, they have misunderstood them or miscalculated their effect. In light of this, what exactly are the facts? . . . Q. Let's clarify what we mean by" giants." How big are oil companies? A. Look over any list of the U.S.' big- gest companies. You'll find oil com- panies on it. This is true whether the measure is total assets, sales or what- have-you. And it's no accident. Oil com- panies feed one of our biggest appetites. In finding oil, their risks are high. And every operating step — transporting, re- fining, marketing oil — is a giant, com- plex one. Q. Doesn't this situation in itself serve to scare olf competition? A. Not true. For every oil giant, there are hundreds of small to medium com- panies. Today's oil industry is made up of some 170,000 independent companies. And these companies are active in every phase of the business. Q« Doesn't oil face the same trend so many other industries do? Aren't the big ones getting bigger? A. The facts may surprise you. Let's take the country's five top oil companies (of which Gulf is one). Comparing U. S. refinery runs, 1958 vs. 1948, we find the giants' total in barrels per day is up, 2,985,355 as against 2,43 1 ,950. They have grown in assets and production. But . . . over the same 10 years, these companies' overall share of market has actually dropped. Q. How do you reach this conclusion? A. In this period, the industry as a whole boosted its runs to 7,605,700 barrels a day from 5,596,600. A little comparing shows the giants' share is down from 43.5% to 39.3%. Counter to the general trend, the small and medium companies are getting a growing slice of the expand- ing market. Q. But look at our gasoline prices. What break does the consumer get? A. You judge. Subtract the taxes you pay on a gallon of today's gasoline — often 10^ a gallon or more — and you find it is a bargain few other commodities can match. As a result of competition and technological efficiencies, it costs just about the same as it did in the early '20"s. And three gallons do the work four used to do. Q. What about the price-rigging charges that oil's critics make? A. The facts categorically deny them. At Gulf Coast refineries, the going price for gasoline bought in tankers is called the "effective" price. By definition, this is a competitive price — the lowest price a seller quotes that other sellers will meet. And in 1958, this price seesawed 10 times. For 100 octane, it ranged from 14e to 12.6c" a gallon. That's quite a range when you translate it into bulk gallonage. Q. Is this openly competitive price struc- ture reflected all along the line? A. It starts right with the purchase of crude oil. Here, prices respond to the refiners' demand. Obviously, the public doesn't buy crude oil. But it should be pointed out that, both here and at the refinery, the public does strongly influ- ence pricing. It does this through its de- mand for the more than 2,500 consumer products derived from oil. Q. The prices that seem to count most are consumer prices. What of them? A. Here, prices vary all over the map as the competitive situation varies. Let's take gasoline again. Most of us live and drive in one area. We aren't too aware of price variations. But look at some typi- cal dealer selling prices of Good Gulf per gallon, as they were without tax on August 1: New York, 24.5c; Atlanta, 22.4e; Houston, 20.7^; Boston, 18.46; and Chicago, 23.9e. Q. What of other oil products? Is price competition as free-swinging? A. In many cases, it's even keener. In gasoline's case, it's just about the only product people use to move their cars. But take home heating oils. Here, there's an added reason to keep prices competi- tive. If a company doesn't, it'll quickly lose out to natural gas and other forms of heating. Q. Beyond pricing, how does our "com- petition among giants" work out? A. They face a unique technical com- petition, for one thing. If a refiner wants to stay in business, he must constantly try to get a better product yield from each barrel of crude than his competitor. And he must match this yield to the spe- cific market demand for oil products. Beyond this, the giants square off every- where any company would. In short, everywhere they meet. And that means from the oil-hunting fields right to the service station ramp. Q. Oil is a world-wide business. How com- petitive is world competition? A. Here, you have to add in the com- petition of every other oil-consuming country. Many, remember, have little or no crude oil of their own. The fight for oil concession rights is intense. And no oil is profitable until it is sold. Finding markets and moving oil economically are fights in themselves. We welcome further questions and comment. Please address them to Gulf Oil Corp., Room 1300. Gulf Bldg.. Pittsburgh 30. Pa. BROADCASTING, October 19, 1959 69 RTNDA CITES RISING NEWS STATURE But free access gains are spotty, Canon 35 outlook is 'glum' The growing stature of radio-tv news and the widening acceptance of the radio-tv newsman as a professional journalist co-equal with newsmen of the older media, drew the attention of the annual convention of the Radio- Television News Directors Assn. in New Orleans last week. But two highlights among the many reports did not share this same feeling of optimism. These were: • The apparently spotty progress of freedom of access to the news, requir- ing more thorough overall evaluation, definition and action. • The low morale among radio-tv newsmen in their apparently uncoordin- ated and un-united efforts to obtain removal of Canon 35 (ban on court access). Surveys and comments on both of these vital issues were put before vari- ous RTNDA audiences during the meeting (see below; also, for late-break- ing news of the convention, see At Deadline). FCC Chairman John C. Doerfer told RTNDA that the current congressional investigation of the tv quiz scandal is pushing FCC closer to regulation of program content, but there is great re- luctance on the part of some commis- sioners to "plunge in" even though there may be highly objectionable pro- gram formats falling just short of civil or criminal law violation. The situa- tion calls for even greater self-regula- tory restraints, the FCC chairman told the news broadcasters (story below). Look Out for 'Watchdog' • The RTNDA Freedom of Information Com- mittee lost little wind expressing its apprehension over the new Senate "watchdog" subcommittee on freedom of communications. Radio-tv coverage of President Eisen- hower's visit to Europe and Premier Khrushchev's tour of the U.S. "undeni- ably demonstrated the effectiveness of our own profession and our own medium's ability to do the best job of news reporting," Ralph Renick, vice president in charge of news, WTVJ (TV) Miami, and RTNDA president, said in his convention report Oct. 15. "These were not only good informa- tion programs, fulfilling to a high de- gree radio and television's responsi- bility to the public, but the fact some of these programs were sponsored points up that news programming is an excellent sales vehicle," he said. "It is a fact beyond any reasonable doubt that radio and television have emerged as first-line primary sources of news information." Mr. Renick said radio-tv have shown their "stuff" to the doubters and critics "and they are left without an answer." He continued: "If it were not for the high caliber of talent and the ability found within the ranks of our profession; if it were not for the fact that broadcast journalists have an equal degree of integrity and know-how with their counterparts in other media, then the great success of the Eisenhower and Khrushchev cover- age and the outstanding viewer accept- ance of thousands and thousands of The heat is on for program controls, but . . . The current congressional tv quiz investigations are "nudging the Commission closer and deeper into exercising regulatory controls over programming content . . ." FCC Chairman John C. Doerfer told the RTNDA last Wednesday. But "there is a great degree of reluctance on the part of some com- missioners to plunge in and exer- cise governmental supervisions very extensively over programming for- mats even though they may be highly objectionable and undesirable but are short of any palpable vio- lation of the civil or criminal law," he said. (For other stories on ris- ing pressure for regulation, see page 58.) It would be practically impossible, Comr. Doerfer said for the FCC to require that any particular type of programming must be precisely what it purports to be. "The cure for highly objectionable programming, be it unfair treatment of a political candidate, an issue of public im- portance, or a deceptive practice in quiz programs, should be not the creation of greater governmental controls but greater incentive for the exercise of self-regulatory re- straints," the chairman stated. He continued: "Licensees should be permitted to have full and absolute control over all program production. Then re- sponsibility can be better pinpointed in the license renewal or granting process. If moral restraints against dishonesty and unfairness have been the main guides for news reporters and editors, why not for newscasters and broadcasters? . . . Why go off the deep end just because the me- dium happens to be of a different kind? "Why endanger the American tradition for freedom of expression because of occasional abuses? Why place the spectre of governmental censorship in the path of creative activities — whether good, bad or in- different so long as they do not vio- late any well-established laws? A good deal of patience is required in this new industry if we are not to make irretrievable regulatory mis- takes. A fair opportunity of self- correcting action should first be per- mitted before we enact laws in ex- cess of the present power of the Commission to reach the licensee via an appraisal of his over-all pro- gram performance." Defends FCC Actions • Comr. Doerfer maintained that the FCC was as prompt in acting on the tv quizzes as its manpower and due process would permit. He said the Commission received complaints and promptly brought this to the atten- tion of the networks. He noted those shows in question were dropped soon after investigations showed there was some basis to the charges of rigging (see tv quiz story, page 82). He said the entire problem of network programming has been un- der study by the FCC for some- time. Although, he said, there are several court decisions which give the Commission considerable power over programs in relation to its licensing powers, none present a clearcut authority for the FCC to delve very extensively into any par- ticular programming format. Comr. Doerfer cited several cases in which the courts have stricken down as unconstitutional government at- 70 (THE MEDIA) BROADCASTING, October 19, 1959 other news programs broadcast across this nation could not have been success- fully achieved.'" Media Responsibility • The RTNDA president emphasized that radio-tv, bringing the "full and real impact of local, national and international events into the homes of millions of people," have one of democracy's "greatest re- sponsibilities'* in informing this audi- ence. He said it is the promise of radio- tv "to defeat the much-lamented apathy of the general public and thereby con- tribute immeasurably to the perfection and enchancement of our free sys- tem . . ." Mr. Renick recalled Premier Khrush- chev's statement to him during his visit at the Kremlin last May: "The bacilli of communism will enter the minds of your grandchildren and they will be ready to accept communism." He told RTNDA. "This is our challenge. If radio-tv properly inform the people of this country, we will have immunized our citizenry to Russian propaganda claims and won't have to worn' about our grandchildren becoming commu- nists." The WTVJ news executive said he wrote a one-hour script of his Iron Cur- tain adventures in Russia. Hungary and East Germany and sent a copy to Andre Polgar. Secretary of the Ministry of Foreign Affairs in Hungary. "He didn't like the tone of the script. I didn't think he would." Mr. Renick said. It's Listed on the Label • "You people consider press, radio, tv and films to be just one form of business." Mr. Polgar wrote Mr. Renick. "Legal regulations of your country compel the manufac- turers to print on a label of can goods the ingredients mainly to prevent poi- soning the human body. But under your system of 'free information.' noth- ing prevents that souls and minds should be poisoned," Mr. Polgar con- tinued in his letter. "We believe." the Hungarian official said, "that these forms of information media are wonderful creations of hu- man wisdom to be used — that people everywhere should be more educated, more cultured, in order that they should be more perceptive to beauty and good. That is why here only people who are really authorities on the subject write or speak about things." This is Mr. Polgar's reasoning for government control of the media in the communist countries. Mr. Renick noted, "and there is a tendency here in the U.S. to impose government control on broadcasting." Mr. Renick also reviewed RTNDA's a Commissioners are reluctant tempts to restrict certain movies, plays, novels and magazines. "The contention that radio and tv fall into a different category be- cause they are licensed, and news- papers and novels are not. would be a most difficult one to assert . . ." in view of the fact that valuable second class mailing privileges were at issue in the print cases. He cited the case of Lady Chatterley's Lover, in which the courts ruled the Post- master General could not revoke the mailing privileges for that novel. "I have read Lady Chatterley's Lover," he said. "Frankly, if that is allowed to be distributed about the country by a second-class mailing privilege ... it is extremely diffi- cult for .me to see how the Com- mission can use the licensing func- tion as a means of regulating pro- gram formats of lesser shock to moral standards." Sec. 315 Problems • The FCC chairman also discussed new regu- latory problems as a result of the amendment to Sec. 315 of the Com- munications Act which was enacted into law by the past Congress. He noted that broadcasters will be re- quired to give "reasonable oppor- tunity" to all for the discussion of conflicting views and highly contro- versial matters. "The extension of the 'reasonable opportunity' provision to issues rather than to just the qualified candidates imposes new and additional bur- dens upon the broadcaster." he said. "No longer can he refuse his facili- ties to those who request to speak on behalf of the candidate. Be- fore the amendment, the Commis- sion determined that the privilege was a personal one. It extended to the candidate alone. Now, appar- ently, substitutes can, and must, be permitted . . . and it may be per- sons who do not even purport to speak on behalf of any candidate. Apparently, any responsible person who has opposing views can now get into a political hassle over the air." Comr. Doerfer said the FCC may- be forced "to the brink of uncon- stitutional interference" with free- dom of expression on a political platform or in a dramatic perform- ance. ,ffIock ©'spots opened a ^-''market. • ••created distribution. • •• stimulated sales ... ONLY A CAREFULLY SIFTED SCHEDULE COMBINED WITH YOUR IDEAS BROADCASTING, October 19, 1959 and the 1 unique B arte 1 1 touch off... KYA SALESMANSHIP SCHOLARSHIP EVERY SCHEDULE A CAMPAIGN! In one short year . . . KYA becomes dominant in the San Francisco Bay Area! Combining creativity, top ratings, low cost-per-thousand to produce responsive audiences, KYA is proud of its 85% renew- al record. There's a reason . . . and the reason is results! Just as the entire industry looks to the booming Bay Area, so does Northern California look to KYA — for leadership! SALESMANSHIP is ingrained in every air personality and a part of the Bartell station acceptance that puts every campaign in orbit SHOWMANSHIP is in the production that arrests, sparks and entertains. SCHOLARSHIP is inherent in the thought, planning and pre- testing of every unit of sound that is broadcast. These qualities are contagious! From station level to Group headquarters, to each Adam Young office, you'll find more than receptivity — or even sympathy — you'll get good ideas! (Ask McCann Erickson in Chicago.) 72 (THE MEDIA) efforts during the year in campaigning for amendment of Sec. 315 of the Com- munications Act (political broadcast- ing equal time law) as well as other is- sues such as Canon 35 (ban on court- room access by radio- tv) and freedom of information at both the federal and state levels. He said RTNDA sent out nine mailing pieces on revision of Sec. 315 to the nation's newspaper and magazine editors, radio-tv stations, all members of Congress and other civic and political leaders. Mr. Renick recalled the reaction of Rep. John Moss (D-Calif.) during the House hearing on Sec. 315 when he was testifying that the broadcasters and newsmen of this country could handle the responsibility of determining how to present political news fairly. He said Congressman Moss asked, "How many radio and television stations in the U.S. have a news director on their staff?" The point he was making "is one which presents a challenge to the broad- cast industry and RTNDA — the neces- sity of having a fulltime newsman on the staff of any station which is present- ing news programs," Mr. Renick said. RTNDA takes slap at Magnuson committee Sen. Warren Magnuson's (D-Wash.) new watchdog subcommittee on free- dom of comunications did not fare well with the Freedom of Information Committee of RTNDA. (Broadcasting, Sept. 21). The RTNDA group reported Oct. 15 that while it is "sympathetic to the stated aims of the subcommittee, we must point out that the very existence of a politically authorized watchdog is fraught with hazards to our profes- sion." The Freedom of Information Com- mittee, headed by John F. Lewis, form- er news director of WBAL-AM-TV Baltimore, now freelancing, also report- ed that 1959 has been a "hectic" year, with "some gains in the region of great- er access to the news," but "a lot of progress needs to be made particularly in some areas not previously given a clear label." Stating that the obvious question is "how free is information?," the RTNDA committee said that the "obvious an- swer is generally it is as free as newsmen of the radio and television industry want to make it. There has never been a door closed, for an extended period of time, that could not be opened if newsmen chose to break the lock. Cause Is Acquiescence • "Many of the so-called restrictions on the press today are at least partly due to acquies- cence by members of the fourth estate. Some doors, like those to most U.S. BROADCASTING, October 19, 1959 Rest assured with SESAC 's all new SPIRIT OF CHRISTMAS Series 13 quarter-hour script shows covering the colorful traditions and joyous Christmas spirit from colonial America to today. This series has authentic, colorful continuity — sparkling renditions of the finest religious and secular holiday music — low cost and universal appeal. Advertisers will go for the versatile format of the "Spirit of Christmas." Can be sold on spot or participation basis to both local and na- tional sponsors. Listeners will welcome the distinctive holiday music and delightful presentations of American Christmas customs. Your station will find the "Spirit of Christmas" series a snap to sell and a breeze to program. Complete price . $49.50 Sold on an outright basis y JUST CLIP AND MAIL TODAY . . . SESAC INC. 10 Columbus Circle New York 19, N. Y. Gentlemen: □ Please enter my order for SESAC's "Spirit of Christmas" package containing 13 quarter-hour scripts and 9 discs from the SESAC RECORDINGS service. My check for $49.50 will follow within 15 days. □ Please send free audition material Name & Title Call Letters Address City Zone State BROADCASTING, October 19, 1959 7-3 Voice in night Late night phone inquiries from reporters sometimes have a chuckle to soften their interrup- tion of sleep, Luther Huston, Jus- tice Dept. director of information, related to the Oct. 15 luncheon audience at RTNDA. He recalled the time a reporter phoned to ask if it was true that the grand jury in the case of ex-FCC Comr. Richard A. Mack and Thurman Whiteside was examining Comr. Mack's diaries. "I answered po- litely that I could not discuss any matters pertaining to a grand jury," Mr. Huston said, "and the alert, but obviously not too ex- perienced, reporter shot back: 'Well, who in hell handles public relations for the grand jury?' " Between Atlanta and the Gulf . . . the only primary NBC outlet is . . . WALB-TV CH. 10— ALBANY, GA. courtrooms, are stubbornly jammed to radio and television facilities. But even in this field, the hinges have been re- moved from a limited number. "Where newsmen are aggressively acting like real newsmen, the barriers are slowly, but certainly coming down," the report said, although "the military still persists in scrawling the word 'secret' over many of its activities unnecessarily." The report asserted that the "exciting new world of space research, rocket missile and satellite development, about which we know so little and need to know so much, poses a very demanding challenge to newsmen to see that sci- ence opens windows, if not doors, to its laboratories." The committee recommended that the liaison in the field of ideas dealing with freedom of access and information be greatly improved between RTNDA and the networks and broadcasting management. It also urged that the in- coming committee conduct a survey of municipal, state and federal laws re- lating to freedom of coverage libel and protection of sources to give newsmen a better general picture of the areas where progress is or is not being made. Keep channels free, says Justice pr head Refusing to discuss the Dept. of Jus- tice attitude toward the tv quiz "scan- dal," Luther Huston, the department's director of public information, declared that he personally was against any "sta- tutory" regulations of public informa- tion channels. Speaking before the RTNDA Oct. 15, Mr. Huston said he could not even talk "off the record" on whether the Congressional investigation of the quiz- zes "might eventually relate to the ac- tivities of the Dept. of Justice." But "the situation could hardly have arisen," he said, "if those who are re- sponsible for the integrity of radio and television programs had been vigiliant in safeguarding the public interest." Speaking personally "and out of my newspaper rather than my so-called bu- reaucratic background," Mr. Huston affirmed that "statutory regulation of the content or dissemination of public information is abhorrent to me. I'm against censorship and for freedom of information abridged only by the in- herent decencies of the disseminators. "Some regulation in specific circum- stances is necessary in the public in- terest because a few fail to accept those ethical standards that govern the con- duct of men of good intent. Perhaps the disclosures relating to the quiz shows will bring new rules and regulations, statutory or otherwise, but I'm sure they will be really burdensome to the broadcasting industry only if it fails to clean its own house and keep it clean." RTNDA names top news award winners WDSU-TV New Orleans, KLZ-TV Denver, WBBM-TV Chicago and WDAF Kansas City won the top an- nual news awards presented by the Radio-Television News Directors Assn. in New Orleans Oct. 17. Special cita- tions went to KMBC-TV Kansas City, CFPL-TV London, Ont., and WCRV- AM-TV Philadelphia. The winning stations were selected from among a record total of more than 250 entries from 37 states for the RTNDA competition. Details of the individual awards: WDSU-TV New Orleans, La.— -For Editorializing by Television (Bill Mon- roe, news director, and Robert D. Swezey, executive vice president and general manager). K L Z-T V D e n v e r — Reporting of Community Problems by Television (James Bennett, news director; Hugh B. Terry, general manager). WBBM-TV Chicago — Reporting of an On-the-Spot News Story by Tele- vision (William G. Garry, news direc- tor; H. Leslie Atlass, vice president and general manager). WDAF Kansas City, Mo. — Report- ing of an On-the-Spot News Story by Radio (Walt Bodine, news director; Charles L. Glett, president). Efforts in spot news coverage on television brought special citations to KMBC-TV Kansas City (Claude Dor- sey, news director, and Donald D. Davis, president) and to CFPL-TV London, Ont. (Ron Laidlow, news di- rector; Walter J. Blackburn, president) . Special Citation • WRCV - AM - TV • New 1,000 foot tower, 316,- 000 watts power . . . with Grade "B" coverage includ- ing Albany, Thomasville, Valdosta, Moultrie, Ga., and Tallahassee, Fla. • Serving over 750,000 people ... in an area with over $739,000,000 spendable in- come. WALB-TV ALBANY, GA. CHANNEL 10 Raymond E. Carow, General Manager Represented nationally by Venard, Rintoul & McConnell, Inc. In the South by James S. Ayers Co. One Rate Card 74 (THE MEDIA) BROADCAST! NG, October 19, 1959 WE'RE RACING INTO OUR 7^ BIG SEASON! The U. S. Steel Hour will continue to bring you the finest in "live" TV entertainment every alternate Wednesday .. .and be sure to watch the Steel Hour Special, "Holiday on Wheels " tvith Sid Caesar, Audrey Meadows, Tony Randall and Gisele MacKenzie, Oct. 21 on CBS. 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Four channel video equalizer. splicing. 10. FM devicrtion meter. 20. Master erase head. 11. Coarse and fine adjustment 21. Precision reel hubs for long of control track phase with bearing life. full 4-track range. Any way you look at RCA TV Tape equipment, it's apparent that the "kind of space" the RCA Recorder requires keeps the "user cost" down to a minimum. Many regard this as the most important "plus" in a host of other fine features, including superb picture quality and operating simplicity. You'll find it well worth your while to consider care- fully all the reasons why RCA TV Tape equipment is best for yowr requirements. Don't settle for less than the best. See your RCA representative. Or write to RCA. Dept. ZC-22. Building 15-1, Camden, A\ J. In Canada: RCA VICTOR Company Limited, Montreal. in-line arrangement — allows maximum accessi- bility for maintenance and operation. Corner arrangement — ideal for restricted areas. Assures excel- lent accessibility. UP -.o Mobile unit arrangement — accommodating cameras and tape equipment in one place. RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT • CAMDEN, N. J Tmk(s) 8 Philadelphia also was given a special citation, over and above the RTNDA awards competition, for interviews with David J. McDonald, president of the United Steelworkers Union, a figure in an incident involving alleged conflict with newsmen. For lack of noteworthy entries, the judges declined to select winners in the categories of Editorializing by Radio and in Reporting of Community Prob- lems by Radio. The awards were pre- sented at the Saturday luncheon session by Douglas Edwards, CBS-TV com- mentator. Winners took part in an afternoon workshop, telling "What I did to win" and giving excerpts from their prize entries. Serving as judges in the RTNDA competition were Sig Mickelson, presi- dent of CBS News; John Daly, vice president in charge of news and public affairs, ABC, and William McAndrew, vice president for news-public affairs, NBC, who screened the editorial entries; and Richard Cheverton, news director, WOOD Grand Rapids, Mich.; Jack Krueger, news director of WTMJ-AM- TV Milwaukee and RTNDA board chairman; and Prof. Richard Yoakam, U. of Indiana journalism department. The awards competition was conducted for RTNDA by Prof. Baskett Mosse, Northwestern U. Medill School of Journalism. News 'showmanship' The primary objective of a news program "is not to stuff information down people's throats, but to furnish them wirh facts which can be easily as- similated, so as to enable them to better understand what is happening." Thus humor and showmanship have their roles in news "shows," Alex Dreier, NBC, Chicago, told the RTNDA meet- ing Oct. 15. "Showmanship in news means the ability to hold the listeners attention, through dramatic, but not over dra- matic, delivery," he said, "through ef- fective use of words and phrases where a significant point is made." It means not leading "with what you necessarily think is the most important story, but what you think the majority of listeners want to hear about firstV Showmanship, however, is not dis- torting the news to underscore a preju- dice, "it is not failing to be objective when objectivity doesn't serve your purpose," he said, "and it is not twisting a fact until it gasps for air and gives up, to be replaced by believable fiction." His example: "Almost everyone in the news busi- ness knows that all ladies between 16 and 60 who plunge off the upper floors of large downtown buildings are young, attractive and blond. But not in my show." 78 (THE MEDIA) CANON 35 OUTLOOK NOT BRIGHT Newsmen's morale low; small progress cited The outlook for industry efforts to pull the fuse from Canon 35 is glum, if not grim. In particular, "there is a general feeling of frustration, pessimism, and in some cases, of defeat among news- men in their attempts to gain access to courts." These are two among other conclu- sions reached in a poll of broadcast news directors and laid before the Radio Tv News Directors Assn.'s con- vention in New Orleans last week. The study is regarded as semi-official in RTNDA circles, covering newsmen from 25 states. It was conducted by Richard Cheverton, news chief of WOOD-AM-TV Grand Rapids, Mich., for presentation during a tv workshop Friday (Oct. 16). As part of a demon- stration of actual courtroom camera coverage, it was scheduled to comple- ment a talk by Bruce B. Palmer, KWTV (TV) Oklahoma City, involv- ing "Experiences With Canon 35" in that state. The report points out "there have been some break-throughs in our effort to relax Canon 35, but generally speak- ing, opposition on the part of the Bar [primarily the American Bar Assn.] and the courts is still rigid and unbending." It also notes that, in many instances, access of electronic gear (cameras, microphones, tape recorders, etc.) to courts depends "on the whim of the judge." Progress Report • The Cheverton survey covers federal, state and munici- pal courts, the stations which made the investigations and comments from judges and reporters. The survey disclosed that in the case of federal courts, including circuit courts of appeal and district courts, all 25 cases reporting were closed to radio- tv, without any exceptions. The study found that state courts were closed completely in 12 states while in seven states the subject of ac- cess depended upon "the whim of the judge." In only five states were such courts found open. State courts included circuit, superior and district courts, but not state supreme courts since there was little evidence of efforts at access. Municipal courts (police, municipal, justice of the peace, etc.) — Nine states report them closed and seven say open to radio-tv newsmen. In seven states, access depends again on "whim." Verbatim text of other conclusions in Mr. Cheverton's report: • Management in some cases does not share the news department's pre- occupation with Canon 35. Generally speaking, management is not overly perturbed about Canon 35. • Many newsmen conclude that ac- cess to the courts can best be accom- plished by purely local effort. Some indicate that we have made too much of a crusade over Canon 35, thus in- creasing Bar Association and Court re- sistance. Other newsmen indicate we have concentrated our efforts on the more sensational trials, thereby giving ammunition to those who say we are interested in "sensationalism" and the "circus" atmosphere. • Very few newsmen make reference to planned, coordinated attacks on Canon 35, by state news associations, state broadcasters, and there are very few references to a program of meet- ings, work shops and clinics with Bar Associations and Judges, except on a local community level. • Where access has been achieved — mostly in municipal courts — it has been accomplished because of political motivations, or because the judge is, as one newsman put it, "a character." There is some evidence— but not much — that access has been granted because the Bar Association and the Courts feel that constitutional guarantees are violated. • State Supreme Courts, who have the power to censure lower courts in some states, and the Federal courts, are without exception, opposed to radio-tv in court proceedings. In such cases, municipal and state court judges fear appeals, based on possible infringe- ment of the defendant's rights, because of radio-tv exposure. • Most newsmen indicate we are not about to write any obituaries for Canon 35. Most important, many news- men feel that unlimited access to the courts, by all radio and tv stations would be dangerous, because some de- partmental operations within the in- dustry, are neither prepared or dis- ciplined to accept the responsibilities. The Candid Opinion • Newsmen were often lively and colorful in com- ments on the situation in their particu- lar states, such as that reported by Fred Heckman, WIBC Indianapolis. He quoted one judge as saying, "Hell, yes, you can sit on my lap if you want." He added, that doors of all but federal courts "have been wide open." Equally earthy was the comment by Bill Williams, WSM Nashville, who reported: "We found a cantankerous (yet understanding) old judge ... his reply, 'to hell with Canon 35' — He was BROADCASTING, October 19, 1959 The year-old Brownlee power dam on the Snake River between Idaho and Oregon, built by the local independent electric company, the Idaho Power Company. The project embraces the Oxbow dam and the Hells Canyon dam down river from Brownlee. ow to save taxpayers a half-billion dollars This big electric power dam offers a clear example of the difference between federal government electricity and electricity developed by independent electric companies. Brownlee dam is saving money for you and other U. S. taxpayers, because it was built by an independent power company instead of by the federal government. Brownlee and its two companion dams, in fact, will pay about $150,000,000 in federal taxes over a 25-year period, plus about $100,000,000 in taxes to states and local communities. But this power project almost cost U. S. taxpayers a half-billion dollars because of the pressure groups that con- stantly promote federal government electricity. They tried for eight years to make the government build this project with a half-billion dollars of taxpayers' money. This time, every taxpayer in the country got a break because the independent company built the dam. But some- times the pressure groups win, and you and everybody else pay hidden taxes for their victory. Remember this difference the next time you hear some- body beating the drums for more federal government power systems. When they win— you lose. America's Independent Electric Light and Power Companies Company names on request through this maqazine BROADCASTING, October 19, 1959 THE VOICE OF NEW YORK Call us collect at MUrray Hill 8-1500 Or contact AM Radio Sales. 80 (THE MEDIA) a revered old character ... we used him as an example.'' Jere Witter, KPIX San Francisco, observed that while a few Municipal and Superior court judges were not opposed to filming, "they are not anxi- ous to be thanked publicly . . . are not disposed to set an example for other judiciary to follow." Steve War- ren, WMCT (TV) Memphis, claimed some judges privately admit they don't like Canon 35 "but that's as far as it goes." Jim Bennett, KLZ Denver, felt that "if the individual judge in every state can be convinced that we can operate properly in the court rooms, we can make headway much quicker." Other newsmen were not as optimistic, re- porting they've "gotten nowhere" and expressing belief the situation won't improve. Others pointed out that, once they proved they could operate un- obtrusively, they got a go-ahead. Editorialized news Must newsmen editorialize? This is the question asked by Prof. Donald E. Brown, of the College of Journalism and Communications, Uni- versity of Illinois, who took "another side of the case" in which editorializing has been favored. Among points he cited against such presentation of news was the one of time. "Unless there are additions of time, money and personnel," declared Mr. Radio stations have developed a fi- nancial paradox: • Revenues and profits for the aver- age station keep going down. • The value of station properties keeps mounting. This strange broadcast picture was traced Oct. 15 at the opening of NAB's annual Fall Conference series by Charles H. Tower, the association's manager of economics and broadcast personnel. Mr. Tower cited several reasons for the paradox — uneven competition with some segments of the industry more at- tractive to investors because they are less competitive; radio in general still appears to be a good business invest- ment to many, even if revenue and profits are down; aggressive operators see a chance to beat the average. Analyzing the fiscal side of broadcast station operation, Mr. Tower showed trends in the radio competitive picture since World War II. His conclusion: Brown, "the typical news staff will not have the time for the thorough job of research and backgrounding needed for the high quality of editorializing." Warning of the dangers of a "Charlie McCarthy" role of newscasters who might be compelled to repeat "man- agement's" viewpoint on some issue. Mr. Brown stated: "For our profession as a whole we should certainly not be stampeded into thinking we must editorialize. This is a serious step and we need to give thoughtful consideration." Program executives Activities of a news director can be broad enough to justify even more au- thority and responsibility for him, ac- cording to Marlow Froke, assistant pro- fessor, school of journalism, Pennsyl- vania State U. Summing up for RTNDA the results of a study on broadcast station adminis- tration procedures as they affect infor- mation programming, he noted that some basic overhauls could and should be made. "The change suggested," Mr. Froke declared, "would in effect result in two program executives for all stations, one to be in charge of information and the other entertainment. The two would share equal authority and responsibility in relationships with management and other administrative departments of the station." Tougher • Radio competition is get- ting tougher every year and will get tougher. Three-station radio markets, where FCC figures are available, show that a majority of such markets are in the 0%-10% profit margin category for the markets as a whole. All these mark- ets showed a lower profit margin for stations that were operating in 1945. with the smallest decline occurring in the million-and-up-population markets. On a geographical basis competition is unevenly distributed, Mr. Tower found. The largest increase in the num- ber of stations has been in the South Central and Southeast sections, par- ticularly small towns. Nationally, the number of am radio stations has in- creased 245% — from 900 stations in 1945 to 3,100 in 1958. The percentage of stations losing money shows this unfavorable trend, he said: 1945, 6% of stations lost money: BROADCASTING, October 19, 1959 COMPETITION IS TOUGHER' NAB's Tower traces postwar radio trends 1950, 25%; 1955, 28%: 1958, a big 33%. In 1958, one out of every four markets with three or more outlets showed a loss on a market basis. Con- trasting to this loss picture, not a single market was losing money in 1945. Figures are limited to three-station markets under the FCC's rule forbid- ding disclosure of data in one or two- station markets. The average station revenue picture since the war follows (average for all am stations): 1945, $238,300; 1950, $157,300; 1955, $139,200; 1958, $142,100. These figures do not reflect the decline in the value of the dollar. Totals • Total revenues for the same years follow: 1945 (873 stations), $198 million; 1950 (2,117), $333 million; 1955 (2,686), $374 million; 1958 (3,174), $451 million. The average profit picture since 1945 for am stations follows: 1945 (873 sta- tions), $73,600; 1950 (2,117) $24,500; 1955 (2,686), $15,100: 1958 (3.174), $13,100. Mr. Tower"s radio revenue analysis was given the opening afternoon at the radio session. Addressing the opening joint morning session he answered "the 10 best questions" submitted by members. They dealt with wage-hour in- spection; training program directors to be supervisors; significance of the new labor law; fringe benefits; salary plan for supervisory personnel; personnel selection; employment contracts; num- ber of salesmen; procedure in case of union organizing, and benefits of the NAB Harvard Business School course. Agency commissions discussed in MBS case U.S. Referee Asa Herzog heard argu- ment last Wednesday (Oct. 14) in a suit brought by the City of New York against MBS. The city claims Mutual owes $300,000 in back taxes. The opening session was devoted to discussion by opposing attorneys on agency commissions. The city main- tained that commissions are a business expense and should be listed as such in audit statements. Counsel for Mutual insisted that the commission "is not part of the receipts at all," since this amount is deducted before the net- work is paid. Referee Herzog adjourned the case until next Friday (Oct. 23). Attorneys indicated they will hold conferences in an effort to effect an out-of-court settlement. The city's claim is for the years between 1944 and 1958. Mutual's contention is that the $300,000 claim is "far out of line." The city's action has delayed Mutual's pe- tition for voluntary bankruptcy, which is being heard by Referee Herzog. sound tape minimizes drop-outs, tape breakage in your broadcast recording applications RCA Sound Tape is a premium quality product designed for your critical broadcast-recording applications. Famous RCA dependability minimizes worry over drop-outs, tape breakage, distortion, and the loss of air time. Dimethyl Silicone, the built-in dry lubricant, reduces friction and head wear for the life of the tape. Splice-free Mylar* base tapes are supplied in 2400, 3600, and 4800 foot lengths, and splice-free acetate base tapes are supplied in 2400 and 3600 foot lengths, on hub or reel. 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Six days of hearings into charges tv quiz shows were rigged were completed last Monday (Oct. 12) by the House Subcommittee on Legislative Oversight with testimony from Earl W. Kintner, chairman of the FTC. FCC Chairman John C. Doerfer testified the previous Saturday and both federal officials claimed their respective agencies have no jurisdiction over the rigging charges against Twenty-One, Dotto and Tic Tac Dough. The hearings were recessed with charges by Chairman Oren Harris (D- Ark.) that Mr. Van Doren was ducking a subcommittee subpoena ordering his appearance. At the same time, it be- came known for the first time that $64,000 Question and Challenge are un- der scrutiny by the subcommittee. Chief Counsel Robert Lishman, after Rep. Harris stated the programs were on the subcommittee's schedule, said Wednes- day: "We have interviewed several persons pertaining to those shows." A member of the subcommittee, while refusing to confirm published re- ports that secret testimony had been taken charging the shows were rigged, said investigations of the $64,000 shows had not been completed but that they would be in the forefront during the renewed hearings, scheduled to run through Nov. 5. Old Charges Anew • Cropping up again prominently last week were old charges (Broadcasting, Sept. 15, 1958) by Rev. Charles E. (Stony) Jackson that $64,000 Question and Challenge were "subtly rigged." Rev. Jackson won $16,000 on Question and $4,000 on Challenge. "They never told me what they were going to ask me on the show," he said. "They just asked me about 50 questions beforehand, and if I missed 15 they'd never ask me one of the 15. I never got a question that I hadn't already answered." Both programs were on CBS-TV and much was made of the fact that CBS- TV President Louis Cowan at one time owned the company which created them. Late Wednesday, Mr. Cowan, in re- sponse to inquiries from newsmen, re- 82 leased a statement documenting his as- sociation with the programs in question. That association, he said, lasted for only seven weeks of actual production of Question and while the program was on the air, during which time, he stated flatly, there "was no rigging of the pro- gram." Mr. Cowan's statement in full: "I originated the program called $64,000 Question and was president of Louis G. Cowan Inc., the company which owned the program. "About seven weeks after the pro- gram was first broadcast, I left the production company to become a pro- gram supervisor, and later a staff offi- cer at CBS. Some time after I left the company and went to CBS, my name was eliminated from the name of the production company and it became known as Entertainment Productions Inc. (EPI). "After I went to CBS, I had nothing to do with production of any programs produced by EPI, although, naturally enough, my former associates did ask my opinion from time to time about the way their programs were going. "When I was appointed president of CBS Television Network, in March 1958, and for the first time held an ad- ministrative position involving program decisions, I disposed of all my stock in EPI. "I am therefore in a position to com- ment on the actual production of the $64,000 Question only for the seven- week period when I was at the produc- tion company. During that period there was no rigging of the program, so far as I know, and if there had been I think I would have known about it." $64,000 Question first went on the CBS-TV Network in the spring of 1955. It became an immediate success, both in ratings and in boosting the sales of its original sponsor, Revlon Inc. $64,000 Challenge soon followed featuring "champions" from Question against challengers. After Rev. Jack- son's charges broke, Challenge was dropped by the network in mid-Septem- ber 1958 and Question went off the air two months later. Mr. Van Doren, who was served in New York with a subpoena from the Oversight Subcommittee Wednesday afternoon (Oct. 14) after a fruitless search for him over a five-day period, appeared at a disorganized news con- ference at the Roosevelt Hotel. With him was his lawyer, Carl J. Rubino. Mr. Van Doren said he went to New England the previous Thursday not to avoid the subpoena but "to find solace" — he "walked the woods and climbed mountains" with his wife. He noted that that day he had been "distressed" by the NBC suspension (he had an estimated $50,000 a year contract which is still in force, though Mr. Van Doren has been temporarily suspended from his on-air appearances) and by the efforts of newsmen to reach him. his family and his friends. Didn't know • Mr. Van Doren said he did not know of the subpoena, which he observed had caused so "much un- fortunate misunderstanding." The Columbia U. instructor said he did not think it "proper" to discuss mat- ters prior to his appearance before the subcommittee, that the press-radio-tv did not constitute the appropriate "forum." Mr. Van Doren's name first was brought into the hearings when Herbert Stempel told the subcommittee that he was ordered to lose to the Columbia U. teacher (Broadcasting, Oct. 12). Mr. Stempel said he had no direct knowledge that Mr. Van Doren had answers in advance, but that he must have because producer Daniel En- right told Stempel there would be two ties and then what score to lose by. Mr. Enright and his associate on Twenty-One, Albert Freedman, testi- fied on that show in secret session. It has been reported that Mr. Freedman stated Mr. Van Doren was fed an- swers in advance — which the contest- ant has denied. This will not appear in the executive session transcript when and if it is released to the public one source said, because such a statement was not made for the record. At the close of last Monday's hear- ing, Rep. Harris read a telegram from Mr. Van Doren denying that he had been supplied answers. The former con- testant asked that the denial be made a part of the record but Rep. Harris said this would not make the hearings com- plete and that members wanted to ques- tion Mr. Van Doren. It was then that the congressmen charged the scholar had "purposely" ducked the subpoena. Golf Out • The Subcommittee met in an unusual Saturday session Oct. 10 to hear testimony by John C. Doerfer, chairman of the FCC. Comr. Doerfer said that under pres- BROADCASTING, October 19, 1959 ent FCC rules the rigged quiz shows had done nothing legally wrong. He said the most important element of fraud was missing — "an extraction of a considera- tion from somebody who is harmed." The FCC chairman said the Com- mission has no direct regulatory powers over the networks but, in the past, "reached the networks by the fact that all networks, excepting one," (Mutual), are licensees of stations. "Our power over the licensee we had deemed in the past to be adequate to regulate the net- works. That means has been used to sustain . . . the network rules on our books today." Rep. Paul G. Rogers (D-Fla.) asked "if action should be taken to license the networks?" Mr. Doerfer replied he was "inclined very much to consider very carefully licensing of networks" to reach them where the FCC cannot now "through our power over the licensee." Rep. John Bennett (R-Mich.), member of the committee, now has such a measure pending. Committee Counsel Lishman ques- tioned whether the FCC could require the licensee of any tv station to make an announcement before a quiz show "showing that there has been an investi- gation made by the licensee to insure that it is an honest contest." Comr. Doerfer said he would "have to deter- mine whether or not that is an attempt to censor an individual program." He said he thought it "would be ridiculous" for someone to stand up before the screen, with hand upraised and say "We solemnly represent to the public that this program is exactly what it purports to be and there is no deceit involved." Asked if he considered it censorship for the FCC to take some punitive step concerning something already done, Comr. Doerfer said, "The majority of the Commission would not believe that censorship extends to taking action after the fact, on the basis that it is contrary to the public interest to continue such conduct." Not Under FTC • Trade Commission Chairman Earl W. Kintner, as did the FCC's Chairman Doerfer, maintained that his agency did not have jurisdic- tion over tv programming content, in- cluding the tv quiz programs. He said that if the FTC interjected itself into this area, it would wind up policing wrestling matches and imposing "com- plete censorship of all entertainment." He said the FTC has control over false and misleading advertising only and has no jurisdiction over the pro- gramming content. During questioning, he frequently alluded to the fact the FCC has primary jurisdiction over radio and tv, not the Trade Commission. Counsel Lishman tried to sell his idea that owners of the programs in question made false representations to advertis- ers in selling the shows as "honest con- tests of skill," thus placing this phase under the Trade Commission. Comr. Kintner said he found this reasoning "somewhat farfetched." Mr. Lishman maintained the program and commer- cials constitute "one giant merchandis- ing scheme" and that the FTC could not properly separate "such deceptive programming from the narrow, direct advertising of the product. ..." Comr. Kintner maintained that the FTC's power to crackdown on decep- tive advertising does not extend to "de- ceptive programming." He said adver- tisers may well be responsible to the FCC for contents of the programs they sponsor but repeated time after time that the Trade Commission has no jur- isdiction. The witness told of a 1956 staff-level investigation of The Big Surprise by the FTC's New York office on the com- plaint of a contestant. He said the pro- gram was then off the air and the inves- Newsmen find Van Doren • Rep. Oren Harris (D-Ark.) and his congressional investigators have not had a chance, as yet, to question tv quiz winner Charles Van Doren, but the above scene resulted when newsmen finally cornered him in New York last Wednesday (Oct. 14). Shortly after accepting service of a subcommittee subpoena. Mr. Van Doren (center in front of microphones) appeared at a news conference but refused to answer any questions relating to the tv quiz show Twenty-One, on which he won $129,000. He denied ducking the House subpoena, claiming that he did not know it had been issued before leaving for a long weekend in New England. BROADCASTING, October 19, 1959 83 tigation never reached the commissioner level. Also, he said, it never was de- termined whether the FTC had jurisdic- tion in the case. Agency Views • On. Oct. 9, the Sub- committee continued its explorations of the Dotto and Tic Tac Dough quiz shows. First to testify was Richard A.R. Pinkham, vice president of Ted Bates & Co., advertising agency for Colgate- Palmolive on Dotto. Mr. Pinkham told the investigators his agency did not "control" the pro- grams produced, but "supervised" it in such matters as proper placement of commercials. He said the first knowl- edge he had that anything was shady on Dotto was when a Colgate vice presi- dent appeared at his office at the "un- earthly hour" of 9 a.m., Friday. Aug. 8, 1958. It was then that he learned of Edward Hilgemeier's charges, and that Marjeff Inc., the program's producer had paid Mr. Hilgemeier $1,500. Mr. Pinkham agreed with Subcom- mittee Chief Counsel Robert W. Irish- man that the $1,500 sounded like "hush money." He said it was "an idiotic thing to do" and was "to a certain ex- tent, an admission of guilt." Fisher Testifies • Thomas K. Fisher, CBS-TV vice president and general at- torney, said deceptions by the tv audi- ence, such as those of the quiz shows, "strike at the integrity of the net- works, as well as that of the independent producers who created the shows. We covet the respect and trust of the Ameri- can people. It is one of our fundamental beliefs that we have a responsibility to deserve such trust and confidence in everything we do." CBS, he continued has taken definite steps to prevent rigging of present and future quiz shows. He said the editing department has a representative over- seeing all quiz shows. Contracts have amendments spelling out warranties of fairness and prohibiting misleading practices. The network also has a private investigator on its payroll. Rep. William L. Springer (R-Ill.) asked if CBS currently employs any- one who has been involved in a quiz fixing. Mr. Fisher replied "I don't know." Rep. Springer suggested "this may be another line of vigilance" that CBS ought to exercise. Fixed Dancing Decimal • Mr. Fisher said one of his program overseers had uncovered the case of the fixed dancing decimal machine on For Love or Money. The machine, by having a decimal point dance around among numbers, determined the size of cash prizes on the show. It danced until a contestant pushed a buzzer indicating he had the answer. At times, the machine was rigged to automatically stop at a prearranged lower value prize when the buzzer was pushed. When a CBS representative discovered the hanky-panky, the show was dropped by CBS. Felsher Admits Perjury • Howard Felsher, producer of Tic Tac Dough during periods in which it was owned by both Barry & Enright and NBC, ad- mitted to the subcommittee that he had lied when he first appeared before the New York grand jury. He said he appeared before the grand jury a sec- ond time several months later and admitted that there had been fixing of contestants on both the day and night versions of Tic Tac Dough. Approximately 75% of all nighttime shows had at least one contestant who had been furnished questions and an- swers, Mr. Felsher stated. On the daytime show, he said, only about 20 or 30 contestants out of 2,500 had been helped. According to Mr. Felsher's testimony, no contestant on the daytime version has been helped for over a year as the show is now "well estab- lished" and "I didn't think it was nec- essary." Enright Confirms • Dan Enright ap- peared in open session at the end of the day's hearings to say that "a substantial part" of nighttime Tic Tac Dough shows had been rigged. Mr. Lishman asked who had originated the idea of fixing quiz shows. Mr. Enright replied: "I should think this practice has been in effect for many, many years. I can't think of any source to which it can be attributed." As a remedy to prevent future quiz rigging, Mr. Enright suggested that the broadcasting industry set up a "com- mission" to devise questions. He said the show producers should not see the questions until the program was on the air. Members of the Legislative Over- sight Subcommittee last week took sharp issue with the contentions of the chairmen of the FCC and FTC that their agencies do not have jurisdiction over the tv quiz situation. And one, Rep. John J. Flynt Jr. (D- Ga.), said that he is preparing legislation Rep. Flynt which would change the method of selecting members of the regulatory agencies — now appointed by the President with the confirmation of the Senate. Rep. Flynt said that, with the possible exception of one man, the eight members of the subcommittee present for the tv quiz hearings agreed that the agencies have jurisdiction over program deceptions under present law. The sharp questioning of FCC Chair- man John C. Doerfer and Trade Com- mission head Earl W. Kinter by the Congress supports Rep. Flynt's state- ment. Rep. Walter Rogers (D-Tex.) said the agencies' attitudes amounts to "sticking their heads in the sand." He maintained both agencies have the authority to handle the problem but "they won't face up to it." Rep. Flynt said if the FCC had stayed closer to the Congress, a lot of its current troubles would not have come to pass. Exact form of the legislation has not been determined, Rep. Flynt said, but it will propose to place the selection of commissioners under Congress rather than the President. He said he wants to find out the reason behind giving this authority to the President in the first place. He admitted that final form of the bill could completely revamp the present FCC structure but said it defi- nitely would not be of the "ripper" nature. Rep. Flynt also laid some blame on the networks. "They are exempt from regulation and they have abused that exemption," he said. DOERFER PLEA Seeks new approach in license cases FCC Chairman John C. Doerfer last week called for a new approach to han- dling license cases by government agen- cies— do away with comparative hear- ings wrapped in legal due process cot- ton, and let the agency pick the winner. He made this point in a call for a wide revision of existing legal procedures used by government agencies to separate what he termed were contests for private privileges from those involving the pub- lic interest. Speaking to the National Assn. of Railroad & Utilities Commissioners in Philadelphia, Oct. 13, Mr. Doerfer called for the following: • Elimination of all "private at- torneys general." • Reaffirmation that commissioners are guardians of the public interest. • Restriction of the right to be heard to those who have a direct interest in a contest for a privilege. • Cut-off date' after which no new parties can intervene except under the most compelling reasons. • Retention of adjudicatory proce- dures for those cases involving legal sanctions — such as revocation of li- censes, reparation of rates, violation of law or rules, unfair trade practices. • New and more flexible methods to determine and apply congressional man- dates. • Determination of basic qualifica- 84 (GOVERNMENT) BROADCASTING, October 19, 1959 ELECTRONIC LIFE PRESERVERS FOR THE MISSILE AGE They're known as countermeasures. To you, they could represent the difference between life and death. Their job: to make missiles miss. Active countermeasures may jam the radar which guides a missile. Or blind its electronic eyes. Or deflect it from its course. Or help seek it out and destroy it — miles from its target. They Cannot Wait If an attack ever comes, there are only minutes in which to act. ITT is one of the companies holding the stop watch. More than 15 years ago, in fact, the Department of Defense anticipated mis- sile warfare and assigned the ITT System to the development of countermeasures. Since then, many have been perfected. Others are now being tested. Still others are being rushed to completion. Some are active countermeasures. Others are passive countermeasures, which record hostile electronic activities. Hundreds of ITT scientists and tech- nicians, specialists in fields such as physics, astronautics, electronics, chem- istry and metallurgy, are devoting their energies to the job. At their disposal are the facilities of 101 growing research and manufactur- ing plants. Many Other Big Jobs Countermeasure development is one of the many areas in which ITT is engaged for the defense of the United States. Guiding, controlling and testing mis- siles— to defend, to retaliate — is another vital area of activity. Still another is the creation of a split-second global communications system for the Strate- gic Air Command. And the develop- ment of earth satellites is another. The all-important job of operating and maintaining the DEW Line, our Distant Early Warning radar network in the Arctic, is also an ITT assignment. Countermeasures Come First The potentiality of missile warfare is a fact we must face squarely, realistically and quickly. Countermeasures must be on call. ITT will help to get them there in time. . . . the largest American-owned world-wide electronic and telecommunication enterprise, with 101 research and manufacturing units, 14 operating companies and 130,000 employees. INTERNATIONAL TELEPHONE AND TELEGRAPH CORPORATION 67 Broad Street, New York 4, N.Y. ITT COMPONENTS DIVISION • ITT FEDERAL DIVISION • ITT INDUSTRIAL PRODUCTS DIVISION • ITT LABORATORIES • INTELEX SYSTEMS INCORPORATED AIRMATIC SYSTEMS CORPORATION • KELLOGG SWITCHBOARD AND SUPPLY COMPANY • ROYAL ELECTRIC CORPORATION • FEDERAL ELECTRIC CORPORATION AMERICAN CABLE & RADIO CORPORATION • INTERNATIONAL STANDARD ELECTRIC CORPORATION • INTERNATIONAL ELECTRIC CORPORATION ITT COMMUNICATION SYSTEMS, INC. • LABORATORIES AND MANUFACTURING PLANTS IN ZO FREE-WORLD COUNTRIES BROADCASTING, October 19, 1959 85 IN PROVIDENCE WJAR is UP| In twenty-eight out of forty- nine daylight hours, 6:00 A.M. to 6:00 P.M., Monday through Friday (Pulse, March '59 vs. June '59) WJAR shows an increase. WJAR is UP f Twelve out of twenty traffic periods rated 6:30 A.M. to 9:00 A.M., Monday through Friday (Pulse, March '59 vs. June '59) WJAR shows increases. WJAR is UP! Thirty-eight of the forty-nine daylight hour segments, 6:00 A.M. to 6:00 P.M., Monday through Friday (Pulse, June '58 vs. June '59) WJAR shows increases. WJAR is UP! In twenty-three of twenty-four traffic periods, 6:30-9:00 A.M., and 4:00-6:00 P.M., (Pulse, June '58 vs. June '59) WJAR shows increases. GET RESULTS ! BUY ADULTS! BUY WJAR NBC NEWS, SPORTS, MONITOR Sister station of WJAR-TV Represented proudly by Edward Perry & Co tions of applicants. The basic point made by Mr. Doerfer was contained in his observation that there should be a careful study made of the wisdom of labeling all adversary pro- ceedings as adjudicatory. "I question," he said, "Whether a contest for a license or valuable privilege among a number of applicants should be subjected to adjudicatory procedures, or even a rate case which is presently de- fined as rule-making under the Adminis- trative Procedure Act and is under continuing jurisdiction and supervision. "Is not the prime quest the imple- mentation of a service to the public and not the rectifying of past wrongs? Con- sideration of the recipient of the award is incidental." Get Their Due • The amount of due process afforded the seeker of a license, Mr. Doerfer said, "exceeds in many in- stances [that] accorded to a property owner about to lose his home in a con- demnation proceeding or an accused on trial for his life." The agency should be accorded the sole guardian of the public interest, Mr. Doerfer urged. "Congress should re- emphasize prompt dispatch of the licen- sing or certificating function and outlaw that class of persons who, having no direct interest in a license or certificate, gain an appearance status as helpful little Hannahs." The intervenors, Mr. Doerfer de- clared, "do not have the public interest at heart at all, but pose as private at- torneys general while they subserve their private interest. Their prime con- cern is delay . . ." N.Y. move turned down in WJAR-AM-TV case The move of New York realtor Wil- liam Zeckendorf to intervene in the intramural dispute between Joseph Sin- clair and trustees to his grandfather's fortune, with the Outlet Co. depart- ment store and broadcast properties WJAR-AM-TV Providence, R.I., at stake, was turned down Oct. 13 by a Rhode Island judge. Superior Court Judge William B. Mackenzie ruled that the 91065 Corp. (Mr. Zeckendorf s firm) had no interest in the suit brought by Mr. Sinclair against the trustees of his grandfather's estate. There were unofficial indications from Mr. Zeckendorf s lawyers that this decision would be appealed. Last year, Mr. Zeckendorf made ar- rangements to buy 55,000 shares of Out- let Co. stock at $120 per share from trustees. Mr. Sinclair, executive of the broadcast stations sued to prevent the sale. A temporary injunction was issued last March, and upheld by the Rhode 86 (GOVERNMENT) Island Supreme Court last July. Trustees have announced that they intend to terminate the Zeckendorf contract since it contained a July 21 expiration date. This is also being fought by the Zeckendorf group. Attorneys for Mr. Zeckendorf said he intended to raise his offering price to $125 per share. This statement was made when the petition to intervene was filed last month (Broadcasting, Sept. 28). Supreme Court agrees mx ruling is illegal Fm stations which have balked at putting in multiplexing equipment to handle their functional music operations won a victory last week when the U.S. Supreme Court upheld a lower court ruling that the FCC's 1955 regulation requiring functional music to be muti- plexed was illegal. The Supreme Court refused to review a Nov. 7, 1958 ruling by the U.S. Court of Appeals in Washington that the basis for the FCC's multiplex regulations was invalid (Broadcasting, Nov. 10, 1958). The Commission maintained that func- tional music was not broadcasting. The appeals court, in a two-to-one decision last year, said that the FCC's position that functional music is non-broadcast- ing in nature is not supported by the Communications Act. The case involved the FCC's refusual to extend simplex operation by WFMF (FM) Chicago. This ruling was taken to the Supreme Court by the FCC and the Solicitor General of the U.S. Last week's action invalidates the four-year-old regulation. FCC attorneys acknowledged that this latest result wipes out the multiplex re- quirement, but pointed out that the Commission may still accomplish the end result by reshaping its order on grounds other than those used in 1955. The Commission is considering regula- tions to authorize commercially stereo- phonic broadcasting and it is surmised that this proceeding may give the FCC another chance to weigh the question of functional music broadcasting. Augment • Most fm stations aug- ment their income from regular broad- casting by arranging to supply special- ized programs to restaurants, factories, supermarkets, banks, hotels, etc. Receiv- ers placed in these establishments are equipped to become silent during com- mercials and voice announcements, re- sulting in background music-type recep- tion. It was this type of program which the FCC tagged as non-broadcasting. In an attempt to aid fm operators, whose income from regular advertising sources is generally meagre, the Com- mission concluded that the specialized broadcasting could be continued, but must be broadcast on a multiplex basis. BROADCASTING, October 19, 1959 Launching of Thor-Able mouse-carrying rocket. Cape Canaveral, Fla., July 23, 1958 FOR THOSE ONE-TIME-ONLY SHOTS, WE COUNT ON 930 AND 931 FILM" That's what Jay Weand, Chief Photographer, WCKT-TV, Miami, tells us "Our photographers have to have a film they can de- pend on. That's why we use nothing but Du Pont Type 930 and 931 Rapid Reversal Films, from the North Pole to the South Pole — and still come up with a good news picture. "But there's a good deal more to newsreels for TV than just getting a good shot on film," he continued. "The most important thing is to get a consistent picture that will show well on the TV screen. The wide latitude of DuPont film helps us get pictures that consistently come up to the high standards we've set." There's a DuPont Motion Picture Film to meet your high standards, too. For more information about DuPont's fine films, write Du Pont, 2432A Nemours Building, Wilmington 98, Delaware. In Canada: Du Pont of Canada Limited, Toronto. Better Things for Better Living . . . through Chemistry BROADCASTING, October 19, 1959 a 7 A U.S. MOUNTAIN LABORED Agriculture Dept. brings forth survey mouse in findings of newspapers as mass media The U.S. government has entered a new field — official evaluator of mass media. A Dept. of Agriculture survey cover- ing fewer than 700 households, provid- ed the basis for sweeping statements measuring the influence of newspapers, radio and tv. Newspapers came out on top, especially in newspaper versions of the survey — versions that avoided some of the information covering the impact of radio and tv. Newspaper accounts of the survey inspired indignant protests from broad- casters who wondered why the Dept. of Agriculture and its Extension Serv- ice had been drawn into this sensitive and competitive field. W.D. Rogers, president of KDUB- AM-TV Lubbock and other stations, sent a stiff protest to Sen. Lyndon Johnson (D-Tex.), majority leader, and other legislators. He said: "It seems an exorbitant and ridicu- lous waste of the taxpayers' money to attempt to duplicate in this area the existing survey services." The Dept. of Agriculture study was conducted by S. Q. Hoobler, of the Extension Service. Published results showed that on the basis of local re- search, newspapers were the top-rank- ing medium used in obtaining informa- tion about food marketing. Basic stud- ies were conducted in Raleigh, N.C., with some later studies in the Wheeling- Steubenville area of West Virginia- Ohio, and Lake Charles, La. An article covering the Hoobler sur- vey was published in the October issue of the department's Agricultural Mar- keting magazine. The article summar- ized results of an "exploratory study with some implications for extension consumer marketing problems." The study was designed to develop ways to obtain information on motiva- tions and values influencing food-buy- ing decisions; interest in. need for, and lack of knowledge of marketing in- formation by household food buyers, and effectiveness of mass media in reaching buyers with consumer mar- keting information made available through extension programs. The section on selection of mass media follows: Vary Greatly • "Each medium ap- pears to vary greatly among geographi- cal areas in its effectiveness as an outlet for marketing information. This prob- ably is largely due to variation in the philosophy of the managers of the mass media outlets as well as to types of professional people conducting pro- grams. "Since this study was conducted in only one urban area, it is felt that there were few findings which warrant appli- cation to other areas of the United States. In view of the findings from this study, however, and a brief review of other extension studies relating to mass media use, a few generalized statements appear applicable beyond the Raleigh area. "Newspapers appear to be the best medium for both food advertisements and for marketing information on food; the three studies reviewed would indi- cate this to be true. In the study at Raleigh, all homemaker groups indi- cated newspaper advertisements a principal source of food information. Thus, the general practice of submitting food-marketing information for the newspaper foods section which contains the ads appears to be very logical. Be- cause of the importance of food adver- tisements, any assistance to the inter- ested retailers through providing them with educational marketing information which could be used in ads would prob- ably pay dividends for the program. "Limited" • "Due to the limited radio and tv media time allocated to food information in Raleigh, no gen- eralized statements beyond Raleigh ap- pear warranted. There appears to be some possibility, however, that food in- formation over radio and tv might reach some low-income, lower educated home- makers more efficiently than would arti- cles on food in newspapers." A tabulation of findings for 685 re- sponding households was given for the question, "How do you, yourself, prefer to get information that would be helpful to you in your food buying — over the radio, over television, at meetings, through pamphlets or leaflets, or through newspapers?" The all-house- holds results follow: Newspapers 59.9%; pamphlets 17.7%; television 14.6%; radio 8.7%; meetings 1.0%. A second table showed results for the question, "There are several ways in which homemakers may get information for shopping for foods. Would you please look at the list on page. 9 [of a booklet]. Please tell me which of these you have gotten information from on food shopping within the last two or three months?" The media replies for 679 households showed (multiple an- swers ) : Food advertisements in newspapers 82.3%: food advertisements in maga- zines 28.1%: articles about food in newspapers 27.5%; food advertisements on television 27.3%: food advertise- ments on radio 26.8%: food programs on television other than advertisements 12.8%; radio programs about foods, other than advertisements 9.8%. The Agricultural Marketing article cited examples in which radio, tv and newspapers were used successfully in a Georgia educational program on peaches. "Newspapers told of the heavy supply situation, and a special Sunday magazine article featured the Georgia peach crop," the article stated. "At the same time, many people were hearing about the availability, price selection and care of peaches over the radio. Eleven radio spots ran full blast for three weeks. "On television, the picture story of peaches was told. One station offered free pamphlets on freezing and canning methods. More than 1,200 requests poured in — the greatest response this station had ever had for free literature." FCC may rescind KATZ power increase KATZ St. Louis has not been "dili- gent" in proceeding with construction of facilities to increase nighttime power from 1 kw to 5 kw and therefore should be denied an extension of time of its construction permit, FCC Hearing Ex- aminer Annie Neal Huntting ruled last week in an initial decision. Owned by Rollins Broadcasting Co., KATZ first received the increased power authoriza- tion in March 1957 and has had three extensions of completion, the latest of which expired Dec. 1, 1958. Examiner Huntting. in her proposed action cited failure to construct, say- ing: "Rollins has not been prevented from constructing but has elected not to con- struct . . . because of the planned re- routing of a highway in the vicinity of the transmitter site . . ." the examiner stated. "It is clear from the findings that the applicant could go forward but has elected to await the outcome of the highway placement. This is the appli- cant's business judgment and, however commercially prudent, is quite unre- lated to the public interest in the early institution of a nighttime increase in the power of station KATZ." GREATER COVERAGE in the thriving 13 -county market surrounding Rochester, N. Y., is just one important reason why more and more advertisers select WROC-TV for successful selling campaigns and new-product tests. In this rich Western New York area, with its heavy concentration of highly skilled industrial and specialized agricultural workers, more than a million people spend over $2 billion a year for products and services. According to Nielsen (NCS #3), WROC-TV-celebrating its tenth anniversary this year-provides advertisers with considerably greater coverage of this two-channel market than its competitor. Using a standard 25% cut-off point (based on number of TV homes in a county that view a station at least one night a week), NCS #3 shows the competitive channel adequately covering only seven of the 13 counties reached by WROC-TV. In terms of viewer homes reached daily, this means WROC-TV delivers to advertisers 42% more coverage in the daytime ...31% more coverage in the evening. For information about specific availabilities and how you can reach more adults on WROC-TV, Rochester's first and most powerful station, call your Petry television representative. NBC-ABC • CHANNEL 5 • ROCHESTER WGR-TV, WGR, Buffalo, N. Y. • WROC-TV, Rochester, N. Y. • WNEP-TV, Scranton-Wilkes-Barre, Pa. WSVA-TV, WSVA, Harrisonburg, Va. • KFMB-TV, KFMB, San Diego, Calif. • KERO-TV, Bakersfield, Calif. The Beatniks don't... ...but everybody else in BUFFALO prefers WBNY Best Buy in the Buffalo Market Call Jack Masla PROGRAMMING 20TH CENTURY-FOX IS 'BUYING' Major movie studio is going ahead quickly to buy stations, expand its tv business 20th Century-Fox Film Corp. is in a "damn the torpedoes, full speed ahead" mood in television. It wants to acquire tv stations, and means to pur- chase them as soon as possible. The company also has a "grand design" on other phases of the tv business. These "hopes" of 20th are for sure. But so far, 20th is uncertain as to a timetable. Much of its springboarding into various phases of tv will depend on the "appropriate time." Based on an interview last week with Peter G. Levathes, former Young & Rubicam director of radio-tv and the newly appointed president of 20th's tv subsidiary (20th Century-Fox Televi- sion Productions Inc.), the following summary represents the management thinking on tv. Mr. Levathes, at the time of the interview (Oct. 14) had been "on the job" but two days. • Station ownership — Negotiations are underway with several tv stations and 20th Century-Fox will discuss a deal with any station. As yet the com- pany has not entered into a new pur- chase agreement. (It is known that 20th Century-Fox is negotiating with the Gannett Newspapers for the purchase of Ch. 13 KOVR (TV) Stockton, Calif. [Closed Circuit, Oct. 5]) and appar- ently also has expressed interest in KMBC-TV Kansas City. The motion picture firm has an application pending for FCC approval of its $4.1 million buy of Ch. 9 KMSP-TV Minneapolis. • Film production for tv — Mr. Le- vathes was to leave New York over the past weekend for an extended stay in California to look over the production set up. The company has The Many Loves of Dobie Gillis on CBS-TV (Tuesday, 8:30-9 p.m.), Five Fingers on NBC-TV (Saturday, 9:30-10:30 p.m.) and Adventures in Paradise on ABC- TV (Monday, 9:30-10:30 p.m.). Another series, Last Frontier, is being made with CBS-TV. The series will be made up of hour-long episodes with Alaska the setting. 20th plans to continue to make both half hour and hour-long shows, the lat- ter being developed for network sale. It also will use its literary properties. The company's aim: "top quality" film. • Syndication — 20th Century-Fox hopes to enter the syndication field at the "proper time." It has not yet de- veloped an organization for this pur- pose. • Commercials — The company ex- pects to enter this phase of tv but not before the tv film production plans are formulated. The firm has found many approaches to commercial production (for advertisers and agencies). This as- pect appears to be far down the list. Those features released from 20th Century-Fox's pre- 1949 library thus far have been distributed by National Tele- film Assoc. Etv: help to kiddies? The National Education Television & Radio Center this month begins test- ing a children's program it has spent 10 months developing. Three versions of a half-hour series, What's New, be- gin five-week runs on KCTS (TV) Seattle, KRMA-TV Denver, KUED (TV) Salt Lake City, WTHS-TV Miami. WYES-TV New Orleans and WMVS- TV Milwaukee. Among questions the test, lasting five weeks, will try to answer, is whether educational tv can supply all of a child's program needs. To this end, test shows are loaded with varying "pay- loads" of entertainment and general educational values for the 7-12 year- olds. Results will be evaluated by the NET with the help of schools. The test will guide selections for a What's New series next year. BMI selling BMI Broadcast Music Inc. last week was in the process of disposing of its popular-music publishing arm. also known as BMI. Negotiations were in progress with Columbia Pictures, through its Screen Gems subsidiary, for sale of all rights — except performing rights — -in a group of several hundred tunes published by BMI. Columbia would acquire both recording and publishing rights in this music, but the performing rights — which BMI licenses to broadcasters and others — would be retained by BMI. Nor would the deal affect Associated Music Publishers, BMI subsidiary which publishes serious music and acts as agent for con- cert music of certain European publishers. 90 BROADCASTING, October 19, 1959 VIDEO TAPE MADE ONLY BY 3M BROADCASTING, October 19, 1959 Rehearsal's over. The talent's ready. The one-minute commercial goes on tape. Then — in instants — the commercial's on the monitor, ready for approval. No time lost for processing. And no money wasted on expensive editing. Should a re-take be needed, another taping's done in just one minute. Best of all, the taped commercial has "live" quality . . . you get a wider, truer contrast range and signal detail than has been possible by photographic recording . . . involving tolerances of three ten-thousandths of an inch. Amazing video tape is made only by 3M ... a product of the 3M Research that pioneered magnetic tape. You can rely on erasable, re-usable "Scotch" brand Video Tape. J^IHNESOTA JOINING AND ^^Ja NUFACTURING COMPANY ...WHERE RESEARCH IS THE KEY TO TOMORROW '4^Gffl2j[jJ^!> "SCOTCH" and the Plaid Design are Registered Trademarks of 3M Co., St. Paul 6, Minn. Export: 99 Park Ave., New York. Canada: London, Ontario. © 1959 3P/I Co. 91 THE MAN BEHIND DAVE SUSSKIND Al Levy is 'papa' and executive genius of Talent Assoc. Mention the name of David Susskind in a conversation, and it's fairly certain that it will be recognized by all present. His many excellent tv productions un- der the Talent Assoc. banner, along with thought-provoking appearances at countless seminars and mentions in the press, have added up to make the Suss- kind label synonymous with creative programming. But on other occasions the question may be heard, "Who's that chap talk- ing with David Susskind?" And the an- swer from those more thoroughly versed in the business side of tv could be, "Alfred Levy." This may exaggerate the silent part- ner role of Mr. Levy as the "unknown associate" of Talent Assoc. But, Mr. Levy, president and partner, says it "won't hurt" him if instead of being recognized as a personality it is said of him: "See that little guy? He's got a million dollars in the bank." Known or not, Al Levy lives the good life. He hangs his hat in an apart- ment in New York and in two western homes: located in Nevada and in his native Arizona. Matter of fact, he pays taxes on a fourth residence as well — in New Hampshire. He allows as how he pur- chased this hideaway chiefly for his wife, Ruth Sitarr (actress Therese Hunter), who enjoys the area for winter skiing. Papa Levy • The 47-year-old Levy is a bit under average height, dresses and also speaks with a casual air. His hair is thinning. He observes: "At the office I'm known as 'father.' I'm the one they Al Levy (l), Dave Susskind Agree: 'We want to do the best show' 92 come to when they have problems." Not that he and partner Susskind don't have a few of their own: "We're in a complicated business," he reflects. "It's a problem of ratings and reviews. If we get the reviews, the sponsor wants to know about the ratings. If it's ratings we have, he wants the rave reviews." To Mr. Levy, who founded Talent Assoc., the firm "stands for something" in television. He built it without names, "we thought ahead; we did it all by ideas and by doing something better." This is the Al Levy credo. If he ran a candy store, he would strive for a better layout, a better product and — naturally — it would be merchandised better. The personal relationship with Mr. Susskind is very close. Ever since Talent Assoc. began to "stand for something" in tv, Messrs. Levy and Susskind have worked together in overall planning and in the creative and productive aspects. But the former is the business man of the firm; Mr. Susskind, executive pro- ducer (and executive vice president), is the skilled craftsman who understands technique. On the "outside," and in the office, too, the unusual duet complement each other. The older partner avers that traits of flamboyance and provocativeness, or even seeming provocativeness endow Dave Susskind with the image of a "man who rides the white horse." Early in their association, the up-and- coming Levy worked in the same office and at the same desk with David Suss- kind. As activity increased, more and more actors and directors "used to come in to see Dave. It got impossible. Now I have my own desk." While humor is often present when "papa" speaks of his younger partner, the well-known producers apparently harbor an understanding towards one another which springs from an amalgam of professional and personal respect. No Argument • In their 10-year as- sociation— believe it or not — the two have "never had an argument." "Mr. Susskind," Al Levy admits, "was provocative when first he ex- pounded his views during tv's sterile sea- son. Now people in the industry are shooting at him. " 'Why no originals?' they ask. These people are naive. They fail to realize that an advertiser puts half a million dollars into a show — and the sponsor won't let the producers take a chance." Ulcers? Seemingly, Mr. Levy courts them. His day is consumed in generous measure, both on the phone and in per- BROADCASTING, October 19, 1959 PH I LCO MICROWAVE SYSTEMS . . . provide top quality reproduction of relayed video signals ... at low cost! PHI LCO MICROWAVE SYSTEMS provide true fidelity point-to-point relay of "off-the air" television programs over short or long hauls, at minimum cost. Stable, broadband transmission makes Philco Systems equally applicable to Community TV and S-T-L relay of NTSC compatible color or monochrome signals, including audio program channel. With 1 full watt output, built-in metering and test circuits, fully automatic standby . . . Philco Microwave Systems assure dependable, unattended, continuous operation. • PLUS PHILCO'S COMPLETE TURNKEY SERVICES: Site Survey • System Planning • Installation • Field Service PHILCO TLR-6 TRANSMITTER • Operates in 5900 mc to 7125 mc bands • Highly reliable, unattended operation • Simplified maintenance • NTSC compatible color or monochrome • 1 full watt output • Full 15 KC audio channel multiplexing • Automatic standby • Built-in metering and test circuits Write today for catalog sheets describing Philco TLR equipment Government & Industrial Division, 4718 Wissahickon Ave., Philadelphia 44, Pa. In Canada: Philco Corporation of Canada Limited, Don Mills, Ontario BROADCASTING, October 19, 1959 93 MAXIE" Salutes OVALTINE THE WANDER COMPANY The Wander Co. has joined the Honor Roll of Advertisers who chose WFGA-TV to carry its sales messages to more than a quarter- million Florida-Georgia TV homes. The Wander Co. is using a year's schedule of over 300 spots, and these spots — combined with WFGA- TV programming — will provide top selling power for Ovaltine. "Jaxie" is proud to have Ovaltine and the Tatam-Laird, Inc. adver- tising agency of Chicago on its growing list of prestige advertisers. NBC and ABC Programming Represented nationally by Peters, Griffin, Woodward, Inc. WFGA-TV Channel 12 Jacksonville, Florida FLORIDA'S COLORFUL STATION son, trying to "straighten things out." At Talent Assoc., he admits "com- promises are sometimes necessary." On the other hand, he insists, "We want to do the best show in spite of it. We do not want to feel that the air would be better off without our program." His bills for getting a project off the ground are staggering. Five specials per month, he notes, mean about $1.5 mil- lion in production, "more than it would take to finance eight Broadway shows." Whipping Boy • Somehow, New York is his pet whipping boy, and there are those who might think this odd con- sidering the fact that "Baghdad on the subways" was at least the climate for his phenomenal success. He dimly views "antics" to bring in certain activities; for example, a second ball club. But when it comes to live tv, he charges "we are conveniently ignored . . ." Yet the industry, he points out, "employs more people than baseball ever could hope to." He alluded to the building on Second Ave. where Art Carney has been re- hearshing a show for a series being pro- duced for General Motors by Talent Assoc. A sign outside of old Central Plaza Hall, languishing in the lower East Side, offers the premises for hire to weddings. "See what I mean?" sighs Mr. Levy, who apparently wouldn't be surprised to find a band of gypsies encamped there one of these mornings. Averse to Hollywood, nonetheless, he believes that a few talent agencies con- trol motion pictures. He asserts that this is the "economics of the business. They can get performers only by giving a piece of the business to them." Fea- ture filming is out, unless "you make a 'Blob' or a 'Spider.' I cannot do this type of picture." This summer, Talent Assoc. produced "Raisin in the Sun" (a successful Broadway play) for Columbia Pictures but, he reminds, it was filmed in New York. He cautions that film is not in- ferior in television but "we know the live business and feel we are best there. It's where we've been the most success- ful." Up The Ladder • Mr. Levy studied at Arizona U., received three degrees, the last one in law. He practiced in Dallas in 1935 but the depression was too much and he migrated to Los An- geles. On a golf course, he met Jimmy Saphier, a top representative, who urged him to enter the talent field. During this phase, Mr. Levy handled Herbert Marshall's first radio endeavors, Doris Day for a while, and managed Frank Sinatra who was moving into the bigtime. (He directed and produced the singer's radio show.) In 1945, Mr. Levy formed Century Big business Talent Assoc. has become big business: it meets a payroll in seven or eight figures, expects to gross $15 million this year. This activity goes hand in glove with the trend toward more dra- matic showcases. Mr. Levy's firm alone will turn out 33 specials on all three networks in the 1959-60 season while continuing with the Armstrong Circle Theatre alter- nate-week series. Artists with Richard Dorso (now with Ziv) and Martin Melcher (has since married Doris Day and is her business representative). While visiting the firm's New York office in 1947, Mr. Levy ran into a young man about 24 who ob- viously was cooling his heels in the waiting room. "Who are you?" asked Mr. Levy. That was his introduction to David Susskind, whom Mr. Levy immediately liked and brought into the firm. When Century — which represented talent — was disbanded soon afterward. Mr. Susskind with Mr. Levy's help joined Music Corp. of America while Mr. Levy proceeded to find out how to lose money trying to salvage family shipping, farming and other interests (some of this has since been recouped). Talent Assoc. was formed March 10. 1949. Mr. Levy then had $10.10 in his pocket, all that remained after a disastrous fling at keeping the once- lucrative family enterprises above water. When most of it submerged in the late 40s, Mr. Levy, along with a brother, saw the $ 1 million they were worth go under in about a year's time. The TA Story • The new company represented producers, directors and other creative talent. It began to pro- duce shows, too. Finding it couldn't do both, it went into full production rather than representation. Early shows in- cluded a Philco program, "Mr. Peep- ers" and "Treasury Men in Action." He soon had Mr. Susskind back with him for a six-month stay. As the business progressed and Dave Susskind stayed on, Mr. Levy offered Dave Susskind a 60-40 share in profits. Later he found this arrangement non- sensical and told Dave so. They made it a 50-50 arrangement. Not All Sixpence • He thinks beyond the profits. There's the example of more than 20 hours used to get one scene "right" in "Body and Soul" (telecast Sept. 28 on CBS-TV as first in this sea- son's DuPont Show of the Month series). Taping of the final prize fight 94 (PROGRAMMING) BROADCASTING, October 19, 1959 episode was at Madison Square Garden (a privilege for which TA paid well to move equipment and talent into the Garden in the wee morning hours) and more than 100 extras hired. "We lost monev on the show/' Mr. Lew grum- bles. ' In operating Talent Assoc., Mr. Levy estimates it costs S20.000 a week "to run the office." The payroll for talent alone should run $3-4 million this sea- son. Now that most live dramatic shows are on tape, the schedule is tight. In a single month, four or five shows are produced, though on different target dates of readiness. There's little turnover in the perma- nent creative staff (about 55 people). These are writers, producers, associates, directors and their assistants, and edi- tors (whom he considers the excelsior in packaging a show). When production is in high gear, the staff can mushroom to 200 or more. Rx for Success • Why is Talent Assoc. successful? "Personality is a nothing" in this business, its bossman answers. Talent Assoc. was not "just lucky", but can produce a good product: "We are good salesmen, we sell our- selves with a guarantee that our product is a little better." Mr. Levy also explains that "we are different from Music Corp. of- America, William Morris Agency or General Artists Corp. "We sell what we create, not what somebody else made. We don't charge the agent's sales fee which is 10% over the price of the show, and we sell our product for about 10% less than that of other production firms which have quality product. So we have a 20% edge." That 20% edge, concludes Mr. Levy, ex-talent agent and a whiz at percent- ages, glints like new-found gold to the tv advertiser. NEA tv series The National Education Assn. is going into tv on a regular basis this year with a 13-week half-hour series. The School Story. It debuts on some 260 stations this month and next, in public service time. The first film is a report by Dr. James B. Conant. president emeritus of Harvard and former ambassador to West Germany, based on his book. "The American High School." Loca- tions are Washington NEA offices and two high schools. Narration is by Actor Ralph Bellamy and production-direction by Arthur D. Morse, reporter-director of several CBS-TV See It Now shows, and writer. The entire series is under direction of the NEA press-radio relations divi- sion, with Stuart Finley as executive producer. HARRIS "Level what?" "Level Devi!, sir. It's a new concept in leveling amplifiers developed by Gates." "I haven't bought one. Has anybody else?" "Oh, yes sir! And both radio and television broadcasters from coast to coast are shouting its praises." "What are they saying?" "Well, for example, Mr. Stan Sadler, chief engineer of WMTV, Madison, Wisconsin, reports: 'to say that we are happy with the Level Devil would be the understatement of the week. No other amplifier built will do what the Level Devil does.' Mr. Hulon Mathis, chief of WSJC, Magee, Mississippi, says—'/ can think of no words which can express my true appreciation of such a fine instrument. Its un- equalled performance in the gain as well as its limiting is wonderful.' And Mr. John A. Maxson, KIDO Radio, Boise, Idaho, writes— 'It makes automatic allowance for inaccurate operation by control personnel, and with one-man com- bination operator-announcers handling the transmitter in- put, our station does a better job with reliable automatic level control, as provided by the Level Devil.' See what I mean?" "Hmmmm. Where can I get more information?" "Just write the Gates Radio Company, Quincy, Illinois, for Bulletin 107-A. It describes the Level Devil in full detail." "Thanks. I'll just do that." GATES RADIO COMPANY Subsidiary of H arris-lntertype Corporation INTERTYPE CORPORATION QUINCY, ILLINOIS Offices in: HOUSTON, WASHINGTON, D.C. International division: 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY BROADCASTING. October 19, 1959 95 Advice on mid-season show replacements "A sponsor who buys a mid-season replacement from nothing more than a format (and possibly a shooting script) is courting suicide," Philip N. Krasne, president, California Studios, stated last week. Mid-season mortality seems to be an inescapable fact of tv life, Mr. Krasne observed. But, he added, this is no rea- son for replacing one failure with an- other series with no better life expect- ancy. To avoid this costly error, he sug- gested that the advertiser who, come November, is "thoroughly disenchanted*' with his new tv series and has notified the network that he wants out, should appreciate a couple of facts about the production of a tv film series. First fact, Mr. Krasne asserted, is that "it is physically, artistically and logistically impossible for any producer to deliver a series that will hold up as a mid-season replacement if he has nothing but a single pilot film in late fall. It is impossible to make a good television series from a standing start." Next fact, he continued: "Neither the sponsor nor his advertising agency, nor even the network, should ever buy a mid-season replacement after looking at only a single pilot. No matter how good the pilot may be (and there are plenty of ways to make them look good) it cannot possibly be representative of the rest of the series if the producer has nothing more to offer as visible evidence of where he is going from there." With those negative facts presented, Mr. Krasne made some positive sugges- tions for the advertiser, agency and net- work to follow when shopping for a mid-season replacement: "Demand that a producer audition more than a single pilot. It is not un- reasonable to expect to see at least two completed shows, preferably more. "Demand that a producer show at least two (preferably more) additional final shooting scripts. "Ask a produer for tangible evidence that he knows where he is going from there. Ask for several additional story lines. "Do not even discuss a proposition that is offered on the basis of only for- mat and script." As one who has been producing films for television for more than 10 years, Mr. Krasne admitted that "it takes guts — and good banking connections — to sit on the end of a production limb, gam- bling $40,000 to $90,000 on the sale of a pilot film." But, he asserted, the pro- ducer who plans on providing a mid- season replacement that will survive has got to be willing to back his play with a lot more money and a lot more film. "The producer simply has to do this if he's interested in keeping faith with his buyer, if he's going to provide sub- stantial evidence of the quality of his series, if he's going to play his part in eliminating altogether the evil of re- placing a mid-season mortality with just another mortality." NEWSCAST SURVEY Radio listeners prefer news once each hour People prefer to get their radio news every hour rather than every 30 minutes. If they have a set time for listening to newscasts, it's most apt to be at noon or at 7 or 8 a.m., in that order. Many say they never turn on the radio for the specific purpose of hearing a newscast, but more say they turn it on at least once a day for that purpose, and even more say their sets are running most of the time anyway. That's what KREM Spokane found out about newscasts in a survey con- ducted in its market by Gerald Tre- maine, Marketing instructor at Spo- kane's Gonzaga U. The results, released last week, showed that of 500 Spo- kane residents queried, 288 preferred hourly newscasts (most thought more frequent reports are "repetitious"), 91 preferred them every half-hour (but many wanted only headlines at the half-hour mark, the report continued) , 26 thought three or four times daily would be enough and the rest had no opinion. Out of 150 who said they listen to a radio newscast at a specific time each day, 44 named the noon report, 32 the 7 a.m. newscast, 19 the 8 a.m. report, and 11 voted for 7:45 a.m. and 6 and 10 p.m. A total of 101 said they never turn on their sets to listen to a news show, but 80 said they do once a day, 32 twice a day, 20 at least three times a day, 48 once or twice a week, and 150 others said their radios are oper- ating most of the time. Multiple Answers • Asked to name their "main source" of "new news," the respondents gave multiple answers. Radio came out with 258 mentions, tele- vision 209, newspapers 322 and maga- zines 19. Another query found that 44 percent would turn to radio for details if they were "suddenly startled by an unusual number of sirens in the far distance"; next closest medium was the newspaper (4.6 percent). But almost a third would make a telephone call to find out; of these, 50 percent would call the fire or police departments, 13.5 percent a radio station, 13 percent a newspaper. Preponderantly (439 to 12) they wanted regular programming inter- rupted for special news announcements of "real importance." Tv Civil War series begins on WBC outlets The American Civil War, Westing- house Broadcasting Co.'s new tv series consisting of 13 half-hour programs saluting the upcoming Civil War Cen- tennial, started Oct. 4 on all WBC tv stations. The programs, based on orig- inal Matthew B. Brady photographs, trace the history of the four-year con- flict as well as the important events pre- ceding and following it. William J. Kaland, noted Civil War collector and national program director for WBC, and Roy Meredith, photo- graphic historian of the war, teamed up to write and produce the series, which took two years to produce. More than 3,000 authentic photographs covering 700,000 square miles of battlefield were used in the series. The musical back- ground is played by the London Light Symphony Orchestra and Queen's Hall Concert Orchestra. All but two of the programs are based entirely on the Brady pictures. The two exceptions de- pict the battle of the Merrimac and Monitor by using working models of the ships plus underwater photography for graphic portrayal, it was reported. Programmed in prime time, the se- ries is being telecast on KPIX (TV) San Francisco, KDKA-TV Pittsburgh, WBZ-TV Boston, KYW-TV Cleveland and WJZ-TV Baltimore. It also has been placed in syndication for showing across the country. Opens offices Richard H. Ullman Inc. (tv program, commercial producer-distributor), Buf- falo, has opened offices at 570 Fifth Ave., New York. Telephone: Circle 5-3111. Richard B. Ullman, the com- pany's vice president, is the new of- fice's general manager. • Program notes 'Cisco' in color • Ziv Television Pro- grams, N.Y., has claimed that its Cisco Kid has become the first western to colorcast a series of regularly-sched- uled programs. Color premieres were kicked off last week over WHDH-TV Boston, WAGA-TV Atlanta, WRC-TV Washington, D.C., and WGN-TV Chi- cago. A spokesman said Ziv Tv has produced all 1 56 half-hours of Cisco in full color in anticipation of demand for color product. Adds markets • Independent Televi- sion Corp., N.Y., reports recent pur- chase of its Four Just Men series by Progresso Foods Div. of Uddo & Taor- mina Co., Brooklyn, for Boston, Phil- adelphia, Baltimore and Detroit brings total domestic sales of the series to 127 96 (PROGRAMMING) BROADCASTING, October 19, 1959 YOU'RE ONLY HALF-COVERED IN NEBRASKA IF YOU DON'T USE KOLN-TV! markets and a gross of $1,450,000. Agency for Progresso Foods is Carlo Vinti Adv., N.Y. Hour-long tv series • Country Amer- ica, for past two years on KABC-TV Los Angeles, is being produced for syndication by Surrey Productions at Rockett Studios in Hollywood, where Surrey has taken office and studio space. The 39 musical shows are being taped, at the rate of one a week, but are also available on film, according to Nat Nigberg, executive producer. Jim Dancer directs. Outgrows home • Hunn. Fritz & Hen- kin Inc., film commercial production company which started operations 18 months ago at 38 W. 48th St., New York, moved Oct. 5 to new and larger quarters at 216 E. 49th St. Telephone: Plaza 2-1940. Social work film • Association Films Inc., New York, offers on free loan to tv stations, schools and community clubs a new 16 mm film on careers in social work. The 28 Vi -minute, black and white documentary was presented to the distributor by the Council of Social Work Education. The film is available from the following Association Films offices: Ridgefield, N.J., La Grange, 111., San Francisco, Calif., and Dallas, Tex. Tv tape • Paramount Pictures Corp. has designated Paramount Television Productions, subsidiary which also oper- ates KTLA (TV) Los Angeles, as its tv tape television arm. James Schulke, PTP vice president, said that the or- ganization will make and sell network tape pilots, enter the tape syndication field and rent production and vtr facilities to outside producers. Tv tape show producer • Jovi Produc- tions, Detroit, has been formed by Victor Hurwitz, producer-director, WWI-TV there, and John Alexander tv producer-advertising account ex- ecutive. The company uses the mobile vtr unit and production facilities of Giantview Television Network (divi- sion of Meilink Steel Safe Co.), Fern- dale, Mich., to produce Juvenile Court and other series for syndication. Sea show • Association Films is dis- tributing -The America's Cup Races, 1958," 21V2 minute color film, free. Transfilm Inc. shot the event for Thom- as Lipton Inc., whose founder, Sir Thomas, was a leading contender in the sport. A companion film, "The His- tory of The America's Cup." runs 28 minutes and also is available from the Association at these addresses: Broad at Elm, Ridgefield, N.J.; 561 Hillgrove Ave., La Grange, 111.; 1108 Jackson St., Dallas, Tex., and 799 Stevenson St., San Francisco. NO OMAHA STATION COVERS LINCOLN! ■ I | 'OMAHA SUJIO ARB 1955 1956 1957 1958 He ARB 'OH TW 37ie ctefai ytationb WXZO-TV — GBAND RaPIOS-KALAMAZOO ■■"ZZ — THE BUSINE5SWEEKLY OF TELEVISION AND RADIO 17 3 5 DeSales St., N. W . Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING S 7.00 ~ 52 weekly issues and Yearbook Number 11.00 □ Payment attached Q Please Eill name title/ position company name address city Send to home address Zone state BROADCASTING, October 19, 1959 97 FATES & FORTUNES Broadcast Advertising Mr. Mortimer Mr. Marks • Charles G. Mortimer, president of General Foods Corp., N.Y., elected to fill previously vacant post of chairman. Wayne C. Marks, executive vp since February 1958, succeeds him. Mr. Mortimer, who has been with GF since 1928 and president since April 1954, continues as chief executive officer, concentrating largely on future develop- ment and growth. He will also head newly created corporate development council. Mr. Marks, who joined GF in 1926, has been designated chief operating officer. GF board also promoted three vps — Herbert M. Cleaves, C. W. Cook and John A. Sargent — to executive vps. Messrs. Cleaves and Cook each will have six divisions reporting to them. Mr. Sargent will serve as chief of staff. E. Burke Giblin, division operations manager, succeeds Mr. Cleaves as general manager of Jell-0 Div., and Arthur E. Larkin Jr., divi- sion marketing manager, succeeds Mr. Cook as general manager of Maxwell House Div. George Hampton, senior executive vp, has requested leave of absence for health reasons, it was an- nounced. • James M. Adams joins Showacre, Coons, Shotwell Inc., Spokane, Wash., agency, as partner; firm name has been expanded to include Mr. Adams's. He takes over agency's media direction. Keith Oka named SCSA art director; Alfred E. Pierce named account executive and production assistant; Mary Ann Toepel joins agency as copywriter. Firm's new quarters are at W. 1229 Boone Ave. • Richard J. Sar- gent, vp of Westing- house Electric Corp., named to head new portable appliance di- vision at Pittsburgh, Pa. O. H. Yoxsimer, general manager of Westinghouse's East Mr. Sargent Springfield, Mass. ap- pliance plant, appointed general man- ager of company's radio-tv division plant at Metuchen, N.J. He is suc- ceeded by Richard S. Sheetz. ROCKY MOUNTAIN AREA— Long established 1 k. w. daytimer in single station market grossing in excess of $55,000.00 annually. Price— $90,000.00 with $20,000.00 down and remainder paid out over seven years. MINNESOTA DAYTIMER — 1000 watt. Combination studio and transmitter building. Near metropolitan area. Gross could be doubled for 1959. Priced at $90,000.00 with 29^ down. Balance on terms. HAMILTDN-LANDIS & ASSOCIATES. Inc. BROKERS • RADIO AND TEtEVISION STATIONS • NEWSPAPERS WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street Executive 3-3456 DEIaware 7-2754 Riverside 8-1175 EXbrook 2-5671 NATIONWIDE • NEGOTIATIONS • FINANCING • APPRAISALS • Bowman Gray, president of R. J. Reynolds To- bacco Co., Winston- Salem, N.C., since 1957, named chair- man and chief execu- tive, succeeding John Clarke Whitaker Mr. Gray who assumes newly created post of honorary chairman. F. G. (Bill) Carter, vp and sales man- ager, succeeds Mr. Gray as president. • Charles A. Hamilton, senior indus- trial motion picture writer-director for Convair Corp., Ft. Worth, Tex., and previously with KFJZ-TV Fort Worth and KTBC-TV Austin, Tex., appointed director of radio-tv department of Bevel Assoc., Dallas advertising and pr firm. • F. Winslow Stet- son, formerly vp, management repre- sentative and director at Needham, Louis & Brorby, N.Y., to C. J. LaRoche and Co., that city, as vp and marketing director. Mr. Stetson Cecil Bernsley, for- merly with marketing department at Ted Bates & Co., N.Y., and prior to that, director of advertising of Food Fair stores, joins LaRoche as market- ing executive. • Howard Gorman, formerly sales and advertising manager of Gaines Div. of General Foods, appointed to new post of merchandising manager for Real-Kill insecticides, Kansas City. • Samuel Arnold Allen, formerly space advertising manager for United Air Lines, joins Fuller & Smith & Ross as media director of Chicago office. Win Roll, account executive at Fuller & Smith & Ross, N.Y., appointed account supervisor. He will supervise group of accounts which includes Raytheon, Westinghouse Elevator Div. and War- ing products. • Rosser Reeves, board chairman of Ted Bates, N.Y., elected to Advertis- ing Federation of America's board of directors. • William A. Foxen, formerly vp of Benton & Bowles, N.Y., to Joseph Katz Co., that city, as vp and account super- visor. • Irving Gould, formerly creative vp of Lavenson Bureau of Advertising, Philadelphia, announces opening of his own agency, bearing his name, at 225 S. 15th St., that city. • Ben K. McKinnon, general manager of WSGN Birmingham, Ala., named 98 BROADCASTING, October 19, 1959 governor of Advertising Federation of America's seventh district. Other offi- cers: Otis Segler, WDEF-TV, Chat- tanooga, first It. governor; Wilbur Kurtz Jr., Coca-Cola Co., Atlanta, second It. governor; Tom Buntin, Bun- tin & Assoc., Nashville, third It. gov- ernor; Jack Casey, Alvin H. Meyer Adv., Baton Rouge, secretary, and C.A. Rogers, Petroleum Chemicals, New Orleans, treasurer. • James Andrew McGarry, 41, assist- ant to president of Batten, Barton, Dur- stine & Osborn, N.Y., died last week in Manhattan, following lengthy illness. Prior to joining BBDO, in 1945 as man- ager of radio promotional and publicity department, Mr. McGarry was execu- tive secretary of Archdiocesan Union of Holy Name Societies. Mr. McGarry's widow, former Eunice Dixon, was time- buyer at BBDO when couple met. • Alan Bautzer, formerly promotion director of KYW-TV Cleveland, named cre- ative director of Al- lied Adv., that city. He was previously in similar capacity with Crosley Broadcasting Mr. Bautzer Corp ? and .prjor tQ that, associated with NBC, New York, and Fuller & Smith & Ross, Cleveland. • John F. Tucker Jr., formerly indus- trial copy supervisor at Erwin Wasey, Ruthrauff & Ryan, to Gray & Rogers, Philadelphia advertising and pr agency, as creative supervisor in advertising de- partment. • John T. McGrath, formerly national sales manager for RCA Service Co., to Gaynor & Ducas, N.Y., as account executive. • William W. Belcher, formerly media buyer with Young and Rubicam, L.A., named associate media director at McCann-Erickson, that city. • Stephen A. Gardner, formerly with George Patton Adv., Hollywood, ap- pointed merchandising director of Beckman, Koblitz, L.A. • Mrs. Paula Carr Reece appointed radio-tv director of Gulf State Adv. Agency, Houston. • Leslie W. Wallwork, formerly timebuyer at J. Walter Thompson, S.F., to Erwin Wasey, Ruthrauff & Ryan, L.A., in similar capacity. • Gerry J. Schnur, formerly vp and account executive at Reach, McClinton & Pershall, Chicago, to account service staff of George H. Hartman Co. there. • Reginald Dellow, vp and media BROADCASTING, October 19, 1959 director of Grant Adv., elected presi- dent of Chicago Agency Media Group, other officers: Richard L. Rogers of John W. Shaw, vp; Dolores Hagedorn of Keyes, Madden & Jones, secretary, and Harry C. Pick, Edward H. Weiss & Co., treasurer. • F. Curtiss Eastman, member of ac- count management staff for past six years at Earle Ludgin & Co., Chicago, to Foote, Cone & Belding, that city, as account executive. • Howard E. Rieder promoted from assistant advertising manager of Thomas Organ Co., Sepulveda, Calif., to adver- tising manager. • CM. (Pat) Barry appointed account executive with Clarke, Dunagan & Huff- hines, Dallas. He was national coopera- tive advertising manager of Dr. Pep- per Co., (soft drinks), that city. The Media • William T. (Tom) Hamilton, sales man- ager of WNDU-TV and general manager of WNDU Radio, South Bend, Ind., ap- pointed acting gen- ^mik mm era' manager of those mm* m. MMUMi Notre Dame broad- Mr. Hamilton cast properties. Mr Hamilton succeeds Bernard C. Barth, who died Sept. 22. Mr. Hamilton has been in broadcasting 25 years and, prior to joining WNDU-TV in 1955, was with WOR and WNEW New York, ABC Radio network, NBC Spot Sales and CBS. • Lawrence M. Turet, operations manager of WXIX (TV) Milwaukee, promoted to executive vp and station manager. Prior to joining WXIX in July, Mr. Turet was with WITI-TV, that city. • Harvey L. Hudson, general manager of WLEE Richmond, Va., elected vp and director of Lee Broadcasting Corp., which owns station. • Charles M. Kenyon, formerly sales and advertising manager of eastern di- vision of Frito Co., Dallas, appointed director of marketing for Metropolitan Broadcasting Corp. (WNEW-AM-FM- TV New York, WTTG (TV) Washing- ton, and WHK-AM-FM Cleveland). • Norman Felton appointed general program executive, CBS-TV, Holly- wood. He will be administratively re- sponsible for Playhouse 90 and other film and live productions. • Leonard P. Goorian named to new post of exploitation manager for WKRC-AM-FM-TV Cincinnati. He was formerly manager of WZIP Covington, "NATURALLY, I LISTEN TO KFWB" "For satisfaction from a perfect, precision machine that makes a winner, give me sportscar competition. In broadcasting, that same pre- cision . . . perfectly tuned . . . comes through to me with KFWB ... so, naturally, I listen to KFWB." The KFWB audience gives you more men, women, children . . . more everybodies . . . than any other Los Angeles station. Buy KFWB . . . first in Los Angeles. 6419 Hollywood Blvd., Hollywood 28/ HO 3-5151 ROBERT M. PURCELL, President and Gen. Manager JAMES F. SIMONS, Gen. Sales Manager Represented nationally by JOHN BU1R & CO. WSYR Delivers 85% More Radio Homes Than The No. 2 Station In an area embracing 18 counties, 402,670 homes, 1.5 million people with a $2.5 billion buying-power . . . WSYR DELIVERS MORE HOMES THAN THE NEXT tWO STATIONS COMBINED Top programming Top facilities Top personalities make the diffe ere nee. I 'All figures NCS No. 2, weekly coverage Reprejented Nationally by THE HENRY I. CHRI5TAL CO., INC. Nfl IO*« • »OSION • CHICAGO OmOIT • JAN flANCISCO l-i- i-r f« r inihirnnir nr™1j^£Z.'^~lp£ ' j 11 -i ji SYRACUSE, N. Y. • 570 KC 99 Ky., and prior to that, executive pro- ducer with WKRC-TV. He will handle special events on local level, client and station functions, contests, etc. Mer- chandising, promotion, local advertis- ing and other services of direct client nature are handled by Lila Lambert, promotion and merchandising manager. Carl Flickenger, formerly with WZIP, joins sales staff of WKRC-TV. • Jack Stelling appointed general manager of WCME Brunswick, Me., succeeding Raymond B. Durgin, who joins WJAB Westbrook, Me., in similar capacity. • Ernest E. Stern, formerly director of advertising, promotion and publicity for ABC-TV, Hollywood, to CBS-TV, that city, as director of press in- formation. He suc- ceeds Robert Blake, who assumes post as director of special projects for CBS- TV press information, Hollywood. • Ron Barrington named station man- Mr. Henry Mr. Stern ager of KAJR Tucson, Ariz.; John Hyde appointed director of programs and production. • Elliott W. Henry Jr., director of adver- tising, promotion and press information for ABC, central division, and its WBKB Chi- cago, named ABC-TV director of informa- tion, Hollywood. He is succeeded by James M. Asher, his assistant since 1958. • Henry W. Levinson promoted from staff member of ABC-TV network sales development department, N.Y., to man- ager. • Jack Sullivan named promotion di- rector of KIRO-AM-FM-TV Seattle, Wash. He operated publicity and pro- motion agency in that city for past two years. o Amram Nowak, formerly executive producer in charge of live programming for Metropolitan Educational Television Assoc., N.Y., to WABC-TV New York, as assistant program director. Cincinnati, Ohio? Bangor, Maine? Savannah, Georgia? NO, THIS IS "KNOE-LAND J J North Louisiana, South (embracing industrial, progressive Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise $ 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 KNOE-TV AVERAGES 78.5% SHARE OF AUDIENCE According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100%, and for 278 weekly quarter hours 92% to 100%. KNOE-TV Channel 8 Monroe, Louisiana Photo: Forest Products Division, Olin-Mathieson Monroe, Louisiana. CBS • ABC A James A. Noe Station Represented by H-R Television, Inc. Chemical Corp, West • Patricia Lyon Wright, formerly with KLAC Los Angeles, named pro- motion and research director of KPOP. that city. • Mike Cline, formerly air personality with KRIO McAllen, Tex., to KILE Galveston, as program director. • Milton Frankie, producer-director with KYW-TV Cleveland for past V/% years, appointed director of operations. • John L. Cofoid, formerly assistant promotion manager of WOW Omaha, appointed assistant sales promotion manager of WLS Chicago. • Ken Johnson, ac- count executive with NBC Tv Spot Sales in San Francisco, ap- pointed sales manager of WNBQ (TV) Chi- cago. He succeeds Russell Stebbins, who died Aug. 26. Mr. Johnson will report to William Decker, WNBQ sales director. Mr. Johnson • Frank Jarman of station WDNC Durham elected president of new United Press International Broadcasters Assn. of North Carolina. Other officers: George Thomas, WTOB Winston- Salem, vp; Ken Treadwell, WBT and WBTV (TV) Charlotte, secretary- treasurer. Fred Parker, UPI business representative for that state named executive secretary. Elected to board of directors: Jack Starnes, WFNS Bur- lington; Harold Harrelson, WLTC Thomasville; Fred Fletcher, WRAL Raleigh; Jack Hankins, WELS Kins- ton; Phil Ellis, WPTF Raleigh, and Grover Munden, WMBL Morehead City. • Gray Olive, program director of WMSC Columbia, elected president of South Carolina United Press Interna- tional Broadcasters, succeeding Joe Wilder of WBAW Barnwell. Other of- ficers: L. Richard Rhame, WTND Orangeburg, vp; George Burnett, WBTW (TV) Florence, program direc- tor, and Tom Price, UPI Columbia, secretary. • Herb Heinam and Roy Elwell. both formerly with KQV Pittsburgh, to KRLA Los Angeles as production supervisor and air personality, respec- tively. • Robert McEwen, formerly air per- sonality with WMAL-TV Washington, joins Associated Counselors Interna- tional, pr firm in that city, as director of radio-tv services. • Robert Fairbanks, assistant director of promotion with KNXT (TV) Los 100 (FATES & FORTUNES) BROADCASTING, October 19, 1959 Angeles, appointed account executive with KNXT-CTPN sales department. Robert L. Nelson, promotion man- ager of KHJ-TV Los Angeles, moves to KNXT as assistant director of research and promotion. • Dick Trembath appointed news di- rector of KETV (TV) Omaha. Lee Terry joins KETV news staff. • Glenn Shahan, formerly with pub- licity staff of Warner Bros. Pictures, Burbank, Calif., to that of ABC-TV Hollywood. Edmund Souhami, former- ly in private law practice in New York, to legal department of ABC-TV. • Ray Shader, promotion manager of WNEG Toccoa, Ga., appointed news director of WIOU Kokomo, Ind. • Neil (Mickey) Flanagan, editorial research supervisor with KYW Cleve- land, promoted to radio news super- visor. Bert Clausen, producer with KYW-TV, named editorial research supervisor for KYW-AM-TV. • James Mathis, air personality and account executive with WTTV (TV) Indianapolis, moves to WFBM-TV, that Commissioner's decision • The wedding of FCC Comr. Fred- erick W. Ford and Miss Mary Margaret Mahony took place Oct. 1 1 at St. Mary's Church, Alex- andria, Va. Miss Mahony, a na- tive of Blackstone, Mass., is a former high school mathematics teacher. She was "skipper" of American Airlines' Admirals Club in Washington, and more recently, manager of an antique shop in Alexandria. The newly wed cou- ple are shown leaving St. Mary's following the wedding ceremony. "Foro~V]n£0 WAVEFORM MONITOR FACES FACTS- -THE FACTS OF CONTINUOUS OPERATION— DAY IN AND DAY OUT," says Charles Halle of WENH-TV, after a year's use of the new Foto-Video V-9B TV Waveform Monitor, the features of which measure up to the precise requirements of this well-known educational TV station consultant. A tribute — "Not only was the Foto-Video mon- itor less expensive, but it also proved to be of, better quality than other comparable units. It is extremely well-engi- neered, and a lot easier for operators to handle. It shows that clever de- sign may be accomplished without compromising the essentials needed in such equipment," Mr. Halle said. Mr. Halle is director of engineering- at WENH-TV, University of New Hampshire station, at Durham. Last December, after searching the field, he chose the rugged Foto-Video instrument "as most likely to meet the operational FACTS OF LIFE in round-the-clock performance." It did! After the first two instruments he recommended the purchase of five more, five of which are shown in the above photograph. He was impressed with V-9B's simplicity of design, operational convenience and built-in versatility — result of years of exacting Foto-Video engineering and production. (Write or telephone for complete information) LABORATORIES, INC. ELECTRONICS • ENGINEERING AND MANUFACTURING 36 .Commerce Road • Cedar Grove, N. J. • CEnter 9-6100 This announcement is neither an offer to sell nor a solicitation of an offer to buy these securities. The offer is made only by the Prospectus. 400,000 Shares ■ nc. Common Stock (Without Par Value) Price $17.50 per Share Copies of the Prospectus may be obtained from the undersigned. LEHMAN BROTHERS October 8, 1959. BROADCASTING, October 19, 1959 101 at 0H'0 K>% noRlDA KENTUCKY NORTH CAROLINA M.ron TENNESSEE M,SS0UR' ju.» WCKY HAS THE LARGEST NIGHTLY AUDIENCE IN THE NATION without three 50 kw New York City Stations 476,150 HOMES NIGHTLY N S. I. #2 At a cost per M of 8.4c THE BEST BUY IN RADIO TODAY IN THE U.S.A. W C K Cincinnati, city, in latter capacity. John Foland, formerly with WCAU-TV Philadelphia, joins continuity staff of WFBM. • John E. McMullen, chief announcer of KOLD-TV Phoenix, Ariz., to WITN (TV) Washington, N.C., as news direc- tor. • Richard J. McCutchen, formerly newscaster and writer-producer of NBC-TV's Today show, to CBS, N.Y., as staff producer in public affairs de- partment. • Art Wander, formerly with WAKY Louisville, Ky., and Don Bruce, for- merly with KALL Salt Lake City, to KXL Portland, Ore., as air personali- ties. Mark Roberts, previously with WKBW Buffalo, appointed news direc- tor of KXL. • Joseph (Ted) Hallock, formerly state coordinator for Oregon's Cen- tennial Commission, announces open- ing offices as public relations consultant at Room 215, Executive Bldg., Port- land, Ore. • Jack Taylor, national sales and pro- motion contact in Hollywood office of KBIG Avalon, Calif., promoted to local sales account executive, succeeding Joe Seideman, who has joined KTTV (TV) Los Angeles. James C. Kissman, ac- count executive with companion station, KBIQ (FM) Los Angeles, succeeds Mr. Taylor. • E. Holland Low, formerly adminis- trator of co-operative sales for NBC- TV, to WWLP (TV) Springfield, Mass.. as account executive. • Ken Courtright, news director of WABR Orlando, Fla., to WLOF-TV. that city, as newscaster. • E.G. (Gene) Elston, formerly gen- eral manager of KCUE Red Wing, Minn., joins KBON Omaha as account executive. • Herbert Irving, engineer with KDKA Pittsburgh for 35 years, retires. • Von Crabill, newscaster with WING Dayton, Ohio, to news staff of WLWD (TV), that city. • Jack Eigen, star of own interview show on WMAQ Chicago, signed for similar program on sister station, WNBQ (TV), Mon.-Fri., following NBC-TV's Jack Paar Show. • Jess Barker, former motion picture actor and previously with WCFL Chi- cago, signed by WAAF, that city, as air personality. • Randall Kent Kington, 37, known as Randy Kent on announcing staff of WBKB (TV) Chicago died Oct. 12 fol- lowing surgery in Evanston (111.) Hos- pital. • Terry D. Lloyd, promoted to chief engineer of KLOK San Jose, Calif , after 3V& years on station staff. Car- roll H. Pederson, of KSBW-AM-TV Salinas, Calif., joins KLOK as air per- sonality. • Bob MacDonald, formerly news writer with UPI, joins news staff of WPON Pontiac, Mich. • Jack Gowing promoted from associ- ate farm director to farm service direc- tor of KMA Shenandoah, Iowa, suc- ceeding Merrill Langfitt, who re- signs post to operate his own farm sup- ply business, but continues as air per- sonality. • Pat Patterson, formerly with KOWH Omaha, to KFBI Wichita, Kan., as air personality. • John St. Clair Brookes, 71. at- torney with Washington law firm of Hogan & Hartson, died Oct. 13 while golfing at Burning Tree Club, following heart attack. For one year, 1939-1940, Mr. Brookes served as president of American Newspapers Inc., parent com- pany of Hearst Corp. • Herman S. (Bud) Shurian, Warren Clark and Jerry Fuller join an- nouncing staff of WFAA Dallas. • Darrell J. Gould Jr., formerly news editor of WORC Worcester, Mass., to news department of WICE Providence, R.I. Programming Mr. Wile executive. • Frederic W. Wile Jr., previously super- visor of radio-tv oper- ations at Young & Rubicam, program vp with NBC and direc- tor of business affairs with MGM-TV, joins John Guedel Produc- tions. L.A., as general 102 (FATES & FORTUNES) • Leonard S. Gruenberg, general manager of theatrical division of NTA International, named vp. • Peter Yaman, formerly eastern sales manager with Adam Young Co., N.Y., to NTA Spot Sales, as assistant sales manager. • Don Joannes, western division sales representative for ABC Films, named regional sales manager, L.A. Other ABC Films appointments, sales staff: Jack Van Nostrand, named to cover Southern Calif.; Jeff Davids, Olga Gomez, Barry Winton to eastern divi- sion; Mike Gould named regional sales manager, Chicago area; Winston Colby and Robert L. Glasser added to central division staff. BROADCASTING, October 19, 1959 AES officers • The Audio Engineering Society met in New York Oct. 5-9 for its 11th annual convention. Pictured at the Society's awards banquet on Oct. 8 at the Hotel New Yorker are some of the incoming and outgoing officers and governors: (1 to r) C.J. LeBel, Audio Instrument Co., N.Y., secretary; Walter O. Stanton, The Pickering Co., Plainview, NY., a governor; Harry L. Bryant, Radio Recorders, Hollywood, new AES presi- dent; Donald J. Plunkett, Fairchild Recording Equipment Corp., Long Island City, NY., outgoing president and now a governor; Harry F. Olson, RCA Labs, Princeton, N.J., incoming executive vice president; Ross Snyder, Ampex Corp., Redwood City, Calif., a governor, and Walter T. Selsted, Ampex Corp., new western vice president. New officers not in the picture are: W. Earl Stewart, Standard Register Co., Dayton, Ohio, central vice president; Ralph A. Schlegel, WOR New York, treasurer, and the follow- ing new governors — William S. Bachman, Columbia Records, NY.; Wil- liam B. Snow, audio consultant, Santa Monica, Calif., and Edgar M. Villchur, Acoustic Research Inc., Cambridge, Mass. • Burton A. Neuburger, formerly with commercial tv film division of Warner Bros., to Eliot-Unger-Eliot (commercial tv film division of Screen Gems), as midwest sales representative. • Martin Rackin and John Lee Mahin, Hollywood film writers-produc- ers, signed by NBC-TV to develop, write, produce and supervise programs. They will headquarter in Burbank, Calif. • Alvin Cooperman resigns from Four Star Television where he produced first 10 programs of Du Pont Shows with June Allyson series. Shelley Hull, associate producer, remains with series, production of which will be supervised by Four Star executives. Equipment and Engineering • Lawrence Priddy Jr., western public relations manager of Tidewater Oil Co., S.F., joins executive staff of Western Electronic Manufacturers Assn., L.A., to handle special projects for WEMA's 315 member companies. • Larry R. Swiney, general manager of Packard Bell Distributing Corp., L.A., appointed district sales manager of tv, radio and stereo hi-fi in inter- mountain and southwest territories for Packard Bell Electronics, with head- quarters in Denver. • Charles J. Hirsch, formerly vp and director of research of Hazeltine Re- search Corp., Little Neck, NY., to Radio Corp. of America as adminis- trative engineer on staff of RCA's vp — engineering. International • A. K. Morrow, assistant controller of operations, CBC, Ottawa, named di- rector of English-language network, Toronto, succeeding H. G. Walker, appointed general manager of oper- ations, Ottawa. Fergus Mutrie, direc- tor of tv operations of CBC, Toronto, to director of operations there. E. S. Hallman named director of English- language radio and tv network pro- gramming, Toronto. • W. A. (Bill) Smith appointed pro- motion director of CHAB-AM-TV Moose Jaw, Sask. He was formerly merchandising manager of CFCN Cal- gary. • Jim Coulter, formerly neighborly news editor of CBC, named farm editor of CFNB Fredricton, N.B. Frank Eidt, formerly with CKNX Wingham, to continuity editor of CFNB. Joan Watson, previously manager of CKDH Amherst, named women's editor. • Ted Meunier, formerly commercial manager of CFCL Timmins, Ont., joins CJMS Montreal as sales repre- sentative. EVERYONE WATCHE WREX-1 IN R0CKF0RD ILL. METROPOLITAN ROCKFORD ARB — FEBRUARY 9 - MARCH 8, 195? DEMONSTRATES AGAIN WREX-TVS COMMANDING AUDIENCE LEADERSHIP 23 OF TOP 25 PROGRAMS ALL ON WREX-TV STATION SHARE OF SETS IN USE WREX-TV STATION B SIGN ON TO NOON 62.2 40.3 NOON TO 6:00 P.M. 62.0 37.0 6:00 P.M. TO MIDNIGHT 54.7 44.5 SIGN ON TO SIGN OFF 59.9 39.6 when buying time IN VIRGINIA take a minute to read these facts: VIRGINIA'S LARGEST SINGLE ADVERTISING MEDIUM COVERS: Retail Sales . . . 54.2% Food 49.2% Automotive Sales . 52.5% Gasoline .... 54.0% WRV4-R4DI0 RICHMOND, VIRGINIA REPRESENTED BY PETERS, GRIFFIN, WOODWARD, INC. BROADCASTING, October 19, 1959 103 FANFARE Fair funhouse WKY-TV Oklahoma City had about 75,000 visitors to its Fabulous 4 Fun- house at the State Fair. They literally burst the exhibit's seams — it was closed twice for repairmen to fix sagging par- titions damaged in the crush. To create the funhouse, WKY-TV converted a building on the fairgrounds into a darkened maze. Lighted displays depicted local and NBC-TV program- Tea and cheesecake • Not since the famous event in Boston has a tea party created such interest as that staged recently by WWJ De- troit. In daily two-hour sessions running for a week, shoppers at the Northland shopping center consumed more than 10,000 cups of Tetley Tea and 10,000 Host- ess Twinkies and Handie-Pies. The promotion helped introduce WWJ's new remote broadcasting studio in a glass-enclosed struc- ture at Northland. ming with dolls, miniature sets and photos. Other gimmicks: eerie hallways, a slanted room and an air blast trig- gered by stepping on a button. An eight- minute continuous tape with music and sound effects explained the displays to visitors. WKY-TV staffers were barkers at the exhibit's entrance. KABC-TV's 'Jr. Press Preview' KABC-TV Los Angeles hosted 200 students and teachers, representing more than 75 high schools and junior colleges in the area, at a special Junior Press Preview of ABC-TV's new fall show Oct. 7. Preceding the hour-long closed-circuit telecast Selig J. Seligmen, ABC vice president-KABC-TV general manager, spoke to the group about the need for constructive criticism in the tv industry. The telecast included musical produc- tion numbers, film clips of the fall shows and satirical skits featuring near- ly all of ABC-TV's stars. Moon-light serenade To the moon and back with the voice of its mayor — that was the occasion that triggered the switch to a new street lighting system for South Bend, Ind. WSBT there recorded the words of Mayor Edward F. Voorde on tape Oct. 12, then air-mailed it to the U.S. Army Lunar Radar station at Ft. Monmouth, NJ. The words were sent to the moon and back via American Telephone & Telegraph and the radar station Oct. 12. The return of the voice to South Bend bathed the town in a flood of bright light. The mayor's words? "Let there be light." • Drumbeats Best draw • WNTA-TV New York ad- dressed an invitation to executives of all New York advertising agencies. In- side the fold of the printed invitation were pictures of eight luncheon hosts: MR. ADVERTISER WHETHER YOU'RE HUNTING FOR AN EARLY BIRD (we begin broadcasting at 9 A. M.) OR A NIGHT OWL . . . (sign off at 12 MIDNIGHT) YOU'LL FIND GOOD HUNTING ON KHSL-TV, Channel Northern California's Favorite Station CBS-ABC Affiliate Represented Nationally by AVERY-KNODEL Mike Wallace, Ted Steele, Henry Mor- gan, Clay Cole, Richard Willis, Barry Gray, J. Fred Muggs and David Suss- kind. Mr. Morgan proved the most tempting; 112 asked to be at his table. Runners-up: Mr. Susskind, 59, and J. Fred, 35. The remainder of 274 re- plies (350 invitations were sent out) were scattered among other contenders. Slide promotion • CKCO-TV Kitchen- er, Ontario, announced a new sign-on time of 6:30 a.m. by mailing a 35-mm. advertising slide and a collapsible card- board slide viewer, both contained in a folding plastic case. Hearts & kisses • KOIL Omaha teen- age listeners are guessing the number of hearts and kisses painted on an auto- mobile by KOIL disc jockeys. The boy or girl who comes closest to the correct number will receive the car as a prize. Crowd drawing remote • An esti- mated 5,000 turned out to attend the first remote telecast of WECT-TV Wil- mington, N.C. The station was used almost exclusively to promote the open- ing of a savings and loan association's new building. The remote telecast was the highlight of the association's open- ing promotion. Different slant on safety • WISN Mil- waukee is using the voices of local women school crossing guards in a se- ries of public service spots on safety. They alert motorists to be safety- conscious at all times. The announce- ments give the guard's name and cor- ner location which she patrols. Pic continued, page 3 • Veteran news- paper men were scratching their heads when they saw a recent issue of the Enterprise, a Lisbon Falls, Me., weekly newspaper. John T. Gould, editor, wanted to publish a picture of the new tower of WGAN-TV Portland. The sta- tion claims the 1,619 ft. tower is "the world's tallest man-made structure." Mr. Gould printed the top section of Winning system A "Lucky Dollar" contest is going strong at KGW Portland, Ore. Recently, however, the sta- tion learned of one listener who won, without "officially" winning. For six months, she had been lis- tening to the station, hoping to hear a number read from among the many dollar bill serial num- bers she had submitted. She hasn't won yet, but because of the con- test she has saved money for the first time in her life — $516. 104 BROADCASTING, October 19, 1959 INTERNATIONAL COMMERCIAL TV FOR ISRAEL? U.S. companies await November election A smiling funeral • More than 7,000 rock 'n' roll records of WLEU Erie, Pa., received a burial "at sea" when the station recently switched to a "good music" policy. The funeral was complete with all the trimmings including a black funeral coach and a procession to Lake Erie. the tower on page one under the caption, "WGAN-TV Completes Moon Scratcher." Readers were invited to turn to page three for the remainder of the picture. Miami factbook • WCKT (TV) Miami, Fla., has produced a factbook on the area for time buyers and admen. The book includes information on apparel establishments, appliance stores, auto- mobile dealers, the area's buying power, eating-drinking places, food costs, market data, population, and retail sales. Color giveaway • KXL Portland, Ore., disc jockeys are touring the city giving away 45 rpm phonograph records to anyone wearing something green. The stunt is in connection with the station's "Rainbow Color Radio" promotion. Israel won't have to look far for an angel to underwrite its television opera- tions because several companies — all American — already have offered to in- stall the facilities to serve this rapidly- developing 8,000 square mile area with its two million inhabitants. But while tv is definitely in the na- tion's future, Israel won't give formal consideration to inauguration of service until after the Nov. 3 national elections. And, according to officials of the Ben Gurion government, tv, when it does come, will be commercial, but the pre- cise format remains to be determined by a cabinet committee headed by the minister of finance, Levi Eshkol, now in Washington on a World Bank loan. Before embarking on commercial tv, however, this 11 -year-old Republic, sur- rounded by hostile Arab bloc nations, plans to do something about bolstering its radio service. Prospects are good for inauguration of a "B" program, com- mercially oriented, to help foot the bill not only for radio, but also to get a running start into commercial tv. At this stage, the Government appears to favor the British method of "ad-mags," or use of rotating commercials rather than the anchoring of commercials to particular programs, which constitutes our method of direct sponsorship. Favored • In early September, the Israeli cabinet majority voted in favor of commercial radio service to supple- ment the existing operations. Simultaneously, the cabinet commit- tee was instructed to explore commer- cial tv. Formal action, however, has not been taken since it was felt that the responsibility for implementation will belong to the new government to be installed for four years after the No- vember elections. It is regarded here as a foregone conclusion that the Ben Gurion government will be retained through a coalition of his powerful Labor Party with the lesser political entities. Proposals received from private com- panies to underwrite commercial tv have not been formally considered. These, and others to come through "in- take a look at colorful Cutie! Seattle's Music Station • KQDE 1000 watt, full time at 910 Kc outranks all three 50,000 watt Seattle Stations. (Hooper, July, 7 a.m.-6 p.m.) • KQDE has one rate locally and nationally to give you POSITIVELY the LOWEST COST PER THOUSAND in the one and a half billion dollar Seattle market! Call Colorful Cutie KQDE Seattle, Wash. ALpine 5-8245, ask for Wally Nelskog, Pres., or contact FORJOE & Co. for availabilities! BROADCASTING, October 19, 1959 105 vitation", will be considered following the November elections. In substance, the proposals made by the undisclosed American companies involved granting of franchises for distribution of tv re- ceivers in return for the installations, plus background announcement iden- tity, but with the Israeli authorities to control policy. Contracts would provide that the installations would become the unqualified property of the government after a given term from 5 to 10 years. Three transmitters would be needed to cover this nation of many mountains and deep valleys. Vhf service is con- templated, and no difficulty is expected in finding desirable locations because of the many high elevations. Visitor • Hanoch Givton, deputy di- rector of Kol Israel in Jerusalem, is ex- pected to visit the United States to study television programming and operations — probably early next year. By that time the commercial policy will have been enunciated. He has been identified with the Israel Broadcasting Service since its start. As is the case with radio, there will be great emphasis on news and public affairs broadcasting. Kol Israel now operates 12 transmit- ters— 10 medium wave and two short- wave. There are four separate program services, with 28 hours a day of trans- missions. New studios are in the planning stages and will involve an investment of $2 million. This project contemplates ad- dition of television studios at the same site in Jerusalem. The $2V2 million budget for Kol Israel is derived from a $5 annual li- cense fee on 370,000 radio receivers, "revenue" for public notices and an- nouncements from government agen- cies (which in effect makes the opera- tion commercial) and Joint Agency grants to make up any deficits. It is estimated that the operation of the three tv transmitters with minimum programming service of three hours daily at the start will entail a budget of about $5 million a year — a lot of money for this little nation. But, having ob- served the success of commercial tv in the United States, its rapid spread through the European continent, and its inauguration in certain of the neighbor- ing Middle-East nations, the Israelis are reconciled to the inevitability of a modi- fied "American Plan" operation. And it may come faster than some of its pol- icy makers think. CBC establishes annual tv awards Annual television industry awards were established at the 14th meeting of the Canadian Broadcasting Corp. and its affiliated television stations at Ottawa on October 5, under chairmanship of CBS vp E. L. Bushnell. Two separate panels of judges, one for English and one for French programs, are being set up by the industry program advisory committee. A suitable name for the tv awards and an appropriate symbol of the tv industry are to be decided upon soon. The CBC and its affiliates also dis- cussed the forthcoming meetings on new tv regulations proposed by the regula- tory Board of Broadcast Governors. They dealt with network news, chil- dren's programs, promotion, color tv, video tape installations and the results of the recent coverage of the visit of Queen Elizabeth II and Prince Philip to Canada. The meeting agreed upon a new for- mula for establishing network rates. The independent affiliates of the gov- ernment-owned system agreed satisfac- tion with the option time formula es- tablished this fall following the summer meeting of the CBC and its affiliates. Study German network The West German government is proposing legislation to set up radio and tv networks there. (Broadcasting in the country now is operated on a re- gional basis as instituted by occupying authorities after World War II.) To set up the tv network, the propos- al is to subsidize the $1.19-a-set tax with private finances. The tv network would operate from Frankfurt. Its manage- ment composed of representatives cho- sen by the Federal Parliament, the par- liaments of the 10 states, the Assn. of Employers, the trade unions, the Catho- lic, Protestant and Jewish Churches. Two radio networks are proposed: a national one operating from Berlin and a set-up beamed overseas from Cologne. The three networks could be ready by the end of next year. FAMILY AFFAIR State is 'big brother' for Spain's radio-tv Spain's radio and limited television operations are commercial, after a fash- ion. The fashion has no parallel any- where else in Europe or in the new world. This dictatorship of 30 million is served by 413 radio stations operating in the standard European band and two vhf tv stations (Madrid and Barcelona), with at least two others planned. There are "private" radio stations competing with the "government" ra- dio and tv operations. All are rigidly controlled as to news and special events programming. There is no political dis- cussion, since there is only one polit- ical party — the Franco-controlled Fa- langista. Accurate information on radio and tv circulation or station revenues from sponsorship is hard to come by, official- ly or otherwise. The best educated guess is that there are 4,500,000 radio re- ceivers, and roughly, 150,000 tv sets. Spain has had tv of sorts for a dozen years, but even now has only 3-4 hours of programming daily, mainly in the evenings. Madrid and Barcelona inter- change programs in the live and special events area, but the stations mainly use feature films of ancient vintage along with U.S. syndicated programs, with Ziv features predominant. Ziv main- tains an office in Madrid. It is the Spanish brand of commer- cial operation that intrigues the out- landers. Tv programs are "sponsored" on a rotating spot basis, mainly by cig- arette companies (American), food com- panies and other large manufacturers. There is no private tv. Soots • In radio, the government stations sell spots across the board to all and sundry. The private stations, for the most part, operate on a disc jockey format. Their big business, however, is in the sale of "personals" — literally hun- dreds of them on what amounts to a 106 (INTERNATIONAL) BROADCASTING, October 19, 1959 contribution basis. For example, Jose Martinez will ask the station by mail to play a happy birthday record dedi- cated to his girl friend, Valencia Lopez. He may enclose 5 or 10 pesetas with his letter (60 pesetas to the American dollar). These requests are played all day long, and the pesetas roll in. It is laboriously explained that the government stations sell time, both on radio and tv, because the license fees (based on the number of tubes in each set) do not bring in sufficient revenue to defray the operating overheads. But the government administrators won't tell how much revenue they derive from license fees or from sponsorship. For a 17-inch tv set, the fee is about S5 per year. Theres plenty of news on the air, but it's all government-controlled and cen- sored. There are no commentaries. Five times a day. all stations are joined by wire line to get the government-pre- pared newscasts. Press associations sell their service to the government, not to individual sta- tions, government or private. That's the Franco law. Press • Newspapers are no better off. They get only the predigested dispatches from the government — identical with those broadcast. The upshot is that the public relies on broadcast news to a far greater extent than it does on news- papers. There are 112 dailies in Spain, and their total claimed circulation does not exceed 2Vi million. Spain is just embarking on a new and liberalized economic stabilization pro- gram, designed to encourage industrial development and attract outside capital. U.S. economic aid to Spain since 1953 has amounted to about $1.2 billion. In return, the U.S. maintains strategic air and naval bases within her boun- daries. The U.S. mission in Spain, in- cluding diplomatic as well as military, totals between 22,000 and 24.000, with spouses and children. In addition to Spain mainland broad- cast operations, Radio Andorra, in the little principality bordering on the North, broadcasts American-style news, music and spots to Spain and France. It has been operating since before World War II and is highly successful commercially. It is owned by a French- /n*\ MEN WHO READ >L Gill* BU8iNES8pAPER8 ) MEAN BUSINESS J In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications BROADCASTING, October 19, 1959 man, M. Tremaulet, who also has sta- tion interests in France, Portugal, North Africa, and in Spain itself. There is no legal Communist party . in Spain. But the Soviet bloc pours its propaganda into the country by short- wave, and despite Spanish jamming, some gets through. Since the Khrush- chev visit to the United States, Moscow radio has not been attacking us with the vehemence of the past. But Radio Peking, in Communist China has inten- sified its bombardment. It constantly clamors for withdrawal of American bases, and blames the high cost of liv- ing in Spain (which isn't high at all) upon Americans. Other Soviet satellites are broadcast- ing daily into Spain to the extent of 139 hours per week. These are charac- terized as "clandestine" broadcasts from unknown Soviet-controlled points, by short wave. Despite efforts of the gov- ernment to jam these transmissions, they also get through. • Abroad in brief Cameron productions • Don Cameron Productions Ltd. is a newly-formed company headed by radio-tv announcer Don Cameron to present packaged ra- dio programs and offer help to the smaller advertising agencies. Offices at 320 Bay St., Toronto. New company • Z.I.T. Programs (Can- ada) Ltd. has been formed for the exclu- sive Canadian distribution of Ziv tele- vision programs. Myron (Mike) Burnes, vice president and general manager, has located offices at 80 Richmond St. W., Toronto. Spanish relay • Radio and television shows are exchanged via a new micro- wave relay line between Madrid and Barcelona. Tv transmitters are planned for Muele-Zaragoza and Alpicat, Le- rida. Programs on the transmitters will come from the Madrid-Barcelona relay line. East German tubes • Two large tv tube production lines have commenced operation at the VEB (state-owned) Werk fuer Fermeldewesen, East Berlin. One line makes 70° deflection tubes (outmoded in Western Europe). The plant is expected to produce a yearly 750,000 units. Swiss tv • Registered tv sets in Switzer- land numbered 70,552 Aug. 1 . New sets licensed in September: 1.313. French tv • Statistics indicate 1.250,371 tv sets operating in France Aug. 1. The French say they soon will be selling 30,000 sets a month. Retailers Assn. • Radio, tv, phonograph retailers in Belgium. Denmark, Finland, WTHl-TV offers the lowest cost per thousand of all Indiana TV stations! One hundred and eleven national and regional spot advertisers know that the Terre Haute market is not covered effectively by outside TV WTHl-TV CHANNEL. 10 • CBS— ABC TERRE HAUTE INDIANA Represented Nationally by Soiling Co. RELIGIOUS PUBLIC SERVICE PROGRAMMING FREE For Radio and TV Stations Two 13-week, 15-minute series on "The Ten Com- mandments" and "The Lord's Prayer" ... A public service for Radio and TV stations . . . Non-Denomi- national . . . Without emo- tional appeals and commer- cialism for the mature spir- itual and cultural needs of all communities. Write for Audition Print or Tape THE BACK TO GOD HOUR 10858 S. Michigan Ave., Chicago 28, 111. 107 France, Holland, Austria, Switzerland and West Germany have established a European Retailers Assn. Retailers from other countries are expected to join. Bulova-Canada changes • Bulova Watch Co. Ltd., Toronto, appointed Brooks Adv. Ltd., Toronto, effective Oct. 15. U.S. agency appoints Canadian rep • Doyle, Dane, Bernbach, New York, has appointed MacLaren Adv. Ltd., Toronto, for radio and tv placements for clients in Canada. Union watch • The Montreal Artists' Union, representing radio and television performers, has formed a vigilance com- mittee to watch the educational and economic consequences of actions of the board of directors of the Canadian Broadcasting Corp. A union spokesman stated that "the committee is intended to ensure that the CBC remains a Cana- dian organization using Canadian per- formers." New Mountie adventures • Warner Lambert Canada Ltd., Toronto, for Bromo-Seltzer and Listerine, has pur- chased half sponsorship of the new No anthem London meat paste manufac- turer Peter Sutherland said Tues- day (Oct. 13) he has canceled a $10,000 tv contract because the British commercial tv company concerned doesn't play the na- tional anthem at day's end. Mr. Sutherland says he will place no more ads with program contrac- tor Granada Tv and is urging other firms to boycott Granada as well. Canadian-produced weekly Adventures of the Royal Canadian Mounted Police film series to appear on both English and French-language Canadian tv net- works, Wednesday at 8 p.m. starting Oct. 28. The series was filmed by Craw- ley Films Ltd., Ottawa, Ont., as a joint venture with the Canadian Broadcast- ing Corp. and the British Broadcasting Corp. Account was placed by F. H. Hayhurst Co. Ltd., Toronto. German radio-tv • About 90% West German and West Berlin homes have radios. Approximately 25% homes in the country have tv sets. CFRN to up power • Construction has started on the first of two towers for CFRN Edmonton, Alta. Completion of the towers, 472 ft. and 196 ft., respec- tively, will boost CFRN's power to 10 kw. The smaller tower is for evening directional operation. CFRN is a full- timer on 1260 kc. New Canadian radio stations * CFAX Victoria, B.C., and CKTL, La Tuque, Que., began operations in early September, CFAX has 1 kw on 810 kc, and CKTL 1 kw daytime and 250 nighttime on 1240 kc. CJLR Quebec, Que., 5 kw on 1060 kc, to go on the air by late September from a new build- ing on Laurier Blvd. Jacques LaRoche is station president and Trans-Ocean Radio & TV Representatives, Toronto, is exclusive representative. CKPT, new radio station at Peter- borough. Ont., begins operations Nov. 1. Lorrie Potts & Co. is its Montreal rep- resentative, Ontario Radio Sales Ltd., the Toronto representative. CKTP pres- ident and general manager is William Brennan; station manager is S.B. Hay- ward. FOR THE RECORD Station Authorizations, Applications As Compiled by Broadcasting Oct. 6 through Oct. 13. Includes data on new stations, changes in exist- ing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: New Tv Station DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high fre- quency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — mega- cycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. STA — special temporary authorization. SH — speci- fied hours. * — educational. Ann. Announced. ACTION BY FCC Bowling Green, Ky. — George A. Brown Jr., Granted vhf ch. 13 (210-216 mc); ERP 75.8 kw vis., 45.7 kw aur.; ant. height above average terrain 801 ft., above ground 600 ft. Estimated construction cost $165,596, first year operating cost $72,000, revenue $100,000. P.O. address 809 Covington Ave., Bowling Green. Studio location 12.5 miles northwest of Bowling Green. Trans, location 12.5 miles northwest of Bowling Green. Geographic coordinates 37° 05' 52" N. Lat., 86° 37' 35" W. Long. Trans, and ant. RCA. Legal counsel Koteen & Burt, Washington. Consulting engineer W.J. Holey, Atlanta, Ga. Mr. Brown is Kentucky representative of General Shoe Corp. Ann. Oct. 7. Existing Tv Stations ACTIONS BY FCC WEAR-TV Pensacola, Fla.— Waived Sec. 3.610(b) of rules and granted application to move trans, approximately 0.7 mile, change ant. system and increase ant. height from 1,213 to 1.220 ft.; engineering conditions and operating authority not to be granted for these facilities until WLBT-TV ch. 3, Jack- son, Miss., commence regular program oper- ation with facilities authorized in its out- standing cp. Ann. Oct. 7. WAVY-TV Portsmouth, Va— Granted waiver of Sec. 3.652(a) of rules to identify itself with Newport News as well as Nor- folk-Portsmouth, both Virginia. Ann. Oct. 7. Tv Translators ^University of Utah, Salt Lake City, Utah — Waived Sees. 4.701 and 4.731 for 1 year and granted applications for two new tv trans- lator stations on ch. 71 and 74 to originate programs primarily to be circulated on cam- pus but occasionally simulcast with its *KUED (TV) (ch. 7); subject to certain specified conditions. Ann. Oct. 7. Benton County Tv Assn., West Richland, Wash. — Granted cp to replace expired per- mit for new tv translator station (K81AA) on ch. 81 to serve Richland and Benton City by translating programs of KHQ-TV (ch. 6) Spokane. Ann. Oct. 7. New Am Stations ACTION BY FCC Ocean City, Md. — Wett Corp. Granted 1590 kc, 500 w N. 1 kw-LS DA-2. P.O. address J.L. O'Conner Jr., Box 61, Ocean City. Esti- mated construction cost $16,421, first year operating cost $36,000, revenue $43,000. Own- ers are James Leo O'Conner Jr. (23.6%), David William Beck (20.7%), Irwin Joseph Meyer (19.2%) and others. Mr. O'Conner is in experimental engineering. Mr. Beck is water and sanitary installation superintend- ent. Mr. Meyer is telephone company com- mercial supervisor. Ann. Oct. 7. NEW YORK 60 East 42nd Street EDWIN TORNBERG MUrray Hill 7-4242 WEST COAST & COMPANY, INC. 860 Jewell Avenue Pacific Grove, California NEGOTIATORS FOR THE PURCHASE AND FRontier 2-7475 p SALE OF RADIO AND TELEVISION STATIONS WASHINGTON jj| EVALUATIONS 1625 Eye Street, N.W. FINANCIAL ADVISERS District 7-8531 108 BROADCASTING, October 19, 1959 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through October 13 AIM FM TV Commercial Non-commercial Lie. 3,360 600 4681 ON AIR Cps 61 49 55 CP TOTAL APPLICATIONS Not on air For new stations 104 725 156 85 99 127 OPERATING TELEVISION STATIONS Compiled by BROADCASTING through October 13 VHF UHF 442 81 33 10 COMMERCIAL STATION BOXSCORE As reported by FCC through August 31, 1959 TOTAL 523 43 Licensed (all on air) CPs on air (new stations) CPs not on air (new stations) Total authorized stations Applications for new stations (not In hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CPs deleted AM FM TV 3,358 600 465 59 46 54 105 157 101 3,522 803 669 490 62 57 219 29 69 709 91 126 604 32 32 162 6 18 766 38 50 1 0 1 1 1 0 . 'There are, in addition, ten tv stations which are no longer on the air but retain their licenses. ' 'There are in addition, 38 tv cp-holders which were on the air at one time but are no longer in operation and one which has not started operation. APPLICATIONS Mesa, Ariz. — Frank S. Bare Jr., 1510 kc, 1 kw. N. P.O. address 4631 E. Hubbell St., Phoenix, Ariz. Estimated construction cost $2,741, first year operating cost $18,263, reve- nue $29,000. Applicant is radio station con- sultant. Ann. Oct. 7. Sanford, Me. — Miller Electronics Inc., 1380 kc. 1 kw. D. P.O. address 27 Mechanic St., Red Bank, N.J. Estimated construction cost $32,600, first year operating cost $50,000, reve- nue $60,000. Principal applicant is Harry B. Miller 70%, who owns electronics firm. Ann. Oct. 7. Grove City, Pa. — James V. Perry, 1600 kc. 500 w. P.O. address 634 S. Center St., Grove City, Pa. Estimated construction cost $14,664, first year operating cost $39,000, revenue $42,000. Applicant is in floor covering busi- ness. Ann. Oct. 7. Burnet, Tex. — Land of Lakes Radio, 1340 kc. 250 w. P.O. address 402 Cactus Drive, Levelland, Tex. Estimated construction cost $13,873, first year operating cost $36,000, revenue $42,000. Applicant is Robert D. John- son who is farm equipment dealer. Ann Oct. 7. Hillsville, Va.— Carroll Bcstg. Co., 1400 kc. 250 w. P.O. address % Rush L. Akers. Box 248 Hillsville, Va. Estimated construction cost $5,200, first year operating cost $20,871, revenue $31,234. Applicants are Dale W. Gallimore and Rush L. Akers, equal part- ners. Mr. Gallimore was formerly employed by WPAQ Mt. Airy, N.C. Mr. Akers formerly in automobile agency business. Ann. Oct. 7. Existing Am Stations APPLICATIONS KBBM Hayward, Calif.— Mod. of cp to change frequency from 101.7 to 100.9 mc change ch. from 269 to 265 and change type ant. Ann. Oct. 7. WTTB Vero Beach, Fla.— Cp to increase daytime power from 250 w to 1 kw and in- stall new trans. (Petition for reconsideration of return of applicaton filed) (1490 kc). Ann Oct. 7. WTCO Campbellsville, Ky.— Cp to increase daytime power from 250 w to 1 kw and in- stall new trans. (1450 kc). Ann. Oct. 12. KQTE Missoula, Mont.— Cp to change fre- quency from 1340 kc to 1230 kc. increase daytime power from 250 w to 1 kw and in- stall new trans. Ann. Oct. 7. BROADCASTING, October 19, 1959 WMPT South Williamsport, Pa.— Cp to in- crease daytime power from 250 w to 1 kw and install new trans. (1450 kc). Ann. Oct. 9. WGEZ Beloit, Wis.— Cp to increase day- time power from 250 w to 1 kw and install new trans. (1490 kc). Ann. Oct. 9. WTCS Fairmont, W.Va.— Cp to increase daytime power from 250 w to 1 kw and in- stall new trans. (1490 kc). Ann. Oct. 12. WATW Ashland, Wis.— Cp to increase day- time power from 250 w to 1 kw and install new trans. (1400 kc). Ann. Oct. 12. New Fm Stations ACTIONS BY FCC Rochester, N.Y.— WBBF Inc. Granted 101 3 mc. 23.7 kw. P.O. address 339 East Ave Rocihel^«4- N-Y- Estimated construction cost $35,000, first year operating cost $40 000 revenue $40,000. WBBF Inc. is licensee of Star Bcstg. Station WBBF Rochester. Other Star Stations: WGVA Geneva. WTLB Utica and WCBF-TV Rochester, all New York Maurice R. Forman, 71.59%, and others, are owners. Ann. Oct. 7. Providence, R.I.— Buckley-Jaeger Best!* id°/PwGrtanteCl 98 l< mc' 336 kw- p°- address ™tt^ff aTr!"?^ St Estimated construction cost ^13,850, first year operating cost $9 300 «9-~STATIONS FOR SALE- Ours is a personal service, designed to fit your finances, your qualifications and your needs. If you are in the market for either an AM, FM or TV station anywhere in the country be sure to contact us at once. JACK L. STOLL & ASSOCIATES 6381 Hollywood Blvd. Los Angeles 28, Calif. Hollywood 4-7279 BROADCASTING, October 19, 1959 — Granted mod. of cp to change type trans. Following stations were granted exten- sions of completion dates as shown: WTNZ- FM Miami. Fla. to Jan. 1, 1960; KLTJE (FM) Marshall, Tex. to Jan. 18. 1960: WUST-FM Bethesda, Md. to Dec. 31; WBOS-FM Brook- line. Mass. to Oct. 31: KSTN Stockton, Calif, to Nov. 3. Actions of October 8 KSAM Huntsville, Tex. — Granted involun- tary assignment of license from estate of M. B. Cauthen to Verla Cauthen. KAVE-TV Carlsbad, N.M. — Granted li- cense for tv station. *KUAT (TV) Tucson, Ariz. — Granted li- cense for noncommercial educational tv station. Following stations were granted exten- sions of completion dates as shown: WBAY- FM Green Bay. Wis. to May 11. 1960: 1VATTT,- FM Milwaukee, Wis. to April 18. 1960; WCSC-FM Charleston, S.C. to March 27, 1960. Actions of October 7 KXLY-TV Spokane, Wash. — Granted as- signment of licenses to KELP Television Corporation (main trans. & ant. & aux. ant.) . KVOA-TV Tucson, Ariz. — Granted assign- ment of license to Alvarado Television Inc. KGRL Bend, Ore. — Granted assignment of cp to C. E. Wilson and John H. McAlpine, d/b as KGRL Bcstrs. KTWO-TV Casper. Wyo.— Granted cp to change ERP to vis. 70.8 kvv, aur. 35.5 kw; make changes in trans, and change studio location: ant. 1.400 ft. Actions of October 6 KTRX (TV) Kennewick, Wash.— Granted involuntary assignment of cp to Wayne Mayhan, trustee in bankruptcy. KLEN Killeen, Tex. — Granted acquisition of negative control by each A. W. Stewart and Franklin T. Wilson through purchase of stock from Ladelle M. Drake bv licensee and retirement to treasury thereof. WNNJ Newton, N.J. — Granted assignment of cp to Sussex County Bcstrs. Inc. \\ WOW Conneaut, Ohio — Granted mod. of cp to change type trans, and specifv studio location and remote control point. License Renewals Following stations were granted renewal of license: KGRT Las Cruces. N.M.: KHAT Phoenix. Ariz.; KOVE Lander. Wyo.; KPLN Casa Grande, Ariz.; KSFJ Pocatello. Idaho' KSPR Casper, Wyo.: KSVP Artesia. N M ■ KURA Moab, Utah: KVNT Logan. Utah'- KWHO Salt Lake City, Utah; KZUM Farm- ington. N.M.; KSHO-TV Las Vegas. New *KHBL (FM) Plainview, Tex.: KTFS Tex- arkana. Tex.: KPSO Falfurrias. Tex.; KILE Galveston, Tex.; KBYG Big Spring, Tex ■ KBLT Big Lake. Tex.; KVTN Vinita. Okla ; KMLW Marlin. Tex.: KRBC Abilene. Tex ; KBOM Bismarck-Mandan. N.D.: KRIG Odessa, Tex.; KORC Mineral Wells. Tex • KIRT Mission. Tex.: KTEM Temde. Tex ■ WBRC Birmingham, Ala. NARBA Notifications List of changes, proposed changes, and corrections in assignments of Canadian broadcast station modifving appendix con- taining assignments of Canadian broadcast stations attached to recommendations of North American Regional Broadcasting Agreement engineering meeting. CANADA 630 kc CHLT Sherbrooke. P.Q.— 5 kw. DA-1. unl III. Now in operation. 710 kc CJSP Leamington, Ont.— 1 kw. DA-D D JX EIO 8-30-60 IPO: 710 kc, 0.25 kw DA-D). 860 kc CHAK Inuvik, N.W.T. — 1 kw, unl.. II EIO 8-30-60. 980 kc CKNW New Westminster, B.C.— 10 kw D ^J™" N" DA"1- unl., m. EIO 8-30-60 iPO' 980 kc. 5 kw DA-1). 1240 kc CKTS Sherbrooke, P. Q.— 0.25 kw. unl IV Delete assignment. 1340 kc CFYK Yellowknife, N.W.T. — 0.25 kw unl IV. EIO 8-30-60. 1440 kc CFCP Courtenay-Comox, B.C. — 1 kw DA- N, unl.. III. Assignment of call letters. CFWH Whitehorse, Y.T.— 0.25 kw, unl IV EIO 8-30-60. 1290 kc CKSL London, Ont.— 10 kw D. 5 kw N DA-2, unl.. III. Delete assignment. From the SEC record Following stock transactions by officers anc directors of companies in radio-tv and alliec fields have been reported by Securities & Ex- change Commission. Sales, reported to SEC be- tween Aug. 11 and Sept. 10 involve common stock unless otherwise indicated. Allied Artists Pictures — Roger W. Hurlock ac- quired 200 shares for 18,300 total. Albert Zug- smith acquired 1,300 for 96,100 total. Mr. Hur- lock also acquired 100 shares of 5V2% pre- ferred for 1,200 total. American Broadcast — Paramout Theatres Inc. — Martin Brown acquired 100 shares for 100 total. Ampex Corp. — Walter T. Selsted disposed of 3,500 shares leaving 375. American Electronics — Glenn E. Ronk acquire; 9,202 shares for 13,202 total. Amphenol-Borg Electronics Corp. — Lester M. Grether disposed of 1,000 shares leaving 1 100 total. Associated Motion Picture Industries — Doug- las T. Yates disposed of 108 shares leaving 326. CBS Inc. — Leon Levy disposed of 2,400 shar?; leaving 171,827. Crowell-Collier Publishing Co. — R. Carl Chand- ler disposed of 500 shares leaving none. Flora E. Whiting disposed of 10,000 leaving 33,378. Allen B. Du Mont Labs Inc. — Allen B. Du- Mont acquired 1,000 shares for 20,801 total. Emerson Radio & Phono — Dorman D. Israel disposed of 1,000 shares leaving 3,510. Harve\ Tullo acquired 1,823 for 6,975 total. General Electric Co. — William S. Ginn ac- quired 1,817 shares for 8,168 total. George L. Irvine acquired 900 shares for 4,048 total. Wil- liam A. Mann acquired 1,551 for 2,263 tota' Charles K. Reiger acquired 2,657 shares for 6,991 total. Clarence C. Walker acquired 1,875 shares for 7,638 total. Glenn B. Warren dis- posed of 1 000 shares leaving 2,776. General Tire & Rubber— Dan A. Kimball dis- posed of 1,000 shares leaving 4,930. E. Willarc Lutz disposed of 200 shares leaving 100. M. G. 0' Neil disposed of 250 warrants for common shares leaving 250. Loew's Theatres Inc. — Tisch Hotels Inc. ac- quired 500 shares for 385,900 total. Arthur M. Tolchin acquired 1,200 shares for 1,300 shares. Magnavox Co. — Richard A. 0'Coonor disposed of 2,500 shares leaving 50,959. Motorola Inc. — Arthur L. Reese acquired 20C shares for 400 total. Nafi Corp. — M. for 810 total. K. Leahy acquired 200 shar National Theatres Inc. — B. Gerald Cantor ac- quired 4,200 shares for 109,200 total. Oliver A. Unger acquired 2,500 shares for 8,500 total. Paramount Pictures Corp. — Barney Baiabar acquired 300 shares for 11,600 total. Johr Hertz acquired 1,000 shares for 2,000 total. Philco Corp. — Profit sharing plan disposed of 143 shares leaving 454,338, and acquired 33C shares of 33<°o preferred series A for 9 31C total. RCA — George H. Brown purchased 100 shares for 195 total. Ralston H. Coffin acquired 100 shares for 400 total. Frank M. Folsom dis- posed of 608 shares leaving 10,023. Raytheon Corp. — David R. Hull disposed of 50G shares leaving 3,650. N.B. Krim disposed of 50C shares leaving 3,950. Reeves Soundcraft Corp. — Hazard E. Ree^e; disposed of 3,000 shares leaving 259,159. Warner Bros. Pictures — William T. On- dis- posed of 500 shares leaving 16,400. Westinghouse Electric — Tomlinson Fort ac- quired 500 shares for 2,029 total. James H. Jewell acquired 1,450 shares for 1,450 tota1. A. Waits Smith disposed of 1,200 shares leav- ing 815. C.S. Weber acquired 300 shares for 500 total. 119 Newest Russian discovery -RAILROADS! What country's railroads handle the world's heaviest freight volume? Those of the United States ? Sorry. The correct answer is Soviet Russia. In 1958, Russia's railroads moved more freight more miles than U. S. railroads ever handled in any one year. In a great railroad improvement program, the Russians have followed progressive U. S. rail- road techniques. Among them are Dieseliza- tion . . . train radio . . . welded rail . . . even TV and radar in yard operations. And hundreds of miles of new line are built each year- Meanwhile, in the United States, with the most efficient railroads on the globe, the picture is far less bright. Here, railroads suffer from restrictive public policies.They are burdened with discriminatory taxation — while their competition uses high- ways, waterways and airways built and main- tained by the government. They are frequently denied the right to make competitive rates, or to provide a complete transportation service. Why this extraordinary contrast? In Russia, railroads are recognized as the most productive form of mass transportation, with the lowest true costs. In America, public policies ignore this basic truth. # ^ ^ American railroads ask no special or favored treatment, nor do they have any quarrel with their competition. All they ask are fair play and equality of treatment. Earn- ings could then be sufficient to enable the railroads to provide the traveling and shipping public with the benefits of free and equal competition. When America's railroads are free from the strangling grip of the restrictions that now bind them, we, too, will make the best use of our railroads — our nation's greatest transpor- tation asset. ASSOCIATION OF AMERICAN RAILROADS WASHINGTON 6, D. C. 120 BROADCASTING, October 19, 1959 OUR RESPECTS TO Harold Otto Grams Network radio affiliates can hardly afford to ignore some of the new pro- gramming patterns that have evolved in independent radio broadcast opera- tion, in the opinion of Harold O. Grams, general manager of KSD-AM- TV St. Louis. Although many net- work am affiliates look upon some of the new programming methods with skepticism and outright disfavor, the feat of keeping a sizable audience and showing a clear profit in competition with some independents can be a tough row to hoe, he admits. A product of the programming ranks (and protege of the late George Bur- bach, former head of the NBC-affiliated stations), he frankly admits the Post- Dispatch radio outlet is in the transition stage. Mr. Grams succeeded Mr. Bur- bach upon the latter's retirement Jan. 1, 1958. "We feel a pride in our operation, and are particularly proud of provid- ing a service to the community. Any dedicated broadcaster likes to feel he's doing a worthwhile job, and we're no different," Mr. Grams says. "We have tried to adapt ourselves to changes without resorting to hypo and razzle-dazzle techniques," he acknowl- edges. "The problem of a network affiliate is to find a service that will claim a large audience and yet permit a profit- able operation." (Some of these affiliate problems, in- cluding changes in network program- ming operations, were canvassed Thurs- day [Oct. 15] in New York at a meet- ing of the NBC-Radio Network Af- filiates Advisory Committee.) Diehard • Harold Otto Grams has been meeting (and solving) problems like these ever since he started as a sum- mertime announcer for WOC Daven- port, Iowa, in the mid-1 930s. One day he was sent to do a man-on-the-street in- terview and promptly got into hot water. Over the air an old gentleman told him blithely: "I know something about Abe Lincoln you don't know." Asked the young announcer: "What's that?" Said the old gentleman: "He was a b ." Young Grams quickly end- ed the interview and returned to the studio, figuring his career was ended. Instead his employers told him to screen interviewees more carefully in the fu- ture. Actually, Hod Grams' entry into broadcasting was completely by acci- dent. A native of Rock Island, 111. (born BROADCASTING, October 19, 1959 Jan. 14, 1914), he wanted to pursue a legal career. An oustanding prep foot- ball star at Rock Island High School, he attended St. Ambrose College in Daven- port on an athletic scholarship at the urging of a school friend from George- town U. in Washington. For 3Vi years he took pre-legal work and dug ditches during the summer, a job that during depression years placed a high premium on qualifications. He took on a part-time chore handl- ing a General Motors display at a local automobile show and delivering lectures on the new wonders of "knee action" claimed for the new Chevrolet models. A representative of WOC caught his pitch and invited him to audition for a part-time announcer's job. He became a regular staffer in 1936 and next year moved to WHO Des Moines (like WOC, owned by the B. J. Palmer in- terests.) News and Sports • In 1938 he joined KSD, specializing in news and sports- casts (boxing, baseball and football, in- cluding U. of Illinois, Missouri and Notre Dame games). During World War II (in 1943) he was appointed program manager. When KSD-TV went on the air as St. Louis' first television station on Feb. 8, 1947, he also took over those programming reins. (Among his announcing chores: Winston Chur- chill's famous "Iron Curtain" speech in Fulton, Mo.; the Joe Louis-Billy Conn heavyweight championship fight, and the U. of Illinois-UCLA Rose Bowl classic.) KSD-AM-TV's Grams He found honesty about Abe Now a 25-year veteran in broadcast- ing, Mr. Grams naturally found it dif- ficult to fill the shoes of the late Mr. Burbach (like Walter Damm, retired vice president and general manager of the Milwaukee Journal stations, WTMJ- AM-TV, an almost legendry industry figure). But the operation of KSD and KSD-TV have remained fairly stabilized within the framework of the Post-Dis- patch policies the past 22 months. Mr. Grams also is a member of the Pulitzer Publishing Co. board of directors. While radio's problems have been compounded by the upsurge of inde- pendent stations, local business is better now than it's been in many years, ac- cording to Mr. Grams. And there are plans in the works for improved radio service, complementing KSD's already solid position in news (with a 10-man news staff and a staple of 15-minute newscasts) and other programming areas. Says Mr. Grams: "There's been a continuing change radiowise because of the very nature of the market." Heavy on Radio • As a result, he's been spending more time on radio oper- ations lately. The problems are less complex in television; KSD-TV has been holding its own as an NBC-TV affiliate against competitors in terms of audience share claims, on the basis of recent ratings reports. Mr. Grams is a member of the NAB Labor Committee and the NBC Tele- vision Affiliates Committee (he once served on the NBC radio affiliates group). He also belongs to the St. Louis Advertising Club, serves on the Media Club board of directors and is a mem- ber of the Washington U. Council pub- lic relations committee. Still a sports enthusiast, Hod Grams plays on the KSD-AM-TV softball team. His weight is well distributed over a 6-foot-2-inch frame that be- tokens his participation in athletics. For relaxation he plays gin rummy, fishes and hunts ducks with Dan Fitzpatrick (Post-Dispatch editorial cartoonist) in the Ozarks and parts of Minnesota. For many years he and Roy Stockton, now retired Post-Dispatch sports editor, con- ducted a sports interview-commentary on KSD. (Together, they did the first baseball telecast in St. Louis in 1947.) Mr. Grams married a hometown girl, Florence Lippens. With their four chil- dren (Peter, 19; Hal, 16; Jon, 14, and Susan, 5), they live in Glendale, a St. Louis suburb. 121 EDITORIALS Exposure meters IT's the medium that afforded an excellent exposure at a low cost." That's why Nationwide Insurance Co. has signed up for a radio network documentary series, as explained by its agency, Ben Sackheim, in these pages a week ago. In decid- ing to put its money into The Hidden Revolution (CBS Ra- dio), Nationwide didn't have to depend on blind luck. It sponsored a similar series last year; its satisfaction is re- flected not only in the renewal but in the fact that this year it is expanding the series. While Nationwide and many another advertiser are en- joying the benefit of radio's "excellent exposure at low cost," a station out in Spokane has demonstrated why this benefit exists in the first place. KREM in that city com- missioned a survey. Station officials, reading the results, may have flinched a bit on seeing how many people said they never turn on the radio to listen to a news program. But their eyes must have brightened when, after reading on, they discovered that by all odds the biggest single group could hardly be expected to turn on the radio for any such specific purpose — because their radio sets are turned on most of the time anyway. That's where radio's "excellent exposure" comes from — millions of places where radio is in almost constant use, wherever people go. This is no startling discovery, just fresh evidence that for Nationwide or anybody else with some- thing to sell, radio is the insurance with the lowest premiums and the broadest coverage. A tragedy of errors THE MAN whose job is least to be envied is Lou Hausman who went to work last week as the director of the new Television Information Office. Mr. Hausman was hired to repair television's image. Be- tween his hiring and his reporting for work, the House Oversight Subcommittee discovered television quiz shows. Mr. Hausman must now feel as though he had unwittingly accepted the job of touching up Mount Rushmore just as an atom bomb landed in Theodore Roosevelt's mustache. The damage already inflicted by the House committee is severe enough to leave lasting scars. And there is more to come. It would take a stronger man than Chairman Oren Harris to kick the habit of publicity after taking it in such massive doses. The effects of the television quiz scandal are only beginning to be felt. The pity is that the scandal was permitted to develop. It could have been contained before it got out of hand. There is at least historical value in recalling the principal events that led to the current hearings. In the summer of 1958 a grand jury in New York began taking testimony from quiz show participants who said they had been coached. The testimony was secret, but news- papers got enough information from the witnesses to play the story prominently well into the autumn. As the investigation — and the publicity — continued, the networks took some quizzes off the air and made some efforts to regain control over those remaining. The story petered out. Months later — in June 1959 — the grand jury submitted a presentment to the court. It could find no criminal action 122 for indictment. The presentment was said by the jury fore- man to constitute a record of quiz rigging which, while not illegal, raised serious ethical questions about the conduct of quiz shows. The judge sealed the presentment but agreed to entertain arguments for its release. The only argument for release was entered by Dist. Atty. Frank S. Hogan. Two arguments in favor of keeping the presentment sealed were submitted by two associations of New York lawyers. The presentment was kept sealed. At the time, this magazine urged the release of the grand jury's report. It was our view that a sealed presentment based on testimony of witnesses who had proved to be loquacious was a time bomb that would eventually explode. Far better to air out the report and correct whatever im- perfections it disclosed than to cherish the foolish hope that nothing would come of it if it were ignored. The House committee has developed no new information of significance. The shows it has investigated were the shows the grand jury investigated; the witnesses the House committee has heard were heard a year or more ago. The House committee has merely made public the information that was locked up in New York, and it has done so in a way to achieve maximum publicity. It should not surprise telecasters that the re-run of the quiz investigation provoked so strong a public reaction. Television, more than any other medium, occupies a posi- tion of intimacy in the public's personal lives. When the audience hears that a favorite quiz show has been rigged, it reacts as a wife does when she catches her husband pinching a blonde. The act may not be illegal or even immoral, but it raises doubt. Politicians are canny enough to recognize that because of television's unique position of intimacy with the public, a stir of publicity can easily be raised by a showing of even minor derelictions. Television must accept the fact that it will be the target of political gossips, and it must conduct itself in a way to minimize its vulnerability. Drawn for BROADCASTING by Sid Hix "It's quite a repair job. I'll have to take your station back to the shop." BROADCASTING, October 19, 1959 The Selling Sound Less than a year ago, WDAF announced The New Sound From Signal Hill — a solid new radio sound dedicated to better listening for our audience and better results for our sponsors. Local businessmen listened. They liked what they heard, and they bought into the New Sound. If you could see our sales book, we think you would be as impressed with the quality of these local advertisers as we are. They are the From Signal Hill business leaders who must know Kansas City radio. This is where they live, and buy, and sell. Your Christal man can document this story with names and facts whenever you say the word. A SUBSIDIARY OF NATIONAL THEATRES AND TELEVISION, INC. PLEDGED TO DESTROY the men who ru ORGANIZED CRIME! SPONSORED BY • AMERICAN TOBACCO in 1 1 markets • HOOD DAIRY PRODUCTS in 6 New England States • SEGO MILK PRODUCTS in 7 Western markets • WIEDEMANN BREWING CO. in Cincinnati, Dayton, Columbus • HOUSEHOLD FINANCE WRCV-TV — Philadelphia KLZ-TV - Denver KSTP-TV — Minneapolis-St. Pau KWTV — Oklahoma City WXEX-TV — Richmond-Petersburg KSL-TV — Salt Lake City WTMJ-TV — Milwaukee WGN-TV - Chicago WSB-TV — Atlanta in Philadelphia, Albany, Schenectady KIRO-TV — Seattle STANDARD OIL OF INDIANA wtvj - Miami in 5 Mid-Western markets and many others! OCTOBER 26, 1959 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO How far should tv go in scrubbing its tarnish? Page 41 The $50 million organization of Jock Whitney Page 68 Special report: television's mark on Hollywood Page 88 WNTA-TV bets its big local shows can pay off Page 94 Act on, tket& 2 facte fw InwiedioXe, ^olei In/MM&i NEW QUALITATIVE SURVEY IN PHILADELPHIA PROVES: 1 I Philadelphia families with children under 20 I BUY MORE... EARN MORE... OWN MORE They own 59.3% of the homes; 62.3% of the washing machines; 68.4% of the automobiles. They buy 75.7% of hair preparations; 71.2% of cigarettes; 67.2% of soap and detergents; 61% of beer and ales; 71.6% of automotive products, etc. 2 I WIBG reaches more families in all categories but especially more families with children under 20 I than any other Philadelphia station * Pulse study of Philadelphia family radio characteristics. FOR A COPY of this new depth study of Philadelphia write or call WIBG, Philadelphia, or see your Katz representative. Ik l^kMobd^ bum u/kw& L/Oio/i& going mtk V\f ■ BG i .STORER station PAINESVILLE LORAIN CLEVELAND 1 AKRON WOOSTER CANTON jfC You reach a vast buying audience in Northeastern Ohio through WGAR . . . because WGAR surrounds your com- mercials with radio entertainment that appeals to grown-ups of all ages. WGAR maintains this policy in all its programming . . . variety shows . . . com- NEW PHILADELPHIA STEUBENVILLE Cleveland-50,000 watts plete news coverage . . . good music . . . drama . . . comedy . . . sports . . . local events . . . featuring top local and CBS personalities. The result ... the kind of radio ser- vice that helps make customers for your products when advertised on WGAR. WGAR Represented by HENRY I. CHRISTAL COMPANY HROH is T¥ In SF \ STARTS OCTOBER 31 WINTER LEAGUE BASEBALL MINUTES AVAILABLE! 'SAN FRANCISCO CHRONICLE • NBC AFFILIATE • CHANNEL 4 • PETERS, GRIFFIN, WOODWARD ^BROADCASTING, October 26, 1959 3 WGAL-TV Religious Programs Religious programming on Channel 8 embraces all Faiths with such programs as "Doorway to Life", "Frontiers of Faith", "Eternal Light", "The Catholic Hour", "The Christophers", "This is the Life", and "A Minute With Your Bible", the latter a daily sign-off feature. The most recent innovation under the auspices of the Pennsylvania Council of Churches is the Sunday evening "Talk Back" series which is telecast for in-church discussion groups throughout the Channel 8 area. WGAL-TV Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco BROADCASTING, October 26, 1959 CLOSED CIRCUIT The quiz kids • Preliminary arrange- ments for appearance of CBS-TV Pres- ident Louis Cowan to testify before House quiz hearings had already been made when Mr. Cowan fell ill last week fstory page 41). Investigator Richard Goodwin, of House Legislative Over- sight Subcommittee, had date with Mr. Cowan Oct. 22 to discuss testimony re- garding $64,000 Question which Mr. Cowan originated. Date had to be can- celled when, night of Oct. 20, Mr. Cowan's doctor directed him to enter hospital. But there'll be no scarcity of witnesses when Oversight subcommittee resumes quiz hearings next week. Subcommittee has had swarms of investigators inter- viewing prospective witnesses in New York and elsewhere. Several prospects have asked to be protected by executive sessions, but so far star witness, Charles Van Doren, winner on NBC's Twenty- One and suspended NBC commentator, has made no such request. Fm in Europe • All Europe is rapidly moving its radio broadcasting to fm band (and calling it "vhf broadcasting") . Effects of trend are evident at Geneva International Telecommunications Union conference where biggest de- mand for spectrum space is in 100 mc area for fm operation. In U.S. fm oc- cupies 88-108 mc area. Europeans use only 88-100 mc, and they want wider space for expanding fm systems. NBC Radio plan • NBC Radio officials expressed elation with reception given network's new combination networking- and-program-service plan (Broadcast- ing, Oct. 19) in Dallas, Atlanta and New York regional meetings with af- filiates last week. But they and some af- filiates came away with different ideas of intent in what was said. Some affiliates maintained that in effect they were given choice between 100% clearance of new network schedule, or being replaced in lineup. Network officials said they would do all possible to clear 100%, but had no intention of not fulfilling existing contracts with affiliates. One point on which there was agreement: that net- work officials had said ( 1 ) they would prefer a smaller lineup of stations who clear 100% to longer lineup clearing only 75%, and (2) stations which make no effort to clear completely will not be renewed when their contracts run out. Affiliates attending regional NBC Radio sessions — two remain: San Fran- cisco today (Oct. 26) and Chicago Wednesday — got their first inkling of probable pricing of entertainment shows to be offered on fee basis under new SBC Program Service plan. Charge, as disclosed earlier, will be based on mul- tiples of stations' one-minute spot rate for 10 a.m. time. Here are multiples \otted down by some affiliates in last week's sessions (figures are tentative, dependent on production costs in each case, but network officials confirmed they're "indicative" ): two 25-minute drama strips, eight times one-minute 10 a.m. rate per week: 20 five-minute personality vignettes per week, five times; 20 five-minute sports vignettes, four times; two quarter-hour serial strips, five times. Probers on prowl • FCC's investiga- tion of network television programming practices — now more touchy than ever with quiz show scandals breaking — moves to warmer climes with coming of fall chill. FCC attorneys Ashbrook P. Bryant and James F. Tierney leave for Hollywood Oct. 30 to spend 10 days to two weeks exploring the "who con- trols what" in world of tv film. They have asked for appointments with dozen tv film producers, including such major entities as Warner Bros.. Screen Gems. Four Star Films, 20th Century-Fox. Following discussions, two lawyers will return to Washington and prepare for public hearings, possibly later this year. Commission's programming study, only segment of network investigation not completed with issuance of Barrow Report in October 1957, has been rock- ing along for past two years with inter- rogation of New York program pro- ducers, advertising agencies and net- work officials. Study actually did not get off ground until court battle in New York with independent program pro- ducers who refused to honor FCC sub- poena for business and financial infor- mation. This was resolved finally in FCC's favor. Last March Commission added question of alleged tie-ins to other issues in programming inquiry. In May- public hearings were held in Washington with network officials submitting docu- ments bearing on programming organi- zation and practices, and in July public hearings were held in New York with advertising executives discussing their part in establishing and guiding pro- grams on networks. Pilot problem • It's now becoming more widespread practice for agency and net- work programmers to demand scripts of as many as two and three episodes in ad- dition to pilot shown on proposed film series. Program producers report it is nearly impossible now to sell tv film series on basis of pilot film only. MGM- TV's answer to this development is crea- tion of its pre-selling concept" which aims to get buyers to share some of financial risk in making pilots (see page 92). Image report • Lou Hausman, new di- rector of Television Information Of- fice, has spent most of his time since taking office soliciting support in swing around NAB regional conferences with Clair McCollough, Steinman Stations, chairman of Television Information Committee. But he hasn't entirely ig- nored job of building staff. He's inter- viewed several prospects, including some for No. 2 post. TIC will hold next meet- ing around Thanksgiving time, though choice of date is said to have no senti- mental significance. By then it's hoped TIO will be getting down to work. Another NCS • A.C. Nielsen will have more to talk about this week than NCS — 4 (see page 38). Details of '61 cover- age service will be made known, but also due for announcement tomorrow (Oct. 27) is undertaking of firm's first all-Canada broadcast survey for release this winter. Canadian NCS. covering both radio and television, is result of order by two substantial clients: Cana- dian Broadcasting Corp. and J. Walter Thompson Co. Other agencies, advertis- ers and independent stations in Canada are expected to join subscriber list. Au naturel • French radio and televi- sion have historically been noncom- mercial, but there's good chance France may convert to commercial tv soon — perhaps first of year. It's probable French will adapt British pattern of prohibiting sponsorship of tv programs but allowing commercial messages to be aired at hour and half-hour and in natural breaks in programs. Meanwhile, British are finding some bugs in restricting commercials to na- tural breaks. In peak viewing periods commercial services pack as many as eight spots into 2V2-minute break. One American traveler observed: "And we complain about triple-spotting." Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C. in ATLANTA IN A MILLION (Atlanta now has a million population) WAGA-TV * LEADS ALL OTHER STATIONS Sunday through Saturday 10 pm to midnight-ARB BIGGEST BUY IN THE MARKET Saturday The Big Movie Double Feature at 11pm BIG MOVIES BIG AUBIENGE • BIGGER SALES MORNING: The Early, Early Show-Mon. thru Fri. 9am AFTERNOON: The Early Show-Mon. thru Fri. 5 pm NIGHT: The Big Movie-Mon. thru Fri. & Sun. 11:15 pm You know where you're going with WAGA-TV Call KATZ E IR station National Sales Offices: 625 Madison Ave., N. Y. 22 • 230 N. Michigan Ave., Chicago 1 BROADCASTING, October 26, 1959 .WEEK IN BRIEF. Mr. Johnson Needed: an agency recognition code • The lack of understanding that crops up sometimes between stations and advertising agencies could be overcome if stations would formulate a code for recognizing agencies. The code should cover such basic points as credit, payment and responsibility for copy preparation, according to Charles F. Johnson Jr., owner, Charles F. Johnson Adv., Grand Rapids, Mich. He outlines his argument in this week's Monday Memo. Page 19. How far will CBS-TV go? • Stanton's announced intention that network no longer will fool the audience meets skepticism from agen- cies and program packagers, who await next developments. NBC posi- tion is easier to understand. Page 41. Lee asks legislation • FCC commissioner asks law to require an an- nouncement guaranteeing a program is what it is represented to be. Page 46. NAB caravan keeps moving • Backwash of government threats to programming continues to occupy broadcasters' attention at Chicago and Boston meetings, but they get on to the other business at hand. Page 74. Among these subjects: Charges of poor summertime network tv fare by the head of a top agency in radio-tv billing. Page 49. Another top agency's economics expert on advertising's role in the economy. Page 54. Summer daytime tv billings up • Network daytime billings top last year's for summer. Page 58. AAAA hears Draper Daniels • Burnett's executive vp praises commer- cials as tv's "last bastion of individualism" and damns programming's "promiscuous copycats" at AAAA's California regional convention. At Chicago convention, he claims commercials are "incredibly good" and quality "considerably higher" than those of programs. Page 60. Hollywood and tv in close embrace • Ten years ago film capital was afraid tv would kill the movie industry, but today there are more jobs than in 1949, most of them in tv. Page 88. Vive la difference • That might be one slogan for program-ambitious WNTA-TV New York, which is putting together a new program sched- ule it hopes will be unlike any other in television. Its big nighttime hope : Play of the Week; its daytime adventure: Daywatch. Broadcasting profiles one station's bid to stand out in the crowd. Page 94. British tv: at uhf crossroad? • The phenomenal success of commercial tv in Britain has brought growth pains with it and a major policy re- appraisal is expected soon. Questions to be resolved include possible move to uhf, to accommodate extra services and color. Page 114. Whitney organizes communications group • John Hay Whitney forms personal communications firm to handle all radio-tv and publishing ac- tivities; company estimated to be $50 million corporation. Page 68. Metropolitan expands ownership • Buys WIP Philadelphia in stock transaction, pays $600,000 for uhf WTVH(TV) Peoria. Page 70. DEPARTMENTS AT DEADLINE 35 BROADCAST ADVERTISING 49 BUSINESS BRIEFLY 66 CHANGING HANDS 76 CLOSED CIRCUIT 5 COLORCASTING 96 DATEBOOK 10 EDITORIAL PAGE 132 EQUIPMENT & ENGINEERING 110 FANFARE 112 FATES & FORTUNES 104 FOR THE RECORD 119 GOVERNMENT 102 LEAD STORY 41 INTERNATIONAL . 114 THE MEDIA 68 MONDAY MEMO 19 OPEN MIKE 14 OUR RESPECTS 131 PROGRAMMING 88 WEEK'S HEADLINERS 38 -OH e "Anita Sundin Calling" is heard Monday through Friday in con- venient 90-second "capsule" form at peak hours for reaching women in the home and on their way to shop. Anita provides Quint-City area housewives with a daily stream of recipes, hints to make home-mak- ing easier and social notes. Local groups use the show as their bul- letin board for fraternal, social, civic and educational announce- ments. Anita has a wide following and her audience respects her advice. Many women tell us they listen to the program to learn what is going on in the area. Anita is available as a personality or for spot adjacencies . . . contact your P.G.W. Colonel or call, write or wire Sales Department WOC AM-FM-TV, Davenport, Iowa. Col. B. J. Palmer President Ernest C. Sanders Manager Pax Shaffer Sales Manager Peters, Griffin, Woodward, Inc., Exclusive National Representatives THE QUINT CITIES DAVENPORT (_ BETTENDORF I ROCK ISLAND MOLINE EAST MOLINE IOWA ILL. AM | FM 5000 WATTS AM BROADCASTING, October 26, 1959 7 LOCAL PRODUCTS: Folding Money, and WM AL-TV ABC IN THE NATION'S CAPITAL Folding money is made by the Bureau of Printing and Engraving in Washington D. C. Buyers for your product are made by WMAL- TV in the Greater Washington area. Folding money can be identified by its distinctive color, WMAL-TV by its colorful programming. Folding money is shy and elusive, especially toward the end of a month. WMAL-TV is always gre- garious, Winning Friends and In- fluencing Audiences with ABC shows and Local audience-influencers like Del MaLkie, Joseph McCaffrey, Morrie Siegel and Jerry Strong. Folding money is prized for what it buys. It goes a long way on WMAL-TV, where programming is arranged to provide sensibly priced one-minute spots in many time classifications. ^Nashington Means American leadership wmal-tv Channel 7 Washington, D. C. An Evening Star Station represented by H-R Television, Inc. In two weeks your station (WFDF) averaged over 20 entries per commer- cial. Other Michigan stations averaged five. Proof that your listeners act. 55 The quote is from Hartley C. Baxter of Simonds, Payson Company, Inc., Port- land, Maine. He refers to a special contest offer placed on Michigan sta- tions for Red Rose Iced Tea. A commanding lead in the race for results is our stock-in-trade here at WFDF. But there's more to the story. Here's the clincher from Mr. Baxter: "But most important of all, a whole- saler in your area took on the Red Rose line. His sales have been steadily in- creasing since the initial order. Proof again that your listeners, both trade and consumers, buy!" The Katz Agency can give you a full run-down on the Red Rose success story ... and tell you how and why WFDF is the Flint area "Results Tested" Station. Gall now! WFDF 5 KW at 910 on the dial for Flint & all of Northeast Michigan. Represented nationally by the KATZ Agency. Flint Affiliate of h&> A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS ('Indicates first or revised listing) *Oct. 25-28— CBS-TV Network Affiliates Assn. annual fall meeting of board of directors, Del Monte Lodge, Pebble Beach, Calif. Oct. 26-29-Australian Assn. of Advertising Agen- cies annual meet, Broadbeach, Queensland. Frederic R. Gamble, American Assn. of Advertising Agencies president, will speak. Oct. 27-30 — National Assn. of Educational Broadcasters, annual convention, Hotel Sheraton- Cadillac, Detroit. Oct. 28 — Radio & Television Executives Society luncheon. Rep. Chester Bowles (D-Conn.) and Sig Mickelson, president, CBS News Div., speak on "Broadcasting and Politics." Grand Ballroom, Roosevelt Hotel, N.Y. "Oct. 29-30— NAB fall conference, Dinkier-Plaza Hotel, Atlanta, Ga. Oct. 29-30 — Electronic devices meetings spon- sored by Professional Group on Electronic Devices, Institute of Radio Engineers, Shoreham Hotel, Washington. Oct. 29-31 — New Jersey Broadcasters Assn., fall meeting, Nassau Inn, Princeton. Oct. 30 — Minnesota Broadcasters Assn., Hotel Radisson, Minneapolis. Oct. 30-31 — Missouri Broadcasters Assn., Muehle- bach Hotel, Kansas City. Gov. James T. Blair is luncheon speaker on 30th. Board of directors meet evening of Oct. 29. Oct. 31 — Florida UPI Broadcasters Assn. Cape Canaveral tour, Cocoa Beach. Delegates will have guided tour of missile-testing center. U. S. Air Force will give special briefings for group at Pat- rick AF Base followed by inspection of launching sites. Oct. 31-Nov. 1 — Kansas AP Radio Assn. annual meeting, Fort Riley, Kan. NOVEMBER Nov. 1 — Annual Edward Petry & Co. promotional seminar, for promotion, research and merchandis- ing executives of Petry-represented radio and tv stations. Starts 3 p.m. Petry Suite in Warwick Hotel, Philadelphia (in conjunction with Broad- casters Promotion Assn. convention). "Nov. 1 — Oklahoma Broadcasters Assn. state in- dustry advisory committee, 10:30 a.m., Bilt- more Hotel, Oklahoma City. FCC Comr. Robert E. Lee will attend. Nov. 2 — Tv quiz hearing continuation by House Legislative Oversight Subcommittee, Old House Of- fice Bldg.'s Caucus Rm., Washington. Nov. 2-3 — Canadian Board of Broadcast Governors holds public hearings on new broadcasting regu- lations. Board of Transport, Ottawa. *Nov. 2-4 — Broadcasters Promotion Assn. con- vention, Warwick Hotel, Philadelphia. Lou Haus- man, director of Television Information Office, will be keynote speaker. Speakers include: H. Preston Peters, Peters, Griffin & Woodward; Adam J. Young, Adam Young Inc.; R. David Kimble of Grey Adv., New York; C. Wrede Peters- meyer, president, Corinthian Broadcasting Co., New York; Frank Shakespeare, general manager, WCBS-TV New York; Max Buck, station manager, WRCA-TV New York; Emil Mogul, president, Mogul, Williams & Saylor Inc., New York; R. C. (Jake) Embry, station manager, WITH Balti- more; Henry J. Kaufman, president, Henry J. Kaufman Assoc., Washington, and James T. Quirk, Tv Guide. Jim Kiss, WPEN Philadelphia, program chairman, said agenda will provide maxi- mum exchange of ideas. Panels will be restricted to two participants. Nov. 2-6 — National Sales Executives-Interna- tional Chicago Field Sales Management Institute, Pick-Congress Hotel there. Nov. 4 — Subcommittee B of California Assembly Interim Committee on Public Utilities & Corpora- tions will hold hearing on HR 358 on pay tv in Rm. 709, State Bldg., Los Angeles. Rex M. Cunningham (D-Ventura) is committee chairman. Nov. 4-5 — American Assn. of Advertising Agencies eastern annual conference, Hotel Biltmore, New York. Creative meeting Wednesday (Nov. 4) at Museum of Modern Art there. Nov. 5 — Southern California Broadcasters Assn. "whingding" outing at Inglewood Country Club. Nov. 5— WSB Atlanta-Henry W. Grady School of Journalism (U. of Georgia) first annual news broadcasting conference, WSB's White Columns studios, 8:45 a.m. -3:30 p.m. Nov. 7 — Nebraska UPI Broadcasters, Sheraton- Fontenelle Hotel, Omaha. Nov. 8 — New York State AP Broadcasters Assn. annual meet, Sheraton-Ten Eyck Hotel, Albany. Nov. 8-9 — Fall meeting, Texas Assn. of Broad- casters, Texas Hotel, Fort Worth. Nov. 8-11 — Annual fall meeting, Assn. of Na- tional Advertisers, The Homestead, Hot Springs, Va. "Television and Radio Advertising Problems" to be subject of closed workshop meeting Nov. 9, with Howard Eaton, Lever Bros, media director, in charge. "A New Way to Measure Advertising Effectiveness" to be presented by William Hesse, executive vice president, Benton & Bowles, also Nov. 9. Marketing, advertising planning and ANA advertising aids to be examined Nov. 10; adver- tising case histories Nov. 11. Nov. 9 — Assn. of Broadcast Executives of Texas, Western Hills Inn, Dallas-Fort Worth. Guest speak- er: Harold E. Fellows, president, NAB. Nov. 9 — Arizona Broadcasters Assn. annual meet, Valley Hotel, Scottsdale. Nov. 9 — UPI Broadcasters of Georgia organiza- tional meet, Riviera Motel, Atlanta. Nov. 9-10 — Institute of Radio Engineers, radio fall meeting. Syracuse Hotel, Syracuse, N.Y. Nov. 10 — Radio & Television Executives Society begins its 1959-60 timebuying & selling seminar. Seminar consists of weekly luncheons at Hawaiian Room in Lexington Hotel, New York. Registration fee is $10, luncheon price is $3.50 for registrants, $4.50 for non-registrants. Nov. 10 — Assn. of Maximum Service Telecasters special board of directors meeting, Mayflower Hotel, Washington, D. C. Nov. 11-13 — NBC radio-tv affiliates, Plaza Hotel, New York. Nov. 11-14 — Sigma Delta Chi (professional jour- nalistic fraternity) 50th anniversary convention, Indianapolis. Guest speaker: Vice President Rich- ard M. Nixon. Nov. 13 — Colorado Broadcasters & Telecasters Assn., Brown Palace, Denver. Nov. 13-14 — Country Music Disc Jockey Festival (eighth event sponsored by WSM Nashville), An- drew Jackson Hotel there. Dr. Spencer Thornton, who has appeared on Jack Paar Show and NBC's Monitor, will speak. *Nov. 13-29 — Screen Directors Guild of America exhibition of modern painting and sculpture, 7950 Sunset Blvd., Los Angeles. Nov. 15-21 — National Television Week, spon- sored by NAB and Television Bureau of Advertis- ing. Theme: "Television — In Focus With Modern America." Nov. 15-22— American Society of Association Executives 40th annual meet, Boca Raton, Fla. George Romney, president of American Motors Corp., Detroit, will be named "Association Man of the Year." Nov. 17 — Academy of Television Arts & Sciences at New York, forum on international tv, Young Men's-Young Women's Hebrew Assn., Lexington Ave. at 92nd St. Nov. 17 — California Broadcasters Assn., Ambas- sador Hotel, Los Angeles. Nov. 18— Washington State Assn. of Broadcasters 10 BROADCASTING, October 26, 1959 IN INLAND CALIFORNIA (and western Nevada) BEELINE *aoio Superhighway serves Fresno's people, agriculture and industry Fresno county leads the nation in gross farm income with over $284 million. Yet agriculture is only one phase of Fresno's growing economy — an economy which yields a total net effective buying income of $597 million.* Fresno is the center of an active and growing in- dustrial and service area. This is typical of all. the cities on the Beeline. Get your message to people of all types with Beeline radio. Purchased as a group, Beeline stations give you more radio homes than any combination of competitors ... at by far the low- est cost per thousand. (Nielsen and SR&D) * Sales Management's 1959 Survey of Buying Power KOH O RENO KFBK ° Sacramento w \ KBEE ° MODESTO KMJ O FRESNO , ) \ KERN ° BAKERSFIELD BROADCASTING, October 26, 1959 PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE n 30 Years with CBS JUST ONE OF THE REASONS WHY KLZ is Denver's STATION H gig •%<. $ ty j§ i „ } ; Hugh B. Terry (right), President of KLZ, Denver, re- ceives a Gold Mike Award for 30 years of association with the Columbia Broadcasting System from Dr. Frank Stanton, President of CBS, during the Sixth Annual Convention of the CBS Radio Affiliates Association. KLZ- Radio 560 ON THE DIAL IN DENVER REPRESENTED NATIONALLY BY KATZ and Oregon Assn. of Broadcasters joint meet, Olympic Hotel, Seattle. Nov. 18 — East Central Region annual meeting, American Assn. of Advertising Agencies, Penn- Sheraton, Pittsburgh. Afternoon and evening sessions open to invited guests. Nov. 18 — Maine Radio & Television Broadcast- ers Assn., Portland. Fred A. Palmer, Worthington, Ohio, sales consultant, on "Put Your Best Foot Forward." Nov. 18-20 — Television Bureau of Advertising, annual meeting, Sheraton Hotel, Chicago. Nov. 19 — Tennessee AP Radio Assn. fall meet- ing, Andrew Jackson Hotel, Nashville. In con- junction with Tennessee Assn. of Broadcasters. Nov. 19-20 — Institute of Radio Engineers Profes- sional Group on Nuclear Science, Sixth Annual Meeting, with special emphasis on nuclear science and space exploration, electronics for plasma pro- duction and diagnostics, research instrumentation for high energy nuclear science, nuclear reactor instrumentation and control and automatic sys- tems for nuclear data processing. Boston, Mass. Nov. 19-20 — Tennessee Broadcasters Assn., Andrew Jackson Hotel, Nashville. Nov. 20 — Comments due in FCC proposed rule- making (Docket 6741) to duplicate Class 1-A clear channels in various sections of the U. S. Nov. 23-25 — Women's Advertising Clubs' mid- western intercity conference, Oakton Manor, Pewaukee, Wis. Nov. 25 — Radio & Television Executives Society luncheon. Robert Saudek of Saudek Assoc.; John P. Cunningham, board chairman, Cunningham & Walsh, and John F. White, president, National Ed- ucation Tv & Radio Center take part in symposium on educational tv. Grand Ballroom, Roosevelt Hotel N.Y. Nov. 29-Dec. 1 — First annual communications forum for broadcasters, Pennsylvania State U. Speakers in "Broadcasting: The Challenge of Responsibility" forum include Robert D. Swezey, Sig Mickelson, president, CBS News; Edward Stanley, public affairs director, NBC; Ralph Renick, president, Radio-Television News Direc- tors Assn. and news vice president, WTVJ (TV) Miami, Fla.; Dr. Charles Seipmann, communica- tions education professor, New York U. Nov. 30 — Academy of Television Arts & Sciences at New York, forum on music for television, NBC. Nov. 30-Dec. 4 — National Sales Executives- International Southeastern Field Sales Manage- ment Institute, Atlanta Biltmore Hotel, Atlanta Ga. DECEMBER Dec. 2-4 — Electronic Industries Assn. winter con- ference, Statler-Hilton, Los Angeles. Dec. 11 — Comments due to the FCC on stereo- phonic multiplexing rules as part of FCC's inquiry into possible wider use for fm subsidiary commu- nications authorizations. JANUARY 1960 Jan. 6-9 — High Fidelity Music Show, Shrine Ex- position Hall, Los Angeles. Sponsor: Institute of High Fidelity Manufacturers. *Jan. 10-14 — National Retail Merchants Assn., 49th annual convention, Hotel Statler-Hilton, New York. Sales promotion division board of directors meet there on 13th. Jan. 19 — Ninth annual Sylvania awards, Hotel Plaza, N. Y. Jan. 24-29 — NAB Board of Directors, El Mirado Hotel, Palm Springs, Calif. Jan. 25-29 — National Sales Executives-Inter- national St. Louis Field Sales Management Insti- tute, The Chase-Park Plaza Hotel there. Jan. 26-28 — Georgia Radio & Tv Institute, Athens. Co-sponsors: Georgia Assn. of Broadcasters, U. of Georgia's Henry W. Grady School of Journalism. Jan. 27 — Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton-East New York. Jan. 30 — Oklahoma Broadcasters Assn. annual meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee and Balaban stations' John Box slated to speak. NAB FALL CONFERENCES Oct. 29-30— Dinkler-Plaza Hotel, Atlanta. Nov. 10-11— Texas Hotel, Fort Worth. Nov. 12-13 — Brown Palace Hotel, Denver. Nov. 16-17 — Ambassador Hotel, Los Angeles. Nov. 19-20— Olympic Hotel, Seattle. 12 (DATEBOOK) BROADCASTING, October 26, 1959 If it's news, he's got it! And more Philadelphians get the story from newscaster John Facenda than from any other single news source. Ever since its beginning in 1952, John Facenda's "Eleventh Hour News" has scored a clean beat... has topped all competing programs, as well as all other regularly-scheduled Philadelphia newscasts, for an astounding total of 86 consecutive ARB reports! Philadelphia's steadfast preference for John Facenda and "Eleventh Hour News" is but a single example of the audience interest sustained throughout WCAU-TV's entire broad- cast schedule. And serves to illustrate why all WCAU-TV programming, information and entertainment alike, continues to make ... the biggest news ib Philadelphia "^^nmtKKm _ \ 5S Owned . Channel 10, Philadelphia • Represented by CBS Television Spot Sales WCAU-TV 1 KING radio music poll Podner , One economical shot gets FOUR S'west TV markets . nearly 400, 000 sets! WEST TEXAS TELEVISION NETWORK OPEN MIKE editor: ... I think KING (Seattle) is making a mistake by publicly stating they will not spin any more hot r & r records (Lead Story, Oct. 12, page 33). First they let the youngsters or those that like the hot r & r records dictate the mu- sical tastes of the station, and now they are going to turn around and let an- other group dictate what the station will play. As broadcasters, why don't we educate the musical tastes of our listen- ers? Here again, balanced programming ... in presenting something for public consumption ... if you feed them nothing but chocolate custard pie, they are going to get sick, sick, sick! . . . James A. Spotts WLEM Emporium, Pa. editor : We would like to obtain 250 reprints of your article on the KING musical survey . . . William D. Schueler President KJIM Fort Worth, Tex. editor: I've always suspected what KING has proved; please send me two copies . . . Bill Hennessey WTIC Hartford, Conn. EDITOR : Will you please, send me 100 re- prints . . . Bob Earle General Manager WIBR Baton Rouge, La. editor: I would like to order 200 reprints . . . E. R. Kukkola KXLK Great Falls, Mont. [EDITOR'S NOTE: Reprints are available, 104 each.] You can't skip radio editor: Please send 200 reprints of Alan C. Garratt's story "No campaign is com- plete without radio" (Monday Memo, Oct. 12, page 25). George Patton WBML Macon, Ga. editor: My congratulations to Mr. Garratt and his fine article . . . please send us 50 reprints . . . Allan W. Roberts Executive Vice President WJBW New Orleans 14 editor: . . . send us 200 reprints . . . Jack Siegel WMFJ Daytona Beach, Fla. [EDITOR'S NOTE: Mr. Garratt is advertis- ing manager, ACC Division, American To- bacco Co., New York. Reprints are avail- able, 54 each.] Like a mustard seed editor : ... I also want to extend my thanks for the excellent play you gave my Monday Memo (page 25, Oct. 5) . . . We too have had some interesting com- ments on the story. It seems that Broad- casting gets around. W. B. Geissinger W. B. Geissinger & Co. Los Angeles Promotion records: how free? editor: I would appreciate your comments and those of your readers concerning the promotion records from the larger record companies. The distributors in this area have been charging KFST for album services plainly marked "not for sale, for promotional use only," etc. They call this "handling charges, post- age," etc. I can get records for about the same cost by joining a record club that is open to the public. Is this a local situa- tion or do the parent record companies know what is going on? Frances Parr Program Director KFST Fort Stockton, Tex. [EDITOR'S NOTE: The major labels have a station subscriber service which charges a handling fee. They contend they cannot send out thousands of records without some compensation. They also claim the fee is lower than any record club.] Reporting tv quiz probe editor: I want to congratulate you for the honesty and accuracy of your coverage of the proceedings [tv quiz hearing] in Washington. While I never expected to emerge as a hero, I must admit I was unprepared for vindictive and distorted accounts of my testimony in the press. . . . That's why it was doubly satisfying to read your story, a model of fair and dispassionate reporting. Al Davis New York [EDITOR'S NOTE: Mr. Davis was public relations counsel for Twenty-One at time "fix" charges broke against the program.] Old 'mags' never die . . . editor: Just a note to inform you of what we do with our Broadcasting Maga- zines when we are through reading them BROADCASTING, October 26, 1959 Finest way to speed to Europe and beyond . . . that's KLM! Fast flights whisk you non-stop from New York and Montreal, one-stop from Houston. Friendly flight attendants treat you to world-famous Royal Dutch service — the most thoughtful, attentive service you'll find anywhere! Contact your travel agent or KLM Royal Dutch Airlines, 609 Fifth Avenue or 120 Broadway, N. Y., N. Y. 40 YEA VORLD ( KLM THE WORLD OVER mar . . you're in Europe before you know it! you're treated royally on Royal Dutch Airlines I 60 KLM to Europe . . . and beyond/ ROYAL DUTCH AIRLINES THE WORLD'S FIRST AIRLINE BROADCASTING, October 26, 1959 15 FIRST in TOLEDO for 38 years! Call KATZ— today for tomorrow's availabilities STORER station National Sales Offices: 625 Madison Ave., N.Y. 22 230 N. Michigan Ave., Chicago 1 from cover to cover. . . . We take our magazines to the barber shops and hos- pitals to let people not in the radio- tv business know what we're doing. It has really created a lot of interest in our profession. Pete Bradfield KMAR Winnsboro, La. Literary license Editor: While taking a vacation and trying to get away from the business, I found myself idly connecting the books I was reading with the business. The resulting juxtaposition of quotations resulted: Shakespeare on over-commercialism: "Out, damned spot" {Macbeth). Milton on House quiz probe: "Hell scarce holds the wild uproar" (Paradise Lost). Dryden on comedians: "So take the corn, and leave the chaff behind" (The Cock and the Fox). Benjamin Franklin on expense ac- counts: "A small leak will sink a great ship" (Poor Richard's Almanac). William Cullen Bryant on summer hiatus: "The melancholy days are come, the saddest of the year" (The Death of Flowers). Ralph Waldo Emerson on rock 'n roll: "Must smite the cords rudely and hard, As with hammer or with mace" (Merlin). William C. Dempsey General Manager WQED (TV)-WQEX (TV) Pittsburgh Station cost breakdown editor: Please send reprint of May 14, 1956, story. "Madison Ave. to Main St." Roderick B. Cupp KOFO Ottawa, Kan. EDITOR : Please send me one reprint . . . Mark Russell KMOX-TV St. Louis [EDITOR'S NOTE: Article describes «x- periences of a former Madison Ave. ex- ecutive who acquired his own local radio stations and includes income and expense breakdowns. Reprints still available, 5* each.] A BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular Is- sues 35* per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., «.W., Washing- ton 6, D.C. On changes, please include both old and new addresses. 16 (OPEN MIKE) BROADCASTING, October 26, 1959 now more than ever Keystone makes sense and dollars too here's how: a 4 Keystone has 1075 locally programmed radio stations covering 54% of all radio homes in the U.S.A. Keystone has 86% coverage of all farm markets in the country. Keystone offers plus merchandising tailored to your campaign needs at no cost to you. Keystone covers Hometown and Rural America at the lowest cost. Write for our complete station list and our farm market survey. They're yours for the asking. San Francisco 57 Post St. Sutter 1-7400 Detroit Penobscot Building WOodward 2-4505 Los Angeles 3142 Wilshire Blvd. Dunkirk 3-2910 New York 527 Madison Ave. Eldorado 5-3720 Chicago 111 W. Washington State 2-8900 BROADCASTING, October 26, 1959 17 Another thriller-diller from WJRT— "Incubating, Chief? "Cogitating, Ponsonby —about the eagle-eyed advertisers who cover Flint, Lansing, Saginaw, and Bay City the efficient way— via WJRT." Ahhh, that's our WJRT all right-the finest medium ever hatched for putting your sales story across to the rich mid-Michigan area with its half-million TV households. It's the single-station way to cover Flint, Lansing, Saginaw and Bay City with a grade "A" or better signal. It's the efficient way. With WJRT, your sales message starts on the bull's-eye and is beamed outward to the sur- rounding targets. If you want to do an inside selling job on Michigan's other big market, WJRT's for you. Come on in; the selling's fine. WJR CHANNEL FLINT ABC Primary Affiliate 18 Represented by HARRINGTON, RIGHTER & PARSONS, INC. New York • Chicago • Detroit • Boston • San Francisco • Atlanta BROADCASTING, October 26, 1959 MONDAY MEMO from CHARLES F. JOHNSON JR., owner, Charles F. Johnson Adv., Grand Rapids, Mich. Needed: an agency recognition code . . . A lack of common understanding ap- parently exists between many agencies and broadcasters. This is particularly evident with the smaller agency and broadcaster. This lack of better working relation- ship tends to stymie the effectiveness of both parties, resulting in less than maxi- mum performance. And the client — the innocent third party who pays the tab — is the ultimate victim. It is my conviction that broadcasters should establish a code of recognition which precisely describes under what conditions an agency is to be recognized. The following suggestions comprise the total requirement of the code. There also are many local conditions that may very well dictate other provisions. But a standard code of recognition should include the following minimum provi- sions. Credit • Is the agency required to be financially responsible for the client's credit? I am aware of situations in which the broadcaster continues to assume full financial responsibility by billing the client directly and remitting earned com- missions to the agency when payment is received. This obviously is real fat for the small agency as the necessity for sub- stantial sums of working capital is great- ly reduced. It seems to me that part of the agen- cy 15% commission is earned by assuming credit obligations. Payment • Usually the contract is be- tween the agency and the station for the client. If the client happens to be a bit tardy in paying his bills, some sta- tions permit the agency to wait until payment is received before satisfying its obligations to the broadcaster (of course, a cash discount might be another incen- tive). Here, again, this permits an agency to operate on considerably less working capital. Any contract between two par- ties should require the individuals con- cerned to live up to the conditions of the contract without regard to the acts of others. Copy Preparation: • Some broad- casters continue to write copy for an agency-serviced account. Under these conditions it's rather unlikely that a client receives anything extra in creative ideas by using an agency. Any agency worth its salt would not permit such an abuse of the creative function. The Parasite • This is the "agency" which establishes itself literally with its office in its hat! By taking advantage of some of the short-cuts listed above, it is Charles F. Johnson Jr., lived in Maine for 25 of his 36 years but now is strongly pro-midwest. Obtained his B.S. from U. of New Hampshire, his M.B.A. from U. of Michigan. Formerly he was salesman for WHEB Portsmouth, N.H., and WOOD-AM-TV Grand Rapids; has headed his own agency for 3V2 years. He believes the agency executive should have his own business on the side to retain the "client feel." His sideline is mail order lobster firm in Portland, Me., which he operates under name of Skip- per Dan. able to make a living without investment or risk. This type of agency operator usually focuses his attention on the broadcasting field. Quite often he is an ex-broadcasting salesman who starts with a couple of accounts he formerly serviced. So far — no argument. Some large agencies started with such humble beginnings but grew by assuming their creative and financial responsibilities. So these are the problems. But what is a solution? In what other industry could a man establish a business without capital, without risk, committing himself for tens of thousands of dollars of pay- ments? None that I know of. And prob- ably for the simple reasons that none of his suppliers would do business with him on that basis. Even the smallest broadcaster had to shell out some of his own money in order to go in business. Isn't it high time that broadcasters formed a comprehensive policy specify- ing the conditions under which an advertising agency is recognized? I believe that an agency should be re- quired to guarantee credit. Payment should be made as agreed regardless of whether the client has fulfilled his finan- cial obligation. The agency should be solely responsible for the creation of copy according to accepted broadcast standards. But before this will be, specific rules and conditions of recognition must be created by the broadcaster. Such a code of recognition must include specific ref- erence to the subjects above. And what will be the end result? There'll be less bickering among small agencies and broadcasters. Legitimate agencies will be properly rewarded for their business and professional acumen. The neophyte agency will either accept the code or be out of the broadcast phase of advertising (and how can an agency offer its clients complete agency service without a broadcast media de- partment?). Finally, the client will be getting more for his advertising dollar. . . . to define credit, payment, service roles BROADCASTING, October 26, 1959 19 BEST SELLER IN HOUSTON... American Airlines American Lamb Council Armour Company Arthur Murray Baker's Hair Tonic Ben-Gay B.C. Blackberry Julep Quicktail Blue Cross Borden's Evaporated Milk Bromo-Seltzer Bosch Bavarian Beer Cadillac Camel Cigarettes Champion Spark Plugs Chevrolet Cook Book Bread Cream of Wheat Dash Dog Food Economics Labs Eveready Batteries Falstaff Brewing Feenamint and Chooz Folger's Coffee No, l R Ford Cars Ford Trucks Gillette Safety Razor Hormel Packing Co. Hostess Donuts Jones Blair Paints Kuhn Paint Company Ladies Home Journal Lone Star Beer Mercury Mexsana Powder Mrs. Baird's Bread My-T-Fine National Airlines No-Doz Oak Farms Dairies Odorono Pacquins Hand Cream Pall Mall Peacemaker Flour Pearl Beer Poll Parrot Shoes Prestone Anti-Freeze Q-Tips Ralston Corn Chex Rayco R.C. Cola Red Heart Dog Food Riviera Cigarettes St. Joseph Aspirin Schlitz Beer Seven-Eleven Shulton Desert Flower Hand and Body Lotion Silk 'N Satin Sinclair Oil Southwestern Bell Telephone Stanback Swell Swifts Meats Tampa Nugget Cigars Tennessee Life Insurance Texas State Optical Trans-Texas Airways Trig Winston Cigarettes Wrigleys BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President ^ ^S^i Vice President Edwin H James SECRETARY ' H- ■ 1 Mh Treasurer • ■?■ T/a™ Comptroller . . . . Irving C*Kff Asst. Sec-Treas Lawrence B. Taishoff * ^&^m BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bid*., 1735 DeSales St., N.W., Washington, D.C. Tele- phone: Metropolitan 8-1022. Editor and Publisher . . .... Sol Taishoff Managing Editor Edwin H. James Senior Editors: Rufus Crater (New York), J Frank Beatty, Bruce Robertson (Holly- wood), Fred Fitzgerald, Earl B. Abrams. Lawrence Christopher. ., _.. , Special Projects Editor David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos; Editorial Assistants: Bob Forbes, Rita Cournoyer. Patricia Funk; Secretary to the Pub- lisher: Gladys L. Hall. BUSINESS VP & General Manager Maury Long Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Scnadi CIRCULATION & READER'S SERVICE Manager John P Cosgrove Subscription Manager . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Hara- geones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Senior Editor Rufus Crater Bureau News Manager ... Donald V. West Associate Editor David W. Berlyn N. Y. Features Editor: Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valh Farhi, Janet Lantz. Business Sales Manager Winfield R. Levi Sales Service Mgr. . . . Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistant .... Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Stricke r Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded In 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc. BROADCASTING, October 26, 1959 National Reps.: THE KATZ AGENCY, Inc. • New York • Chicago ' • Detroit • Atlanta • St. Louis • San Francisco • Los Angeles • Dallas HOUSTON, CALL DAVE MORRIS JAckson 3-2581 Audience fiC4 Profile #1 How much money did you spend for food and groceries in the past seven days? WWDC Homes Total Sample % WWDC above or below Total Sample Less than $21 21.4% gg*3L___-J^2^ S21-S29 29.4% 32.4% - 9-3% S30-S39 37-8% 31.0% _ ±31*ll $40 and over 11.5% * 9-7% . ±*8'6% What *;W of people are WWDC listeners? We know from PULSE rating surveys that they give us the greatest total share of audience in the Washington, D. C. metropolitan area. But we wanted to know more about them personally— so we had PULSE do a special Audience Image Study. The profile that emerged is most revealing. Take the matter of groceries. 215,763 WWDC homes spend $30 or more a week for food . . . 40.5% above the total sample average. Doesn't this give you food for thought? (Next month: TRAVEL). WWDC Radio Washington . . . the station that keeps people in mind REPRESENTED NATIONALLY BY JOHN BLAIR & CO. October 26, 1959 Jack Wrather s Syaficatka Biz, KiigdeyPrez of Ui.-Bri Setup Hollywood, July 8. The iark Wrather Organisation **ieftlm producer* and «w»n of die and tv stations, has forged a TWate link with British eom- programmers, and entered syndication field both here and «>,v fl«<* Wrather and Brill, h part '" >*■ »«» "»**• outside deal, a* ! welt, S*-rv,n* »n the hoard of 7-30 Xf s/, MEMO deliver trong film le hope of •e fate of id. Nestle ., gurreat d beyond ^ . okayed aw and >n," in- ITc SELLS (SALE ABC-TV /Kj "RECORD PACT/ BROADCASTING, October 26, 1959 23 Veb Sa\e ^.io-g Bo^en Co.,GeneralFoodar 1 , , Television t-orp- independent le ^ hatf-hO* ^ortS M5i8^t ^ne 22 a* tv shows win ij0\wwood. 1 will be seen fot» U:3o Satu^' TV this fatt » , ,,e „ oew co. • 24 BROADCASTING, October 26, 1959 : .... so /r„ *•* , iy-""io. . CBS-TV 7:0<5 SPOT F=oR SIXTH YGAR v. ^ VJ* BROADCASTING, October 26, 1959 25 VTf'< 4/ Is the setv^ Ding Dong School' Back On 100 Major Stations u"f.n* DoB* School" is one of th«. . 1 «^T>AOCASTi tat • . it 5 V*I.V 1 T C MEMO 5°! smash success SCHOOU AMD TAPfc u Plans to offer v;^ Chicaa /v, and D « manager 0/ ^ "nt" * talking about. »t * '°L, ."H1 016 trouble is «~w.s •Of' 26 BROADCASTING, October 26, 1959 DR, "Din to e FRANCES We Reports 1££SDAY ^ ^ »£ m ■-si «l epend** Cocoa ' f§| {gig BotOeST STEP WITH 1H6 M05T tfWlSH ALL-STAR series e^eR. FI&ST RUM LOCAL. ^ y TVfc FOUR JUST MEN/ dam oAitey Jack hawkins rich ago cokjtc MlTTORlO 0€ Sl a RADIO DAILY-TELEVISION DAILY^** A* ITC Just Men' Soles *' *V Top Million in 4 Weeks !?**S* « S..pphire t come through on the syndication sales front with flying colors — rep- resenting breakthrough for British product in the American market. ITC may not be able to crow about the profits which will accrue to the producers. The talent billing is Four Just Men." fi]m produced in Engl nearing S2.000.00 'ss sales of $1.0 r gross sales of $2.0 k. ^jS^. four-week perio /^^T^l ^ seen offering f fhL Q *2 „ syndication fielc ^ J Rfia; , '9'*' he ser es jn 74 ^ SWRab nd CBC has b Oil ^ f adian station - »J«e/lr . 1 SUf v "There are^S/ H!e of fut^ children," she aaid^»h ^tin» 'or T talking about h^mA"!.4116 tro«^e ft the series in 74 and CBC has b nadian station The new re/ markets tota' were annoujR by ITC synd; Hardie Frier include an a markets in ^*^Vr^«^«i% Oregon ; Kr ^ % ^ r'>/ taJ Oil, G **2L«iS£i Power & J ^tfeaS^?^ * tit, "« If ' r*.in r Cor; 4T,VX0/,'*e cl ^»*V^cr BROADCASTING, October 26, 1959 27 **** ^r- o^e' wo*' ;W w ^ XI the 0»» - . Albur.y this ,t* M ""T^ Lte» tew (tat w^JsrVthe to »«» chile he < vio!< do H «* » » s sectr rrc is Jem of for pr . one si | • BelJah, naiad Pa«< the decade ioi,ow( WStc War, and purchase With "T'>!n,'ly Agmt." urcH 1 'If $JOW: . ; • W,S sho* York.' ' "*'M The technique of sf. grainrmng, Kirtgsiey « eeae d'iroaab an eyolui.ee.. ae veiopment ami :<,aav , ,,,,, fl ed" progranirrnrnt must have ; mare coajprehe.aaive arai^aarr" aompkde knowledge of tan T\ indeaary than aver ma,.,.. The rrc aaiva farce ,« to V- da ve'aptd I> ef sjnri la retype Now .n 95 Markets ""ecently offered in syndication after •e«-year run on CBS-TV, "Ser- 'reston of the Yukon" has been , « total of 95 markets, it's re- Walter Kingsley, president "«nt Television Corporation. » -idicating the series for - * ' Jack W rather. As re- "oloniat Stores of At- «d the series for 16 in eight Southern •ide (candy! , for York, Chicago, * Boston. 'fo«' iWHen- Soli T« US Marked JSA0I0 Daily ar P f ta» U r aliMa offeri Sication series id and CBC has ) nadian Sm.iior! The new ret !>ai,. were ann^u, by ITC a HardieFH,., include an auto distributor for m~ markets in California, Utah anci Oregon: Kroger Stores, Continen- tal Oil, General Electric. Duk« TJi',tk W ''a 'her-* in j.i. ..... ■ sea 1 28 BROADCASTING, October 26, 1959 /•••". 2*4 I re**00**" » now bei *>« to Drake B.*^.-,2^,JP *!*&£a&***£5r m taUons ^ «*y i„to tv- a*d c 'SB I **U.Y— TELEVISION 0 **»y. July 21, 1959 R«w- hetn » One c! ippul ** . v raSU* w sis at log «ri«!r ** u Ditto. >i,* ^iaft r*e* v- v<>9 \txe v ', \o x „,\»>° ,1 „ tVLCV» lot C ATV Seek Can. Outlets >t>4 ., 0** Even Own \ ,s t* 9.1 in*, an* ' d 1 . - Strains Inrlependetft has formed at* Division. »™"» years b»ck *>>• it* Division. OTS?e,,X,' bulk of renewal iB the fa l» ihe fr<>«. gtoomi" e*™' Picture . ^■2«2.S00,a°la aPif' "™u^ | veeVeno „,-al'i »> *««^ed to '",VSa» •mission lo» ° te •tin * EX the three ✓ include Cincini ..- change {« conlorm 1 d , ,, in st<) „,« it h»s dp*"1"4? reauii-ew^i' M a Scture , pJtv has f^ak' SAL6S V^AR Albany , fiot The jna oat The W*' „( the J*' r?Vto* than md Bcnewta on ™-^( ■l*"ro'speews. ""rev«,«* <>' »^;rth?c*warrrnd 14 roarkfts. comt>a?y'm three J^n, ap1Wl,„d advertising r«rt *A„'«'iMO Corp . 5l5>, " ■a-tlnB ing the ion* the re rrJntlv riding OT..«nim« o! advertiser. 1','de s,arnpltn* strictly * «• At«n" Corp-- " >,,,. .Aeasttng w* jd iv. *'* 5 'n.^tment of S alK, appeal »>• ■ preserrtattve 1 ^,us «».,, » — of /ineludes Pearson Fot Television. . « .r,M Vnger auctions. H'c » ' erated seP»,r»!f. rid unit. ^'''^T.B'." follie unit, cwo opeu "•• •- f istree te - owns l' Empi« „asa^ m what sugri to provide mc sense of rutUif fighting for T the trouble is 1r own groups, include anautod,stnbutur f„r ! •SSonS ^ Calif"r"Ia- Utah and S on' rr°gWr St°rCS' C°ntinen- p"' 01„ p°"eiai Electric, Dukt Power & Light, and other region- al buyers, inchir!in« 30 BROADCASTING, October 26, 1959 a, •AS 9#' ;s Ti. ITC Grossed $4,346,258 From Foreign Markets Independent Television From Independent Television poration ended its first year operation with a foreign : total of $4,346,258. accordint> Cor- of .ales total of $4,346,258. according to ITC President Walter Kingsley yesterday. For the year ended Sept. 1, he said the total repre- sented $1,721,890 in the Western and . $2,624,368 in the Eastern Hemispheres from combined sales activities of ITC and its sub- distributor, ITC, Ltd. of England. Kingsley said his company is now providing 188 weekly half- hours of TV shows outside the U. S., with 19 properties currently sold and running in 39 countries abroad. Kingsley added that ITC is "sold out" in England, Aus- tralia and the Philippines. The soaring prowth period n foreign TV I ITC's for- distribu- hv« *», °n 4>0Q(iJ< tit' >** '2fent Televi^re,8n «* ton °f .operj.^'^n CoJ,e& of , sh fh« plishment." Quota Restrictions Pointing out that the B quota restrictions, which tJ ifron unofficial, are exceedingly live in limiting the telecast ."Jf^ foreign product to 14 per< total commercial programming, Kingsley said that TV producers find themselves in the same po- , sition motion picture producers were in when they had to turn in fnroion «alp<: fnr 'A POf>d DOrtiOU in and ITC's for- eign distribu- ^Q?re'^ sa/e 013 tion because of ; ^nf^l'^ en250/0 for ,5 its British part fe- ^ 'A«J2 ners, were th f ^?^/esfe^v by ca and r n Wsi.72?.S90 w, •'heavily e^ s ^v,-Wes- ^u,f ^ jo ITC's inter vveS^t rc C, ^ ' tional ace, C^^f ft^ L^o^'J ; 2s5 ^r-s two factor which Kings}* said weigh i I y ^ ^ - Hardic > ri« include an markets jj ,' Oregon; K t«'i Oil, BROADCASTING, October 26, 1959 31 Wainesday, September 16, 1959 Black Ink for ITC After One Yr.; .Grosses $13,989,787, 50% Over TP, Sro! Independent^ corp. (ITC) issued a "boom-boom" report on its first year of operation. Com- pany reported a gro?s of $13,989,- 787 for the vear ended Sept 1. rep- resenting a 50rb increase over the previous vear's sales of Television Programs'of America, the company ITC acquired bv purchase shortly after its formation last year. The renort did not sosll out any profit nature, other than saying that ITC since Jan. !. has been ooerating in the black. Proxy Walt Kingsley stated that "each quarter of our first year operation has shown a marked increase over the previous one, indicating that the coming year w:ll reflect even great- er sale's, production and distribu- tion advance and momentum." ITC owned jointly by the Jack WrathW Organization and Associ- ated Television of London, said that plans call for at least four more programs to be added to the syndication list within six months Outstanding sal-s in the third and four quarters o* tve present year include "The Gale Sjortn Show sold to ABC for $2,500,000 with the Warner-Lambert Pharmaceuti- cal as nighttime sponsor: the re- newal of '"Fu-v" for it* fifth year by General Food? and Bordens; and the release and sale of five syndication skeins: "Cannonball, in 105 markets; "Sergeant Pres- ton," 95 markets; "Jeff's Collie. 167 markets: "Brave Stallion, * 102 markets; and "Ding Dong School," 75 markets. Latest entry "Four Just Men" was reported to be sold in 101 U.S. markets, to the Canadian Broad- casting Corp.. Fabrica Automex, S.A. for all of Mexico, to the U.K. and Australia, for a total gross take to date of $1,910,000. Sale of Arrow Productions, the re-run division of ITC. with 11 nrnPrams on it % '« ht r7Cr : In httt <1l0ss year eve) "~ " year " acquirer* , - ''"aim ified E : 1 c o r n $. P- U\ t; STING ECASTING v~ ""hiding Btt a iv"! '^00 hours of S eu"*«N "°urs . *1d >ac — ITC SALES REPORT 50% increase over TPA's 1958 figures urs rfc rougf, POnsori half* wttl quarter? «'* Corp. has ended its first" ycaV'l operations (as et 'ben with SI 3,989,787 ■ ^O'S increase sates of Television t) revenue, ^^fAmeriea which ITC P«r chased last year in a report released today (Sep • ,4 Waiter Kingsley. HC p.««fc»t. a|« counted off these advances: ITC is providing 1>2tw hours * ., w«>k to stations and programming * ^ »ccu •.dvert sers in the U -=»• ami »° h ,lf-hoUrs throughout the rest of the world. „.;„„ The company "has been operating in t h lack Since Ian. I" after three months o organizing sales and starting. S quarter o( dre first scar's opcru- fif^hW a ^.arked increase over the previous one. vL«««« to ABC-TV for S2.S - (Warner-Lambert Pb is the sponsor"" its 95 /f'woo ,»f ;;n'.>^ mart Mftfo 'S^choo/- ''ffete of •the rv e tram1 back duet i et is i . Brit -ric ! s t Aawrtci >tal bro; sotamerc serie* ft tap JO w." "Rifi , ««rt»- - «oId 1b Co itc very w* i>i^ted a so _ Mexico, » /eign »wao 1*» if i«dene " Hill II TC toid th ** Corp. a; f tioii tiancif j ott»¥» vW ?f>tvo^ 5JO S»of ••C'^lf *L' ■ ^ev\o^V^ tv,e - i.a«v* „»\e>" _^00KSm tfc»' - ^-(gdWrln case sfte! _Mt^00^^ the profit or the ^ -j(8!flSr^show. ' And at times, it fluy not mean so- much a loss, bs;! a guk'ker decoypemertt of invest tmtit and realization of profit, ioi in many instaneesj ihe foreiffii dis- ri[!st«tttoa of a show is.tJay-and-date itb domestic distribution, be it *twe>rfcirtit or syndication. 96. ^'e guv" -vS.e -tot Cttt , '*ey 5 agf: agej verr A- »^ *? rf"OV. BROADCASTING, October 26, 1959 »U.TER KISSSLE T» I C0RP W «D,SON FOR THE t„ SUCCESSES M» ' » THE i HDUSTRT TH*T 1 ITC. WEN H FORMED IT « ^ - m BUS1NESS OF , 'CT0MPW< ,OULB BE ONE OF TH J* T6LEV,S.OM SHOW. — CO* -rr^r,.^ OHE «« - « ;i *£ar T0P OF lTs m ^ «u op /K'*eDoii AND I20i i sues- — fl N Y / w I ON ION /w THE us AT this 7/ we ! COM /CA/ our AND ** CO N ^^^^J2^r^^^ ^ LS. ^00 SHOULD \* PR^^^* g-j RE5^= „E BOM>»« BROADCASTING, October 26, 1959 THE 313,999 RESIDENTS WITH A SPENDABLE INCOME OF $588,989,000 IN LANSING MICHIGAN'S VAST, NEW MARKET AREA WILL SEE . . . HEAR . . . AND BUY WHAT YOU HAVE TO SELL... ON WILS WILX TV REPRESENTED BY VENARD, RINTOIPL & McCONNELL BROADCASTING, October 26, 1959 /VT DE^^DL INI LATE NEWSBREAKS ON THIS AND NEXT THREE PAGES • DETAILED COVERAGE OF THE WEEK BEGINS PAGE 41 POLICING SPECTER OVER NAB TIO need is stressed at Boston meeting Threats of policing action in the current program crisis overshadowed routine discussions and panels at the NAB fall conference in Boston. Oct. 22-23. Tv Information Committee Chair- man Clair R. McCollough. of Stein- man Stations, who appeared on Oct. 23 program with Louis Hausman. Tele- vis;on Information Office director, set the theme by refocusing attention on mounting criticism of tv. Mr. McCollough found the present tempest over tv program policies serv- ing to highlight need for TIO. Mounting Criticism • During a tour of the nation. Mr. McCollough noted increasing public criticism of tv. re- flected both in newspapers and maga- zines. Some is justified, he conceded. He deplored, however, criticism ema- nating from quarters with no "under- standing"' of the background involved. He renewed, at the same. time, a plea for greater support of TIO. Mr. Hausman told meeting that broadcasters should admit when things are wrong, correct them, inform public and defend integrity of good programs. He felt these four "cornerstones" are essential to any information program. He said press reports on tv quiz programs are case in point on need to admit errors in judgment and exe- cution. "Some of us. I am afraid, may be inclined to discount the press cov- erage of this story by saying the press is motivated by jealousy of our adver- tising business. This is altogether too pat an answer." he said. Facts Were There • "The press did not create this story out of whole cloth. It is a story that the public is vitally interested in. It illustrates dra- matically what an integral and vital part television has become in our so- ciety." One way to combat challenges to future freedom of broadcasting's pro- gramming policy, said Daniel W. Kops, WAVZ New Haven. Conn., in a radio editorializing panel Oct. 22. is by fre- quent and judicious use of station edi- torial. Should proposals to restrict me- dium get up steam, Mr. Kops recom- mended that editorials be used by broadcasters to bring their side of is- sue before public. Panel presented unanimous voice for greater use of editorializing function by radio management, as prestige builders, as public service providers and as gap filler in those communities served by single newspaper. Mr. Kops has been airing editorials for past 10 years. Panelist Paul O. O'Friel. WBZ Boston, said his station has been editorializing for only one year but already has aired 35, while Tim Elliot, WICE Providence, said his station has been editorializing four years. All three agreed that seldom has there been need for equal time for other viewpoints to be expressed on subject of editorial aired, but they do grant forum when necessary, even though FCC doesn't require them to do so. They recommended frequent, regular use of editorials. Seminar Need • Proposal for annual or semi-annual programming seminar under NAB supervision and direction was made by Fred A. Knorr, Knorr Broadcasting Corp. (five stations in Michigan), in radio session's "Pro- gramming for Sales" session Oct. 23. Praising such efforts as broadcast business management seminar held at Harvard U. last summer (Broadcast- ing, July 20) and Westinghouse Broad- casting Co."s annual public service con- ferences. Mr. Knorr said while there are seminars and conferences for many facets of broadcasting, programming Goodnight and good luck CBS had internal wrangle on its hands Oct. 22 stemming from its move to strip tv programs of "de- ceits" (see page 41). Upshot: John A. Aaron and Jesse Zousmer, pro- ducers and two of originators (with newsman Ed Murrow) of Person to Person, announced they and CBS had worked out "amicable" settle- ment releasing them from their 52- week contract "as soon as possible." Trouble apparently started when CBS Inc. President Frank Stanton was quoted as telling newsman that P-to-P interviews should not be made to seem "spontaneous" when they weren't, that either guests should not be given questions in advance or audience should be told they were rehearsed. Coupled with this, ob- servers speculated, was CBS man- agement's withdrawal of Mae West P-to-P interview preceding week over Aaron & Zousmer objections (Broadcasting, Oct. 19). In letter to Dr. Stanton Oct. 22, Messrs Aaron and Zousmer said they were sorry he was "unwilling to correct your unwarranted slur on your Person to Person program"; that they had hoped after hearing explanation he "would make an ef- fort to set the public record straight." They said "it is unfortunate that while seeking to explain the net- work's high moral position to the public you have been unable to find the means to rectify a rank injustice to us. our loyal staff members and the more than 500 guests who have appeared on the program in the past six years." They hoped "that our respective lawyers will reach a mu- tually satisfactory settlement of our respective contractual obligations." Dr. Stanton replied that his state- ment "was certainly not intended as a slur" and, "indeed, it referred to a production practice for which, as I have admitted, we at CBS have been at least as responsible as anyone else. "All I have asked of you," he said, "is that you inform the viewing public of the production practices on Person to Person so that the program can be exactly what it purports to be." At about same time Dr. Stanton's letter was released. Aaron & Zousmer office issued statement saying amica- ble terms had been reached by which they would leave program. P-to-P, originally owned by Messrs. Aaron, Zousmer and Murrow, was sold by them to CBS few years ago. CBS- TV officials said no decision had been reached as to Aaron-Zousmer replacements. Program is seen Fri- days 10:30-11, with Charles Colling- wood in interviewer role formerly handled by Mr. Murrow. BROADCASTING, October 26, 1959 35 AT DEADLINE CONTINUED that "sells" is actually only stock-in- trade broadcaster has to offer. Programming seminar under NAB auspices, he said, "would do as much as any single gesture to improve the radio broadcasting product, to improve consequently our sales effectiveness, and to identify . . . serious minded men and women in this industry who want to serve and survive." Mr. Knorr said he has hired one of nation's "top crea- tive" program directors, freed him of administrative chores and given him full responsibility to develop programs. Stations that prosper in future will be those which attract greater listener loyalty, he said, adding that two ways to fail in this is to try to "buy audi- ence" or fail to appreciate full impli- cations of sound public service pro- gramming. He said he'd rather have consistently-rated station No. 3 in a five-station market over 10 years than one varying from 1 to 5 for average of No. 3. Mr. Knorr said he and two partners started his company 12 years ago with $5,000 each and he recently bought them out for $1 million apiece. IKE ON QUIZZES: Rigging 'terrible thing' to do to U.S. public President Eisenhower said Oct. 22, that tv quiz show rigging was "a ter- rible thing to do to the American pub- lic" and announced that he had asked Attorney General to study problem. Speaking at news conference from his Georgia golf retreat, President said he made inquiry about scandals "right away and so far as I can see, up to this moment, the Executive Branch of the government has had no responsi- bility or even no place to do any- thing." He continued: "I have asked the Attorney General and one or two others to look into it. . My interest didn't develop until after I found out that there was ap- parently something a little questionable about the whole matter." President re- ferred to news coverage of investiga- tions by House Subcommittee on Leg- islative Oversight (see page 41). No Censorship • Asked by news- men if legislation is needed, Chief Executive replied: "I see no power in the Executive Department. This would be censorship. This would be a politi- cal agent. Now you have the FCC. I am not sure what their field would be there." He pointed out Justice Dept.'s study will not lead to Executive 36 Instant action Increasing ability of tv to accept video-taped spot campaigns evi- denced in special pre-Halloween drive now being carried on 28 stations. Leo Burnett, agency for Pillsbury Mills' cake mix and frosting products, planned tape- only commercial with NTA Tele- studios, New York, taped it Oct. 16, screened and approved it Oct. 19 and two days later had 45 copies on way to stations. Pillsbury's products are in dis- tribution in 34 markets. Agency solicited some 60 stations in those markets as to their ability to carry tape campaign, received acceptances from 28. Until re- cently, one drawback to spot campaigns via tv tape was prac- tice of some stations of charging special playback fee. Burnett spokesman said it is not known what special charges will be in- volved on Pillsbury campaign, but first estimates are that they will be small and few. action. President Eisenhower also said that he never watched tv quiz shows. President did not indicate when he asked Justice to take action but it was reported up to this time no study or investigation is underway. "Any re- quest from the President for a study of this question will be complied with," he said. Just what division of Justice will handle inquiry is unknown at this time. When President Eisenhower asked At- torney General to look into FCC's Lar Daly equal time decision, anti- trust division handled matter. Quiz show investigation, however, may pos- sibly engage attention of criminal di- vision as well as others. NBC said it will "welcome any rec- ommendations that the Attorney Gen- eral may develop toward additional safeguards of the integrity of these pro- grams." Network said in past year it has "adopted numerous new security procedures to assure the honesty of quiz, audience participation, panel and contest shows." Full cooperation will be given to Attorney General, NBC promised. 'Impractical' • On another tv quiz front, FCC Chairman John C. Doer- fer labeled as "impractical" legislation proposed to House subcommittee by Comr. Robert E. Lee requiring prior announcement of program content (see page 46). "You'd have to say the bul- lets and cowboys aren't real," Comr. Doerfer stated. He said if Justice could come up with method of legally exercising prior constraint over pro- gramming, "I'd like to know about it." So far, all shows aired by House sub- committee no longer are on air (Broad- casting, Oct. 19), but Chief Counsel Robert Lishman said Oct. 22 that in- vestigators are checking charges relat- ing to programs still being broadcast. He said after investigations are com- pleted, final decision will be made as to whether they will be exposed to pub- lic hearings, resuming Nov. 2. SELF-DISCIPLINE Kintner cites defense against f urthur control Self-discipline is still best alternative to other proposals for policing radio-tv industry quiz programs, Federal Trade Commission Chairman Earl W. Kintner told newsmen in Chicago Oct. 22. He noted FCC Chairman John C. Doerfer's proposal for "czar" to police quiz shows and another for creation of board of "distinguished citizens" to oversee program content (early story page 41). While he favors neither, he said, board idea has perhaps most value, though it could carry censorship implications. In long run, Chairman Kintner felt, industry is "ingenious enough to devise effective means of self-regulation and discipline." Chairman Kintner told newsmen he's been "greatly encouraged" by recent statements by Dr. Frank Stanton, CBS president, and NAB President Harold Fellows on responsibility for quiz pro- graming, characterizing public furore as "shock treatment" to broadcast in- dustry. Chairman Kintner suggested answer for programming control lies perhaps with NAB just as responsibility for self-policing of advertising among mem- ber stations. Overall, he added, industry could well recoup its "prestige" in near fu- ture if it moves to "clean its house." Otherwise, he stressed, "federal regu- lation is inevitable." Monitoring • FTC plans to increase radio-tv monitoring staff for 1960, he said, without indicating to what de- gree, though agency does not plan to ask Congress for additional monies for monitoring. Chairman Kintner said FTC monitoring program is moving BROADCASTING, October 26, 1959 along, citing various actions involving tv advertisers. Overall FTC appropria- tions to be sought for 1960 will be about same as for 1959 — roughly $7 million, he revealed. In prepared speech for delivery be- fore Audit Bureau of Circulations luncheon meeting in Drake Hotel same day, Chairman Kintner reiterated that FTC would press enforcement of Robinson-Patman act against illegal co- operative advertising. He said fact "this is news makes it all too clear that viola- tions are widespread and that business- men are needing more government policing to compensate for their lack of self-discipline." Its producers deny 'Price' was rigged Tv's current hit giveaway show, Goodson-Todman's The Price Is Right on NBC-TV, came in for share of quiz scandal spotlight Oct. 22, after past contestant (George Price of Canton, Ohio, who won $40,000) broke story that he and other panelists had been supplied limits beyond which they should not bid for items on show. Producers Mark Goodson and Bill Tod- man, in detailed statement later that day, admitted that such advice had been given in past, but emphasized that ( 1 ) it was not being given now except when minimums were announced on air and (2) that all contestants had been so advised and no individual con- testant given advantage. Goodson-Todman statement : "Two of the practices on The Price Is Right from its inception provided for advising all of the contestants, on some occasions, the minimums at which bididng was to start and, on other oc- casions, the suggested maximums which should not be exceeded. "More than a year ago the practice concerning minimum prices was changed so that when the minimum price is given it is announced on the air. At about the same time, the prac- tice by which contestants, on some occasions, were advised as to the maxi- mum bid was completely eliminated and has not been used since. "Minimums were, and are given to prevent the waste of valuable program time in aimless bidding. Maximums were given to reduce the chance that con- testants would be eliminated through over-bidding, and were restricted to merchandise which the average panel would have difficulty evaluating. All maximums were substantially in excess of the actual purchase price. No con- testant had any advantage over the Space channels FCC issued announcement Oct. 22 proposing to reallocate bands in 118-136 mc portion of spec- trum to provide additional wave- lengths for air traffic control and for earth-space and space com- munications. Action followed re- quest by Executive Branch of government, Commission said. Proposed changes, to become effective July 1, 1960, would pro- vide 5 mc of additional space for air traffic control. Three mc, 132- 135 mc, would come from present 132-144 mc government band. One mc, 135-136 mc, would be reallocated for (a) earth-space and (b) space services on joint gov- ernment-non-government use. Ad- ditional 2 mc (126.825-128.825 mc) would come from existing non-government aeronautical mo- bile band. These would be used by government and non-govern- ment aeronautical and aircraft stations for air traffic control. Comments are due Nov. 30. others. Any contestant could win and all still could lose. No contestant was ever given the price of any merchan- dise, or any other individual assistance. Strict security procedures have always been followed to prevent contestants from knowing what the merchandise items were at any time before the pro- gram is broadcast." NBC-TV declined comment. Eleven station sales get FCC approval Sale of 52V4 % of KXMC-TV Minot, N. D., for $1,040,000 topped station transfers approved Oct. 22, by FCC. KXMC-TV Inc., composed of Chester Reiten (21%), president, Lloyd R. Amoo and W. L. Hurley, bought con- trolling interest from multiple station owner North Dakota Broadcasting Co. In addition, buyers have 9-year option to purchase remaining 471/2% (19,000 shares) of station at $14 per share. Ch. 1 3 KXMC-TV has operated in past as satellite of North Dakota's KXJB-TV Valley City, N. D., but this affiliation will be discontinued by new owners. Other sale approvals: KBKC Mission, Kan., bought by Public Radio Corp. (92%) and Charles M. Gaitz (8%) from Mission Broad- casters for $400,000. Public Radio owns KAKC Tulsa and KIOA Des Moines. In same action, FCC granted renewal of license to KBKC. KATR Corpus Christi, Tex., from Broadcasters Inc. to Broadcasting Corp. of the Southwest for $300,000. Prin- cipals in purchasing group include Pres- ident Robert C. Kent, 25% (general manager of KJRG - AM - FM Newton and KCLO Leavenworth, both Kansas), and Lester L. Roloff, 31%, minister. KATR license also was renewed. Texas Telecasting Co. purchase of 50% of KICA-AM-TV Clovis, N. M., from Mae Strauss and Frank Lesley by assuming $170,000 in liabilities. W. D. Rogers, president of Texas Telecasting, will have voting control. Texas Tele- casting owns KDUB-TV Lubbock, KEDY-TV Big Spring and KPAR-TV Sweetwater, all Texas. Comr. Bartley dissented. Licenses also were renewed. KHEY El Paso, Tex., from KEPO Broadcasting Co. to KHEY Broadcast- ing Inc. (Edward W. and Nancy M. Sleighel) for $180,000. Station's license also was renewed and Comr. Bartley again dissented. Multiple-station owner Cy Blumen- thal's sale of WABB Mobile, Ala., to Julius W. and Bernard Dittman for $185,000 plus $20,000 consultant fee for five years. KFJI Klamath Falls, Ore., from Wil- liard D. Miller estate to Gibson Radio Inc. for $145,000. Riley R. Gibson, president of Gibson Radio, has interest in KXOA-AM-FM Sacramento, Calif. KWIK Pocatello, Idaho, from Don W. Burden to William T. Woods, Har- lan E. Miles, John W. Lewis and Marvin Mollring for $125,000. Messrs. Lewis and Mollring have interests in WIBV Belleville, 111. Commission also renewed license of KWIK. WHIR Danville, Ky., from Common- wealth Broadcasting Corp. to T. C. Quisenberry, principal owner of WEKY Richmond, Ky., for $120,000. Also, Mr. Quisenberry agreed to employ WHIR President W. T. Isaac as con- sultant for two years for $5,000. Comr. Bartley dissented. WAGC Chattanooga, Tenn., from WAGC Broadcasting Co. to Middle Georgia Broadcasting Co. (WBML-AM- FM Macon, Ga.) for $105,000. Middle Georgia principals are C. R. Rader (66% %) and George W. Patten (33i/3%). WMDN Midland, Mich., from Rich Publishing House Inc. to Midland Broadcasting Co. for $100,000. Equal partners of purchaser are Julius Sher- man, Donald A. Sherman, Leonard Sis- kind, Robert Jaffe, Robert I. Sherman and WMDN General Manager Fred A. Wolfe. BROADCASTING, October 26, 1959 37 Joint council bids are denied by FCC Two developments involving educa- tional tv took place at FCC Oct. 22: FCC denied request by Joint Council on Educational Tv asking Commission (1) to adopt policy of reserving any vhf channels which may become avail- able in future for educational tv in metropolitan areas which do not now have educational vhfs and (2) to re- serve commercial ch. 8 in Waycross, Ga., for education (Georgia Board of Education now holds construction per- mit for ch. 8 there) and commercial ch. 13 for education in Norfolk-Ports- mouth-Newport News, Va. FCC said it would consider any request by Geor- gia Board to make ch. 8 educational only. Commission said there's no in- dication of immediate use of ch. 13 that would require setting aside its grant of ch. 13 to WVEC-TV in Hamp- ton, Va. (Other JCET petitions involving re- allocations in Rochester, N.Y., and Reno, Nev., will be considered with conflicting petitions, FCC said). 'Operation Alert' success is detailed Official stamp of success was placed on "Operation Alert — 1959" held last April 17 in report released by FCC on nationwide Conelrad drill in which country's broadcasters participated in cooperation with FCC, Office of Civil & Defense Mobilization and Depart- ment of Defense. Report, issued by Robert E. Lee, FCC defense commissioner, said in- telligible service was extended to some 90% of total U.S. population. Co- operation by broadcasters, coordinated by National Industry Advisory Com- mittee, was reported "excellent with only a few exceptions." Report recommended 90-day notice for future tests or drills for emer- gency broadcasting system so FCC, OCDM and Defense can coordinate with radio broadcasters, obtain cooper- ation from Mexico and Canada. Thus individual broadcast schedules can be readjusted with minimum impact and programming arrangements can be made by broadcasters and national, state and local CD officials. Report also asked CD support in helping pay for am station conversion for rapid changeover to Conelrad fre- quencies, 640 and 1240 kc, with maxi- mum operating efficiency; obtaining emergency power generation equip- ment, and getting remote pickup broad- cast equipment. Continued coopera- tion between OCDM and NIAC on ac- tive development of programming techniques and plans also was asked. Daytime sky wave FCC Oct. 22 announced rules changes to carry out conclusions reach- ed last month when it ended 12-year- old daytime skywave proceeding (Broadcasting, Sept. 28). New regu- lations, effective Nov. 30, are designed to protect Class I clear channel sta- tions from objectionable skywave in- terference from future daytime or lim- ited stations on those channels. Changes define pertinent angles of radiation restrictions during two hours after sunrise and before sunset, per- mit changes in existing Class II sta- tions which would not cause interfer- ence greater than at present and make changes relating to pre-sunrise opera- tions. NCS #4 timetable: out by spring of '61 The next broadcast coverage count by A. C. Nielsen Co. will be out no later than spring 1961 "by popular demand." Users of the Nielsen Coverage Serv- ice were polled on when they'd like to have NCS #4. NCS #3, covering tv only, was released in August 1958, two years after #2. The surveyor's survey of subscribers showed a third in favor of a new NCS next spring and two thirds willing to wait until late in 1960 or early 1961. Accordingly, Nielsen has decided on a "somewhat delayed but more precise census-based cover- age study. The U.S. Census of next spring is scheduled for release in mid- 1961, the research firm said. NCS reports circulation patterns for radio and tv stations in all U.S. coun- ties over various spans of time without reference to separate programs. Show audiences are reported continuously in the Nielsen Television Index and the Nielsen Radio Index. NCS is used by stations, networks, advertisers and agencies as a basic tool and in con- junction with other research. The NCS #4 schedule was an- nounced by John K. Churchill, Nielsen vice president. William Golden dies William Golden, 48, CBS-TV creative director, sales promotion and advertis- ing, New York, died early Friday (Oct. 23) presumably of heart attack. He was recognized as one of television's foremost leaders in creative art. CBS- TV's "eye" was one of his creations. WEEK'S HEADLINERS Crawford D. Paton, formerly direc- tor of market planning of The Warner Bros. Co. (foundation garments), Bridge- port, Conn., elected vp and director of newly formed media division of McCann- Erickson. New division comprises media department and media planning unit. Wil- liam Dekker is vp and director of media department, John Flanagan and Edwin Wilson are managers of media planning unit. Move brings media into McCann-Erickson operating concept of divisions as employed in creative, account plan- ning and account servicing. Mr. Paton has been with NBC as sales and market analyst, Young & Rubicam as director of market research, and C.J. LaRoche as vp, director of re- search and account executive. Mr. Paton William B. Templeton, formerly vp and director of radio-tv, Bryan Houston Inc. (now absorbed by Fletcher D. Richards, Calkins & Holden), named to similar post at Cunningham & Walsh., N.Y., (Closed Circuit, Oct. 12). He succeeds Ed Ma- honey, who has resigned. Mr. Templeton held top radio-tv post at Bryan Houston for eight years, and before that was tv production manager for Kudner Adv. His entire business career has been in radio and tv, as composer, writer, director and producer. He was director of Milton Berle's tv show and handled such programs as The Comedy Hour and Jackie Gleason Show among others. FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES Mr. Templeton 38 BROADCASTING, October 26, 1959 :3s SEATTLE OFFICE CHICAGO OFFICE SAN FRANCISCO OFFICE ST- LOUIS OFFICE BOSTON OFFICE DETROIT OFFICE LOS ANGELES OFFICE DALLAS OFFICE JACKSONVILLE OFFICE AID to Yankee tradition for prudent buying BRUCE PATTYSON, manager of our New England office — one of ten offices pro- viding a fast efficient service to Adver- tising throughout the U.S. A NATIONWIDE ORGANIZATION In TV penetration, New England is close to saturation — with television in more than 92 percent of all homes in Connecticut, Massachusetts and Rhode Island. New England industry, too, has been quick to recognize the great sales-building opportunities in tele- vision. And in 25 major markets, the stations that can best help the adver- tiser cash-in on those opportunities are represented by Blair-TV. Efficient time-buying demands accurate down-to-the-minute data on these markets and stations — data instantly available to New England agencies through our Boston office. Blair-TV operates on this basic BLAIR-TV principle: that alert, informed repre- sentation is a service vital not only to stations but also to all advertising, and to the business dependent on it for volume and profit. From the first, our list has been made up of stations and markets we felt in a position to serve effectively. Today these sta- tions cover 56 percent of America's population — virtually 60 percent of its effective buying power. In its area, each of these stations stands as a powerhouse of selling force. To help advertisers and their agencies make most profitable use of that force, is the constant objective of our entire organization. AT THE SERVICE OF ADVERTISING WABC-TV-New York W-TEN — Albany-Schenectady-Troy WFBG-TV— Altoona WNBF-TV-Binghamton WHDH-TV- Boston WBKB- Chicago WCPO-TV- Cincinnati WEWS -Cleveland WBNS-TV- Columbus KFJZ-TV-Dallas-Ft. Worth WXYZ-TV- Detroit KFRE-TV- Fresno WNHC-TV- Hartford-New Haven KTTV-Los Angeles WMCT- Memphis WDSU-TV-New Orleans WOW-TV- Omaha-Council Bluffs WFIL-TV- Philadelphia WIIC- Pittsburgh KGW-TV- Portland WPRO-TV- Providence KGO-TV-San Francisco KING-TV - Seattle-Tacoma KTVI-St. Louis WFLA-TV — Tampa-St. Petersburg BROADCASTING, October 26, 1959 39 "WRC Radio has been making friends and customers for Peoples Drug Stores for over a dec- ade. The 'Sound of Quality' has furthered our reputation for dependable values and friendly service."- Clayton R. Sanders, Advertising Director, Peoples Drug Stores Inc. Another testi- monial for the results WRC • NBC Owned derived through regular use of the "Sound of Quality" on 980 in Washington, D.C. Sold by NBC Spot Sales TV BEGINS SCRUBBING ITS But CBS and NBC disagree over just how hard to How far is all the way? That's the question agencies and program packagers were asking last week as they pondered CBS-TV's an- nounced intention not only (1) to ban big-money giveaways, but also (2) to implement an overall guarantee to view- ers "that what they see and hear on CBS programs is exactly what it pur- ports to be" (Broadcasting, Oct. 19). There seemed to be less disagree- ment with the big-quiz ban than doubt- ful speculation as to the lengths to which the overall guarantee might be carried. "Does this mean," one agency executive asked waggishly and yet semi-seriously, "that we're going to have to use live bullets in our west- erns?" This type of comment came on the heels of interviews in which CBS President Frank Stanton, after an- nouncing the broad policy in a speech, was quoted as saying that the use of canned laughter is a "deceit" to be eliminated; that audiences perhaps should be told that the Person to Per- son interviews are not "spontaneous and that diplomats interviewed on UN in Action required that questions be submitted in advance. NBC's View of CBS • NBC's reac- tion to the CBS reaction — an asser- tion that it would police its quizzes, not throw them off — generally was re- ceived with approval in advertising circles. ABC-TV, which has two or three quizzes on its roster, issued a statement that "we will apply the same rigid inspection to all ABC-TV shows as before." These assertions were taken, like Dr. Stanton's, as meaning that all three networks intend to keep closer watch on and control over their program- ming than ever before. But as con- versation pieces neither the NBC nor the ABC statement came close to matching the CBS head's speech and subsequent observations. The most spectacular speculation stemmed from Dr. Stanton's declara- tion that, apart from quiz program- ming, CBS intends to be more certain "that it is we and we alone who de- cide, not only what is to appear on the CBS-TV network, but how it is to appear." Coupled with his asserted in- tention to "make certain that we at CBS are the masters of our own house," Cowan sick CBS-TV Network President Louis G. Cowan suffered a blood clot in the leg last week and probably will be hospitalized for "a minimum of ■hhm several weeks." HH^^PHH James T. Au- brey Jr., execu- ^^^fiife^jB tive vice presi- ^fjfJS^ .'• jm dent, took over active direction of the network m/KS^- JHR in Mr. Cowan's Hk